Relevant bibliographies by topics / Language of advertisements

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Language of advertisements'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

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Journal articles on the topic "Language of advertisements"

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Br. Sembiring, Yenny Lestari, Berlin Sibarani, and Lince Sihombing. "LANGUAGE CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 1 (September 4, 2020): 80. http://dx.doi.org/10.24114/lt.v17i1.19769.

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The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence. (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of no advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers. Keywords: Linguistic Characteristics, Consumer Behavior, Beauty Products, Advertisement.
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Drišļuks, Uldis, Ārija Kolosova, and Inta Kulberga. "Ieskats drukātās reklāmas vēsturē 20. gadsimta 30. gados: daži Liepājas piemēri." Scriptus Manet: humanitāro un mākslas zinātņu žurnāls = Scriptus Manet: Journal of Humanities and Arts, no. 10/11 (September 2, 2020): 29–43. http://dx.doi.org/10.37384/sm.2020.10.11.029.

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Historical advertisements and their language reflect tendencies and activities of the particular time period. When studying historical advertisement and its language, certain skills are required nowadays in order to understand the peculiarities, usage and significance of the language of the time. Advertisement is the source of history of its time, and its research provides an insight into both the history of the particular place, the city and the society of the time, its habits and values. Also, the political history of the age leaves an impact on the content of the advertisement. In its turn, comprehension of the language is a significant factor, as the text dominates in historical advertisements, and there are few pictures. An insight into the history of printed advertisement proves that a concise “text of advertisement” had to be created in order to get the advertisement printed in a publication, naming and advertising a particular product or service, it was important to show the information where the particular product could have been bought. The aim of the article is to provide an insight into the history of printed advertisement, using advertisements published in Liepāja publications during the 30s of the 20th century, mostly paying attention to the language of advertisements. In the article, the language of origin and problems of printed advertisements of the 30s of the 20th century have been analysed; differences in the language application have been studied comparing them with advertisement language nowadays. Analysis of literature and other resources, students’ surveys, and expert interview methods have been used to achieve the aim of the article. Research methods have been used in order to understand texts of old advertisements as resources of historical evidence, to study the written language of the time, as well as to understand that the advertisement of the time in the language context differs from the modern advertisement language and also from the Latvian literary language in general. It has been concluded that the Latvian language in the course of time is changing and developing. The language used in advertisements is simple; in order to attract attention, the superlative degree of adjectives is used. Advertisements are printed in black-and-white; the effect is achieved with bold letters and font size; the personification of the advertisement is common. Nowadays, youth can perceive the historical advertisement and be surprised that it was also used earlier in order, e. g. to attract customers to products. Some similar advertising slogans can be found that are still used nowadays. However, some difficulties are encountered when reflecting on the language of the time – separate words, expressions, also the applied orthography, as well as the old (Gothic) print. Youth justify difficulties of text perception with language development in the course of time, application of archaisms; they see the impact of the German language. The text of advertisements seems simple, even primitive, topical; it is an offer of practically applicable things. Nevertheless, the expert interviews confirm that the impact of a foreign language can be noticed in the advertising language, forms, words that are not used in the modern Latvian literary language any longer. To sum up, the authors of the article think that the research of the advertising language in the context of history is essential. Also, nowadays, when the digital marketing has developed, the issue about the communication with the consumer is still topical from the advertising point of view, and also the language application and content are important – what and how we want to say to consumers.
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Algernas, Munerah, and Yahya Aldholmi. "Effects of Language Variety and Word Availability in Commercial Advertisements on Listener’s Lexical Recall." Arab World English Journal 12, no. 4 (December 15, 2021): 167–77. http://dx.doi.org/10.24093/awej/vol12no4.12.

