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Journal articles on the topic 'Key words: e-business – marketing – social media'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

Suresh, Asst. Prof. Shilimkar Akash, and Asst. Prof Santosh Balu Yede. "Role of Social Media & AI in Transforming Business Marketing." International Journal of Advance and Applied Research 6, no. 25(B) (2025): 209–12. https://doi.org/10.5281/zenodo.15316131.

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<strong>Abstract:</strong> Artificial intelligence (AI) is a fast-developing field focused on creating machines that mimic human intelligence to perform complex tasks like visual perception, speech recognition, decision-making, and language translation, leveraging technologies such as machine learning and deep learning to reshape industries by automating processes and enhancing efficiency. These systems pick up knowledge from data, spot trends, and use that knowledge to inform their judgments.  Natural language processing, deep learning, and machine learning are examples of AI technologie

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Pomat, Nipapat. "Corpus-Based Word Usage in Social Media Marketing and E-Commerce: Developing Word Lists and a Proposedly Designed Teaching." Higher Education Studies 15, no. 1 (2024): 1. http://dx.doi.org/10.5539/hes.v15n1p1.

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This study aims to explore the frequently used words in 41 research articles and 12 related books from 2000 to 2024 in the context of social media marketing and e-commerce, focusing on general words, academic words, and specialized words. The investigation also leads to an in-depth examination of collocation words using Antconc software&#39;s N-gram feature. Then, the collected words were grouped for designing the proposed design for teaching English for students majoring in social media marketing and e-commerce. In addition, grammatical usage was analyzed to provide a comprehensive pictur

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Kumar, Nadigatla Prasanth ,. "A Study on Digital Marketing Influence on Consumer Purchase Behaviour towards Small Business." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42104.

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- In the digital world of today, marketing strategies have gained so much ground, whereby social media, SEO, and online advertising contribute significantly to consumer decision-making. This research examines the effects of digital marketing on the purchasing behaviour of individuals with a specific emphasis on small businesses. Various online marketing techniques, such as social media campaigns, email marketing, influencer marketing, and targeted advertising, are examined here for their impact on consumer awareness, trust, and purchase decisions. The study combines surveys and interviews with

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Gorokhova, T. "The influence of the development of digital technologies on consumer behaviour." Ukrainian Black Sea region agrarian science 112, no. 4 (2021): 45–54. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-5.

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The digital technologies and social media have led to the evolution of consumer behaviour were determined. Consumer behaviour in the digital age, digital marketing strategies, digital business models such as mobile applications or the shared economy have been studied. The concept of digital strategies is revealed: content marketing, user experience, influencers marketing, user-generated content, digital word of mouth. Key words: consumer behaviour, digital economy, digital technologies, strategies.

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Baruah, Preeti Hati. "A STUDY ON QUANTITATIVE ANALYSIS OF BRAND LOYALTY IN THE DIGITAL AGE." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–7. https://doi.org/10.55041/isjem03393.

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Abstract: This study explores the influence of social media marketing on consumer buying behaviour, with a specific focus on Starbucks. In the digital age, social media has become a vital marketing tool for brands to engage with customers, build brand loyalty, and drive purchasing decisions. The research aims to understand how Starbucks leverages social media platforms to influence consumer perceptions and buying patterns. A structured questionnaire was administered to gather primary data from a sample population. The findings indicate that interactive content, influencer collaborations, promo

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Ramachandran, Dr P. "A Study on Implementation and Effect of Digital Marketing in a Small Retail Business with Special Reference Coimbatore City." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46639.

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Abstract - In today’s dynamic business environment, digital marketing has emerged as a powerful tool for small retail businesses to reach a wider audience and enhance customer engagement. This study explores the implementation strategies and the effects of digital marketing practices on small retail businesses in Coimbatore City. Primary data was collected through surveys and interviews with small retail business owners and managers. The findings reveal that while many small retailers have adopted digital marketing tools such as social media platforms, email marketing, and search engine optimi

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SUGUNA VALLI, Dr G. "THE ROLE OF INFLUENCERS IN DRIVING E-COMMERCE IN DIGITAL MARKETING." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–9. https://doi.org/10.55041/isjem03897.

