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Goela, Neelam, and Jayne E. Bisman. "A MODEL AND RESEARCH AGENDA FOR LEASE DECISION MAKING." Indonesian Management and Accounting Research 12, no. 1 (January 3, 2013): 95. http://dx.doi.org/10.25105/imar.v12i1.1175.
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<p>Internationally, the accounting and finance literature provides a basis for identifying a range of rationales used in lease decision-making, and a number of accounting and financial factors purported to influence the lease versus borrow and buy decision, particularly with respect to finance leases, has been identified. In this paper the lease versus borrow and buy decision is characterised as multidimensional and multi-factorial. A simple trend analysis of archival, statistical data of leasing in Australia over sixteen financial years (1985-86 to 2000-01) is presented to form a basis for examining and discussing these factors within the context of the international literature on leasing. The trend analysis and literature review provided evidence to suggest that much of the conventional, theoretical wisdom concerning the factors important in lease versus borrow and buy decisions may be overemphasised, particularly that related to the influence of accounting treatments and the impact of tax regimes on leasing. Based on the review we develop and describe a constituted, multi-dimensional model of lease decision-making and offer suggestions for the development of improved lease or purchase decision frameworks and for further research in the area that will be more capable of handling this multi-dimensionality. Application of this knowledge will advance the research agenda, improve the decisions of lessees, benefit lessors who provide lease finance, and direct accounting policy makers.</p>
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Holmes, B. J. "Lease-Buy Decision Analysis." International Journal of Purchasing and Materials Management 27, no. 4 (September 1991): 35–40. http://dx.doi.org/10.1111/j.1745-493x.1991.tb00547.x.
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Berlin, Jonathan W., and Frank J. Lexa. "An Analysis of the Buy-Vs-Lease Decision." Journal of the American College of Radiology 3, no. 2 (February 2006): 102–7. http://dx.doi.org/10.1016/j.jacr.2005.09.019.
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Safa'at, Safa'at, Nuzulul Fatimah, and Dewi Kartikaningsih. "ANALYSIS OF RENT, BUY AND RENT-TO-BUY WITH NET PRESENT VALUE METHOD IN THE DECISION OF TRUCK PROCUREMENT AT PT. XYZ." Journal of Islamic Economics Perspectives 2, no. 1 (September 23, 2020): 48–65. http://dx.doi.org/10.35719/jiep.v2i1.33.
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PT. XYZ is a company engaged in ready-mix or ready-made concrete. This study aimed to analyze procurement decisions with several alternatives: rent, buy and lease, by applying the NPV (Net Present Value) method. The method was interviewing employees based on their fields and collecting the required documents. From the data analysis and evaluation carried out, then it decided to procure the truck. From the results of the study, it can be concluded that with the analysis of the NPV method, the decision to procure trucks was with a rent-to-buy model.
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Dasgupta, Srabana, S. Siddarth, and Jorge Silva-Risso. "To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions." Journal of Marketing Research 44, no. 3 (August 2007): 490–502. http://dx.doi.org/10.1509/jmkr.44.3.490.
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By treating leasing and financing contracts as differentiated products with their own unique acquisition costs, the authors develop a structural model of a consumer's choice of automobile and the related decision of whether to lease or buy it. They estimate the model on a data set of new car purchases from the entry-luxury segment of the U.S. automobile market. A key finding is that consumers are myopic and prefer contracts with lower payment streams even when they have higher total costs. The authors also find that consumers are more likely to lease than to finance cars with higher maintenance costs because this provides them with the option to return the car before maintenance costs become too high. The authors demonstrate how automobile manufacturers can use the model to evaluate the effectiveness of promotional incentives, such as cash rebates, interest rate subsidies, and increased residual values.
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Kudrimoti, Sanjay, Raminder Luther, and Sanjay Jain. "Decision time for ACEES Group LLC: to buy or to lease?" CASE Journal 14, no. 4 (July 2, 2018): 394–426. http://dx.doi.org/10.1108/tcj-06-2017-0052.
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Synopsis As the move from the business incubator loomed, Abdul Khan had to decide where his business should relocate to. ACEES Group LLC, a small consulting firm, had grown from three friends working out of Abdul Khan’s house to a 20-person firm generating more than a million dollars in revenue within five years. This growth had necessitated the need for a larger and more prominent place. Although Abdul knew he did not want to renew the lease at the incubator, and he did not want to move his business too far from its current location, but the decision he had to make was whether ACEES Group should lease a commercial place or buy its own property. He was particularly torn because the real estate prices had fallen considerably, and were now on the mend and interest rates were still low. Research methodology The primary source of materials in the case was an interview with the owner (pseudo name: Abdul Khan). The owner wishes to remain anonymous. The financial statements of the firm produced in the case have been modified by a fixed factor so as to disguise the actual numbers but not materially alter the information in any fashion. Other secondary sources of materials include information about the business incubator program, the MBE certification and its benefits through the State of Florida, real estate and lease rates in Central Florida and other economic information. Relevant courses and levels This case is primarily intended for undergraduate students taking a course in entrepreneurship, real estate investments or financial management, with emphasis on real estate valuation, cash flow forecasting and/or valuation of business. Students should be familiar with time value of money concepts, understand the concept of NPV and IRR, and preferably be comfortable in the use of Excel. This instructor manual provides all calculations of space needs analysis, and discounted cash flow analysis for lease vs buy analysis. A few suggestions to discuss qualitative aspects of this decision making are also included.
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Barkham, Richard, and Abraham U. Park. "Lease versus buy decision for corporate real estate in the UK." Journal of Corporate Real Estate 13, no. 3 (September 13, 2011): 157–68. http://dx.doi.org/10.1108/14630011111170445.
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Beatty, Anne, Scott Liao, and Joseph Weber. "Financial Reporting Quality, Private Information, Monitoring, and the Lease-versus-Buy Decision." Accounting Review 85, no. 4 (July 1, 2010): 1215–38. http://dx.doi.org/10.2308/accr.2010.85.4.1215.
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ABSTRACT: A flourishing stream of research suggests that liquidity-constrained firms with low accounting quality have limited access to capital for investments. We extend this research by investigating whether these firms are more likely to lease their assets. Lessors’ superior control rights allow them to provide capital to constrained firms with low-quality accounting reports. Consistent with this conjecture, we find that low accounting quality firms have a higher propensity to lease than purchase assets. To verify that leasing does not merely reflect these firms’ desire for off-balance-sheet accounting, we investigate whether banks’ access to private information and monitoring affect the relation between accounting quality and leasing. We find the association between accounting quality and leasing decreases when banks have higher monitoring incentives and when loans contain capital expenditure provisions. These results suggest that other mechanisms can substitute for the role of accounting quality in reducing information problems.
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Klemperer, W. David, and Brain J. Greber. "Economics of Buying versus Leasing Timberlands." Southern Journal of Applied Forestry 10, no. 4 (November 1, 1986): 211–14. http://dx.doi.org/10.1093/sjaf/10.4.211.
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Abstract This paper illustrates decision guidelines for forest products firms deciding whether to buy or lease timberlands. Analyses include factors such as tax rates on ordinary income and capital gains, lease payments, interest rates, inflation, land costs, rates of land value-increase, and costs of debt. South. J. Appl. For. 10:211-214, Nov. 1986.
