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Journal articles on the topic 'Levels of marketing readiness'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Brutyan, Murad Muradovich*. "CONCEPTUAL ASPECTS OF MARKETING READINESS LEVEL ASSESSMENT MODEL." Global Journal of Engineering Science and Research Management 4, no. 10 (2017): 34–44. https://doi.org/10.5281/zenodo.1007145.

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The article provides the author’s view on knowledge and information conversion process aimed at bringing out competitive innovations. Besides, in this paper we shall present the main types of modern expert and test methods related to technological innovations development and implementation process management, as well as high-tech innovative projects implementation risk reduction. It is noted that success of innovative activities now largely depends on the well-organized marketing activities due to the increased exactingness of potential customers, and to the problem of overchoice. By analogy w

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Yasynska, Nadiia, Inna Fomichenko, Olena Voloshyna, Lada Byvsheva, and Ekaterina Krikunenko. "Assessment of the level of business readiness for digitalization using marketing and neural network technologies." Innovative Marketing 15, no. 3 (2019): 42–59. http://dx.doi.org/10.21511/im.15(3).2019.04.

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The marketing environment of the world economy is changing due to intensive digitalization of trade exchange operations. Formation of marketing forecasts based on current and past periods in modern conditions is irrelevant to the current situation. The purpose of the article is to assess the situational precedents of business readiness for digitalization based on monitoring data, operating environment, applications and management system when using the tools of marketing and neural network modeling. The article uses a systematic approach and methods of statistical, financial and marketing analy

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J. Kelly, Kathleen, and Linda Stanley. "Identifying upstream factors using the community readiness model." Journal of Social Marketing 4, no. 2 (2014): 176–91. http://dx.doi.org/10.1108/jsocm-08-2013-0055.

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Purpose – The purpose of this paper is to, with increasing recognition of the importance of upstream factors in individual behavior, provide an example of how the Community Readiness Model (CRM) was used as a tool to understand the barriers within the broader environment to achieving reductions in the use of alcohol by college students and how this resulted in identifying upstream social marketing strategies. Downstream social marketing approaches have been broadly implemented on college campuses to curb alcohol use and binge drinking, with mixed results. Design/methodology/approach – Using th

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Young, Mark R. "Knowledge Acquisition and Readiness Assurance Testing." Journal of Marketing Education 38, no. 3 (2016): 145–56. http://dx.doi.org/10.1177/0273475316639630.

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The responsibility for knowledge acquisition is increasingly being shifted to students though the utilization of experiential learning, teamwork, online, and flipped classroom pedagogies. Students are expected to enter the classroom prepared to engage in thoughtful knowledge application activities; however, many students have not adequately prepared, leading to minimal team contribution and learning. Readiness Assurance Testing is often implemented to help enforce student preclass preparation. These individual and group quizzing techniques can help motivate some students to keep current in the

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Mishra, Anubhav, Satish S. Maheswarappa, and Charles L. Colby. "Technology readiness of teenagers: a consumer socialization perspective." Journal of Services Marketing 32, no. 5 (2018): 592–604. http://dx.doi.org/10.1108/jsm-07-2017-0262.

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Purpose The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers. Design/methodology/approach The conceptual model was empirically tested using survey data from 381 teenagers. The data were analyzed using structural equation modeling. Findings Parent–child communication, peers, media and self-construal have varying influence on technology readiness of teenagers. The effects of parent–child interactions are mediated by self-const

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Saputra, Renda Sandi, and Yasir Salih. "Community Readiness for the Use of the Cash on Delivery (COD) Application Without a Marketplace Using an SPSS-based Likert Scale." International Journal of Mathematics, Statistics, and Computing 1, no. 3 (2023): 16–26. http://dx.doi.org/10.46336/ijmsc.v1i3.5.

