Dissertations / Theses: 'Lantliv'

1

Andersson, Johan. "Ett sörmländskt sommarnöje : lantlig estetik i informationsåldern." Thesis, KTH, Arkitektur, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-122700.

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Konstruktionen av ett sommarhus vid mälarens södra strand åt en trebarnsfamilj från stockholmstrakten i ett karaktäristiskt jordbrukslandskap omgivet av karakteristiska ekonomibyggnader från 1700-talet, ombyggda eller under ombyggnad till permanentbostäder eller fritidshus. Landskapsbildens attraktivitet har senast fastslagits av Strängnäs kommun i den inventering av områdets natur- och kulturintressen som ingår i dess grönplan från 2011. De omgivande byggnadernas tillkomst var under sjuttonhundratalet aldrig föremål för en reflektion över det lantliga byggandets estetik - deras tillblivelse var nyttorelaterad och deras placering rationellt motiverad, materialval och byggnadsmetod avgjordes av tillgång, kostnad, och av det lokala hantverkskunnandet. Projektet valt att förstå och utveckla "landsbygdsgrammatiken" som en underliggande materialistisk princip, och således orienterat sig mot en begränsningens logik i sökandet efter ett samtida uttryck.
The construction of a summerhouse at the south shore of lake Mälaren for a family with three children from the Stockholm area in a typical agricultural landscape surrounded by typical farm buildings from the 1700s, rebuilt or under reconstruction to permanent residences or second homes. The attractiveness of the landscape was last established by the Strängnäs municipality in their inventory of the area's natural and cultural interests as part of its green plan from 2011. The surrounding buildings' origins were in the eighteenth century never subject for a reflection on the rural aesthetics of prevention - their genesis were utility-related and their placement rationally justified, materials and construction methods were based on availability, cost, and local craftsmanship. The project chooses to understand and develop the "rural grammar" as an underlying materialistic principle, thus orienting itself toward a logic of limitation in its search a contemporary expression.

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Hansson, Sara. "Arbetsträning och återhämtning i lantlig miljö : En kvalitativ studie." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27658.

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3

von, Wachenfeldt Kristofer, and Mikael Gustafsson. "Med hjälp av folk och fä : Att återhämta sig från psykisk ohälsa i lantlig miljö." Thesis, Linnaeus University, School of Social Work, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8218.

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Abstract

Authors: Mikael Gustafsson & Kristofer von Wachenfeldt

Title: With help from people and cattle; to recover from mental illness in a rural environment [translated title]

Supervisor: Kent-Inge Perseius

Purpose: The aim of this study was to examine feelings of recovery from mental illness in the perspective of individuals participating in Nymålen; a rural- situated facility focusing on recreation- and work- related interventions. The study took place outside of Oskarshamn, Sweden. The study focused on if, and in that case how, Nymålen contributes to recovery from mental illness. We were also interested in which factors affecting the recovery-process, as expressed by the participants themselves.

Method: Eight individuals from Nymålen participated in individually performed semi- structured interviews. The collected data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003). Latent themes that described the underlying meaning of the material were then extracted, using an analysis inspired by Robert K. Merton’s (1967) thesis on manifest and latent functions.

Results: The findings of this study suggest that Nymålen in some ways contributes to feelings of recovery from mental illness. Nymålens environment including animals, a feeling of non- demanding chores, perceptive personnel and a positive interaction between the participants were the expressed main factors contributing to recovery from mental illness. Factors interrupting the recovery process were also detected, mainly an unhealthy feeling of competition between the participants, the lack of personnel and feelings of neglect from other psychiatric institutions.

Keywords: Recovery, Mental illness, Animals, Rural, Rehabilitation, Qualitative content analysis

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4

Stettner, Samuel [Verfasser], Hugues [Akademischer Betreuer] Lantuit, Hugues Gutachter] Lantuit, Annett [Gutachter] [Bartsch, and Ralf [Gutachter] Ludwig. "Exploring the seasonality of rapid Arctic changes from space : monitoring of permafrost disturbance, snow cover and vegetation in tundra environments with TerraSAR-X / Samuel Stettner ; Gutachter: Hugues Lantuit, Annett Bartsch, Ralf Ludwig ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2018. http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-425783.