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Abstract - The role of digital marketing, influencers play a crucial role in shaping consumer behavior and driving e-commerce sales. With the rise of social media platforms, influencers have become trusted voices that bridge the gap between brands and consumers, leveraging their credibility and engagement to influence purchasing decisions. This paper explores the impact of influencers on e-commerce, highlighting their ability to enhance brand awareness, foster customer trust, and increase conversion rates. It also examines key strategies used by influencers, such as content marketing, affiliat

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BELLO, Kreshnik, Aurela BRAHOLLI, Irina CANCO, Ina KEÇI, and Flori GJONAJ. "The impact of social media on fashion marketing in our country." Economicus 23, no. 1 (2024): 99–121. http://dx.doi.org/10.58944/zojl5058.

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Today, social networks have become inseparable from business, with many companies using them to sell products and services. Each social network has its own characteristics and marketing tools, among which each company chooses, for the promotion and sale of the products and services it offers. In the case of fashion products, they are the social networks that have in their focus image promotion. Purpose: The problem studied in this paper deals with issues related to the degree of interaction between social media and fashion products. Social media is the medium where most consumers are found. In

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GOWSHIKA SRI, Ms S., and DR S. SAIKRISHNAN. "THE ROLE OF DIGITAL MEDIA ENTREPRENEURIAL EDUCATION AND SKILL DEVELOPMENT IN COIMBATORE." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–9. https://doi.org/10.55041/isjem02720.

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The rapid evolution of digital media has significantly transformed the landscape of entrepreneurial education and skill development, especially in emerging urban centers like Coimbatore. This study explores the role of digital media platforms—such as social media, e-learning tools, webinars, and online communities—in fostering entrepreneurial mindset and enhancing skill sets among students, aspiring entrepreneurs, and small business owners. In Coimbatore, known for its industrial growth and entrepreneurial culture, digital media has emerged as a powerful enabler, bridging the gap between theor

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Filipe Ximenes Guterres, Kevin Denandra Budianto, and Ivan Aubrey Adianto. "Pengaruh Digital dan Word of Mouth Marketing Terhadap Popularitas Brand Awareness pada Bisnis Kopi Keliling di Surabaya." Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan 23, no. 1 (2025): 1–15. https://doi.org/10.53515/qodiri.2025.23.1.1-15.

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Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includes aspects such as consumer appeal, problems that occur, and trends that are happening among the people of Surabaya. With the significant growth of mobile device usage, the digital marketing strategy for mobile coffee includes mobile apps, online ordering, and e-payment to provid

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More, Revant. "Economic Impact of Social Media Engagement on Consumer Spending: A Comparative Study of Facebook and Instagram." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–7. https://doi.org/10.55041/isjem03479.

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ABSTRACT: The rapid digitalization of economies has transformed traditional consumer behaviour, with social media emerging as a key driver of economic transactions. Facebook and Instagram, two of the most influential platforms, play a pivotal role in shaping consumer purchase decisions. This study aims to examine the economic implications of social media engagement, focusing on how customer interactions such as likes, shares, comments, and brand posts which affect purchasing behaviours and contribute to the revenue generation of businesses in the fashion, beauty, and apparel industries. The re

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Devi, Ms B. Gnaneshwari. "Customer Segmentation Using Machine Learning to Improve Marketing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem31304.

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Customer segmentation is the process of classifying customers according to characteristics they have in common. This enables organizations to effectively and accurately market to each group. In business-to-business marketing, a firm may divide its clientele based on a variety of criteria, such as location, industry, number of employees, and previous purchases made from the business. Marketers can more effectively target different audience subsets with their marketing efforts by using segmentation. These initiatives may pertain to product development as well as communications. In particular, se

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Patolia, Dhruvit. "Brand Catalyst – A bridge between Brands and Influencer." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45142.

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In the digital era, With the rapid growth of social media, influencer marketing has emerged as a crucial strategy for brands to engage with their target audience effectively. Traditional advertising methods are becoming less efficient, making it essential for businesses to adopt digital marketing approaches. However, many brands face challenges in identifying and collaborating with suitable influencers due to the lack of a structured and centralized platform. This study introduces a web-based advertisement management system designed to simplify the process of connecting brands with relevant in

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OBREJA, Iuliana, and Adriana MANOLICĂ. "Can Bookstagrammers Make a Book More Recognizable? The Case of “Bookstagram Tour” in Romania." Journal of Media Research 17, no. 2(48) (2024): 65–80. http://dx.doi.org/10.24193/jmr.49.5.