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This study aims to analyze the community's readiness for the Cash on Delivery (COD) without marketplace application as a payment method in online shopping transactions. Questionnaires were distributed to 30 respondents aged 18 to 25 years with various levels of education. The results of the questionnaire were analyzed using the SPSS statistical software, and the data obtained included age, gender, education level, and responses to several questions that were relevant to community readiness for COD services. The results of the analysis show that the majority of the community shows a high level

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Sahid, Abdul, and Hazan Hazan. "Digital Marketing Adoption Strategy of Legendary Micro, Small, and Medium Enterprises (MSMEs) in Makassar City." Journal of Education, Humaniora and Social Sciences (JEHSS) 7, no. 2 (2024): 442–50. https://doi.org/10.34007/jehss.v7i2.2375.

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This study explores the adoption of digital marketing strategies among Micro, Small, and Medium Enterprises (MSMEs) in Makassar, Indonesia, focusing on their phased approach, responses to market pressures, and the role of organizational readiness in digital transformation. Utilizing a qualitative case study design, in-depth interviews and observations were conducted with five well-established culinary MSMEs. Thematic analysis and manual coding were used to identify key themes and validate findings on their digital marketing adoption journey. The findings reveal a staged adoption process, begin

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Sabaa, Sania, Saptaningsih Sumarmi, Basma Al-Hariry, Ahmed Soliman, and Neama Elwakeel. "The Role of Gamification and Artificial Intelligence Stimuli in Driving Customer Engagement: A Study on Saudi Telecom Users’ Ability Readiness." American Journal of Business Science Philosophy (AJBSP) 2, no. 1 (2025): 73–85. https://doi.org/10.70122/ajbsp.v2i1.28.

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This study examines the impact of gamification in marketing and artificial intelligence (AI) stimuli on customer engagement, with customer ability readiness as a moderating factor in the Saudi telecommunications sector. Using the Stimulus-Organism-Response (SOR) model, this research investigates how AI-driven personalization and gamification strategies influence customer interactions, motivation, and loyalty. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze survey responses from 400 Saudi telecom users. The results confirm that gamification

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Salma Rizqiany Lubis, Intan Latifah, Eidelweis Restu, et al. "Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan." Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2, no. 2 (2025): 68–78. https://doi.org/10.62951/manfaat.v2i2.353.

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This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key

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Young, Sarah J., Dohyun Lee, and Jill R. Sturts. "Motivational Readiness of Community College Students Engaging in Physical Activity." Recreational Sports Journal 39, no. 2 (2015): 92–104. http://dx.doi.org/10.1123/rsj.2015-0038.

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This study investigated the Stages of Motivational Readiness for Change (SMRC) related to the physical activity of community college students. The transtheoretical model was the basis for examining frequency and intentions of physical activity, relationships between behaviors, and demographic variables such as age, gender, income, relationship status, dependents, GPA, and BMI. A conceptual model was also created to depict statistically significant predictability for the stage of readiness for change, BMI, intention to use facilities, and current physical activity frequency. Findings revealed t

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Żyminkowska, Katarzyna, and Edyta Zachurzok-Srebrny. "The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 3 (2025): 184. https://doi.org/10.3390/jtaer20030184.

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The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for people-centric sectors such as tourism and hospitality, where digital maturity remains relatively low. This study aims to understand how AI supports CE and social media marketing (SMM), and to identify the key antecedents and consequences of its use. Using the PRISMA approach, we conduct a s

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Guillen, Nelson. "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part I." Marketing Science & Inspirations 20, no. 1 (2025): 8–18. https://doi.org/10.46286/msi.2025.20.1.2.

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This systematic review investigates the accessibility of online master's degree programs in the Philippines through a global marketing lens. Despite the growing prevalence of digital education in international higher education, significant gaps remain in understanding accessibility challenges in developing economies. Through a structured analysis of 40 elusive peer-reviewed articles (2015-2023), this study evaluates five key accessibility factors: technological infrastructure, affordability, institutional reputation, cultural relevance, and marketing strategies. The research integrates Technol

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Guillen, Nelson. "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part II." Marketing Science & Inspirations 20, no. 2 (2025): 2–13. https://doi.org/10.46286/msi.2025.20.2.1.