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Wiradharma, Gunawan, Khaerul Anam, and Karina Pramita Ningrum. "Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial." LUGAS Jurnal Komunikasi 4, no. 2 (December 31, 2020): 70–77. http://dx.doi.org/10.31334/lugas.v4i2.1221.
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The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.
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Selvianti, Fanika, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Religiusitas, Label Halal, dan Alasan Kesehatan terhadap Keputusan Membeli Produk Makanan Instan Korea." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 2, no. 1 (January 4, 2021): 183–97. http://dx.doi.org/10.47467/elmal.v2i1.515.
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This study aims to determine the effect of religiosity, halal label, and health reasons on the decision to buy Korean instant food products. The dependent variable in the study is the purchase decision, while the independent variables are religiosity, halal label and health reasons. The data in this study were collected through questionnaires distributed to consumers who had bought and consumed Korean instant food products in Cibinong. The research method used is quantitative. The population in this study are Korean instant food product consumers, with the data collected amounting to 80 respondents. The data analysis tool used in this study uses Structural Equation Modeling (SEM) with theapproach Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence of the religiosity variable on the decision to buy Korean instant food products, while the halal label variable has a positive but not significant effect on purchasing decisions and the health reason variable has a negative and insignificant effect on the decision to buy instant food products Korea.
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Selvianti, Fanika, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Religiusitas, Label Halal, dan Alasan Kesehatan terhadap Keputusan Membeli Produk Makanan Instan Korea." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 3, no. 2 (April 6, 2020): 183–97. http://dx.doi.org/10.47467/elmal.v3i2.515.
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This study aims to determine the effect of religiosity, halal label, and health reasons on the decision to buy Korean instant food products. The dependent variable in the study is the purchase decision, while the independent variables are religiosity, halal label and health reasons. The data in this study were collected through questionnaires distributed to consumers who had bought and consumed Korean instant food products in Cibinong. The research method used is quantitative. The population in this study are Korean instant food product consumers, with the data collected amounting to 80 respondents. The data analysis tool used in this study uses Structural Equation Modeling (SEM) with theapproach Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence of the religiosity variable on the decision to buy Korean instant food products, while the halal label variable has a positive but not significant effect on purchasing decisions and the health reason variable has a negative and insignificant effect on the decision to buy instant food products Korea.
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Suryani, Indri, and Afriapollo Syafarudin. "The Effect of Sales Promotion on Purchasing Decisions." Ilomata International Journal of Tax and Accounting 2, no. 2 (April 29, 2021): 122–33. http://dx.doi.org/10.52728/ijtc.v2i2.216.
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To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.
Keywords: Sales Promotion, Purchasing Decision
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Pramana, Boggy Nugraha, and Ugy Soebiantoro. "Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Es Krim Wall’s di Sidoarjo Kota." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (January 10, 2023): 986–76. http://dx.doi.org/10.47467/reslaj.v5i4.2152.
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The research entitled The Effect of Product Quality and Price Perception on Purchase Decisions at Wall's Ice Cream in Sidoarjo City was conducted with the aim of knowing the effect of Product Quality (X1) and Price Perception (X2) on Purchase Decisions (Y) Wall's Ice Cream in Sidoarjo City. The population in this study are consumers who buy Wall's ice cream in Sidoarjo and use a sample that are consumers who have bought Wall's ice cream products in stalls, minimarkets, supermarkets, and hypermarkets located in Sidoarjo city (within 2 months since the questionnaire was distributed) with 126 respondents. person. This study uses a quantitative approach with the analytical technique used in this study is partial least square (PLS) and sampling using purposive sampling technique and using primary data through questionnaires. The test results obtained in this study are product quality has an influence on purchasing decisions and price perceptions also have an influence on purchasing decisions so that both variables are stated to be true that have an influence on purchasing decisions.
Keywords: Buying Decision ; Price Perception ; Product Quality
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Ayupov, Aidar A., Olga E. Medvedeva, and Michał Flieger. "Application of Innovative Financial Product for Increase of Efficient Realization of Leasing Operations." Kwartalnik Ekonomistów i Menedżerów 27, no. 1 (January 31, 2013): 39–49. http://dx.doi.org/10.5604/01.3001.0009.6293.
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Contemporary organizations seek for new, innovative ways of building up competitive advantage. One of them is financing operations using new forms racing. Such a form is innovative leasing option which leaves the leaser the right to sell the leased equipment to the leasing company, which in turn is obliged to buy it. This way the risk for the company is smaller and the decisions to invest in such a way are taken more easily. The article deepens the topic showing advantages of such solutions to the companies.
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Kristanto, Debito Andri, and Hery Pudjoprastyono. "Pengaruh Kualitas Produk, Citra Merek, dan Promosi terhadap Keputusan Pembelian Mobil Toyota Sienta di Auto2000 Cabang HR Muhammad Surabaya." Widya Manajemen 4, no. 1 (February 1, 2022): 47–54. http://dx.doi.org/10.32795/widyamanajemen.v4i1.2156.
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This research was conducted at the Auto2000 dealer, HR Muhammad Surabaya branch, East Java. The purpose of this research is to determine the effect of product quality, brand image, and promotion on purchasing decisions. The total sample is 60 respondents, using the non-probability sampling method. Collecting data using a questionnaire with a sample of consumers who buy Toyota Sienta cars at the Auto2000 dealer HR Muhammad Surabaya branch. The analysis technique uses Partial Least Squares (PLS). In the study, it was found that product quality and brand image had a significant positive effect on purchasing decisions. Meanwhile, the promotion has no significant positive effect on purchasing decisions
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Putri, Dwika Lodia, Nurmansyah Nurmansyah, Aznuryandi Aznuryandi, Denok Sunarsi, and Nurmin Arianto. "Factors That Influence on Online Purchase Decisions." Kontigensi : Jurnal Ilmiah Manajemen 10, no. 2 (December 17, 2022): 312–19. http://dx.doi.org/10.56457/jimk.v10i2.292.
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The purpose of this research is to find out what factors influence people's decisions to buy online. This research is focused on students of the Faculty of Economics, Lancang Kuning University who have made purchases online. The method of taking illustrations in this research is to use purposive sampling. The requirements that will be sampled in this research are those who have made online purchases. According to research, the majority of Lancang Kuning University students have made at least 96 purchases online. Multiple linear regression analysis was used to study the effect of four variables on online purchasing decisions. The study found that four factors - trust, security, service quality, and perceived risk - all impact online purchase decisions simultaneously. There is no clear relationship between trust, security, and quality of service and the decisions we make when buying products or services online. However, the perceived risk appears to have a significant positive effect on online purchasing decisions.
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Lukito, Harjo. "PENGGUNAAN TEKNOLOGY ACCAPTED MODEL (TAM) DALAM PEMBELIAN TIKET OLAHRAGA DI GAYAM BOJONEGORO." Media Mahardhika 18, no. 3 (May 22, 2020): 536–46. http://dx.doi.org/10.29062/mahardika.v18i3.215.
