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Dissertations / Theses on the topic 'Korean drama Korean drama Korean drama Korean drama'

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1

Um, Hae-Kyung. "Making P'ansori : Korean musical drama." Thesis, Queen's University Belfast, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.483448.

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2

Park, Choon-Keun. "Identity, society, and history in modern Korean plays three aspects of three modern Korean plays; Moonlight play, Material man, and Terrorists /." Oxford, Ohio : Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1145642426.

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3

Jeon, Won Kyung. "The 'Korean Wave' and television drama exports, 1995-2005." Thesis, University of Glasgow, 2013. http://theses.gla.ac.uk/4499/.

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Evidently, Korean dramas have become, within just a decade, one of the types of broadcasting content most in demand in many Asian countries, but this popularity, frequently called the Korean Wave, seems to have been obtained rather unexpectedly. This thesis examines how the Korean broadcasting industry succeeded in breaking into neighbouring markets over a relatively short period of time, and whether the Korean government played a certain role in supporting the fast acquisition of Korean dramas of Asian audiences. Through the analysis, using a combined research method, the thesis uncovers how
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4

Hwang, Yun Mi. "South Korean historical drama : gender, nation and the heritage industry." Thesis, University of St Andrews, 2011. http://hdl.handle.net/10023/1924.

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From the dynamic landscape of contemporary South Korean cinema, one trend that stands out is the palpable revival of the historical drama (known as the ‘sageuk’ in Korean). Since the early 2000s, expensive, visually striking, and successful costumed pieces have been showcased to the audience. Now rivalling the other mainstream genres such as gangster action, romantic comedy, and the Korean blockbuster, the sageuk has made an indelible impact on the national film industry. Even so, the cycle has yet to receive much critical attention. This thesis addresses the gap, driven by the question, what
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5

Kim, Jung-Hyo. "Beyond the horizon of the Pacific Ocean : the influence of the United States on the modern Korean theatre from 1945 through the late 1970s /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9977906.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 180-203) and indexes. Also available for download via the World Wide Web; free to University of Oregon users. Address: http://wwwlib.umi.com/cr/uoregon/fullcit?p9977906.
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6

Lee, Bo Hyun Languages &amp Linguistics Faculty of Arts &amp Social Sciences UNSW. "Unexplored aspects of socio-pragmatics in Korean refusals." Publisher:University of New South Wales. Languages & Linguistics, 2008. http://handle.unsw.edu.au/1959.4/41432.

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This study explores socio-pragmatic aspects of refusals in Korean. Past researches asserted that 1) Korean speakers seldom use direct refusal formulas (e.g., Byon 2003; Lyuh 1994; Sohn 1986) and 2) Korean speakers frequently employ statement of regret/apology when refusing (e.g., Byon 2003; Kwon 2004; Lyuh 1994). Upon analysing 133 refusals drawn from Korean drama data, four generalisations are formulated, two of which are in direct conflict with the findings of past studies. The four generalisations have been further substantiated through survey process of 118 native Korean speakers in Seoul
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7

Roupcová, Michaela. "Fenomén jihokorejské kulturní vlny v kontextu globalizace." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203978.

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The master thesis analyses the South Korean culture wave (known as Hallyu) in the context of globalisation and Internet development. The theoretical part defines key terms in the area of globalisation, focusing on cultural globalisation and the role of Internet. This part further explains the origins and the spread of Korean popular culture with focus on its glocalization and the role of social media and the benefits of the wave for its country. The practical part of this master thesis deals with the presence of Korean wave in the Czech Republic. Included is also own research aimed at Czech fa
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8

Park, Changhee. "Ideological Representations of Gender in Television: Ideological and Structuralist Semiotic Analysis of Korean Television Drama /." The Ohio State University, 1995. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487931512616791.

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9

Park, Man Ki. "The Strange Case of the Animated Jekyll and the Online Hyde : a documentary study of Korean youth culture and identity." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/19665.