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This systematic review investigates the accessibility of online master's degree programs in the Philippines through a global marketing lens. Despite the growing prevalence of digital education in international higher education, significant gaps remain in understanding accessibility challenges in developing economies. Through a structured analysis of 40 elusive peer-reviewed articles (2015-2023), this study evaluates five key accessibility factors: technological infrastructure, affordability, institutional reputation, cultural relevance, and marketing strategies. The research integrates Technol

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Widiyanto, Wahyu Wijaya, Hanifah Shobri Sulistyati, and Salsabila Ummu Zahroh. "Analysis of Readiness For Implementation of Electronic Medical Records Using DOQ-IT Method." International Journal of Computer and Information System (IJCIS) 4, no. 4 (2023): 158–64. http://dx.doi.org/10.29040/ijcis.v4i4.146.

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This study addresses the challenge of managing medical records in Indonesia’s health sector, particularly focusing on the transition to electronic medical records (RME) as mandated by PMK No. 24 of 2022. The primary objective is to assess the readiness for implementing Electronic Medical Records (EMR) at the Milla Husada Clinic using the DOQ-IT (Doctor’s Office Quality-Information Technology) Approach. The research adopts a descriptive design with a quantitative approach, utilizing questionnaires to gather data from 40 clinic officers. Total sampling technique was employed for participant sele

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Cheuk, Sharon, Azuriaty Atang, Lo May Chiun, and T. Ramayah. "Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study." International Journal of Engineering & Technology 7, no. 2.29 (2018): 86. http://dx.doi.org/10.14419/ijet.v7i2.29.13135.

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Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now have an opportunity to benefit from the Sarawak state government’s initiative, the Digital Sarawak Centre of Excellence, in terms of digital content creation and website maintenance. However, the current level of adoption is zero to minimal in rural tourism destinations. This study examines the barrie

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Faulkner, Guy, Lira Yun, Mark S. Tremblay, and John C. Spence. "Exploring the impact of the ‘new’ ParticipACTION: overview and introduction of the special issue." Health Promotion and Chronic Disease Prevention in Canada 38, no. 4 (2018): 153–61. http://dx.doi.org/10.24095/hpcdp.38.4.01.

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ParticipACTION is the Canadian physical activity communications and social marketing organization first launched in the fall of 1971 and then ceased operations in 2001. ParticipACTION was relaunched in 2007. Framed as a public health natural experiment, evidence was collected from a population-based survey of knowledge, awareness, understanding of physical activity, and physical activity levels among Canadians (individual level), and key informant surveys and interviews examining capacity, readiness and advocacy for physical activity promotion among physical activity organizations (organizatio

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Lasmini, Ni Ketut. "SEGMENTASI PASAR KOPI BUBUK BALI BANYUATIS DI KOTA DENPASAR." Forum Manajemen 10, no. 2 (2012): 16–30. http://dx.doi.org/10.61938/fm.v10i2.33.

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This study aims to identify the Kopi Bubuk Bali Banyuatis market. Themarket segments of Kopi Bubuk Bali Banyuatis is formulated through the data analysisof consumerâ€™s behavioral and psychographic by the method of Cluster Analysisusing the K-Means Cluster subsequent cross tabulated with demographics. Theresults: Segment-1, (42.9%), predominantly male, middle-aged, high schooleducation, self-employed and middle-income. Consumer behavior, consumptionlevels often, the readiness to buy is very high because they understood the product,be positive about the product, and its benefits. Psychographic

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Bondzi-Simpson, Alberta, and Julian K. Ayeh. "Assessing hotel readiness to offer local cuisines: a clustering approach." International Journal of Contemporary Hospitality Management 31, no. 2 (2019): 998–1020. http://dx.doi.org/10.1108/ijchm-12-2017-0820.