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The purpose of this study is to find out the effective factors in making people willing to buy back sports tickets online with an approach to expanding the technology acceptance model. This research is considered to expand its functionality, descriptive survey of its systems, and focused on the Structural Equation Model (SEM). Participants are supporters of Gayam Village Volleyball Team who have purchased tickets online at least once. The review of questionnaire data was conducted using SPSS18 and AMOS20. This finding shows that relative trust has the greatest influence on people's expectations and decisions to buy back sports tickets so they have a positive view of the use of such methods. Even the perceived ease of use is second, which means that because the purchase system seems simpler, the incentive to buy will be increased. Ultimately, the utility assumption of the purchasing system will generate optimistic expectations of the use of technology.
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Febryanty, Irna, and Budi Suryowati. "FAKTOR PSIKOLOGIS DAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN PRODUK KOSMETIK." KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS 10, no. 2 (December 30, 2021): 22–30. http://dx.doi.org/10.56486/kompleksitas.vol10no2.135.
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This study aims to determine how the psychological influence of motivation, perception, and belief on purchasing decisions of Emina Cosmetics products in Jakarta. The study was conducted on women who buy and use Emina cosmetic products. The number of samples taken was 100 respondents using the purposive sampling technique. Data were collected through the distribution of questionnaires. The analytical method used is PLS-SEM (Partial Least Square-Structural Equation Modeling) using SmartPLS 3.0 software. The results showed that the psychological variables that had an effect on the purchasing decisions of Emina products were the motivation and belief variables and the perception variables had no effect on the purchasing decisions of Emina products in Jakarta
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Wolf, Rob, and Dale Domian. "Is Renting Better? A Review of the Home Ownership Decision amid Increasing Risk." Journal of Finance Issues 12, no. 1 (December 31, 2013): 26–34. http://dx.doi.org/10.58886/jfi.v12i1.2295.
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There has always been an avid debate on the merits of owning versus renting a residence. There is a commonly accepted sentiment that owning a home is a wise investment. However, this sentiment is often unproven or supported with non-substantial evidence. The scholarly literature on the buy versus rent decision has conflicting results. Further, recent events in the US residential real estate market suggest increased asset riskiness which may have a dramatic effect on home ownership. Our research uses a capital budgeting model, similar to the lease versus buy analysis, with the output being the present value of buying instead of renting. The present value model includes the difference in cash flows between buying and renting for two standardized holding periods. A key contribution of the paper is a more accurate estimate of required return on equity, the discount rate in our present value model. As real estate values have recently demonstrated greater risk and the capital structure of homeowners may be highly leveraged, the cost of equity is higher than often suggested. The benchmark model uses point estimates for each variable with subsequent models including scenario analysis for key variables. The results suggest buying is better, in the benchmark model as well as scenarios allowing rents, home appreciation, mortgage rates and required return to vary. However, most scenarios show negative present values are possible, which contrasts the historic view that home ownership always has a positive return.
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Tu, Jui-Che, Xi-Hui Jia, and Ting-Jen Yang. "Discussion on the Purchase Factors and the User Demands of Electric Scooters from the Perspective of Consumers’ Life Style—A Case Study on Gogoro." Processes 10, no. 2 (February 18, 2022): 395. http://dx.doi.org/10.3390/pr10020395.
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With the development and popularization of the concept of a sustainable environment, the green energy industry represented by electric scooters has entered a vigorous development period. However, consumers are reluctant to buy electric scooters, resulting in low sales, which is limiting the development of the electric scooter industry. Therefore, from the perspective of different consumer life styles, this study explored the impact on the purchasing decisions and user demands, so as to inform design strategy for the development of a sustainable electric scooter industry. This study adopted the methods of expert interview and questionnaire survey, used the self-made consumer life style and electric scooter product attribute scale as the research tool, and carried out quantitative analysis with the help of statistical software. It showed that compared with consumers’ awareness of environmental protection, product performance is the key factor that attracts consumers to buy electric scooters. More than consumers’ awareness of environmental protection, our study showed that product performance is the primary determinate of a consumers’s decision to purchase electric scooters. The consumer of the electric scooter can be categorized into three life style groups: “brand-conscious group”, “environmental and cost saving group” and “trendy adventurers group”. Outside of the “environmental and cost savings” group, the least important attribute that drive purchasing decisions was environmental sustainability. This can also inform more effective governmental policies and education to promote greater environmental protection. Each life style consumer group prioritizes different product attributes; therefore, electric scooter manufacturers should view each group as distinct market segments and draw up different product design and marketing strategies.
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Gito Resmi, Mochzen, Teguh Iman Hermanto, and Miftah Al Ghozali. "Product Recommendation System Application Using Web-Based Equivalence Class Transformation (Eclat) algorithm." SinkrOn 7, no. 3 (July 26, 2022): 957–61. http://dx.doi.org/10.33395/sinkron.v7i3.11454.
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The use of saved transaction data can provide a lot of knowledge that useful to the company in making policy and find the strategy in Alfamidi. In applying that goal, that is using Market Business Analysis. One of the techniques of Data Mining is Association Rule, which is the procedure of Market Basket Analysis to find the customer buying patterns. This pattern can be one of the ways in making policy and business strategy. One pattern determined by two parameters, they are support (support value) and confidence (certainly value). This analysis used algorithm Equivalence Class Transformation (ECLAT). One of the patterns resulted from analysis to the 30 transaction data with 12 category items. As an instance, if we buy strawberry jam then buy essence of bread with confidence value = 1%. The results obtained an also be used in helping the Alfamidi to help in determine the inventory decisions. So, the conclusion may be taken if consumers could buy strawberry jam then bought essence of bread simultaneously, then the Alfamidi should at least maintain the availability stock of both these items in order to remain the same.
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Tambunan, Leo Alexander. "ANALISIS FAKTOR EKSTERNAL DAN INTERNAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND SANITIZER DI MASA PANDEMI COVID-19." SIMAK 19, no. 02 (November 19, 2021): 287–311. http://dx.doi.org/10.35129/simak.v19i02.198.
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The purpose of this study is to find out what factors influence consumer decisions to buy hand sanitizer products during covid-19. This research was conducted on 100 people who made purchases of hand sanitizers. This research belongs to the type of descriptive research with survey method. The data in this study were obtained through observation and questionnaires. The data analysis technique in this study used Partial Least Square (PLS). Several tests were carried out including: descriptive statistical test, Measurement Model Test or Outer Model, and Structural Model Test or Inner Model. Based on the results of the study, it was found that external factors did not have a significant influence on purchasing decisions as indicated by a significance value of 0.233>0.05. while internal factors have a significant influence on purchasing decisions as indicated by a significance value of 0.000 <0.05. And the results obtained that simultaneously external factors and internal factors have an influence on purchasing decisions.
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Padmalia, Metta. "DETERMINAN KEPUTUSAN PEMBELIAN PRODUK GREEN LABEL BERDASARKAN GREEN PRODUCT DAN GETOK TULAR." Jurnal Manajemen Maranatha 17, no. 2 (May 11, 2018): 91. http://dx.doi.org/10.28932/jmm.v17i2.795.
