To see the other types of publications on this topic, follow the link: Korean drama.
Dissertations / Theses on the topic 'Korean drama'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Korean drama.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Um, Hae-Kyung. "Making P'ansori : Korean musical drama." Thesis, Queen's University Belfast, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.483448.
Full text
2
Park, Choon-Keun. "Identity, society, and history in modern Korean plays three aspects of three modern Korean plays; Moonlight play, Material man, and Terrorists /." Oxford, Ohio : Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1145642426.
Full text
3
Jeon, Won Kyung. "The 'Korean Wave' and television drama exports, 1995-2005." Thesis, University of Glasgow, 2013. http://theses.gla.ac.uk/4499/.
Full textAbstract:
Evidently, Korean dramas have become, within just a decade, one of the types of broadcasting content most in demand in many Asian countries, but this popularity, frequently called the Korean Wave, seems to have been obtained rather unexpectedly. This thesis examines how the Korean broadcasting industry succeeded in breaking into neighbouring markets over a relatively short period of time, and whether the Korean government played a certain role in supporting the fast acquisition of Korean dramas of Asian audiences. Through the analysis, using a combined research method, the thesis uncovers how the government’s support policies have not provided meaningful help for drama exports. Rather, the subordinate relationship of Korean broadcasters to the government and the relatively early marketisation of the Korean broadcasting industry have more efficiently stimulated Korean dramas’ entrance into neighbouring broadcasting markets.
4
Hwang, Yun Mi. "South Korean historical drama : gender, nation and the heritage industry." Thesis, University of St Andrews, 2011. http://hdl.handle.net/10023/1924.
Full textAbstract:
From the dynamic landscape of contemporary South Korean cinema, one trend that stands out is the palpable revival of the historical drama (known as the ‘sageuk’ in Korean). Since the early 2000s, expensive, visually striking, and successful costumed pieces have been showcased to the audience. Now rivalling the other mainstream genres such as gangster action, romantic comedy, and the Korean blockbuster, the sageuk has made an indelible impact on the national film industry. Even so, the cycle has yet to receive much critical attention. This thesis addresses the gap, driven by the question, what is the impetus behind the surge of the ‘historical’ witnessed in recent sageuk films? For this, I first take a diachronic view of the historical context of the genre, which later serves as the reference point for the genre memory. Adopting a synchronic approach, I then examine the industrial, political, and social contexts in Korea at the turn of the new century that facilitated the history boom. While national memory and transnational politics fuelled Koreans’ interest in their past, the popular media – cinema, television, publishing industry, and performance theatre – all capitalised on this drive. The government also took part by supporting the ‘culture content industry’ as a way to fashion an attractive national image and accelerate the cultural export system. Collectively, these efforts translated to the emergence of history as a commodity, carving a unique space for historical narratives in the national heritage industry. As such, different agents – the consumers, the industry, and the state – had their stakes in the national mobilisation of history and memory with competing ideological and commercial interests. Ultimately, the sageuk is the primary site in which these diverging aspirations and desires are played out. In chapters that follow, I engage with four main sub-types of the recent historical drama, offering textual and contextual readings. The main discussion includes the ‘fusion’ sageuk (Untold Scandal), the biopic (King and the Clown and Portrait of a Beauty), the heritage horror (Blood Rain and Shadows in the Palace), and the colonial period drama (Rikidozan, Blue Swallow and Modern Boy). While analysing the generic tropes and narrative themes of each film, I also pay attention to contemporary discourses of gender, and the cultural treatment of masculinity and femininity within the period setting. Such investigation, in turn, locates the place of the historical genre in New Korean Cinema, and thus, offers a much-needed intervention into one of the neglected topics in the study of cinematic trends in South Korea.
5
Kim, Jung-Hyo. "Beyond the horizon of the Pacific Ocean : the influence of the United States on the modern Korean theatre from 1945 through the late 1970s /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9977906.
Full textAbstract:
Thesis (Ph. D.)--University of Oregon, 2000.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 180-203) and indexes. Also available for download via the World Wide Web; free to University of Oregon users. Address: http://wwwlib.umi.com/cr/uoregon/fullcit?p9977906.
6
Lee, Bo Hyun Languages & Linguistics Faculty of Arts & Social Sciences UNSW. "Unexplored aspects of socio-pragmatics in Korean refusals." Publisher:University of New South Wales. Languages & Linguistics, 2008. http://handle.unsw.edu.au/1959.4/41432.
Full textAbstract:
This study explores socio-pragmatic aspects of refusals in Korean. Past researches asserted that 1) Korean speakers seldom use direct refusal formulas (e.g., Byon 2003; Lyuh 1994; Sohn 1986) and 2) Korean speakers frequently employ statement of regret/apology when refusing (e.g., Byon 2003; Kwon 2004; Lyuh 1994). Upon analysing 133 refusals drawn from Korean drama data, four generalisations are formulated, two of which are in direct conflict with the findings of past studies. The four generalisations have been further substantiated through survey process of 118 native Korean speakers in Seoul, Korea. Through the use of drama data and reinforcement via surveys, this study proposed that 1) direct refusals (e.g., direct no, negatives willingness/ability) are a common attribute of Korean refusals (showing 23.8% of total semantic formulas in the drama data), to a much greater extent than previously thought. 2) Statement of regret/apology is not a common strategy employed by native Korean speakers (1.9% of total semantic formulas in the drama data) unless a large power and/or distance variable is involved. 3) Positive opinion/feeling (e.g., "I would love to but. .. ") is also not frequently employed by native Korean speakers. 4) Frequent uses of criticism of the request/requester etc. (15.3%) identified in the data were mostly in argumentative contexts and through the results of the survey, we argue that some offrecord strategies are equally strong or stronger than bald-on-record strategies. This study introduces the use of drama as a valuable source of near-natural speech data. To date, the use of drama data in analysing speech acts have been very limited. By analysing drama data, new aspects of Korean refusals have been uncovered. In particular, this study has been found that many of the refusals involve more the augmentation of face threat than its minimisation, unless there is a large power difference and/or a distance to maintain. This is seemingly in contrast to what is assumed in the politeness theory formulated by Brown and Levinson (1987).
7
Roupcová, Michaela. "Fenomén jihokorejské kulturní vlny v kontextu globalizace." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203978.
Full textAbstract:
The master thesis analyses the South Korean culture wave (known as Hallyu) in the context of globalisation and Internet development. The theoretical part defines key terms in the area of globalisation, focusing on cultural globalisation and the role of Internet. This part further explains the origins and the spread of Korean popular culture with focus on its glocalization and the role of social media and the benefits of the wave for its country. The practical part of this master thesis deals with the presence of Korean wave in the Czech Republic. Included is also own research aimed at Czech fans of Korean culture. The final part includes the research evaluation, interpretation of the findings and the results obtained.
8
Park, Changhee. "Ideological Representations of Gender in Television: Ideological and Structuralist Semiotic Analysis of Korean Television Drama /." The Ohio State University, 1995. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487931512616791.
Full text
9
Park, Man Ki. "The Strange Case of the Animated Jekyll and the Online Hyde : a documentary study of Korean youth culture and identity." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/19665.