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Robert Louis Stevenson s The Strange Case of Dr Jekyll and Mr Hyde (1886) is the starting point for my practice-led research project. Stevenson's Victorian novella enables me to identify core themes which are pertinent to a discussion of the construction of contemporary identities in Korean youth culture. These identities are exemplified in the creation of avatars the virtual characters of animated online games such as massively multiplayer online role-playing games (MMORPGs). My animation practice is developed by addressing how Jekyll and Hyde provides useful critical and creative tools, such
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10

Yun, Hunam. "Appropriations of Irish drama by modern Korean nationalist theatre : a focus on the influence of Sean O’Casey in a colonial context." Thesis, University of Warwick, 2010. http://wrap.warwick.ac.uk/34647/.

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My thesis explores how a translated author on the periphery of the host culture’s translated repertoire can be at once subversive and innovative on the colonial scene, using as an example the case of Sean O’Casey in colonial Korea. It explores the importation of Irish drama in modern Korean theatre during the colonial period and examines the appropriations of O’Casey’s plays by a central Korean playwright, Yu Chi-jin, in creating his own plays. Under Japanese colonial rule in the early twentieth century, intellectuals perceived the supreme task for the Korean people to be the recovery of natio
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Lee, Mikyung Chris. "Public dialogue between Church and Others through a communicative mode of madangguk a practical theological perspective /." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-11092005-112314/.

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12

Kang, Chang Il. "Les débuts du cinéma en Corée : entre projection et spectacle vivant." Thesis, Paris 8, 2018. http://www.theses.fr/2018PA080032.

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Cette recherche est une étude sur les débuts de l'histoire du cinéma en Corée des premières projections de films dans ce pays jusqu'en 1935, année pendant laquelle les Coréens ont commencé à produire des films parlants. Dans la première partie, nous avons étudié l’arrivée du cinéma en Corée, quand et par qui il a été introduit dans ce pays. Puis, quels films ont été vus par le public coréen et quels effets ils ont produits sur ce public.Dès les premiers temps du cinéma, chaque région du monde a essayé de surmonter les manques du film muet. Aussi, la deuxième partie s’intéresse à la particulari
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Hong, Ki Myung. "Exegesis and screenplay for a film entitled: White Magnolia." Click here to access this resource online, 2009. http://hdl.handle.net/10292/790.

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Most new migrants choose New Zealand as their second home country because New Zealand provides peaceful, safe and relaxed life style and also quality education compared to their homelands. However, for most migrants, settling down in New Zealand is one of the most dynamic and complex processes in their lives. Many migrants are struggling to adjust to New Zealand because the expression of cultural values is different in New Zealand than in their cultures. As migrants adjust to the new culture, their traditional cultural values are increasingly challenged by New Zealand cultural values leading t
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Murdoch, J. L. "Unmasking Talchum: An Embodied Inquiry into Korea’s Masked Dance-Drama." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300734669.

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Streng, Catherine Ann. "Riding the Wave: How the Media Shapes South Korean Concepts of Beauty." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157645/.

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This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean tel
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Yoon, Kisung. "Religious Media Use And Audience's Knowledge, Attitude, And Behavior: The Roles Of Faith Motivation, Program Appeals, And Dual Information Processing." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300737134.

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Hung, Hsiu-Chin. "Transnational media consumption and cultural negotiations : Taiwanese youth look at Japanese and South Korean television dramas." Thesis, Goldsmiths College (University of London), 2013. http://research.gold.ac.uk/8853/.

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The viewing of Japanese and South Korean TV dramas in Taiwan represents an opportunity to explore foreign media popularity as a cultural phenomenon. In addition, we can also examine the relationship between youth audiences and their construction of a sense of collective social identity in relation to their cultural ‘others’. This thesis examines how Japanese and South Korean TV dramas are incorporated into the lives and cultural practices of young people in Taiwan by looking at the varying degrees and levels of acceptance they enjoy, as well as the different purposes these dramas are used for.
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18

Kim, Ju Yeoun. "How to embrace culturally different voices : a search to produce a new educational drama practice in Korea." Thesis, Birmingham City University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520816.

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Through the study, the research question, "how to embrace culturally heterogeneous voices with the Western approach to educational drama", is explored in theory and practice. In particular, this question corresponds to the needs of current educational drama in South Korea, 20 years after the introduction of Western approaches. The answer to the research question is therefore sought in discovering a particular way of Korean educational drama practice which can accommodate Korean cultural sensibilities with the Western way of educational drama. From the literature review, it is found that if any
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19

Hwang, Hye-ran. "Organisational capabilities and organisational rigidities of Korean chaebol : case studies of semiconductor (dram) and personal computer (PC) products." Thesis, University of Sussex, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262715.

