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Journal articles on the topic 'Kotler'

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Published: 4 June 2021

Last updated: 1 February 2022

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1

Smithee, Alan. "Kotler is dead!" European Journal of Marketing 31, no. 3/4 (1997): 317–25. http://dx.doi.org/10.1108/03090569710162399.

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ASLAN ÇETİN, Filiz. "STRATEJİK PAZARLAMA ÜZERİNE KOTLER." Journal of Academic Social Sciences 69, no. 69 (2018): 553–60. http://dx.doi.org/10.16992/asos.13650.

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Rapôso, Cláudio Filipe Lima, and Gilberto Cordeiro de Andrade Júnior. "ADMINISTRAÇÃO DE MARKETING: Análise críticas e fundamentais sobre marketing moderno." Internacional Multidisciplinary Journal of the Brazil 3, no. 1 (2020): 25–28. http://dx.doi.org/10.46343/imjbr.v3i1.18.

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Philip Kotler, nasceu em 27 de maio de 1931 na cidade Chicago nos Estados Unidos, Kotler se tornou mestre em Economia Pela Universidade de Chicago e seu Doutorado na mesma área no MIT. Segundo análise feita ao Google Scholar com o descritores” Administração de Marketing” e “Philip Kotler” a sua obra foi citada 11.846 vezes em português, entre os autores está Chiavenato (2004), Vieira (2002), Honorato (2004) e Tenório (2015). A competitividade do mercado tende a ser astuto, agregando diversas e complexas opções, tornando bastante energética a forma de conquistar e fidelizar clientes, mantendo f

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4

Brown, Stephen. "Vote, vote, vote for Philip Kotler." European Journal of Marketing 36, no. 3 (2002): 313–24. http://dx.doi.org/10.1108/03090560210417147.

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5

Kotler, Philip. "Reconceptualizing marketing: An interview with Philip Kotler." European Management Journal 12, no. 4 (1994): 353–61. http://dx.doi.org/10.1016/0263-2373(94)90021-3.

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Lana, Diego. "Administração de Marketing." MISES: Interdisciplinary Journal of Philosophy, Law and Economics 4, no. 2 (2016): 571–75. http://dx.doi.org/10.30800/mises.2016.v4.167.

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7

Kotler, Philip. "Philip Kotler: some of my adventures in marketing." Journal of Historical Research in Marketing 9, no. 2 (2017): 203–8. http://dx.doi.org/10.1108/jhrm-11-2016-0027.

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Purpose This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach I use an autobiographical narrative. Findings This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me. Originality/value This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

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Gallagher, J. G. "Beanie Babies: An Idea Whose Time Has Come - Or - A Craze Whose Time Has Almost Run?" Journal of Business Case Studies (JBCS) 4, no. 1 (2011): 117. http://dx.doi.org/10.19030/jbcs.v4i1.4751.

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Cambra Fierro, Jesús J. "G. Armstrong, P. Kotler, M. Harker, y R. Brennan." Cuadernos de Economía y Dirección de la Empresa 13, no. 43 (2010): 150–51. http://dx.doi.org/10.1016/s1138-5758(10)70014-1.

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Lawther, Steven, Gerard B. Hastings, and R. Lowry. "De‐marketing: Putting Kotler and levy's ideas into practice." Journal of Marketing Management 13, no. 4 (1997): 315–25. http://dx.doi.org/10.1080/0267257x.1997.9964475.

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Bilhar, Fernanda Peirot, Mauricio Barth, Débora Wissman, and Gustavo Roese Sanfelice. "Em destaque: a visibilidade feminina na campanha “Highlight the Remarkable”." Revista Ártemis 29, no. 1 (2020): 338–62. http://dx.doi.org/10.22478/ufpb.1807-8214.2020v29n1.47404.

