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Dissertations / Theses on the topic 'Konkurenčná výhoda'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

Simeunovičová, Daniela. "Rozvoj konkurenceschopnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224589.

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Thismaster'sthesisdealswithprivatekindergarten competitivenessenhancement. Thetheoretical part ofthemaster'sthesissumsupknowledgefocused on competitiveness, whichisfurtherapplied in thepractical part ofthethesis. Themainresultofthethesisistheproposalofcompetitivenessenhancement, whichisbased on thecomplexanalysisoftheenvironment in whichthekindergartenis.

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2

Gregora, Jakub. "Konkurenční výhoda podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260676.

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This diploma thesis was based on the main theme of Competitive advantage. The theoretical part of this thesis is concerned with concepts of competition, competitiveness and competitive advantage. Next part is based on analysis of outside surroundings where are specified the main methods of analysing company surroundings. The names of the methods are PEST analysis, SWOT analysis and Porter five forces. In the last part of theoretical thesis are explained types of innovation and innovation process. The conceptual part of the diploma thesis is related to company Snag s.r.o. and its evolution in two periods. The aim of these analysis where to name the main elements with the biggest impact. In the end of the first period was made a decision about new company strategy. According to the new company strategy there was effected innovation process that created new product for selling. This innovation has had crucial market to the competitive position of the company. The implementation of the new strategy has started new periond of growing the company.

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3

Marešová, Anežka. "Konkurenční výhoda podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262999.

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The thesis deals with the competitiv eadvantage of the company PROGRAMM s.r.o. The theoretical part containsthe basic terms such as competitive advantage, competitiveness, strategy and more. Furthermore, itcontainscompetitor analysis, situation alanalysis, analysis of internal and external environment, marketing mix and SWOT analysis. The practical part contains the situation alanalysis of the company PROGRAMM s.r.o. including analysis of the internal environment, marketing mix of the company and the analysis of external environment. Furthermore, the marketing research and analysis of the biggest competitor, the company KVADOS, a.s. has been done. Theresults are summed up with a SWOT analysis and the competitive advantages of the company PROGRAMM s.r.o. are defined. The weaknesses of the company are defined and possiblesolutions are suggestedprimarilyfocused on marketing in order to gainanotheradvantages and benefit from them.

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4

Kiss, Miroslav. "Strategie konkurenčních střetů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223813.

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Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.

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5

Smrčková, Michaela. "Konkurenční výhody nadnárodních společností." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7510.

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Tato práce odpovídá na otázky, proč vznikly nadnárodní společnosti a proč se jim tak daří. Základní teorie vzniku a chování nadnárodních společností v souvislosti se změnami globálního ekonomického prostředí vysvětlují motivy investic v zahraničí. Konkurenční výhody nadnárodních společností oproti národním podnikům spočívají v jejich know-how, možnosti podnikat ve více zemích a v jejich ekonomické síle. Tato práce dále uvádí, jaké jsou možnosti regulace činnosti nadnárodních společností tak, aby byly minimalizovány negativní aspekty a zdůrazněny pozitivní aspekty jejich působení.

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6

Klepetková, Eva. "Vzdělanost a školení pracovníků jako konkurenční výhoda." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162692.

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This Master's Thesis deals with the education and development of employees in the company NATE --nápojová technika a.s., which is a modern and flexible company active in the engineering industry. The aim is to analyze the existing system of education in this organization and the results of a questionnaire survey conducted to design and recommend measures to improve the current situation. The theoretical part looks into identifying the basic concepts related to staff training, particularly describing the systematic training and to a lesser extent, the financial cost of education in society. The practical part contains the characteristics of the company, description of the education system and a summary of the views of employees resulting from own research and suggestions for possible solutions.

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7

Nováková, Natália. "ICT ve strategickém řízení podniků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417715.

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The subject of the diploma thesis is proposing the use of ICT in the implementation of a business strategy in the company M&P optik s.r.o.. The thesis examines key internal and external factors related to the implementation of the business strategy of the company, evaluates them, and proposes the specific implementation of ICT to achieve strategic objectives.