Full textAbstract:
Robert Louis Stevenson s The Strange Case of Dr Jekyll and Mr Hyde (1886) is the starting point for my practice-led research project. Stevenson's Victorian novella enables me to identify core themes which are pertinent to a discussion of the construction of contemporary identities in Korean youth culture. These identities are exemplified in the creation of avatars the virtual characters of animated online games such as massively multiplayer online role-playing games (MMORPGs). My animation practice is developed by addressing how Jekyll and Hyde provides useful critical and creative tools, such as gothic imagery and detective thrillers, for looking at the double . This concept is used to investigate the case of a young Korean boy, addicted to online gaming, who committed violent acts. My animated drama-documentary draws on research into the real and virtual Korean worlds and employs a visual ethnographic methodology to test my research question: in what ways can the construction of 'identity' (based on concepts drawn from 'Jekyll and Hyde') be identified in contemporary 'virtual' media (i.e. 'MMORPGs'/the 'animated' documentary), and how does this facilitate an address of the specific case of 'Korea' and 'Korean-ness'? The thesis is structured into five chapters: The Idea of Dr Jekyll and Mr Hyde, Theorising Identities in a Korean Context, Theorising Visual Ethnography, Theorising Animated Drama-Documentary, and A Film Practice as Animated Drama-Documentary in Visual Ethnography. Evidence of the research process and findings is located in a series of appendices. Theories about the construction of identity are discussed from three different perspectives: sociology, psychoanalysis and bio-culturalism. In my film practice, I look for the connection between the anxious self and Korean social issues, such as modernisation and the 1997 IMF economic crisis, to account for Korean youth s identity formation through online gaming. My research shows that many South Korean MMORPG users construct identity within contemporary virtual media and that this contributes to a very complex Korean-ness amongst Korean youth. Online gaming has both positive and negative consequences. Immersion in the virtual world can lead to addiction and to the violence which is at the core of my film narrative. It can also result in close online friendships, offering kinship not available in many broken families, or families inhibited in their communication by social roles and expectations, or the effect of economic failure and loss. My practice criticises young Korean people's narrow and limited social environment and proves that they desire liberal expression and decision-making for themselves, which can be experienced through the embodiment of animated avatars in MMORPGs. Hence, the online Hyde , though assumed to be a negative or destructive force, is actually a vehicle for varied and numerous social identities for youth culture preferable to those available in real Korean society. The research mounts a critique of the meaning of the online Hyde , not as a misrepresentative and negative representation of Korean-ness, but as a revelation of its contemporary meaning which can be articulated though animation, a tool which has applications within visual ethnography.
10
Yun, Hunam. "Appropriations of Irish drama by modern Korean nationalist theatre : a focus on the influence of Sean O’Casey in a colonial context." Thesis, University of Warwick, 2010. http://wrap.warwick.ac.uk/34647/.
Full textAbstract:
My thesis explores how a translated author on the periphery of the host culture’s translated repertoire can be at once subversive and innovative on the colonial scene, using as an example the case of Sean O’Casey in colonial Korea. It explores the importation of Irish drama in modern Korean theatre during the colonial period and examines the appropriations of O’Casey’s plays by a central Korean playwright, Yu Chi-jin, in creating his own plays. Under Japanese colonial rule in the early twentieth century, intellectuals perceived the supreme task for the Korean people to be the recovery of national sovereignty and independence. The modern Korean theatre movement which rose among Korean intellectuals and dramatists during the colonial period was to play a major part in this task. The ultimate goal of this movement was to establish a modern national theatre promoting Korean culture and educating the people, thereby recovering national independence. As their modernised dramatic polysystem was still "young", Korean intellectuals and dramatists who were involved in the theatre movement had to borrow dramatic models from other countries. One of the models they chose was Irish playwrights, especially those who were involved in the Irish dramatic movement. They published or staged the works of W.B. Yeats, Lord Dunsany [Edward John Moreton Drax Plunkett], Augusta Gregory, J.M. Synge, St. J. Ervine, T.C. Murray and Sean O'Casey. Although O'Casey was considered an important dramatist in the Irish dramatic movement, he was a playwright on the periphery in the list of translated Irish dramatists in Korea due to the colonisers’ censorship. However, he remained as a subversive and innovative playwright on the colonial scene by virtue of being appropriated by Yu Chi-jin who used O’Casey’s plays as models when creating his own works. In discussing the subject matter of my thesis, I use Even Zohar’s polysystems theory as a starting point in looking at ideological issues surrounding translation and extend the discussion to offer a postcolonial perspective. While most translation in a colonial context was considered as "an expression of the cultural power of the colonisers," my thesis shifts the focus to translation as an expression of the cultural power of the colonised. I explore how the colonised uses another colonised culture to subvert the colonisers’ power.
11
Lee, Mikyung Chris. "Public dialogue between Church and Others through a communicative mode of madangguk a practical theological perspective /." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-11092005-112314/.
Full text
12
Kang, Chang Il. "Les débuts du cinéma en Corée : entre projection et spectacle vivant." Thesis, Paris 8, 2018. http://www.theses.fr/2018PA080032.
Full textAbstract:
Cette recherche est une étude sur les débuts de l'histoire du cinéma en Corée des premières projections de films dans ce pays jusqu'en 1935, année pendant laquelle les Coréens ont commencé à produire des films parlants. Dans la première partie, nous avons étudié l’arrivée du cinéma en Corée, quand et par qui il a été introduit dans ce pays. Puis, quels films ont été vus par le public coréen et quels effets ils ont produits sur ce public.Dès les premiers temps du cinéma, chaque région du monde a essayé de surmonter les manques du film muet. Aussi, la deuxième partie s’intéresse à la particularité de la projection des premiers films muets en Corée. Le mot « spectacle cinématographique » se réfère, d’abord, à la représentation de films dans les premiers temps des débuts du cinéma. Le spectacle cinématographique sous-entend la possibilité d’un accompagnement supplémentaire, surtout sonore. En effet, les premiers films étaient « muets » et le moyen de mettre du son sur la pellicule n’avait pas encore été trouvé. De plus, souvent, il y avait aussi un concert ou un court spectacle secondaire (clown, bonimenteur, etc.) pendant, avant ou même après la projection des films. Cet ensemble autour de la projection de films représentait un véritable « spectacle cinématographique ». Nous avons étudié ce spectacle mixte présenté depuis 1919 à Séoul en Corée, et qui combine concert, projections de films, théâtre occidental moderne et boniment appelé Chosŏn Sinp'a Hwaltong Yŏnswaegŭk ou Chosŏn Kino-drama.Dans la troisième partie, nous avons présenté et analysé les données sur les films muets coréens dont nous avons pu retrouver les tracesThis research is a study of the history of cinema in Korea from the first motion pictures screenings until 1935, the year in which Koreans began making their talking films.In the first part, we study the arrival of cinema in Korea, when and by whom was the motion picture introduced in this country. Then, what films were seen by the Korean public and what effects they had on this audience. From the early times of cinema, the diverse regions of the world have tried to overcome the lack of the silent motion picture. The second part is focused on the specificity of the first silent motion pictures screenings in Korea. The Spectacle cinématographique can refer to the form of the representation of the motion pictures in the early days of cinema. The word Spectacle cinématographique implies the possibility of an additional accompaniment, especially the sound. The first films were "silent" and the way of putting sound on films had not been found yet. At that time, there was a concert or a short secondary show (clown, pitch, etc.) during, before or even after the screening of the films. We study the Spectacle cinématographique called Chosŏn Sinp'a Hwaltong Yŏnswaegŭk or Chosŏn Kino-drama which was presented since 1919 in Korea that combines the pitch, the concert, the modern western theater and the motion pictures screenings.In the third part, we report all the data concerning silent Korean films of which we still found the traces
13
Kang, Chang Il. "Les débuts du cinéma en Corée : entre projection et spectacle vivant." Electronic Thesis or Diss., Paris 8, 2018. http://www.theses.fr/2018PA080032.
