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Dissertations / Theses on the topic 'Keywords- internet'

Author: Grafiati

Published: 3 June 2025

Last updated: 19 July 2025

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1

Chou, Victoria H. (Victoria Hsiao-tsung). "Inky : Internet keywords with user feedback." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45997.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2008.<br>Includes bibliographical references (p. 71-72).<br>The web today is accessed primarily through graphical user interfaces although some of its functionality can be more efficiently invoked through a command line interface. This thesis presents Inky, a sloppy command line for the web. This interface accepts commands that may be out of order, have missing arguments, contain synonyms or is otherwise sloppy and determines possible interpretations. It then presents these interpreta

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Nunes, Manuela Prey Pereira. "#Keywords: não encontrou e agora?!" Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/20066.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-05-08T11:32:08Z No. of bitstreams: 1 Manuela Prey Pereira Nunes.pdf: 4323622 bytes, checksum: 0cf141f061efd98119e9401d8ed34e99 (MD5)<br>Made available in DSpace on 2017-05-08T11:32:09Z (GMT). No. of bitstreams: 1 Manuela Prey Pereira Nunes.pdf: 4323622 bytes, checksum: 0cf141f061efd98119e9401d8ed34e99 (MD5) Previous issue date: 2017-03-24<br>The purpose of this research is to do evolutionary analysis through a timeline about internet evolution and to understand how this technology gained strength over the years and transformed the

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3

Kritzinger, Wouter Thomas. "The effect webpage body keywords location has on ranking in search engines results : an empirical study /." Thesis, Click here for online access, 2005. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1077&context=td_cput.

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4

Niemand, Ella Catharina. "Reinventing cinema a perspective on the implications of the Internet on the cinema industry /." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-11082004-134651/.

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5

Ericson, Lisa. "Interaktion mellan män på Internetforumen Sekreterarakademin & Flashback : där sambandet är köp av sexuella." Thesis, Södertörn University College, School of Gender, Culture and History, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1708.

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<p>In this study I will analyze how men who buy sex interact with one another on two different Internet communities: “Sekreterarakademin” and “Flashback”. This analysis is carried out in an attempt to challenge the conventional image of the man who pays for sex.</p><p>The aim is to examine the role of Internet forums for men who buy sexual services related to cross-border, both in terms of standard borders, gender boundaries, boundaries of sexuality and masculinity. I will also attempt to investigate what opportunities that are available to overrun different borders and how these opportunities

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Zhong, Shengtong. "The remote control ofmobile robot on theInternet." Thesis, Högskolan Dalarna, Datateknik, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:du-2857.

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During last decades, the Internet teleobotics has been growing at an enormous ratedue to the rapid improvement of Internet technology. This paper presents theinternet-based remote control of mobile robot. To face unpredictable Internet delaysand possible connection rupture, a direct continuous control based teleoperationarchitecture with “Speed Limit Module” (SLM) and “Delay Approximator” (DA) isproposed. This direct continuous control architecture guarantees the path error of therobot motion is restricted within the path error tolerance of the application.Experiment results show the feasibili

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Martof, Jan. "Návrh změn marketingové komunikace vybrané společnosti na Internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318314.

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The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.

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8

Striganavičiūtė, Dovilė. "Prekės ženklo naudojimas elektroninėje erdvėje: teoriniai ir praktiniai aspektai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090122_144540-46140.

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Santraukoje yra nurodomas šio baigiamojo magistro darbo objektas, tikslas bei hipotezė. Taip pat trumpai yra apibūdinamas darbo turinys bei pagrindiniai nagrinėti aspektai. Šio magistro baigiamojo darbo tyrimo objektas – prekių ženklai elektroninėje erdvėje. Baigiamajame darbe yra nagrinėjami teisės aktai, reglamentuojantys prekių ženklų savininkų teises, teisės mokslininkų doktrina. Didelis dėmesys skirtas teismų, ypatingai JAV praktikai, kadangi šioje valstybėje buvo nagrinėta daugiausia prekių ženklų pažeidimų elektroninėje erdvėje atvejų. Darbo tikslas yra įvertinti prekių ženklų panaudoj

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9

Brachotte, Gilles. "Internet et Windows Live Messenger (ex MSN) chez les adolescents. : usages et liens sociaux : entre performance et évolutions ?" Thesis, Dijon, 2010. http://www.theses.fr/2010DIJOL014.

