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Books on the topic 'Levels of marketing readiness'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

1952-, King Charles, and Harvard Business School, eds. Concentration levels in the U.S. advertising and marketing services industry: Myth vs. reality. Harvard Business School, 2008.

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2

1952-, Kirkpatrick James D., ed. Evaluating training programs: The four levels. 3rd ed. Berrett-Koehler, 2005.

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3

Parasuraman, A. Moving forward in service quality research: Measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link. Marketing Science Institute, 1994.

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4

Office, General Accounting. Army inventory: Divisions' authorized levels of demand-based items can be reduced : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. The Office, 1992.

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5

Office, General Accounting. Medicaid: Elevated blood lead levels in children : report to the Ranking Minority Member, Committee on Government Reform and Oversight, House of Representatives. The Office, 1998.

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6

Office, General Accounting. Operation Desert Storm: Problems with Air Force medical readiness : report to the Chairman, Subcommittee on Military Forces and Personnel, Committee on Armed Services. U.S. General Accounting Office, 1993.

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7

Office, General Accounting. Operation Desert Storm: War highlights need to address problem of nondeployable personnel : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1992.

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8

Office, General Accounting. Operation Desert Storm: Army had difficulty providing adequate active and reserve support forces : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. The Office, 1992.

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9

Office, General Accounting. Operation Desert Storm: DOD met need for chemical suits and masks, but longer term actions needed : report to the Chairman, Subcommittee on Readiness, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1992.

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10

Ivanov, Igor', Elena Temnyshova, Igor' Temnyshov, et al. Management of the company's foreign economic activity. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1023802.

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The textbook deals with a set of issues related to the organization of foreign economic activity of a modern Russian enterprise. The article covers the basics of foreign economic activity, organization of international commercial operations, customs and international transportation, reveals the essence and features of international marketing, and shows the role of the state in managing foreign economic activity. The features of entering the world market, choosing a foreign partner, pricing, preparation and execution of foreign trade transactions are shown. Various aspects of insurance of forei

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11

Office, General Accounting. Operation Desert Storm: Disposal and sale of excess items : fact sheet for Congressional requesters. U.S. General Accounting Office, 1992.

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12

Office, General Accounting. Operation Desert Storm: Army medical supply issues : report to the Chairman, Subcommittee on Oversight of Government Management, Committee on Governmental Affairs, U.S. Senate. U.S. General Accounting Office, 1993.

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13

Office, General Accounting. Operation Desert Storm: No evidence that foreign suppliers refused to support war effort : report to Congressional requesters. U.S. General Accounting Office, 1992.

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14

Office, General Accounting. Operation Desert Storm: Apache helicopter fratricide incident : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. The Office, 1993.

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15

Office, General Accounting. Operation Desert Storm: Full Army medical capability not achieved : report to the Chairman, Subcommittee on Military Personnel and Compensation, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1992.

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16

Office, General Accounting. Operation Desert Storm: Improved Air Force procedures are needed for special project supply orders : report to Congressional requesters. U.S. General Accounting Office, 1992.

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17

Office, General Accounting. Operation Desert Storm: Apache helicopter was considered effective in combat, but reliability problems persist : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. U.S. General Accounting Office, 1992.

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18

Office, General Accounting. Operation Desert Storm: Questions remain on possible exposure to reproductive toxicants : report to the Chairman, Committee on Veterans' Affairs, U.S. Senate. The Office, 1994.

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19

Office, General Accounting. Operation Desert Storm: Early performance assessment of Bradley and Abrams : report to the Chairman, Subcommittee on Regulation, Business Opportunities, and Energy, Committee on Small Business, House of Representatives. The Office, 1992.

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20

Office, General Accounting. Operation Desert Storm: Army not adequately prepared to deal with depleted uranium contamination : report to the Chairman, Subcommittee on Regulation, Business Opportunities, and Energy, Committee on Small Business, House of Representatives. U.S. General Accounting Office, 1993.

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21

Office, General Accounting. Operation Desert Storm: Lack of accountability over materiel during redeployment : report to the Chairman, Subcommittee on Conventional Forces and Alliance Defense, Committee on Armed Services, U.S. Senate. U.S. General Accounting Office, 1992.

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22

Office, General Accounting. Operation Desert Storm: Investigation of a U.S. Army fratricide incident : report to the Honorable Fred Thompson, U.S. Senate. The Office, 1995.

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23

Office, General Accounting. Operation Desert Storm: Data does not exist to conclusively say how well Patriot performed : report to Congressional requesters. The Office, 1992.

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24

Office, General Accounting. Operation Desert Storm: Casualties caused by improper handling of unexploded U.S. submunitions : report to Congressional requesters. U.S. General Accounting Office, 1993.

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25

Office, General Accounting. Operation Desert Storm: Transportation and distribution of equipment and supplies in Southwest Asia : report to the Chairman, Subcommittee on Oversight of Government Management, Committee on Governmental Affairs, U.S. Senate. U.S. General Accounting Office, 1991.