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5

Stettner, Samuel [Verfasser], Hugues [Akademischer Betreuer] Lantuit, Hugues [Gutachter] Lantuit, Annett [Gutachter] Bartsch, and Ralf [Gutachter] Ludwig. "Exploring the seasonality of rapid Arctic changes from space : monitoring of permafrost disturbance, snow cover and vegetation in tundra environments with TerraSAR-X / Samuel Stettner ; Gutachter: Hugues Lantuit, Annett Bartsch, Ralf Ludwig ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2018. http://d-nb.info/1218404485/34.

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Nielsen, Alex Cahill. "Making Waves: Bacon, Manley, and the Shifting Rhetorics of Opulent At(a)lantis." Cleveland State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=csu1430996954.

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7

Beamish, Alison Leslie [Verfasser], Hugues [Akademischer Betreuer] Lantuit, Hugues Gutachter] Lantuit, Birgit [Gutachter] Heim, and Paul Michael [Gutachter] [Treitz. "Hyperspectral remote sensing of the spatial and temporal heterogeneity of low Arctic vegetation : the role of phenology, vegetation colour, and intrinsic ecosystem components / Alison Leslie Beamish ; Gutachter: Hugues Lantuit, Birgit Heim, Paul Treitz ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2019. http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-425922.

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8

Beamish, Alison Leslie [Verfasser], Hugues Akademischer Betreuer] Lantuit, Hugues [Gutachter] Lantuit, Birgit [Gutachter] Heim, and Paul Michael [Gutachter] [Treitz. "Hyperspectral remote sensing of the spatial and temporal heterogeneity of low Arctic vegetation : the role of phenology, vegetation colour, and intrinsic ecosystem components / Alison Leslie Beamish ; Gutachter: Hugues Lantuit, Birgit Heim, Paul Treitz ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2019. http://d-nb.info/121914990X/34.

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9

Beamish, Alison Leslie [Verfasser], Hugues [Akademischer Betreuer] Lantuit, Hugues [Gutachter] Lantuit, Birgit [Gutachter] Heim, and Paul [Gutachter] Treitz. "Hyperspectral remote sensing of the spatial and temporal heterogeneity of low Arctic vegetation : the role of phenology, vegetation colour, and intrinsic ecosystem components / Alison Leslie Beamish ; Gutachter: Hugues Lantuit, Birgit Heim, Paul Treitz ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2019. http://d-nb.info/121914990X/34.

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10

Obu, Jaroslav [Verfasser], and Hugues [Akademischer Betreuer] Lantuit. "Effect of mass wasting on soil organic carbon storage and coastal erosion in permafrost environments / Jaroslav Obu ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2015. http://d-nb.info/1218400595/34.

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Ramage, Justine Lucille [Verfasser], Hugues [Akademischer Betreuer] Lantuit, and Peter [Akademischer Betreuer] Kuhry. "Impact of Hillslope Thermokarst on the Nearshore Carbon Budget Along the Yukon Coast, Canada / Justine Lucille Ramage ; Hugues Lantuit, Peter Kuhry." Potsdam : Universität Potsdam, 2018. http://d-nb.info/1218404434/34.

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12

Weege, Stefanie [Verfasser], and Hugues [Akademischer Betreuer] Lantuit. "Climatic drivers of retrogressive thaw slump activity and resulting sediment and carbon release to the nearshore zone of Herschel Island, Yukon Territory, Canada / Stefanie Weege ; Betreuer: Hugues Lantuit." Potsdam : Universität Potsdam, 2017. http://d-nb.info/1218402490/34.

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13

Lederman, Lauren Rachel. "Roots that Bind, Roots that Divide: Lesbian Reminism at the 2010 VIII Encuentro Lésbico Feminista Lanti Americano y Caribeño in Guatemala City, Guatemala." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144557.

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14

Fompeyrine, Jean. "Propriétés structurales et magnétiques de quelques phases dérivées de la perovskite dans les systèmes La-Ti-O et Ba(M,M') - F-Cl (M,M'élément 3 D)." Phd thesis, Université Sciences et Technologies - Bordeaux I, 1995. http://tel.archives-ouvertes.fr/tel-00148927.