Full textAbstract:
Cette recherche est une étude sur les débuts de l'histoire du cinéma en Corée des premières projections de films dans ce pays jusqu'en 1935, année pendant laquelle les Coréens ont commencé à produire des films parlants. Dans la première partie, nous avons étudié l’arrivée du cinéma en Corée, quand et par qui il a été introduit dans ce pays. Puis, quels films ont été vus par le public coréen et quels effets ils ont produits sur ce public.Dès les premiers temps du cinéma, chaque région du monde a essayé de surmonter les manques du film muet. Aussi, la deuxième partie s’intéresse à la particularité de la projection des premiers films muets en Corée. Le mot « spectacle cinématographique » se réfère, d’abord, à la représentation de films dans les premiers temps des débuts du cinéma. Le spectacle cinématographique sous-entend la possibilité d’un accompagnement supplémentaire, surtout sonore. En effet, les premiers films étaient « muets » et le moyen de mettre du son sur la pellicule n’avait pas encore été trouvé. De plus, souvent, il y avait aussi un concert ou un court spectacle secondaire (clown, bonimenteur, etc.) pendant, avant ou même après la projection des films. Cet ensemble autour de la projection de films représentait un véritable « spectacle cinématographique ». Nous avons étudié ce spectacle mixte présenté depuis 1919 à Séoul en Corée, et qui combine concert, projections de films, théâtre occidental moderne et boniment appelé Chosŏn Sinp'a Hwaltong Yŏnswaegŭk ou Chosŏn Kino-drama.Dans la troisième partie, nous avons présenté et analysé les données sur les films muets coréens dont nous avons pu retrouver les tracesThis research is a study of the history of cinema in Korea from the first motion pictures screenings until 1935, the year in which Koreans began making their talking films.In the first part, we study the arrival of cinema in Korea, when and by whom was the motion picture introduced in this country. Then, what films were seen by the Korean public and what effects they had on this audience. From the early times of cinema, the diverse regions of the world have tried to overcome the lack of the silent motion picture. The second part is focused on the specificity of the first silent motion pictures screenings in Korea. The Spectacle cinématographique can refer to the form of the representation of the motion pictures in the early days of cinema. The word Spectacle cinématographique implies the possibility of an additional accompaniment, especially the sound. The first films were "silent" and the way of putting sound on films had not been found yet. At that time, there was a concert or a short secondary show (clown, pitch, etc.) during, before or even after the screening of the films. We study the Spectacle cinématographique called Chosŏn Sinp'a Hwaltong Yŏnswaegŭk or Chosŏn Kino-drama which was presented since 1919 in Korea that combines the pitch, the concert, the modern western theater and the motion pictures screenings.In the third part, we report all the data concerning silent Korean films of which we still found the traces
14
Hong, Ki Myung. "Exegesis and screenplay for a film entitled: White Magnolia." Click here to access this resource online, 2009. http://hdl.handle.net/10292/790.
Full textAbstract:
Most new migrants choose New Zealand as their second home country because New Zealand provides peaceful, safe and relaxed life style and also quality education compared to their homelands. However, for most migrants, settling down in New Zealand is one of the most dynamic and complex processes in their lives. Many migrants are struggling to adjust to New Zealand because the expression of cultural values is different in New Zealand than in their cultures. As migrants adjust to the new culture, their traditional cultural values are increasingly challenged by New Zealand cultural values leading to some degree of personal change. As a result, most immigrants encounter many unfamiliar cultural values in the initial stage of immigration to a New Zealand culture. This story is about the impact of culture-shock on an ordinary Korean migrant family and their struggle adjusting in a new society.
15
Murdoch, J. L. "Unmasking Talchum: An Embodied Inquiry into Korea’s Masked Dance-Drama." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300734669.
Full text
16
Streng, Catherine Ann. "Riding the Wave: How the Media Shapes South Korean Concepts of Beauty." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157645/.
Full textAbstract:
This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean television, such as K-Dramas, talk shows and films, which celebrate transformations and feature makeovers and thus normalize cosmetic surgery, create a fantastic space for viewers where the viewers are compelled to act on a media-generated desire to undergo cosmetic surgery in the belief that doing so will also transform or better their lives in the same way it does for the characters in these Korean television productions.
17
Yoon, Kisung. "Religious Media Use And Audience's Knowledge, Attitude, And Behavior: The Roles Of Faith Motivation, Program Appeals, And Dual Information Processing." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300737134.
Full text
18
Hung, Hsiu-Chin. "Transnational media consumption and cultural negotiations : Taiwanese youth look at Japanese and South Korean television dramas." Thesis, Goldsmiths College (University of London), 2013. http://research.gold.ac.uk/8853/.
Full textAbstract:
The viewing of Japanese and South Korean TV dramas in Taiwan represents an opportunity to explore foreign media popularity as a cultural phenomenon. In addition, we can also examine the relationship between youth audiences and their construction of a sense of collective social identity in relation to their cultural ‘others’. This thesis examines how Japanese and South Korean TV dramas are incorporated into the lives and cultural practices of young people in Taiwan by looking at the varying degrees and levels of acceptance they enjoy, as well as the different purposes these dramas are used for. In addition, this thesis investigates the process of modern nation-building and the (re)construction of ‘local’ Taiwanese cultures in the context of transnational cultural flows. It focuses on how Taiwanese youth construct their own interpretations of national identity in the space which lies between the traditional Chinese national/cultural identity imposed in the pre-1987 period, and the new world of free media which heralds different models of identity emerging from the regional flows of cultural goods. Methods of data collection include: distribution of a questionnaire (278 in total) which was designed to give a general understanding of the consumption of both Japanese and Korean TV dramas. This was then followed by four group discussions with secondary school students and ten one-to-one interviews with university students. In this fashion the research investigates at a concrete level the cultural consumption of Japanese and Korean ‘trendy dramas’ (television dramas) and examines the ways in which young Taiwanese audiences utilise their new transnational cultural resources in order to construct a Taiwanese cultural identity that is orientated towards a specifically East Asian context. Although this work attempts to understand the ideas young Taiwanese have about national and cultural identity within the context of regional popular culture flows – focusing on the reception of Japanese and Korean popular TV dramas during late 1990s and early 2000s – it also demonstrates the way in which local, regional and global cultural flows contribute toward the production of a critical transcultural identity.
19
Kim, Ju Yeoun. "How to embrace culturally different voices : a search to produce a new educational drama practice in Korea." Thesis, Birmingham City University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520816.
