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Dissertations / Theses on the topic 'Konkurenční prostředí'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Peňáz, Jiří. "Konkurenční prostředí v oblasti spotřebitelských úvěrů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222869.

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The thesis deals with individual lending in the Czech republic. Main focus is given to the analysis of consumer loans provided by selected banks and non-banking credit institutions operating on the Czech financial market. Based on the results of the analysis the recomendations for potential consumer credit applicants are given.
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2

Tužilová, Martina. "Analýza firmy v konkurenčním prostředí." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260240.

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The thesis themed ´Analysis of the company in a competitive environment´ deals with the competitive market matters in the area of energetics located in the Pilsen Region. The theoretical part describes the characteristics of the company and the competition which is detailed eliminated in other problems of competitiveness and competitive environment. The next theoretical bases of this thesis is the environment analysis of the company. Analyses of the internal environment are described here but also analysis of the external environment is detailed classified. The theoretical part is completed by the SWOT analysis. The aim of the practical part is the analysis of the competitive environment applied to the company Plzeňská teplárenská, a.s. On the basis of predermined work hypotheses happen the analysis of single matters. At the beginning of the practical part is the description of researched company and further the analysis of the internal and external environment of Plzeňská teplárenská, a.s. In the next phase the description of main products of the company is drawn up. The SWOT analysis that also helps detailed analysis of predermined work hypotheses is made.
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3

Dvořáková, Lenka. "Firma v konkurenčním prostředí." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262942.

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The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
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Holbusová, Jana. "Analýza konkurenčního prostředí CK." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262204.

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The thesis analyzes the competitive environment of CK Alexandria. The aim is to create a comprehensive framework for systematic analysis of competitive environment. The thesis uses principles of Competitive Intelligence reflecting the specifics of travel agent industry. The first part introduces travel agents in general. It is followed by a description of competitive environment of travel agents. The following capture introduces the theoretical information about Competitive Intelligence. The practical section outlines the possible usege of CI in the particular company.
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Marešová, Anežka. "Konkurenční výhoda podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262999.

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The thesis deals with the competitiv eadvantage of the company PROGRAMM s.r.o. The theoretical part containsthe basic terms such as competitive advantage, competitiveness, strategy and more. Furthermore, itcontainscompetitor analysis, situation alanalysis, analysis of internal and external environment, marketing mix and SWOT analysis. The practical part contains the situation alanalysis of the company PROGRAMM s.r.o. including analysis of the internal environment, marketing mix of the company and the analysis of external environment. Furthermore, the marketing research and analysis of the biggest competitor, the company KVADOS, a.s. has been done. Theresults are summed up with a SWOT analysis and the competitive advantages of the company PROGRAMM s.r.o. are defined. The weaknesses of the company are defined and possiblesolutions are suggestedprimarilyfocused on marketing in order to gainanotheradvantages and benefit from them.
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6

Beránek, Lukáš. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224508.

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This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.
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7

Gerža, Pavel. "Návrh konkurenční strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400207.

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8

Loučková, Marie. "Analýza konkurenční situace ve vzdělávání na trhu automobilového průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191931.

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The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.
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9

Staňková, Lenka. "Management firmy v globálním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359369.

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This master thesis focuses on the process of globalization and its consequences that allowed for the formation of multinational corporations. The current environment is characterized by the fast pace of changes that requires firms react flexibly, which demands new approaches to managing employees, creating more flexible organizational structures supporting creative people, and innovation because people and innovations are the key sources of competitive advantages. The goal of this thesis is to analyze changes at O2 after Spanish telecommunications firm Telefónica S.A. sold a majority stake to PPF in 2013. The changes associated with the switch in ownership can chiefly be seen in the firm's goals, its organizational structure, its policy toward employees, in customer satisfaction, and in its investments and share price.
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10

Ivan, Martin. "Zhodnocení konkurenceschonosti firmy a návrh jejího posílení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222370.

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This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.
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11

Thérová, Nikola. "Rozvoj konkurenceschopnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241487.

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Presented master's thesis titled Development of company's competitiveness concerns company Mitas a.s. in particular SBU VELO. Introduced proposals as a result of deep investigation and analysis are base for detailed SWOT analysis. These proposals were set in order to strengthen not only competitiveness of SBU VELO but also of company Mitas itself.
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Cundová, Kateřina. "Posilování konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224165.

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The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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13

Antošová, Lucie. "Využití Competitive Intelligence pro predikci budoucích kroků konkurenta." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225095.

