Relevant bibliographies by topics / Keywords: rhetoric

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Keywords: rhetoric'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Keywords: rhetoric"

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Sujoko, Anang, Muhtar Haboddin, and La Ode Machdani Afala. "Anies Baswedan’s Rhetoric amid Political Polarization for COVID-19 Handling in Jakarta, Indonesia." Jurnal Komunikasi: Malaysian Journal of Communication 38, no. 3 (2022): 54–69. http://dx.doi.org/10.17576/jkmjc-2022-3803-04.

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Political leaders worldwide used a diverse model of communication during the COVID-19 pandemic. Rhetoric becomes an important aspect to comprehend the particular elite communication model. This article discusses Anies Baswedan’s political rhetoric in COVID-19 handling wherein some cases contradict central government policies. Given the increasing political polarisation in Jakarta, Baswedan has become one of the most controversial actors in the national political arena. We use a political rhetorical analysis approach to understand Baswedan’s political actions and rhetoric. Furthermore, we deter
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اسراطي. "بلاغة الخطاب الإقناعي في القرآن الكريم سورة " الأنبياء " أنموذجاً." International Jordanian Journal ARYAM, for humanities and social since A special issue of the Second International Periodic Conference on "Humanities, Social and Sports Sciences, 2021, A special issue of the Second International Periodic Conference on "Humanities, Social and Sports Sciences, 2021 (2021): 154–62. https://doi.org/10.5281/zenodo.4732889.

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<strong>&nbsp;&nbsp; Abstract</strong>: This research seeks to examine the eloquence of persuasive discourse in the Qur&#39;anic discourse in light of the era of new rhetoric, which became known among researchers for the eloquence of persuasive discourse or the eloquence of pilgrim discourse, or in the name of new or rhetorical rhetoric in contrast to poetic, as stated in Aristotle&#39;s division of eloquence.&nbsp;This new rhetoric is based mainly on the study and analysis of various patterns of discourse from a persuasive and deliberative pilgrim perspective, taking advantage of modern Weste
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Jouanno, Corinne. "Michael Psellos on Rhetoric." Studia Universitatis Babeș-Bolyai Theologia Orthodoxa 66, no. 1 (2021): 217–38. http://dx.doi.org/10.24193/subbto.2021.1.12.

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"The present paper is focused on Psellos’ letters, which contain a number of remarks on his role as a teacher of rhetoric and as a rhetor active at the imperial court, as well as many comments on his correspondents’ and his own style – including considerations on kinds and levels of style, Atticism and sophistry, and judgements on the great rhetorical models of the past. The examination of all these passages makes it possible to highlight the way Psellos constructs his own image as an expert in rhetoric, familiar with Hermogenean theories, but also heavily influenced by Dionysios of Halikarnas
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Wetherbee, Ben. "Literacy and Rhetoric as Complementary Keywords." Literacy in Composition Studies 5, no. 2 (2017): 103–12. http://dx.doi.org/10.21623/1.5.2.7.

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Miller, Carolyn R. "Tilsløring og afsløring af retorikken." Rhetorica Scandinavica, no. 47 (2008): 30–54. http://dx.doi.org/10.52610/adoz8175.

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Rhetoric has been characterized throughout its history as an art that must conceal itself to succeed. Two arenas where rhetoric has been most successfully concealed are those of science and technology. This essay explores the general conditions and justifications for the concealment of rhetoric, finding that four principles appear repeatedly in the ancient tradition: suspicion, spontaneity, sincerity, and mimesis. In response, rhetorical art has developed strategies to allay suspicion, create the impression of spontaneity and sincerity, and emphasize the direct mimetic power of language, strat
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Welch, Kathleen Ethel. "Keywords from classical rhetoric: The example ofphysis." Rhetoric Society Quarterly 17, no. 2 (1987): 193–204. http://dx.doi.org/10.1080/02773948709390779.