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Commercial advertisements in Arabic-speaking regions tend to alternate between dialectal Arabic and Modern Standard Arabic, but it is not yet clear whether language variety has any impact on listener’s lexical recall. Insight into this issue should help enterprises design their commercial advertisements in a linguistically intelligent manner. This study addresses two questions: 1) How does language variety (dialectal vs. standard) affect listener’s lexical recall in commercial advertisements? 2) Do listeners recall words that have appeared in dialectal advertisements better than those that did not appear in advertisements using the same variety? Fifteen Saudi participants responded to a forced-choice memory test with 24 yes-no questions (3 per advertisement) asking participants to report whether they heard a specific key word in eight advertisements that utilized different language varieties. The findings show that Arabic speakers tend to perceive both Modern Standard Arabic and dialectal Arabic in commercial advertisements similarly, but tend to recall the presence of a key word in an advertisement better than its absence. Future research may increase the sample size and examine more Arabic varieties.
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GIABER, JAMAL MOHAMED, NOUR HAMMO, SAFA HRAIZ, DU’AA QADAN, RAHF ALNAMER, and SHAIKHA ALMAAMARI. "TRANSLATING HEADLINES IN PRINT BUSINESS ADVERTISEMENTS FROM ENGLISH INTO ARABIC IN UAE." Across Languages and Cultures 21, no. 1 (June 2020): 107–24. http://dx.doi.org/10.1556/084.2020.00006.

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Abstract:Business advertisements are multimodal consumer-oriented texts with persuasive functions. Advertisers create specific advertisements for marketing products/services in specific contexts. The headline in an advertisement is the main element as it attracts attention and summarizes the advertising message. Advertising relies on socio-cultural implications through visual and non-visual elements. When products/services are marketed in a new context with a different language, their advertisements are translated into that language. Because languages have different ways of encoding information, the success of a product/ service in a culturally different context depends on how its advertisement is translated. The structural and cultural differences between English and Arabic and the functional nature of headlines in English business advertisements seem to have direct bearing on how advertising headlines are rendered into Arabic. This study investigates the translation of advertising headlines from English into Arabic in the context of marketing products/services in UAE. The aim is to identify the techniques used in translating headlines and their implications for translation quality and to identify views of Arab customers over the acceptability of Arabic versions of advertising headlines. The study findings indicate that seven translation techniques are used and customers consider Arabic advertisements produced via function-oriented translation techniques more acceptable than translations produced via form-based techniques.
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Khotimah, Annisa Khusnul. "Language Errors in Public Advertisement." Jurnal Inovasi Pendidikan MH Thamrin 1, no. 2 (September 12, 2019): 19–22. http://dx.doi.org/10.37012/jipmht.v1i2.26.

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Advertisement is the media that have strong power to convey any message. The use of English inappropriately makes their message unclear and fail to be perceived by people as the reader. This article shows the levels of error based on James in his Errors in Language Learning and Use. The errors found in advertisements mostly are in lexical level, morphological level, and syntax level. The advertisements publisher should understand the English grammar and vocabulary before they create the message on the board in English.
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Dennaya, Irene Anggita, and Barli Bram. "LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE." JOALL (Journal of Applied Linguistics and Literature) 6, no. 2 (August 14, 2021): 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.

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In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
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Triyuni, Dielma, Fadhilla Fadhilla, and Liska Widya Putri. "Teenagers Perception toward Language Use in Public Place Advertisement." LANGUAGE LITERACY: Journal of Linguistics, Literature, and Language Teaching 2, no. 2 (December 17, 2018): 151. http://dx.doi.org/10.30743/ll.v2i2.648.

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This study aimed to investigate the teenagers’ perception towards language use in advertisement. Advertisement is the best way to communicate to the customers. Advertisement helps informs the customers about the brands available in the market and the variety of products useful to them. Advertisement is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. Advertisements are of great importance for any business activity as it attracts people to use the particular service. Most of the businessmen are using various different means of communication to reach people around the world and turn them into leads that can be further turned into potent customers. Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it. The research is done by means of descriptive qualitative method supported by questionnaire in data collection procedures. The results show that the perceptions of teenagers towards advertisements are the language used is simple and easy to remember and advertisements functions as reminder.
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Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti, and Muhammad Yusuf. "Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language." Rainbow: Journal of Literature, Linguistics and Cultural Studies 9, no. 2 (October 29, 2020): 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.