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Pensando em mulheres que foram imprescindíveis em vários momentos da história e não tiveram seu devido reconhecimento, a Stabilo lançou a campanha “Highlight the Remarkable”, onde destaca, em fotos antigas e com marca-texto, algumas mulheres, citando seus feitos que acabaram sendo evidenciados à outras pessoas ou omitidos na mídia. Então, o objetivo do artigo é analisar, do ponto de vista da linguagem publicitária, a campanha mencionada. Foram analisadas as mensagens literais, associadas e declaradas, utilizando-se de conceitos propostos por Barthes (2005). Em seu arcabouço teórico, a pesquisa

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Pereira de Souza, Bruno Brito, Marlusa Mendonça Gosling, and Carlos Alberto Gonçalves. "Mensuração do Mix de Marketing de Serviços, da Satisfação e da Lealdade em Clientes de um Banco de Varejo." Revista Brasileira de Marketing 12, no. 2 (2013): 108–32. http://dx.doi.org/10.5585/remark.v12i2.2337.

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Especificidades dos servios, tais como a intangibilidade, a inseparabilidade, a variabilidade e a perecibilidade fazem dos servios um assunto que deve ser tratado de forma diferente em relao ao marketing industrial. Gilmore (2003) e Kotler, Hayes e Bloom (2002), dentre outros, apresentam o mix de marketing de servios (7Ps): os processos, as pessoas, as evidncias fsicas, o produto, a praa, a promoo e o preo. Alm disso, a acirrada competio nos servios fora as empresas a buscarem diferenciao, visando a satisfao e a lealdade dos clientes. O objetivo deste artigo verificar qual a relao entre o comp

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Sosa Tota, Angelina Stefania, and María Cristina Useche Aguirre. "Marketing digital en universidades privadas en el estado Zulia." POLIANTEA 13, no. 24 (2017): 5. http://dx.doi.org/10.15765/plnt.v13i24.1001.

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<p>El siguiente trabajo de investigación tuvo como objetivo analizar el marketing digital en las universidades privadas en el municipio Maracaibo en el estado Zulia. El sustento teórico se fundamentó en los postulados de Kotler y Lane (2012), Kotler y Armstrong (2008), Ros (2008), Liberos (2013) y Muñiz (2010). Fue una investigación de tipo analítica, el diseño de investigación no transaccional - experimental, sustentada en la aplicación de una entrevista semiestructurada, guiada a los responsables en las universidades privadas en el municipio Maracaibo aplicar marketing digital Los resu

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Pratami, Rezki, and Afrina Sari. "Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale)." Mediator: Jurnal Komunikasi 13, no. 2 (2020): 249–62. http://dx.doi.org/10.29313/mediator.v13i2.6090.

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This article examines PT. Shopee Indonesia's strategy in increasing sales with Korean celebrity brand ambassadors. Theory used is the integrated marketing communication theory by Kotler & Armstrong (2008) and brand ambassador concept owned by Rossita & Percy (2005). Data analysis is with observation, documentation and interviews of 4 informants by applying case study methods. The results showed choosing GFRIEND as the brand ambassador of Shopee 11.11 Big Sale campaign resulted in the sale of 70 million items sold on November 11, 2019, and sales tripled in the first hour compared to 201

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15

Abruzzo, James. "MUSEUM STRATEGY AND MARKETING: By Philip and Neil Kotler, San Francisco." Curator: The Museum Journal 41, no. 4 (1998): 279–82. http://dx.doi.org/10.1111/j.2151-6952.1998.tb00845.x.

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Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman. "How Philip Kotler has helped to shape the field of marketing." European Business Review 19, no. 2 (2007): 174–92. http://dx.doi.org/10.1108/09555340710730128.

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Othon, Renata Alves de Albuquerque, and Maria Das Graças Pinto Coelho. "COMUNICAÇÃO DE MARCAS EM REDES SOCIAIS NA INTERNET: Estilos de Abordagem Publicitária no Instagram." Revista Observatório 2, no. 3 (2016): 221. http://dx.doi.org/10.20873/uft.2447-4266.2016v2n3p221.

