Academic literature on the topic 'Kotter’s 8-step model'

The COVID-19 pandemic brought unprecedented challenges to higher education. The extraordinary challenges created by the pandemic required equally extraordinary efforts from faculty and other stakeholders to rapidly convert face-to-face classes to online/hybrid instruction. This rapid change was facilitated by use of a robust framework for not only making changes in short order but also sustaining the changes to reshape healthcare education for a post-pandemic future. To this end, the chapter discusses the effective use of Kotter's 8-step framework to successfully implement change in healthcare education at a college of pharmacy and allied health professions. This chapter discusses each step of Kotter's 8-step process to create, implement, and sustain change in pharmacy and allied health education. The model integrated people, processes, and effective strategies to create changes amid the pandemic (crisis). Lessons learned and implications for the future in a post-pandemic educational environment are presented.

Social media channels are tools for communication, not new communication in and of themselves. Like any form of external communication, social media is ineffective without a strategy and plan. In 2009, the College of Professional Education (CPE) at State University North began an arduous process to gain support and resources for the organizational use of social media. The case history highlights the various mechanisms, projects, and models CPE experienced during the evolution of the Social Media Team and the “Year of Social Media” initiative. Using Kotter's 8-Step Change Model, the activities are discussed across 4 stages. This approach resulted in 32 segments of evaluation – 4 stages of development and 8 steps of change. The case history and analysis specifically focus on the organizational changes that occurred in order to enable organizational usage of social media for student engagement, advocacy, and marketing. The study does not focus on the actual use of social media tools or the impact on student engagement, advocacy, and marketing. The analysis sheds light on the experiences of change with a process model applied retroactively and provides a synopsis of lessons learned.