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Dissertations / Theses on the topic 'Levels of marketing readiness'

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Published: 3 June 2025

Last updated: 31 July 2025

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1

NuDelman, Devon D., Jeffrey A. Schmidt, and Devon D. NuDelman. "The Strategic Distribution Management Initiative and its effects on inventory levels and readiness." Thesis, Monterey, California. Naval Postgraduate School, 2002. http://hdl.handle.net/10945/5797.

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Approved for public release; distribution in unlimited.<br>Approved for public release; distribution in unlimited.<br>Until just a few years ago, no organization was tasked with measuring overall effectiveness, design, or optimization of DOD's global supply chain management system. As a result, the Strategic Distribution Management Initiative (SDMI) was created as a joint venture between Defense Logistics Agency (DLA) and the United States Transportation Command (USTRANSCOM) charged with enterprise level redesign, streamlining, and optimization of the DOD global supply chain. This thesis exami

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2

McLaine, Patricia Louise. "The Association between Elevated Blood Lead Levels and Reading Readiness in Kindergarten Children." Thesis, The Johns Hopkins University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3579521.

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<p> <b><u>Background and Objective:</u></b> Lead exposure effects on IQ are well known, and detrimental impact of lead exposure on reading, math and school progress have been described. We evaluated the relationship between blood lead levels (BLLs) and kindergarten reading readiness in a diverse urban school population.</p><p> <b><u>Methods:</u></b> School administrative data and Phonological Awareness and Literacy Screening Kindergarten (PALS-K) test scores, measures of kindergarten reading readiness, for children attending public school kindergarten in Providence, Rhode Island were linked

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Schmidt, Jeffrey A. NuDelman Devon D. "The Strategic Distribution Management Initiative and its effects on inventory levels and readiness /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Dec%5FSchmidt.pdf.

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Lunner, Carl-Magnus, and Emelie Worrmann. "Introducing a Framework for Innovation Readiness Levels – A Framework to Evaluate Innovation Efforts." Thesis, KTH, Integrerad produktutveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-245218.

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When developing new products, it is important to be able to evaluate their readiness as this helps organizations manage three major challenges of product development, performance, schedule, and budget. The National Aeronautics and Space Administration (NASA) discovered this in 1990 and developed a nine-level framework to measure the progression of technology development, Technology Readiness Levels (TRLs). The framework has since then been adopted by many different industries, among them OEMs. However, there are more aspects of the innovation process than just technology. Research topics such

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5

Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

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The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point

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Lazzaretti, Patrick C. "HSI in the USN frigate community operational readiness and safety as a function of manning levels." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FLazzaretti.pdf.

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Thesis (M.S. in Human Systems Integration)--Naval Postgraduate School, December 2008.<br>Thesis Advisor(s): Miller, Nita Lewis. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 57-58). Also available in print.

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Johansson, Daniel, and Patrik Fredriksson. "Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7078.

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Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. This will be done by analyzing how the current processes of the company are designed and what limitations and possibilities the market characteristics offer. Method: A triangulated research method with focus on qualitative interviews is used in the form of in-depth, face-to-face interviews. Thirteen such interviews

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Pinto, Laura Elizabeth. "Marketing acceptance levels and practices of Ontario school board continuing education institutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0008/MQ52476.pdf.

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9

Ethington, Robert A. "Learning to lead modifying members' psychological and job readiness levels to lead new and existing ministries through situational leadership training /." Theological Research Exchange Network (TREN), 1992. http://www.tren.com.

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Nosaka, Kaoru. "Encroaching on Freedoms? Values related to freedom and readiness to accept social marketing activities in Australia and Japanese students." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/374.

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Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and t

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Mathieu, Adrien, and Tom Löfgren. "Persuasive Marketing Communications : Football organizations pursuit of increased attendance levels through season ticket sales." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39727.

