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Journal articles on the topic 'Keywords: Marketing Strategies'

Author: Grafiati

Published: 7 June 2025

Last updated: 17 July 2025

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1

Legito, Legito, and Eva Andriani. "Emerging Technologies and Marketing Strategy: A Bibliometric Review of Digital Marketing and Innovation." Eastasouth Journal of Information System and Computer Science 1, no. 01 (2023): 13–24. http://dx.doi.org/10.58812/esiscs.v1i01.130.

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The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-citation analysis, bibliographic coupling, keyword co-occurrence analysis, and VOSviewer visualizations, the research objectives are achieved, unraveling trends, influential authors, institutions, and research themes within the multidimensional field. Findings underscore the multidi

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Kiran, Kumar. "Digital Marketing Strategies of Gillette India." Journal of Research and Review in Digital Marketing and Communications 1, no. 2 (2024): 43–58. https://doi.org/10.5281/zenodo.13918437.

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<em>The research paper discusses about digital marketing strategies of Gillette India, which advocates the harmonization of their concept with today’s digital environment. The paper analyses different aspects of Gillette India’s online marketing communication and promotion, such as keywords, website optimization, bidding on keywords and social media marketing on Facebook, Instagram and LinkedIn. Also, the research analyses the aspects of the Gillette company regarding its email marketing and the management of the online presence. A quantitative research methodology is employed to a

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El, Khair, and Qurratul Aini. "Healthy connections: Crafting compelling healthcare marketing strategies." Scripta Medica 55, no. 6 (2024): 787–94. https://doi.org/10.5937/scriptamed55-50708.

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Due to the importance of healthcare on both an individual and public level, the efficient functionality of the healthcare system is a fundamental component of society's overall well-being. The primary purpose of this research was to assess how academic contributions to healthcare marketing investigations have evolved over time. The paper delved into various aspects from 2015 to 2024, including publishing trends, core journals, authorship patterns, institutional affiliations, nation-wise contributions, theme distributions, author collaborations and keywords. Data was collected from the Scopus d

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Nomalisa, Nur Edi, and Retno Widowati. "A bibliometric analysis using the VOS Viewer: Green marketing, repurchase intention, and correlations." Multidisciplinary Reviews 7, no. 6 (2024): 2024119. http://dx.doi.org/10.31893/multirev.2024119.

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This study uses the SCOPUS database to analyze the evolution of publications on green marketing, repurchase intention, and their relationships. The VOSviewer software program was used in this study's bibliometric analysis approach to construct and display a bibliometric network. Researchers were selected using the SCOPUS database's top keywords for green marketing, repurchase intention, and correlation between 2003 and 2022. The number of publications identified according to the keywords initially appeared to be 5.481 for green marketing, 1.658 for repurchase intention and 13 for keyword green

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Singh, Kuwar Pratap. "Marketing Strategies of Flipkart." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50271.

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ABSTRACT This thesis explores the marketing strategies of Flipkart, one of India’s leading e-commerce platforms, with the aim of understanding how its promotional activities, branding efforts, digital presence, and customer engagement tactics contribute to its sustained market dominance. As e-commerce becomes increasingly competitive in India, it is essential to analyze how Flipkart differentiates itself through strategic use of digital marketing, influencer partnerships, seasonal campaigns, and consumer-centric innovations. The study employs a mixed-methods approach, including a survey of cus

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Aljean, S. Belen, and S. Punzalan Stephanie. "Key factors on marketing strategies of selected aesthetic clinics in Naga City." GPH-International Journal of Business Management 8, no. 01 (2025): 575–93. https://doi.org/10.5281/zenodo.14750418.

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Abstract This study delves into the key factors influencing the marketing strategies of selected aesthetic clinics in Naga City, a region characterized by a competitive and growing aesthetic market. The research employed a qualitative approach, involving in-depth interviews with 10 respondents from aesthetic clinics, chosen through purposive sampling based on criteria such as frequent client visits and diverse service experiences. The findings highlight several crucial strategies that differentiate successful clinics. Enhancing online presence through content marketing, including high-quality

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S. Sipho, Makgopa. "Planning of marketing communication strategies by car dealerships." Problems and Perspectives in Management 14, no. 4 (2016): 212–20. http://dx.doi.org/10.21511/ppm.14(4-1).2016.10.

