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Dissertations / Theses on the topic 'Komunikace on-line'
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Ostrovská, Nina. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442880.
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Šléglová, Miroslava. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442921.
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The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.
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Skácelová, Pavlína. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443104.
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The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Měchurová, Lada. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443106.
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The diploma thesis focuses on the on-line marketing communication of the Pedro brand belonging to the portfolio of The Candy Plus Sweet Factory, s. r. o. The theoretical chapter contains definitions of important terms which provide the basis for further chapters. In the analytical part, there are performed analyses of the marketing mix and communication mix are performed, as well as analyses of the microenvironment and macroenvironment within the Slovak Republic. It also includes marketing research, which consists of a qualitative and quantitative part. The last chapter of this thesis deals with online marketing communication, through which the brand would expand its own e shop to the Slovak B2C market.
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Mirošová, Leona. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414478.
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The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.
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Rumlerová, Jana. "Analýza spokojenosti zákazníků on-line komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1128.
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Tato diplomová práce je zaměřena na analýzu spokojenosti zákazníků kamenných poboček jedné z předních internetových cestovních agentur. Teoretická část je věnována problematice odvětví cestovního ruchu, internetu a charakteristice jeho uživatelů. Důležitou součást tvoří podrobný popis marketingového výzkumu. Hlavní náplní je dotazníkové šetření spokojenosti klientů, na základě jehož výsledků jsou stanovena doporučení pro možné budoucí zaměření firmy.
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Nakládal, Michal. "Monitoring a efektivnost reklamních výdajů do on-line komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1326.
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Práca sa zameriava na problematiku on-line reklamy, jej efektívnosti z hľadiska jednotlivých druhov a sledovanie aktuálnych trendov v reklamných výdajoch do tohto segmentu. V prvej časti rozdeľujem používané druhy internetovej reklamy podľa medzinárodného delenia IAB a píšem aj o platobných modeloch a reklamných systémoch špecifických pre internet. Druhá časť porovnáva internet s masmédiami podľa kľúčových vlastností pre využitie v reklame. Práca opisuje efektivitu druhov internetovej reklamy. Tretia časť diplomovej práce detailne opisuje projekt spoločnosti Primetime s názvom Monitoring internetovej reklamy.
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Gajdoš, Martin. "Using online technology for hotel presentation." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17367.
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The thesis is devoted to describing the current on-line marketing opportunities and their application for the newly emerging hotel. The goal was to describe current technologies and suggest how to use them in hotels Moods.
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Doláková, Gabriela. "On-line komunikace v marketingu cestovního ruchu ČR ve vztahu k zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75860.
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This thesis analyzes the level of utilization of on-line communication mix in marketing of Czech Republic as a tourist destination at foreign markets executed by CzechTourism, particularly concerning the current project Confirmation of the status and competitive advantage of Czech Republic at the European tourism market. Resources for the main analysis are a detailed study of on-line communication mix in general terms as well as in tourism both globally and in the Czech Republic. The analysis revealed major deficiences in the approach towards the communication implementation, mainly in social media communication, and also deficiencies in web design which toghether caused the project to fail. Finall conclusion contains improvement suggestions and recommendations of some foreign best practice examples.
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Kubaštová, Michaela. "Zhodnocení marketingové komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260167.
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The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.
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Németh, Petr. "Návrh on-line marketingové strategie internetového projektu e2shop.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113205.
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The main objective of this thesis is to propose an on-line marketing strategy of start-up project e2shop.cz. The thesis itself consist of three parts. The first part presents theoretical framework of commercial communication with focus on on-line communication. The second part describes the basic principles of e2shop.cz project and its functionality. The last parts consists of the strategy itself that is based on thorough analysis of external factors, market and competition using PESTEL, SWOT and TOWS schemes. The strategy contains of target group, objectives and tools definistion. Implementation plan and budget are included as well.
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Sysalová, Hana. "Marketingová komunikace elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223904.
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This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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Hodboď, Radek. "Analýza on-line komunikačního mixu společnosti Danone a návrh na jeho zefektivnění." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136225.
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Diploma thesis studies the topic of on-line communication as a part of communication mix and marketing mix. It's closely connected with rapid technological development. It's therefore necessary to monitor trends, which are also part of the thesis. Based on the theoretical backgound, analysis of Czech internet and advertising environment and research of Czech firm's approach to on-line communication, author deals with the importance of on-line forms in comparison to other parts of communication mix. The outputs of the above are applied in the analysis of FMCG producer's on-line communication mix and competitive activities also. These findings are further formulated in recommendations for more effective on-line communication of analysed company and also serves to determine the new strategy.
