Relevant bibliographies by topics / Laddering Technique

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Laddering Technique'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Laddering Technique.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Laddering Technique"

1

Korenini, Bojan. "Consistent Laddering: A New Approach to Laddering Technique." Journal of Constructivist Psychology 27, no. 4 (August 27, 2014): 317–28. http://dx.doi.org/10.1080/10720537.2013.852074.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Corbridge, C., G. Rugg, N. P. Major, N. R. Shadbolt, and A. M. Burton. "Laddering: technique and tool use in knowledge acquisition." Knowledge Acquisition 6, no. 3 (September 1994): 315–41. http://dx.doi.org/10.1006/knac.1994.1016.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Demir, Ayça Kangal, and Bilal Yalçın. "Determining Beverage Preferences of Young Consumers with Laddering Technique." Business and Economics Research Journal 7, no. 1 (April 1, 2016): 139. http://dx.doi.org/10.20409/berj.2016116809.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gandia, Rodrigo Marçal, Joel Yutaka Sugano, Luiz Henrique de Barros Vilas Boas, and Daniel Leite Mesquita. "Beverage capsule consumption: a laddering study." British Food Journal 120, no. 6 (June 4, 2018): 1250–63. http://dx.doi.org/10.1108/bfj-07-2017-0401.

Full text
Abstract:
PurposeThe purpose of this paper is to analyze consumer behavior based on the structures of attributes, consequences, and values identified by consumers of beverages obtained from capsules. Consumers of the brands Nescafé Dolce Gusto and Nespresso capsule-based beverages were selected, and comparatively analyzed to understand the possible differences perceived by the consumers of each brand.Design/methodology/approachBased on a soft laddering technique, 27 in-depth interviews were carried out among the users of Nespresso and Dolce Gusto. This technique allowed differentiating the attributes of each brand, as well as defining common/cumulative elements.FindingsIndividual values of achievement and personal pleasure, mainly reached through better living standards, were dominant for all consumers. Dominant chain analysis results showed the perceptions of consumers were different for each brand. Generally, both brands’ consumers seek quality and practicality. However, Dolce Gusto delivers a product perceived as having more functional benefits, thus serving consumers seeking more variety when it comes to different types of beverages. On the other hand, Nespresso serves a more selective niche market, whose consumers rather value brand quality and reliability.Originality/valueThe characteristics and product specifications show similarities with food consumption trends, which justify the growth of this market in recent years. Therefore, strategies and the consumers’ demand for the capsule market show a promising trend on the coffee and drinks market in Brazil, deserving special attention from both companies and producers.
APA, Harvard, Vancouver, ISO, and other styles
5

Bordeaux-Rego, Bruno, Fernanda Nedwed-Machado, Marta Olivia Rovedder de Oliveira, Denise Avancini Alves, and Luiz Antonio Slongo. ""Why caipirinha?"- the online via chat laddering technique CAN answer." BAR - Brazilian Administration Review 8, no. 2 (June 2011): 150–67. http://dx.doi.org/10.1590/s1807-76922011000200003.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lin, Chin-Feng, and Chen-Su Fu. "Advancing laddering and critical incident technique to reveal restaurant niches." Service Industries Journal 37, no. 13-14 (July 18, 2017): 801–18. http://dx.doi.org/10.1080/02642069.2017.1351551.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Samuel-Fernando, P., P. A. Dabholkar, and D. S. Sachan. "Motivation and Food Choice, the Effectiveness of the Laddering Technique." Journal of the American Dietetic Association 95, no. 9 (September 1995): A64. http://dx.doi.org/10.1016/s0002-8223(95)00572-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Zuenkova, Yu A. "Application of the VALS and the laddering techniques at shared decision-making." Manager Zdravoochranenia, no. 5 (June 1, 2022): 13–19. http://dx.doi.org/10.37690/1811-0185-2022-5-13-19.