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Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emph

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Krithika, P. "Digital Marketing of LG India." Journal of Research and Review in Digital Marketing and Communications 2, no. 2 (2025): 35–44. https://doi.org/10.5281/zenodo.14626785.

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<em>The following paper is an exposition of the LG India digital marketing initiatives specifically the keyword strategies, website SEO, bidding for keywords, Facebook, Instagram and linked in accounts. Further, the paper considers LG India’s send electronic mail and web reputation administration scheme. In this context, the purpose of the present analysis is to identify how LG India establishes itself in the highly competitive context of India by implementing a highly integrated approach to digital marketing.</em>

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L.K., JEYASHREE, and INDUNATHI .G. "NEURO-MARKETING: UNDERSTANDING CONSUMER BEHAVIOR FOR EFFECTIVE MARKETING STRATEGIES." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02736.

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Neuro-marketing is an emerging field that blends insights from neuroscience with marketing strategies to better understand how consumers make decisions. Unlike traditional market research methods that rely on surveys and focus groups, neuro-marketing goes deeper by studying how the brain reacts to various marketing stimuli, such as advertisements, products, and brand logos. Using advanced technologies like brain imaging, eye-tracking, and biometric measurements, neuro-marketing tracks unconscious emotional and cognitive responses, providing a clearer picture of why consumers prefer certain pro

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Deisy, Carolina de los Ríos. ""Neuromarketing Strategies and Their Impact on Sales Conversion"." ISRG Journal of Economics, Business & Management (ISRGJEBM) II, no. VI (2024): 10–12. https://doi.org/10.5281/zenodo.14032499.

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<strong>Abstract</strong> <em>The present work explores the impact of neuromarketing on sales conversion. Through empirical research based on surveys and data analysis, it examines the responses of purchasing decision-makers in the working age group and their reactions to the application of various neuromarketing techniques. The results reveal that the evaluated neuromarketing techniques have an impact and influence the purchasing decision, highlighting the importance of incorporating neuromarketing techniques into marketing strategies. This study contributes to marketing knowledge by providin

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Etuk, Dr Samuel, Edim Eka James, and Dr Uduak E. Joseph. "MARKETING STRATEGIES AND PASSENGERS' ADOPTION OF RIDE-HAILING SERVICES." International Journal of Management & Entrepreneurship Research 4, no. 1 (2022): 59–73. http://dx.doi.org/10.51594/ijmer.v4i1.288.

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This study examined marketing strategies and passengers’ adoption of ride-hailing services. Its specific aim was to assess the influences of marketing communication, service quality, relationship marketing, and E-marketing strategies on passengers’ adoption of ride-hailing services. The study adopted a cross-sectional survey research design. A structured questionnaire was adapted to obtain primary data from 277 passengers of Bolt ride-hailing service, while multiple linear regression was adopted to test the hypotheses developed for the study. Consequently, the study found that relationship mar

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Mushtaq, Babar. "Impact of Artificial Intelligence on Marketing strategies with reference to MNCs." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01721.

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Artificial intelligence (AI) is rapidly transforming the marketing landscape. This literature-based study explores the diverse applications of AI in marketing functions, drawing insights from academic journals, industry reports, and marketing publications. The study examines how AI personalizes marketing efforts through targeted advertising and content marketing, while also investigating its role in customer relationship management (CRM). It delves deeper into AI's influence on market research and marketing ROI (Return on Investment) optimization. By analyzing these applications, the study aim

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Santosh, Dr Indu. "Effectiveness of Digital Marketing Strategies in the Retail Sector." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04269.

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1. Abstract This research paper explores the effectiveness of digital marketing strategies within the retail sector, emphasizing their impact on consumer engagement, sales enhancement, and brand loyalty. With the rapid evolution of digital technologies, retailers are increasingly adopting innovative marketing approaches to stay competitive. The study delves into various digital marketing concepts, their implementation in the retail context, and the resultant outcomes. Through a combination of literature review, data analysis, and a retail survey, the paper identifies key strategies that have p

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Listyarini, Indah, Syahrin Suhaimee, Muhammad Thamrin, and Riris Nadia Gurning. "Perbandingan Strategi Pemasaran Benih Jagung Malaysia dan Indonesia." JURNAL AGROPLASMA 11, no. 1 (2024): 6–15. http://dx.doi.org/10.36987/agroplasma.v11i1.5052.