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Cette recherche s’interroge sur les pratiques et les usages d’Internet et de Windows Live Messenger. Elle dresse un panorama des usages d’Internet et de WLM chez l’adolescent et analyse leur appropriation dans une phase où l’individu est en expérimentation et en quête d’identités sociale et culturelle. Nous étudions les spécificités de WLM et les types de sociabilité qui se tissent par son biais. Les résultats mettent en évidence la permanence ou l’évolution des pratiques des objets étudiés. Nous nous interrogeons sur les traits permettant de définir, socialement et techniquement la « culture

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10

Chokwatthananon, Chatnicha, and Carolina Lööf. "Digital mognad på individnivå : En studie om digital mognad hos de anställda i en kommunal verksamhet." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18269.

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Background. Digital maturity is an important topic for the public sector to respond the higher demands on digital solutions. Only 46 percent of the public sectors has a clear digitization strategy. Different organizations have different levels of digital maturity fulfillment. There are several reasons why organizations are interested in increasing the digital maturity. In order to increase efficiency, degree of innovation, customer value, improve decision making through digital transformations. Employees are the most important resource for an organization’s digital transformation. That is the

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Zhao, Jing. "Full-text keyword search in meta-search and P2P networks /." View abstract or full-text, 2007. http://library.ust.hk/cgi/db/thesis.pl?CSED%202007%20ZHAOJ.

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Gulig, Anthony G. "In whose interest? : government-Indian relations in northern Saskatchewan and Wisconsin, 1900-1940." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq24074.pdf.

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13

Bi, Bin, and 闭彬. "Third-order tensor decomposition for search in social tagging systems." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B45160041.

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14

Nse, Foume Haminatou Armelle. "Image de l'Espagne dans la presse quotidienne mexicaine : exemple de la Crónica de Hoy (2004 - 2007)." Phd thesis, Université de Bourgogne, 2011. http://tel.archives-ouvertes.fr/tel-00687535.

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L'Espagne a mis en place une stratégie de communication longuement réfléchie de promotion de son image, particulièrement en direction des sociétés latino-américaines, où les médias sont à la fois l'expression et l'un des agents de la construction de l'imaginaire géographique espagnol. Parce que l'enjeu que représente la presse dans l'image que souhaite véhiculer un pays a pris une nouvelle forme depuis qu'Internet est devenu un système de communication de masse, notre étude vise à décrire et à analyser les représentations attachées à ce pays dans la version numérique du quotidien mexicain La C

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15

Ženatová, Eva. "Návrh dílčí strategie při propagaci elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224396.

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This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.

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Travaglini, Fabrizio. "Meccanismi d'asta per on-line advertising: modelli, equilibri ed efficienza." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1598/.

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Il seguente lavoro di tesi tratta l'argomento delle aste in modo tecnico, ovvero cerca di descriverne i modelli e le caratteristiche principali, spesso ignorate dagli stessi fruitori. Nel capitolo 1 si introduce brevemente il concetto di asta, descrivendone i principali elementi costitutivi. Si ripercorrono poi le origini di questa procedura ed alcuni suoi utilizzi. Nel capitolo 2 si presentano inizialmente le principali tipologie di aste conosciute e si accenna al processo di valutazione dell'oggetto d'asta. Si introduce poi il concetto di Private Value, analizzandolo per ogni tipo di asta e

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Tegelid, Julia. "”Jag var främling och ni tog emot mig” : – en religionssociologisk studie om hur Svenska kyrkans roll i samhället kan förstås utifrån dess flyktingmottagande 2015." Thesis, Uppsala universitet, Teologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339230.