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The study was conducted to identify the characteristics of consumers for products with a green label, analyzing the influence of aspects of green product and word of mouth to the label green product purchasing decisions. The sampling method using a convenience sampling, involving 100 respondents who are students in Surabaya with a minimum age of 17 years and they’ve bought green labels products. Data were analyzed using the Partial Least Squares (PLS). The results of PLS analysis shows that there is impact of green input, green output, and word of mouth to purchasing decision with coefficient value 0.2444, 0.2461, 0.4664 for each, while green process doesn’t have impact to purchase decision. These results indicate that consumers consider important aspects of green input and green output that can be felt directly, while green process can’t be felt immediately. Moreover, in deciding to buy a product green label, recommendations from others considered important by consumers.Keywords: Green Label, Green Product, Word of Mouth, Purchasing Decision
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Tal, Aner, Yaniv Gvili, Moty Amar, and Brian Wansink. "Can political cookies leave a bad taste in one’s mouth?" European Journal of Marketing 51, no. 11/12 (November 14, 2017): 2175–91. http://dx.doi.org/10.1108/ejm-04-2015-0237.
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Purpose This study aims to examine whether companies’ donations to political parties can impact product experience, specifically taste. Design/methodology/approach Research design consists of four studies; three online, one in person. Participants were shown a cookie (Studies 1-3) or cereal (Study 4) and told that the producing company donated to either the Republican Party or the Democratic Party (Studies 1-3) or an unspecified party (Study 4). Findings Participants rated food products as less tasty if told they came from a company that donated to a party they object to. These effects were shown to be mediated by moral disgust (Study 3). Effects were restricted to taste and willingness to buy (Study 4), with no effects on other positive product dimensions. Research limitations/implications The studies provide a first piece of evidence that political donations by companies can negatively impact product experience. This can translate to purchase decisions through an emotional, rather than calculated, route. Practical implications Companies should be careful about making donations some of their consumers may find objectionable. This might impact both purchase and consumption decisions, as well as post-consumption word-of-mouth. Originality/value Companies’ political involvement can negatively impact subjective product experience, even though such information has no bearing on product quality. The current findings demonstrate that alterations in subjective product quality may underlie alterations in consumer decision-making because of ideologically tinged information, and reveals moral disgust as the mechanism underlying these effects. In this, it provides a first demonstration that even mild ideological information that is not globally bad or inherently immoral can generate moral disgust, and that such effects depend on consumers’ own attitudes.
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Prastiwi, Estik Hari. "The Impact of Instagram Social Media and e-Mouth of words as a Marketing Strategy on Purchasing Decisions." die 13, no. 2 (September 26, 2022): 151–56. http://dx.doi.org/10.30996/die.v13i2.7296.
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Study this aim to prove and analyze the influence of social media Instagram and mouth of word on decision purchase by direct or through brand equity mediation. Method data collection used is with method questionnaire, sample study of 150 respondents. The method sample used namely purposive sampling, namely respondents who have buy fashion products in e-commerce at least twice. Method data analysis used WarpPls 7.0 . Research results show Instagram influential significant to decision purchase , word of mouth is influential significant to decision purchase. Brand equity is as mediation of Instagram's influence on decision purchases. Brand equity is also a mediation the influence of mouth of word on decision purchase
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Wasi, Zainul, and Mahjudin. "Predicting the Mediation Impact of Brand Image on the Correlational Relationship between Price Perception, Product Quality, Promotion and Purchasing Decision." International Journal of Economics, Business and Management Research 06, no. 12 (2022): 144–57. http://dx.doi.org/10.51505/ijebmr.2022.61211.
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The on going COVID-19 pandemic in Indonesia has changed consumer behavior in shopping, such as prioritizing convenience, prioritizing products that are needed most, and shopping online. Social restrictions imposed by the goverment also have an impact on how consumers perceive or evaluate the brand of the product they will buy, in other words, consumers will purchase a brand that is perceived as good. This study aims to analyze brand image as a mediator of price perception, product quality and promotion towards customer purchasing decisions on frozen food products at Riza Food outlets. This study uses a sample of 150 respondents who are consumers of frozen food products where the respondents are the object of research. This study uses Structural Equation Modeling - Partial Least Square (SEM-PLS) hypothesis testing tool to answer the research problems. The results of this study indicate that brand image cannot be predicted as a mediator of product quality with purchasing decisions because the ρ-value is 0,125 and the T-statistic value is 1,535. This means that brand image is not a driver or mediator for consumers to buy products when it is associated with product quality. However, brand image can be predicted as a mediator between price perceptions and purchasing decisions, with ρ-value 0,026, and can also be predicted as a mediator between promotions and purchasing decisions, with ρ-value 0,016. Therefore, the brand image of frozen food products sold at Riza Food outlet is capable of encouraging consumers to make purchases through price perception and promotion. This means that the perception of price and promotion is the most vital role in the minds of consumers, other than how the product can provide benefits to consumers. A product has been trusted by the consumers and consumers will be consequently satisfied when purchasing or having the certain product.
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Loureiro, Marcela De Oliveira e. Silva, Natália Araujo Pacheco, and Janaína Carla Kovalski. "Relevant Attributes for Olive Oil Purchasing Decisions: A comparison between Brazil and Portugal." CBR - Consumer Behavior Review 6, no. 1 (January 13, 2022): 251261. http://dx.doi.org/10.51359/2526-7884.2022.251261.
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Objective: To identify and compare the most relevant attributes for consumers when deciding to buy olive oil in Brazil and Portugal.Method: In the first study, 10 olive oil consumers were interviewed to understand and identify the attributes that influence the decision process. In the second study, a survey was conducted with 338 consumers to compare the importance of the attributes.Findings: Taste, type of olive oil, acidity and price were among the five most important attributes for both nationalities, along with brand (only for Brazilians) and country of origin (only for Portuguese). Among the most important attributes, price was the least important and was used as a tie-breaker between similar products.Originality: Despite the economic importance of this market (€856 million in 2019), little is known about the attributes that are most relevant to consumers. This research provides current information on these attributes.
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Nasution, Rostika, Zulkarnain Nasution, and Meisa Fitri Nasution. "PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN PADA TOKO WILDA COLLECTION RANTAUPRAPAT." Jurnal Ekonomi dan Bisnis (EK&BI) 5, no. 1 (June 29, 2022): 115–21. http://dx.doi.org/10.37600/ekbi.v5i1.484.
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This study aims to analyze The effect of social media promotion on Facebook and word of mouth on purchasing decisions at Wilda Collection Store Rantauprapat partially and simultaneously. Thisstudy uses an associative method with a quantitative approach. The sample in this study were 96 respondents using nonprobability sampling technique with purposive sampling approach with the criteria of visitors aged 18 years and over, visiting at least once, and active users of social media. The data analysis method used is the validity and rehability test, classical assumption test, multiple regression analysis test, hypothesis test through t-test and f-test, and determination coefficient test. Tests are carried out using SPSSassistance. The results showed that promotion using social media had a significant effect on consumer purchasing decisions. subsequent results show that word of mouth has a significant effect on purchasing decisions. The more often social media marketing is done, the higher the consumer's intention to buy.
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Pratama, Mawan Januar, and Nuruni Ika Kusuma W. "Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Iphone di Wilayah Gubeng Surabaya." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (October 26, 2022): 417. http://dx.doi.org/10.33087/jmas.v7i2.421.