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This research aims to analyze the corn seeds marketing strategies for Indonesianand Malaysian. The data used in this research is secondary data. The method usedin this research is descriptive and SWOT analysis. Both countries (Indonesia andMalaysia) has a different way of handling corn seed marketing strategies, eachcountry has its advantages and disadvantages in handling the marketing strategy(forcornseed). Keywords: seed, corn, marketing strategy

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SINGH, PRAVEEN. "“Marketing Strategies of Amul Ice Cream”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50277.

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ABSTRACT This study investigates the marketing strategies employed by Amul Ice Cream, one of India’s most iconic dairy brands, to understand how it has successfully captured and sustained a significant share of the competitive frozen dessert market. The research focuses on analyzing the effectiveness of Amul’s promotional campaigns, brand positioning, pricing strategies, and distribution networks while also exploring consumer perception and loyalty. Drawing from both primary data (through structured questionnaires) and secondary sources (such as industry reports and prior academic research), t

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Juniariani, Ni Made Rai, I. Ketut Puja Wirya Sanjaya, and Ni Putu Sri Mariyatni. "PENGELOLAAN KEUANGAN, STRATEGI PEMASARAN, DAN JIWA KEWIRAUSAHAAN UNTUK MENCAPAI KEUNGGULAN BERSAING." BISMA: Jurnal Bisnis dan Manajemen 14, no. 2 (2020): 125. http://dx.doi.org/10.19184/bisma.v14i2.17706.

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This study aims to analyze the effect of financial management and marketing strategies on competitive advantage and to analyze the moderation effect of entrepreneurial spirit on the effect of marketing strategies and financial management on competitive advantage. The sample consisted of 76 MSMEs in Denpasar taken by simple random sampling. Research data were analyzed using Moderated Regression Analysis. Results showed that financial management and marketing strategies influenced competitive advantage and that entrepreneurial spirit strengthened the influence of financial management and marketi

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Farooqui, Mr Sajid, and Prof S. B. Waghlole. "Review Paper- MARKETING STRATEGIES OF BABY PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (2024): 1–6. http://dx.doi.org/10.55041/ijsrem28116.

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Marketing strategy is a fundamental notion in strategic marketing and crucial to its application. Marketers and CMOs have found significant hurdles in this area. In today's market, businesses prioritize customer satisfaction and provide excellent service to meet their needs. High-quality infant items can be costly therefore companies strive to create cutting-edge products. Parents prioritize providing their children with safe and reliable products. Parents do not buy products based just on advertisements, but also conduct research online through product websites, consumer reports, and blogs an

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MAHMUDOVA, ZARRINA. "The Importance of Marketing Strategies in The Hotel Industry." International Journal of Academic Research in Business, Arts & Science ( IJARBAS.COM ) 2, no. 5 (2020): 66–74. https://doi.org/10.5281/zenodo.3831533.

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Hotel industry is one of the most important sectors of tourism sphere. Uzbekistan has targeted to make tourism as an important sector of economy and number of measurements have been adopted to improve this sphere by 2025. This article analyses the current hotel marketing strategy in Uzbekistan, as well as in Samarkand region. Also investigate foreign successful theories and strategies have been suggested to implement them most suitable one in Uzbekistan case.    <strong>Keywords:</strong> tourism, marketing strategy, concept of hotel marketing, customer experience, hotel services,

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Sowmiya, G., and Dr S. JEYALAKSHMI. "FROM PASSION TO PROFIT: A STUDY ON EFFECTIVE MARKETING STRATEGIES ADOPTED BY HOMEPRENEURS." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02688.

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Homepreneurs are people who operate businesses from their homes, typically establishing their business with aspirations of financial independence, achieving a work-life balance, and pursuing their passions. The study attempts to understand the marketing strategies that are utilized by these homepreneurs, discover the challenges that they face, and get insight into the factors that make these homepreneurs choose to use a particular marketing strategy. The study will also identify which strategies help them better grow their businesses. Keywords: Homepreneurs, effective marketing strategies, mar

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SHARMA, ASHISH. "MARKETING STRATEGIES AMUL ICE-CREAM IN NOIDA." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32915.

