Relevant bibliographies by topics / Lawyer marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Lawyer marketing'

Author: Grafiati
Published: 14 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Lawyer marketing"

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Zadęcka, Ewa. "Bezwzględny zakaz reklamy kancelarii adwokackich w realiach współczesnego funkcjonowania rynku usług prawniczych." Przegląd Prawa i Administracji 115 (February 26, 2019): 97–106. http://dx.doi.org/10.19195/0137-1134.115.7.

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AN ABSOLUTE BAN ON THE ADVERTISING OF LAWYER’S OFFICES IN THE REALITIES OF THE CONTEMPORARY FUNCTIONING OF THE LEGAL SERVICES MARKETRunning a lawyer’s office in the current realities of the legal services market is a challenge. An advocate must possess not only legal knowledge but also demonstrate knowledge of market mechanisms. Nowadays, the client decides which lawyer to choose, and this forces lawyers to take action in order to acquire and maintain clients. Hence, marketing instruments typical for other service markets are increasingly used to build and achieve market advantage. However, there are numerous barriers on the legal services market that hinder or even prevent extensive marketing activities. Advertising is the main concern here, as its use by attorneys is strictly prohibited. The question arises as to whether in the present reality the provision contained in the Collection of Rules on Barrister’s Ethics and Dignity of Profession and other regulations limiting the use of marketing should not be subject to liberalization.
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Metzger, Michael B. "Managing our “inner lawyer”." Business Horizons 52, no. 1 (January 2009): 7–12. http://dx.doi.org/10.1016/j.bushor.2008.07.006.

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Schmidt, Albert J. "Marketing Property in Eighteenth-Century England: Lawyer History in the Huntington Library's Stowe Collection." Huntington Library Quarterly 62, no. 1/2 (January 1999): 115–43. http://dx.doi.org/10.2307/3817811.

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Bialowolski, Piotr, and Dorota Weziak-Bialowolska. "What Does It Take to Be a Good Lawyer? The Underpinnings of Success in a Rapidly Growing Legal Market." Sustainability 13, no. 11 (May 22, 2021): 5841. http://dx.doi.org/10.3390/su13115841.

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The study identified the principal professional domains leading to success in legal professions. Based on a sample of 300 Polish attorneys, with the use of confirmatory factor analysis and 22 specific items, four principal domains of success were discerned—professional skills, marketing skills, reputation, and ethics. The evolution of these domains in Poland between 2005 and 2017 was examined, revealing that the importance of marketing skills significantly increased, while the remaining three domains lost importance over the study period. The results also indicated that legal professionals were more inclined to value professional skills, marketing skills, and ethics when their clients had an ability to measure the quality of legal service provided. The same domains transpired as important for lawyers, who attributed high importance to the role of the bar.
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Atav, Gizem, Subimal Chatterjee, and Rajat Roy. "To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures." Journal of Consumer Marketing 38, no. 4 (June 15, 2021): 397–409. http://dx.doi.org/10.1108/jcm-05-2020-3843.

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Purpose When a product fails out of negligence on the seller’s part, consumers can either retaliate against the seller, more so if a third party encourages them to do so, or forgive the seller should the seller express remorse. This paper aims to examine how the fit between the consumer’s promotion/prevention regulatory orientation and the promotion/prevention frame of a message of contrition (retaliation), such as an apology from a chief executive officer (CEO) (a class action suit threat by a lawyer), affects such forgiveness (retaliation) intentions in the form of product repurchase decisions. Design/methodology/approach In two laboratory experiments, this paper temporally induces a promotion or prevention orientation in the study participants and thereafter ask them to imagine experiencing a product failure and listening to (1) the CEO apologize for the harm (eliciting sympathy/encouraging repurchase); or (2) a lawyer inviting them to seek damages for the harm (eliciting anger/discouraging repurchase). This paper frames the messages from the CEO/lawyer such that they fit either with a promotion mindset or with a prevention mindset. Findings This paper finds that, following a message of apology, a frame-focus fit (compared to a frame-focus misfit) elicits sympathy and encourages repurchase universally across promotion and prevention-oriented consumers. However, following a message encouraging retaliation, the same fit elicits anger and discourages repurchase more among prevention-oriented than promotion-oriented consumers. Originality/value Although past research has investigated how regulatory fit affects forgiveness intentions, this paper fills three research gaps therein by (a) addressing both forgiveness and retaliation intentions, (b) deconstructing the fit-induced “just right feelings” by exploring their underlying emotions of sympathy and anger, and (c) showing that fit effects are not universal across promotion and prevention-oriented consumers. For practice, the results suggest that managers can lessen the fallout from product failures by putting consumers in a promotion mindset that strengthens the effect of a promotion-framed apology and inoculates them against all types of retaliatory messages.
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Friedman, Frank B. "Corporate Environmental Programs and Litigation: The Role of Lawyer-Managers in Environmental Management." Public Administration Review 45 (November 1985): 766. http://dx.doi.org/10.2307/3135034.