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The rapid development of today's technological era affects the decision of people who want to buy goods to consider a brand first because of the image that is already attached to the brand, such as quality and price. The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. Formation of a good iPhone brand image, consumers will consider making purchases on iPhone products, therefore even though the data above shows that the iPhone in 2019-2020 has declined, it does not affect consumer decisions to purchase products. Iphone products have a very good brand image, therefore the price is not a problem for consumers to make purchasing decisions. This study uses a questionnaire method to take samples, researchers will examine iPhone customers in Gubeng Surabaya more than once. Analysis of the data used in this study using the component-based Structural Equation Modeling (SEM) method using Partial Least Square (PLS) analysis tool. The choice of using the PLS analysis tool is because it is widely used for causal-predictive analysis and is an appropriate technique used in prediction applications and theory development in this study. This study obtained the results that brand image and price perception have a positive and significant influence on purchasing decisions on iPhone products in Surabaya.
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Mandarić, Doroteja, Anica Hunjet, and Dijana Vuković. "The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions." Journal of Risk and Financial Management 15, no. 4 (April 11, 2022): 176. http://dx.doi.org/10.3390/jrfm15040176.
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The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the same extent as previous research has shown. A survey was conducted of 263 respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion as consumers. The data collected were analysed using descriptive statistics and correlation analysis. The results suggest that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation was found between the importance of fashion brand sustainability and consumers’ decisions to buy sustainable clothing products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing decision. This could mean that their positive attitude may not necessarily be reflected in actual purchasing behaviour, which is consistent with previous research. The results of this study provide a framework for a greater understanding of the various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially facilitating the development of relevant strategies in the fashion industry and changing the way fashion works and is perceived in the future.
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Kriswandi, Daniel Anton, and Maria -. "Consumer Perception And Desire To Buy Pure Milk During The Covid-19 Pandemic." JURNAL MANAJEMEN AGRIBISNIS (Journal Of Agribusiness Management) 9, no. 01 (June 12, 2021): 249. http://dx.doi.org/10.24843/jma.2021.v09.i01.p03.
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During the current Covid-19 pandemic, many people increase their immune system by consuming whole milk. This study aims to identify consumer characteristics, analyze the influence of lifestyle, price, place, promotion, product quality on the desire to buy whole milk pillow packaging during the Covid-19 pandemic and identify the purchasing decision making process. This research was conducted in July-September 2020 in Salatiga City. This type of research is descriptive quantitative. The sampling method used in this study was purposive sampling. The sample collected by 60 respondents was with the criteria of consumers who had consumed more than once and the age of respondents more than 16 years. The analysis method used is multiple regression analysis techniques. The results showed that: the characteristics of the respondents were the most 41 people (68.3%) is female, 24 people (40%) 21-30 years of age, based on the employment of 25 people (41.7%) is a student, monthly income of Rp.500,001–Rp.2,000,000 with a total of 30 people (50%), buying whole milk more than 3 times as many as 47 people (78.3%), and as many as 31 people (51.7%) milk product information from a friend. Lifestyle (X1), place (X3), promotion (X4) has a significant effect on the desire to buy, while the price (X2) and product quality (X5) have no significant effect on the desire to buy. When making a purchase of whole milk CV pillow packaging. National Mind, problem recognition is the most important component (weight 6.25) that consumers consider in making decisions. While the least consideration done by consumers is the alternative evaluation stage (4.65) because consumers are already convinced that when consuming cv whole milk. The National Mind can meet the needs desired by consumers.
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Schall, Lawrence D., and James S. Schallheim. "Lease or Buy." Journal of Finance 50, no. 5 (December 1995): 1784. http://dx.doi.org/10.2307/2329339.
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Hudoyo, Salsabila Aprilia, Erlyna Wida Riptanti, and Umi Barokah. "Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk Nichoa dengan Metode SEM-PLS di Jawa Tengah." Jurnal Ilmiah Membangun Desa dan Pertanian 7, no. 4 (August 5, 2022): 118. http://dx.doi.org/10.37149/jimdp.v7i4.25373.
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This research purports to assign the marketing mix's effect on price, promotion, product, and place on consumer decisions in purchasing Nichoa products in Central Java. This study is causal-comparative research. The study location was chosen by purposive method with the reasoning that the average expenditure per capita of the population of Central Java in the food and beverage category has increased during the last three years. The research was conducted from February to March 2022. The latent variables in this research are product, place, price, promotion, and purchasing decisions. The total sample is 120 respondents by purposive sampling technique. An analysis method used is SEM-Partial Least Square (PLS). The output represents a positive impact on purchasing decisions and a significant effect on the product, place, and price variables on consumer decisions in purchasing Nichola products. However, there is an insignificant impact on the promotion variable, but it has a positive value on consumer decisions in purchasing Nichoa products. This point that Nichoa must pay attention to the marketing mix carried out, in terms of product, price, promotion, and place aspects, to be able to answer consumer needs so that it can influence consumers to buy Nichoa products more than once.
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Wicaksana, Alif Madya Bagas, Suharno Suharno, and Wahyu Supartono. "The Impact of Consumer Behavior and Marketing Mix on the Decision to Buy Coffee at Coffee Shops in the Sleman Region During the Covid-19 Pandemic." Agroindustrial Journal 8, no. 1 (March 22, 2022): 520. http://dx.doi.org/10.22146/aij.v8i1.73543.
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Coffee consumption in Indonesia has increased significantly with the increase in coffee shops. According to data obtained from the data books in 2020, coffee consumption has increased by nearly 400,000 tons. The increasing number of coffee shops in Indonesia, particularly the Sleman Regency is due to the pandemic and changes in consumer behavior. Therefore, the purpose of this research was to determine the impact of consumer behavior on the purchasing decisions at Coffee Shops based on the personal, social, psychological, and cultural factors as well as the marketing mix and its improvement during the pandemic. In this research, 10 local coffee shops in the Sleman regency were used and consumers between the ages of 17 and 27 years who had purchased coffee drink products and made transactions in the past six months were selected. The respondents comprised 157 people, and the analysis was carried out using two methods: Partial Least Square Structural Equation Modelling (PLS-SEM) and Importance Performance Analysis (IPA). PLS-SEM was used to analyze the relationship between consumer behavior factors and purchasing decisions while the IPA method was used to analyze the most effective marketing mix during the pandemic. According to the result, the factors that influence the decision to purchase coffee are the psychological factors and marketing mix while personal, cultural, and social factors had no significant effect on the coffee purchasing decisions during the pandemic. Consequently, the marketing mix that needs to be focused on is price adjustment on the drink purchased.
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Taufik Nopriansyah Pane, Daud Arifin, and M.Husni Ritonga. "An Analysis of Product Quality, Variations, And Prices on Purchase Decisions Case Study of Suzuki Ertiga Car Dealer at PT. Trans Sumatera Agung, Medan City." Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial 9, no. 2 (July 12, 2022): 388–97. http://dx.doi.org/10.33258/konfrontasi2.v9i2.229.