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Ondra, Zbyněk. "Rozvoj konkurenceschopnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399669.

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The diploma thesis deals with identifying the potential for the development of competitiveness of the LABTECH s.r.o. in the market for leak detection measurement, by strengthening value creation in this market, which is presented as a value-creating network concept. The theoretical part of the thesis introduces the selected theoretical basis for the concept of value-creating network, which is further considered as a possible framework for the development of the company's competitiveness. Based on market analysis and competitive environment in a defined value-creating network provisions are being presented to develop value creation in this network, and steps are being taken to implement these provisions in such a way that LABTECH s.r.o. competitiveness in the chosen market could develop.
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15

Václavková, Eliška. "Návrh na zavedení procesu Competitive Intelligence do vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443110.

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This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
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16

Horák, Tomáš. "Rozvoj konkurenceschopnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319174.

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This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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17

Váchová, Lucie. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76484.

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18

Kulhánková, Nikola. "Zavádění procesu Competitive Intelligence ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316709.

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This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.
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19

Vybíral, Pavel. "Využití Competitive inteligence v malé firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442566.

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Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.
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20

Čiháková, Hana. "Aplikace české marketingové strategie na Slovensku na trhu dětské výživy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-82029.

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The aim of the theses is to find out whether the same marketing strategy can be applied on both Czech and Slovak market or whether it should be created for the both markets separately. In the analytic part I compare the situation on the Czech and Slovak market as for economic, social and cultural environment and I analyze market potential and competitive environment. At the end I analyze the position and activities of two big players on both markets.
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21

Olšovský, Martin. "Analýza konkurenčního prostředí hotelových rezidencí." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85158.

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The aim of this thesis is to analyze market of residence hotels. With help of publicated and semi-publicated sources it explores macroeconomic development of the market and analyses chosen competitive set of residences. Further it focuses on e-commerce and information technologies in lodging industry. After introductory chapter follows chapter which describes basic principles of competitive intelligence and strategic management. Third chapter discusses Czech and global macroeconomic development of tourism and lodging industry. Fourth chapter analyses Czech market of residence hotels. It describes contemporary state of the market and all specifics of industry rivalry, which is for example hospitality revenue & yield management. With question survey among the customers and model of 5 Porter forces it explores competitive environment of the market. Detailed analysis for chosen competitive set of residences follows in fifth chapter. Except for comparsion of all competitors and their economic indicators, it focuses also on usage of e-commerce. Sixth chapter integrates all gained information and provides advices for the market of residence hotels. With use of SWOT analyses it specifies business strategy for chosen company on the market. The last chapter summarizes all thesis.
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22

Šmídová, Anna. "Návrh marketingového plánu firmy Zoko pro vstup na Německý trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234349.

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Diplomová práce se zabývá sestavením marketingového plánu pro vstup na Německý trh pro firmu Zoko. Firma Zoko je malá česká firma operující ve strojírenském průmyslu s výhradním zákazníkem v Rakousku. Na základě teoretických podkladů a analýze současného stavu, práce představuje marketingové návrhy jak vstoupit na nový trh.
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Švarcová, Kristýna. "Analýza konkurenčního prostředí lázeňských služeb v Luhačovicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164001.

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The subject of this diploma thesis is "Analysis of the competitive enviroment of the spa services in Luhačovice". The main aim of the thesis is comparison of spa services of different spa facilities operating in Luhačovice and choose the best provider of the services. The PEST analysis was used for reaching the main aim which included political, economic, social and technological indicators that influenced most of businesses in spa tourism. The another step was to analyse internal competitive environment of Luhačovice. It means that chosen spa subjects are analysed and then the strongest and best current provider of spa services is determined. The final part of the thesis is focused on recommendations for maintaining position and increase the competitiveness of the best provider.
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Šrámek, Jan. "Analýza konkurenčního prostředí serverhousingových společností v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165066.

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This thesis deals with application of Competitive Intelligence methods in market environment of colocation datacenters in the Czech Republic. The main objective is to analyze competitive environment of colocation datacenters in the Czech Republic. In the theoretical part of this thesis Competitive Intelligence and analytical methods are described. Typical colocation services including cloud computing are described. In the following part the topic of datacenters, their basic types and classification are discussed. Two related topics of outsourcing and Service Level Agreement are also mentioned. The practical part of this thesis is divided into three areas. The first area deals with development of the world datacenter market and discusses trends in the industry. The second area deals with the description of the market structure and analysis of the wider competitive environment of colocation companies in the Czech Republic. This competitive environment was analyzed using Porter five forces analysis. The third thematic area is dedicated to competitive analysis of six colocation companies operating on the territory of Prague. These companies were analyzed with the use of competitive analysis method. In conclusion there are given relevant resources in terms of Competitive Intelligence for the colocation companies that were analyzed in the final part of thesis.
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Feszanicz, Tomáš. "Analýza konkurenčního prostředí podnikových inkubátorů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198011.

