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Books on the topic 'Language and languages in advertising'

Author: Grafiati

Published: 26 July 2024

Last updated: 28 July 2024

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1

Granville, Stella. Language, advertising, & power. Johannesburg: Hodder & Stoughton in association with Witwatersrand University Press, 1993.

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2

Guy, Cook, ed. The language of advertising. London: Routledge, 2008.

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3

Kim, Schrøder, ed. The language of advertising. Oxford [Oxfordshire]: B. Blackwell, 1985.

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4

Lema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. Madrid: GRUGALMA, 1994.

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5

Hornikx, Jos, and Frank van Meurs. Foreign Languages in Advertising. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.

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6

Ringrow, Helen. The Language of Cosmetics Advertising. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8.

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7

Fatihi, A. R. The Language of advertising and T.V. commercials. New Delhi: Bahri Publications, 1991.

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8

Špago-Ćumurija, Edina. Jezik reklame u globalnom društvu. Mostar: Univerzitet "Džemal Bijedić", 2021.

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9

Marquardt, Jennifer. Life system magazine: Language. [Ontario]: s.n., 2003.

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10

Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Madrid: Editorial Síntesis, 1997.

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11

Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. ru: Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realization of the expressive possibilities of the application. The book is addressed to students of philological faculties, faculties of management and marketing, undergraduates, graduate students, teachers of higher education, as well as all those who are interested in the Russian language.

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12

Conejero-López, Marta. Niveles de significado en el lenguaje publicitario. [Valencia]: Shakespeare Foundation of Spain, 1995.

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13

Woehrling, José. La conformité de certaines modifications projetées au régime linguistique de l'affichage public et de la publicité commerciale découlant de la Charte de la langue française avec les chartes des droits et libertés: Annexe à l'Avis sur d'éventuelles modifications à la Charte de la langue française : opinion. Québec: Gouvernement du Québec, Conseil de la langue française, 1993.

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14

Kelly-Holmes, Helen. Advertising as multilingual communication. Houndmills, Balsingstoke, Hampshire: Palgrave Macmillan, 2008.

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15

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Praha: Univerzita Karlova, 1987.

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16

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Praha: Univerzita Karlova, 1987.

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17

Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. ru: Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

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18

Chauhan, Gajendra Singh. Language, media, and society: Essence of advertising communication. New Delhi: Rawat Publications, 2010.

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19

Chauhan, Gajendra Singh. Language, media, and society: Essence of advertising communication. New Delhi: Rawat Publications, 2010.

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20

Noronha, Neil. Sex lies and stereotype: The language of advertising. London: LCP, 2000.

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21

Productions, TV Choice, ed. The Language of advertising: The impact of adverts. London: TV Choice, 2001.

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22

Guy, Cook, ed. The language of advertising: Modern themes in English studies. New York, NY: Routledge, 2007.

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23

Inc, Hispanic Market Connections, ed. Language and media planning for the Hispanic market. Los Altos, CA (5150 El Camino Real, Suite D-11, Los Altos 94022): Hispanic Market Connections, Inc., 1992.

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24

Rodgers, Shelly. Advertising theory. New York, NY: Routledge, 2011.

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25

Charron, Estelle. The use of the official language minority press by federal institutions. [Ottawa, Ont: Depository Services Program, 2002.

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26

Bhatia, Tej K. Advertising & marketing in rural India: Language, culture, and communication. 2nd ed. New Delhi: Macmillan India, 2007.

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27

Schmidt, Rosemarie. Television advertising and televangelism: Discourse analysis of persuasive language. Amsterdam: J. Benjamins Pub. Co., 1986.

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28

Sidney, Hecker, Stewart David W, American Psychological Association. Division of Consumer Psychology., Marketing Science Institute, and Young and Rubicam, eds. Nonverbal communication in advertising. Lexington, Mass: Lexington Books, 1988.

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29

John, Maggie Jo St. Advertising and the promotion industry. Hemel Hempstead: Phoenix, 1994.

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30

(Korea), Kwanggo Chŏllyak Yŏnʼguso, ed. Kwanggo taesajŏn =: Advertising dictionary. Sŏul: Kwanggo Chŏllyak Yŏnʼguso, 1986.

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31

Hermerén, Lars. English for sale: A study of the language of advertising. Lund, Sweden: Lund University Press, 1999.

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32

Bürki, Yvette. La publicidad en escena: Análisis pragmático-textual del discurso publicitario de revistas en español. Zaragoza: Libros Pórtico, 2005.

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33

Čmerjková, Světla. Reklama v češtině, čeština v reklamě. Praha: Leda, 2000.

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34

Seeco, Louis Itumeleng. Marketing the same difference: Cultural and language dichotomy in advertising. Randburg [South Africa]: Knowres Pub., 2010.

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35

Reddan, Jean. A semiotic analysis of the use of loanwords and foreign language in advertising. Dublin: University College Dublin, 1992.

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36

Kowalewska, Kinga. The perception of language and non-language resources in press advertisement: An ecolinguisic-communicative approach. Poznan: Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza, 2018.

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37

Medvedeva, E. V. Reklamnai︠a︡ kommunikat︠s︡ii︠a︡. Moskva: URSS, 2003.

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38

Bralczyk, Jerzy. Jezyk na sprzedaz: [czyli o tym, jak jezyk sluzy reklamie i jak reklama uzywa jezyka]. Gdansk: Gdanskie Wydawnictwo Psychologiczne, 2004.

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39

Bechstein, Gabriele. Werbliche Kommunikation: Grundinformationen zur semiotischen Analyse von Werbekommunikaten. Bochum: N. Brockmeyer, 1987.

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40

Parmiggiani, G. Elisa Bussi. L' arte bastarda: Analisi del linguaggio della pubblicità televisiva inglese. Bologna: Pàtron, 1988.

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41

Tanaka, Keiko. Advertising Language. Routledge, 2005. http://dx.doi.org/10.4324/9780203007303.

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42

Advertising Language. Routledge, 1994.

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43

Granville, Stella. Language, Advertising and Power (The Critical Language Awareness Series). Hodder Arnold H&S, 1994.

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44

Ringrow, Helen. Language of Cosmetics Advertising. Palgrave Macmillan Limited, 2016.

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45

Language of Cosmetics Advertising. Palgrave Macmillan Limited, 2016.

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46

Goddard, Angela. Language of Advertising: Written Texts. Taylor & Francis Group, 2010.

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47

Goddard, Angela. Language of Advertising: Written Texts. Taylor & Francis Group, 2015.

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48

Language of Advertising: Written Texts. Routledge, 1998.

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49

Language of Advertising: Written Texts. Routledge, 2002.

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50

The language of advertising: Written texts. London: Routledge, 1998.

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