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Books on the topic 'Le langage publicitaire'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Isabelle, Compiegne, ed. Langage & publicité: Lexique de communication publicitaire. Paris: Bréal, 1992.

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2

Joannis, Henri. De la st[r]atégie marketing à la création publicitaire: Magazines, affiches, TV/Radio, Internet. 2nd ed. Paris: Dunod, 2005.

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3

The discourse of advertising. London: Routledge, 1992.

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4

The discourse of advertising. 2nd ed. London: Routledge, 2001.

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5

Lema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. Madrid: GRUGALMA, 1994.

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6

Conejero-López, Marta. Niveles de significado en el lenguaje publicitario. [Valencia]: Shakespeare Foundation of Spain, 1995.

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7

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Praha: Univerzita Karlova, 1987.

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8

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Praha: Univerzita Karlova, 1987.

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9

Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Madrid: Editorial Síntesis, 1997.

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10

Baciu, Eugenia. Limbajul publicitar în domeniul politic. București: Editura Universitară, 2012.

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11

Jean-Michel, Adam. L' argumentation publicitaire: Rhétorique de l'éloge et de la persuasion. [Paris]: Nathan, 1997.

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12

Porcher, Louis. Introduction à une sémiotique des images: Sur quelques exemples d'images publicitaires. Paris: Les Éditions Didier, 1987.

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13

Mojica, Carlos Moriyón. Exégesis pragmalingüística del discurso publicitario: Ejemplos prácticos y selección bibliográfica. Valladolid: Instituto de Ciencias de la Educación, Universidad de Valladolid, 1994.

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14

Lemaire, Jacques. Les cleś du message publicitaire: Jeux de langue et jeux d'ideés dans le discours de promotion commerciale. Liège, Belgique: Editions du CEFAL, 2003.

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15

Nevert, Michèle. La langue qu'on affiche: Le jeu verbal dans le slogan publicitaire au Québec. Montréal: VLB, 1992.

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16

Bürki, Yvette. La publicidad en escena: Análisis pragmático-textual del discurso publicitario de revistas en español. Zaragoza: Libros Pórtico, 2005.

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17

Arroyo, Marisa Díez. La retórica del mensaje publicitario: Un estudio de la publicidad inglesa. [Oviedo]: Universidad de Oviedo, Servicio de Publicaciones, 1998.

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18

Gagnon, Camille. Pleine page. Laval, Qué: Mondia, 1986.

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19

Suzanne, Martin. Flash. Montréal, Qué: Editions HRW, 1986.

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20

Suzanne, Martin. Flash: Guide de l'enseignant(e). Montréal, Qué: Editions HRW, 1986.

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21

Delgado, Juan Benavides. Lenguaje Publicitario: Hacia un Estudio del Lenguaje en los Medios (Publicidad y Relaciones Publicas). Editorial Sintesis, 1998.

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22

La Publicidad En Escena: Analisis Pragmatico-Textual del Discurso Publicitario de Revistas En Espa~nol. Libros Portico, 2005.

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23

Jacinto, Martín Martín, ed. Los lenguajes especiales: (lenguaje jurídico-administrativo, lenguaje científico-técnico, lenguaje humanístico, lenguaje periodístco y publicitario, lenguaje literario). Granada: Comares, 1996.

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24

Germain, Bertrand, ed. Lignes directes: Premier dossier. Ottawa, Ont: Centre franco-ontarien de ressources pédagogiques, 1992.

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25

Lettres et graphisme: Troisieme dossier. Ottawa, Ont: Centre franco-ontarien de ressources pédagogiques, 1992.

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26

Jean-Paul, Bédard, and Centre franco-ontarien de ressources pédagogiques., eds. Langue et paroles 1. Ottawa: Centre franco-ontarien de ressources pédagogiques, 1992.

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27

Germain, Bertrand, ed. Ondes de choc: Deuxieme dossier. Ottawa, Ont: Centre franco-ontarien de ressources pédagogiques, 1992.

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28

Germain, Bertrand, ed. Voix de la pensee: Quatrieme dossier. Ottawa, Ont: Centre franco-ontarien de ressources pédagogiques, 1992.

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