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An essential element of everyday is the digital presence of consumers in the Internet marketplaces. Moreover, social media platforms are becoming an important part of 21st century commerce and mark a modern way of doing business. Thus, being in a world that is evolving in terms of social media and digital marketing, this article delves into the significant impact of Bookstagram influencers on the visibility and popularity of books. In other words, this article aims to take a close look at the “Bookstagram Tour” phenomenon in Romania, analyzing how bookstagrammers can increase the recognition o

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Lareza, Andy, Adia Nugraha, and Muhammad Irfan Affandi. "ANALISIS KINERJA PRODUKSI DAN STRATEGI PEMASARAN AGROINDUSTRI KERUPUK KEMPLANG DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 2 (2021): 279. http://dx.doi.org/10.23960/jiia.v9i2.5100.

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The purposes of this study are analyzing the production performance, identifying internal and external environment, and determining the priority of kerupuk kemplang agroindustry marketing strategy. The location of the study is determined deliberately as the consideration the area is the production center of kerupuk kemplang agroindustry in Bandar Lampung. The number of respondents are 14 kerupuk kemplang agroindustry owners that are randomly selected disproportionately. Data were collected in January – February 2020. The analytical methods used are the analysis of production performance, SWOT

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Nia, Krissy Rahma. "C Strategi Pemasaran Kopi Jidat Menghadapi Persaingan Pasar." Economics and Sustainable Development 5, no. 1 (2020): 25. http://dx.doi.org/10.54980/esd.v5i1.73.

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ABSTRAK  Kopi merupakan salah satu minuman yang paling banyak disukai dari berbagai kalangan.Selain itu juga menjadi suatu bisnis yang sangat menguntungkan. Banyaknya perusahaan kopi di Indonesia yang bersaing dalam mempromosikan produknya untuk meningkatnya permintaan terhadap bisnis kopi membuat Kopi Jidat sebagai alternatif dalam permasalahan pencarian kerja atau menjadi mitra bisnis. Pengembangan yang dilakukan ialah pengembangan jangkauan pangsa pasar. Berdasarkan pada UMKM yang dijalankan dapat dihasilkan alternatif untuk menganalisis strategi pemasaran yaitu dengan melihat pangsa

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Tiwari, Subham. "A REVIEW PAPER ON: DECORDING THE IMPACT OF INFLUENCER MARKETING ON MODERN CONSUMER BEHAVIOUR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem33804.

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The Internet has become an important part of daily life in the electronic age, with approximately 5 billion users and 80% of people participating in social networks. The development of the program was then transferred to this electronic domain and the beautiful display of energy emerged as a clear method of communication. A strong influence allows local influencers to promote business and product development to solve all kinds of problems of brands and customers. This is research into the complex connection between customer dynamic cycles and the power of promotion. By uncovering speculative d

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Qazi, Atika, Ram Gopal Raj, Muhammad Tahir, Erik Cambria, and Karim Bux Shah Syed. "Enhancing Business Intelligence by Means of Suggestive Reviews." Scientific World Journal 2014 (2014): 1–11. http://dx.doi.org/10.1155/2014/879323.

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Appropriate identification and classification of online reviews to satisfy the needs of current and potential users pose a critical challenge for the business environment. This paper focuses on a specific kind of reviews: the suggestive type. Suggestions have a significant influence on both consumers’ choices and designers’ understanding and, hence, they are key for tasks such as brand positioning and social media marketing. The proposed approach consists of three main steps: (1) classify comparative and suggestive sentences; (2) categorize suggestive sentences into different types, either exp

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Berdiieva, Saiokhat, and Olena Goroshko. "Use of TikTok Social Media in the Ukrainian University Branding." Social Communications: Theory and Practice 13, no. 2 (2022): 171–83. http://dx.doi.org/10.51423/2524-0471-2021-13-2-7.

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Aim. The objective of this article is to review the promotion of universities via the social network TikTok. The tasks consider the promotion through the TikTok use, the research of TikTok use in business promotion, depiction of university communication through TikTok use. Today’s reality says that it is necessary not only to know about the platform existence but add TikTok use in the set of everyday tools for branding and promotion. Thus, the research object covers the marketing communication in education.The research subject specifies the university branding via the TikTok social media. The

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Baranetska, A. "КОРПОРАТИВНІ МЕДІА ЯК ІНСТРУМЕНТ РЕАЛІЗАЦІЇ ІНФОРМАЦІЙНОЇ ДІЯЛЬНОСТІ В БІЗНЕСІ". State and Regions. Series: Social Communications, № 1(49) (23 березня 2022): 32. http://dx.doi.org/10.32840/cpu2219-8741/2022.1(49).5.