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This essay explores new ways of advertising Amul Ice Cream in the ever-changing Noida market. Noida is a metropolis with a diverse population and a fast growing client base, providing Amul with ample opportunities for growth. After researching the local market, customer tastes, and competitors extensively, this report offers strategic positioning and promotion ideas for Amul Ice Cream. Some examples of these strategies include developing regionally specialized flavors, utilizing innovative packaging designs, forming partnerships with local businesses and events to increase product visibility,

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Mishra, Dr Jyoti. "Effectiveness of Social Media Marketing and Branding Strategies for Edtech Startups." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02946.

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The EdTech industry is rapidly expanding, driven by a growing demand for skill development, attracting numerous startups and intensifying competition. In this context, building a trustworthy brand through effective social media marketing is crucial. This study explores the key social media and branding factors that influence brand trust and customer engagement for EdTech startups. Through a survey-based approach, the research examines elements such as video marketing, personalization, automation, analytics, influencers, brand consistency, and brand personality. The findings offer actionable in

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Horsfall, Millie N. "Marketing of Library and Information Services in the Digital Age: Challenges, Strategies and Implications." Information Impact: Journal of Information and Knowledge Management 11, no. 2 (2020): 13–20. http://dx.doi.org/10.4314/iijikm.v11i2.2.

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This paper discussed effective marketing of library and information services in the digital age. It focused on librarians marketing themselves and library services which require the application of ICT through web 2.0 tools; these include WhatsApp, email, face book, You-tube, Twitter, LinkedIn, Telephone, etc to reach out to their clientele in order to satisfy their information needs. The study adopted a conceptual review based on previous research. It x-rays the need to market LIS to increase usage, whether onsite or remote for sustainable development. There were some challenges such as ignora

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S, Soundarya. "Consumer Skepticism Towards Green Marketing: Strategies to Build Trust." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42151.

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This paper examines consumer skepticism about green marketing and ways to build trust among Generation Z consumers. As people become more concerned about the environment, businesses are using green marketing practices to attract eco-conscious consumers. However, skepticism towards green claims—often fueled by greenwashing—poses significant challenges. This study investigates how Generation Z perceives green marketing and the main factors that affect their purchasing behavior, such as environmental awareness, social influence, and brand trust. Transparency, authenticity, and clear communication

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Mhlanga, Gugulethu Zandisiwe, and Andrisha Beharry-Ramraj. "Leveraging Agenda 2063 for Sustainable Marketing: Innovation, Social Impact, and Economic Growth in Africa." E-Journal of Humanities Arts and Social Sciences 6, no. 5 (2025): 484. https://doi.org/10.38159/ehass.2025659.

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Sustainable marketing has become increasingly relevant in the development context of Africa. Agenda 2063 focuses on fostering inclusive economic growth, enhancing social welfare, and promoting environmental sustainability across the continent. Despite the promising opportunities outlined by Agenda 2063, businesses across Africa face significant challenges in developing sustainable marketing strategies that align with the economic, social, and environmental goals of the framework. There is a lack of widespread adoption of sustainable marketing across the continent. Therefore, this study aimed t

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Siregar, Salim. "Analisis Bibliometrik Pada Google Scholar Dengan Kata Kunci “Digital Marketing” Menggunakan Perangkat Lunak Vosviewer." Journal of Economic, Bussines and Accounting (COSTING) 6, no. 2 (2023): 2065–74. http://dx.doi.org/10.31539/costing.v6i2.5907.

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Trends in digital marketing research have often been carried out by many researchers. This has spawned a deep interest and discussion about digital marketing in recent years. Evidenced by the increasing number of companies that recognize the use of digital marketing in selling and promoting their products. Digital marketing is a series of strategies aimed at promoting brands on the internet. It differs from traditional marketing in that it involves the use of different online channels and methods that allow analysis of results in real time. This study uses a quantitative descriptive. Meanwhile

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Rahman, Md Matiur. "The Role of Customer Relationship Management (CRM) Systems in Enhancing Marketing Strategies." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50940.