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The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
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Dziemianko, Anna. "Smart advertising and online dictionary usefulness." International Journal of Lexicography 33, no. 4 (August 26, 2020): 377–403. http://dx.doi.org/10.1093/ijl/ecaa017.

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Abstract Today, online advertisements are smart. Based on targeting, they are highly personalized to match the interests of Internet users. Smart advertisements feature even in high-quality online dictionaries, which is a trade-off for free dictionary content. The aim of the paper is to investigate the influence of targeted advertisements in online dictionaries on language reception, production and learning. The study also identifies the effect of advertisement targeting on the time of online dictionary consultation. In addition, dictionary users’ attitudes to advertisements are explored. The results reveal that either targeted or non-targeted advertisements in online dictionaries do not significantly affect language reception, production and learning, irrespective of sense position in entries. Yet, both targeted and non-targeted advertisements prolong dictionary consultation. Non-targeted advertisements were found only marginally more disruptive than targeted ones, and the assessment of advertisements was not dependent on the experimental condition.
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Kelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising." European Journal of Cultural Studies 3, no. 1 (January 1, 2000): 67–82. http://dx.doi.org/10.1177/a010863.

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In current intercultural advertising in Europe, languages are used not for their communicative function (what could be termed their utility value) nor any of the other more established functions of language in advertising communication, for example persuasion or hyperbole. Instead, it is their symbolic function that has come to have the greater value. Thus, it is unimportant whether the advertisee understands the foreign word in an advertisement, so long as it calls up the cultural stereotype of the country with which the language is associated. We have, therefore, in Marx's terms 'form without content'. Language in intercultural advertising has become fetished, imbued with value, existing as a thing on its own. In this article, the existence and functioning of language fetish in European advertising is explored. By examining a range of both pan-European advertisements and specifically intercultural advertisements, we can see how languages have become fetished with values based on deep-seated perceptions of the cultural identities of other European countries and regions.
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Dissertations / Theses on the topic "Language of advertisements"

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Sloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.

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This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates on identifying text type and text type variant characteristics by analysing the text constituting techniques, text structure, and the appellative language means.
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Hodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.

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In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. The purpose of this thesis was to explore how the English language is used in Swedish magazines. Also, how do Swedish companies versus foreign companies use English in their advertisements in Sweden? This is a qualitative study in which four different magazines, and two issues from each were observed. Several studies have been completed on advertising and language, and those studies are introduced and discussed in this study. However, few studies have been done on the language in advertisements in Swedish magazines. The method consisted of documenting and saving all the advertisements in the magazines, and their language choices were then analyzed. This study reveals that English is used in Swedish advertisements to a notable extent. Nevertheless, there were some interesting differences between foreign companies and Swedish companies. For instance, in some cases Swedish companies used English to a greater extent than the foreign companies.
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YANG, JIE. "Gender Differences in Advertisements : A Study of Adjectives and Nouns in the Language of Advertisements." Thesis, Högskolan Kristianstad, Sektionen för Lärarutbildning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-7800.

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Kim, Maria. "Discourse variation in American magazine advertisements." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3243779.

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Thesis (Ph.D.)--Indiana University, Dept. of Linguistics, 2006.
Title from PDF t.p. (viewed Nov. 17, 2008). Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4528. Advisers: Samuel Obeng; Beverly Hartford.
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Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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McKenna, Jennifer. "Idioms with a viable literal interpretation in German advertisements." Thesis, University of St Andrews, 2004. http://hdl.handle.net/10023/14537.