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Este trabalho busca identificar os estilos de abordagem publicitária das marcas no Instagram. Para tanto, adota-se como aporte teórico os conceitos de mobilidade, espaços intersticiais, visibilidade e marketing 3.0, apoiados em Santaella (2007; 2008); Thompson (1998; 2008) e Kotler (2010). A empiria acompanha o método netnográfico, apresentando como corpus da pesquisa as marcas brasileiras Farm, Arezzo, Dress to, Cia. Marítima e Iorane, cujos estilos são categorizados como conceitual, varejista, semi varejista, semi varejista-colaborativo e semi varejista de patrocínio. No entanto, os dados ob

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Nomura, Jorge Marcelo, and Maria Tereza Saraiva de Souza. "A critic revision of the social marketing concept." Revista Ibero-Americana de Estratégia 3, no. 1 (2007): 45–52. http://dx.doi.org/10.5585/ijsm.v3i1.50.

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In this article we propose a reflection on the Social Marketing concept, by means of its definition and application in Brazilian reality. Thus, we present the main definitions of marketing, social issues and Social Marketing, quoting some authors of the area. All analysis is done under a critic view of some authors that contributed very much for the marketing evolution: Philip Kotler, Marcos Cobra e Francisco Alberto Madia.

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Darmawan, Melly, Yugih Setyanto, and Sisca Aulia. "Analisis Promosi Goffee Indonesia Di Instagram." Prologia 3, no. 1 (2019): 190. http://dx.doi.org/10.24912/pr.v3i1.6238.

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Seiring berkembangnya kedai kopi di Indonesia menambah minat penulis untuk ingin mengetahui lebih dalam tentang bisnis kedai kopi tersebut, yang salah satunya adalah Goffee Indonesia. Goffee Indonesia merupakan kedai kopi yang berlokasi di Daerah Khusus Ibukota Jakarta, yaitu di ITC Mangga Dua lantai 2. Komunikasi Pemasaran merupakan suatu sarana menginformasikan, membujuk serta mengingatkan pelanggan secara langsung maupun tidak langsung tentang suatu produk atau jasa yang ditawarkan (Kotler 2009:172) . Pada umumnya, komunikasi pemasaran merepresentasikan “suara” perusahaan dan mereknya serta

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Lamus-García, Raquel Zoraya Lamus-García, and Tibisay Milena Lamus-García. "Mejoramiento del mix de marketing en la empresa Vellísimo Center." Revista Científica FIPCAEC (Fomento de la investigación y publicación en Ciencias Administrativas, Económicas y Contables). ISSN : 2588-090X . Polo de Capacitación, Investigación y Publicación (POCAIP) 2, no. 5 (2017): 90–129. http://dx.doi.org/10.23857/fipcaec.v2i5.74.

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Este trabajo tuvo como objetivo general: Proponer estrategias para el mejoramiento del mix de marketing en la Empresa Vellísimo Center Paraguaná ubicada en Las Virtudes, Punto Fijo – estado Falcón. Teóricamente se sustentó en las concepciones que sobre mix de marketing exponen Kotler y Armstrong (2006) y Kotler (2008). La orientación metodológica es positivista con enfoque cuantitativo, no experimental de carácter descriptivo, orientado a la metodología de proyecto factible (Upel 2012), apoyada en una investigación de campo (Arias 2012). La unidad de análisis estuvo conformada por un universo

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Fatima Rizvi, Dr Arisha, and Dr Almas Sabir. "The Relationship between Customer Satisfaction and Service Quality with Special Reference to the Hypermarkets in Saudi Arabia." Research in Economics and Management 3, no. 3 (2018): 160. http://dx.doi.org/10.22158/rem.v3n3p160.