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The Swedish Church can be understood as having a large focus on social- and supportive work, in Sweden as well as abroad in their international projects. An example of their engagement is the extensive responsibility the church took during the refugee crisis 2015. This commitment in society raises questions about the role of the Swedish Church, such as how the church manifest itself in a so called secular society. On that basis, the aim of this paper is to examine how the Swedish Church’s work with refugees during the refugee crisis 2015, can help us understand the role that the Swedish Church

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Šímová, Martina. "Řízení kampaně v PPC systému." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113354.

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The diploma thesis focuses on the mechanisms set up campaigns in ppc systems. Thesis discusses the role of PPC in the marketing mix of the company, compares ppc with other similar tools (e.g. SEO). The practical part describes the creation of ad groups, setting and management of keywords, selection of content network, and analysis advanced tools of ppc campaign (public, dimensions, themes).

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Maugain, Géraldine. "La modélisation du procès civil. : émergence d'un schéma procédural en droit interne." Thesis, Dijon, 2010. http://www.theses.fr/2010DIJOD004.

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Le XXème siècle a marqué le réveil de la procédure, instrument de défense des droits du justiciable, notamment en raison de l’influence des garanties du modèle supranational du procès équitable. Avec la fin du siècle, des enjeux plus économiques sont également apparus. L’efficacité de la justice a fait corps avec la qualité de la décision judiciaire dans un concept de bonne administration de la justice. Cette communauté de valeurs explique l’émergence d’un schéma procédural, qui préfigure la justice civile du XXIème siècle. Au niveau de la structure procédurale, la scission de la phase content

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Jandl, Štěpán. "Online marketing internetových stránek Golfprint.eu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199047.

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The Master's thesis "Online marketing of website Golfprint.eu" deals with various aspects of website pages Golfprint.eu. The main objective of Master's thesis is based on the analyzes and studies to assess the specific Internet project, examine the strategy and formulate concrete proposals and recommendations with a view to the next time period. In addition to the broadly defined area of internet marketing and learn about the standard tools and factors that ensure an adequate commercial success. At the same detail to present selected web project and specify its main aims and objectives in the

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Borovik, Rogério Largman. "Interface expandida - o vídeo na comunicação on-line." Pontifícia Universidade Católica de São Paulo, 2005. https://tede2.pucsp.br/handle/handle/4395.

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Made available in DSpace on 2016-04-26T18:11:41Z (GMT). No. of bitstreams: 1 Dissertacao Rogerio Largman Borovik.pdf: 8080670 bytes, checksum: 0601fcb659326615ae7929ca37a8a806 (MD5) Previous issue date: 2005-10-10<br>Abstract The new conditions provided nowadays by technological advancements have made it possible to develop different ways of videographic production. While granting the concentration of different human activities within a single individual, the processes which are inherent to the digital universe have contributed as completely new tools to communication and collaborative produ

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Úradníček, Lukáš. "Optimalizace webových stránek a strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223256.

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The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.

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Ondrášek, Filip. "Rekonstrukce zdravotně technických instalací v mateřské škole." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2017. http://www.nusl.cz/ntk/nusl-265347.

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ABSTRACT This Master’s work deals with plumbing system in the kindergarten. The theoretical part focuses on the use of greywater as service water. The thesis includes the design of several variants with their assessment. The project for construction is also part of thesis

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Liv, Jakob, and Fredrik Nygren. "Lastbalanseringskluster : En studie om operativsystemets påverkan på lastbalanseraren." Thesis, Linnéuniversitetet, Institutionen för datavetenskap (DV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36574.

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Denna rapport innehåller en studie över ett operativsystems påverkan på lastbalanserarenHAproxy. Studien utfördes i en experimentmiljö med fyra virtuella testklienter, en lastbalanseraresamt tre webbservernoder kopplade till lastbalanseraren. Operativsystemet varhuvudpunkten i studien där belastningen på dess hårdvara, svarstiden, antalet anslutningarsamt det maximala antalet anslutninger per sekund undersöktes. De operativsystem somtestades var Ubuntu 10.04, CentOS 6.5, FreeBSD 9.1 och OpenBSD 5.5. Resultaten fråntesterna visar att hårdvaran och svarstiden är näst intill identisk på samtliga

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Karalevičiūtė, Kristina. "Įmonių kapitalo struktūros formavimą sąlygojantys veiksniai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20140627_165349-79343.

