Academic literature on the topic 'Konkurenční prostředí'

Průzkum 150 českých převážně malých a středních inovačních firem z pěti průmyslových sektorů (strojírenství; elektrotechnika; automobilový, letecký a železniční průmysl; tzv. nové technologie; ICT) ukázal, že firmy k ochraně svých inovací využívají hlavně užitných vzorů, patentů a ochranných známek spolu se strategií neustálých inovací, udržováním náskoku před konkurencí a utajováním. Nejintenzivnější ochrana patenty a užitnými vzory, ale současně i utajováním, byla zjištěna u firem v sektoru nových technologií, kde patentuje více než 80 % firem. ICT firmy naopak patentují jenom zřídka a své inovace (software) si chrání především autorskými právy. V celém zkoumaném souboru firem existuje jasná souvislost mezi intenzitou patentování a velikostí firem; menší firmy využívají patentů výrazně méně často než firmy větší. Důvody, proč firmy patenty přihlašují, souvisejí hlavně s obranou proti konkurenčním imitacím, nicméně častým důvodem jsou i strategické úvahy s ochranou inovací přímo nesouvisející (např. blokování konkurence patenty, prevence soudních sporů a hlavně vylepšení firemní pověsti). Dominantním faktorem, který firmy od patentování naopak odrazuje, jsou vysoké finanční náklady nutné k registraci a udržení patentu i k vedení případných soudních sporů. Celkově však bez ohledu na průmyslové sektory, velikost podniku i intenzitu patentování považují firmy za výrazně významnější položku než patenty utajované postupy a utajované know-how. Porovnání s výsledky analogických zahraničních průzkumů ukazuje, že tyto rysy a motivace IP strategií českých firem jsou v zásadě podobné jako u firem v EU a v Severní Americe. Získané výsledky celkově posilují podezření, známé i z dřívějších zahraničních studií, že současné přespřílišné zaujetí počtem patentů jako indikátorem inovativnosti může být z řady příčin nebezpečně zjednodušující (vlivy specifik různých průmyslových sektorů, velikosti firem aj.). Spíše se zdá, že racionální inovační politika, zejména ve vztahu k MSP, by měla vycházet z podpory využití všech IP nástrojů v celé jejich šíři.

The thesis deals with individual lending in the Czech republic. Main focus is given to the analysis of consumer loans provided by selected banks and non-banking credit institutions operating on the Czech financial market. Based on the results of the analysis the recomendations for potential consumer credit applicants are given.

The thesis themed ´Analysis of the company in a competitive environment´ deals with the competitive market matters in the area of energetics located in the Pilsen Region. The theoretical part describes the characteristics of the company and the competition which is detailed eliminated in other problems of competitiveness and competitive environment. The next theoretical bases of this thesis is the environment analysis of the company. Analyses of the internal environment are described here but also analysis of the external environment is detailed classified. The theoretical part is completed by the SWOT analysis. The aim of the practical part is the analysis of the competitive environment applied to the company Plzeňská teplárenská, a.s. On the basis of predermined work hypotheses happen the analysis of single matters. At the beginning of the practical part is the description of researched company and further the analysis of the internal and external environment of Plzeňská teplárenská, a.s. In the next phase the description of main products of the company is drawn up. The SWOT analysis that also helps detailed analysis of predermined work hypotheses is made.

The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.

The thesis analyzes the competitive environment of CK Alexandria. The aim is to create a comprehensive framework for systematic analysis of competitive environment. The thesis uses principles of Competitive Intelligence reflecting the specifics of travel agent industry. The first part introduces travel agents in general. It is followed by a description of competitive environment of travel agents. The following capture introduces the theoretical information about Competitive Intelligence. The practical section outlines the possible usege of CI in the particular company.

The thesis deals with the competitiv eadvantage of the company PROGRAMM s.r.o. The theoretical part containsthe basic terms such as competitive advantage, competitiveness, strategy and more. Furthermore, itcontainscompetitor analysis, situation alanalysis, analysis of internal and external environment, marketing mix and SWOT analysis. The practical part contains the situation alanalysis of the company PROGRAMM s.r.o. including analysis of the internal environment, marketing mix of the company and the analysis of external environment. Furthermore, the marketing research and analysis of the biggest competitor, the company KVADOS, a.s. has been done. Theresults are summed up with a SWOT analysis and the competitive advantages of the company PROGRAMM s.r.o. are defined. The weaknesses of the company are defined and possiblesolutions are suggestedprimarilyfocused on marketing in order to gainanotheradvantages and benefit from them.

This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.

The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.

This master thesis focuses on the process of globalization and its consequences that allowed for the formation of multinational corporations. The current environment is characterized by the fast pace of changes that requires firms react flexibly, which demands new approaches to managing employees, creating more flexible organizational structures supporting creative people, and innovation because people and innovations are the key sources of competitive advantages. The goal of this thesis is to analyze changes at O2 after Spanish telecommunications firm Telefónica S.A. sold a majority stake to PPF in 2013. The changes associated with the switch in ownership can chiefly be seen in the firm's goals, its organizational structure, its policy toward employees, in customer satisfaction, and in its investments and share price.

This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.