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<p><strong><em>The purpose</em></strong><em> of the study is to understand the role and capacity of corporate media in the implementation of information activities of business structures with different groups of the public.</em><em></em></p><p><strong><em>Research methodology. </em></strong><em>During the study of theoretical and methodological base on the peculiarities of corporate media functioning in the modern information space, methods of analysis and synthesis were used; in the process of dete

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Ələddin qızı Qədimova, Nərmin. "ANALYSIS OF CHARACTERISTICS OF CONSUMER BEHAVIOR IN THE DIGITAL ECONOMY." SCIENTIFIC RESEARCH 08, no. 4 (2022): 26–31. http://dx.doi.org/10.36719/2789-6919/08/26-31.

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Pandemiya dövrünün gətirdiyi çətinliklərlə birlikdə internet üzərindən alış-verişin əhəmiyyəti daha çox anlaşıldı. Epidemiyadan təsirlənmək istəməyən insanların istər öz təşəbbüsləri ilə, istərsə də onlayn alış-verişin gətirdiyi məhdudiyyətlərin təsiri ilə evdən çölə çıxmaması ehtiyaclarının ödənilməsinin ən mühüm mənbəyinə çevrildi. Onlayn alış-veriş xüsusilə pandemiya dövründə həm sosial, həm də iqtisadi məhdudiyyətlərin gətirdiyi çətinliklərlə birlikdə istehlakçıların və müəssisələrin ilk seçiminə çevrildi. Virusun sürətlə yayılmasına baxmayaraq, bir çox ölkələrdə olduğu kimi Azərbaycanda d

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Ishak, Mohd Shuhaimi. "Negative Media Effects and Islamic Remedies (Penyelesaian Kepada Kesan Negatif Media Menurut Perspektif Islam)." Journal of Islam in Asia (E-ISSN: 2289-8077) 7, no. 2 (2010): 215. http://dx.doi.org/10.31436/jia.v7i2.144.

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Abstract Generally speaking, media is extensively used as the means to disseminate news and information pertaining to business, social, political and religious concerns. A portion of the time and space of media has now become an important device to generate economic and social activities that include advertising, marketing, recreation and entertainment. The Government regards them as an essential form of relaying news and information to its citizens and at the same time utilizes them as a powerful public relations’ mechanism. The effects of media are many and diverse, which can either be short

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Bramasto, Ari, Puti Harissa, and Sri Dewi Anggadini. "PENGGUNAAN AKUNTANSI DASAR UMKM PADA PEMBUATAN LAPORAN KEUANGAN PENGUSAHA SARUNG DI KECAMATAN MAJALAYA KABUPATEN BANDUNG." Indonesian Community Service and Empowerment Journal (IComSE) 3, no. 1 (2022): 204–11. http://dx.doi.org/10.34010/icomse.v3i1.6079.

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Lack of knowledge of the use of financial statements, difficulties in using financial statement applications, limited product marketing problems. CV. Mekar Jaya, as a form of individual business in Majalaya, Bandung Regency, has experienced these various problems. Whereas the application of accounting in Micro, Small and Medium Enterprises (MSMEs) is recording and decision making as well as long-term planning for MSMEs control tools to avoid spending outside of MSME planning and even to be able to find out debts to other parties. CV. Mekar Jaya are still not able to make their financial statem

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Kostiuk, V., Yu Kostiuk та O. Usmanova. "ЖУРНАЛІСТСЬКІ ПРОФЕСІЇ НА РАДІО В ЕПОХУ КОНВЕРҐЕНТНОСТІ МОВЛЕННЯ". State and Regions. Series: Social Communications, № 2(42) (18 березня 2020): 48. http://dx.doi.org/10.32840/cpu2219-8741/2020.2(42).7.