Full text
Abstract:
Patients values are fundamental in the process of health decision-making. The use of PROMs is often difficult in routine clinical practice, which requires the search for simpler methods of determining the patients values, where psychographic segmentation and laddering are one of those. The aim of the study was to improve the process of shared-decision-making in patients with non-melanoma skin cancer using the VALS segmentation and the laddering technique. Materials and methods. An inclusive, incomparable, prospective, long-term multicenter cohort study of the use of the laddering technique and the VALS technique was conducted in 158 patients (154 (97%) with basal cell skin cancer, 4 (3%) squamous cell skin cancer; 129 (82%) patients with stage I–II diseases, 17 (11%), with IV – 12 (7%); 56 (35%) – men, 102 (65%) – women. The results of psychographic segmentation showed: the clinical result of the procedure is important for 96% (n=152), the safety of treatment and adverse reactions – for 91% (n=143), the cosmetic result – for 46% (n=73), convenience and flexibility of the treatment schedule – for 36% (n=57), the painlessness of the treatment procedure – for 34% (n=54), the ability to lead a habitual lifestyle during treatment – for 23% (n=36), the comfort of the treatment procedure – for 14% (n=22), the financial costs associated with treatment – for 9% (n=14), preservation of organ function after treatment – for 3% (n=5). Conclusions. The method of psychographic segmentation can be adapted to the tasks of communication between the doctor and the patient. The scope of application of the VALS methodology and the laddering technique can be considered situations when a doctor is unable to use validated quality of life questionnaires due to limited resources or the absence of such questionnaires.
APA, Harvard, Vancouver, ISO, and other styles
9

Yoon, Sung-Wook, and Mi-Ok Seo. "Analysis of Casino Customer Value Hierarchy Applying APT Hard Laddering Technique." Journal of MICE & Tourism Research 20, no. 4 (December 31, 2020): 59–77. http://dx.doi.org/10.35176/jmtr.20.4.4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Miles, Susan, and Sam J. Leinster. "Identifying professional characteristics of the ideal medical doctor: The laddering technique." Medical Teacher 32, no. 2 (January 2010): 136–40. http://dx.doi.org/10.3109/01421590903196987.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Laddering Technique"

1

Aloulaqi, Mohammed Saleh. "Research study on laddering technique in depth interviews on alcoholic beverage consumption and brand preferences." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2376.

Full text
Abstract:
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
APA, Harvard, Vancouver, ISO, and other styles
2

Bitzios, Michail. "Using a choice experiment with insights from laddering technique to reveal consumer preferences towards the acceptance of functional foods." Thesis, University of Kent, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590081.

Full text
Abstract:
This research brings together, into one powerful analytical tool, two methodologies, Laddering Technique (L.T.) and Choice Experiment (C.E.), which complement each other nicely, in an 'attempt to examine consumers buying motives in relation to bread. The incentive to explore consumers' "black box" was given by the fact that changes in relation to nutritional issues have become apparent. The case of bread, particularly, attracts the attention of research as a product widely consumed that, however, has not been given much attention by researchers. L.T. approaches the subject from the psychological point of view and explores how people relate products with their personal values. L.T. was implemented so as to gain richer understanding as to how people translate product's characteristics into indicative connotation with respect to themselves. It has also created the basis for the second part of research by informing the attributes used in the C.E. The data was generated with the use of questionnaire that was completed by a small sample of individuals. The results revealed that bread type and the perceived bread healthiness are among the most important aspects consumers consider when buying bread. C.E. was used to examine how the inclusion of a functional ingredient affects consumer attitudes towards bread. An important feature of the C;E. design was the inclusion of the Dutch Eating Behavioural Ouestionnaire (D.E.B.O.) to collect information on participants underlying eating behaviours. The survey instrument employed a single postal mail shot. The results showed - again - that bread type is a major factor in determining choice and that the inclusion of a functional ingredient returned relatively small measures of value. The estimation of a Latent Class Model (L.C.M.) revealed differences in W.T.P. between segments. Also, segment membership can be partly explained by the D.E.B.O. Finally, an important finding is that respondents hold a stronger preference for a simple health statement compared or in addition to the benefits resulting from consuming a product that includes functional ingredients. ii
APA, Harvard, Vancouver, ISO, and other styles
3

Schauerte, Tobias. "Investigating Consumer Perceptions by applying the Extended Association Pattern Technique : A Study on Wooden Multistory Houses." Doctoral thesis, Växjö : Växjö University Press, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6539.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gedikli, Damla. "The Role Of Design Attributes In Shaping Users." Master's thesis, METU, 2011. http://etd.lib.metu.edu.tr/upload/12613095/index.pdf.