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Tinkamas kapitalo struktūros parinkimas lemia sėkmingą įmonės veiklą ir perspektyvas. Keičiantis rinkoms, finansinei ir ekonominei situacijai, keičiasi finansinių šaltinių pasirinkimo alternatyvos. Siekiant rasti optimalią įmonės kapitalo struktūrą reikia efektyviai subalansuoti skolintas ir nuosavas lėšas bei nustatyti kokie veiksniai sąlygoja kapitalo struktūros formavimą. Tai gali būti tiek vidiniai, tokie kaip įmonių galimybės skolintis, pelningumas, įmonės dydis ir kt., tiek išoriniai veiksniai: bendrasis vidaus produktas, infliacija, palūkanų norma ir kt. Šio darbo objektas – įmonių kapi

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Dvorská, Věra. "Získávání dotací z fondů EU." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222722.

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Annotation This Master’s thesis deals with obtaining grants from EU funds that are specified for railroad development in the Czech Republic – modernization, reconstruction, interconnection and making the railroad traffic accessible for the whole Europe. In parlance of the Czech Republic the word modernization means speeding up the trains. In my Master’s thesis I would like to describe you the way how to evaluate the efficiency of the project “Reconstruction of Railroad Station in Olomouc” by means of main economic indexes (IRR, BCR, NPV) and further familiarize you with the Benefit 7+ form use

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Fu, Ying-hsien, and 傅英賢. "A research of Internet user''s intention of the keywords advertisement." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/97325098615015931687.

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碩士<br>義守大學<br>資訊管理學系碩士班<br>97<br>Because of the information-intensive society, a lot of people use the Internet to search for the information to solve their questions. Because of these changes, Internet marketing industry managers employ “the keywords” as a new advertisement method, and it has been become a new model in Internet marketing business. Therefore, this research applies “the keywords advertisement” as the core concept and discusses Internet user’s intention of the keywords advertisement. First, this research tries to understand the meaning and relevance between the keywords advertis

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HUANG, LIANG-WEN, and 黃亮文. "Developing an Ontology-based Internet Advertisement Recommendation System Using Keywords and User Profiles." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/46430761373045180909.

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碩士<br>國立臺北教育大學<br>資訊科學系碩士班<br>104<br>This thesis focused on developing a personalized internet advertisement recommendation system. First, all the advertisements are categorized by referring to the commercial categories provided by Yahoo. Then, the representative keywords of each category are extracted from each advertisement and are identified through Term Frequency and Inverted Domain Frequency (TF-IDF) method. Thus, the ontology of the advertisements is built. Second, Normalized Google Distance (NGD) values between keywords are computed to derive the characteristic vector of each advertisem

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Cooke, Pamela. "The impact of the internet on organisational culture within the IT industry." Diss., 2003. http://hdl.handle.net/2263/29680.

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This paper examines the impact of the internet on organisational culture within the IT industry. The first part of the literature study examines the history of the internet as well as, more specifically, its history and implementation within the organisation. The second part of the literature study analyses organisational culture. This is in order to determine the factors that change it, whether the internet could have played a role in changing the culture and, if so, how this change is managed and the implications of the change. Two case studies support the literature study. The first case st

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Hung, Yu-Fan, and 洪于凡. "A Study of Relationship between Consumer’s Information Search on Internet and the Keywords Advertising Effects." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/dwxac6.

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碩士<br>國立中山大學<br>傳播管理研究所<br>96<br>This study analyzes the relationship between the information search of internet users and the keywords advertising effects. According to the result of literature review, this study takes “information search on the internet”, four perceptual antecedents of keywords advertising including “informativeness”, “irritation”, “entertainment” and “credibility”, “advertising value” and “advertising attitudes” as our dimensions to analyze the keywords advertising effects. This study adopts questionnaire survey method to collect sample information and the research targets

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PROKOPOVÁ, Eliška. "Mladí lidé a kultura sebepoškozování." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-188186.