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Pieper, Christoph [Verfasser], Michael [Gutachter] Beckmann, and Eckehard [Gutachter] Specht. "Transformation of the German energy system - Towards photovoltaic and wind power : Technology Readiness Levels 2018 / Christoph Pieper ; Gutachter: Michael Beckmann, Eckehard Specht." Dresden : Technische Universität Dresden, 2019. http://d-nb.info/1226942334/34.

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Guilabert, Margarita B. "Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/marketing_diss/1.

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Theoretical research on mass customization of consumer products/services has emphasized the importance of consumers embracing customized products as a prerequisite for this strategy to be successful. It seems obvious that if final consumers are not interested in customization there is no need to pursue customization strategies. Although an important body of literature on mass customization has recently emerged, there is a need to know more about customization from the consumer’s point of view. In that sense, this research examines consumers’ attitudes toward customized products/services in the

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Desai, Muhammed. "Analysing the loyalty levels displayed by football fans: A case study on Cape Town City Football Club." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27106.

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According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that they choose to support. These prevailing beliefs are largely the product of the fanaticism and intense partisanship that fans display. However, in South Africa, the reality is that the majority of the football teams are either failing to harness this loyalty, or that the loyalty levels that their fans display, contradict conventional wisdom. Due to the important role that these fans play in revenue generation, there is a need for leadership at these clubs to better understand this lucrative market. The

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Abbu, Haroon R. "Synergistic Effects of Market Orientation Implementation and Internalization Levels and its Impact on Firm Performance| An Empirical Analysis Leading to Forms of Market Orientation." Thesis, Pace University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=13421760.

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<p> The purpose of this study is to examine the synergistic effects of market orientation implementation and internalization on firm performance, specifically financial performance and customer service performance. Market orientation implementation component enables firms to sense and respond to customer needs effectively while market orientation internalization component allows the firm to internalize a shared set of market oriented norms and values at the cultural level. Another objective of the study is to analyze if various forms of market orientation exist based on implementation a

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Souza, Rosana Vieira de. "Adoção de produtos e serviços baseados em tecnologia pelo consumidor : uma avaliação da aplicabilidade da Technology Readiness Index no contexto brasileiro." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2002. http://hdl.handle.net/10183/3877.

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O estudo do comportamento de adoção de produtos e serviços baseados em tecnologia pelo consumidor tem representado um dos principais desafios para a área de marketing, pois, em meio à intensa proliferação destes produtos, diversos estudos apontam a crescente frustração do consumidor para interagir com a tecnologia. Tais evidências são especialmente importantes à medida que as crenças do consumidor estão positivamente relacionadas a sua aceitação ou resistência em adotar produtos e serviços tecnológicos. Nesse contexto, a prontidão para tecnologia emerge como constructo fundamental para o enten

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White, Lisa. "The influence of situational variables across levels of the product hierarchy." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36321/1/36321_White_1998.pdf.

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An understanding of consumer behaviour is widely accepted to have important implications for effective market planning. Further, it is generally accepted that consumer behaviour is influenced by three major forces: personal characteristics, product characteristics and the consumption situation. Traditionally, studies aimed at measuring the influence of the consumption situation on consumer behaviour have focused on a given set of products or brands and measured variation for preference of these alternatives across various usage scenarios. Such studies have not explicitly recognised that

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Jean, Fabien. "L'échange génératif de technologies innovantes : engagement conceptif et conception de la valeur." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLEM082/document.

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Dans leurs processus d’innovation, les grandes entreprises subissent un manque de ressources entre Recherche et Développement appelé vallée de la mort. Le groupe Safran s’est doté d’une direction de l’innovation afin de le compenser. Son fonctionnement est fondé sur une logique d'échange avec les sociétés du groupe. Mais dans les phases amont, lorsque les échanges comportent des inconnus, ils s’interrompent brutalement. En particulier des fiches idées issues de DKCP ne sont pas explorées. Cette recherche-intervention ambitionne donc d’établir un modèle d’action collective pour échanger dans l’

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Taylor-West, Paul. "Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive products." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13985.