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<div><p class="1"><em>The article’s research used the analysis scientific-sources base on a select question, web-sites of the stations (media concern TAVR Media and Internet-station </em><em>SKOVORODA), monitoring.</em></p></div><p><em>Broadcast relieve some periods of improvement, evolution and development, based on it’s features. One of the progress’ reason is technology development connected with radio. The end of last century and twenty years of current one characterise by universalism and convergence, that let media, beyond broad

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Darwin Natalaksana, Meilaty Finthariasari, Andhes Tiani Putri, and Ahmad Pitra. "The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 8, no. 2 (2025): 998–1004. https://doi.org/10.36085/jamekis.v8i2.7969.

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THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY Andhes Tiani Putri, Meylaty F 12Faculty Of Economic Email: How to cite: ………………………….(fill in Editor) INFORMASI ARTIKEL ABSTRACT Article History: Accepted : ….. (fill in editor) Revised : ….. (fill in editor) Approved : ….. (fill in editor) This study aims to determine the influence of Micro-Influencers and Digital Marketing on Purchase Decisions of TikTok Shop customers in Bengkulu City, both partially and simultaneously. Using 120 respondents, the research analyzes the impac

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Golwalker,, Mr Anurag. "Narration with Graphics: An AI Generated Story Teller." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32119.

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Storytelling has always been a powerful tool to convey information, connect with people, and make an impact. The aim of our project is to generate story by using the concept of AI and Machine learning .AI generated storytelling has apotential to transform a variety of industries, for marketing and education to entertainment and beyond. By utilizing the capabilities of ML and NLP, stories generated by artificial intelligence can be tailored to meet the specific need of each industry like personalized narratives, interactive and dynamic storytelling, multimodal storytelling, cross domain storyte

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Pogorelov, O. "МІСЦЕВЕ, ЛОКАЛЬНЕ ЧИ РЕГІОНАЛЬНЕ? ЯК СЬОГОДНІ ВИЗНАЧАТИ ГЕОГРАФІЮ РОЗПОВСЮДЖЕННЯ ДРУКОВАНОГО МЕДІА". State and Regions. Series: Social Communications, № 3(59) (20 грудня 2024): 39. https://doi.org/10.32840/cpu2219-8741/2024.3(59).5.

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<p><strong><em>This research aims to</em></strong><em>: study the requirements of the legislation, departmental documents and practices of the national postal operator and identify patterns that can be recommended for use in daily practice by periodicals publishers and researchers.</em></p><p><strong><em>Research methodology. </em></strong><em>The study uses the method of search and analysis to study the requirements set forth in the legislation and regulations of the national postal operator PJSC Ukrposhta for

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Mattiello, Kerla, Francisco Giovanni David Vieira, and Isolde Terezinha Santos Previdelli. "MARKETING SOCIAL CORPORATIVO E EMPREENDEDORISMO SOCIAL." Revista de Negócios 13, no. 4 (2009): 72. http://dx.doi.org/10.7867/1980-4431.2008v13n4p72-88.

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The present study is a synthesis of the results of a study accomplished as master's degree dissertation that looked for to evidence the actions of corporate social marketing (MSC) of great Brazilian companies creators of institutes or business foundations. The study looked for to analyze and to describe the programs of MSC and if this practice can influence the initiative of undertaking institutes and business foundations. The method of research of the type survey was used and as instrument of collection of data the questionnaire. The work treats of that phenomenon still unexplored for entrepr

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Kumari, Ms Priyanka. "“Impact of Social Media Marketing”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49873.

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ABSTRACT In the digital age, social media marketing (SMM) has emerged as a powerful tool that enables businesses to engage consumers, build brand identity, and drive sales. This study explores the impact of social media marketing on consumer engagement and business performance within three key business domains: E-commerce, Fast-Moving Consumer Goods (FMCG), and Startups. The research aims to evaluate the strategic role of SMM by comparing practices, challenges, and outcomes across these sectors. A mixed-methods approach was adopted, including a primary survey of 150 consumers. Secondary data w

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Kaif, Mohd. "“Impact of Social Media Marketing”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50444.

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ABSTRACT In the digital age, social media marketing (SMM) has emerged as a powerful tool that enables businesses to engage consumers, build brand identity, and drive sales. This study explores the impact of social media marketing on consumer engagement and business performance within three key business domains: E- commerce, Fast-Moving Consumer Goods (FMCG), and Startups. The research aims to evaluate the strategic role of SMM by comparing practices, challenges, and outcomes across these sectors. A mixed-methods approach was adopted, including a primary survey of 150 consumers. Secondary data

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Wu, Zhuo. "Social media marketing strategy and effect evaluation in e-commerce." BCP Business & Management 50 (September 22, 2023): 187–92. http://dx.doi.org/10.54691/bcpbm.v50i.5607.