Full text
Abstract:
Users evaluate and assign value to products regarding several factors, one of which is design attributes. The attributes can provide certain consequences, which can, in turn, serve to users&rsquo
desires or ultimate goals in life. Value is attributed regarding the desirability of the sequential chain of attributes, consequences and goals. Considering value creation for the users as designers&rsquo
main responsibility
they should focus on how these chains are shaped while designing products. This study mainly concentrates on this relation between design attributes, the consequences these attributes provide, and the ultimate goals of users these consequences satisfy. Three main types of consequence and user goals, which are together called as value types, are identified in the literature: pragmatic, experiential and symbolic. How these value types can be provided by design attributes is examined both with literature review and a research on users&rsquo
pre-purchase value assignment to portable digital audio players. The research on portable digital audio players is conducted using laddering technique. After the interviews with 30 respondents, the value types identified in the literature review as pragmatic, experiential and symbolic value are supported by the data
and and an extension is suggested within the subgroups of experiential value. The salient design attributes that are valued at pre-purchase, and outstanding relations between designed attributes, consequences and user goals are identified.
APA, Harvard, Vancouver, ISO, and other styles
5

Tanudjojo, J. Satrijo. "Measuring readiness to implement systems that create, mobilise and diffuse knowledge." Thesis, Cranfield University, 2006. http://hdl.handle.net/1826/1554.

Full text
Abstract:
This thesis focuses on pre-conditions for organisations to implement knowledge management systems (KMS). Prior research suggests knowledge management (KM) is a capability and, as such, organisations need to know if they are ready to embark on KM initiatives that develop this capability. The findings of my research contend that measuring readiness is a prerequisite for implementing KMS holistically. I argue that effective KMS integrates the creation, mobilisation and diffusion stages of the knowledge life-cycle. Therefore, a system for gauging organisational readiness for KMS necessitates understanding the organisation’s inclination to create, mobilise and diffuse knowledge. Drawing from Socio-Technical Systems (STS) Theory, this study uses three dimensions, Infrastructure, Knowledge Structure and Knowledge Culture, to gauge each stage of the knowledge life-cycle. This study develops an instrument – the Knowledge Implementation Assessment Tool (KIAT) – to assess an organisation’s readiness for KMS. An organisation’s readiness can be said to increase as the measure on each dimension increases. In addition, this study found that structurally diverse Communities For Performance are needed to leverage Communities Of Practice in delivering direct business results, and that the implementation of KMS must be governed within and by cross-functional business processes. The knowledge-based theory of the firm and the knowledge life-cycle theory provide a conceptual understanding that managing the creation, mobilisation and diffusion of knowledge can yield competitive advantage. Based on these theories, an in-depth case study was conducted in Schlumberger’s technical service delivery process. The study analysed the implementation and the use of InTouch, Schlumberger’s KMS. The case study was conducted using an Abductive research strategy. The Means-End Chain approach and its laddering technique were used to collect and analyse data to establish 35 attributes vital for the implementation of an effective KMS – one that brings beneficial results. These attributes form the basis for creating the readiness assessment instrument – KIAT. A KMS implementation affects the social and technical aspects of an organisation. This study categorised the attributes along the three STS dimensions. The basis of the categorisation was the fit between each attribute and an STS dimension. The result is an assessment instrument to measure organisational readiness. The instrument, KIAT, consists of 50 factors to measure organisational readiness along the three STS dimensions for the creation, mobilisation and diffusion of knowledge. KIAT is operationalised in three organisational cases in different industries and processes. This allowed the instrument to be refined and led to the development of procedures to apply KIAT. The cases suggest that KIAT provides useful insights to discover or confirm KMS readiness where a cross-functional business process is the unit of analysis. The research contributes to research methodology in the KM field, as it is the first to use the Means-End Chain approach into knowledge management research by representing a hierarchy of organisational goals in a knowledge management initiative. For practitioners, my research makes two contributions. One, the KIAT readiness assessment instrument to diagnose their organisational readiness and take informed decisions. Two, the understanding of Communities For Performance. This study points the way for further research. This includes directions to explore the relationship between the levels of readiness and the effectiveness of KMS implementation, the relationship between organisations’ experience and their readiness, and the relationship between the dynamics of the KIAT Factors and organisational learning.
APA, Harvard, Vancouver, ISO, and other styles
6

Schauerte, Tobias. "Perceptions of Wooden Multifamily Houses : Applying an Extended Association Pattern Technique." Licentiate thesis, Växjö University, School of Technology and Design, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1520.