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Jeon, Youngji. "Relationship between History Plays and Historical Studies Through Comparing the Dramas and the Audience Receptions of Yi Sang Counts to Thirteen and Our Joyful Young Days." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1272219149.

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21

Hwang, Ha-Young. "Reconsidering the relationship between aesthetic engagement and social efficacy in applied drama through intercultural perspectives of the body : through a case study of using psycholophysical principles in drama practice with teenagers in Korea." Thesis, University of Exeter, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.479293.

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Kim, Su-youn. "Issues related to the potential adoption of drama as an integral part of a new national curriculum : the case of South Korea." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/66682/.

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South Korea has recently adopted a new national curriculum (the new NC, 2009 NC), emphasising the development of students’ creativity, their interest in learning, and self directed learning. However, it seems that some confusion exists in local schools as to how to follow the emphasised points of the new NC. This study started under the hypothesis that the adoption of drama and story would contribute to schools following the main ideas of the new NC, facilitating an enjoyable and effective curriculum in local Korean schools. To examine this hypothesis I created a workshop which actively adopte
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23

Chen, Hui-shan, and 陳蕙珊. "Korean drama induced tourism." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83853139051393656000.

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碩士<br>國立中正大學<br>行銷管理研究所<br>95<br>In recent years, Korean drama has getting popular in Asia, including Taiwan, Japan, Hong Kong, China, even in America. It not only induces the phenomenon of "Korean-craze", but also increasing demands of related products, such as clothes, foods, popular goods, and destinations featured on TV. In consideration of this circumstance, this paper explores of the power of Korean drama as a force in tourism marketing, and provides evidence of the impact of media-induced tourism. Study conclusion showed that as the popularity of Korean drama increases, it has the powe
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LI, CHIA-CHI, and 李家齊. "A Survey on Korean National Image Building from Korean Dramas: From the Perspectives of Korean Drama Fans in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9hk783.

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碩士<br>南華大學<br>國際事務與企業學系公共政策研究碩士班<br>105<br>This study mainly aims to explore the building of the entire national image in South Korea on the aspects of politics, economy and society. To achieve the goal of this study; first, the relevant information and literature had been completely collected and intensively studied to establish the theoretical framework of this study; second, such qualitative research methods as literature analysis and in-depth interviews were used to carry out this study; third, the questions were made based on the distinctive characteristics of Korean politics, economy and
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25

Tseng, Hui-Wen, and 曾慧文. "Investigating the Effect of Viewing Korean Drama on Fans'' Awareness and Attitude toward Korean Drama and Culture." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/92997311637490060838.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>95<br>This research has discussed Korean drama audience’s awareness and attitude toward Korean drama and Korean culture after their viewing activities by deep-interview with Korean drama fans which then identified the characteristics of join fans club(or not) and pure Korean fans(or not) that make them different in the level of awareness and attitude toward Korean drama and Korean culture. Finally, it identified the different level of awareness and consumption activity of the pure practical community, pure virtual community, and the mix of both. It has found th
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Chou, I.-Pin, and 周儀平. "College Students' Perception on Elements of Drama in Korean Drama Series." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/41706496394283382988.

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碩士<br>南臺科技大學<br>應用英語系<br>104<br>Abstract The study aims at investigating (1) the effects of elements of drama on college students’ satisfaction with Korean trendy drama series, (2) the benefits viewers get most from their favorite Korean drama series, and (3) purchase intentions that college students have for products in Korean drama series, and (4) the relationships between elements of drama, viewing benefits and purchase intentions. Four hundred and twenty-seven valid copies of questionnaires were collected from college students in Southern Taiwan University of Science and Technology and Chi
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Hua, Liu Li, and 柳麗華. "The Research of Korean Drama Viewing Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57148190613260676340.