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8

Pavlas, Vladimír. "Studie logistických služeb pro konkurenční výhodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221577.

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9

Sabaková, Nikola. "Návrh strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377433.

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The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.

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10

Landová, Jana. "Analýza konkurenční výhody SBU (v organizační struktuře VŠE)." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72052.

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The goal of this thesis is to define the competitive advantages of a strategic business unit (SBU) that is within the organization structure of the University of Economics, Prague (VŠE). The Central and East European Studies Program (CESP) operates as an SBU within VŠE. This is a one-semester paid program that is part of the of foreign language programs at the university. The program's advantages were defined on the basis of a survey of CESP's competition on the market for free movers in the Czech Republic, a SWOT analysis, and the evaluation of a survey of CESP's students. In the future, CESP should be promoted with a focus on these advantages and the program should be further developed accordingly so as to attract new students to VŠE.

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11

Tůmová, Miluše. "Spokojenost zákazníků jako faktor dlouhodobě udržitelné konkurenční výhody." Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124625.

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Doctoral thesis, which deals with customer satisfaction and customer loyalty in relation to a competitive advantage. Methodology used for purposes of doctoral thesis. The process of consumer satisfaction and consumer loyalty research. References to foreign literature. A formulation of objectives and hypotheses. Specifics of customer satisfaction in the field of services with a high proportion of personal folders.

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12

Marková, Lenka. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-374724.

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The diploma thesis is focused on creation of competitive strategy of medium size firm. It analyzes current status of a company, which is specialized in the manufacture and sale of electric motors. The thesis investigates impal of external eviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.

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13

Hadačová, Michaela. "Konkurenční analýza mlékárenského trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11907.

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The aim of this work was to provide a coherent view of the competition, which operates in the dairy market. I focused on the three largest competitors on this market. With each analysis, I find their competitive advantage, see what the competition is doing better and I propose possible improvements for MADETA as to strengthen its market position.

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14

Tichá, Tereza. "Cestovní ruch a kultura, hlavní konkurenční výhody České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-72420.

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Práce zdůrazňuje vzájemný vztah cestovního ruchu a kultury, jejich význam pro společnost a ekonomiku ČR. Na základě srovnání s dalšími zeměmi EU vyplývá, že Česká republika má významný potenciál, aby stavěla svou konkurenční výhodu na kultuře a cestovním ruchu. Práce vysvětluje metodiku kvantifikace ekonomických přínosů obou odvětví, včetně multiplikačních efektů. Zvyšování konkurenceschopnosti ČR jako turistické destinace zajišťuje státní agentura CzechTourism, v oblasti kultury však neexistuje systematická koncepce propagace v zahraničí. Kromě větší finanční podpory obou sektorů by měla vláda klást důraz na spolupráci Ministerstva kultury a Ministerstva pro místní rozvoj ČR, ale i dalších institucí na všech úrovních veřejné správy.

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15

Vojta, Josef. "KONKURENČNÍ VÝHODA ZALOŽENÁ NA ŘÍZENÍ PRACOVNÍHO KAPITÁLU FIRMY V OBDOBÍ EKONOMICKÉ RECESE." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-163058.

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The reasons, why doctoral thesis named ?Competitive advantage based on working capital management during the economical recession period? has been compiled, are indentified as follows: ? Due to existing economical recession there is a deficiency of free foreign capital on the market and the price of capital is rapidly growing. ? There are some companies on the market, which are able to maintain the turnover dynamics and their business results (their ROI ratios) are significantly better than a market average. The two objectives of research have been stipulated: ? To prove whether there is a relation between the value of company?s working capital divided by the total turnover in the current period and the change of company?s turnover in the following period. The change of market value average shall be taken into account. ? To prove whether there is a relation between the company?s most liquid assets (receivables and short-term financial assets) divided by the value of total assets in the current period and company?s ROI ratio in the following period. These objectives have been achieved through extensive theoretical research at first, secondly through evaluation of empirical resources from a survey done based on data from 44 German companies connected with building industry between the years 2004 and 2007 and finally, the analysis and synthesis of these resources. The doctoral thesis clarifies the essential targets of working capital management, methods of company?s working capital optimization and reasons, why effective value of working capital could be seen as a source of company?s competitive advantage during economical recession period. The conclusions have pointed out that there is obvious delay of working capital optimization positive effects onto the company?s turnover dynamics and ROI ratios.