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Car brand in the automotive market in Indonesia currently comes from Europe and Asia. Examples of these brands are Mitsubishi, KIA, Honda, Daihatsu, Suzuki, Ford, Proton, and Toyota. One of the most sold car variants in Indonesia is the MPV (Multi-Purpose Vehicle) types control nearly 60% of the national automotive market share. This is inseparable from the perception of the price of this type of family car which is relatively affordable for the middle class in Indonesia. (This study focuses on testing the consumer buying decision model for Multi-Purpose Vehicle (MPV) cars. The research model involves three independent variables, namely product quality, product variety and price, and the dependent variable of purchasing decisions. There are 90 respondents with criteria as car owners and visitors to PT. Trans Sumatra Agung (Suzuki Car Dealer Sisingamangaraja Hajosari II Medan Amplas) domiciled in Medan Indonesia. The data obtained were analyzed using the SPSS program. The results of the study found that three independent variables were proven to be able to positively and significantly influence consumer decisions in buying MPV cars. However, this study also found that, surprisingly, the product quality variable had a greater influence than the price and product quality variety variables. While the least influence on purchasing decisions is product variation. This study recommends the company management pay attention to the element of product quality, product variety, and price in preparing its promotional program to attract more consumers to buy Multi-Purpose Vehicle (MPV) cars.
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Astutik, Vika Puji, and Bambang Sutedjo. "Pengaruh Kualitas Produk, Citra Merek , dan Persepsi Harga terhadap Keputusan Pembelian Produk Skincare Ms. Glow (Studi Kasus pada konsumen produk Skincare MS. GLOW di Kota Semarang)." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (October 26, 2022): 1065. http://dx.doi.org/10.33087/jmas.v7i2.581.
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This study aims to determine product quality, brand image and price perception on the purchase decision of MS skincare products. GLOW in the Semarang area. The population in this study are consumers who will buy MS products. GLOW in the Semarang area. The sampling technique used by the researcher is purposive sampling technique, by distributing questionnaires to users who have used MS products. GLOW in the Semarang area. The criteria used as samples for this study are male and female, at least 17-50 years old and have made a purchase at least 1 time on MS products. GLOW in the Semarang area. The sampling technique used is based on Roscoe's (1975) theory, the researchers set a minimum number of samples in this study of 92 respondents obtained from the number of variables x the number of indicators. Simultaneous test results using the F test indicate that the multiple linear regression model is feasible as a research model. Furthermore, using the t test shows that product quality, brand image and price perception have a significant and positive effect on purchasing decisions.
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Nábrádi, Zsófia, Diána Bánáti, and Zoltán Szakály. "study on consumer habits in the dietary supplements market." Applied Studies in Agribusiness and Commerce 14, no. 3-4 (December 31, 2020): 5–12. http://dx.doi.org/10.19041/apstract/2020/3-4/1.
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There has been a continuous increase in the proportion of consumers using dietary supplements worldwide. Evidence based on former surveys suggests that in Hungary more than half of the population buy at least one type of dietary supplement (hereinafter DS). By using secondary research, the authors of the present paper examine the demographic factors determining the consumption of DS on a global scale. Consumption of DS increases with age and is more frequent among women. Consumers with higher qualifications and income tend to buy products containing vitamins and minerals to a greater degree. In the vast majority of cases the purchase and consumption of DS is based on consumers’ personal preferences and decisions, rather than on their physicians’ advice. It has been found that a high percentage of DS consumers probably do not even need any extra nutrient intake. In our primary research (N=1000) the specific attitudes to and characteristics of DS consumption among Hungarian adults are analysed on the basis of on a nationally representative survey. First, we identify the most important reasons which encourage consumers to buy DS. Consumer awareness concerning DS with a particular vitamin and mineral content and of other sources is examined, and we also assess the consumption of the product which is the most popular. The current paper attempts to identify the outlets Hungarian consumers typically buy DS from, and also what resources they use to keep themselves informed about these products. Consumers who admittedly reported (regular) consumption of a certain kind of DS product 6 months prior to the survey are further examined in relation to certain additional issues. The results of our survey provide an accurate picture of the DS consumption habits of the Hungarian population. JEL CODE: I12, M31
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Noviyantika, Noviyantika, and Tri Diana. "PENGARUH ENDORSE SELEBRITIS, HARGA DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA ANGGOTA POLWAN DI POLDA KALIMANTAN BARAT." Economos : Jurnal Ekonomi dan Bisnis 4, no. 3 (December 31, 2021): 184–91. http://dx.doi.org/10.31850/economos.v4i3.913.
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The growing number of online shops pushes women, especially Policewomen of Local Police in West Kalimantan easier to buy all the necessities without having to leave the house or office. One of the reasons that cause online shopping is a lifestyle choice that suits the Policewomen of Local Police in West Kalimantan is; a policewoman knows they are busy and should be active at the office that makes them difficult to find time for shopping outside the office. Frequently, the products purchased by the Policewomen of Local Police in West Kalimantan were food, clothing, shoes, bags, cosmetics, and others. Many factors influence the decision of the Policewomen of Local Police in West Kalimantan to purchase, including celebrity endorsers, price, and convenience. The purpose of this research are to determine whether there is an influence of celebrity endorsements on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan and to determine whether there is an influence of price on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan as well to determine whether there is an influence of convenience on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan. The research method was a survey. Data collection techniques: interviews, questionnaires, and documentary studies. The sample in this research were policewomen who are active in using social media and have shopped online on social media or other shopping sites so that they are more representative, amounting to 100 people in 2020 with the accidental sampling technique. The results showed from data analysis that carried out by regression doubled displayed there was an influence of celebrity endorsement, price, and convenience toward the decision of online purchases for the Policewomen of Local Police in West Kalimantan.
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Widyastuti, Pristiana, and Alwani Alwani. "PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN." Jurnal Manajemen dan Pemasaran Jasa 11, no. 1 (March 28, 2018): 67. http://dx.doi.org/10.25105/jmpj.v11i1.2496.
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<p><em>This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on </em><em>biker as community adviser</em><em> in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests </em>revealed that the<em> rational motives and emotional motives </em>have<em> positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, </em>it is<em> not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride. </em></p><p><em> </em></p>
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Frank, Ronald, Matthias Unfried, Regina Schreder, and Anja Dieckmann. "Ethical Textile Consumption: Only a Question of Selflessness?" GfK Marketing Intelligence Review 8, no. 1 (May 1, 2016): 52–58. http://dx.doi.org/10.1515/gfkmir-2016-0009.
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Abstract When it comes to purchase decisions for fair-trade clothing, there seems to be a gap between actions and words. Only few people buy fair trade despite stating moral concerns. Based on a survey of German consumers and the results of a behavioral economic game, the article presents strategies to minimize the gap identified between the willingness to purchase and the moral standards that many consumers set for themselves. The data suggests several consumer types and provides a few promising starting points for strategies that are not based on selflessness but rather generate more tangible benefits for the individual consumer groups. At least three of five consumer types or two-thirds of the consumers may constitute possible target groups according to the findings.
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Borrero-Domínguez, Cinta, Encarnación Cordón-Lagares, and Rocío Hernández-Garrido. "Sustainability and Real Estate Crowdfunding: Success Factors." Sustainability 12, no. 12 (June 24, 2020): 5136. http://dx.doi.org/10.3390/su12125136.
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The objective of this paper is to analyze the factors influencing the success of real estate crowdfunding projects in Spain. This type of crowdfunding invests in real estate assets. We analyzed 60 projects published on the Housers platform, a kind of participative platform that uses the lending and equity crowdfunding modalities. These projects have involved around 36,623 investment decisions and have raised a total amount of almost 26 million euros. The empirical analysis is based on ordinary least squares and negative binomial regression. Our main findings reveal that success differs depending on the type of project; in fact, buy-to-sell projects are less successful than development loan projects. In addition, while total return has a positive impact on project success, in the case of risk level and project term, the impact is negative.