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<p><em>In recent years, customer satisfaction has been a subject of great interest in order to maximize the profit levels of the organizations. The quality of service provided by the organizations has become an important aspect of customer satisfaction. It has been a universal fact that service quality is proportionally related to customer satisfaction. It is obvious that customers play an important role in the organizational process (Lee &amp;</em><em> </em><em>Ritzman, 2005, p. 92). Building customer relationship means delivering superior value over co

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Winick, Myron. "Gastrointestinal and Nutritional Manifestations of the Acquired Immunodeficiency Syndrome. Donald P. Kotler." Quarterly Review of Biology 67, no. 2 (1992): 238–39. http://dx.doi.org/10.1086/417634.

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23

Gunther, Robert E. "Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler." Journal of the Academy of Marketing Science 37, no. 1 (2008): 17–19. http://dx.doi.org/10.1007/s11747-008-0105-1.

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24

Légrádi, Miklós. "Az e-book-termékek használatának kutatási irányai és a termékfejlesztésben alkalmazható eredményei." International Journal of Engineering and Management Sciences 5, no. 1 (2020): 453–79. http://dx.doi.org/10.21791/ijems.2020.1.38.

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A tanulmány célja a hazai és nemzetközi e-book használati és olvasási preferenciákra fókuszáló tudományos kutatások feltárása. A témához köthető saját primer kutatási eredmények összehasonlításra kerülnek a vizsgált e-book kutatások eredményeivel. Az elemzés alapján elkészül az e-book és az e-reader Kotler-féle termékmodellje. A hazai és a külföldi e-book / nyomtatott könyvkiadási trendek és számok áttekintésével kiegészítve a cikk felvázol további javasolt kutatási irányokat, és az eddigi kutatási eredmények alapján ajánlásokat tesz az e-book és e-reader termékek fejlesztési irányaira.

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Svetukhin, Vyacheslav. "Nucleation Controlled by Non-Fickian Fractional Diffusion." Mathematics 9, no. 7 (2021): 740. http://dx.doi.org/10.3390/math9070740.

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Kinetic models of aggregation and dissolution of clusters in disordered heterogeneous materials based on subdiffusive equations containing fractional derivatives are studied. Using the generalized fractional Fick law and fractional Fokker–Planck equation for impurity diffusion with localization, we consider modifications of the classical models of Ham, Aaron–Kotler, and Lifshitz–Slezov for nucleation and decomposition of solid solutions. The asymptotic time dependencies of supersaturation degree, average cluster size, and other characteristics at the stages of subdiffusion-limited nucleation a

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Kumavat, Prakashraj Pradipbhai. "A Book Review On Principles Of Marketing Management 14Th Edition By Philip Kotler And Gary Armstrong." International Journal of Scientific Research 1, no. 4 (2012): 83–85. http://dx.doi.org/10.15373/22778179/sep2012/29.

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Canning, Elizabeth U., Andrew S. Field, Michael C. Hing, and Deborah J. Marriott. "Further observations on the ultrastructure of Septata intestinalis Cali, Kotler and Orenstein, 1993." European Journal of Protistology 30, no. 4 (1994): 414–22. http://dx.doi.org/10.1016/s0932-4739(11)80216-6.

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Cunningham, Peggy. "The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice." Journal of the Academy of Marketing Science 31, no. 2 (2003): 201–7. http://dx.doi.org/10.1177/0092070303031002009.

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Wisenburn, Bruce. "Research Issues of Speech Recognition Accuracy Measurements: Comments on Kotler and Tam (2002)." Augmentative and Alternative Communication 20, no. 1 (2004): 42. http://dx.doi.org/10.1080/07434610310001605793.

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Salazar Alcaraz, Aida, Lisandro Alvarado-Peña, Luis Vega Osuna, and Flor Salaiza Lizárraga. "Indicadores en el servicio en las pequeñas y medianas empresas restauranteras en México: un abordaje comparativo." Telos Revista de Estudios Interdisciplinarios en Ciencias Sociales 22, no. 3 (2020): 551–66. http://dx.doi.org/10.36390/telos223.06.