Full textAbstract:
Through the study, the research question, "how to embrace culturally heterogeneous voices with the Western approach to educational drama", is explored in theory and practice. In particular, this question corresponds to the needs of current educational drama in South Korea, 20 years after the introduction of Western approaches. The answer to the research question is therefore sought in discovering a particular way of Korean educational drama practice which can accommodate Korean cultural sensibilities with the Western way of educational drama. From the literature review, it is found that if any educational drama programme intends to involve educational drama seeking some features of the West and culturally different aesthetic and artistic feelings, they should be handled separately. In addition, the separate implementation of culturally different aesthetic and artistic concepts brings out some effects in terms of identity. Students become conscious and critical of their identities and accordingly their identities become multiple. Going further, they are open to new dimensions of the self. In this sense, a particular way of Korean educational drama practice is theoretically identified in which Sadari dramatic play involving socially critical perception and Haemaru dramatic play embodying kil hung/ shinmyoung p'uri are included and conducted separately. In order to make the theoretically constructed programme more workable in practice, the study carries out action research in the real classroom, identifying problems, challenges and strategies. The outcome of the action research demonstrates that such theoretically identified fmdings are realizable in real practice but some suggestions are made to bring out such features better. Firstly, for educational drama like Sadari dramatic play, which pursues socially and culturally conscious and critical awareness through emotional engagement, it is useful for teachers to have a gauging tool to measure how much emotional involvement is made and how much critical detachment and cognitive awareness is developed; then, problems and strategies to resolve the problems can be identified. Since Bundy's model used in this research as the measuring tool lacks detailed explanation of the process to link emotional engagement to critical reflection, this study therefore proposes that a model with a more articulate explanation of the process can be tried in the future. Secondly, for the culturally different artistic feeling like the kif ht1ng/ shinmyoung p'uri of Haemaru dramatic play, the awareness of new artistic feeling requires three stages: engagement with the given artistic media; grasp of the feeling and cognitive understanding of the artistic feeling. Therefore, if any problem arises, it can be examined with regard to these three stages. Thirdly, the emergence of critical reflection of the self through encountering culturally diverse dramatic languages does not occur without accompanying emotional conflicts such as fear, excitement and anger. The teacher's intervention to bring out critical reflection can be impossible unless students demonstrate affective responses. Fourthly, if educational drama practice attempts to bring out openness to new dimensions of the self by confronting culturally diverse dramatic languages, this study suggests having an experimental stage to provide the opportunity to view and to experiment with given dramatic languages differently and to observe the process of creation. Since this strategy is not actually applied in this research and only identifies the potential, this study proposes that this can be tried in the future
20
Hwang, Hye-ran. "Organisational capabilities and organisational rigidities of Korean chaebol : case studies of semiconductor (dram) and personal computer (PC) products." Thesis, University of Sussex, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262715.
Full text
21
Jeon, Youngji. "Relationship between History Plays and Historical Studies Through Comparing the Dramas and the Audience Receptions of Yi Sang Counts to Thirteen and Our Joyful Young Days." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1272219149.
Full text
22
Hwang, Ha-Young. "Reconsidering the relationship between aesthetic engagement and social efficacy in applied drama through intercultural perspectives of the body : through a case study of using psycholophysical principles in drama practice with teenagers in Korea." Thesis, University of Exeter, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.479293.
Full text
23
Kim, Su-youn. "Issues related to the potential adoption of drama as an integral part of a new national curriculum : the case of South Korea." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/66682/.
Full textAbstract:
South Korea has recently adopted a new national curriculum (the new NC, 2009 NC), emphasising the development of students’ creativity, their interest in learning, and self directed learning. However, it seems that some confusion exists in local schools as to how to follow the emphasised points of the new NC. This study started under the hypothesis that the adoption of drama and story would contribute to schools following the main ideas of the new NC, facilitating an enjoyable and effective curriculum in local Korean schools. To examine this hypothesis I created a workshop which actively adopted drama and story, with a focus on teaching selective parts of the new NC to year one classes. I wanted to intensively observe what happened during these workshops. I had a total of six or seven sessions to teach the workshop to five year one classes in two Korean schools. I adopted the case study as my research methodology, studying the five cases (the five year one classes) in depth with a mixed method approach, which allows the use of both qualitative and quantitative research methods. After the workshop those students, class teachers and head teachers who participated in the study provided positive responses regarding the adoption of drama and story within the new NC. It can be said that this study shows the possibility that adopting drama and story can be a way to teach the new NC in an enjoyable and stimulating manner. However, it has also found that the class and teacher require certain conditions in order for the effects of adopting drama and story to be fully realised. In particular, it is very important to develop school teachers’ understanding of drama in the classroom and to support them in their practice if they want to adopt drama in their teaching. Therefore individual schools, the Ministry of Education and the Local Ministry of Education need to cooperate to provide proper support for teachers. It is expected that this study will result in more active future research in this area, since there is still no published research about drama and story for both an integrated curriculum and, more specifically, for the new NC design in Korea.
24
Chen, Hui-shan, and 陳蕙珊. "Korean drama induced tourism." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83853139051393656000.
Full textAbstract:
碩士國立中正大學
行銷管理研究所
95
In recent years, Korean drama has getting popular in Asia, including Taiwan, Japan, Hong Kong, China, even in America. It not only induces the phenomenon of "Korean-craze", but also increasing demands of related products, such as clothes, foods, popular goods, and destinations featured on TV. In consideration of this circumstance, this paper explores of the power of Korean drama as a force in tourism marketing, and provides evidence of the impact of media-induced tourism. Study conclusion showed that as the popularity of Korean drama increases, it has the power to increase the tourism demand, especially for specific destinations featured on TV. It means Korean drama led in Taiwan simply influenced the behavior on tourism consumption. In concern of future development of tourism business in Taiwan, it suggests that the effect of television-induced tourism should be taken into account for implications of place marketing.
25
LI, CHIA-CHI, and 李家齊. "A Survey on Korean National Image Building from Korean Dramas: From the Perspectives of Korean Drama Fans in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9hk783.