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PurposeThe purpose of this paper is to assess the organisational readiness of small and medium scaled hotels to serve indigenous local cuisines and to segment the hotel properties for gastronomic tourism campaigning and destination marketing aims. The study also explores how the concept of organisational readiness relates to menu decision makers’ intentions, perceived benefits and organisational characteristics.Design/methodology/approachOrganisational readiness was measured by three dimensions (culture, climate and capacity). Data were derived from a survey of primary menu decision makers fro

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Okfalisa, Okfalisa, Wresni Anggraini, Gusman Nawanir, Saktioto Saktioto, and Kuan Yew Wong. "Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system." Decision Science Letters 10, no. 3 (2021): 425–42. http://dx.doi.org/10.5267/j.dsl.2021.1.002.

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The development of small and medium enterprises (SMEs) becomes the benchmark and leading position for developing countries’ economies. The digital transformation demands strategies, desires, and awareness of Information Technology (IT)-based market players and investments. Despite the transformation of a digital business platform, many SMEs have stumbled in the middle road. Therefore, this study aimed to determine priority indicators in assessing SMEs’ readiness towards digitalization and evolving a readiness model for SMEs based on the Decision Support System (DSS) approach. Multiple stakehol

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Aubel, Martin, Indre Pikturniene, and Yannick Joye. "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking." Central European Management Journal 30, no. 2 (2022): 26–42. http://dx.doi.org/10.7206/cemj.2658-0845.74.

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Purpose: This article explores how anthropomorphized service robots shape consumer risk perceptions and risk behavior via uncanniness as a function of individual differences in banking. Methodology: An online between-subjects experiment (N = 293), set in a fictitious bank, featuring four levels of service robot anthropomorphism (low, medium, high, human), measured risk perceptions (psychological, functional, privacy, time), and risk behavior as DVs, uncanniness as mediator, technology readiness, and behavioral inhibition as moderators. Findings: Risk perceptions are the lowest for medium (vs.

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Mitas-Kaczmarek, Karolina, and Adam Duda. "HINGED DOOR SYSTEM WITH MULTIMEDIA – NEW SOLUTIONS." Space&FORM 2024, no. 58 (2024): 76–95. http://dx.doi.org/10.21005/pif.2024.58.b-04.

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The aim of the research carried out as part of the research project was to develop and implement on the domestic and international market the door technology with a system of integrated multimedia elements, such as LED monitors, LCD and LED panels, a system of integrated speakers and communication ports in the creation of a door system with technical functions in the areas of information, security, marketing and design. The implementation of the innovative "ZEROMUR LCD" system will certainly contribute to the development of modern technologies in the field of modern constructions. As a result

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Wisnujati, Andika, Nur Hudha Wijaya, Linda Kusumastuti Wardana, and Mosiur Rahaman. "Towards Enhancing the Capabilities of Indonesian Migrant Workers in Taiwan through the Development of Soft Skills and Preparation for Self-Reliance." SHS Web of Conferences 202 (2024): 01001. http://dx.doi.org/10.1051/shsconf/202420201001.

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Introduction Indonesian migrant workers in Taiwan play a crucial role in the labor market but often encounter challenges related to skill deficiencies and dependence on their employers. Addressing these issues through the development of soft skills and preparation for self-reliance. States benefit economically from the remittances sent by Indonesian migrant workers, but these workers often face vulnerability, especially when their contracts expire, and they return to their home countries. Purpose This study aims to explore the enhancement of Indonesian migrant workers’ capabilities by focusing

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KATKOVA, Tetyana, and Yurii KRAVCHYK. "Organizational and economic aspects of marketing management of foreign economic operations at the enterprise." Ukrainian Journal of Applied Economics and Technology 7, no. 1 (2022): 83–91. http://dx.doi.org/10.36887/2415-8453-2022-1-9.