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This research deals with the issue of self-harm, the relationship between self-harm and the Internet, and the relationship between self-harm and subculture. The theoretical part characterizes the age of adolescence, as well as describing self-harm and the emo and gothic subcultures. The aim of the research was to discover the motivations that lead young people to write blogs about self-harm, whether they have their own experiences with self-harm, and if so, what are their experiences, their manner of self-harm, how they experience self-harming, and what are the causes. Another aim was to deter

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Vaňková, Zuzana. "Užití ochranných známek jako klíčových slov při vyhledávání na internetu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-344456.

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Use of trade marks as internet search engine keywords Main purpose of my thesis is a comprehensive analysis of the issue of trade mark use as internet search engine keywords in relation to displaying advertisements on the internet search engine's websites, mostly from the point of view of the European Union law. However, I briefly address also legislation and jurisdiction in the USA. I chose the topic of my thesis mostly because it is one of the most discussed issues in the field of trade marks in the last few years, not only thanks to its significant economic importance, but also because of t

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Chen, Chiao-Lin, and 陳巧玲. "Impact of Internet Users Demographic Variables and Behavior on Internet Keyword Advertising- the Keyword “iPhone” as an Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/44023867295158849913.

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碩士<br>中原大學<br>企業管理研究所<br>100<br>Owning to the advanced internet technologies, the internet keyword search has become an important way of gathering information for internet users; therefore, a faster and more efficient internet marketing method, internet keyword advertising, has become an important tool of modern marketing. Many enterprises, while using internet keyword advertising as a tool, neglect the assessment of impact that the factors of “internet users demographic variables” &; “internet users behavior” and “internet keyword effectiveness” make on each other. For the above reason, thi

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Hina, Manolo Dulva. "Keyword-based approaches to improve internet search." Thesis, 2003. http://spectrum.library.concordia.ca/2023/1/MQ77713.pdf.

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Technology keeps on evolving and so must the science of information retrieval. This thesis presents keyword-based approaches to improve information retrieval from the Internet. Focused and unfocused queries to search engines are considered, and means of obtaining relevant documents are presented. For focused queries, techniques are provided to obtain a high precision score from the hit documents; these documents do contain the exact answers to the focused query, which is usually a question. User queries are subjected to ambiguity test to determine if it is ambiguous, and if it is so, provide d

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Wu, Pei-Lin, and 吳佩玲. "Internet User Keyword Searching and Information Behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/68615559777460493893.

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碩士<br>國立臺北大學<br>企業管理學系<br>96<br>Online keyword searching becomes more popular recently. However, still very few studies focus on exploring keyword searching behavior, such as how people search? Why do they search? What keywords they are using for search? The purpose of this study is to explore online users’ keyword searching and information behavior, and to find out the relationship among online users’ search motivation, characteristics, information behavior, keywords’ types and search amount. First, this study is to classify the top 1008 keywords, being searched in first-half of 2007, into fo

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Huang, Chih-Wei, and 黃智偉. "Keyword-based Image Retrieval System on the Internet." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/14548752661972822126.

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Olayinka, Vincent Folajimi, and Вінсент Фолажімі Олайіка. "Deploying IPv6 based network for TopCorn Bank (Nigeria)." Master's thesis, 2017. http://elartu.tntu.edu.ua/handle/lib/24135.

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Master’s thesis is devoted to the development of deploying IPv6 . In the thesis presented a structure of deploying IPv6, that inludes designing IPv6 addresses, pinging the network environment, topological schema, physical and logical topology. As a result, the goal of planning and deploying IPv6 for TopCorn bank was established, successful test results how communication with both the main and branch office. IPv6 must therefore be applied as an important subject to the goal of any banking sector, because it creates for future expansion of any organization. That is the major reason why deployi

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Chen, Jianqing 1977. "Essays on auction mechanisms and resource allocation in keyword advertising." 2008. http://hdl.handle.net/2152/17803.