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This paper mainly studies the social media marketing strategy and effect evaluation in e-commerce. First, the concepts of e-commerce and social media and their importance in modern business are introduced. Then, a detailed analysis of social media marketing strategies, including social media platform selection, content, interactive and advertising strategies. Next, the methods and steps of social media effect assessment were discussed, including the selection of key performance indicators, data analysis and interpretation of results, and case analysis of effect assessment. The effects of socia

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Dharavath Rajeshwari. "The Role of Social Media in E-Commerce Marketing for Business Startups." Journal of Information Systems Engineering and Management 10, no. 40s (2025): 782–88. https://doi.org/10.52783/jisem.v10i40s.7479.

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The rapid evolution of social media platforms has transformed the landscape of e-commerce marketing, particularly for business startups seeking cost-effective and impactful strategies. This research paper explores the multifaceted role of social media in enabling startups to build brand awareness, engage customers, drive sales, and foster long-term loyalty. By analyzing key strategies, success stories, and challenges, this study highlights how social media serves not only as a promotional tool but also as a comprehensive platform for market research, customer service, and community building. F

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Shpylyk, Svitlana. "Internet marketing and social media in publishing business." Socio-Economic Problems and the State 25, no. 2 (2021): 362–73. http://dx.doi.org/10.33108/sepd2022.02.362.

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The development of information technology, the rapid growth of e-commerce have become the basis for the emergence of a new direction in the modern concept of interaction marketing - Internet marketing. The role of Internet technologies in the commercial and marketing activities of a modern enterprise is analyzed in the article. The advantages of using Internet marketing and marketing in social media as tools of the enterprise marketing communications are substantiated. The market of Internet marketing is changing rapidly, although 10 years ago almost no one heard about this area, and some entr

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Chaudhary, Muhammad Umair. "Impact of Instagram as a tool of Social Media Marketing." Media and Communication Review 1, no. 1 (2021): 17–29. http://dx.doi.org/10.32350/mcr.11.02.

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The main purpose of this research study is to analyze and investigate the impact of social media application viz: Instagram as a marketing tool. Qualitative research has been used for this research study. This study relied on qualitative research methods. The current analysis is based on 15 prior studies which were published between 1990 to 2019 and which used data from those earlier investigations. Instagram has a far greater user engagement rate than Facebook and Twitter. Most well-known companies have an active Instagram presence and utilize it extensively in their marketing strategy. The r

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Chaudhary, Muhammad Umair. "Impact of Instagram as a tool of Social Media Marketing." Media and Communication Review 1, no. 1 (2021): 17–29. http://dx.doi.org/10.32350/mcr.11.02.

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The main purpose of this research study is to analyze and investigate the impact of social media application viz: Instagram as a marketing tool. Qualitative research has been used for this research study. This study relied on qualitative research methods. The current analysis is based on 15 prior studies which were published between 1990 to 2019 and which used data from those earlier investigations. Instagram has a far greater user engagement rate than Facebook and Twitter. Most well-known companies have an active Instagram presence and utilize it extensively in their marketing strategy. The r

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Yulie Aisyah Binrany, Olivia Theresia Manurung, Christian Putra Tarigan, Lenti Susanna Saragih, and Aurora Elise Putriku. "Analisis Media Sosial dalam Peningkatan Pemasaran Global." Student Scientific Creativity Journal 2, no. 4 (2024): 109–17. http://dx.doi.org/10.55606/sscj-amik.v2i4.3405.

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Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global

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Elgahwash, Dr Fouad Omran, Dr Abulkasem Dowa, Dr Khalid Ahmed, and Dr Abdesalam Salem Elhatab. "EXAMINING EFFECTIVE ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON THE CUSTOMER’S PURCHASE INTENTION: A QUANTITIVELY APPROACH IN LIBYANS’ MARKETS." American Journal of Management and Economics Innovations 06, no. 05 (2024): 87–103. http://dx.doi.org/10.37547/tajmei/volume06issue05-10.