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Radev, Atanas. "Features Georgi Parvanov’s Presidential Rhetoric." Rhetoric and Communications, no. 51 (April 30, 2022): 120–31. http://dx.doi.org/10.55206/rvel5641.

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Abstract: The article is an attempt to analyse the features of Georgi Parvanov’s presidential rhetoric. The presidential institution is presented in the context of civil society in Bulgaria as well as in connection with its regulation by the Bulgarian Constitution. The assumption is that the presidential rhetoric has a role on national and international levels. The metho¬dology includes discourse analysis, genres analysis and relations between rhetoric and society, person and roles in accordance with juridical norms and institutional requirements. The hypothesis is that every single presidents
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Simeonov, Todor. "Neurorhetoric: Rhetoric Intersection with Neuroscience." Rhetoric and Communications, no. 61 (October 30, 2024): 57–67. http://dx.doi.org/10.55206/xutq5987.

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Abstract: Neurorhetoric examines the cognitive and neurological underpinnings of successful persuasive communication. This article seeks to examine the convergence of rhetoric and neuroscience by looking at the rhetorical framework established by Aristotle, which includes ethos, pathos, and logos. The assumption is that the integration of rhetoric with neuroscience has the potential to greatly enhance the practical relevance of rhetoric approaches in fields such as education, politics, marketing, healthcare, etc. The study employs methods of desk research and critical review of foundational an
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Singh, Shalini. "Heritage keywords: rhetoric and redescription in cultural heritage." Journal of Heritage Tourism 12, no. 2 (2016): 218–19. http://dx.doi.org/10.1080/1743873x.2016.1176418.

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ALHltary, Abdu Ali. "A Proposed Teaching Perspective for Developing Rhetorical Appreciation Skills of Quranic Texts Among University Students." University of Science and Technology Journal for Management and Social Sciences 1, no. 1 (2023): 89–113. http://dx.doi.org/10.59222/ustjmss.1.1.4.

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This study aimed to develop a proposed teaching perspective for teaching semantic issues for Arabic language students at the university to encourage them to appreciate Quranic texts. To achieve this, the descriptive method that is based on induction, analysis and interpretation, was adopted. The study population and sample consisted of a number of experts in curricula and teaching methods as well as specialists in Arabic linguistics. The proposal presented a list of rhetorical appreciation skills related to issues of semantics to appreciate Quranic texts in order to show aspects of the miracul
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Dissertations / Theses on the topic "Keywords: rhetoric"

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Algi, Sedef. "Hedges And Boosters In L1 And L2 Argumentative Paragraphs:implications For Teaching L2 Academic Writing." Master's thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614579/index.pdf.

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This study investigates the types, frequencies and functions of hedges and boosters employed in L1 and L2 argumentative paragraphs written by Turkish learners of English with pre-intermediate level of proficiency. It aims to uncover whether or not Turkish learners of English writing in L1 and L2 display any transfer in their employment of hedges and boosters. The extent to which the academic writing teaching materials result in any measurable change in the employment of hedges and boosters is also pursued. To this end, the data that is comprised of 104 (52 Turkish and 52 English) argumentative
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BIGI, SARAH FRANCESCA MARIA. "Le parole chiave nelle dinamiche testuali." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/165.

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La presente ricerca nasce con lo scopo di indagare la pertinenza del concetto di parola chiave in rapporto alla realizzazione delle dinamiche testuali. Questo concetto è presentato nella letteratura come uno strumento euristico, utilizzato per analizzare oggetti diversi, quali le culture, le società o i testi. Tuttavia emerge una certa discordanza nelle diverse caratterizzazioni delle parole chiave che impedisce di circoscrivere questa categoria di elementi linguistici e di definirne un metodo di individuazione. Dalla nostra indagine emerge che le funzioni delle parole chiave possono essere ri
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BIGI, SARAH FRANCESCA MARIA. "Le parole chiave nelle dinamiche testuali." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/165.