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碩士<br>康寧大學<br>企業管理研究所<br>103<br>This study aimed to explore the current situation of the public’s Korean drama viewing, factors contributing to Korean drama viewing, and Korean drama viewing behavior under the constraints effect. Through the questionnaire survey and statistical analysis, pertinent conclusions and specific recommendations were put forth to serve as a reference for relevant units. The questionnaire survey method was adopted for data collection. Through convenience sampling and with residents from Nantou County as the participants, a total of 420 questionnaire copies were distrib
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Cheng, Yen-Yin, and 鄭喭冘. "The Relationship between Korean Tv Drama Involvement and Purchase Intention of Korean Drama Products-The Moderating Effect of Generation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4zmv89.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>103<br>ABSTRACT The Korean Media culture industry produces a huge amount of societal values in Asia.With the vigorous development of the Korean entertainment industry in Taiwan, Korean drama stimulate a large demand for Korean product on Taiwan market.In recent years, the market of Korean drama product is expanding gradually. But in recent studies,the relationship between Korean Tv drama involvement and purchase intention of Korean Drama Products is still unclear. Therefore, the purpose of this study is to examine the moderator of generation in the relationship
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Hsin, Tung-Li, and 辛茼豊. "“That’s How Korean Drama Plays.”— A Research of the Taiwanese Audiences’ Viewing Pleasure and Practice after Viewing Korean Drama." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2s6hcz.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士班<br>106<br>In 2001, Korean dramas became a trend and went viral in Taiwanese television environment. Watching Korean dramas was a routine for a lot of Taiwanese audiences. The research purpose of this research is understanding the pleasure happen of Taiwanese audience and knowing the reason that Taiwanese audiences practice drama texts. We also want to know meaning and feeling about drama texts practice. This research adopted the way of qualitative in-depth interview. There are 10 respondents. In research about pleasure, only productivity pleasure doesn’t happen obviou
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Wang, Chia-Chen, and 王珈湞. "Effects of Japanophilia and Korea-philia on Taiwan's Cultural Identity──A Case Study of Japanese Drama and Korean Drama." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f8qy23.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>103<br>In recent years, Taiwan actively develops cultural and creative industries. Among them, the most important is television content industry. As a result, Taiwan is committed to delivering good drama program. But it is difficult to resist the influence of Japanese drama and Korean drama. Japanese drama and Korean drama are quite popular in Taiwan. Then has brought cultural phenomena in contemporary Taiwan—“Japanophilia” and “Korea-philia”. This study focuses on how “Japanophilia” and “Korea-philia” affect Taiwan’s cultural identity. In this study, th
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Song, So-Ra, and 宋小麗. "Korean TV Drama Influences on Korean Brand Image, National Image and Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37262251034437882775.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>103<br>This study evaluates whether Korean TV drama influences on Korean brand image, national image and purchase intention. Questionnaires were distributed to Taiwanese students in Ming Chuan University and Lunghwa University of Science and Technology, gathered totally 360 samples. A number of 340 samples were usable, accounted for 94.4%. SPSS statistical analysis package was used for assessing measurements reliability, descriptive statistic, t-test, ANOVA one-way analysis, factors analysis and regression analysis. The results of this study show that Korean TV dram
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La, Torre Nichole S. "Hallyu : discourses of Korean drama viewership in China." Thesis, 2008. http://hdl.handle.net/10125/20412.

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LO, TSAI-FENG, and 羅彩鳳. "Korean Drama viewing behavior on tourism impact motive." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/n4p4kp.

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碩士<br>萬能科技大學<br>經營管理研究所在職專班<br>106<br>Of the main purpose of this study is to understand viewing, whether they will be watching Korea's play because watching Korean play produced by tourism will and motivation to do so. " This study sampled range in the Facebook love hanju " club for the study of museum objects to investigation, network questionnaire totals to 668, effective way, a total of recovery is not valid sample survey questionnaire for efficiency has zero points, recovery.Is via sample in order to make an effective and 100 ℅ SPSS22.0 T statistical methods include basic data analysi
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Wu, Hsiao-Nung, and 吳筱儂. "Hierarchical Linear Relationship among Drama Advantage,Culture Proximity and Fans on Korean Drama." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/75736855118511479821.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>103<br>Due to the current economic system gradually revolving around the importance of experience, the cultural and creative industries have become one of the essential fields every country strives to further develop. The goal of the cultural and creative industries aims to introduce to other countries the characteristics of national culture and art via various forms. In recent years, the Korean Wave has swept across continents thanks to Korean dramas, a crucial facilitator. The study has sought to examine factors that contribute to the popularity of Korean dram
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林方諭. "A Study of Korean Cosmetics Globalization - Case of PPL in Korean Drama in Taiwan Consumer Market." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/36579324839075554850.