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This thesis is set in the context of the automotive industry where launches of new products with high levels of technical innovations are becoming increasingly complex for consumers to comprehend. Car manufacturers need to understand consumer perceptions of new models so they can categorise their products form the consumer perspective, to obtain a more accurate indication as to where their products fit within the increasingly defined consumer segments. Situational and personal variables now play the most important roles in marketing. In the area of nested segmentation consumer variables are on

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Arrese, Sara, and Liao Wang. "Trust development in International Healthcare Services: Elekta in Spain." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17692.

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Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. Our study is applied to Elekta in Spain. Method: In order to carry out this research, qualitative data is used, a single case study is applied, questionnaires and

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Stapelberg, Colette. "Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22836.

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The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as well as its personnel play a critical role in relational exchange and the quality of the relationship that is built with the customer. A strong positive relationship links relationship quality to suppliers, contact personnel and buyer’s loyalty by focussing on both the

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Talib, Asmat Nizam Abdul. "Differences in market-orientated behaviour levels across firms' domestic and export marketing operations : a study of antecedents and consequences." Thesis, Aston University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.420147.

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Abdul, Talib A. N. "Differences in market-oriented behaviour levels across firms' domestic and export marketing operations : a study of antecedents and consequences." Thesis, Aston University, 2005. http://publications.aston.ac.uk/10792/.

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Researchers are beginning to recognise that organisations often have different levels of market orientation across different aspects of their operations. Focusing on firms involved in export marketing, this study examines how market-oriented behaviour differs across firms' domestic and export marketing operations. In this respect, the study is the first of its kind since it investigates three main issues: (1) to what extent do differences exist in firms' levels of market-oriented behaviour in their domestic markets (i.e., their domestic market-oriented behaviour) and in their export markets (i

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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah A. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/8298.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons

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Ashnai, Bahar. "The role of trust at the inter-personal and inter-organisational levels in business relationships." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-trust-at-the-interpersonal-and-interorganisational-levels-in-business-relationships(71dfcafc-46e8-4f60-92f1-fe8b7cceb402).html.

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This study investigated and distinguished between two different aspects of trust (i.e. inter-personal and inter-organisationl) in business relationships. Reviewing the extant literature, a model of business relationships was developed, bridging social exchange theory and transaction cost economics, in addition to using some ideas from the resource-based view. This model was built on an overall framework consisting of three main groups of business relationship characteristics, (1) attitudes (inter-personal and inter-organisational trust) (2) behaviours (commitment, information sharing and relat

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Van, Der Spuy Tiaan. "Advertising effectiveness in the alcoholic beverage industry of South Africa : measuring the influence of branded liquor advertising on consumption levels." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/21375.

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Thesis (MBA)--Stellenbosch University, 2011.<br>ENGLISH ABSTRACT: Objective: The purpose of the present study is to empirically examine the relationship between brand-level alcohol advertising and alcohol consumption in South Africa. The effect that price has on alcohol consumption is also investigated in the analysis. Method: Using secondary quantitative time series data that include observations of brand-level sales volume, segment volume, brand-level market share, brand-level retail selling price (RSP) and brand-level advertising expenditure (spanning a 32 month period), statistical techniq

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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah D. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/6772.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons

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Carlos, Camila de Castro. "Elementos de relacionamento em marketing internacional: um estudo exploratório entre empresas comerciais exportadoras (ECE) e fornecedoras (EF) situadas no município de Ribeirão Preto (SP)." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-28072009-104358/.

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Na medida em que o relacionamento comercial entre os países tem se tornado a base para o desenvolvimento do mercado mundial e das nações, evidencia-se a necessidade de se estudar as iniciativas empresariais que potencializam a ocorrência e continuidade de negócios produtivos entre as diversas partes envolvidas no processo comercial. Sob a ótica do marketing internacional, é possível sintetizar que as relações comerciais se estabelecem de duas formas: diretamente, onde a relação comercial entre empresas exportadoras e empresas importadoras acontece sem o apoio de uma organização intermediária;

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Fernandes, Júnior Aldo. "Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas." Universidade Federal de São Carlos, 2011. https://repositorio.ufscar.br/handle/ufscar/3386.