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16

Vyskočilová, Monika. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223191.

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The diploma thesis is focused on creating a competitive strategy that is active in sales of jewelry and watches. The thesis analyzes the current situation of the company, examines the environmental factors acting on the company or individual processes within the enterprise. Through the goals and results of competitive advantage is leading the work to design a competitive strategy and its implementation over time.

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17

Forman, Jan. "Návrh konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222635.

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Master’s thesis deals with chart of competitive neighbourhood in K plasty s.r.o. business framework in Nové Město nad Metují. It covers competing firms, potencional and current clients and company’s internal structure and processes.

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18

Weisová, Miroslava. "Návrh strategie rozvoje a konkurenční výhody bowlingu v Českém Krumlově." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224430.

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This diploma thesis is focused on the creation of strategy for small company and the increase of its competitiveness. The base of this thesis is the analysis of external and internal environment, where are the most important influences noticed and described. On the basis of the results the strategy is suggested. This strategy leads to strengthening of current company position and its next development.

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19

Dudrová, Lenka. "Vstup firmy Nobilis Tilia s.r.o. na německý trh s kosmetikou." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-433204.

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Hlavnou témou mojej diplomovej práce je zhodnotenie, či má firma Nobilis Tilia, s.r.o. rozšíriť svoje podnikateľské aktivity na zahraničné trhy, konkrétne na nemecký trh s kozmetikou. Celá práca je postupne rozdelená do troch hlavných častí – na teoretickú, analytickú a návrhovú. V teoretickej časti sú zhodnotené poznatky získané z literárnych zdrojov zameraných na strategický management firiem. Analytická časť sa zaoberá firmou Nobilis Tilia, s.r.o., jej históriou a portfóliom produktov. Následne je spracovaná analýza vonkajšieho obecného prostredia, Porterova Analýza Piatich Síl, SWOT analýza nemeckého trhu s kozmetikou. Návrhová časť práce ponúka prehľad odporúčaní, založených na výsledkoch spomínaných analýz.

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20

Nagy, Jan. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223192.

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In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.

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Techlová, Veronika. "Spokojenost zákazníků a jejich loajalita jako faktor dlouhodobě udržitelné konkurenční výhody." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191798.

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This thesis deals with measurement of customer satisfaction and loyalty among health care providers with services provided by particular pharmaceutical company. The main goal of this work is to develop methodology for measuring customer satisfaction and loyalty for this segment of services. The theoretical part deals with a summary of findings and approaches describing satisfaction and loyalty, and also review of the methods used for their determination. The thesis also analyzes the differences between two groups of customers and summarizes the differences identified in the primary research that was conducted. Primary research was conducted by having structured interviews with respondents from among health care providers (private versus state providers). Dissertation's conclusions correspond with professional resources and thus develop areas of knowledge about the characteristics of the examined service segment.

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22

Beránek, Lukáš. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224508.

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This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.

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23

Tesař, Karel. "Návrh konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221626.

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This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.

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Kazimírová, Barbora. "Konkurenční strategie vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319449.

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This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.

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25

Požárová, Tereza. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377976.

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The diploma thesis deals with corporate competitive strategy of firm operating on services market. The thesis provides the analysis of the current state and it submit a proposal for improvement of the competitive strategy based on detected information. The proposed improvements are aimed at achieving of corporate goals.

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Tužilová, Martina. "Analýza firmy v konkurenčním prostředí." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260240.