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An idiom is a set phrase which is relatively syntactically and semantically fixed, and which produces striking stylistic and rhetorical effects. Advertising is a discourse type which is particularly rich in idioms: around half of all the German advertisements examined from Stern magazine and the RTL television channel contain at least one idiom. The idioms tend to occur in prominent, emphatic textual positions, and approximately half of the idioms which appear are modified in some way. The modifications typically produce deliberately creative effects, suggesting that idioms are not as invariable as has previously been thought. The most common type of idiom incorporated into German advertisements are idioms with not only the definitive figurative interpretation, but also a lexically, syntactically, and semantically feasible literal interpretation. These idioms are consequently referred to in this dissertation as "idioms with a viable literal interpretation" (abbreviated to "VLI idioms" in the text). Their literal sense tends to evoke strong mental imagery, which makes them a useful device for the visually restricted print medium in particular: approximately 42% of all the idioms in the magazine advertisements examined (as opposed to around 16% of all the idioms in the television advertisements) are VLI idioms. It is the uniformity of the mental imagery evoked by VLI idioms which highlights the fact that, contrary to traditional thinking, idioms are conceptual rather than linguistic in nature. Indeed, an idiom may be defined as the linguistic expression of general conceptual metaphors. The viable literal meaning of VLI idioms also makes them ideally suited to modification: around 70% of the VLI idioms in the magazine advertisements, and just over 88% of the VLI idioms in the television advertisements, are modified in some way. Nearly all of these modifications involve punning on the idiom's literal sense by means of the idiom's co-text and/or the advertisement's visual element. In short, linguists have hitherto underestimated the ubiquity and significance of idioms, especially with regard to the frequency with which they are modified. VLI idioms in particular are an important - but thus far overlooked - feature of German magazine and television advertisements.
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Chan, Ka-yin. "Loan Words in advertisements in Japanese women's magazines." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31953785.

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Eliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.

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The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.

All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.

The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.

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Qian, Kan. "Towards a pragmatic approach to the analysis of television advertisements." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332041.

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Yeung, Kit Yuk Natalie. "Management of interpersonal relationships in Cantonese personal advertisements." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/486.

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Books on the topic "Language of advertisements"

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Keller, Caren Auf dem. Textual structures in eighteenth-century newspaper advertising: A corpus-based study of medical advertisements and book advertisements. Aachen: Shaker, 2004.

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K̲h̲ālidurraḥmān. Advertisements for the posts and the national language: Survey report. Islamabad: National Language Authority, 1988.

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Advertising language: A pragmatic approach to advertisements in Britain and Japan. London: Routledge, 1994.

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Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.

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Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.

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Bezruchenko-Novachuk, Marina. Gender bias in advertising language: Comparison of linguistic features in advertisements targeted at men and women. [s.l.]: typescript, 1996.

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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan. Routledge, 1999.

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Mizuta, Ai. Images of English in Japan as reflected in advertisements in English conversation schools. 2003.

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The History Of Advertising Language: The Advertisements In The Times From 1788 To 1996 (Texte Und Untersuchungen Zur Englischen Philologie, Bd. 23). Peter Lang Publishing, 2001.

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The History of Advertising Language: The Advertisements in the Times from 1788 to 1996 (Texte Und Untersuchungen Zur Englischen Philologie, Bd. 23). Peter Lang Publishing, 2001.

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Book chapters on the topic "Language of advertisements"

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Simpson, Paul, Andrea Mayr, and Simon Statham. "Analysing Advertisements." In Language and Power, 155–56. Second edition. | Milton Park, Abingdon, Oxon; New York,: Routledge, 2018. http://dx.doi.org/10.4324/9780429468896-32.

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Myers, Greg. "Language in Advertisements." In English Language, 392–400. London: Macmillan Education UK, 2018. http://dx.doi.org/10.1057/978-1-137-57185-4_25.

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Myers, Greg. "Language in Advertisements." In English Language, 454–63. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-07789-9_25.

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Wu, Doreen D., and Chaoyuan Li. "The study of Chinese language advertisements." In The Routledge Handbook of Chinese Applied Linguistics, 436–43. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315625157-29.

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Peleato, Ramón Aragüés, Jean-Cédric Chappelier, and Martin Rajman. "Automated Information Extraction out of Classified Advertisements." In Natural Language Processing and Information Systems, 203–14. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-45399-7_17.

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Andicsova, Vanesa, Zuzana Bukovcikova, Dominik Sopiak, and Milos Oravec. "Automatic Recognition of Native Advertisements for the Slovak Language." In Communications in Computer and Information Science, 161–71. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-96878-6_15.