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Los restaurantes de la región se caracterizan por un servicio y oferta gastronómica que determinan el nivel de preferencia de los clientes, por lo que este artículo tiene como objetivo analizar la opinión de los consumidores, a través de una comparación del servicio de cocina regional; en este proceso se analizan los restaurantes Pascola y Casa de Peraza, instalados en la ciudad de Culiacán Sinaloa, México. La metodología corresponde a la investigación descriptiva transversal, con una encuesta y muestra por conveniencia de 134 clientes. El instrumento contiene 20 indicadores desde la perspecti

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Hidayah, Ririn Nur. "Strategi Dompet Dhuafa Sumatera Selatan dalam Menarik Minat Donatur untuk Menyalurkan Dana Zakat Infak Sadaqah Wakaf (ZISWAF)." INTELEKTUALITA 6, no. 1 (2017): 135. http://dx.doi.org/10.19109/intelektualita.v6i1.1305.

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Strategi menarik minat donatur yang dilakukan dompet dhuafa dilakukan dengan metode mengembangkan budaya kerja lembaga yang terbuka/transparan, jujur, itqan (profesional), dan mengembangkan kreativitas dan inovasi tiada henti untuk tetap mencari cara terbaik dalam berinteraksi dan memberdayakan masyarakat sesuai dengan teori kotler dan keller yaitu lima metode yang digunakan dalam menarik minat donatur adalah advertising, personal selling, direct selling, public relations, dan events and experience, pelaksanaannya sudah sangat baik, pendapatan donasi dari para donatur yang mempercayakan danany

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Cardoso Brancher, Nicole Rochele. "O MARKETING 4.0 ENQUANTO FATOR DE SUCESSO PARA OS PEQUENOS EMPREENDIMENTOS DO RAMO ARTESANAL." Revista de Empreendedorismo e Gestão de Micro e Pequenas Empresas 05, no. 02 (2020): 97–116. http://dx.doi.org/10.20872/24478407/regmpe.v5n2p97-116.

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O contexto digital alterou significamente até mesmo os pequenos empreendimentos, que passaram por modificações para adaptar-se à vigente dinâmica mercadológica. Almejando compreender tal realidade, e empregando essencialmente as ideias defendidas por Kotler (2017) na obra “Marketing 4.0: do tradicional ao digital”, o presente trabalho abordou as estratégias de Marketing 4.0 utilizadas por um empreendimento contemporâneo do ramo artesanal para obter êxito em seu pequeno negócio. Percebeu-se que a partir de iniciativas atuais o negócio estudado atinge o engajamento do seu público e significativa

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Indrayani, Heni, and Sunarto Sunarto. "FANDOM: STRATEGI KOMUNIKASI PEMASARAN 3.0 UNTUK MELANGGENGKAN FANTASI NASIONALISME MELALUI OLAHRAGA." Bricolage : Jurnal Magister Ilmu Komunikasi 5, no. 01 (2019): 015. http://dx.doi.org/10.30813/bricolage.v5i01.1741.

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<p>ABSTRACT<br />Speaking of Indonesian badminton, the support of the supporters cannot be released. Badminton supporters in Indonesia are "unusual" and "extraordinary" because of the fanatical supporters who "flout" and support from the entrepreneur element. The formation of badminton fandom in Indonesia which is orderly when supporting in each competition is closely related to PT Djarum's concern through corporate social responsibility activities. Djarum Foundation Bakti Olahraga program focuses on the success of badminton in Indonesia. The strategy with a cultural approach to th

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Febriana, Widia. "Memahami Strategi Komunikasi Pemasaran Kartu Brizzi PT Bank BRI, Tbk. Kanwil Semarang." Jurnal The Messenger 7, no. 2 (2016): 30. http://dx.doi.org/10.26623/themessenger.v7i2.295.

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<p><em>With increasing public awareness of the technology, there </em><em>are</em><em> a trend the demand for banking products based on technology, in particular transactions through cards. But the public's knowledge about the e-money making product marketing e-money is still lacking. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Ad

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Dermawan, Indra. "THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES." Management Journal of Binaniaga 3, no. 02 (2018): 1. http://dx.doi.org/10.33062/mjb.v3i2.253.