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This thesis deals with application of Competitive Intelligence in the environment of business incubators in the Czech Republic. The main goal of this work is to analyze the competitive environment of Czech business incubators and draw conclusions leading to a possible increase of their competitiveness. The theoretical part describes the competitive intelligence including selected analytic methods, the support system for development of small and medium-sized enterprises, the role of the state in their support and aspects of innovative business. The following part deals with characteristics of business incubation, basic division of business incubators and their importance for the development of SMEs. It then describes the history of incubators in the world and the way they operate in the Czech Republic, including description of basic services provided. The practical part analyzes broader competitive environment throughout the country, using Porter's five competitive forces model. Then there is a complete list compiled of all operating and planned incubators in the Czech Republic displayed on a map, divided into different regions. There are six incubators selected for a thorough competitive analysis in the Central region and the city of Prague, which are the regions with the strongest competitive environment in the Czech Republic. Based on results of analyses mentioned above, there is a set of final recommendations on how to increase the competitiveness of Czech business incubators and to get overall improvement in business incubation.
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26

Šulcová, Vanda Bc. "Návrh vybraného podnikatelského záměru." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1226.

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Náplní diplomové práce je strategická analýza prostředí a navržení vybraných podnikatelských aktivity s podložením ekonomických dat, odůvodněním výběru variantního řešení a navržením marketingových aktivit a managementu firmy pro uvedený podnikatelský záměr.
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Tomašovičová, Martina. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-12443.

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Subject of this dissertation is "Strategic Analysis of an Enterprise". In theoretical part are evaluated common analytics methods. This method are applied on company GOPAS, a.s. in practical part, aim is to find strong and weak aspects, opportunities, potentials threats, which affect business of the GOPAS company.
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Froňková, Tereza. "Strategická pozice značky a její definování v konkurenčním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10179.

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The thesis focuses on defining the strategic brand positioning, its long term building possibilities in a competitive market environment and assesment methods. The thesis includes case study on international cosmetic brand Dove and how the communication influences the brand.
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Malečková, Marie. "Strategická pozice značky a její definování v konkurenčním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-81384.

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A study on the strategic position of a brand and it's position in a competitive environment was carried out based on Apogeo an advisory group and valuation institute. The target of my work was to evaluate the impact of communication in building APOGEO's strategic position in the market place, in addition to outlining measurement techniques and the importance of brand definition.
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Masis, Mykola. "Finanční analýza neziskových organizací pohybujících se v konkurenčním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359802.

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The aim of the diploma thesis is to answer the question which factors influence the growth of financial capacities of non-profit organizations. To do this, I will use the methods of financial analysis and will also identify qualitative factors which, in my opinion, can influence the competitiveness of the nursery. My resources will be annual reports and co-operation with nursery managers. For the final determination of the factors that affect, I will use the questionnaire survey of parents.
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Čížek, Michal. "Využití Competitive Intelligence v organizaci Kroužky o.p.s." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162521.

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The focus of my work will be the company called "Krouzky o. p. s.". I have been working here for the past four years. I will concentrate on their understanding of competition and practices against it. I will explain the concept of CI by breaking it into processes and cycles. I will also provide the needs for CI specialists, who focuses on the competitive intelligence. The practical part will consist of a detailed analysis of the competition. I will use a linked database system Albertina for the data collection. My goal is to compare the competitiveness of companies that exist in the common market. In the decision process I will be using different factors and metrics. I will show all results clearly in form of a table. In the fifth chapter I will focus purely on strategic approaches and methodologies of the company "Krouzky". I will put together a questionnaire for the owner of the company "Krouzky" Mrs. Marie Ruzickova. My questions will be about the perception of competition, analysis of the company, the use of ICT and also identifying the strategic processes and methodologies that the company uses to differentiate itself from the competition. This chapter is a secret part, because Mrs. Ruzickova, the owner and director of the company does not wish to reveal her strategic processes and know-how of the company. As a professional CI specialist I will create a second questionnaire for the employees of the company, to obtain multiple views for myself and based on my findings to be able to make CI recommendations for the company. I will be able to filter out the questionnaires from the employees, from the management personnel. I will also be using freely accessible information available through the public database of commercial companies. My goal is to create a list of the best CI recommendation, based on the obtained data, to allow the company "Krouzky" to be more competitive.
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Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.
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Hasil, Tomáš. "Analýza lokálního konkurenčního prostředí rozhlasové stanice "Rádio Dobrý den"." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85898.