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The development of foreign economic operations at enterprises is due to several marketing factors that determine their readiness for global market trends and the ability to counteract the risks of changing consumer norms and values in foreign countries. Under such conditions, it is rational to combine economic and organizational measures of marketing management to ensure the development of foreign economic activity at the enterprise. the purpose of the article is to substantiate the theoretical and methodological principles and develop practical recommendations for improving the organizational

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Chaves, Mary Gretchen. "Remote Learning Readiness and Challenges: Perceptions and Experiences among Tertiary State University Management Students." Recoletos Multidisciplinary Research Journal 9, no. 1 (2021): 79–89. http://dx.doi.org/10.32871/rmrj2109.01.08.

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COVID-19 has disrupted the education system globally, leading education institutions to migrate into remote learning. This study on online learning readiness and competence was conducted among management students on their perceptions on the importance of, and the confidence level of their online learning competence factors. Using the Student Readiness for Online Learning (SROL) instrument, the results show that the students consider Technical Competence as very important and that they are somewhat confident with their online learning competence. Both perceptions of the importance of the online

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Susanti, Wilda, Gusrio Tendra, Sri Siswati, Torkis Nasution, Panyahuti, and Arden Simeru. "Virtual Programming Laboratory in Collaborative Inquiry Learning to Improve Higher Order Thinking Skills for Work Readiness in the Industrial World." paperASIA 39, no. 6(b) (2023): 63–70. http://dx.doi.org/10.59953/paperasia.v39i6(b).51.

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This study aims to determine the effectiveness of using Virtual programming Lab software as a practicum tool in inquiry learning, collaboration, and increasing the ability of higher-order thinking skills (HOTS) students who take programming courses. Pseudo-experimental studies are designed with experimental and control groups. This research was attended by 35 first-semester students from the Pelita Indonesia Informatics Engineering Study Program. Quantitative methods are used to determine students' HOTS levels and their acceptance of the use of virtual programming labs as computer practicum to

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Tarihoran, Andiga Dompak Baharaja, Musa Hubeis, Siti Jahroh, and Nimmi Zulbainarni. "Competitiveness of and Barriers to Indonesia’s Exports of Ornamental Fish." Sustainability 15, no. 11 (2023): 8711. http://dx.doi.org/10.3390/su15118711.

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Indonesia has been striving to become the world’s largest ornamental fish exporter for the past two decades, but success has been limited. This study analyzes Indonesia’s export competitiveness and identifies the barriers encountered. A trade analysis using the UN-Comtrade database for 2012–2021 was conducted using the Revealed Comparative Advantage (RCA), Constant Market Shares (CMS), and Competitiveness Matrix formulas to evaluate the competitiveness. Qualitative data from interviews with forty-three industry stakeholders were analyzed using NVivo to evaluate export barriers. The findings re

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Mohamed, Bouaddi. "The Influence of Pedagogical Methods and The Use of Digital Tools on Perceived Competencies and Preparation for The Job Market of Students In Digital Marketing." TECHNOVATE: Journal of Information Technology and Strategic Innovation Management 2, no. 1 (2025): 31–38. https://doi.org/10.52432/technovate.2.1.2025.31-38.

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This study investigates the impact of pedagogical methods, the use of digital tools, and educational levels on the perceived competencies and job market readiness of digital marketing students in Morocco. A quantitative approach was employed, involving a sample of 200 students evenly divided between License’s and Master's programs. Data were collected via a structured questionnaire. Results indicate that students who engaged in practical courses reported higher job market preparedness (M = 4.18) compared to those in theoretical courses (M = 3.45), validating hypothesis H1 (p < 0.001). A sig

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Pant, Laxmi, Divya Pant, Abhishek Ravva, Santosh Pant, and Puspa Ojha. "Study of Customer Attitude towards Online Banking Services." Nepalese Journal of Management Science and Research VIII, no. I (2025): 97–114. https://doi.org/10.53056/njmsr-2025.8.1.006.