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Made available in DSpace on 2016-06-02T19:50:13Z (GMT). No. of bitstreams: 1 4048.pdf: 15485540 bytes, checksum: 8217a8cf74addc37b8dd9a84c29ce96f (MD5) Previous issue date: 2011-11-28<br>Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departments. The former because it is trying to improve th

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Eriksson, Sofia, and Camilla Hedinge. "Webbutiker : Hur hanteras frånvaron av det fysiska rummet för kommunikation?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19608.

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Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff. All in all, the wholevisit can be seen as an experience. For the fashion web shops, this is not possible andhence, they have to find other wa

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Holm, Patrik, and Anastassia Klein. "Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10455.

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Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga rela

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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Планування комунікаційної діяльності підприємства". Thesis, ГО "СІЕУ", 2013. http://essuir.sumdu.edu.ua/handle/123456789/33478.

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У статті досліджено підходи до планування комунікаційної діяльності підприємства та реалізація мети за рівнями управління. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/33478<br>В статье исследованы подходы к планированию коммуникационной деятельности предприятия и реализация цели по уровням управления. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/33478<br>The article explores approaches to the planning of the enterprise communication and implementation of goals for management levels. When you are citi

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Decorps, Charlotte. "Renforcement de l’auto-efficacité par la transportation mentale : amélioration du pouvoir persuasif de communications prosociales en faveur du don de soi." Thesis, Université Grenoble Alpes (ComUE), 2019. http://www.theses.fr/2019GREAG001/document.

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Alors que l’auto-efficacité apparaît comme une variable majeure de l’explication des comportements, peu de recherches se sont intéressées aux mécanismes susceptibles de l’améliorer dans le contexte particulier de la communication. De même, malgré les forts enjeux liés au don d’organes et au don de gamètes, ces causes ont peu reçu l’attention des chercheurs en marketing social et en communication persuasive. Au fil des recherches, l’expérience vicariante (apprentissage par observation) est apparue comme l’un des leviers majeurs d’auto-efficacité. L’objectif était donc de transposer cette expéri

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Frieden, Laura Rose. "The Role of Consumer Gender Identity and Brand Concept Consistency in Evaluating Cross-Gender Brand Extensions." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4488.

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Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand conc

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KAO, SHIH-CHIEH, and 高士傑. "Relationships of directors''''''''leadership styles, teachers'''''''' readiness levels to organizational effectiveness in kindergarten." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/49376268756900768044.

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碩士<br>國立台北師範學院<br>國民教育研究所<br>85<br>This study investigated kindergarten teachers'''''''' perceptions of their directors'''''''' leadership styles, their self-evaluations of their own readiness levels, and the status of the application of directors'''''''' leadership styles in kindergarten administration. It also analysed the relationships among directors leadership styles, teachers'''''''' readiness levels, and organizational effectiveness. Several recommendations based upon the research findings were pre

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Pieper, Christoph. "Transformation of the German energy system - Towards photovoltaic and wind power: Technology Readiness Levels 2018." 2018. https://tud.qucosa.de/id/qucosa%3A35455.

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The aim of this thesis is to objectify the discussion regarding the availability of technologies related to the German energy transition. This work describes the state of development of relevant technologies on the basis of Technology Readiness Levels. Further, it points out development potentials and limits as well as the necessary power capacities needed for a certain energy system design that is mainly based on electricity. Thus, the scope is set to renewable energy sources suited to provide electricity in Germany, technologies that convert primary electricity for other energy sectors (heat

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chang-chien, wen-sheng, and 張簡文勝. "The Influences of Service Delayed Performance in Multi-levels Marketing Frame and Strategies." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/45352772329491844032.