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The purpose of this paper is to provide a comprehensive research of the effects social media developed in an essential part of marketing strategy for its ability to generate co-created value by EWOM. As a result of the advanced Technological revolution, the industries operations have grown a unique rate and creating multiple opportunities for marketing in online backgrounds. Recently, Technologies have been involved within modern marketing activities to promote their products and services and its approach is to evaluate products and services availabilities by using various platforms like socia

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Tao, Zhou. "Unveiling the Potential of Social Media Marketing in Enhancing E-Marketplace Performance." Journal of Digitainability, Realism & Mastery (DREAM) 2, no. 05 (2023): 53–57. http://dx.doi.org/10.56982/dream.v2i05.120.

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This paper provides a comprehensive exploration of the transformative role of social media marketing in the dynamics of e-marketplaces. It theorizes the multi-faceted potential of social media in elevating business performance by harnessing customer engagement, driving traffic, and fostering brand loyalty. Employing a synthesis of prior studies, industry reports, and real-world examples, the paper proposes a conceptual model linking social media strategies to key performance indicators in e-marketplaces. This model aims to guide businesses and marketers in strategizing and optimizing their soc

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Sosnin, Alexander. "To the issue of resistance to information and communication threats." Legal Ukraine, no. 11 (November 29, 2019): 49–59. http://dx.doi.org/10.37749/2308-9636-2019-11(203)-6.

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There is no doubt that the digital world we are entering is not only a new logical stage in the development of the technological sphere of humanity, but also of all existing legal and socio-political realities. While common and harmonized definitions and legal definitions do not yet exist, digital technologies are already rapidly gaining ground for offensives. Digitalization is becoming a major factor in the economic growth of any country's economy. Digitization is a modern trend for the development and consistent improvement of all business processes in the economy and related social spheres,

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Yadav, Mayank, and Zillur Rahman. "The influence of social media marketing activities on customer loyalty." Benchmarking: An International Journal 25, no. 9 (2018): 3882–905. http://dx.doi.org/10.1108/bij-05-2017-0092.

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PurposeThe purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context.Design/methodology/approachThe study surveyed 371 students from a large university in India. The data were analyzed via confirmatory factor analysis and the research hypotheses were examined using SEM.FindingsThe study revealed three key findings. First, perceived SMMAs of e-commerce comprise five dimensions, namely, interactivity, informativeness, word-of-mouth, personalization and trendiness. Second, p

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Soni,, Shubham. "A Critical Review of Digital Marketing." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem03275.

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Abstract: This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to tra

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Naskar, Partha, Biki Digar, Samadrita Ghosh, and Pitu Kundu. "Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study." International Journal of Marketing and Business Communication 14, no. 1 (2025): 15–30. https://doi.org/10.21863/ijmbc/2025.14.1.002.

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In the rapidly evolving digitalised era organisations and businesses are proactively adopting technological developments and innovative relationships in the marketing sphere. The literature of the study revolves around the key aspects of e-marketing strategies and customer loyalty, marketing influencers in social network, digital marketing and buyer’s behaviour of youth, social media campaign in customer buying pattern, social media network and viral marketing for reinventing effective marketing strategies in the marketing arena. The paper focuses to gauge the impact of social media marketing

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Wibowo, Melisa, Mutia Risky Inayah, Vincent Putra Santoso, Pieter Scoles, and Safriyana. "A Community Development Initiative for Empowering 'Cemilarupa' MSME Business Commercialization." ABDIMAS: Jurnal Pengabdian Masyarakat 8, no. 2 (2025): 1021–35. https://doi.org/10.35568/abdimas.v8i2.6474.

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Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by promoting economic equality, improving welfare, increasing foreign exchange, absorbing labor, and supporting the economy during crises, in today's digital era, platforms like e-commerce, social media, and digital marketing are essential for MSMEs, to overcome challenges such as limited capital and marketing inefficiency, expand their reach, and enhance brand awareness, ultimately contributing to economic growth. These community development activities aimed to empower MSMEs in rural areas, with a focus on

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Hjort, Katrin. "Det affektive arbejde og adgangen til omsorg." Dansk Sociologi 24, no. 3 (2013): 85–106. http://dx.doi.org/10.22439/dansoc.v24i3.4698.