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Advances in information technology have created radically new business models, most notably the integration of advertising with keyword-based targeting, or "keyword advertising." Keyword advertising has two main variations: advertising based on keywords employed by users in search engines, often known as "sponsored links," and advertising based on keywords embedded in the content users view, often known as "contextual advertising." Keyword advertising providers such as Google and Yahoo! use auctions to allocate advertising slots. This dissertation examines the design of keyword auctions. It co

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Lin, Chia-min, and 林佳旻. "The Research of the Internet Keyword for Integrated Marketing Communications." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57529972735710880438.

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碩士<br>國立臺南大學<br>科技管理研究所在職專班<br>98<br>As the development of internet, the internet marketing changes the marketing mode gradually. In the advertisements on TV, T-bars, external wall of buildings, newspapers and magazines, the information about search keyword is always included . The internet keyword integrated marketing strategy is utilized to make the consumers search the information by keyword actively. In the internet consumer behavior, search plays an important role. Therefore, the business owners begin to make use of keyword search engine in advertisements. It becomes a new model of intern

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Yen, Chang-yuan, and 顏章原. "SMEs Internet Marketing Optimal Models – A Case Study of Keyword Advertising." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55261069593050378599.

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碩士<br>逢甲大學<br>電子商務碩士在職專班<br>101<br>This study use AISAS model to explore the keyword advertising effectiveness. Keyword advertising covers search engine, content network (banner ads). Content network contains the following marketing advertising mode: topic categories, interest categories, remarketing, and community category, etc. Aims of the study: First, investigate the factors that affect advertising effectiveness by AISAS model, construct each stage of the advertising strategy. Second, by studying different keyword advertising mode from the conversion rate, in order to assess effectivenes

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Peng, Shu-Mei, and 彭淑美. "A Study of Trademark Infringement on the Internet－Focusing on Keyword Advertising." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/wztf47.

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碩士<br>國立臺北科技大學<br>智慧財產權研究所<br>102<br>Over the last decade, disputes on trademark infringement regarding the use of third party trademarks as keywords to trigger internet advertising were highly common. The most controversial issues were “Trademark Use” and “Likelihood of Confusion.” This article aims to compare the statutes of trademark infringement by analyzing cases of keyword advertising in the US, EU and Taiwan. It also summarizes the courts’ interpretation and opinion of Trademark Use and Likelihood of Confusion in the virtual world of the internet. A comparison of case studies in th

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Wu, Hsiu-Chen, and 吳修禎. "Research on Factors Influencing Keyword Search Intention Under the Internet Celebrity Economy." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yz38gu.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>106<br>In recent years, the rise of a unique form of social media has been recognized as a "live video platform" with the popularization of the Internet, mobile devices and changes in consumption patterns. Internet users are more likely to gain popularity through social platforms. And that created a prosperity of internet celebrity, even formed the "Internet Celebrity Economy", as "Fan economy". The appearance of self-media has impacted the traditional-media ecology, but it is a new sales- opportunity for some stores or businesses. It is a sales-action that can inter

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Shu, Jing-hua, and 許菁樺. "Trademark infringement under Lanham Act-To research primarily that the keyword uses in internet." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/47213011424879952589.

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碩士<br>國立中正大學<br>財法所<br>97<br>The development of Word Wide Web brings us more convenience, but it also causes some disadvantages like the new trademark infringement. The Internet provides people more information and knowledge, but we can’t find out what we need without the right direct. That’s why the search engine is made for helping people to find what they need by search the keyword. The keyword is necessary to find out right information from huge resource of Internet, but it also results in the illegal use of keyword (or trademark) to attract user. First, put others’ trademark in MetaTags.