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26

Office, General Accounting. Operation Desert Storm: Improvements required in the Navy's wartime medical care program : report to the Chairman, Subcommittee on Military Forces and Personnel, Committee on Armed Services, House of Representatives. U.S. General Accounting Office, 1993.

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27

Office, General Accounting. Operation Desert Storm: War offers important insights into Army and Marine Corps training needs : report to the Honorable Nancy Landon Kassebaum, U.S. Senate. U.S. General Accounting Office, 1992.

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28

Office, General Accounting. Operation Desert Storm: Limits on the role and performance of B-52 bombers in conventional conflicts : report to Congressional requesters. U.S. General Accounting Office, 1993.

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29

Office, General Accounting. Operation Desert Storm: Evaluation of the air war : report to Congressional requesters / United States General Accounting Office. The Office, 1996.

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30

Considerations of Technology Readiness Levels for Fusion Technology Components. International Atomic Energy Agency, 2024.

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31

Futures of Artificial Intelligence Through Technology Readiness Levels: AI Technologies Generality Capabilities Technology Readiness TRLs. Independently Published, 2021.

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32

Maher, Michael. Seven Levels of Communication: Go from Relationships to Referrals. Little, Brown Book Group Limited, 2013.

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33

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing

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34

The Strategic Distribution Management Initiative And Its Effects On Inventory Levels And Readiness. Storming Media, 2002.

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35

Chowdhury, Mohaimin, and Richie Ramsden. Business Readiness Levels: Balance Skills, Manage Risk and Demonstrate Progress with a Simple Venture Benchmark. Independently Published, 2019.

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36

London, Ian. Hollywood Online. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9781501337789.

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Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film’s internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore th

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37

Daugherty, Lindsay, Trey Miller, and Diana Gehlhaus. Supporting College Enrollees Who Test at the Lowest Levels of Readiness: Lessons from Texas Community Colleges. RAND Corporation, 2019. http://dx.doi.org/10.7249/rr2938.

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38

An Investigation of the Relationship Between Perception Levels of Prime Beef Training and Readiness Task Confidence. Storming Media, 1997.

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39

SINGH, Dr ANIMESH, Dr BHAWNA CHOUDHARY, and Dr MANISHA GUPTA. TRANSFORMING BUSINESS THROUGH DIGITALIZATION. KAAV PUBLICATIONS, DELHI, INDIA, 2021. http://dx.doi.org/10.52458/9789391842390.2021.eb.

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The theme of this book “Transforming Business through Digitization‖ was chosen due to its relevance in the contemporary globalized world. The world is witnessing the pace of change of digitalization like never before the similar trend will be seen in future too. With integration of value chains and supply chains becoming a global imperative, the contribution of IT enabled services and digitalization has had great impact on Tran‘s nationalisation of businesses. The responsiveness in the value chains and in the larger supply chains will be the key to increasing the market share in future. The ap

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40

Evaluating training programs: The four levels. Berrett-Koehler, 1994.

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41

Kirkpatrick, Donald L. Evaluating Training Programs: The Four Levels. Berrett-Koehler (Short Disc), 1996.

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42

Evaluating training programs: The four levels. 2nd ed. Berrett-Koehler Publishers, 1998.

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43

Kuchinka, Petra. Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management. Palgrave Macmillan, 2004.

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44

Inc. Culpepper & Associates. Operations Pay: The data you need to set pay levels for Marketing, Finance, Admin & HR. Culpepper and Associates, Inc., 1998.

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45

Liepmann, H. Tariff Levels and the Economic Unity of Europe. Taylor & Francis Group, 2019.

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46

Stone, Jack. Email Marketing : 22 Ways to Supercharge Your Emails: Proven Tactics for Maximizing Engagement Levels and Revenue. Independently Published, 2018.

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47

Levels of corporate globalization: Developing a measurement scale for global customer management. Palgrave Macmillan, 2004.

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48

Godwin, Dr Suma, Dr R. Margaret Selvi, and Dr A. Amali Vinupriyadharshini. PRINCIPLES OF MARKETING. Magestic Technology Solutions (P) Ltd, Chennai, Tamil Nadu, India, 2024. http://dx.doi.org/10.47716/978-93-92090-66-0.

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Abstract This textbook, Principles of Marketing, offers an in-depth exploration of fundamental and modern marketing concepts designed to make learning accessible to students at various levels. It covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, promotions, distribution channels, and competitive analysis. Emphasizing both theoretical frameworks and real-world applications, the book integrates modern trends like digital marketing, e-marketing, and ethical considerations in global markets. Through practical examples, case studies, an

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49

Kuchinka, Petra. Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management. Palgrave Macmillan, 2004.

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50

Johnson, Lenora. 101 Strategic, Job Search Marketing Steps: The Helpful Checklist-Guide to All Things Considered Workforce Readiness and Social Media Smart. Independent Publisher, 2013.

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