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De sidste 20 års diskussion af den kognitive økonomi er i dag afløst af diskussionen om udviklingen af en affektiv økonomi. Er det nye globale forretningsgrundlag blevet det immaterielle arbejde med at producere og regulere affekter? Gennem medier, markedsføring og management og i velfærdsopgaver som uddannelse, sundhed og social sikring. Opgaver, der i Norden i det 20. århundrede overvejende er blevet varetaget af kvinder i familierne og de offentlige institutioner. Artiklens udgangspunkt er Michael Hardts kombination af kritisk teori og poststrukturalistisk kønsforskning og beskriver,

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Omdeep Gupta. "Impact of Social CRM (Customer Relationship Management) On Purchase Decision of Consumer: A Primary Data-Based Study in the E-Commerce Industry." TEST Engineering & Management 83 (April 30, 2020): 27505–12. http://dx.doi.org/10.52783/testmagzine.v83.14584.

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In this day of cutting-edge technologies, social media is necessary for a business to remain competitive in the market. Social media may be used to manage and preserve close relationships with customers. This essay's goal is to investigate the various ways that social media aids in the development of management of client relationships. The importance of social media, as well as their use and development, are discussed. A key component of creating a CRM strategy is social media marketing. CRM focuses marketing strategy on the customer, whom it sees as the company's most important asset. Based o

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Pare, Miss Payal Dattarao. "A Study on Impact of E Marketing on Consumer Buying Behaviour." International Journal of Advance and Applied Research 5, no. 23 (2024): 491–96. https://doi.org/10.5281/zenodo.13641201.

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  Abstract:  This study explores the impact of e-marketing on consumer buying behavior, emphasizing the role of digital channels in shaping customer interactions and decision-making. E-marketing, which includes strategies like digital advertising, website design, social media influence, and personalization, is pivotal in modern business practices. The research examines various digital marketing strategies and their effectiveness in building and maintaining strong customer relationships. Through a survey of 60 respondents, the study identifies key factors such as price transparency, p

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Leofitri, Jessica. "Sosial Media, Bisnis Kuliner dan Pandemi Covid-19." PERSPEKTIF 10, no. 2 (2021): 505–14. http://dx.doi.org/10.31289/perspektif.v10i2.4743.

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This study aims to see how the use of information technology, especially social media and online applications, supports the emergence of this business. The research method in this study uses a qualitative approach and uses a phenomenological methodology through in-depth interviews to see the experience of one of the home-based online business entrepreneurs who built their business during the Covid 19 pandemic. The informant in this study was a 32-year-old woman with a bachelor's degree in economics. informants know quite a lot about marketing techniques. The results show that the most importan

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Ferdiansya, Cahya, Sri Handayani, Kirman Kirman, and Monsya Juansen. "Sistem Informasi Pemasaran Kerupuk Ganepo Menggunakan E-Commerce Berbasis Web." JURNAL MEDIA INFOTAMA 20, no. 2 (2024): 464–72. https://doi.org/10.37676/jmi.v20i2.6418.

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The development of technology and information has had a significant impact on the business world, especially through the use of the internet as a means of information and communication. E-commerce is a major business trend today, enabling expanded marketing and increased profits for business people. Effective marketing is the key to success in business, with a focus on retaining customers and meeting their expectations. The use of the internet and digital technology has made it possible to sell goods and services online through various platforms, including online shops, social media and websit

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Lebedev, A. V., and S. A. Struchkova. "Factors influencing the purchase of green milk." Economics and Management, no. 6 (August 28, 2019): 69–80. http://dx.doi.org/10.35854/1998-1627-2019-6-69-80.

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The presented study explores the nature of factors that facilitate the purchase of “green milk”, which serves as the most appropriate term for defining environmental and organic milk of animal and vegetable origin.Aim. The study aims to identify factors that affect the indicators of disposition towards purchasing green milk.Tasks. By summarizing previous studies, the authors put together a set of factors influencing green consumer behavior, conduct an empirical assessment of the impact of these factors, and specify the criteria for facilitating an environmental perception of food products by t

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Alsebeaie, Marwan Ali, and Prof R. Nageswar Rao. "Impact of Social Media on Customer Behavior of Small Businesses in Hyderabad." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 11 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem26723.

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Customers turn to social media to find brands and make purchases from them. This study attempts to investigate the impact of social media on customer behavior using a quantitative approach to obtain a deep understanding of this phenomenon. An online questionnaire was distributed to the listed small businesses in Hyderabad, Telangana State, India via their emails. Data of self-administered questionnaire of small businesses for 197 participants were accomplished. Descriptive and inferential statistics are applied to the variables under study. Direct Connect, Trust, Customers' Satisfaction, Inter

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