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Zhang, Xiangyi. "Cultural representation in Korean TV drama : Case of "Han Liu"." Thèse, 2005. http://hdl.handle.net/1866/17414.

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CHIU, YU-HSUAN, and 邱于軒. "The Influences of Korean Drama on Korea Travel Intention in Taiwan-a case of college students." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3zmwzb.

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碩士<br>南臺科技大學<br>應用英語系<br>105<br>Recent years have seen increased attention being given to the Korean tourism in Taiwan. Basically, people know more about Korea through watching Korean drama. Since the influences of Korean drama in Taiwan as a research field has not yet been much stretched out. The study here present in the present paper aims to explore the influences of Korean drama toward Korea travel intention in Taiwan. The recent research applied quantitative research to the participants. Travel intention, perceived value and product involvement were the factors to test the participa
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Chen, Szu-Yu, and 陳思伃. "A Study of Consumer Attitudes Toward Television Drama Merchandise: A Korean TV Drama as an Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14903613328071294225.

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碩士<br>朝陽科技大學<br>應用外語研究所<br>100<br>The cultural and creative industries have been receiving increasing attention worldwide. In Asia, South Korea’s achievements in its cultural and creative sector, particularly in television dramas, have been greatly noticed. The popularity of Korean dramas often creates demand for program-related merchandise, which can generate additional benefits. This paper attempts to explore the influence of television drama merchandising on Taiwanese consumers’ attitudes toward the products by taking a Korean TV drama, entitled Minami Shineyo (You&apos;&apos;re Beautiful),
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Chi, Hsin-tzu, and 季欣慈. "The 'Korean fad' in Taiwan: A Research on Business Sturucture and Textual Characteristic of Korean Trendy Drama." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/88900042660858671899.

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Kawamura, Yuki, and 川村由紀. "The Comparison between Taiwanese and Korean TV Drama in Japan Market." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/59853409116917632054.

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碩士<br>國立臺灣大學<br>新聞研究所<br>99<br>Abstract In 2004, Korean drama “Winter Sonata” brought ‘Korean Wave’ in Japan. Not only mass media, but scholars also noticed this phenomenon and researched on ‘Korean Wave (Hallyu)’ or “Winter Sonata” from various aspects. When ‘Korean Wave’ made a big trend, the word ‘Chinese Wave (Hualiu)’ also appeared. However, unlike ‘Korean Wave’, ‘Chinese Wave’ didn’t receive great attention and didn’t become an object of research. Therefore, this research will compare Taiwanese drama with Korean drama, and also research how fans of T/K drama discuss in the inte
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Wang, Shu-Fan, and 王舒凡. "The Creation of Female Role in Taiwanese, Japanese and Korean Drama." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35200466485138877425.

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碩士<br>中原大學<br>國際商學碩士學位學程<br>103<br>Many studies have found that print media is a miniature that presents the social realities. (Anderson and Imperia, 1992; Rosalind, 2007; Oró-Piqueras,2014). In recent years, drama is used to express dissatisfaction with the realities and aspirations for future society (Rosalind, 2007) This study mainly discussed the change of female drama roles in Taiwan, Japan and Korea and explored the correlation between national development level and the diversity of roles. The development of female roles is tightly linked to the following 3 items: 1) women’s knowledge l
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tz-ling, Chen, and 陳姿伶. "The viewing Experience of Korean Drama of young Male Audience in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/50214735532741717427.

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Liu, Wei-Ling, and 劉韋伶. "Application of Window Effect on Consumer Behavior for Korean Drama in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/47009161800367859333.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>101<br>The level of globalization had not only limited to the political and economic, Korea Creative Content Agency(KOCCA)uses one source multi-use (OSMU) to create window effect, that is, using single material to bring up varieties of merchandise and make the popularity of them. In recent years, the development of Korean creative industries is about 10 years earlier than Taiwan, this research aims to explore the general situation of people purchase on Korean drama derivatives and the similarities and dissimilarities of consumer decision between different consum
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Chang, Ya-Ting, and 張雅婷. "The Research on How Audience Interprets the Korean TV Drama "Kim Sam Soon"." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62635247311744384753.