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Tran, Thang Quang. "FACTORS INFLUENCE ON CUSTOMER PURCHASE INTENTION VIA LIVETREAM: CASE OF VIETNAM." International Journal of Management & Entrepreneurship Research 3, no. 7 (August 19, 2021): 253–65. http://dx.doi.org/10.51594/ijmer.v3i7.245.
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The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper Keywords: Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.
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Ben Said, Younes, Nicola Luigi Bragazzi, and Natalia Valeryevna Pyatigorskaya. "Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies." Pharmacy 7, no. 4 (November 8, 2019): 150. http://dx.doi.org/10.3390/pharmacy7040150.
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This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or via emails. The relative importance of prevalence (RIP) and the mean evaluation of effectiveness (MEE) were determined for all studied marketing tools for the different groups of respondents (pharmaceutical sales representatives (PSRs), community pharmacists, consumers, and the entire sample). Inter-individual differences in RIP and MEE were assessed by computing the coefficient of variation, whereas inter-group differences were determined by one-way analysis of variance (ANOVA) with the Scheffé test as a post-hoc test. Research findings showed that, according to all respondents, the consumer promotion technique had the strongest impact on consumers’ purchasing decisions while merchandising was the most common sales promotion technique at community pharmacies. PSRs and pharmacists identified trade promotion as the most effective and prevalent technique. Furthermore, research findings showed that, according to all respondents, the following sales promotion tools had the strongest impact on consumers’ purchasing decisions: arrangement and design of showcases among the studied tools for merchandising; buy 1 and get 2 among the studied tools for consumer promotion; and gifts among the trade promotion studied tools. The same tools were identified as the most prevalent by all respondents. Free samples of promoted products appeared to be the most prevalent tool, but at the same time was the least effective. In conclusion, the results of the present research enable an understanding of which sales promotion tools are commonly used at community pharmacies and which ones have the strongest impact on consumers’ purchasing decisions.
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Nábrádi, Zsófia. "Demographic and lifestyle attributes with a fundamental role in food supplement consumption (exploratory research)." Applied Studies in Agribusiness and Commerce 11, no. 3-4 (December 31, 2017): 181–85. http://dx.doi.org/10.19041/apstract/2017/3-4/24.
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The worldwide proportion of food supplement consumers has been steadily increasing, more than 50% of the Hungarian population tends to buy at least one type of dietary supplement. In most cases, the purchase and consumption of food supplements are not based on medical indications but depends on consumers’ individual decisions. The study of consumer groups enables the investigation of typicalities which have an impact on attitudes related to the consumption of food additives. The present study explores the demographical factors determining the global consumption of dietary supplements by secondary research. It sought to explore the typical features of consumer lifestyles in line with the research findings, based on previously specified criteria, through qualitative focus group examinations. My study focused on subjects who bought and purchased at least one type of food supplement in the previous year and placed a high emphasis on healthy diet and lifestyle in their everyday lives. The consumption of dietary supplements indicates growth with age and it is more common among women. Consumers with higher qualifications and incomes tend to buy products with vitamins and minerals in a greater proportion. The identification of nutrition factors revealed that the proportion of those who do not need extra nutrient intake is high among food supplement consumers. It is primarily true of women having a healthy lifestyle (they typically consume high amounts of vegetables and fruits, they are physically active, non-smokers and do not use alcohol); moreover, their socio-economic status is typically high. The findings of my quantitative research suggest that the purchase and consumption of dietary supplements are most characteristic of the “Successful”, “Quality oriented- successful” and “Loyal to the brand - modest” groups in the lifestyle-based consumer segments. The investigated sample showed ambiguous attitudes towards product quality and willingness to pay in all the three batches. Nevertheless, it can be established, when consumers buy food supplements, brand sensitivity proves to be a dominant factor in addition to - typically Hungarian - price sensitivity. Based on lifestyle factors, the current research may bring us closer to the exploration of the motivational and attitude patterns of consumers’ food supplement purchases.
JEL Code: I12, M31
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Wang, Guan Jun. "Revisit Buy Versus Lease/Rent Analysis." International Advances in Economic Research 21, no. 3 (July 9, 2015): 355–56. http://dx.doi.org/10.1007/s11294-015-9536-x.
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Кайтбек, А. К., and Г. А. Дюсембинова. "INFLUENCE OF SALES PROMOTION METHODS ON CONSUMER PURCHASING DECISIONS IN PHARMACY ORGANIZATIONS." Farmaciâ Kazahstana, no. 3 (July 16, 2021): 66–70. http://dx.doi.org/10.53511/pharmkaz.2021.86.41.017.
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Данное исследование направлено на выявление наиболее распространенных и эффективных инструментов стимулирования продаж, которые используются аптеками и фармацевтическими компаниями для того чтобы потребитель принял решение о покупке продукции. Результаты исследования показали, что, по мнению всех респондентов, техника стимулирования торговли оказывала самое сильное влияние на решения потребителей о покупке, в то время как мерчандайзинг был наиболее распространенным методом стимулирования продаж в местных аптеках. Респонденты определили стимулирование торговли как наиболее эффективный и распространенный метод. Кроме того, результаты исследования показали, что, по мнению всех респондентов, наиболее сильное влияние на покупательские решения потребителей оказали следующие инструменты стимулирования сбыта: организация и дизайн витрин среди изученных инструментов мерчендайзинга; купите 1 и получите 2 бесплатно; и подарки. Одни и те же инструменты были определены всеми респондентами как наиболее распространенные. Бесплатные образцы продвигаемой продукции оказались наиболее распространенным инструментом, но в то же время наименее эффективным. В заключение следует отметить, что результаты настоящего исследования позволяют понять, какие инструменты стимулирования продаж обычно используются в местных аптеках и какие из них оказывают наиболее сильное влияние на решения потребителей о покупке. This study aims to identify the most common and effective sales promotion tools that are used by pharmacies and pharmaceutical companies to make a consumer decision about buying products. The results of the study showed that, according to all respondents, the technique of stimulating trade had the strongest influence on consumer purchasing decisions, while merchandising was the most common method of stimulating sales in local pharmacies. Respondents identified trade promotion as the most effective and common method. In addition, the results of the study showed that, according to all respondents, the following sales promotion tools had the strongest impact on consumer purchasing decisions: organization and design of storefronts among the studied merchandising tools; buy 1 and get 2 for free; and gifts. The same tools were identified by all respondents as the most common. Free samples of promoted products turned out to be the most common tool, but at the same time the least effective. In conclusion, the results of this study allow us to understand which sales promotion tools are commonly used in local pharmacies and which of them have the strongest influence on consumer purchasing decisions.
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Ramanchi, Radhika, Sunita Mehta, and Madhavi Vedera. "Equity research and valuation: Jet Airways." Emerald Emerging Markets Case Studies 7, no. 2 (June 5, 2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0144.