Full textAbstract:
碩士南華大學
國際事務與企業學系公共政策研究碩士班
105
This study mainly aims to explore the building of the entire national image in South Korea on the aspects of politics, economy and society. To achieve the goal of this study; first, the relevant information and literature had been completely collected and intensively studied to establish the theoretical framework of this study; second, such qualitative research methods as literature analysis and in-depth interviews were used to carry out this study; third, the questions were made based on the distinctive characteristics of Korean politics, economy and society which could be observed through watching Korean dramas. The Korean drama fans in Taiwan interviewers were raised by the Bulletin Board System-PTT with a total number of 6. The research discoveries: 1. The research discoveries on the building of Korean national image of politics from Korean dramas. (1.) Corruption Perception Index(CPI) presented in Korean dramas is low beacause of the plot setting. (2.) The characteristics of current state of officialdom presented in Korean dramas include numerous tricks on election, officials shield one another, distinctive class hierarchy, and the prevalence of corruption; therefore, the Korean drama maniacs are under the impression that the government functionary is corruptive and unjust. (3.) The rate of citizens’ participation in political affairs in Korean dramas differ based on the plot setting. (4.) The freedom of Korean media observed by watching Korean dramas include reporting news fairly, reporting news unrighteously due to external factors and watching Korean dramas doesn’t influence the Korean drama maniacs’ viewpoints toward Korean press. (5.) The viewers of Korean dramas in Taiwan have negative viewpoints toward Korean political system because of the plots and charaters presented in the Korean dramas. 2. The research discoveries on the building of Korean national image of economy from Korean dramas. (1.) There’s obvious rural-urban disparity on the aspects of the living standard, medical standard, and the transport facilities. From watching Korean dramas, we can see clearly there’s a huge difference between cities and countries. (2.) The socioeconomic standard of common people appears to be good, and the people there seem to have decent jobs. Recently, the occupation of male and female leading characters in Korean dramas are more diverse than before. (3.) Most of the family patterns in Korean dramas are nuclear family, which means children live with their parents; while the residence patterns diverse according to the socioeconomic status of the people. (4.) The overall quality of transportation in south Korea is good. The roads there are wide, the route marks are clear, the mass transit system is convenient. Though unavoidably there’s traffic jam sometimes, but the transportation condtion is good in general. (5.) In Korea dramas, we see the rich wear luxurious clothes, drive imported cars, and eat expensive cuisine; the common people drive homemade cars or just to take mass rapid transportation, eat simple food and live in an ordinary house; while the poor lead unstable lives and have severe financial problems. Therefore, the Lorean dramas somehow show the real social phenomenon of poverty gap in South Korea. (6.) The cellphnes, cars, vidoe games, food, clothes, and even the latest technology made in Korea are often placed in the Korean dramas not only on the purpose of product placement marketing but also a display of national power. 3. The research discoveries on the building of Korean national image of society from Korean dramas. (1.) The Korean dramas reveal that the Korean pay much attention to patriotism, the cogitation of morals, the respect for seniority. Besides, the Korean seem to have boisterous nature and dare to express their feelings directly. In many dramas, we can also find the fact that the Korean seldom say uncle even when they’re in bad situation. (2.) The respect for seniority, the attachment to deal with family relationship, and the usage of Chinese character indicate the continuation of tranditional culture in South Korea. (3.) Not only trantional religion but also other foreign religion, like Catholicism and Christianity are commonly seen in Korean dramas. Thus, we can say that Korea is open to variant religion. (4.) By Korea dramas, we can find most of the companies value employees’ qualification. Besides, there are intense working competition in a company. Furthermore, working overtime and entertaining clients after work are the culture of company’s workplace in South Korea. (5.) The Korean highly value the usage of honorific, and the record of formal schooling. Some Korean dramas expecially focus on the remodeling of labedled people in society. Therefore, Korea is a country which has obvious social class. (6.) Generally speaking, the female status in South Korea is lower than the male’s because the female characters often have lower social status and are easily discriminated in a workingplace. (7.) Some of the content in Korean dramas reveal the real part of Korean society, but sometimes the content may embellish Korea. (8.) Some Korean drama maniacs think watching Korean dramas will enhence their willingness to travel South Korea, but some of them don’t agree with this viewpoint.
26
Tseng, Hui-Wen, and 曾慧文. "Investigating the Effect of Viewing Korean Drama on Fans'' Awareness and Attitude toward Korean Drama and Culture." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/92997311637490060838.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
95
This research has discussed Korean drama audience’s awareness and attitude toward Korean drama and Korean culture after their viewing activities by deep-interview with Korean drama fans which then identified the characteristics of join fans club(or not) and pure Korean fans(or not) that make them different in the level of awareness and attitude toward Korean drama and Korean culture. Finally, it identified the different level of awareness and consumption activity of the pure practical community, pure virtual community, and the mix of both. It has found that Korean fans who had joined the club discussed more in detail than those who hadn’t, thus their awareness to Korean drama are deeper. As to the awareness of Korean culture, Korean fans who had joined the clubs had known the most. Due to impure Korean drama fans paid more attention to Korean star than pure Korean drama fans, the impure Korean drama fans who had joined clubs know Korean culture no more than those who hadn’t joined clubs. On the other hand, the pure practical community knew Korean drama and Korean culture the lest while the fans who exist in both virtual and practical community knew more. However, both types have low involvement of consumption activity. The pure virtual community knew Korean drama and Korean culture the most and who had the highest involvement in consumption activity.
27
Chou, I.-Pin, and 周儀平. "College Students' Perception on Elements of Drama in Korean Drama Series." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/41706496394283382988.
Full textAbstract:
碩士南臺科技大學
應用英語系
104
Abstract The study aims at investigating (1) the effects of elements of drama on college students’ satisfaction with Korean trendy drama series, (2) the benefits viewers get most from their favorite Korean drama series, and (3) purchase intentions that college students have for products in Korean drama series, and (4) the relationships between elements of drama, viewing benefits and purchase intentions. Four hundred and twenty-seven valid copies of questionnaires were collected from college students in Southern Taiwan University of Science and Technology and Chia Nan University of Pharmacy and Science. The data analysis included descriptive statistics, factor analysis, reliability analysis, Pearson correlation, and multiple regression. It was revealed that the effects of elements of drama on audience satisfaction from high to low were music, character, spectacle, plots, dialogue, and thought. The benefits college students get from their favorite Korean drama series from high to low were (1) diversion, (2) learning about different culture, (3) getting away from reality, (4) pursuing trends, and (5) learning information and improving social relationships. In addition, the college students had the highest purchase intention for foods among the products. It was inferred that college students have higher purchase intentions for low involvement products than high involvement products, feeling products than thinking products. Most elements of drama had significant effects on viewing benefits, and music and spectacle, and thought had significant effect on purchase intention. After the investigation, suggestions on drama series production, import, promoting culture and product placement were given. Key words: elements of drama, audience satisfaction, viewing benefits, purchase intention, product categories
28
Hua, Liu Li, and 柳麗華. "The Research of Korean Drama Viewing Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57148190613260676340.
Full textAbstract:
碩士康寧大學
企業管理研究所
103
This study aimed to explore the current situation of the public’s Korean drama viewing, factors contributing to Korean drama viewing, and Korean drama viewing behavior under the constraints effect. Through the questionnaire survey and statistical analysis, pertinent conclusions and specific recommendations were put forth to serve as a reference for relevant units. The questionnaire survey method was adopted for data collection. Through convenience sampling and with residents from Nantou County as the participants, a total of 420 questionnaire copies were distributed, of which 400 valid copies were recovered, accounting for the effective recovery rate of 95%. The valid questionnaire copies underwent analysis suing statistical methods such as descriptive statistics, factor analysis, t-test, one-way ANOVA, Pearson’s product-moment correlation coefficient, and simple regression analysis. Findings show: 1. Among the participants, the daily Korean drama viewers comprised the majority, followed by Taiwanese soap opera viewers, Mainland Chinese drama viewers, and Japanese drama viewers; the Hong Kong drama viewers accounted for the least. 2. The main factors contributing to the public’s Korean drama viewing include understand customs of different countries, broaden horizons, beautiful music, good-looking actors, diversified program types, away from busy life, and stress relief. 3. Korean drama production teams hold a stringent attitude towards customer-oriented program production, able to grasp consumer mentality, bring constraints effect into full play, and meet consumer demand, all of which are keys that have triggered the wave of Korean dramas in Taiwan and Asian countries. 4. The imagery conveyed by commercials broadcasted in between Korean Drama show time (actual images of Korea, the images of Korea by fashioned plots) changes according to age, occupation, monthly income, and monthly disposable amount. 5. The purchase intention changes according to variables such as age, marital status, monthly income, monthly disposable amount, and lifestyle. 6. The imagery conveyed by commercials broadcasted in between Korean drama show time has a direct and significant impact on purchase intention and travel motivation.