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In the digital-first economy, organizations are increasingly relying on Customer Relationship Management (CRM) systems as a central pillar of their marketing strategy. These systems play a pivotal role in integrating customer data, improving segmentation, enhancing personalization, and enabling more effective campaign management. This research paper critically explores how CRM systems enhance marketing strategies by fostering deeper customer relationships, improving communication, and driving strategic decision-making. Drawing from extensive literature and conceptual analysis, the study conclu

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Nst, Asrindah, Budiman Purba, and Alya Fitria. "ANALYSIS OF MARKETING STRATEGIES TO IMPROVE STRENGTHENING THE COMPETITION FOR UMKM." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 4, no. 2 (2023): 84–87. http://dx.doi.org/10.46576/ijsseh.v4i2.3621.

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ABSTRACTMarketing strategy is a measurable approach aimed at making the company’s products known to the general public. Marketing strategy is one way to gain a sustainable competitive advantage either for the company that produces goods or services. Marketing strategies can be used as the basis for preparing the company’s planning. Seeing the problems in the company. So it needs a comprehensive plan that will be used as a guideline for segment companies in conducting their activities, another reason that shows the importance of marketing strategies is the increasingly tight competition of comp

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Mishra, Kapil. "The Application of Digital Marketing Strategies to Increase Organizational Profits." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49130.

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Abstract: This paper examines the application and impact of digital marketing strategies on increasing the profitability of organizations, with a specific focus on the Indian context. Drawing upon a master's thesis, this study analyzes the evolving digital landscape in India, the adoption of various digital marketing tools and techniques by businesses, and their subsequent effect on revenue generation and cost efficiency. The research incorporates case study insights from a prominent Indian consumer electronics brand, boAt, and findings from an applied research study on Indian Small and Medium

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Elwisam, Elwisam, and Rahayu Lestari. "PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 4, no. 2 (2019): 277–86. http://dx.doi.org/10.36226/jrmb.v4i2.265.

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This research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper. Keywords: marketing strategies, creative product innovations, market orienta

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Rahul, Dev Choudhury, Hinoca Assumi K., Ch Nath Sukanta, and Nath Debraj. "Innovative Marketing Strategies in Sports Management: Utilising Social Media and Beyond." International Journal of Innovative Science and Research Technology (IJISRT) 9, no. 2 (2024): 7. https://doi.org/10.5281/zenodo.10706207.

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This article investigates social media's transformative role in sports marketing, highlighting how it can draw fans and improve brand awareness. It explores outreach strategies such as influencer marketing, user-generated content, and gamification. All are designed to take fan connection as far down the line or upward mobility as possible. Leaning on the strengths of Virtual Reality/Augmented reality technology, interactive mobile applications, and other new media developments in sports organizations build experiences that fans can Intensely feel. It calls for ethical marketing and campaigns a

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Nayak, Priya. "Impact Of Visual Content In LinkedIn Marketing Strategies." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01718.

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In today's digital world, professional networking sites like LinkedIn require novel approaches to catch attention and encourage interaction. This research looks at the effect of visual content on LinkedIn's marketing strategy. The study investigates how using visuals like photos, infographics, and videos affects important metrics including user engagement, brand recognition, and lead generation. It investigates how visual content satisfies the platform's algorithm, potentially enhancing organic reach and exposure. Furthermore, the study looks at the psychological elements of visual content con

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Pathak, Sujal. "The Power of Personalized Marketing: How Tailored Strategies Influence Consumer Engagement." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50263.

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Abstract In the digital age, consumers expect tailored experiences that align with their interests and preferences. Personalized marketing—a strategy leveraging consumer data to deliver relevant content—has emerged as a crucial tool for enhancing engagement. This study investigates the impact of personalized marketing on consumer behavior through a mixed-method approach. Survey responses from 100 Indian consumers and insights from interviews with marketing professionals reveal that personalized strategies significantly increase consumer engagement, trust, and purchase intent. However, privacy

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Khadijah, Tiffany Siti, Irnad, and Satria Putra Utama. "STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM." Jurnal AGRISEP 15, no. 2 (2016): 213–22. http://dx.doi.org/10.31186/jagrisep.15.2.213-222.