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La presente ricerca nasce con lo scopo di indagare la pertinenza del concetto di parola chiave in rapporto alla realizzazione delle dinamiche testuali. Questo concetto è presentato nella letteratura come uno strumento euristico, utilizzato per analizzare oggetti diversi, quali le culture, le società o i testi. Tuttavia emerge una certa discordanza nelle diverse caratterizzazioni delle parole chiave che impedisce di circoscrivere questa categoria di elementi linguistici e di definirne un metodo di individuazione. Dalla nostra indagine emerge che le funzioni delle parole chiave possono essere ri
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Gatta, Oriana. "Comic Convergence: Toward a Prismatic Rhetoric for Composition Studies." 2014. http://scholarworks.gsu.edu/english_diss/130.

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This dissertation examines the feminist intersections of composition studies, visual rhetoric, and comics studies in order to identify a rhetorically interdisciplinary approach to composition that moves beyond composition studies’ persistent separation of qualitative and quantitative research methodologies, rhetoric and ideology, and analysis and composition. Chapter one transgresses the qualitative/quantitative divide using keyword analysis and visualization of 2,573 dissertation and thesis abstracts published between 1979 – 2012 to engage in what composition studies scholar Derek Mueller ter
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Books on the topic "Keywords: rhetoric"

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Bishop, Wendy. Keywords in creative writing. Utah State University Press, 2006.

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Bishop, Wendy. Keywords in creative writing. Utah State University Press, 2005.

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1962-, Heilker Paul, and Vandenberg Peter, eds. Keywords in composition studies. Boynton/Cook Publishers, 1996.

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Allan, Stuart. Rethinking communication: Keywords in communication research. Hampton Press, 2010.

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Samuels, Kathryn Lafrenz, and Trinidad Rico. Heritage Keywords. University Press of Colorado, 2015.

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Samuels, Kathryn Lafrenz, and Trinidad Rico. Heritage Keywords. University Press of Colorado, 2015.

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Samuels, Kathryn Lafrenz, and Trinidad Rico. Heritage Keywords. University Press of Colorado, 2015.

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Rico, Trinidad. Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. Edited by Kathryn Lafrenz Samuels. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.

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Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015.

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Samuels, Kathryn Lafrenz, and Trinidad Rico. Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015.

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Book chapters on the topic "Keywords: rhetoric"

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Tumino, Stephen. "13. Covid." In Thinking Blue / Writing Red. Open Book Publishers, 2024. http://dx.doi.org/10.11647/obp.0324.13.

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Chapter Thirteen ("Covid"): The global Covid-19 pandemic is not a causeless "event," nor a return of repressed "nature," but the intensification of the underlying conflict between the global organization of labor and private ownership for profit. Millions are losing their jobs and health care as companies downsize or go bust from what was not only a foreseeable but foreseen global health problem because of an economy that puts profits before needs. Such a crisis would not have been allowed to occur in a centrally planned socialist society run by the workers, who are becoming all too aware of t
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Levisen, Carsten. "Chapter 2. Society in danger." In The Cultural Pragmatics of Danger. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/pbns.346.02lev.

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The word samfundssind, roughly “community spirit” came to be a keyword of the moment in the Danish discourses of the global coronavirus pandemic. In an era of acute dangers to humanity, entire linguacultures underwent massive pragmatic and semantic change, and in this chapter, multiple facets of samfundssind will be analysed, including its metapragmatic and rhetorical profile, its tonality and keying, its cultural construction grammar, and the reactive societal and axiological semantics that came to be associated with the word. The paper exemplifies the cultural pragmatics of danger from the p
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Charteris-Black, Jonathan. "Comparative Keyword Analysis and Leadership Communication: Tony Blair — A Study of Rhetorical Style." In Comparative Political Leadership. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137264916_7.

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Porter, James E. "Rhetoric." In Keywords in Technical and Professional Communication. The WAC Clearinghouse; University Press of Colorado, 2023. http://dx.doi.org/10.37514/tpc-b.2023.1923.2.29.