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The thesis themed ´Analysis of the company in a competitive environment´ deals with the competitive market matters in the area of energetics located in the Pilsen Region. The theoretical part describes the characteristics of the company and the competition which is detailed eliminated in other problems of competitiveness and competitive environment. The next theoretical bases of this thesis is the environment analysis of the company. Analyses of the internal environment are described here but also analysis of the external environment is detailed classified. The theoretical part is completed by the SWOT analysis. The aim of the practical part is the analysis of the competitive environment applied to the company Plzeňská teplárenská, a.s. On the basis of predermined work hypotheses happen the analysis of single matters. At the beginning of the practical part is the description of researched company and further the analysis of the internal and external environment of Plzeňská teplárenská, a.s. In the next phase the description of main products of the company is drawn up. The SWOT analysis that also helps detailed analysis of predermined work hypotheses is made.

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Navrátilová, Ludmila. "Budování konkurenční výhody českých podniků prostřednictvím kreativní internetové reklamy v rámci jednotného evropského trhu." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-263393.

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This doctoral thesis focuses on creative online advertising in the context of understanding the value orientation of Czech consumers. By interactions of creative campaigns and national culture of target country aspects businesses can achieve a competitive advantage in the field of digital marketing communications. The main objective of the thesis is to create a concept of creative use of online advertising in the Czech market in relation to the cultural values of Czech consumers as a factor of increasing the competitiveness of Czech companies. The result of the thesis is a design that represents the creative elements of interactive online campaign to Czech national culture, defined as the value orientation by Schwartz according to targeting to defined age group of consumers and it also defines the effective use of online ad formats.

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Nytrová, Jana. "Návrh optimální konkurenční strategie pro tržní segment dveřní kování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222509.

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The master’s thesis describes current situation on the market and its competition. It contains the proposal of an optimal competitive strategy for market segment „door fittings“ for the Czech Republic which should lead to maintenance of the position of the company or to reinforce its position on the market.

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Donthová, Veronika. "Konkurenční zpravodajství firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376776.

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This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.

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Hůlková, Romana. "Strategická analýza a návrh konkurenční strategie pro firmu KRINNER CZ s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74981.

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This thesis deals with strategic analysis of particular organisation. Appropriate methods of internal and external analysis are chosen and theoretically described as well as the theories for competitive strategy design. In practical part of the work, strategic analysis outputs are implemented for the needs of organization with a view to formulate optimal design of competitive strategy. The work concludes with results summarization, representing the preview to the strategy selection issue, designated for the needs of company management.

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Voháňková, Petra. "Mikroekonomická analýza odběratelů společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-789.

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Práce se zabývá analýzou vývoje a struktury odběratelů společnosti, která vyrábí růžový porcelán. V práci je popsána pozice společnosti na trhu z hlediska dostupnosti zdrojů, možnosti ovlivnění cen výrobků a vyráběného množství. Poslední část práce je zaměřena na zjednodušenou analýzu elasticity poptávky po produktech společnosti a je vysloven názor na možnosti jejího ovlivnění.

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Krause, Josef. "Strategie podniku v kontextu současného vývoje." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1810.

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Určení základní strategické orientace podniku je v dnešní době nesmírně obtížné. Svět se významným způsobem mění a objevují se nové faktory, na které podniky nejsou často připraveny. Cílem práce je provést srovnání a zhodnocení různých přístupů ke strategiím a ke zdrojům konkurenční výhody, identifikovat základní trendy, které v současné době v podnikovém okolí probíhají. Dalším cílem je identifikovat hlavní problémy, které podniky v České republice musí řešit při tvorbě a realizaci strategie. Součástí práce je rovněž vyhodnocení dopadu vybraných faktorů na tvorbu hodnoty podniků.

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Matula, Milan. "Konkurenční strategie společnosti AGRALL zemědělská technika a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222847.

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The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.

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Baštýř, Václav. "Competitive strategy of the company Ganrea a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71881.