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L'investigation du système La4TI3O12-LaTiO3 a permis de mettre en évidence une nouvelle série homologue de formulation LanTin-xO3n. Les structures de ces phases ont été caractérisées par diffraction des rayons X sur poudre et par microscopie électronique en transmission. Elles dérivent de différents polytypes de perovskites hexagonales et présentent une distorsion structurale due a la rotation coopérative des octaèdres autour de leurs axes ternaires. Une nouvelle serie de composes Ba2MM' F7Cl (M, M' = Mn, Fe, Co, Ni, Zn), dont les structures ont été déterminées par diffraction des rayons X sur monocristal, a été par ailleurs mis en évidence. Une étude comparative des propriétés structurales et magnétiques avec celles des composés de la série BaMF4 a été effectuée (filiation structurale résultant de différentes rotations coopératives des octaèdres, mesures d' aimantation sur poudre et monocristal, détermination des structures magnétiques de Ba2Co2F7Cl et Ba2Ni2F7Cl par diffraction des neutrons). Un nouveau chlorofluorure du cuivre a également été caractérise sur le plan structural et magnétique. Dans ce cas, une filiation structurale avec la structure de l'apatite et avec celle de phases derivees est proposée.

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15

Herva, A. (Anne). "Depression in association with birth weight, age at menarche, obesity and metabolic syndrome in young adults:the Northern Finland 1966 Birth Cohort Study." Doctoral thesis, University of Oulu, 2007. http://urn.fi/urn:isbn:9789514283284.

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Abstract Depression is a common mental disorder in the Finnish population. There are several biological, psychological and social factors in the background of depression. The aim of this study was to investigate depression in association with birth weight, age at menarche, obesity and metabolic syndrome using data from the Northern Finland 1966 Birth Cohort. A large, prospectively collected general population-based birth cohort of originally 12058 liveborn children was used as study population. The database provided information on birth characteristics and features of the primary family. The follow-up studies were performed at the age of 14 years by postal inquiry, and at the age of 31 years by postal inquiry and clinical examination. Information on age at menarche and weight and height was obtained from the postal questionnaire at 14 and 31 years and clinical examination at 31 years. Data on abdominal obesity and metabolic syndrome were gathered from the clinical examination. Data on depressive symptoms measured by the Hopkins Symptom Checklist-25 (HSCL-25), self-reported physician-diagnosed lifetime depression and the use of antidepressants were gathered from the postal questionnaire at 31 years. Females with high birth weight and high ponderal index (index of the birth measures, kg/m3) had a higher risk of depressive symptoms at 31 years measured by the HSCL-25 compared with females with normal birth weight and ponderal index. Males with ponderal index belonging to the lowest 5 percentile had an increased risk for physician-diagnosed depression at 31 years. Females with late menarche (≥ 16 years) had an elevated risk of depression measured by the HSCL-25, the use of antidepressants and self-reported physician-diagnosed depression compared with females with menarche at 12–15 years. Obesity measured by BMI at 14 years increased the risk of depressive symptoms measured by the HSCL-25 at 31 years among both males and females. Females who were obese both at baseline and at follow-up had an increased risk of depressive symptoms, and the proportion of those who used antidepressants was higher among females who had gained weight compared to females who had stayed normal-weighted. Males with abdominal obesity measured by waist-to-hip ratio had an increased risk of depressive symptoms and physician-diagnosed depression, and the proportion of those who used antidepressants was higher compared with subjects without abdominal obesity. Abdominal obesity did not associate with depression in females. Metabolic syndrome did not associate with depression. The results indicate an increased risk of depression at 31 years in females with high birth weight, late menarche, adolescent obesity and weight gain and in males with adolescent obesity and abdominal obesity
Tiivistelmä Depressio on yleinen mielenterveyden häiriö suomalaisväestössä. Depression taustalla on monia biologisia, psykologisia ja sosiaalisia tekijöitä. Tämän tutkimuksen tavoitteena oli tutkia depressiota selvittäen, onko syntymäpainolla, menarkeiällä, lihavuudella ja metabolisella oireyhtymällä yhteyttä depressioon Pohjois-Suomen vuoden 1966 syntymäkohorttiaineistossa. Tutkimusaineistoon kuului alun perin 12058 elävänä syntynyttä lasta. Tietokantaan oli jo aiemmin kerätty aineistoa syntymään ja primaariperheeseen liittyen. Kohortin jäsenten ollessa 14-vuotiaita tehtiin seurantatutkimus postikyselynä ja 31-vuotiaana tehtiin sekä postikysely että kliininen tutkimus. Tiedot menarkeiästä kerättiin 31-vuotispostikyselystä, paino- ja pituustiedot sekä 14- ja 31-vuotispostikyselyistä että kliinisen tutkimuksen tiedoista. Kliininen tutkimus sisälsi tiedot myös keskivartalolihavuuden ja metabolisen oireyhtymän määrittämiseksi. 31-vuotispostikyselyssä depressio-oireita kysyttiin HSCL-25 -oirekyselyllä; lisäksi kysyttiin, oliko lääkäri todennut aiemmin masennusta sekä oliko tutkittavilla käytössä masennuslääkkeitä. Naisilla, joiden syntymäpaino ja ponderaali-indeksi (syntymäpainon ja pituuden suhdetta kuvaava indeksi, kg/m3) oli korkea, depressio-oireiden riski 31-vuotiaana mitattuna HSCL-25:lla oli suurentunut verrattuna naisiin, joilla oli normaali syntymäpaino ja ponderaali-indeksi. Miehillä, joilla oli hyvin alhainen ponderaali-indeksi kuuluen alimpaan 5 % ryhmään, riski lääkärin toteamaan masennukseen oli suurentunut. Naisilla, joiden menarkeikä oli 16-vuotta tai myöhemmin, riski depressio-oireiden esiintyvyyteen, depressiolääkkeiden käyttöön ja lääkärin toteaman depression esiintyvyyteen oli suurentunut verrattuna naisiin, joiden menarkeikä oli 12–15-vuotta. Lihavuus 14-vuotiaana lisäsi masennusoireiden riskiä mitattuna HSCL-25:lla sekä 31-vuotiailla miehillä että naisilla. Naisilla, jotka olivat lihavia sekä 14- että 31-vuotiaana, masennusoireiden riski oli suurentunut. Naisilla, joiden paino oli noussut, masennuslääkkeitten käyttö oli yleisempää verrattuna naisiin, joilla paino oli pysynyt normaalina. Keskivartalolihavuus oli miehillä yhteydessä suurentuneeseen depressio-oireiden ja lääkärin toteaman masennuksen riskiin, ja he käyttivät yleisemmin masennuslääkkeitä verrattuna miehiin ilman keskivartalolihavuutta. Naisilla keskivartalolihavuus ei ollut yhteydessä masennukseen. Metabolinen oireyhtymä ei ollut yhteydessä masennukseen. Tulokset osoittavat korkean syntymäpainon, myöhäisen menarkeiän ja nuoruusiän lihavuuden sekä painon nousun lisäävän masennusriskiä 31-vuotiailla naisilla, 31-vuotiailla miehillä nuoruusiän lihavuus sekä keskivartalolihavuus olivat yhteydessä suurentuneeseen masennusriskiin