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Molé, Ronald B. "Perspectives — Masters of Brinkmanship: Reflections of an in-house pharmaceutical lawyer." Journal of Medical Marketing 4, no. 2 (April 1, 2004): 163–65. http://dx.doi.org/10.1057/palgrave.jmm.5040157.

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Sheehan, Margaret. "Selling structured products to retail investors in the US." Journal of Investment Compliance 18, no. 3 (September 4, 2017): 59–63. http://dx.doi.org/10.1108/joic-06-2017-0041.

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Purpose To explain the inherent risks, draw attention to SEC and FINRA guidance, and suggest ways to limit and control the sale of structured securities to retail investors. Design/methodology/approach Explains potential problems with the sale of structured securities to retail investors; recommends marketing, disclosure, training, suitability, and supervision guidelines; summarizes the results of an SEC sweep examination; draws conclusions. Findings Both the SEC and FINRA have stopped short of saying that retail sales of structured products is unsuitable per se, but both have demonstrated unease about this activity and clearly indicated that firms who engage in it have heightened and specific disclosure, training, suitability and supervisory obligations. Practical implications Although firms certainly can sell these products in the retail market in a responsible and compliant manner, they should do so with thought, preparation and caution, because the regulatory agencies are watching. Originality/value Practical guidance from experienced financial services and securities lawyer concentrating on investment advisers and broker-dealers.
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Jamaan, Ahmad, Muhammad Saeri, Yessi Olivia, Yusnarida Eka Nizmi, and Irwan Iskandar. "Kewirausahaan bagi pengungsi asing dan pencari suaka di Pekanbaru pada masa pandemi Covid-19." Unri Conference Series: Community Engagement 2 (December 30, 2020): 275–80. http://dx.doi.org/10.31258/unricsce.2.275-280.

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The existence of foreign refugees in Pekanbaru has had an external impact on the social environment of the society in which they are accommodated. Internally, the prohibition of refugees to work formally, it has had the impact of reducing the economic capacity of the refugees itself. Even though, many of them while in their home countries have special professions such as lecturer, lawyer, journalist, and others. Dealing with this reason, in order to strengthen the economy for refugees in Pekanbaru, community service activities are held in the form of introducing and exploring the potential of refugees, socializing the existence of refugees to the society, and entrepreneurship assistance. The activity of entrepreneurship is implemented through three components, namely entrepreneurial motivation, assistance in making products characterized by the country of origin of refugees and the introduction and marketing of these entrepreneurial products. Thus, this community service activities can provide the business independence for refugees in making culinary products and painting crafts. In its implementation, this community service could run well without the presence of refugees and asylum seekers because of absence of permission during Pandemic COVID-19 in Pekanbaru
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McGregor-Lowndes, Myles, and Frances Hannah. "Marketing charitable bequests to lawyers." International Journal of Nonprofit and Voluntary Sector Marketing 17, no. 1 (May 17, 2011): 1–12. http://dx.doi.org/10.1002/nvsm.413.

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Dissertations / Theses on the topic "Lawyer marketing"

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Jedličková, Lucie. "Uplatnění marketingu v sektoru služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264837.

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This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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Bruch, Maseras Eva. "Marketing de servicios jurídicos a pequeñas y medianas empresas." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/386530.