29
Cheng, Yen-Yin, and 鄭喭冘. "The Relationship between Korean Tv Drama Involvement and Purchase Intention of Korean Drama Products-The Moderating Effect of Generation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4zmv89.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士班
103
ABSTRACT The Korean Media culture industry produces a huge amount of societal values in Asia.With the vigorous development of the Korean entertainment industry in Taiwan, Korean drama stimulate a large demand for Korean product on Taiwan market.In recent years, the market of Korean drama product is expanding gradually. But in recent studies,the relationship between Korean Tv drama involvement and purchase intention of Korean Drama Products is still unclear. Therefore, the purpose of this study is to examine the moderator of generation in the relationship between the Korean Tv drama involvement and purchase intention of Korean Drama Products. The subjects surveyed in this study were those participating in the activities of Korean TV drama.A thesis survey questionnaire has been designed, and thereby provide decision makers with reference related to their industries. 400 copies of questionnaires were dispatched and 363 of them were valid. The effective response rate is 90%. Factor analysis, descriptive statistics, reliability analysis, validity analysis, correlation analysis, regression analysis, and other statistical methods are employed to acquire the study results as follows: 1. Korean Tv Drama Involvement has significantly positive influence on purchase intention of Korean Drama Products. 2. Generation has moderating effect between Korean Tv Drama Involvement and purchase intention of Korean Drama Products. Keywords: Involvement, Purchase intention, Generation
30
Hsin, Tung-Li, and 辛茼豊. "“That’s How Korean Drama Plays.”— A Research of the Taiwanese Audiences’ Viewing Pleasure and Practice after Viewing Korean Drama." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2s6hcz.
Full textAbstract:
碩士輔仁大學
大眾傳播學研究所碩士班
106
In 2001, Korean dramas became a trend and went viral in Taiwanese television environment. Watching Korean dramas was a routine for a lot of Taiwanese audiences. The research purpose of this research is understanding the pleasure happen of Taiwanese audience and knowing the reason that Taiwanese audiences practice drama texts. We also want to know meaning and feeling about drama texts practice. This research adopted the way of qualitative in-depth interview. There are 10 respondents. In research about pleasure, only productivity pleasure doesn’t happen obviously. The other pleasure do happen. The reason that audiences do Korean drama texts practice is audiences want to have closer relationship with Korean dramas. Audiences’ feeling of Korean drama texts practice is sense of accomplishment.
31
Wang, Chia-Chen, and 王珈湞. "Effects of Japanophilia and Korea-philia on Taiwan's Cultural Identity──A Case Study of Japanese Drama and Korean Drama." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f8qy23.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
103
In recent years, Taiwan actively develops cultural and creative industries. Among them, the most important is television content industry. As a result, Taiwan is committed to delivering good drama program. But it is difficult to resist the influence of Japanese drama and Korean drama. Japanese drama and Korean drama are quite popular in Taiwan. Then has brought cultural phenomena in contemporary Taiwan—“Japanophilia” and “Korea-philia”. This study focuses on how “Japanophilia” and “Korea-philia” affect Taiwan’s cultural identity. In this study, the Japanese drama’s audiences and Korean drama’s audiences as the research object. Then try to discriminate “Fan” between “Japanophilia” and “Korea-philia”, and understand them how to affect Taiwan’s cultural identity. This study used SEM methods for structural equation modeling to explore the relationship between “Japanophilia” and “Korea-philia” with cultural identity. This paper shows that “Japanophilia” and “Korea-philia” have a great impact on the cultural identity. It also shows advantages of Japanese drama and Korean drama. This paper has a great significance in the development of Taiwanese drama. As a result, we should not only accept foreign cultures but also learn from them.
32
Song, So-Ra, and 宋小麗. "Korean TV Drama Influences on Korean Brand Image, National Image and Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37262251034437882775.
Full textAbstract:
碩士龍華科技大學
企業管理系碩士班
103
This study evaluates whether Korean TV drama influences on Korean brand image, national image and purchase intention. Questionnaires were distributed to Taiwanese students in Ming Chuan University and Lunghwa University of Science and Technology, gathered totally 360 samples. A number of 340 samples were usable, accounted for 94.4%. SPSS statistical analysis package was used for assessing measurements reliability, descriptive statistic, t-test, ANOVA one-way analysis, factors analysis and regression analysis. The results of this study show that Korean TV drama partially influences on Purchase intention, with Korean brand image and National image cognitive mediating effect. In addition, all of the rest of hypotheses are positively affects each other. The findings found that the higher frequency that people watch Korean TV drama, the more positive affects to Korean product's brand image, the national image as well as purchase intention would be relatively higher.
33
La, Torre Nichole S. "Hallyu : discourses of Korean drama viewership in China." Thesis, 2008. http://hdl.handle.net/10125/20412.
Full text
34
LO, TSAI-FENG, and 羅彩鳳. "Korean Drama viewing behavior on tourism impact motive." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/n4p4kp.
Full textAbstract:
碩士萬能科技大學
經營管理研究所在職專班
106
Of the main purpose of this study is to understand viewing, whether they will be watching Korea's play because watching Korean play produced by tourism will and motivation to do so. " This study sampled range in the Facebook love hanju " club for the study of museum objects to investigation, network questionnaire totals to 668, effective way, a total of recovery is not valid sample survey questionnaire for efficiency has zero points, recovery.Is via sample in order to make an effective and 100 ℅ SPSS22.0 T statistical methods include basic data analysis, independent, statistical software to analyze sample examination and determination which tops the same analysis and single factor analysis of statistical data analysis for (ANOVA). The results and sex, cut Korea's play the length of time, a week of viewing behavior and motives, and attention, and watching Korea to the overall perception of South Korea, after play.Tourism will and motivation of tourism, and etc. have significant difference exists, and other variables (such as marital status, age, personal monthly income, education, can be used freely by the occupation, residence, and of the total amount.Enhanced length to hanju, watching TV every day of the time) are no significant difference. In the research process, as well as understanding to promote the combination of culture and tourism will be able to produce a very powerful economic benefits. As a result, hoping to provide more than a comprehensive promotion planning for sightseeing as a unit of the reference related to Taiwan's culture can receive more attention, and devoted more, creating economic miracle.
35
Wu, Hsiao-Nung, and 吳筱儂. "Hierarchical Linear Relationship among Drama Advantage,Culture Proximity and Fans on Korean Drama." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/75736855118511479821.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
103
Due to the current economic system gradually revolving around the importance of experience, the cultural and creative industries have become one of the essential fields every country strives to further develop. The goal of the cultural and creative industries aims to introduce to other countries the characteristics of national culture and art via various forms. In recent years, the Korean Wave has swept across continents thanks to Korean dramas, a crucial facilitator. The study has sought to examine factors that contribute to the popularity of Korean dramas using questionnaires. The findings of the study are assumed to feed back to the development of Taiwanese dramas and provide significant implications for the promotion of Taiwanese culture. In this study, hierarchical linear model (HLM) was employed as a research tool probing into the impact of factors, such as audience’s gender, age, and educational background, in relation to superiority and cultural proximity of Korean dramas. The results of the study showed that both the set-up of scenes and cultural proximity presented in Korean dramas influence the internal reactions and external behaviors of the audience. The audience’s addiction to Korean dramas is also subject to gender, age, and educational background. It is suggested that the Taiwanese producers should take the audience’s gender, age, and educational background into consideration while working on dramas of different genres. Moreover, cultural characteristics should be embedded in plots and scenes, which helps convey invisible cultural values and attract audience from different backgrounds. Also, the promotion of Taiwanese dramas in East Asia should be considered first because of the advantages of the similarities of cultures and languages, which prevent the formation of cultural barriers and facilitate the transmission and integration of Taiwanese cultures.