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16

Lantuit, Hugues [Verfasser]. "The modification of arctic permafrost coastlines / von Hugues Lantuit." 2008. http://d-nb.info/990100820/34.

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17

Lantwin, Marion [Verfasser]. "Die Treuhand über den Tod hinaus / vorgelegt von Marion Lantwin." 2007. http://d-nb.info/985378867/34.

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18

Wu, Yi-Ting, and 吳奕廷. "Observation of Lantai slope sliding by Microelectromechanical Systems(MEMS)." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8sam3d.

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碩士
國立臺灣大學
土木工程學研究所
105
More than two-thirds of the area in Taiwan is hillside, and which is oftenly affected by typhoon, rains, and earthquakes. Those phenomenon cause the collapse of large slopes and disasters. In the joint road of Lantai Taipingshan National Forest Recreation Area should be a special line, which has been affected by the collapse of the slope damage. According to the former researches, the road and the retaining structure of the area have been repaired many times, the collapse potential of the road has many cracks, and collapse cliffs. Microelectromechanical systems (MEMS) has a strong function, low price, reduced size and wisdom, etc. It is very sensitive to the external force and the change of the environment, and it is suitable as the tool for observing the shallow collapse and ambient noise. The results show that in the event of earthquakes, the dominat frequency is about 5 ~ 7 Hz. In the event of rainfall events and earthquakes, the frequency is observed at 17 Hz with specific frequency, and the inclination angle of long-term observation is also increasing. The occurrence of an additional frequency of 17 Hz was observed at the time of increasing, and the frequency of the site reaction was estimated when the frequency was likely to slip. The result of the Wind Rose also shows that the slope is sliding and the sliding direction is approximately the same as the slope direction.