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碩士<br>國立交通大學<br>傳播研究所<br>97<br>The research on how the gender audience interprets the Korean TV drama "Kim Sam Soon". The purpose of this paper is to understand the audience's inner world via their experience of watching the TV drama. The three aspects of cognition, emotion, behavior involvement are utilized as the starting point to discuss four pleasure attributions of the audience (productivity, evasion, criticism, empathy). This research adopted a qualitative in-depth interview method and an analysis of qualitative research software, Nvivo. It can be seen from the research results that g
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Cheng, Hsuan-Wei, and 鄭瑄瑋. "The Effect of Film Marketing on Tourists’ Image- The Case of Korean Drama." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29073762024288523929.

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碩士<br>義守大學<br>管理學院管理碩士班<br>99<br>Recent years, people all over the world attribute globalization to the development of internet technology and economic growth worldwide. General speaking, the combination of internet and multimedia enable foreign viewers or local users to be impressed by the cultural elements of any artistic masterpiece. Television programs, films, and movies from different countries now serve as the gateway to copious aspects of cultural resources and information. Tourists’ image of a destination tends to be deeply influenced by literary or artistic creations. Film broadcastin
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Chen, Ya-Ling, and 陳雅玲. "Genre and Gender Imagination:A Study of the Acceptance of Korean Drama in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8r4r9u.

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碩士<br>國立中興大學<br>台灣文學與跨國文化研究所<br>102<br>The study aims at discussing the Korean TV dramas with high ratings in Taiwan. The dramas selected for the current study dated from 2000 to 2013. In the study, based on text types and gender imagination, the selected dramas were used as examples to examine the acceptability of Korean TV dramas in Taiwan. In chapter one, the research background was presented. In chapter two, the foreign dramas broadcast in Taiwan in the 1990s were investigated. The study revealed that Korean dramas in the late 1990s succeeded the prototype created by Japanese dramas— idol
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SHIH, YU-LING, and 石彧綾. "The Influence of product placement on “Lipstick Effects”:An Example of Korean Drama." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h5529c.

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碩士<br>佛光大學<br>管理學系<br>106<br>Characters are used to influence consumers by using product and experience of the product. This study will explore the impact of product placement on the “Lipstick Effect” economic phenomenon in recent years and use consumer self-concept consistency as a moderator is expected to have moderating effect to their relationships. Questionnaires of this study uses Google Forms for online questionnaires, And the use of convenient sampling questionnaires to collect information. The subjects tested were ordinary people of all ages, with 177 valid questionnaires. The results
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Weng, Shih-Hsun, and 翁世勳. "Destination Images, Characters and Consumers-A Balance Model of Korean Drama Product Placement Effects." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13859501240657286148.

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碩士<br>國立中正大學<br>行銷管理研究所<br>95<br>Abstract 【Thesis topic】: Destination Images, Characters and Consumers-A Balance Model of Korean Drama Product Placement Effects. 【Department】:Graduate School of Marketing Management, National Chung Cheng University. 【Advisor】: Ph.D. Hung-Jen Su 【Student】:Shih-Hsun Weng 【Summary】: In recent years, Korean dramas have been popular in Taiwan. Since Korean dramas have been aired on many domestic TV channels, the popularity of Korean food, dressing style and “Korean tourism” have increased. In 2001, Taiwanese media called the sensational phenomenon o
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Lin, Yu-Ting, and 林郁庭. "Exploring the male audiences’ motivation and viewing patterns of consuming Korean drama in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mmdpa5.

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You, Huiwen, and 游惠雯. "A Study of Relationship between Viewing Behavior of Korean Drama and Purchase Intention of Korean Products: Using Consumer Ethnocentrism as a Moderator." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92836380099452648697.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>100<br>The purpose of this study is to explore the influence of viewing behavior of Korean Drama on purchase intention of Korean products. Use consumer ethnocentrism as moderator variable to see whether it had influence on the relationship between viewing behavior of Korean Drama and purchase intention of Korean products. Based on questionnaires survey, we have distributed 520 copies in total. Of them, we have got 470 copies back. Taken out 42 incomplete and null copies, there are 428 valid copies. The percentage of retrieve validation is 82%. The result of study re
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