36
林方諭. "A Study of Korean Cosmetics Globalization - Case of PPL in Korean Drama in Taiwan Consumer Market." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/36579324839075554850.
Full text
37
Zhang, Xiangyi. "Cultural representation in Korean TV drama : Case of "Han Liu"." Thèse, 2005. http://hdl.handle.net/1866/17414.
Full text
38
CHIU, YU-HSUAN, and 邱于軒. "The Influences of Korean Drama on Korea Travel Intention in Taiwan-a case of college students." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3zmwzb.
Full textAbstract:
碩士南臺科技大學
應用英語系
105
Recent years have seen increased attention being given to the Korean tourism in Taiwan. Basically, people know more about Korea through watching Korean drama. Since the influences of Korean drama in Taiwan as a research field has not yet been much stretched out. The study here present in the present paper aims to explore the influences of Korean drama toward Korea travel intention in Taiwan. The recent research applied quantitative research to the participants. Travel intention, perceived value and product involvement were the factors to test the participants. Respondents will be constructed by Taiwanese college students in the grade third and fourth. The results show that most of the participants’ does not received high product involvement so that the findings go against the theory.
39
Chen, Szu-Yu, and 陳思伃. "A Study of Consumer Attitudes Toward Television Drama Merchandise: A Korean TV Drama as an Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14903613328071294225.
Full textAbstract:
碩士朝陽科技大學
應用外語研究所
100
The cultural and creative industries have been receiving increasing attention worldwide. In Asia, South Korea’s achievements in its cultural and creative sector, particularly in television dramas, have been greatly noticed. The popularity of Korean dramas often creates demand for program-related merchandise, which can generate additional benefits. This paper attempts to explore the influence of television drama merchandising on Taiwanese consumers’ attitudes toward the products by taking a Korean TV drama, entitled Minami Shineyo (You''re Beautiful), as a case. The research applies the connectedness construct to evaluate the intensity of the relationship(s) that viewers develop with the case TV miniseries and its characters, and balance theory to address the main research issue on the relationship between attitudes to the drama characters and attitudes to the drama merchandise. The concept is based on balance theory, in which attitude alignment is the interpretation of relationships between a triad composed of the consumer, the drama character, and the drama merchandise. An on-line survey with viewers of the case TV drama was conducted to investigate the relationship among the variables. A total of 747 valid questionnaires were collected and analyzed. The quantitative analysis of the questionnaires was performed using descriptive statistics, ANOVA, and Pearson correlations. Results of this study showed that, in general, the respondents were positive toward the drama paraphernalia. In addition, a positive correlation between viewers’ connectedness and their attitudes toward the products was found. Furthermore, the findings revealed that consumers’ attitudes to the drama characters were positively correlated with their attitudes to the drama merchandise. These results suggest some potential applications for marketing practice. Broadcasters in Taiwan could make greater use of television-based merchandising so that the establishment of a valuable chain of cultural and creative industries led by television programs may be achieved.
40
Chi, Hsin-tzu, and 季欣慈. "The 'Korean fad' in Taiwan: A Research on Business Sturucture and Textual Characteristic of Korean Trendy Drama." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/88900042660858671899.
Full text
41
Kawamura, Yuki, and 川村由紀. "The Comparison between Taiwanese and Korean TV Drama in Japan Market." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/59853409116917632054.
Full textAbstract:
碩士國立臺灣大學
新聞研究所
99
Abstract In 2004, Korean drama “Winter Sonata” brought ‘Korean Wave’ in Japan. Not only mass media, but scholars also noticed this phenomenon and researched on ‘Korean Wave (Hallyu)’ or “Winter Sonata” from various aspects. When ‘Korean Wave’ made a big trend, the word ‘Chinese Wave (Hualiu)’ also appeared. However, unlike ‘Korean Wave’, ‘Chinese Wave’ didn’t receive great attention and didn’t become an object of research. Therefore, this research will compare Taiwanese drama with Korean drama, and also research how fans of T/K drama discuss in the internet community. What’s more, through this comparison, this research tries to point out what elements Taiwanese drama is more lacking than Korean drama, and also gives some hint for Taiwanese drama to enter the Japanese market. This research proves that Japanese TV market is coming to a multi channel era, but between broadcast television and satellite television or area independent television, the difference of resource still exist. It is also a chance for Asian TV program to be broadcasted in Japan. In Japan, Korean drama already became popular and succeeded to win various audiences. Compared with Korean drama, Taiwanese drama is not popular and hasn’t won various audiences yet. It results from that Taiwanese drama is lack of ability of production, amount and genre of drama, just satisfies the needs of existing Taiwanese drama fans. In the globalization era, the cultural industry influences every sphere, and some governments begin to get oversea markets aggressively. Japanese expenditure on cultural products is not small. Japan is a glamorous market for foreign cultural industries. Therefore, it is better for Taiwan to research Japanese market very well and frame a strategy to enter the Japanese market.
42
Wang, Shu-Fan, and 王舒凡. "The Creation of Female Role in Taiwanese, Japanese and Korean Drama." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35200466485138877425.
Full textAbstract:
碩士中原大學
國際商學碩士學位學程
103
Many studies have found that print media is a miniature that presents the social realities. (Anderson and Imperia, 1992; Rosalind, 2007; Oró-Piqueras,2014). In recent years, drama is used to express dissatisfaction with the realities and aspirations for future society (Rosalind, 2007) This study mainly discussed the change of female drama roles in Taiwan, Japan and Korea and explored the correlation between national development level and the diversity of roles. The development of female roles is tightly linked to the following 3 items: 1) women’s knowledge level; 2) national development policy; 3) the diversity of female occupations (Rosalind, 2007 ) This study use Content Analysis and Cross Analysis to investigate the following three points: 1)relation between drama types and national development level; 2)he relation between the outfits of female drama roles and national development level;3) The correlation between beauty and competence after the change of female status in modern times. After all, combine the theory with Lacan (1936) proposed “Mirror-image Theory” and Thorndike(1920) proposed and formed a world “social intelligence”, Conclusions can be drawn from above that Japanese dramas conform to the real life; Korean dramas advocate bigwigs and desires, full of class fantasies; Taiwanese dramas are blends of multiple elements, inconsistent, disorderly and unsystematic. Therefore, it can be said that in the countries with higher national development level, the drama characters are much closer to real life and drama character are more diversified.
43
tz-ling, Chen, and 陳姿伶. "The viewing Experience of Korean Drama of young Male Audience in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/50214735532741717427.