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Work is dealing with market of radio stations in Liberec with focus on analysis of the competition in this region. Theoretic base include structural analysis of branches, BCG matric and Porter's five forces model. Practical part is dealing with analysis of local radio station "Dobrý den" and suggests strategy and goals for years to come. One of the partial part is marketer research, whose point is to ascertain the most objective measure of quantity of radio listeners in Liberec. This indicator does not exist in official form, but this indicator is essential for local radio station on small market. Diploma work confront official measure of quantity of radio listeners measured in whole Ústecký and Liberecký region and measure of quantity of radio listeners measured in Liberec done by marketer research.
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Kesjárová, Lenka. "Podnikatelský záměr na založení společnosti S4you s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222317.

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In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.
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Zimolová, Miluše. "Podnikatelský záměr firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222103.

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The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.
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36

Delina, Daniel. "Strategická analýza podniku a návrhy na zlepšení podnikové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.

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This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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37

Černý, Michal. "Podnikatelský záměr pro rozvoj malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221678.

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The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
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38

Kuliš, Ota. "Reporting v podmínkách vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-433178.

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Diplomová práce se zabývá oblastí reportingu v konkrétní firmě. Teoretická část popisuje koncepci reportingu a příslušný teoretický rámec. Praktická část obsahuje analýzu firmy a současné situace reportingu. Cílem práce je rozšíření a zlepšení reportingu v české pobočce na základě analýzy současné situace.
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39

Huniovský, Martin Bc. "Strategická analýza firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1943.

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Práce charakterizuje činnost konkrétní firmy působící na domácím trhu v oblasti dovozu a distribuce potravin. Měnící se podmínky trhu vyžadují přizpůsobení se těmto změnám, kdy prvním krokem k úspěchu je pečlivá analýza současného stavu. Rozbor vnějšího okolí firmy, zejména prostřednictvím PEST analýzy, Porterova modelu konkurenčních sil a BCG matice, a vnitřního prostředí pomocí stručné marketingové analýzy a finanční analýzy, je základním prvkem pro tvorbu SWOT analýzy, jako výstupu analýz vnitřního a vnějšího prostředí. Návrh optimální strategie firmy na základě výsledků SWOT analýzy s cílem přizpůsobení se daným podmínkám trhu.
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40

Lerchová, Jonasová Zdeňka. "Reporting vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223255.

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The master´s thesis delas with reporting. In the first part – theoretic one – the thesis explains the conception of reporting as the one of contolling basic functions, SLEPTE analysis and Porter´s model of competitive environment, Kralickuv Quick and SWOT analysis. The practical part deals with charts creation. From these points of view there are presented propsals facilitate improving the firm possition.
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41

Košťál, Karel. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223242.

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This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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42

Trávníčková, Lenka. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433281.

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The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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43

Kaňa, Vojtěch. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225325.

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The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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44

Zukal, Vít. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222450.

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Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.
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45

Pfefferová, Zuzana. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224456.

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The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.
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46

Pavlíčková, Petra. "Strategická analýza společnosti Dekora-Jeníček, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76485.

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The aim of this thesis is to prepare a strategic analysis of Dekora-Jeníček, a. s. with using external and internal analysis. Based on the information to formulate recommendations and conclusions arising from the analysis.
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47

Křížová, Iveta. "Podnikatelský záměr pro založení kavárny." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224199.

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The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.
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48

Kotolan, Jaroslav. "Marketingový plán pro expanzi společnosti Torrsen Sports s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254275.

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The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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49

Malínek, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10161.

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First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
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50

Hůrková, Iva. "Strategická analýza zdravotnického zařízení: Centrum zdravotní péče Jirny." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72192.

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The thesis contains a strategic analysis of company Centrum zdravotní péče Jirny. The work analyzes the internal enviroment and external enviroment, the knowledge obtained on the basis of recommaendations are made for possible improvement and selection of appropriate strategies.
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