Full text
Abstract:

During the past years, wooden one and two family houses showed a higher growth rate on the German construction market compared to conventional material like brick and stone. Wood as construction material became more and more attractive. Furthermore, a growing demand on multifamily houses could be recognized, yet, wood has not been considered as an alternative in this field of application until now. Trying to understand the end-users attitudes towards wooden multifamily houses, this licentiate thesis aims at exploring German end-users’ perceptions of wooden multifamily houses.

To collect the necessary data, the Association Pattern Technique (APT) was applied, which is a two-stage method and has its foundations in the Means-End theory. In the first stage, 31 in-depth laddering interviews were carried out, which served as the base for the matrix-survey in the second stage, where 229 answers were received. Extending the existing method in the matrix-survey stage allowed for important additional data to be uncovered.

The results show that individuals associate certain product attributes with wooden multifamily houses and that these attributes are thought to entail specific consequences. These consequences are in turn linked with the personal values of the respondents. The most dominant perceptual orientations of different groups of respondents are shown and significant differences could be found in how individuals in German perceive wooden multifamily houses depending on age, income and habitation.

APA, Harvard, Vancouver, ISO, and other styles
7

Nerva, Flávio da Cunha. "Análise das congruências entre as perspectivas de valor para o cliente e da intenção organizacional em serviços educacionais." Universidade do Vale do Rio do Sinos, 2007. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2698.

Full text
Abstract:
Made available in DSpace on 2015-03-05T18:38:00Z (GMT). No. of bitstreams: 0 Previous issue date: 27
Bolsa para curso e programa de Pós Graduação
A obtenção de informações sobre valor para o cliente torna-se essencial para análise de investimentos atuais e futuros nos serviços/produtos. O propósito deste trabalho é estabelecer uma estrutura de análise de congruência e possíveis trade-offs das perspectivas entre o que é valor para o cliente e a intenção organizacional. A base da proposta refere-se à abordagem da teoria Cadeias Meios-Fim (Chain end-means), a qual estabelece uma estrutura cognitiva relacionando três níveis que variam de elementos concretos para níveis mais abstratos: atributos (Como?), conseqüências de uso (O quê?) e valores (Por que?). Para o presente estudo utilizou-se o método de Escalada (Laddering) o qual também foi operacionalizado em uma fase quantitativa pela adaptação da Técnica de Associação de Padrões (APT) para a construção do Mapa Hierárquico de Valor. A instituição de ensino analisada foi a Universidade do Vale do Rio dos Sinos – Unisinos, através dos seus cursos de MBA’s. Os resultados obtidos evidenciam congruências e i
The acquisition of information on value for the customer becomes essential for the analysis of investments, current and futures in the products. The purpose of this work is to establish a structure of consistency analysis and possible trade-offs between what is value for the customer and for the organizational intention. The base of the proposal refers to the approach of the theory Chain end-means, which establishes a cognitive structure relating three levels that vary from concrete elements to the most abstract levels: attributes (How?), use consequences (What?) and values (Why?). The present study was elaborated using Laddering and in a quantitative phase for the Association Pattern Technique (APT), method for the construction of the Hierarchical Map of Value (HVM). The results presented evidence consistencies and inconsistencies in the three levels of the chain, in the two perspectives and between the two methods. The analysis of those results contributes to possible strategic decision-making in the m
APA, Harvard, Vancouver, ISO, and other styles
8

Ambekar, Shubham, and Jonathan Andrews Danny Duke Samuel. "Investigating Perceive Value in B2B Setting." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445340.