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碩士<br>國立雲林科技大學<br>企業管理技術研究所<br>88<br>Service or product performance is due to procrastination that many exchanges are characterized by an information asymmetry between customers and firms before purchasing. These may lead to agency problems in which customers have “Adverse Selection” and “Moral Hazard” perception. Besides, when firms need to authorize employees to delivery the performance, for problems causing in the service processes, the delayed performance of employees may result in another agency problems. Thus, this research is base on service industries, draw into agency theory, analyzin

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Cipriano, Cláudia Sofia Outeiro. "Can native advertising and branded content on Instagram affect brand equity levels?" Master's thesis, 2018. http://hdl.handle.net/10071/18256.

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The central aim of this dissertation is to identify and test the effects of combined digital content marketing formats to leverage brand equity through Instagram communication strategies. The whole picture is set on the acutely digital environment we live in, where social media is dominating human connections and interactions. Marketeers have been adapting to this new trend, moving alongside the changes, swapping their communication strategies from traditional to digital. With the development of digital content marketing, several formats emerged, among whom native advertising and brand

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Hong, Seokmin. "The impacts of the levels of interactivity, vividness, and motivation on telepresence and revisiting intention in the new media." 2003. http://wwwlib.umi.com/cr/utexas/fullcit?p3116337.

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Tai, Hsiu-Shan, and 戴秀珊. "A study of the crowdfunding cases using marketing 4Ps and three levels of design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88565844837137958263.

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碩士<br>國立高雄應用科技大學<br>資訊管理研究所碩士班<br>101<br>The total amount of fund-raising in global crowd funding platform in recent years has grown explosively. Through marketing projects of crowd funding platform, it has successfully raised funding which is very significant. Past researches focused on exploring the crowd funding industry, economics and management, but seldom on exploring how to build the project marketing commodities research in global crowd funding platform. This research analysis all factors affecting our project through marketing 4Ps, three levels of design and the content analysis. We w

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Chang, Tzu-Wei, and 張芷瑋. "Integrated Marketing Communication at different Levels of Strategy— A Case Study of Philips Domestic Appliances." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/44466168797652135042.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>101<br>A great majority of studies and marketing textbooks have discussed about Integrated Marketing Communication (IMC) at the function level. However, the competitions between firms become much stronger within the rapid change of marketing environment and it becomes more and more important for a firm to align their marketing communication strategies upwards with the organization’s strategies to achieve organizational goals. This study especially focused on vertical objectives integration between the organization’s strategy and the marketing communication strategy

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"Exploring task-internal and task-external readiness: the effects of topic familiarity and strategic planning in topic-based task performance at different proficiency levels." Thesis, 2010. http://library.cuhk.edu.hk/record=b6074874.

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Based on these results, task-readiness is suggested as a theoretical extension to the concept of planning to catch both task-external readiness (different types of planning: rehearsal, strategic planning, and on-line planning) and task-internal readiness (content familiarity, schematic familiarity, and task type familiarity). A general framework of task-readiness is proposed as the basis of theorization of task planning and task familiarity.<br>Research into task-based language teaching (TBLT) has yielded fruitful results with regards to pre-task and during-task preparation activities, with so

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Wang, Wen-Feng, and 王文峰. "THE RELATIONSHIPS BETWEEN EDUCATIONAL STAFF’S AWARENESS OF SCHOOL MARKETING AND THEIR LEVELS OF IDENTIFICATION IN PING TUNG PRIMARY SCHOOLS." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57600472771422011248.

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碩士<br>國立中山大學<br>高階公共政策碩士班<br>98<br>The research employed the questionnaire survey. We recruited Ping Tung primary school educational stuff, including directors, coordinators, homeroom teachers and subject teachers, to complete the “Questionnaire on Ping Tung Primary School Educational Staff’s Awareness of School Marketing and the Levels of Identification”. 404 valid samples were collected. The relevant data collected from the questionnaire was analyzed with the statistical program, SPSS for Windows. The result’s which discussed the divergences of variables under different background.Examined

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Rodrigues, Carlos Alexandre Pinto. "Model to assess organizational readiness for a continuous improvement culture: The case of Rangel." Master's thesis, 2020. http://hdl.handle.net/10071/21674.