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Underhill, James W., and Mariarosaria Gianninoto. "The People." In Migrating Meanings. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9780748696949.003.0002.

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This long chapter is divided into the keywords used in European languages to refer to ‘the people’, and the various keywords that the Chinese language has used throughout its history. In Chinese, the keyword 人民‎ rénmín is at times regarded as the most important element in the nation. And the authors show how the people were celebrated in Mao’s China. Even though ‘citizen’ [gōngmín 公民‎) has made a comeback in recent years, according to the authors’ findings, the Chinese keyword 人民‎ rénmín remains a central concept, despite ironic uses in contemporary Chinese literature and the press. In Europea
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Baird, Melissa F. "Natural Heritage: Heritage Ecologies and the Rhetoric of Nature." In Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.c013.

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Lafrenz Samuels, Kathryn. "Introduction: Heritage as Persuasion." In Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.c001.

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Karlström, Anna. "Authenticity: Rhetorics of Preservation and the Experience of the Original." In Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.c002.

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Van der Auwera, Sigrid. "Civil Society: Civil Society in the Field of Cultural Property Protection during Armed Conflict." In Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.c003.

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McGill, Alicia Ebbitt. "Cultural Diversity: Cultivating Proud and Productive Citizens in Belizean Education." In Heritage Keywords: Rhetoric and Redescription in Cultural Heritage. University Press of Colorado, 2015. http://dx.doi.org/10.5876/9781607323846.c004.

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Conference papers on the topic "Keywords: rhetoric"

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Sandatharaka, S., K. Neranjani, N. Gayashan, et al. "‘Rhetoric’ and ‘Reality’ of Artificial Intelligence in Apparel Sector in Sri Lanka: Comparative Case Study." In Proceedings of the 3rd International Conference on Sustainable & Digital Business. SLIIT Business School, 2024. https://doi.org/10.54389/uusg7871.

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Artificial Intelligence (AI) has emerged as a transformational force in today's rapidly changing business environment. The apparel sector in Sri Lanka increasingly embracing AI technologies for the forthcoming adoption of AI technologies within the industry. Referring to evidence from companies that have evolved in Sri Lanka's apparel sector, this study examines the gap between AI’s rhetorical promises and its practical (reality) application. It focuses on workplace perceptions of AI, bridging the gap between theoretical AI concepts and their implementation, the dynamics of integrating AI into
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Marasinghe, M. M. S. N., and E. H. D. S. B. Ehelapitiya. "Women’s Resistance to Subjectification in The Guide by Narayan (1958) and “Sunset Coast” by Sakkarawarthi (2022)." In SLIIT INTERNATIONAL CONFERENCE ON ADVANCEMENTS IN SCIENCES AND HUMANITIES. Faculty of Humanities & Sciences, SLIIT, 2024. https://doi.org/10.54389/fyfw1599.

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The bind between women and the nation they belong to has historically revealed a dynamic and contentious nexus. Bound within a dialectical relationship, women are deemed the nation embodied and subjected to its attendant sufferings, whilst simultaneously being burdened with the task of reproducing the nationalist rhetoric that they themselves have no hand in penning. In such a context, this study undertakes a discussion on the configuration of female subjectivity through The Guide by R.K. Narayan and “Sunset Coast ‘’ by Sakkarawarthi, situated in postcolonial India and Tamil separatist war era
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Camara, S., and W. D. Olanipekun. "The Rhetoric of Microfinance Bank Services and Performance of Small and Medium Scale Enterprises in the Gambia." In 28th iSTEAMS Multidisciplinary Research Conference AIUWA The Gambia. Society for Multidisciplinary and Advanced Research Techniques - Creative Research Publishers, 2021. http://dx.doi.org/10.22624/aims/isteams-2021/v28n3p2.