Full text
Abstract:
Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. In this context, perceived value plays a central theme for this study, and analyzed in the terms of benefits and sacrifices. But to capture the broader picture of customers' value functional, social, and emotional perceived values were considered. The research questions were formed to investigate the kind of values that customers perceive, and another question was framed to investigate the multidimensionality of values. In order to answer the research questions, a qualitative descriptive approach was applied and through judgmental sampling, respondents were chosen. The five potential customers were interviewed through semi-structured technique. The authors applied the model “value hierarchy” to investigate the customer's perceived value which consists of three layers: attributes, consequences and objects; it shows correlation among the three layers. The laddering technique was used in connection with hierarchy, through this technique authors understood how consumers were able to perceive value in each layer. The tangibilization strategy was used to provide cues that helped build mental construct of services in customer’s minds. Customers assess the services by evaluating its value. The value from the consequences were perceived multidimensionally by customers depending on the attributes. Customers perceived functional value in aspects of saving time and ease of workload. They were able to perceive value socially, when some features helped manage stress among the employees and through provision of these services to end customers saw an increase in firm awareness in the market. Customers also felt a feeling of happiness when using certain attributes especially among the end customers thereby bringing emotional value into the picture. All the different values perceived helped reach their respective end-goals.  The model found useful to investigate the customer value sequentially, also evaluating current customer’s needs. The study revealed that the attributes aren't chosen without a purpose. Customers perceive some benefits from the attributes that help achieve their specific needs. The study was confirmation about integrating the model with different value dimensions helped determine the connection of these dimensions with customer value. The study ends with presenting managerial, theoretical and practical implications and provides ground for future research in exploring other framework of values, followed by limitations of the study.
APA, Harvard, Vancouver, ISO, and other styles
9

Chou, Yun-Hsin. "Servicescape symbolism." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/57199/1/Yun-Hsin_Chou_Thesis.pdf.

Full text
Abstract:
In order to drive sustainable financial profitability, service firms make significant investments in creating service environments that consumers will prefer over the environments of their competitors. To date, servicescape research is over-focused on understanding consumers’ emotional and physiological responses to servicescape attributes, rather than taking a holistic view of how consumers cognitively interpret servicescapes. This thesis argues that consumers will cognitively ascribe symbolic meanings to servicescapes and then evaluate if those meanings are congruent with their sense of Self in order to form a preference for a servicescape. Consequently, this thesis takes a Self Theory approach to servicescape symbolism to address the following broad research question: How do ascribed symbolic meanings influence servicescape preference? Using a three-study, mixed-method approach, this thesis investigates the symbolic meanings consumers ascribe to servicescapes and empirically tests whether the joint effects of congruence between consumer Self and the symbolic meanings ascribed to servicescapes influence consumers’ servicescape preference. First, Study One identifies the symbolic meanings ascribed to salient servicescape attributes using a combination of repertory tests and laddering techniques within 19 semi-structured individual depth interviews. Study Two modifies an existing scale to create a symbolic servicescape meaning scale in order to measure the symbolic meanings ascribed to servicescapes. Finally, Study Three utilises the Self-Congruity Model to empirically examine the joint effects of consumer Self and servicescape on consumers’ preference for servicescapes. Using polynomial regression with response surface analysis, 14 joint effect models demonstrate that both Self-Servicescape incongruity and congruity influence consumers’ preference for servicescapes. Combined, the findings of three studies suggest that the symbolic meanings ascribed to servicescapes and their (in)congruities with consumers’ sense of self can be used to predict consumers’ preferences for servicescapes. These findings have several key theoretical and practical contributions to services marketing.
APA, Harvard, Vancouver, ISO, and other styles
10

Hussain, Dostdar, and Muhammad Ismail. "Requirement Engineering : A comparision between Traditional requirement elicitation techniqes with user story." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70174.

Full text
Abstract:
Requirements are features or attributes which we discover at the initial stage of building a product. Requirements describe the system functionality that satisfies customer needs. An incomplete and inconsistent requirement of the project leads to exceeding cost or devastating the project. So there should be a process for obtaining sufficient, accurate and refining requirements such a process is known as requirement elicitation. Software requirement elicitation process is regarded as one of the most important parts of software development. During this stage it is decided precisely what should be built. There are many requirements elicitation techniques however selecting the appropriate technique according to the nature of the project is important for the successful development of the project. Traditional software development and agile approaches to requirements elicitation are suitable in their own context. With agile approaches a high-level, low formal form of requirement specification is produced and the team is fully prepared to respond unavoidable changes in these requirements. On the other hand in traditional approach project could be done more satisfactory with a plan driven well documented specification. Agile processes introduced their most broadly applicable technique with user stories to express the requirements of the project. A user story is a simple and short written description of desired functionality from the perspective of user or owner. User stories play an effective role on all time constrained projects and a good way to introducing a bit of agility to the projects. Personas can be used to fill the gap of user stories.
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Laddering Technique"

1

Wagner-Havlicek, Carina, and Harald Wimmer, eds. Werbe- und Kommunikationsforschung. Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://dx.doi.org/10.5771/9783748902058.