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Jankovič, Zdeněk. "On-line marketing - princip aukce mění svět reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16985.
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Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to use the internet for propagation.
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Rybová, Eva. "Využití on-line v komerčních komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10112.
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This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.
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Konvička, Josef. "Internetová komunikace a propagace horských středisek v Krkonoších." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264256.
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The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
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Lifková, Hana. "MARKETING ZAMĚŘENÝ NA PACIENTY S FENYLKETONURIÍ (PKU)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198276.
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The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the potential competitive advantages of the Nutricia company, which can help to maintain its position as market leader in the future. Attention is mostly paid to project such Home Deliveery and on-line communication.
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Marečková, Barbora. "CSR aktivity vybranej značky." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262159.
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The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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Valentová, Markéta. "Právní otázky on-line reklamy zaměřené na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193692.
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This diploma thesis deals with the legal issues of online advertising directed towards children. At first, it focuses on the current situation of on-line advertising and describes its forms. Subsequently addressing the influence of advertisements on children. The substantial part of the thesis is the analysis of the advertising regulation in the Czech Republic and abroad. It analyses both legislation and self-regulatory measures. This thesis applies that regulation on the internet and determines whether it is sufficient. The necessity of dealing with this topic, is supported by the results of the research on relationship between children and the internet.
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Juríčková, Kristína. "Problematika propagácie hotelov a analýza konkrétneho hotela." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261785.
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Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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Voneš, Jakub. "Systém pro on-line záznam jízd autoškoly." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2017. http://www.nusl.cz/ntk/nusl-363874.
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The subject of this thesis is the design and implementation of a client-server applications for collecting GPS data using a smartphone with Android OS. The system is used for real-time monitoring and recording vehicle’s movement on a server, where the data are adapted to the real road. This thesis is a continuation of the project DoAutoškoly.cz . The theoretical part of the thesis deals with GPS, real-time communication problems and the Android platform, including its application interface for GPS. In the next part of the thesis, this knowledge is used to design the whole system. The thesis continues with the implementation of a mobile application, the web module and the corresponding server application. The chapters continue to deal with real-time tracking and route editing. The last part is focused on testing and evaluation of the results.
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Černá, Veronika. "Analýza účinnosti on-line komunikácie DOX." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165632.
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The diploma thesis deals with the assessment of the effectiveness of on-line communication with the application for DOX Centre for Contemporary Art in Prague. It focuses on clarifying the theoretical framework of principles of social networks, mapping new trends and approaches in on-line communication and marketing. Part of the work is given to the identification of the percentage of the visitors of DOX who only search for information about exhibitions and other related program via the Internet. The emphasis is on research of the share of real customer of DOX to fan base on the Facebook social network. To make on-line communication more effective the priorities are set for various on-line channels with the tool for monitoring of mentions on the internet related to DOX. According to the fact that Facebook is an important interactive channel for DOX, there is created detailed analysis of the publications of contributions and the resulting recommendations for implementation. In conclusion, DOX expresses the contribution of the diploma thesis.
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Králíková, Zuzana. "Komunikační strategie CuteShop s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-16772.
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This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company make the communication strategy better to attract more costumers.
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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.
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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The practical part deals with the marketing and creative concept and the communication strategy of the campaign O2 Extra výhody of Telefónica Czech Republic. The effectiveness of the campaign is evaluated on the basis of the primary research using the questionnaire and also on the basis of the secondary data available from Telefónica CR.
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Čechová, Kateřina. "Krizová intervence prostřednictvím elektronické komunikace (on-line chat, on-line videochat)." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-294234.
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This diploma disertation deals with the topic of on-line crisis intervention (KI further on in the text) in the Czech Republic (CR), specifically the service functioning of the online chat and videochat. This topic has not been paid attention to so far. The topic concerned is a rather new service area which provides service to the clients in a difficult situation on the internet and which has been working for past few years in a few KI centres (workplaces). No professional has tried to search it systematically or describe it in more detail yet. Considering the fact the internet is a widely used medium in our population nowadays, a high future potential of these services can be expected in the field of psychosociology. Therefore this diploma disertation aims to give a detailed description of the on-line chat and videochat functioning and necessary connections at KI centres (workplaces) in order to create a quidebook to the basics of these services for specialists and amateurs who are interested in this topic. Secondly, this diploma disertation is written to inform about the process of implementing the on-line chat into KI centres (workplaces) at three contemporary providers in CR, and to make the readers understand what the whole process is about. At the same time, this is to compile all the data for a...