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This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applie

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Cevallos-Ponce, Ángela Agripina. "Evaluación financiera de proyectos de inversión para la PYMES." Dominio de las Ciencias 5, no. 3 (2019): 375. http://dx.doi.org/10.23857/dc.v5i3.941.

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<p style="text-align: justify;">El propósito de esta investigación radicó en el análisis del proceso de evaluación Financiera de Proyectos de Inversión para la PYMES, sustentado en autores como Baca (2010), así como Kotler y Armstrong (2007). La población estuvo constituida por 40 pymes, los cuales formaron parte integral de la muestra. Se elaboró como instrumentos de recolección de datos un cuestionario con 15 ítems de alternativa de respuesta mixta, el cual fue sometido al procedimiento de validación de expertos, mientras que la técnica utilizada fue la encuesta. Las conclusiones evide

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Zamhari, Zamhari. "Ekuitas Merek Dan Komunikasi Pemasaran Terpadu Pada Moda Ojek Online Lokal ‘Walan’ Di Pangkalpinang." Jurnal Manajemen & Bisnis Jayakarta 3, no. 1 (2021): 66–71. http://dx.doi.org/10.53825/jmbjayakarta.v3i1.93.

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Bagi para pelaku usaha yang menjual barang maupun jasa harus memahami Integrated Marketing Communication (IMC) atau komunikasi pemasaran terpadu. IMC diperlukan untuk mengejar target penjualan serta kemajuan usaha. Hal ini berhubungan dengan bagaimana calon konsumen memahami produk perusahaan dan mengenali merek usaha dalam jangka yang panjang. Paling tidak ada beberapa jenis IMC yang dikenal antara lain; iklan, hubungan masyarakat, promosi, dan penjualan langsung. Dalam hal ini sebuah perusahaan jasa bidang transportasi online yang menggunakan aplikasi yakni Walan yang berada di Pangkalpinang

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Finkelman, Yoel. "An Ideology for American Yeshiva Students: The Sermons of R. Aharon Kotler, 1942-1962." Journal of Jewish Studies 58, no. 2 (2007): 314–32. http://dx.doi.org/10.18647/2738/jjs-2007.

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39

Reece, Constance G., and Jo Mackiewicz. "Book Review: According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions." Business Communication Quarterly 69, no. 1 (2006): 94–96. http://dx.doi.org/10.1177/1080569905285392.

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Tamás, K., and Virág Ágnes Kiss. "Vevőtípusok empirikus vizsgálata." International Journal of Engineering and Management Sciences 3, no. 4 (2018): 92–100. http://dx.doi.org/10.21791/ijems.2018.4.9.

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A vevők típusainak alapos ismerete elengedhetetlen egy jól működő vállalkozás számára – méretétől függetlenül. Jelen kutatásban 302 fő bevonásával igyekeztünk beazonosítani és jellemezni az egyes vevőcsoportokat. A vizsgálat során a kotler-i klasszikus vevőtípusokra építve egy állítássor segítségével mértük fel a mintánkba szereplők attitűdjeit. A beazonosításhoz faktor- és klaszterelemzést végeztünk. A kutatás során öt faktort különítettünk le. Ezek a Dühös, a Határozott, a Csapongó passzív, az Élményvásárlás, és a Határozatlan neveket kapták a kapcsolódó állítások alapján. A klaszterelemzés

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Deport Ferreira do Nascimento, Fagner, and Martina Eva Fischer. "O BOICOTE VIRTUAL À CAMPANHA THE BEST MAN CAN BE DA GILLETTE: UM ESTUDO SOBRE MASCULINIDADES E CULTURA PARTICIPATIVA." Revista GEMInIS 12, no. 1 (2021): 297–319. http://dx.doi.org/10.53450/2179-1465.rg.2021v12i1p297-319.