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19

Hsia, Kuo-Chiang, and 夏國強. "Landslide Evolution and Analysis of Failure Mechanism in LanTai Area." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/fhz9mb.

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碩士
國立臺灣大學
土木工程學研究所
104
Due to slope land in Taiwan accounting for more than 70% of the region, the slope land often suffers typhoons and earthquakes induced landslides. For example, Typhoon Sinlaku caused the Lusan landslide in 2008, and landslides in Kaoping River Basin during Typhoon Morakot in 2009. Both caused severe damage, thus the potential and evolutions of large landslide become very important research topics. The Yilan Special Route No.1 is the main road between Yilan City and Taipin Mountain Forest Recreation Area. According to previous study, the road pavement and retaining walls both went through many rounds of repairement, especially in Lantai area. In the field investigation, we could observe that there were many cracks on the road and trees inclined toward the dowm slope direction. In this research, multi-stage aerial photos and the satellite images to determine landslide crown, and the results from field investigation were used to decide the potential scar and identified the failure criteria. The Particle Image Velocimetry (PIV) analysis was conducted for the terrain evolution in Lantai area, and results were referred to geological investigations and sampled the specimens from borehole cores, to determine the statue of ground formation and the laboratory tests were conducted. After transferring the point data from PIV analysis using ArcGIS and rosette statistics, the potential landslide area and the main sliding direction can be decided. Based on these results and borehole inclinometer results and drill reports, the model of potential landslide area could be established. This study combined the model with rainfall monitoring data in the field to back analyze the failure surface in each cases. The results showed that by using multi-stage images we could observe the potential landslide scar’s position, range, main sliding direction and the evolution of landslide in each cases. The scar location matched the failure surface location well. Key: Lantai area, Large-scale landslide, PIV analysis, Evolution of landslide, Stability of slope

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20

Tseng, Yao-Hsein, and 曾耀賢. "Landslide Evolution and Analysis of Failure Mechanism in LanTai Area." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/27669r.

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碩士
國立臺灣大學
土木工程學研究所
107
Taiwan, locating in a young geological area, has high mountains and deep valleys, and is often struck by typhoons and earthquakes. This leads to landslide incidents which endanger people’s lives and properties. Among different types of landslides, the deep-seated landslides were more catastrophic than others. Yilan Special Route NO.1, is the only road to the Taipingshan National Forest Recreation Area. Literature surveys indicated that road has tension cracks and the wood topple toward downhill grade. A landslide area at the 13.5K on Yilan Special Route NO.1 was identified. The landslide monitoring and sliding analysis done by MOST(2015~2017) and SWCB(2018) indicated that in addition to a potential deep-seated landslide, a geological structure might pass through this area, resulting in the complexity of the failure mechanism. In this study, we used high-resolution DEMs to locate the geological linear structure. Field investigations were conducted to confirm the geological structure’s location and attitude. Samples obtained from the borehole were tested for the material properties. Moreover, we interpreted the borehole logging incorporated with the location of the fault to establish the ground profile. In order to find the potential failure zone, crown and toe area, we collected DEMs, aerial photos, SPOT and satellite images to combine with the ground water data and the material properties to construct slope model for numerical analysis (FLAC). The results were compared to the previous results done by Hsia (2016) to investigate how the research area evolved and its failure mechanism Through time series simulations, with the variation of the groundwater, the effects of the fault on the stability of the slope can be evaluated. Finally the sliding depth and the location of the crown and toe were mapped back to the interpreted results to validate the simulation results.

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Huang, Chih Yung, and 黃至用. "Study on the Landslide Site along Lantai Nursery Yilan Special Route No. 1." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72124388741046520147.