Full text
Abstract:
For decades, market, communication and advertising impact research has provided important insights for the economy as well as for advertising and media agencies. This book contains a compact overview of the different methods used in research into both communication and the effect of advertising. In the book’s individual chapters, these methods are described in detail, their respective advantages and disadvantages explained, concrete examples of their application in market, advertising impact and communication research are shown in practice and a conclusion is drawn about each respective method. This anthology focuses on qualitative methods, such as focus groups, the laddering technique, qualitative image interpretation and the Think Aloud method. This analysis is supplemented by a look at various apparatus and projective methods, activation measurement, Google Analytics, wearables, image measurement and conjoint analysis, while the conclusion provides an overview of Austrian media studies. With contributions by Sandra Bamberger, Jasmin Breslein, Sarah Deutschbauer, Johanna Erd, Laura Fischer, Markus Hofstätter, Clara Kaindel, Eva Lindtner, Marie-Jacqueline Mann, Flora Messerklinger, Carina Wagner-Havlicek, Jasmin Reegen, Anika Sauer, Carina Stölzle, Harald Wimmer, Magdalena Wöckinger, Jasmin Wolf-Veigel
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Laddering Technique"

1

Miles, Susan, and Gene Rowe. "The Laddering Technique." In Doing Social Psychology Research, 305–43. Oxford, UK: The British Psychological Society and Blackwell Publishing Ltd, 2008. http://dx.doi.org/10.1002/9780470776278.ch13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Walker, Beverly M., and Nadia Crittenden. "The Use of Laddering: Techniques, Applications and Problems." In Personal Construct Methodology, 69–87. Chichester, UK: John Wiley & Sons, Ltd, 2011. http://dx.doi.org/10.1002/9781119953616.ch3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Jans, Greet, and Licia Calvi. "Using Laddering and Association Techniques to Develop a User-Friendly Mobile (City) Application." In On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops, 1956–65. Berlin, Heidelberg: Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11915072_104.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gruber, Thorsten, Alexander E. Reppel, Isabelle Szmigin, and Rödiger Voss. "Designing Online Laddering Studies." In Online Research Methods in Urban and Planning Studies, 193–215. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0074-4.ch012.

Full text
Abstract:
Laddering is a well-established research technique in the social sciences which provides rich data to help understand means-end considerations otherwise hidden from quantitative research. It does this through revealing relationships between the attributes of individuals, objects or services (i.e., means), the consequences these attributes represent for the respondent, and the values or beliefs that are strengthened or satisfied by the consequences (i.e., ends). This chapter describes how qualitative researchers can successfully apply laddering in an online environment. Through an explanation of the different stages of the online laddering process, the authors hope to encourage researchers to use this technique in their urban planning research projects. To illustrate the benefits of the technique, the authors describe a research study that successfully used the laddering technique in an online environment. The chapter concludes with the discussion of the limitations of using laddering online and suggests avenues for future research.
APA, Harvard, Vancouver, ISO, and other styles
5

Morandin, Gabriele, Massimo Bergami, and Richard P. Bagozzi. "The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making." In Advances in Marketing, Customer Relationship Management, and E-Services, 199–217. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6371-8.ch013.

Full text
Abstract:
The laddering technique can be considered a meaning-based qualitative approach for understanding preferences, motivations, and other general determinants of consumer and organizational choices. This chapter begins by presenting the original version of the laddering technique and its limitations and then introduces the technique's second generation. Based on Means-End Chains Theory (MEC Theory), the laddering methodology is used to uncover mental schemas in the form of cognitive maps by using principles derived from social network analysis. The bases for motives, goals, or values can be studied with such procedures. It also allows us to understand the influence of cognitive schemas on attitudes and behaviors through appropriate quantitative tests. Using data from a sample of 102 members of the Ducati community participating in a motorcycle event, the authors present the rationale and procedures involved in laddering and illustrate its overall approach while discussing its strengths and weaknesses.
APA, Harvard, Vancouver, ISO, and other styles
6

"How to Be Different?" In Business Strategies and Advanced Techniques for Entrepreneurship 4.0, 33–70. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-4978-9.ch002.