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La limitación para realizar publicidad que los organismos reguladores de la profesión impusieron a los despachos de abogados, sumieron al sector en un abrumador atraso en este tipo de competencias del que aún ahora esta intentando recuperarse. Otras restricciones, como la prohibición de que no abogados puedan ser socios o formar parte de los órganos de administración de las sociedades profesionales de prestación de servicios jurídicos, han hecho que el sector jurídico haya permanecido mucho tiempo encerrado en sí mismo, ajeno a procesos de innovación y gestión empresarial. Superadas estas limitaciones, los despachos de abogados están haciendo esfuerzos por progresar y adaptarse a un entorno económico cambiante, una evolución tecnológica sin igual y clientes que, gracias a Internet y el mayor acceso a la información, se han convertido en consumidores más sofisticados, más conocedores de su entorno legal y con más recursos para elegir a su abogado. La combinación de todos estos factores está acelerando el cambio del sector y, analizando dichos aspectos desde la óptica del marketing, la publicidad y el desarrollo de negocio, se considera que España está atravesando el mismo proceso de transformación. Utilizando la técnica cualitativa del análisis de contenido aplicada a entrevistas en profundidad con despachos de abogados y empresas, esta tesis ha estudiado la forma en que los despachos abordan la función de marketing, así como el efecto que dichas acciones tienen entre las pequeñas y medianas empresas. Se ha escogido este particular grupo de sociedades porque representa la tipología más numerosa en nuestro país y el principal tipo de cliente de la abogacía de los negocios. Este trabajo ha servido también para comparar los resultados alcanzados aquí, con los obtenidos en la investigación realizada por la Dra. Silvia Hodges en UK unos años antes, con el mismo tipo de empresas. La investigación realizada ha podido constatar una evidente inmadurez en la función de marketing de los despachos que, combinada con una forma muy tradicional de gestionar sus negocios, no parece acertar en la forma de comunicar al mercado su propuesta de valor, como tampoco en el despliegue de estrategias adecuadas para ampliar la cartera de clientes. Con una mirada puesta, también, en los principales mercados jurídicos internacionales y observando las tendencias que se están produciendo en ellos, se llega a la conclusión de que los despachos de abogados no solamente deberán mejorar la forma de hacer marketing y publicidad, sino que tendrán que optimizar la manera de gestionar el despacho, mejorando así la forma de prestar los servicios, adaptándola a las necesidades de los clientes.
The restriction on publicity imposed by the regulators of the profession on law firms immersed the industry in a crippling deficiency in these skills which it has yet to overcome. Other restrictions, such as the ban on lay people being partners or members of the board of directors of a law firm has made the legal industry wrapped up in itself, oblivious of innovation and managerial processes. Once these limitations have been overcome, law firms are making great efforts to progress and adapt to a changing economic environment, unparalleled technological developments and clients who, thanks to the internet and to greater access to information, have become more sophisticated as consumers, more knowledgeable of the legal environment and better equipped to chose their lawyers. The combination of these factors is accelerating the evolution of the industry and the analysis of such aspects from the viewpoint of marketing, publicity and business development shows Spain to be going through that same transformation process. This thesis has applied qualitative content analysis to in depth interviews to law firms and companies to ascertain how firms are addressing marketing, as well as the effect of such activity on small and medium sized enterprises. This specific group was chosen, as it represents the greater proportion of company types in our country and is the main client type for business law advice. This study has also allowed a comparison between the results gleaned here and those obtained in an earlier study by Dr. Silvia Hodges in the UK on the same type of companies. The research has uncovered an evident lack of maturity in the marketing function in firms which, combined with a very traditional business management style, do not appear to be successful in communicating their value proposal to the market or in developing the appropriate strategies in order to broaden their client base. Also, taking into account the main international markets and observing the trends there, we conclude that law firms must not only improve their marketing and publicity, but also optimize the management of their business, thus improving how they deliver their services by adapting them to their clients' needs.
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Books on the topic "Lawyer marketing"

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American Bar Association. General Practice, Solo & Small Firm Division, ed. Smart marketing for the small firm lawyer. Chicago, Illinois: ABA, General Practice, Solo and Small Firm Division, 2014.

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Smolla, Rodney A. Law of lawyer advertising. [St. Paul, MN]: Thomson West, 2006.

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Smolla, Rodney A. Law of lawyer advertising. [Eagan, MN]: Thomson/West, 2006.

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The lawyer's guide to building your practice through referrals. Chicago: American Bar Association, 2012.

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Moore, Matthew. Marketing for lawyers. 2nd ed. London: Law Society's Gazette, 1994.

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Moore, Matthew. Marketing for lawyers. London: Law Society's Gazette, 1990.

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Filip, Christine S. Effective marketing for lawyers. [Albany]: New York State Bar Association, 1996.

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Wannop, Donna. Marketing legal services. Toronto: Carswell, 1989.

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American Bar Association. Section of Law Practice Management, ed. Personal branding in one hour for lawyers. Chicago, Illinois: American Bar Association, 2013.

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Kalb, Ira S. Marketing your legal services. Los Angeles: K&A Press, 1993.

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Book chapters on the topic "Lawyer marketing"

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Kilbourne, William E., and Charles R. B. Stowe. "The Effect of Negatively Stated Disclosures in Legal Ads on Consumer Perceptions of the Lawyer: An Exploratory Study." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 498–502. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_100.

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Costello, Natasha, and Louise Kulbicki. "Social media marketing." In Practical English Language Skills for Lawyers, 87–108. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003140207-6.