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Small and Medium Scale Enterprises (SMEs) in developing countries especially in the Gambia are confronted with several drawbacks and challenges, principal which is lack of access to capital. They have not been able to perform the expected vital role in bringing about economic growth and development. The main aim of most small scale enterprise is to be self reliant but the smallness of capital is making this dream unachievable. The main objective of this study is to examine the impact of microfinance banks provision of finance on SMEs performance. The study made used of primary source of data c
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Galitsky, Boris, Dmitry Ilvovsky, and Elizaveta Goncharova. "Multimodal Discourse Trees in Forensic Linguistics." In INTERNATIONAL CONFERENCE on Computational Linguistics and Intellectual Technologies. RSUH, 2023. http://dx.doi.org/10.28995/2075-7182-2023-22-79-87.

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We extend the concept of a discourse tree (DT) in the discourse representation of text towards data of various forms and natures. The communicative DT to include speech act theory, extended DT to ascend to the level of multiple documents, entity DT to track how discourse covers various entities were defined previously in computational linguistics, we now proceed to the next level of abstraction and formalize discourse of not only text and textual documents but also various kinds of accompanying data. We call such discourse representation Multimodal Discourse Trees (MMDTs). The rational for tha
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Ojebuyi, B. R., M. I. Lasisi, and U. O. Ajetunmobi. "Between Coronavirus and COVID-19: Influence of Nigerian Newspapers’ Headline Construction on Audience Information-Seeking Behaviour." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctc.2021/ctc21.002.

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Since the onset of the new coronavirus, the mass media, across the globe, have continued to draw special attention to the disease by adopting different pragmatic and rhetoric strategies. In Nigeria for instance, the news media have continued to draw people’s attention to the virus by using COVID-19 and coronavirus as synonymous lexical entities in the headlines of their news stories. These lexical choices are believed to have some influence on how the audience understand and seek information about the virus. However, existing studies in media and health communication have not copiously explore
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Pakseresht, Sahar, and Manel Guardia Bassols. "From the so-called Islamic City to the Contemporary Urban Morphology: the Historic Core of Kermanshah City in Iran as a Case Study." In 24th ISUF 2017 - City and Territory in the Globalization Age. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5210.

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Sahar Pakseresht¹, Manel Guàrdia Bassols¹ ¹ Department of Theory and History of Architecture. Polytechnic University of Catalonia (UPC). Av. Diagonal, 64908028 Barcelona, Tel:93-4017874&#x0D; E-mail: sahar.pakseresht@estudiant.upc.edu, manel.guardia@upc.edu Keywords: Iranian city, Kermanshah, urban morphology, Islamic city, urban transformation, Modernisation Conference topics and scale: City transformations, urban form and social use of space Pre-1920 cities in Iran are characterized by a number of features considered to be typical of the so-called “Islamic city”. A set of features are shared
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Reports on the topic "Keywords: rhetoric"

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Lewis, Morgan. Understanding Climate Skepticism: A Rhetorical Analysis of Climate Communication by PiS, AfD, and SD. European Center for Populism Studies (ECPS), 2025. https://doi.org/10.55271/pp0047.

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Two major global challenges of recent decades are climate change and populism. While there is a strong scientific consensus on anthropogenic climate change, social science research highlights how climate change and policy reforms have provoked significant backlash within populist discourse. Despite the clear intersection of these phenomena and the threats they pose to modern democracy, limited literature explores this relationship. This article examines the mechanisms by which right-wing populist (RWP) parties promote climate skepticism or hostility to climate policies. Focusing on the Law and
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Erdoğan, Emre. A foreign policy litmus test: How the war in Ukraine has fuelled populist rhetoric in Erdoğan’s Turkey. European Center for Populism Studies (ECPS), 2023. http://dx.doi.org/10.55271/rp0033.