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ZENG, YU-HONG, and 曾郁閎. "A Study on Automatic Chinese Keyword Extraction Based on Search Engines and Internet Encyclopedias." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/75916377647627372221.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>103<br>Keywords are a subset of words or phrases from a document those can describe the meaning of the document. The major methods for Chinese keyword extraction are keyword lexicons approaches, statistics approaches, linguistics approaches, etc. Among these methods, keyword lexicons approaches make keyword extraction high precision and high efficient, but building keyword lexicons spends a lot of time and the maintenance of keyword lexicons is manual. This research presents a Chinese keyword extraction system based on CKIP Chinese word segmentation system. This syst

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柳智騰. "Study of Improving Search Engine Keyword Ranking - Using Bicycle Internet Company as an Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26295971428218186678.

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碩士<br>國立彰化師範大學<br>電機工程學系<br>101<br>In the era of information explosion, the search engine has become a think-tank of the human life. This also represents that the search engine marketing has become an important business tool, which cannot be ignored. However how to enhance the ranking of the website through search engine optimization (Search Engine Optimization; SEO) techniques becomes critical. 　　The study aims to research on the promotion of Taiwan bicycle marketing platform (www.ozo.com.tw) website, which cannot be found in Yahoo and Google search engine by the original keyword query "Bike,

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Chiou, Su-Jing, and 邱素菁. "Internet Pre-purchase Behavior in Hospitality: A Case of Female Customers’ Perceptions toward Keyword Searching." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/13059481706770518107.

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碩士<br>中國文化大學<br>觀光事業研究所<br>97<br>Internet has already become a crucial information source in modern life, and Internet searching technique progress day by day. Keyword searching is one popular search technique for recent years, but very little studies have focused on the usage of Internet searching in hospitality industry. Furthermore, the proportions of females using keyword searching through Internet services are growing tremendously; the focus of this study is to understand the perception of female customers toward keyword searching for restaurants. The questionnaires were distributed

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CHEN, TSUNG-YU, and 陳宗裕. "Research on Internet Marketing in the Printing Industry： Taking Keyword Search Advertising as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3qf449.

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碩士<br>東海大學<br>高階經營管理碩士在職專班<br>107<br>This study aims to understand the analysis of the status of search advertising in the online marketing of printing industry, to explore the internal and external environment analysis of the printing industry and how to break through the industrial dilemma, to analyze the development strategy of the printing industry in online marketing, and how to search for advertising applications through keywords. Optimize the organization's development strategy, integrate information and propose further competitive strategies and actions to provide enterprises with high

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Wang, Yi-hua, and 汪宜樺. "The Relationship between Internet User Impulsive Consumption Traits and Perception of and Intention to Click on Keyword Advertising." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13294527215271941474.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>101<br>With the improvement of network technologies, Internet keyword searches are the primary channel for Internet users to collect information; thus, keyword advertising has become a popular advertising approach in recent years. Based on the perspective of Internet users, this study investigated the relationship between impulsive consumption characteristics and the awareness of and intention to click on keyword advertising. The participants were divided into 2 groups: students of Chaoyang University of Technology, and students and employees who were not affiliated

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Hrubeš, Marek. "Užití ochranných známek jako klíčových slov při vyhledávání na internetu." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-344061.

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in English Use of trademarks as keywords for searching the Internet The purpose of this thesis is a comprehensive analysis of the use of trademarks as Internet search engine keywords to trigger advertisements that are displayed on search result pages. The main part of the thesis is devoted to legislation and case law in the US. However, for the comparative purposes, I also address developments concerning keyword advertising in the EU. I chose this topic because it combines traditional elements of law with modern technologies. Moreover, despite its significant economic and legal impacts, I cons

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Chuang, Shun-Cheng, and 莊順丞. "The Economic Analysis of the Legal Issue in the Trademark Law- A Case study of Keyword Advertising on the Internet." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55fu2s.

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碩士<br>世新大學<br>智慧財產權研究所(含碩專班)<br>102<br>According to the development of Internet technology, the new advertising behaviors are being applied on the Internet. Furthermore, it has become a serious legal issue in the trademark law. The key point of this thesis is the legal economic analysis of keyword advertising on the Internet. Recently, the trademark proprietors filed trademark lawsuits against the internet service providers and the business competitors who use their trademarks on keyword advertising in the United States and Taiwan. However, there isn't any final judgment which points out that

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