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碩士
國立宜蘭大學
土木工程學系碩士班
99
The Yilan Special Route No.1 is the only connection road to the Taipin Mountain Forest Recreation Area, and is also an important tourist track for its natural landscape in Taiwan. However, landslides due to typhoon and heavy rainfall frequently occurred around milage stake 10km on this the road near the Lantai Nursery After the 2005 Haitang typhoon which aggravate the landslides within the study area, the traffic safety of Special Route No. 1 was seriously degraded. In order to understand the landslide mechanism of the area, the Loudong Forest District Office had drilled several reconnaissance holes with instrumentation installed over the known landslide area. It was concluded that the main landslide mechanism was attributed to the precipitous terrain, the inferior geological condition and the abundant surface infiltration within the area. A southeastward displacement of the landslide was also detected from the results of the instrumentation. In this research, a finite element scheme and a finite difference analysis were used to model the stability of slopes in the study area.Comparison was made among the results of these analyses with the results from the limited equlibrium analysis which were suggested in earlier reports of Loudong Forest District Office over the study area. Through this research, the stability status and the trend of landslides were better understood, and the conclusion drawn from this study can also be of great value in planning the remedial meassures of the area.

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Lantin, Corinna [Verfasser]. "Einfluss eines gentechnisch veränderten, Auxin-produzierenden Rhizobienstammes auf die bakterielle Bodengemeinschaft / vorgelegt von Corinna Lantin." 2008. http://d-nb.info/989489647/34.

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Weger, Mathias. "Strategic B2B marketing planning with an international focus for the software development provider ‘East At-lantic Engineering’, using Germany as exemplary case." Master's thesis, 2013. http://hdl.handle.net/10071/5961.

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JEL Classification: M16, M31 – Marketing
The following project-based master thesis introduces the Lisbon based software devel-opment provider EAST ATLANTIC ENGINEERING to international strategic B2B marketing planning. So far the company has exclusively gained assignments through relationships and word-of-mouth recommendations. It has never actively done marketing. Therefore the work starts by a practical oriented literature review about B2B marketing including its distinction from B2C marketing. Afterwards the four steps of the strategic marketing planning process get described in theory, building the basis for the development of EAE’s tailor-made marketing strategy. The concentration lays on the situation analysis and the strategy development with its program. Accommodating the company’s demand to use Germany as exemplary case, the international focus lies on this EU country. The situation analysis includes an internal as well as an external analysis revealing EAE a promising perspective for success on the German market. With the defined target mar-ket the strategy development starts by contrasting internal strengths and weaknesses with external opportunities and threats. Considering these approaches, PORTER’s three generic strategies get discussed and the appropriate one gets chosen. The four Ps repre-sent the tools to realize the strategy. Again accommodating EAE’s demand, the promo-tional tool plays the decisive role in this case. Finally the work ends with a conclusion, summarizing the most important aspects and findings.
O projecto de Tese de Mestrado apresenta a empresa lisboeta de desenvolvimento de software, EAST ATLANTIC ENGINEERING e o seu processo de planeamento de marketing estratégico de B2B internacional. Até ao momento, a Empresa angariou projectos através de recomendações e relações já estabelecidas. Nunca desenvolveu um plano de marketing. Como tal, este trabalho tem início numa revisão prática à teoria relativa ao marketing B2B, fazendo a sua distinção para o marketing B2C. De seguida, é feita a descrição teórica das quatro etapas do processo de planeamento de marketing estratégico, de forma a sustentar o desenvolvimento do modelo de marketing estratégico adaptado à empresa EAE. A reflexão consiste na análise à situação actual da Empresa e na definição de uma estratégia com base neste programa. De forma a utilizar a Alemanha como exemplo prático, a Procura é alocada a este País, recaindo o foco internacional da Empresa sobre o mesmo. A análise à situação actual da empresa inclui uma avaliação tanto interna como externa, apresentando à EAE uma perspectiva animadora sobre o sucesso no Mercado Alemão. Com o Mercado alvo definido, o desenvolvimento da estratégia começa com o contraste entre forças e fraquezas internas com oportunidades e ameaças externas. Tendo em consideração esta abordagem, as três estratégias genéricas de Porter são discutidas e é escolhida a mais apropriada. Os quatro Ps são a ferramenta utlizada para realizar a estratégia. Ao agrupar novamente a Procura da Empresa EAE, a ferramenta promocional tem um papel decisivo para o projecto. Por fim, o trabalho termina com a conclusão e resumo das conclusões e resultados mais importantes.

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Dissertations / Theses on the topic 'Lantliv'

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