Full text
Abstract:
The innovative methods adopted by firms in the sixth innovation wage (the adoption of a corporate DNA) are mainly based on creative thinking, user innovation, and open innovation. When firms enhance their corporate strategies, they create value through a CTA (Create, Transform, and Apply) business cycle launched by policies focused on creative thinking. In this chapter, the author analyzes the following strategies grounded in creative thinking: Brainstorming, the Osborn-Parnes Creative Problem-Solving Process, SCAMPER, 635 Brainwriting, Lotus Blossom, Laddering, Stop-It Mop-It, Six Thinking Hats, Business Process Re-engineering (BPR), and the Theory of Inventive Problem Solving (TRIZ). Techniques are directed to increase the stakeholders' satisfaction by diminishing the operating risks related to launching new products and services.
APA, Harvard, Vancouver, ISO, and other styles
7

Standing, Craig, Patricia McManus, Susan Standing, and Heikki Karjaluoto. "Searching for Value in Researching the Adoption and Use of M-Services." In Selected Readings on Electronic Commerce Technologies, 47–58. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-096-7.ch003.

Full text
Abstract:
Mobile services (m-services) have become an important part of the e-commerce landscape. Although research has been conducted on which services people use and the benefits they attach to those services, the values associated with the adoption and use of m-services at the individual level is still unclear. This article addresses the question of why and how individuals adopt and appropriate m-services with a particular focus on m-communication? In the information systems field, various technology adoption models have been proposed and validated in relation to technology adoption within an organisational setting, but personal adoption and use of technology is less researched. We propose the use of means-end chains and laddering techniques to determine the basic primitive values that are fulfilled for the individual by using various m-services. The examples presented show that mobile services often fulfill such basic needs as self-esteem, achievement, individuality, belonging, and well-being. Exploring the realization of values as a theoretical framework offers researchers a way forward in environments characterised by individual technology decisions.
APA, Harvard, Vancouver, ISO, and other styles
8

McManus, Patricia, Susan Standing, Craig Standing, and Heikki Karjaluoto. "The Drivers for the Adoption and Use of M-Services." In Virtual Team Leadership and Collaborative Engineering Advancements, 28–39. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-110-0.ch003.

Full text
Abstract:
Mobile services (m-services) have become an important part of the e-commerce landscape. Although research has been conducted on which services people use and the benefits they attach to those services, the values associated with the adoption and use of m-services at the individual level is still unclear. This paper addresses the question of why and how individuals adopt and appropriate m-services with a particular focus on m-communication? In the information systems field various technology adoption models have been proposed and validated in relation to technology adoption within an organisational setting but personal adoption and use of technology is less researched. We propose the use of means-end chains and laddering techniques to determine the basic primitive values that are fulfilled for the individual by using various m-services. The examples presented show that mobile services often fulfil such basic needs as self-esteem, achievement, individuality, belonging and well-being. Exploring the realization of values as a theoretical framework offers researchers a way forward in environments characterised by individual technology decisions.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Laddering Technique"

1

Mohamed Nazul Ismail, Yazrina Yahya, and Muriati Mukhtar. "LMS value elements identification: Using the laddering technique." In 2011 International Conference on Electrical Engineering and Informatics (ICEEI). IEEE, 2011. http://dx.doi.org/10.1109/iceei.2011.6021653.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Wei Yan, Daofang Chang, Youfang Huang, Weijian Mi, and Ning Zhao. "Soliciting Customer Requirements for Product Conceptualization Based on Laddering Technique and ART2 Neural Network." In 2006 International Conference on Hybrid Information Technology. IEEE, 2006. http://dx.doi.org/10.1109/ichit.2006.253486.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kim, Ja-Hee, Seung Mo Ham, Hwan-Ju Cha, and Kwang Kook Kim. "Selection of requirement elicitation techniques using laddering." In 2017 4th International Conference on Systems and Informatics (ICSAI). IEEE, 2017. http://dx.doi.org/10.1109/icsai.2017.8248540.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Laddering Technique' for particular source types:
Journal articles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography