Relevant bibliographies by topics / Levels of marketing readiness

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Levels of marketing readiness'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Levels of marketing readiness.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Levels of marketing readiness"

Brutyan, Murad Muradovich*. "CONCEPTUAL ASPECTS OF MARKETING READINESS LEVEL ASSESSMENT MODEL." Global Journal of Engineering Science and Research Management 4, no. 10 (2017): 34–44. https://doi.org/10.5281/zenodo.1007145.

Full text

Abstract:

The article provides the author’s view on knowledge and information conversion process aimed at bringing out competitive innovations. Besides, in this paper we shall present the main types of modern expert and test methods related to technological innovations development and implementation process management, as well as high-tech innovative projects implementation risk reduction. It is noted that success of innovative activities now largely depends on the well-organized marketing activities due to the increased exactingness of potential customers, and to the problem of overchoice. By analogy w

APA, Harvard, Vancouver, ISO, and other styles

Yasynska, Nadiia, Inna Fomichenko, Olena Voloshyna, Lada Byvsheva, and Ekaterina Krikunenko. "Assessment of the level of business readiness for digitalization using marketing and neural network technologies." Innovative Marketing 15, no. 3 (2019): 42–59. http://dx.doi.org/10.21511/im.15(3).2019.04.

Full text

Abstract:

The marketing environment of the world economy is changing due to intensive digitalization of trade exchange operations. Formation of marketing forecasts based on current and past periods in modern conditions is irrelevant to the current situation. The purpose of the article is to assess the situational precedents of business readiness for digitalization based on monitoring data, operating environment, applications and management system when using the tools of marketing and neural network modeling. The article uses a systematic approach and methods of statistical, financial and marketing analy

APA, Harvard, Vancouver, ISO, and other styles

J. Kelly, Kathleen, and Linda Stanley. "Identifying upstream factors using the community readiness model." Journal of Social Marketing 4, no. 2 (2014): 176–91. http://dx.doi.org/10.1108/jsocm-08-2013-0055.

Full text

Abstract:

Purpose – The purpose of this paper is to, with increasing recognition of the importance of upstream factors in individual behavior, provide an example of how the Community Readiness Model (CRM) was used as a tool to understand the barriers within the broader environment to achieving reductions in the use of alcohol by college students and how this resulted in identifying upstream social marketing strategies. Downstream social marketing approaches have been broadly implemented on college campuses to curb alcohol use and binge drinking, with mixed results. Design/methodology/approach – Using th

APA, Harvard, Vancouver, ISO, and other styles

Young, Mark R. "Knowledge Acquisition and Readiness Assurance Testing." Journal of Marketing Education 38, no. 3 (2016): 145–56. http://dx.doi.org/10.1177/0273475316639630.

Full text

Abstract:

The responsibility for knowledge acquisition is increasingly being shifted to students though the utilization of experiential learning, teamwork, online, and flipped classroom pedagogies. Students are expected to enter the classroom prepared to engage in thoughtful knowledge application activities; however, many students have not adequately prepared, leading to minimal team contribution and learning. Readiness Assurance Testing is often implemented to help enforce student preclass preparation. These individual and group quizzing techniques can help motivate some students to keep current in the

APA, Harvard, Vancouver, ISO, and other styles

Mishra, Anubhav, Satish S. Maheswarappa, and Charles L. Colby. "Technology readiness of teenagers: a consumer socialization perspective." Journal of Services Marketing 32, no. 5 (2018): 592–604. http://dx.doi.org/10.1108/jsm-07-2017-0262.

Full text

Abstract:

Purpose The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers. Design/methodology/approach The conceptual model was empirically tested using survey data from 381 teenagers. The data were analyzed using structural equation modeling. Findings Parent–child communication, peers, media and self-construal have varying influence on technology readiness of teenagers. The effects of parent–child interactions are mediated by self-const

APA, Harvard, Vancouver, ISO, and other styles

Saputra, Renda Sandi, and Yasir Salih. "Community Readiness for the Use of the Cash on Delivery (COD) Application Without a Marketplace Using an SPSS-based Likert Scale." International Journal of Mathematics, Statistics, and Computing 1, no. 3 (2023): 16–26. http://dx.doi.org/10.46336/ijmsc.v1i3.5.

Full text

Abstract:

This study aims to analyze the community's readiness for the Cash on Delivery (COD) without marketplace application as a payment method in online shopping transactions. Questionnaires were distributed to 30 respondents aged 18 to 25 years with various levels of education. The results of the questionnaire were analyzed using the SPSS statistical software, and the data obtained included age, gender, education level, and responses to several questions that were relevant to community readiness for COD services. The results of the analysis show that the majority of the community shows a high level

APA, Harvard, Vancouver, ISO, and other styles

Sahid, Abdul, and Hazan Hazan. "Digital Marketing Adoption Strategy of Legendary Micro, Small, and Medium Enterprises (MSMEs) in Makassar City." Journal of Education, Humaniora and Social Sciences (JEHSS) 7, no. 2 (2024): 442–50. https://doi.org/10.34007/jehss.v7i2.2375.

Full text

Abstract:

This study explores the adoption of digital marketing strategies among Micro, Small, and Medium Enterprises (MSMEs) in Makassar, Indonesia, focusing on their phased approach, responses to market pressures, and the role of organizational readiness in digital transformation. Utilizing a qualitative case study design, in-depth interviews and observations were conducted with five well-established culinary MSMEs. Thematic analysis and manual coding were used to identify key themes and validate findings on their digital marketing adoption journey. The findings reveal a staged adoption process, begin

APA, Harvard, Vancouver, ISO, and other styles

Sabaa, Sania, Saptaningsih Sumarmi, Basma Al-Hariry, Ahmed Soliman, and Neama Elwakeel. "The Role of Gamification and Artificial Intelligence Stimuli in Driving Customer Engagement: A Study on Saudi Telecom Users’ Ability Readiness." American Journal of Business Science Philosophy (AJBSP) 2, no. 1 (2025): 73–85. https://doi.org/10.70122/ajbsp.v2i1.28.

Full text

Abstract:

This study examines the impact of gamification in marketing and artificial intelligence (AI) stimuli on customer engagement, with customer ability readiness as a moderating factor in the Saudi telecommunications sector. Using the Stimulus-Organism-Response (SOR) model, this research investigates how AI-driven personalization and gamification strategies influence customer interactions, motivation, and loyalty. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze survey responses from 400 Saudi telecom users. The results confirm that gamification

APA, Harvard, Vancouver, ISO, and other styles

Salma Rizqiany Lubis, Intan Latifah, Eidelweis Restu, et al. "Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan." Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2, no. 2 (2025): 68–78. https://doi.org/10.62951/manfaat.v2i2.353.

Full text

Abstract:

This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key

APA, Harvard, Vancouver, ISO, and other styles

Young, Sarah J., Dohyun Lee, and Jill R. Sturts. "Motivational Readiness of Community College Students Engaging in Physical Activity." Recreational Sports Journal 39, no. 2 (2015): 92–104. http://dx.doi.org/10.1123/rsj.2015-0038.

Full text

Abstract:

This study investigated the Stages of Motivational Readiness for Change (SMRC) related to the physical activity of community college students. The transtheoretical model was the basis for examining frequency and intentions of physical activity, relationships between behaviors, and demographic variables such as age, gender, income, relationship status, dependents, GPA, and BMI. A conceptual model was also created to depict statistically significant predictability for the stage of readiness for change, BMI, intention to use facilities, and current physical activity frequency. Findings revealed t

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Levels of marketing readiness"

NuDelman, Devon D., Jeffrey A. Schmidt, and Devon D. NuDelman. "The Strategic Distribution Management Initiative and its effects on inventory levels and readiness." Thesis, Monterey, California. Naval Postgraduate School, 2002. http://hdl.handle.net/10945/5797.

Full text

Abstract:

Approved for public release; distribution in unlimited. Approved for public release; distribution in unlimited. Until just a few years ago, no organization was tasked with measuring overall effectiveness, design, or optimization of DOD's global supply chain management system. As a result, the Strategic Distribution Management Initiative (SDMI) was created as a joint venture between Defense Logistics Agency (DLA) and the United States Transportation Command (USTRANSCOM) charged with enterprise level redesign, streamlining, and optimization of the DOD global supply chain. This thesis exami

APA, Harvard, Vancouver, ISO, and other styles

McLaine, Patricia Louise. "The Association between Elevated Blood Lead Levels and Reading Readiness in Kindergarten Children." Thesis, The Johns Hopkins University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3579521.

Full text

Abstract:

Background and Objective: Lead exposure effects on IQ are well known, and detrimental impact of lead exposure on reading, math and school progress have been described. We evaluated the relationship between blood lead levels (BLLs) and kindergarten reading readiness in a diverse urban school population. Methods: School administrative data and Phonological Awareness and Literacy Screening Kindergarten (PALS-K) test scores, measures of kindergarten reading readiness, for children attending public school kindergarten in Providence, Rhode Island were linked

APA, Harvard, Vancouver, ISO, and other styles

Schmidt, Jeffrey A. NuDelman Devon D. "The Strategic Distribution Management Initiative and its effects on inventory levels and readiness /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Dec%5FSchmidt.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Lunner, Carl-Magnus, and Emelie Worrmann. "Introducing a Framework for Innovation Readiness Levels – A Framework to Evaluate Innovation Efforts." Thesis, KTH, Integrerad produktutveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-245218.

Full text

Abstract:

When developing new products, it is important to be able to evaluate their readiness as this helps organizations manage three major challenges of product development, performance, schedule, and budget. The National Aeronautics and Space Administration (NASA) discovered this in 1990 and developed a nine-level framework to measure the progression of technology development, Technology Readiness Levels (TRLs). The framework has since then been adopted by many different industries, among them OEMs. However, there are more aspects of the innovation process than just technology. Research topics such

APA, Harvard, Vancouver, ISO, and other styles

Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

Full text

Abstract:

The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point

APA, Harvard, Vancouver, ISO, and other styles

Lazzaretti, Patrick C. "HSI in the USN frigate community operational readiness and safety as a function of manning levels." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FLazzaretti.pdf.

Full text

Abstract:

Thesis (M.S. in Human Systems Integration)--Naval Postgraduate School, December 2008. Thesis Advisor(s): Miller, Nita Lewis. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 57-58). Also available in print.

APA, Harvard, Vancouver, ISO, and other styles

Johansson, Daniel, and Patrik Fredriksson. "Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7078.

Full text

Abstract:

Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. This will be done by analyzing how the current processes of the company are designed and what limitations and possibilities the market characteristics offer. Method: A triangulated research method with focus on qualitative interviews is used in the form of in-depth, face-to-face interviews. Thirteen such interviews

APA, Harvard, Vancouver, ISO, and other styles

Pinto, Laura Elizabeth. "Marketing acceptance levels and practices of Ontario school board continuing education institutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0008/MQ52476.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Ethington, Robert A. "Learning to lead modifying members' psychological and job readiness levels to lead new and existing ministries through situational leadership training /." Theological Research Exchange Network (TREN), 1992. http://www.tren.com.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Nosaka, Kaoru. "Encroaching on Freedoms? Values related to freedom and readiness to accept social marketing activities in Australia and Japanese students." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/374.

Full text

Abstract:

Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and t

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Levels of marketing readiness"

1952-, King Charles, and Harvard Business School, eds. Concentration levels in the U.S. advertising and marketing services industry: Myth vs. reality. Harvard Business School, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

1952-, Kirkpatrick James D., ed. Evaluating training programs: The four levels. 3rd ed. Berrett-Koehler, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Parasuraman, A. Moving forward in service quality research: Measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link. Marketing Science Institute, 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Army inventory: Divisions' authorized levels of demand-based items can be reduced : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. The Office, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Medicaid: Elevated blood lead levels in children : report to the Ranking Minority Member, Committee on Government Reform and Oversight, House of Representatives. The Office, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Operation Desert Storm: Problems with Air Force medical readiness : report to the Chairman, Subcommittee on Military Forces and Personnel, Committee on Armed Services. U.S. General Accounting Office, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Operation Desert Storm: War highlights need to address problem of nondeployable personnel : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Operation Desert Storm: Army had difficulty providing adequate active and reserve support forces : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. The Office, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Office, General Accounting. Operation Desert Storm: DOD met need for chemical suits and masks, but longer term actions needed : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Ivanov, Igor', Elena Temnyshova, Igor' Temnyshov, et al. Management of the company's foreign economic activity. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1023802.

Full text

Abstract:

The textbook deals with a set of issues related to the organization of foreign economic activity of a modern Russian enterprise. The article covers the basics of foreign economic activity, organization of international commercial operations, customs and international transportation, reveals the essence and features of international marketing, and shows the role of the state in managing foreign economic activity. The features of entering the world market, choosing a foreign partner, pricing, preparation and execution of foreign trade transactions are shown. Various aspects of insurance of forei

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Levels of marketing readiness"

Kearney, Treasa, Roisin Vize, and Taeshik Gong. "Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_60.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Low, Jan, Anna-Marie Ball, Paul Ilona, Beatrice Ekesa, Simon Heck, and Wolfgang Pfeiffer. "Scaling Readiness of Biofortified Root, Tuber, and Banana Crops for Africa." In Root, Tuber and Banana Food System Innovations. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92022-7_17.

Full text

Abstract:

AbstractThis chapter describes the degree of readiness and use of biofortified root, tuber, and banana (RT&B) crops: sweetpotato, cassava, banana (cooking and dessert types), and potato. Efforts to develop and utilize orange-fleshed sweetpotato (OFSP), yellow cassava (VAC), and vitamin A banana/plantain (VAB) have been focused heavily in sub-Saharan Africa (SSA), where 48% of the children under 5 years of age are vitamin A-deficient. Iron-biofortified potato is still under development, and a recent study found high levels of bioavailability (28.4%) in a yellow-fleshed cultivar (Fig. 17.1).

APA, Harvard, Vancouver, ISO, and other styles

Hougaard, Søren, and Mogens Bjerre. "Supplier Relationship Levels — Consequences and Contents." In Strategic Relationship Marketing. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24813-2_6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Earl, Anna, and Ann-Marie Kennedy. "Social marketing at multiple levels of the fashion system with fashion revolution." In Social Marketing, 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003200086-27.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Poushneh, Atieh. "The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_100.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Nghipandulwa, Lovisa, Elina Amadhila, and Ezekeil Kwembeya. "Marketing higher education through work-readiness programmes." In Understanding the Higher Education Market in Africa. Routledge, 2020. http://dx.doi.org/10.4324/9780429325816-11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Liu, Yuping. "Online Interaction Readiness: Measurement, Antecedents, and Consequences." In Revolution in Marketing: Market Driving Changes. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_81.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Stanisavljević, Nenad, Danijela Stojanović, Aleksa Miletić, Petar Lukovac, and Zorica Bogdanović. "Internal Stakeholders’ Readiness for Developing Smart Railway Services Through Crowd-Based Open Innovations." In Marketing and Smart Technologies. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-9099-1_13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Gupta, Sudhanshu, and Richa Agrawal. "Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_153.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Hsiao, Cheng-Chieh, and Fang-Mei Liu. "Development and Validation of a Fashion Readiness Scale: A Preliminary Report." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_106.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Levels of marketing readiness"

Vijayarajendran, Mathurshi, and Amila Withanaarachchi. "Analyzing the Readiness Factors of Digital Marketing Adoption in Sri Lankan Startups." In 2025 International Research Conference on Smart Computing and Systems Engineering (SCSE). IEEE, 2025. https://doi.org/10.1109/scse65633.2025.11031025.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Adomaitis, Laurynas, Björn Hoog, and Alexei Grinbaum. "Security and Ethics Readiness Levels: Two New Scales." In 2024 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD). IEEE, 2024. https://doi.org/10.1109/ictmod63116.2024.10878193.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Hakami, Mohammed Hafeth M., Jayan Chirayath Kurian, and Ghassan Beydoun. "Extended Reality in Information Systems Education - Analyzing Technology Readiness Levels." In 2024 World Engineering Education Forum - Global Engineering Deans Council (WEEF-GEDC). IEEE, 2024. https://doi.org/10.1109/weef-gedc63419.2024.10854961.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Sanjay R., Sisodiya, and Erick J. Larson. "Innovating Marketing Undergraduate Curriculum: How Integrating Courses at the Undergraduate Level Enhance Skills and Competencies for New Hires Entering the Workplace." In INNODOCT 2021. Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/inn2021.2021.13336.

Full text

Abstract:

The marketing field continues to evolve as the functions within organizations are constantly changing. New hires are finding that along with the evolving landscape they need to be able to master their field of expertise to work well with others both inside and outside their respective organizations. This dynamic environment is increasing pressure on how universities prepare undergraduate students for careers in marketing. The purpose of this study is to investigate how revisions to marketing undergraduate curriculum better prepares student career readiness. Based on field interviews, managers

APA, Harvard, Vancouver, ISO, and other styles

Azaryan, Elena Mikhailovna, and Oksana Vladimirovna Melentieva. "PROSPECTS FOR THE DEVELOPMENT OF DIGITAL MATURITY OF VIRTUAL MARKET PARTICIPANTS." In Themed collection of papers from Foreign International Scientific Conference «Modern research on the way to a new scientific revolution». by HNRI «National development» in cooperation with AFP (Puerto Cabezas, Nicaragua). November 2024. – Havana (Cuba). Crossref, 2025. https://doi.org/10.37539/241128.2024.11.12.027.

Full text

Abstract:

It is determined that marketing activities in the virtual market have been significantly modernized based on the introduction of digital technologies into the business process of development of enterprises that are direct participants in the market of goods and services and business entities in the activities of marketplaces. It is clarified that the key task of developing the marketing activities of marketplaces in the virtual market is to increase the traffic of buyers in the digital environment who want to purchase goods and services in the virtual market, increase the number of sellers in

APA, Harvard, Vancouver, ISO, and other styles

Mihajlović, Iris, and Lana Kudrić. "An Insight Into the Indigenous Intangible Heritage and the Level of Engagement of the Local Population Towards the Contribution to Creating Cultural Products." In 8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eman.2024.497.

Full text

Abstract:

Emphasizing the attitudes of the population related to knowledge of cultural heritage, this paper focuses on the degree of engagement of the locals, creating local potential products that could contribute to the overall destination quality as to the fundamental marketing unit. In accordance with the role of intangible heritage, guided on premises of uniqueness, creativity, community responsibility, educational levels of the local population were researched in detail. A survey of 210 respondents was conducted throughout summer 2023, as a continuation of the primary research conducted in 202

APA, Harvard, Vancouver, ISO, and other styles

Wunder, Ana Katiussa. "FIVE LEVELS OF RELATIONSHIP MARKETING FOR COMPANIES." In I Congresso Internacional Multidisciplinar (I CIM). New Science Publishers, 2024. http://dx.doi.org/10.56238/i-cim-031.

Full text

Abstract:

Chapter 02 of the book Marketing Management, by author Philip Kotler, allows you to study the topic of Relationship Marketing. Studying this topic is essential to retain and attract talent to the company. The option to leverage the company's marketing is to turn the current customer into an "advocate", that is, this customer buys the product from the store and encourages other customers to buy it too. The loyalty of this customer to the company is essential in this process, because he recommends the product or service to one person, this person recommends it to another and so on. Investing in

APA, Harvard, Vancouver, ISO, and other styles

"E-Readiness Impact on Marketing Performance in Electronic Shopping companies." In International Conference on Business, Management and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0214005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Wahyudin, M., N. A. Muhammad, W. Supartono, C. C. Chen, and K. M. Tsai. "MSMEs’ Technology Readiness: Indicator and Index in Adopting Digital Marketing." In International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/978-94-6463-086-2_70.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Shim, Hyeon-Sook, and Sang-Lin Han. "EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.09.01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Levels of marketing readiness"

Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3762.

Full text

Abstract:

The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process,

APA, Harvard, Vancouver, ISO, and other styles

Clay, Robert L., Max S. Shneider, S. J. Marburger, and Timothy Guy Trucano. Modeling and simulation technology readiness levels. Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/901709.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Connors, Stanley J. Shipboard Readiness Reporting System (SRRS) - Levels of Reporting. Defense Technical Information Center, 1990. http://dx.doi.org/10.21236/ada230574.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Jon Carmack and Kemal O. Pasamehmetoglu. Definition of Technology Readiness Levels for Transmutation Fuel Development. Office of Scientific and Technical Information (OSTI), 2008. http://dx.doi.org/10.2172/926353.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Carmack, Jon. Technology Readiness Levels for Advanced Nuclear Fuels and Materials Development. Office of Scientific and Technical Information (OSTI), 2014. http://dx.doi.org/10.2172/1122114.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Mariella, R. Nucleic-Acid Signatures at Three Levels of Readiness for Biowatch. Office of Scientific and Technical Information (OSTI), 2013. http://dx.doi.org/10.2172/1088451.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Blanchette, Jr, Albert Stephen, Garcia-Miller Cecilia, and Suzanne. Beyond Technology Readiness Levels for Software: U.S. Army Workshop Report. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada535517.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Bailey, Beatriz R., and John Anthony Mitchell. On the integration of technology readiness levels at Sandia National Laboratories. Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/893160.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Engel, David W., Angela C. Dalton, Chandrika Sivaramakrishnan, and Carina Lansing. CCSI Technology Readiness Levels Likelihood Model (TRL-LM) User?s Guide. Office of Scientific and Technical Information (OSTI), 2013. http://dx.doi.org/10.2172/1083408.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Smith, Jim. An Alternative to Technology Readiness Levels for Non-Developmental Item (NDI) Software. Defense Technical Information Center, 2004. http://dx.doi.org/10.21236/ada443149.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!