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Olfert, Leslee, and Jack Dart. "Lawyer’s Perceptions of Client Dissatisfaction." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 503–7. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_101.

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Erbe, Nancy D., and Swaranjit Singh. "Preventing and Transforming Violence." In Advances in Educational Marketing, Administration, and Leadership, 243–56. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4072-5.ch011.

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The authors have spent careers preventing and transforming violence, as a lawyer for public schools, treatment leader for repeat violent juvenile offenders, victim offender mediator, and an army colonel. Here they share the field-tested insights they have gained over a combined 50 plus years of service. They also elaborate Gandhi's nonviolence (actual and envisioned) so that readers will start to fully appreciate what is required for sustainable nonviolence. He offered several practices, tools, and ideas that have significant potential to help the contemporary world embrace nonviolence as a complex growth-filled way of living, one that promises to help the human race sustain and enrich their civilization(s). This updated chapter will include reflections about preventing and reducing violence with a particular focus on the increased and tragic violence in the United States under the Trump administration.
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Erbe, Nancy D., and Swaranjit Singh. "Preventing and Transforming Violence." In Advances in Educational Marketing, Administration, and Leadership, 243–56. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4072-5.ch011.

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The authors have spent careers preventing and transforming violence, as a lawyer for public schools, treatment leader for repeat violent juvenile offenders, victim offender mediator, and an army colonel. Here they share the field-tested insights they have gained over a combined 50 plus years of service. They also elaborate Gandhi's nonviolence (actual and envisioned) so that readers will start to fully appreciate what is required for sustainable nonviolence. He offered several practices, tools, and ideas that have significant potential to help the contemporary world embrace nonviolence as a complex growth-filled way of living, one that promises to help the human race sustain and enrich their civilization(s). This updated chapter will include reflections about preventing and reducing violence with a particular focus on the increased and tragic violence in the United States under the Trump administration.
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Cerchia, Alessia, Luca Dal Pubel, and Nicoletta Casale. "Resolving Conflicts and Preventing Violence in Italian Schools." In Advances in Educational Marketing, Administration, and Leadership, 136–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4072-5.ch007.

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Phenomena of conflicts among students are on the rise everywhere in the world. According to a new report from the United Nations Children's Fund (UNCEF), half of the world's teenagers experience peer violence and bullying in and around the school. School violence affects learning and has a negative effect on students, schools, and the broader community. The effects on students are both psychical and phycological and often lead to isolation, depression, and in some cases to suicide. This chapter provides an overview of an alternative methodology approach to the teaching of dialogue and non-violent communication in schools. Furthermore, it examines a training model that uses mediation and Aikido to teach communication, conflict management, and conflict resolution to students and teachers. The training, called School of Mediation-Mediation for School (SMS), has been developed in Italy by a group of lawyers, mediators, and researchers. To date, the project has involved more than 600 students and 250 teachers with important results.
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Cerchia, Alessia, Luca Dal Pubel, and Nicoletta Casale. "Resolving Conflicts and Preventing Violence in Italian Schools." In Advances in Educational Marketing, Administration, and Leadership, 136–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4072-5.ch007.

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Phenomena of conflicts among students are on the rise everywhere in the world. According to a new report from the United Nations Children's Fund (UNCEF), half of the world's teenagers experience peer violence and bullying in and around the school. School violence affects learning and has a negative effect on students, schools, and the broader community. The effects on students are both psychical and phycological and often lead to isolation, depression, and in some cases to suicide. This chapter provides an overview of an alternative methodology approach to the teaching of dialogue and non-violent communication in schools. Furthermore, it examines a training model that uses mediation and Aikido to teach communication, conflict management, and conflict resolution to students and teachers. The training, called School of Mediation-Mediation for School (SMS), has been developed in Italy by a group of lawyers, mediators, and researchers. To date, the project has involved more than 600 students and 250 teachers with important results.
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Young, Zoe. "Women in the Middle." In Women's Work, 1–34. Policy Press, 2018. http://dx.doi.org/10.1332/policypress/9781529202021.003.0001.

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This chapter sets out the book's purpose, which is to explore the limits and potential of flexible working arrangements through the lived experience of women in professional and managerial jobs who adjusted their employment because of their motherhood. They include part-time, job-sharing, location-flexible, flexi-time working lawyers, doctors, academics, accountants, civil servants, bankers and senior managers in marketing, human resources, communications, research and technology, and they are all mothers of at least one infant or toddler, school-age child or teenager. The chapter discusses evidence which shows that there is a life and career stage when women tend to get stuck or get out of the pipeline to the top jobs in large organisations, and it corresponds with motherhood. The women whose experiences inform the research explored in this book are at that stage. They are women in the middle.
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Anderson, E. N. "Managing the Rainforest: Maya Agriculture in the Town of the Wild Plums." In Ecologies of the Heart. Oxford University Press, 1996. http://dx.doi.org/10.1093/oso/9780195090109.003.0009.

