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Relevant bibliographies by topics / Kundsegmentering

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Dissertations / Theses

Academic literature on the topic 'Kundsegmentering'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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Dissertations / Theses on the topic "Kundsegmentering"

1

Wachtmeister, Louise, Emeli Seensalu, and Penny Thrane. "Lufthansa Private Jets kundsegmentering i Sverige." Thesis, Stockholm University, School of Business, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6232.

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<p>Syftet med denna uppsats är att undersöka Lufthansa Private Jets verksamhet och marknadsföringsstrategi i Sverige utifrån kundsegmentering. Vi avser att undersöka hur Lufthansa Private Jet utifrån kundsegmentering kan lokalisera och expandera sin målgrupp i Sverige. Vår studie har en kvalitativ ansats. Undersökningen är en fallstudie som genomförts med hjälp av intervjuer med personer med olika anknytning till Lufthansa Private Jets verksamhet. Uppsatsen bygger på teorier och metoder kring kundsegmentering som vi anser relevanta för syftet med uppsatsen. Empirikapitlet innefattar den inform

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2

Thoresson, Erika, Jennifer Martins, and Christoffer Olsson. "Hästtjejers användning av sociala medier : Utmärker sig kundgruppen ifrån genomsnittet?" Thesis, Blekinge Tekniska Högskola, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13787.

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Background: Marketing is something that is constantly changing. Today, social media is the focus and to utilize it for marketing is profitble. Will a specific customer group act in other ways when they use social media or are we all the same on the Internet? Purpose: The study aims to map out the differences between a specific customer segment, in this case girls interested in horses, compared to girls with no interest in horses. By investigating their internet habits, it becomes possible to improve existing theories to further improve the marketing through social medias. Method: Quantitative

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3

Bergström, Sebastian. "Customer segmentation of retail chain customers using cluster analysis." Thesis, KTH, Matematisk statistik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-252559.

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In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. This was done to reduce the effects of high dimensionality. The second step consisted of applying clustering algorithms to the transformed data. The method

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4

Carlsson, Ricky, and Alexander Vilhelmsson. "Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176771.

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Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, te

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5

Holm, Patrik, and Anastassia Klein. "Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10455.

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Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga rela

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