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The war in Ukraine is a defining historical moment that demonstrates the limitations of contemporary politics. Even the most pessimistic scholars did not conceive of a direct military conflict in the heart of the Eurasian landmass. Moreover, this conflict has exposed the limitations of populism in foreign policy. Despite rare instances of rhetorical cooperation with Russia, the populist politicians of Europe remained committed to Atlanticist foreign policies. Turkey, a textbook example of populist governance, offers a superb illustration of how the international zeitgeist constrains populist p
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Soare, Sorina. Charting Populist Pathways: Romanian Populism’s Journey to the European Parliament. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0081.

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This report examines the landscape of the far right in Romania within the context of the 2024 European Parliament elections. Two Romanian far-right parties secured seats in the European Parliament: the Alliance for the Union of Romanians (AUR) and SOS Romania (SOS), receiving 14.9% and 5% of the valid votes, respectively. Both parties emphasize the defence of Romanian sovereignty and promote nativist and authoritarian rhetoric. However, over the past year, the AUR has increasingly incorporated neoconservative elements into its platform. Consequently, the 2024 campaign has revealed notable diff
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Auers, Daunis. Populism and the 2024 European Parliament Election in Latvia. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0076.

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Populism has been a feature of Latvia’s political landscape since the 1990s. New insurgent parties have utilized increasingly anti-establishment rhetoric, often through intensive and innovative use of social media, to win seats in the Latvian parliament and even join government coalitions. However, European Parliament elections in Latvia have been comparatively free of populism. There are two main reasons for this. First, and most importantly, there is a broad pro-European consensus in Latvia. Membership in the European Union and NATO is central to all three Baltic nations’ security strategy i
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Havlík, Vlastimil, and Alena Kluknavská. The Race of Populists: The 2024 EP Elections in the Czech Republic. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0066.

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The chapter analyses the performance of populist political parties in the 2024 EP election in the Czech Republic. The election ended with a significant increase in support for several populist parties: Action of Dissatisfied Citizens, Freedom and Direct Democracy and the Oath and Motorists. All populist parties used radical-right rhetoric before the election, expressing different levels of criticism of the European Union, strong anti-immigration attitudes and negative attitudes toward the Green Deal. The preliminary data show that the electoral support for the populists was based on a higher l
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Miklin, Eric. The Populist Radical-right Freedom Party in the Austrian 2024 EU elections. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0061.

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The only competitive populist party running in the 2024 EU elections in Austria, the radical-right Freedom Party of Austria (FPÖ) relied on well-proven recipes that have made it one of the most successful populist parties in (Western) Europe for the last 30 years. It called for cutting down the EU’s competences to half the size of its institutions and budget and harshly criticized its policies concerning migration, the war in Ukraine, the climate crisis and the COVID-19 pandemic. This criticism was combined with a highly alarmist rhetoric that portrayed political opponents as either corrupt, f
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van Haute, Emilie. Populist Radical Parties in Belgium and the 2024 European Elections. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0062.

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In 2024 elections in Belgium were concurrently held for the European, federal and regional levels. For that reason, the European elections were clearly second-order elections. As the main opposition parties at the federal level, populist radical parties of the right (Vlaams Belang, VB) and the left (the Workers’ Party of Belgium, PTB–PVDA) approached the 2024 elections in a strong position. They were portrayed as clear favourites in the polls and the media. From 2019 to 2024 they managed to set the agenda on their issues: migration and law and order for the VB, socioeconomic issues and civil l
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Wathtuwa-Durayalage, Sudeshika. Impact of Civilizational Populism on Intergroup Emotions, Social Cohesion, and Civility in the UK. European Center for Populism Studies (ECPS), 2025. https://doi.org/10.55271/jps000115.

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This study investigates the impact of civilizational populism on intergroup emotions, social cohesion, and civility in the United Kingdom using quantitative analysis of British Social Attitudes Survey (BSA) 2021 data. The findings reveal significant correlations between exposure to populist rhetoric and heightened negative emotions, such as fear and anger, toward ethnoreligious and political minorities (r = 0.56). While political affiliation demonstrates a weaker direct influence (r = 0.14), perceptions of migration as culturally and economically beneficial are strongly associated with higher
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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos
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