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This study aims to determine the main criterion used in marketing strategies and the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor wit

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Fikriansyah, Fikriansyah, and Nevrettia Christantyawati. "Komunikasi Pemasaran terhadap Minat Beli Konsumen." JOPPAS: Journal of Public Policy and Administration Silampari 6, no. 1 (2024): 31–40. https://doi.org/10.31539/joppas.v6i1.11283.

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This study aims to prove that marketing communications conducted by PT. Pinang Mas Bersaudara can attract consumer purchasing interest. This study uses a quantitative approach with data collected through questionnaires from 25 consumers who have transacted with PT. Pinang Mas Bersaudara. The results of the study found that marketing communications have a significant influence on consumer purchasing interest. This finding provides a deep understanding of the importance of marketing communications strategies in shaping consumer purchasing interest. It includes guidance for PT—Pinang Mas Bersauda

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Nyagadza, Brighton. "Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview." Journal of Environmental Media 2, no. 1 (2021): 17–22. http://dx.doi.org/10.1386/jem_00037_1.

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A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green marketing and environmental sustainability in Africa, as well as revealed potential gaps for future research. This literature review was conducted using keywords such as green marketing, social responsibility and environmental sustainability guiding the systematic search process. It is recommended t

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Basith E, Abdul. "Consumer Perception and Satisfaction in Shopping Malls: A Study on Infrastructure, Design, and Marketing Strategies in Kozhikode." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42660.

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This article explores the factors influencing consumer perception and satisfaction in shopping malls in Kozhikode, focusing on infrastructure, design, and marketing strategies. The study aims to understand how these elements impact the shopping experience and consumer behavior. Using a mixed-methods approach, the research combines quantitative surveys and qualitative interviews to analyze consumer preferences and satisfaction levels. The findings reveal that mall infrastructure, design, and marketing strategies significantly influence consumer satisfaction, with recommendations provided for ma

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Aman, Yosanda Zata, Dyah Setyawati, Diah Widiawati, and Shallya Yudha Tama. "Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 9334–39. http://dx.doi.org/10.31539/costing.v7i4.10504.

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In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to identify effective digital marketing strategies in increasing brand awareness in the digital era. This research applies qualitative research methods. The data collection technique used is literature study. The data that has been collected is then analyzed through three stages, n

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KUMAR, SANU. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49844.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Anand, Aditya. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49658.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Jha, Hitesh Chandra. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49993.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Kumar, Abhijeet. "Role of Social Media Marketing in the Growth of Online Startups." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50158.

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Abstract: The burgeoning landscape of online startups thrives on the dynamic capabilities of social media marketing (SMM). This in-depth research delves into the transformative power of social media platforms, exploring how they propel the success of online ventures. Through a meticulous review of relevant literature and compelling case studies, the report sheds light on how strategic SMM empowers startups to achieve critical objectives. Key findings illuminate how effective social media use fosters brand awareness, cultivates a loyal customer base, and facilitates cost-effective market penetr

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Pangestu, Ilham Asta, and Rusdi Hidayat Nugroho. "Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs." El-Mujtama: Jurnal Pengabdian Masyarakat 4, no. 2 (2023): 863–70. http://dx.doi.org/10.47467/elmujtama.v4i2.4461.

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This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marketing encompasses various elements, such as social media, websites, search engines, and online advertising campaigns. This journal presents various digital marketing strategies that are crucial for MSMEs and can be implemented to increase brand awareness. The aim of this journal i

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HANBHOGAR, ABHISHEK C. S., and Shruthi Murthy. "Descriptive Analysis on Digital Marketing Strategies and its Impact with Special Reference Xiaomi Hubli." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 12 (2024): 1–9. https://doi.org/10.55041/ijsrem40172.

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This study explores Xiaomi's digital marketing strategies and their effectiveness in achieving the brand's objectives. Leveraging literature reviews, questionnaires, and statistical analysis, the research evaluates the company's approach to social media, influencer marketing, and ecommerce platforms. Findings reveal Xiaomi’s strategic alignment with customer-centric innovation and suggest improvements for maintaining competitive advantage. This research examines Xiaomi’s digital marketing strategies and their effectiveness in achieving the company’s objectives. Using a descriptive approach, th

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Rohit, M. ""Transforming Digital Marketing: Key Trends and Strategies for Effective B2B/B2C Campaigns"." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45777.