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STUHLOVÁ, Barbora. "Tinder a další seznamovací aplikace aneb proč dnes hledáme partnera on-line." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-317967.
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This thesis deals with the problematics of usage of dating applications between young people of the Czech republic and their views on partnerships. The introduction is dedicated to theoretical findings and basic terminology related with on-line dating. The first half of the theoretical part introduces the reader to different views on partnerships and their core pillars based on psychological theories. In connection with these attributes, the second part of the thesis concentrates on theories dealing with transformations in present relationships. Separate chapter is devoted to millennials - known as generation Y. Second part of the theoretical part brings the reader closer to understanding how meeting and getting acquainted with someone works in the cyber world. It analyses its evolution and existing research on the topic. At the same time it deals with communication and self-presentation of users on dating applications and dating websites. Last but not least the reader is acquainted with on-line dating applications Tinder and Grindr, whose users were my respondents. The practical part is dedicated to the research itself, whose main task was to determine the role the dating applications play in establishing relationships in a young persons life. User activity of respondents as well as their experience and attitude towards dating application was revealed using a semi-structured interview. At the same time the research shows the views and opinions of the respondents on partnership itself.
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Štěpánková, Dana. "Virtuální týmy a jejich kooperace v kontextu pracovní činnosti." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-323570.
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This diploma thesis is outlining the topic of virtual teams in the work context dealing with cooperation in virtual teams. In this frame it focuses mainly on communication, trust, motivation and performance. The theoretical part is devoted to the differences between the working group and a team, group cooperation in the work environment and multicultural cooperation specifics. It defines the social psychological work aspects in the context of virtuality and draws nearer up-to date findings of the vitual teamwork area. The leadership and coordination of virtual teams and the role of a leader are also touched. The empirical part of the thesis introduces a research of mapping the topic of cooperation within virtual teams using the methodological triangulation. The issue of virtual teams is seen in the organizational context from virtual team leaders' point of view. A point of view of other team members is also noticed. In the mapping study are investigated the most frequently occuring themes of communication, trust, motivation and performance or virtual teams leadership, respectively. This study also indicates the possible advantages offered by this way of work organization and similarly, it presents possible risks, which may be encountered when working with geographically distributed teams. Keywords...
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BENDOVÁ, Kristýna. "Public relations ve vybraném podniku." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-317526.
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The main goal of this diploma thesis was to propose changes of PR communication in a chosen company. These recommendations were created based on the analysis of the current trends in public relations and analysis of the current situation in marketing communications and PR in a chosen company, ENERGON Brewery. They mainly concerned cooperation with life-style bloggers and other opinion-influencers, collaboration with the food-specialized magazines. Recommendations will also be applied to improve on-line reputation of the company and its on-line communication. An important part of the proposals was also the calculation of their financial cost.
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Široká, Zuzana. "Anonymita jako specifikum chatové krizové intervence." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-324836.
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The main topic of this thesis is crisis intervention that is focused on the topic crisis intervention. As a specific feature that is associated with this phenomenon is anonymity. Anonymity includes both theoretical part and a practical part. For this thesis are used domestic resources and foreign resources. Rich source of information are students' thesis that frequently deal with this topic. The practical part consists of a qualitative research focused on a semi-structured questionnaire with workers on a child helpline - Linka bezpečí. The aim of this thesis is to investigate how anonymity affects the communication with the client from the perspective of consultants of Linka bezpečí.
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Chejn, Tomáš. "Online kampaň českých politických aktérů k volbám do Evropského parlamentu 2019." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-404688.
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In the thesis we are going to focus on the topic of on-line political communication of 8 czech ballot leaders on the social network service Facebook during the 2019 European Parliament election campaign. On-line campaign is essential tool to gain the favor of the electorate in the 4th age of political communication. In long term perspective the European Parliament elections are suffering from the low interest of the electorate and from the trend of decreasing tournout in both pan-European and Czech political arenas. Our research is based on the theoretical concepts about main functions of on-line campaign in the 4th age of political communication. The mobilization of the electorate towards political participation is one of those functions. Next we base our research on the second order elections theory of Karlheinz Reif and Hermann Schmitt. The European Parliament elections are characterised by predominance of topics important to the local political system and by substituting as a referendum about the government of a member country. Last but not least, we base our research on the theory of Paul Taggart and Alexander Szczerbiak, who say that today, euroscepticism is an attractive mainstream topic, which can be found throughout the whole political spectrum. The goal of our research is to prove and...