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Nowadays, more and more companies try to establish a continuous improvement culture among employees due to its great advantages. The Lean thinking allows companies to achieve costs reduction, efficiency increase and higher quality products (Kasivisvanathan & Chekairi, 2014). Unfortunately, many companies have failed to implement this organizational change due to the fact of not considering the complexity of the human factor (Almanei et al., 2018). With almost four decades in the market, Rangel is currently a national reference of providing logistics solutions with high excellence standar

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Chi, Chan Mei, and 詹美琦. "The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87546031245515479582.

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碩士<br>國立彰化師範大學<br>工業教育與技術學系<br>98<br>The main purpose of this study was to discuss the relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central Taiwan. Questionnaire survey was conducted to obtain empirical data. The valid respond rate was 80%. Discriptive statistics, t-test, Pearson correlation, confirmatory factor analysis, structural equation modeling and regression analysis were applied to implement this study. The main findings of this study are as followed:

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"The Effect of Social Interactions on Demand and Service Levels of Online Retailers in the Social Shopping Context." Doctoral diss., 2012. http://hdl.handle.net/2286/R.I.15822.

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abstract: Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their websites in the hope that social interactions among consumers will increase consumption rates. However, the assumption that social interactions increase consumption rates in social shopping remains largely untested in empirical settings. Also, the mechanisms of such an effect remain unclear. Moreov

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"Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising." 1997. http://library.cuhk.edu.hk/record=b5889116.

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by Fong Sze Nga, Natalie.<br>Questionnaire in Chinese.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 78-84).<br>Acknowledgments --- p.i<br>Abstract --- p.ii<br>Chapter I. --- Introduction --- p.1<br>Chapter A. --- Overview<br>Chapter B. --- Purposes<br>Chapter C. --- Reasons for selecting television commercials<br>Chapter D. --- Objectives of the study<br>Chapter E. --- Outline of this research report<br>Chapter II. --- Theoretical Framework --- p.8<br>Chapter A. --- Shared themes on involvement<br>Chapter B. --- Statement of pro

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Heirati, N. "Achieving ambidexterity across multiple organisational levels and functional areas : synchronising the development and marketing of firms' new and established products." Thesis, 2012. https://eprints.utas.edu.au/15919/2/whole-heirati-2012.pdf.

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In the increasingly dynamic and turbulent world, synchronising exploration and exploitation is an important driver of the firm’s success and survival. The examination of exploration, exploitation and their synchronicity has often been couched in the notion of organizational ambidexterity. While many benefits of ambidexterity have been identified, there exists a lack of clarity regarding the extent that a firm in practice becomes ambidextrous. Achieving organizational ambidexterity is a challenging task for managers, as they need to formulate appropriate strategies that support the pursuit of a

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Wang, Jung-Ching, and 王榮清. "The relationship between marketing strategy, brand image, and levels of satisfaction – a case study on a certain high school inTainan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/843c87.

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碩士<br>遠東科技大學<br>行銷與流通管理系碩士班<br>106<br>As time moves on, fertility rate has declined annually.School system has been impacted by low fertility rate. In order to promote schools’ brand image and mprove students’ satisfaction, school marketing strategies become critical.Under this research, I will be investigating if school marketing strategies would attract the iddle school students, 8th and 9th graders, to attend the senior high school.The purpose of his research is to investigate: 1.What’s the impact of school marketing strategies on the school brand image? 2.How school marketing strategies i

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Huang, Chuan-Chuan, and 黃娟娟. "The Study of Sports Equipments Marketing Strategy and Levels of Customers’ Satisfaction and Loyalty among the College students in the Central Regions." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/67624244956915340864.

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碩士<br>大葉大學<br>運動事業管理學系<br>93<br>Abstract In today’s business world, the competitions between companies are extremely hard and competitive. In order to win the market and the advantage, companies should put efforts on the promotion of products’ value and image. The higher the customer’s satisfaction level, the more consumption loyalty it will get. The college students from central region were served as the subjects. A sampling survey was conducted and 1631 valid questionnaires were retrieved. The Structural Equation Modeling was applied for data analysis. The results were as followed: 1. The v

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