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Noemy Chan, a young Maya woman of Mexico, looked up from her cooking and spied her children switching butterflies out of the air with twigs. She immediately dropped her knife, ran to the yard, picked up the butterflies—and made the children eat them. The lesson was explicit: You kill only for food. In the traditional Maya world of the interior rainforests of Quintana Roo, animals are killed only from pressing need. If they are not to be eaten, they can be killed only if they are eating the crops on which humans depend. Ideally, they are slain only when both motives operate. Early one morning I met a family carrying a dead coati in a bag; they said, “It was eating our corn, so we are going to eat it.” In Noemy’s home town, Chunhuhub, even the sale of game is confined to local marketing to other subsistence farmers. The unfortunate habit of poaching game for sale to cities has not—so far—spread into the bush. Noemy and her husband are well off by Mexican standards—he manages heavy equipment for road construction. They saved their money and built an urban-style concrete block house. It stands empty; they live in a traditional Maya pole-and-thatch hut, of a style used continuously for thousands of years in the area. As they correctly point out, the hut is much cooler, cleaner, less damp, and in every way more efficient than the European-style house. The Maya civilization, one of the greatest of the ancient cultures, is by no means dead. Millions of Maya Indians, speaking two dozen related languages, still live in Central America. They practice traditional corn agriculture and maintain many pre-Columbian rituals. Yet they are no more “survivors” of the “past” than are modern Englishmen who still eat bread and beef and worship in the Church of England. Maya civilization is dynamic, living, changing, and, above all, creative. Tough and independent, its bearers have adapted to the modern world; many are doctors, lawyers, and degree-holding professors. They still speak Maya languages, and usually Spanish as well.
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Freitas, Sarah, and Mark Levene. "Spam." In Encyclopedia of Human Computer Interaction, 553–58. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-562-7.ch082.

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With the advent of the electronic mail system in the 1970s, a new opportunity for direct marketing using unsolicited electronic mail became apparent. In 1978, Gary Thuerk compiled a list of those on the Arpanet and then sent out a huge mailing publicising Digital Equipment Corporation (DEC—now Compaq) systems. The reaction from the Defense Communications Agency (DCA), who ran Arpanet, was very negative, and it was this negative reaction that ensured that it was a long time before unsolicited e-mail was used again (Templeton, 2003). As long as the U.S. government controlled a major part of the backbone, most forms of commercial activity were forbidden (Hayes, 2003). However, in 1993, the Internet Network Information Center was privatized, and with no central government controls, spam, as it is now called, came into wider use. The term spam was taken from the Monty Python Flying Circus (a UK comedy group) and their comedy skit that featured the ironic spam song sung in praise of spam (luncheon meat)—“spam, spam, spam, lovely spam”—and it came to mean mail that was unsolicited. Conversely, the term ham came to mean e-mail that was wanted. Brad Templeton, a UseNet pioneer and chair of the Electronic Frontier Foundation, has traced the first usage of the term spam back to MUDs (Multi User Dungeons), or real-time multi-person shared environment, and the MUD community. These groups introduced the term spam to the early chat rooms (Internet Relay Chats). The first major UseNet (the world’s largest online conferencing system) spam sent in January 1994 and was a religious posting: “Global alert for all: Jesus is coming soon.” The term spam was more broadly popularised in April 1994, when two lawyers, Canter and Siegel from Arizona, posted a message that advertized their information and legal services for immigrants applying for the U.S. Green Card scheme. The message was posted to every newsgroup on UseNet, and after this incident, the term spam became synonymous with junk or unsolicited e-mail. Spam spread quickly among the UseNet groups who were easy targets for spammers simply because the e-mail addresses of members were widely available (Templeton, 2003).
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Conference papers on the topic "Lawyer marketing"

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bin Wan Hussain, Wan Mohd Hirwani, Mohd Nizam Abdul Rahman, Noor Inayah Yaakub, Zinatul Ashiqin Zainul, and Wan Kamal Mujani. "Online legal marketing: How lawyers assist in commercialization of university research." In 2010 International Conference on Education and Management Technology (ICEMT). IEEE, 2010. http://dx.doi.org/10.1109/icemt.2010.5657663.

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