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Subject area This case helps students to analyze non-financial and financial aspects of a company and observe quantitative and qualitative aspects of decisions and decide whether to invest or not and give suggestions to sell, buy or hold stocks. The case is expected to help the students understand and analyze the following points: the overall performance of the company and industry, how fundamental and technical analysis is applied to reach investment decisions, the areas where Jet Airways occupies the top position compared to peer group (competitor analysis), the company’s financial position and valuation with the help of tools and techniques and suggestions and observations to shareholders whether to buy/sell or hold shares. Study level/applicability This case can be used for MBA (Finance) students on equity research and valuation. Students are introduced to the fundamental procedures of equity research and analysis – evaluating sector desirability, financial modeling, equity valuation methods. To enhance research skills, students are required to acquire basic knowledge on macro and micro economic indicators. This case helps students to analyze non financial and financial aspects of a company and observe quantitative and qualitative aspects of decisions and decide whether to invest or not and give suggestions to sell, buy or hold stocks. Case overview Mr Rahul, a consultant in Karvey brokerage house was about to leave the office on the evening of March 24, 2015 when the phone rang. It was Mr Srirag, one of his clients and close friends who was passionate about investing in shares. Mr Rahul with his two decades of experience in monitoring and advising various investment plans has been continuously advising Srirag on different investments in shares. Srirag said “Rahul! You know that I bought many shares in Jet Airways. While studying the annual reports of Jet Airways 2014-2015 about its business profits and losses, I came across a January to March, 2013 business quarter analysis report that wrote about Jet Airways facing a net loss of 4.95 billion rupees due to over debt burden and interest costs. It also stated that the company sold a 24 per cent stake in 2013 to Etihad for 332$ million which is an Abu Dhabi based airline. The news said that the deal would help the company overcome financial challenges, raise cash, cut costs and gain access to the global flight network. I am worried about whether this deal would allow the company to continue its operations from India or not. I am also concerned about the downfall of Kingfisher, a major setback in the aviation industry in India that owes 8,000 crores to its employees, banks, airports, oil companies. I am worried that either my investment in Jet Airways might bring huge losses or the partnership with Etihad airways would result in the reduction of costs and due to joint sales efforts, sharing resources and network integration thereby leading to a valuable share price. Since your guidance has helped in many issues, I would like to know the present condition and future prospectus prevailing in Jet Airways”. With a lot of ambiguity in his mind, he asked Rahul to recommend if he should hold or sell the shares in Jet Airways. Expected learning outcomes The case is expected to help the students understand and analyze the following points: the overall performance of the company and industry, how fundamental and technical analysis is applied to reach investment decisions, the areas where Jet Airways occupies the top position compared to peer group (Competitor analysis), the company’s financial position and valuation with the help of tools and techniques and suggestions and observations to shareholders on whether to buy/sell or hold shares. Supplementary materials The link to the following videos to be sent to participants in advance to help them prepare for the class. www.youtube.com/watch?v=_3XJXTmILyk, Equity Research Presentation: Coca-Cola, www.youtube.com/watch?v=n5pEK_2uItg Write Equity Research Report, format, process, www.youtube.com/watch?v=mMLJccgiSTk Equity Valuation and Analysis-Part I. Subject code CSS 1: Accounting and Finance.
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Yuniarty, Yuniarty, and Bahtiar S. Abbas. "FAKTOR-FAKTOR PENENTU KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE PAD PT. GRE." Jurnal Manajemen Indonesia 18, no. 2 (October 3, 2018): 144. http://dx.doi.org/10.25124/jmi.v18i2.1150.
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This study aimed to determine the factors that influence purchasing decisions through e-commerce on PT. GRE. The reasearch was conducted to determine whether there is influence of information quality, company reputation, appearance of the site, the benefits received from online shopping, trust, experience shopping through e-commerce, and demographic characteristics to the purchasing decisions through e-commerce. This study took a sample of 96 customers of package tours at PT. GRE that ever make transactions through e-commerce site at least one time. The method of analysis used to test the influencing is binary logistic regression after tested the validity and reliability and confirmatory factor analysis. The results showed that the information quality, the reputation of the company, the benefit received from online shopping, trust, and experience shopping through e-commerce, has a significant influence on the decision to buy through e-commerce at PT. GRE. PT. GRE as the e-commerce businesses are expected to pay more attention to these factors in attracting more customers to make purchases through the e-commerce. Information quality is the factor that most influences buying decisions through e-commerce at PT. GRE and appearance of the site, age, and gender had no significant influence on purchase decisions through e-commerce. PT. GRE can also focus on improving the quality of information in the website.
Keywords—Purchase Decision; E-commerce; Binary Logistic Regression
Abstrak
Penelitian ini bertujuan menentukan faktor yang berpengaruh terhadap keputusan pembelian melalui ecommerce pada PT. GRE. Pengujian dilakukan untuk mengetahui ada tidaknya pengaruh kualitas informasi, reputasi perusahaan, tampilan situs, keuntungan yang diterima dari belanja online, kepercayaan, pengalaman belanja melalui e-commerce, dan karakteristik demografi terhadap keputusan membeli melalui e-commerce. Penelitian ini mengambil sampel sebanyak 96 pelanggan paket tur PT. GRE yang setidaknya satu kali pernah melakukan transaksi melalui situs e-commerce. Metode analisis yang digunakan untuk menguji pengaruh ini adalah regresi logistik binari. Hasil penelitian menunjukkan bahwa kualitas informasi, reputasi perusahaan, keuntungan yang diterima dari belanja online, kepercayaan, dan pengalaman belanja melalui e-commerce, berpengaruh signifikan terhadap keputusan membeli melalui e-commerce PT. GRE. PT. GRE sebagai pelakuecommerce diharapkan untuk lebih memperhatikan faktor-faktor tersebut dalam menarik lebih banyak pelanggan untuk melakukan pembelian melalui e-commerce. Kualitas informasi merupakan faktor yang paling mempengaruhi keputusan membeli melalui e-commerce pada PT. GRE dan tampilan situs, usia, dan genderberpengaruh tidak signifikan pada keputusan membeli melalui e-commerce. PT. GRE juga dapat menfokuskan peningkatan kualitas informasi dalam website.
Kata kunci—Keputusan Pembelian; E-commerce; Regresi Logistik Binari
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Saura, José Ramón, Pedro Palos-Sanchez, and Alicia Blanco-González. "The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing." Journal of Business & Industrial Marketing 35, no. 3 (September 23, 2019): 470–82. http://dx.doi.org/10.1108/jbim-12-2018-0412.
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Purpose The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps other companies choose a product or service. This paper aims to identify the relationship between the types of information offered by a B2B company in its B2B marketing strategy and the decision-making of the companies which buy products and services. Design/methodology/approach For this purpose, a data set has been consulted that contains 439 observations that are the result of transactions using customer relationship managements (CRMs) of B2B-type companies. A total of 9 different products were consulted from 20 B2B vendors that manage their transactions with CRM software for B2B operations. A total of 439 different transactions were recorded by these vendors during 2018 (n = 439) with their information service offerings strategies. The results were analyzed with the partial least squares structural equation modeling. Findings The results showed that the significance of the relationship between internal control factors and external control factors (H4) is the strongest one when using information services offerings strategies in a B2B environment. The results of this research can help B2B companies to improve their decision-making strategies and to define the structure of the information offered in their B2B marketing plans. Originality/value This research makes a contribution to an existing gap, which is to identify what the most important information is for purchasing companies in B2B environments and the relationship with this information, so that B2B purchasers can make good decisions thanks to the information service offerings strategy of the selling companies using CRMs.