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Garnea a.s. has experienced several significant changes during the last year. Change in the primary market and main part of the product portfolio are the two major ones. Moreover, the company recently experienced a decline in the revenues and profits as well. Therefore, the main goal of this thesis was to define a completely new strategy which would reflect all the current changes and effectively fight the problems the company suffers from. For this purpose, the thesis provides the reader with company analysis. The characteristics of the market and main customers groups are defined in the industry analysis. Competitor analysis summarizes main competitors on the local as well as national level, points out their main strengths, weaknesses and highlights the strategic goals they are likely to pursue. Based on this information the competitive strategy of the company is crafted in respect to its current and future resources and capabilities. The strategy aims at achieving a better competitive position in the market.

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Janurová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12454.

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Aim of this thesis was to develop a complete strategic analysis of the selected company OREA Hotel Dvořák Tábor. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, corporate culture, external and internal strategic analysis, SWOT analysis and strategy formulation. These theoretical foundations are applied to practical business. Since it is now declining demand for hotel services, due to financial crisis, the aim is to propose a strategy that will lead to the maintenance or at best, to increase market share.

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Zayml, Michal. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197422.

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Aim of the thesis is to develop a strategic analysis of the selected company with specific focus on external and internal analysis and then to make recommendations for the future development of the company.

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Tancár, Jakub. "Kritické zhodnocení chodu společnosti a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222899.

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Diplomová práca podáva komplexné a kritické zhodnotenie chodu spoločnosti Lesy Mesta Levoča, spol. s r.o. Analýza sa zameriava na firemnú stratégiu , konkurenčné postavenie spoločnosti a jej finančné zdravie. Finančná analýza je založená na štvrťročných účtovných výkazoch v období rokov 2004 až 2010. Na základe výsledkov analýz práca podáva návrhy a odporúčania, ktoré by mohli viesť k lepšiemu postaveniu spoločnosti v budúcnosti.

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Langerová, Anna. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76106.

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The goal of the master thesis is to conduct strategic analysis of an enterprise Soma spol. s r.o. and suggest possible recommendation for further development based on the knowledge acquired from the analysis. Theoretical part is focused on information referring to the topic of the thesis. Method and techniques of the strategic analysis are described and afterwards applied in the practical part. Practical section contains environment analysis using PESTEL analysis and Porter's Five Forces analysis. Onward the internal analysis is performed including identification of company's assets, financial analysis, Value Chain analysis and Portfolio analysis. In conclusion the results of all performed analysis are summarized using the SWOT matrix and the recommendation are suggested based on detected opportunities, threats, strengths and weaknesses of the company.

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Rozmarínová, Magdalena. "Návrh konkurenční strategie pro firmu Granit Parts komanditní společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412958.

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The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule.

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Vítů, Vendula. "Rozvoj konkurenceschopnosti společnosti RAMOZ s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224590.

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The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.

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Sládková, Jitka. "Metodika tvorby konkurenční strategie ICT podniku působícího v klastru." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-233751.

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The dissertation thesis is focused on the creation of the competitive strategy involving the cooperation with other subjects on the market. It has been chosen the concrete industry of Information and Communication Technologies (ICT). The specifics of this industry have been defined. Those specifics are highly determining factors for successful companies. ICT is extremely globalized and has interdisciplinary characteristics. It is the fastest developing industry with the lowest language barrier. This combination makes the ICT industry as a greatly potential world-wide expansion industry. The communication technologies became common part of information technologies and all together enter into other fields, such as energy, banking, health etc. The market is globalized and only one company has very small power. This is why the cooperation between companies is preferring form of gaining a number of strategic goals, e.g. entering new markets, collective R&D. The current state of competitive strategies and strategic alliances mapping is also the key part of the work. The clusters form of cooperation is described in more detail, because this platform of collaboration has been chosen as the most suitable one according the ICT industry specifics. Based on theoretical research the further research has been done. The collected data has been proceed with statistic methods used the MS Excel or STATISTICA software. The outputs show the key activities and factors of competitive cluster, together with potential risks and the benefits for the clusters members. All the above mentioned has been implied into the methodology of competitive strategy creation including the clusters membership. This methodology is the main goal of the dissertation thesis.