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O presente trabalho busca analisar as origens da repercussão negativa e do boicote à campanha The Best Men Can Be da Gillette no YouTube, em 2019, pelo viés das teorias de gênero relacionadas a conceitos acerca das mídias digitais. Como arcabouço teórico nas questões de gênero traremos Badinter (1993), Connell e Messerschmidt (2013) tratando sobretudo de masculinidades. Já no âmbito do digital, recorreremos a Jenkins (2009; 2014), Santaella (2018) e Kotler, Kartajaya e Setiawan (2017). Para os procedimentos metodológicos, adotaremos a análise de conteúdo, segundo conceituações de Fonseca Júnio

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Dann, Susan, and Peter Graham. "From Commerce to Society: Expanding the Domain of Marketing Education." Social Marketing Quarterly 4, no. 2 (1998): 18–24. http://dx.doi.org/10.1080/15245004.1998.9960993.

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Despite conceptual developments of the 1970s which expanded the domain of marketing from a purely business orientation to incorporate wider social causes, marketing education has continued to be dominated by the commercial perspective. Issues such as the appropriateness or otherwise of the application of marketing tools to the selling of ideas and changes in behaviors are usually only addressed as a special interest topic within general marketing courses. However, the expansion of interest in social marketing over the past decade has resulted in a greater demand for a more in-depth treatment o

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Hartskeerl, R. A., T. Van Gool, A. R. J. Schuitema, E. S. Didier, and W. J. Terpstra. "Genetic and immunological characterization of the microsporidianSeptata intestinalisCali, Kotler and Orenstein, 1993: reclassification toEncephalitozoon intestinalis." Parasitology 110, no. 3 (1995): 277–85. http://dx.doi.org/10.1017/s0031182000080860.

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SUMMARYTh relationships between theEncephalitozoon-likeSeptata intestinalisand other microsporidia that occur in humans, notablyEncephalitozoon cuniculiandEncephalitozoon hellem, is insufficiently documented using morphological descriptions alone. To assess mutual relationships, we have examined other phenotypic as well as genetic aspects ofS. intestinalis, obtained both from tissue culture and clinical specimens, in comparison with a number of other microsporidia. Phenotypic characterization was performed by analysis of the protein composition and antigenic structure of various microsporidian

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Zineldin, Mosad, and Sarah Philipson. "Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps." Journal of Consumer Marketing 24, no. 4 (2007): 229–41. http://dx.doi.org/10.1108/07363760710756011.

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Sotres-Ramos, David, Yoni Castillo-Tzec, and Félix Almendra-Arao. "Continuity Correction for the Laster-Johnson-Kotler Noninferiority Asymptotic Statistical Test for 2 Independent Proportions." Therapeutic Innovation & Regulatory Science 47, no. 1 (2013): 65–69. http://dx.doi.org/10.1177/2168479012469948.

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Prianti, Vinícius Paiva, Bruno Oliveira Matheus, Sergio Gurgel, and Solange Batelli. "ESTUDO DE CASO SOBRE O PLANO DE NEGÓCIO DA ASSOCIAÇÃO CULTURAL E EDUCACIONAL MADRE TERESA (ACEMT) SÃO JOSÉ DOS CAMPOS (SP)." Revista Univap 22, no. 40 (2017): 448. http://dx.doi.org/10.18066/revistaunivap.v22i40.1023.

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Este trabalho é um estudo de caso sobre a Associação Cultural e Educacional Madre Teresa, localizada no município de São José dos Campos (SP), a fim de analisar e qualificar seu plano de negócio, identificar falhas através de divulgação, que dificulta a captação de recursos e voluntariados para a captação de recursos e voluntários. A partir disso, foi realizada uma pesquisa de campo aleatória e não estratificada, com 100 pessoas, no centro de São José dos Campos. Foi constatado que existe falha na divulgação e dificuldade de contribuidores para a associação. Segundo Kotler (2006, P.45) “um neg

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Yohanes, Yohanes, and Wulan Purnama Sari. "Analisis Bauran Komunikasi Pemasaran Dalam Membangun Brand Loyalty Bar Kopi Seru." Prologia 3, no. 1 (2019): 299. http://dx.doi.org/10.24912/pr.v3i1.6254.