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Mose, Edinah Gesare, and Orpha Bonareri Ombati. "Creative Use of Urban Youth Language in Advertisements: A Case of Mixing Codes." In African Youth Languages, 147–58. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-64562-9_7.

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Abdul Hamid, Bahiyah Dato’ Hj, and Kesumawati Abu Bakar. "Chapter 7. Articulating male and female adolescent identitiesvia the language of personal advertisements: A Malaysian perspective." In Language, Culture and the Dynamics of Age, 191–222. Berlin, New York: DE GRUYTER MOUTON, 2010. http://dx.doi.org/10.1515/9783110238112.2.191.

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van Hooft, Andreu, Frank van Meurs, and Danique Spierts. "In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes." In Advances in Advertising Research VIII, 139–53. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_11.

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Coleman, Nicholas. "Distributed Policy Specification and Interpretation with Classified Advertisements." In Practical Aspects of Declarative Languages, 198–211. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27694-1_15.

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Conference papers on the topic "Language of advertisements"

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"Advertisements." In 2007 International Conference on Natural Language Processing and Knowledge Engineering. IEEE, 2007. http://dx.doi.org/10.1109/nlpke.2007.4367995.

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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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Bartz, Kevin, Cory Barr, and Adil Aijaz. "Natural language generation for sponsored-search advertisements." In the 9th ACM conference. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1386790.1386792.

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Kuswandini, Eka. "Multimodal Analysis of Car Advertisements." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.52.

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Родионова, Светлана, and Анастасия Егорова. "REPRESENTATION OF THE "SAFETY" COGNITIVE MOTIF IN THE ADVERTISEMENT DISCOURSE (ON THE BASIS OF RUSSIAN ADVERTISEMENTS OF THE EARLY 2020S)." In Priorities of the Russian Contemporary Linguistics within language area comprehension. Baskir State University, 2021. http://dx.doi.org/10.33184/psrvoyap-2021-12-10.11.

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Baranauskiene, Rita, Saule Juzeleniene, and Skirmante Sarkauskiene. "SOCIAL ADVERTISEMENTS AS A TOOL FOR LANGUAGE TEACHING AND LEARNING." In International Conference on Education and New Learning Technologies. IATED, 2017. http://dx.doi.org/10.21125/edulearn.2017.0742.

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Joyowiwdarbo, Diah, Atin Fitriana, and Dwi Puspitorini. "Javanese-Language Advertisements in 1935-1953: The Construction of National Ideas." In 2nd Workshop on Language, Literature and Society for Education. EAI, 2019. http://dx.doi.org/10.4108/eai.21-12-2018.2282678.

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Putra, Rafles Eko, Ermanto, Agustina, and Kharisma Thahira. "Illocutionary Speech Acts in the Discourse of Advertisements in Sindo Newspaper." In Ninth International Conference on Language and Arts (ICLA 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210325.037.

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Noskov, R. D., and I. V. Gerasimenko. "Punctuation as a means of enhancing the expressiveness of English-language advertising text on the example of targeted Internet advertising." In XXV REGIONAL SCIENTIFIC CONFERENCE STUDENTS, APPLICANTS AND YOUNG RESEARCHERS. Знание-М, 2020. http://dx.doi.org/10.38006/907345-63-8.2020.111.118.

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Abstract:
The article identifies the characteristic features of expressive punctuation of English-language advertising, analyzes the syntactic structures in advertisements used for targeted Internet advertising. We examined punctuation syntactic stylistic means, their role in the construction of an effective advertising text in the conditions of its application in the Internet.
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Shahrokh Esfahani, Saeideh, Michael J. Cafarella, Maziyar Baran Pouyan, Gregory DeAngelo, Elena Eneva, and Andy E. Fano. "Context-specific Language Modeling for Human Trafficking Detection from Online Advertisements." In Proceedings of the 57th Annual Meeting of the Association for Computational Linguistics. Stroudsburg, PA, USA: Association for Computational Linguistics, 2019. http://dx.doi.org/10.18653/v1/p19-1114.

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