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Abstract The rapid evolution of digital marketing continues to reshape how businesses engage with their audiences, driven by innovations across social media, analytics, and omnichannel strategies. Social media platforms like Instagram, TikTok, and LinkedIn are evolving with unique trends that enable businesses to reach both B2B and B2C markets through dynamic, authentic, and community-driven content. Meanwhile, data-driven marketing highlights the importance of leveraging analytics to optimize campaigns, personalize experiences, and improve ROI, with tools like AI, real-time insights, and priv

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KUMAR SINGH, VISHWAJEET. "Leveraging Social Media for Crowdfunding: Strategies to Boost Engagement and Ensure Success." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem48150.

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ABSTRACT This research paper on Crowdfunding has revolutionized by allowing artists, business owners, and charitable causes to obtain funds directly from the general public, crowdfunding has completely transformed contemporary fundraising. Social media is now an essential tool for increasing the reach and efficacy of campaigns as digital platforms grow. With an emphasis on how strategies like narrative, influencer engagement, targeted advertising, and community building affect donor behaviors, this study examines the strategic role of social media in promoting crowdfunding success. Keywords: C

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Maulana, Muhammad Rafli, Ade Irawan, Adi Setiawan, and Agustina Agustina. "Digital Marketing Data Mapping using bibliometric Analysis." International Journal of Engineering, Science and Information Technology 5, no. 2 (2025): 356–67. https://doi.org/10.52088/ijesty.v5i2.849.

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This research examines the importance of digital data marketing as a response to technological advances and changes in the macro environment. The main focus of this research is the role of technologies, such as big data, artificial intelligence (AI), and predictive analytics, in driving successful marketing strategies, particularly for small and medium-sized enterprises (SMEs).To achieve this goal, the researcher used a qualitative research method with a historical approach, aiming to identify trends and developments in the relevant literature. In addition, bibliometric analysis was applied wi

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Ardani, Ni Nyoman, and L. K. Herindyah Kartika Yuni. "Strategi Pemasaran Konvensional Travel Agent dalam Mempertahankan Eksistensi di Era Digitalisasi (Studi Pada PT. Mutiara Cemerlang Utama Bali)." Journal of Tourism and Interdiciplinary Studies 4, no. 2 (2024): 61–71. https://doi.org/10.51713/jotis.2024.4238.

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This research aims to analyze conventional marketing strategies in maintaining existence in the digitalization era. Because almost all lines of life including the tourism industry such as hotels, tourist destinations, restaurants including travel agencies (travel agents) use digitalization strategies in running their business. PT Mutiara Cemerlang Utama Bali is one of the travel agents that still uses conventional marketing strategies, namely Word of Mouth (WOM) and Relationship Marketing Orientation (RMO). This research was conducted with a descriptive qualitative approach. Data collection te

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Febriani, Yossy Inka, and Siswahyudianto Siswahyudianto. "STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG." Journal of Management Small and Medium Enterprises (SMEs) 15, no. 3 (2022): 355–66. http://dx.doi.org/10.35508/jom.v15i3.7490.

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7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that h

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Ariyati, Izza Milenia, Ayu Fitria Ismawati, Adika Iftitah Rizqillah, Siti Sri Wulandari, and Susanti Susanti. "MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review." IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita 13, no. 1 (2024): 65–84. http://dx.doi.org/10.46367/iqtishaduna.v13i1.1817.

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This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save productio

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Kumar B, Dr Sajeev, and Binitha R. "Post-Pandemic Online Promotional Strategies of Public Sector Banks: A Case Study of Kerala’s Evolving Economy." International Journal of All Research Education and Scientific Methods 12, no. 10 (2024): 1734–42. http://dx.doi.org/10.56025/ijaresm.2024.1210241734.

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This case study investigates the Online Promotional Strategies employed by Public Sector Banks operating in Kerala, India. With the proliferation of digital technologies, banks have increasingly turned to digital marketing strategies to enhance customer engagement, expand market reach, and improve overall competitiveness. Through qualitative research methods, including interviews and surveys, this study explores the various digital marketing initiatives implemented by leading banks in Kerala. The findings shed light on the effectiveness of these strategies in driving customer acquisition, rete

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