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Penelitian ini menjelaskan mengenai analisis Bauran komunikasi pemasaran dalam membangun brand loyalty. Penelitian ini menggunakan metode penelitian kualitatif studi kasus dimana menggunakan dua teori. Teori utama merupakan Bauran Komunikasi Pemasaran Kotler & Armstrong (2010) dan Brand Loyalty Oliver (1999) sebagai teori pendukung penulis. Social media dan Word of mouth merupakan campuran spesifik dari alat-alat promosi yang digunakan perusahaan untuk secara persuasif mengkomunikasikan nilai konsumen dan membangun hubungan dengan konsumen .Dimana tujuan dari penelitian ini untuk memberita

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Rusyanti, Rusyanti. "PERENCANAAN RESEARCH DESIGN ARKEOLOGI BERBASIS MARKETING." PANALUNGTIK 1, no. 1 (2018): 61–72. http://dx.doi.org/10.24164/pnk.v1i1.6.

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Research planning to the realm of history and archaeology is the starting point towards the crucial impact on the work that should be done. Weaknesses in determining focus in planning, impact on the inefficiency and prolonged wastage. To overcome these problems required careful planning strategy at the initial level, i.e. by way of adapting the strategies developed in other sciences. One planning research strategy that can be use in the context of archaeology which became the idea in this article is the marketing strategy developed by Philip Kotler. The use of this frame work is to give the di

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Astri Yulidar, Muhammad, and Dian irma Aprianti. "DETERMINAN LOYALITAS MERK DENGAN VARIABEL MODERASI KEPERCAYAAN PENGGUNA JASA PENDIDIKAN DI UNIVERSITAS WIDYA GAMA MAHAKAM SAMARINDA." Jurnal Ekonomika : Manajemen, Akuntansi, dan Perbankan Syari'ah 9, no. 2 (2020): 1–9. http://dx.doi.org/10.24903/je.v9i2.984.

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Pengaruh kuaitas layana terhadap loyalitas melalui kepercayaan adalah topik yang diambil pada penelitin ini dengan orientasi peneliti mampu menguraikan sejauh mana variabel kualitas pelayanan mempengaruhi loyalitas melalui kepercayaan berdasarkan teori Kotler (2003). Kualitas Pelayanan dalam hal ini X1 Tangible memiliki pengaruh yang tidak signifikan, variabel X2 reliabitity berpengaruh secara positif dan signifikan, variabel X3 pada kasus ini tidak dapat mewakili objek penelitian, variabel X4 assurance memiliki pengaruh yang poisitif dan signifikan terhadap kepercayaan pelanggan Variabe

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Scocco, Marianela, María Alicia Divinzenso, Paula Caldo, and Yolanda De Paz Trueba. "Reseñas Vol. 12, Núm. 12 (2015)." Avances del Cesor 12, no. 12 (2015): 211–25. http://dx.doi.org/10.35305/ac.v12i12.437.

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Reseña de FLIER, Patricia (compiladora) Dilemas, apuestas y reflexiones teórico metodológicas para los abordajes en Historia Reciente, Facultad de Humanidades y Ciencias de la Educación Universidad Nacional de La Plata, La Plata, 2014, 250 páginas.Reseña de KOTLER, Rubén (compilador) En el país del sí me acuerdo. Los orígenes nacionales e internacionales del movimiento de derechos humanos argentino: de la dictadura a la transición, Ediciones Imago Mundi, Buenos Aires, 2014, 224 páginas.Reseña de LAZARÍN MIRANDA, Federico, GALVÁN LAFARGA, Luz Elena y SIMON, Frank, Poder, Fe y Pedagogía. Histori

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