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Zika, Ondřej. "Strategické řízení podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259267.

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The thesis deals with strategic management of selected company. Its goal is to design a strategy based on outputs of designed analysis. The thesis consist of two parts, theoretical and practical. The theoretical part defines the basic concepts related to the theme of the thesis. Specifically, the concepts of strategy and strategic management, hierarchy of management and hierarchy of strategies in the company, strategic thinking, competitive advantage and process of creating a business strategy. The findings from this chapter are used in the practical part. In the practical part there is characterized the selected company, after that there are made analyses of internal and external environment, and based on their outputs a SWOT analysis. Furthermore, there are also analyzed stakeholders. At the conclusion of the thesis, the findings obtained from the partial analyzes are used to design two versions of business strategy. One of them is chosen after assessing the better one.

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Barochová, Marcela. "Strategická analýza Poštovní spořitelny." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2581.

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Cílem diplomové práce je provést strategickou analýzu Poštovní spořitelny, nalézt její silné a slabé stránky a příležitosti a ohrožení, které vyplývají z jejího okolí. Cílem rovněž je identifikovat zdroje konkurenční výhody a formulovat strategická doporučení.

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Ondráčková, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16898.

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In my thesis I worked out strategic analysis firm Café Campanila, which is one of the four businesses of SALE-Praha, Ltd.. I acomplished selected external and internal analysis, said the recommendation for future business development and find an appropriate strategy.

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Nováková, Veronika. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17222.

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The work is an analysis of external and internal environment of the company. Mainly is used analysis of the sector, PEST analysis, Porter five forces, 4C, analysis of business resources, financial and SWOT analysis. First part sumarises theory of strategic analysis and on this base is works up the practical part. The outcome is a general and marketing strategy of the firm.

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Noga, Michał. "Developing a business strategy to achieve sustainable competitive advantage for Trafin Oil, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125171.

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The objective of this thesis is to propose a business strategy that would result in sustainable competitive advantage for Trafin Oil, a.s. - a Czech company operating on the waste oil market. In order to accomplish the stated objective, extensive research has been performed into the existing body of literature on the subject. Frameworks for analysis of the competitive situation are presented and applied thoroughly in the practical part. Moreover, to better comprehend Trafin Oil, a.s. strategic position a customer survey was conducted and extensive interviewing took place. Based on the applied frameworks and the insights gathered throughout the research, the thesis delivers a strategy which rests on developing a unique strategic position and involves different sets of activities to deliver its value proposition. The strategy ought to guarantee higher collection stability and generate substantially higher profits.

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Pannyová, Lenka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201640.

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Diploma thesis deals with strategic analysis of an enterprise. The theoretical part is devoted to an introduction to strategic management, basic concepts and analyzes of selected external and internal environment. The practical part is focused on the application analyzes referred to in the first part of the thesis. The aim of this thesis is to carry out a strategic analysis of cafe FotoCafé. Results of the analysis help to evaluate the current status of the cafe on the market in Jindrichuv Hradec. The evaluation of current strategy of the cafe is also based on these results. The analysis revealed some shortcomings and weaknesses in operation of cafe. Part of the conclusion is a proposal about operation of cafe in the future.

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Kryštofová, Ivona. "Posílení konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234836.

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The thesis investigates possible measures that should increase competitiveness. The company offers services in the field of sales of electronics, house hold items and drugstore goods. At the begining the company is presented, together with it's history, subject of trade as well as bussiness location. Furthermore I analyze the bussiness according to inner and outer environment. Measures leading to competitiveness increase are proposed based on the results of this analysis.

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Procházková, Veronika. "Návrh obchodní strategie firmy Eisberg, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221995.

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This master’s thesis deals with project of company’s Eisberg, a.s. business strategy. The master’s thesis describes and analyzes particular sections of company’s business in that the company works. I’m finding imperfections in these sections and sequentially I’m processing proposals and disposals that can enable to better the position of the company in the market.

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Suska, Karel. "Návrh obchodní strategie ve vybrané organizaci." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-261420.

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This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.

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