Full text
44
Liu, Wei-Ling, and 劉韋伶. "Application of Window Effect on Consumer Behavior for Korean Drama in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/47009161800367859333.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
101
The level of globalization had not only limited to the political and economic, Korea Creative Content Agency（KOCCA）uses one source multi-use (OSMU) to create window effect, that is, using single material to bring up varieties of merchandise and make the popularity of them. In recent years, the development of Korean creative industries is about 10 years earlier than Taiwan, this research aims to explore the general situation of people purchase on Korean drama derivatives and the similarities and dissimilarities of consumer decision between different consumer groups. The research used hierarchical linear model（HLM）to explore the consumer segmentation variables which are influences in the consumer decision of Korean drama’s window effect. The result indicated that the loyal audience of Korean drama is more likely to purchase on Korean drama derivatives. Cultural identity, idolatry, and mass media will affect Korean drama’s window effect, and conform to favorite between different consumer segmentations is profitable. That will be fine if can produce the product to the different age consumer which has cultural identity, and uses mass media to do the integrated marketing.
45
Chang, Ya-Ting, and 張雅婷. "The Research on How Audience Interprets the Korean TV Drama "Kim Sam Soon"." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62635247311744384753.
Full textAbstract:
碩士國立交通大學
傳播研究所
97
The research on how the gender audience interprets the Korean TV drama "Kim Sam Soon". The purpose of this paper is to understand the audience's inner world via their experience of watching the TV drama. The three aspects of cognition, emotion, behavior involvement are utilized as the starting point to discuss four pleasure attributions of the audience (productivity, evasion, criticism, empathy). This research adopted a qualitative in-depth interview method and an analysis of qualitative research software, Nvivo. It can be seen from the research results that gender may have different involvement and pleasure in drama viewing due to inborn characteristic differences and acquired cognitive enhancement, while watching the Korean TV drama, most female audience invest considerable emotion, engender pleasure of productivity and empathy, and have vicarious fulfillment through interacting with characters in the Korean TV drama. They also think that watching TV is a joyful avoidance behavior which can take them away from the pressure of reality and patriarchy. Through the behavior involvement, they may have more subjects to share and get closer to each other's life. On the contrary, the male audience may have less emotion involvement than the female audience. Instead, catharsis and critical pleasure may occur. Furthermore, they also are not fond of discussing drama plots with other people. They think that the behavior involvement like that may make them not manly.
46
Chen, Ya-Ling, and 陳雅玲. "Genre and Gender Imagination：A Study of the Acceptance of Korean Drama in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8r4r9u.
Full textAbstract:
碩士國立中興大學
台灣文學與跨國文化研究所
102
The study aims at discussing the Korean TV dramas with high ratings in Taiwan. The dramas selected for the current study dated from 2000 to 2013. In the study, based on text types and gender imagination, the selected dramas were used as examples to examine the acceptability of Korean TV dramas in Taiwan. In chapter one, the research background was presented. In chapter two, the foreign dramas broadcast in Taiwan in the 1990s were investigated. The study revealed that Korean dramas in the late 1990s succeeded the prototype created by Japanese dramas— idol dramas. The Korean idol dramas at that time have gained much popularity in Taiwan because of their “po-mom” plots and the high quality tradition deriving from the Japanese dramas. During 2000 and 2013, the main types and air time of Korean dramas broadcast in Taiwan have gradually changed and conformed to the needs of Taiwanese audience. The long-term Korean dramas such as family dramas and history dramas become the primary types broadcast in Taiwan, showing the localization of Korean dramas. In chapter three, the text analysis probed into the reasons of this transition. In chapter four, an example for the subtype of Korean TV dramas—female cross-dressers—was given to illustrate the possibilities of fulfilling the imagination of the local Taiwanese audience. In chapter five, the conclusion for the above discussions was demonstrated.
47
Cheng, Hsuan-Wei, and 鄭瑄瑋. "The Effect of Film Marketing on Tourists’ Image- The Case of Korean Drama." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29073762024288523929.
Full textAbstract:
碩士義守大學
管理學院管理碩士班
99
Recent years, people all over the world attribute globalization to the development of internet technology and economic growth worldwide. General speaking, the combination of internet and multimedia enable foreign viewers or local users to be impressed by the cultural elements of any artistic masterpiece. Television programs, films, and movies from different countries now serve as the gateway to copious aspects of cultural resources and information. Tourists’ image of a destination tends to be deeply influenced by literary or artistic creations. Film broadcasting provides opportunities for knowing a new place by seeing a movie or watching videos. It also helps to create positive visitor image for those who intend to promote film marketing. Since Korean drama has been quite popular for half a decade, the research intends to study the relationship among demographics, film marketing, and tourists’ image. Korean drama viewers were taken as respondents for the research. And the result of the study showed that (1) there are significant differences between film marketing and tourists’ image; (2) participants’ gender and age are related to film marketing and tourists’ image.
48
SHIH, YU-LING, and 石彧綾. "The Influence of product placement on “Lipstick Effects”：An Example of Korean Drama." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h5529c.
Full textAbstract:
碩士佛光大學
管理學系
106
Characters are used to influence consumers by using product and experience of the product. This study will explore the impact of product placement on the “Lipstick Effect” economic phenomenon in recent years and use consumer self-concept consistency as a moderator is expected to have moderating effect to their relationships. Questionnaires of this study uses Google Forms for online questionnaires, And the use of convenient sampling questionnaires to collect information. The subjects tested were ordinary people of all ages, with 177 valid questionnaires. The results and the research hypothesis of this study were verified and analyzed. The research hypothesis test results are: H1: There is a significant positive correlation between product placement and lipstick effects. H2: Self-consistency has a moderating effect on placement and lipstick effects. Results are supported. The phenomenon of "Lipstick Effect" brought by Korean drama shows the cheaper brands or self-owned brands of cheaper products can be brought to the attention of consumers through the insertion of TV dramas through characters or plots in the drama and raise popularity of brand. The program that is loved by the target market should be carefully selected as much as possible for the maximization of marketing communication. So it helps to increase the potential market.
49
Weng, Shih-Hsun, and 翁世勳. "Destination Images, Characters and Consumers－A Balance Model of Korean Drama Product Placement Effects." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13859501240657286148.
Full textAbstract:
碩士國立中正大學
行銷管理研究所
95
Abstract 【Thesis topic】: Destination Images, Characters and Consumers－A Balance Model of Korean Drama Product Placement Effects. 【Department】:Graduate School of Marketing Management, National Chung Cheng University. 【Advisor】: Ph.D. Hung-Jen Su 【Student】:Shih-Hsun Weng 【Summary】: In recent years, Korean dramas have been popular in Taiwan. Since Korean dramas have been aired on many domestic TV channels, the popularity of Korean food, dressing style and “Korean tourism” have increased. In 2001, Taiwanese media called the sensational phenomenon of Korean pop culture as “Korean Wave”. In terms of balance theory, this study discusses the product placement of Korean destinations and tries to explain how the Korean dramas causes Korean tourism boom. The purposes of this study are: 1.To understand the formation of destination images; 2.To confirm how the consumer’s parasocial attachment with character impacts on the consumer’s attitude toward placed destination images; 3.To examine the balance model among destination images, characters and consumers. In the results of the study, we find that consumer’s positive attitude toward characters and the consumer’s high parasocial attachment with characters will lead to consumer’s positive attitude toward destination images. Keywords: Korean drama, Product placement, Destination image, Parasocial theory, Balance theory.
50
Lin, Yu-Ting, and 林郁庭. "Exploring the male audiences’ motivation and viewing patterns of consuming Korean drama in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mmdpa5.
Full text