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This research analyzes the opinion of Nepalese customers about online banking, focusing on the impact of demographic factors (age, gender, education, and income) and six service quality elements (cost, ease of use, awareness, trust and security, accessibility, and speed). A survey was conducted with a sample of 170 respondents from Kathmandu Valley. The correlation, independent t-test, Anova, and other statistical methods showed that attitude toward online banking is influenced by age and income, while gender and education do not have any significant effect. Despite the readiness to accept onl

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Chen, Ling, and Lianjian Deng. "Instrumental strategies and symbolic legitimacy: analyzing government information disclosure security policies in China." PLOS One 20, no. 7 (2025): e0327848. https://doi.org/10.1371/journal.pone.0327848.

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This study explores how the Chinese government manages the trade-off between transparency and national security through the design of government information disclosure (GID) security policies. Based on a qualitative analysis of 259 policy documents issued at central, provincial, and prefectural levels between 2007 and 2024, we construct a two-dimensional framework that integrates policy instrument types (supply, environmental, demand) with policy content stages (readiness, implementation, impact). The findings reveal an overreliance on environmental-type instruments—especially during implement

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Pratita, Dian Galuh, Irham Irham, and Jangkung Handoyo Mulyo. "Entrepreneurship Competence Level of Organic Farmers in Yogyakarta Province." Agro Ekonomi 29, no. 2 (2019): 231. http://dx.doi.org/10.22146/ae.35887.

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Business on organic farming is now growing rapidly. Entrepreneurship competence has an important role in improving the organic business growth. Therefore, the objectives of this study are 1) to determine personal competence level such as self confidence, creative, risk taking, focus on problem solving, interpersonal ability, and readiness to learn, 2) to analyze technical competence level such as input creation skills, increasing production skills, and enhancing quality skills, and 3) to know the management competence levels namely general planning abilities, monitoring and evaluation, network

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Raiko, Diana V. "Strategic Enterprise Management in the Context of the Experience Economy: Integrating Emotional Marketing into the Business Model." Business Inform 8, no. 559 (2024): 459–65. http://dx.doi.org/10.32983/2222-4459-2024-8-459-465.

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This article addresses the pressing issue of strategic enterprise management within the framework of the modern experience economy. The main objective of the article is to demonstrate the necessity of integrating emotional marketing into a company's business model to enhance its competitiveness and meet consumer needs. Various approaches to strategic management and their adaptation to the conditions in which preference is given to the emotional perception of products and services are analyzed. By reviewing, systematizing, and summarizing the scientific works of numerous scholars, the article e

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Bonsón, Enrique, Sonia Royo, and Melinda Ratkai. "Facebook Practices in Western European Municipalities." Administration & Society 49, no. 3 (2016): 320–47. http://dx.doi.org/10.1177/0095399714544945.

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The objective of this article is to provide an initial assessment of Facebook use by Western European municipalities considering two aspects: citizens’ engagement and municipalities’ activity. Data on 75 local governments in 15 countries were collected and tested for both government use and citizens’ engagement. Findings show that the use of Facebook by Western European local governments has become commonplace. The audiences of the official Facebook pages are rather high, but citizen engagement in general is low. Activity levels by municipalities and engagement levels by citizens in general te

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Hoang, Khang TRAN. "Cognitive-Affective Responses to Algorithmic Service Encounters: A Multi-Theoretical Analysis of AI-Mediated Customer Experience, Brand Relationship Quality, and Satisfaction Dynamics in Vietnam's Digital Marketplace." Journal of Economics, Finance And Management Studies 08, no. 05 (2025): 2274–84. https://doi.org/10.5281/zenodo.15501654.

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This research investigates the complex interplay between cognitive-affective responses and algorithmic service encounters in Vietnam's rapidly evolving digital marketplace. Through a multi-theoretical lens integrating service-dominant logic, cognitive appraisal theory, technology acceptance model, and relationship marketing frameworks, this study examines how artificial intelligence (AI) mediated customer experiences influence brand relationship quality and satisfaction. Employing a robust mixed-method approach combining structural equation modeling with partial least squares (PLS-SEM) and fuz

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Ghufron, Moh Idil, and Achmad Febrianto. "Creative Empowerment of Inmates: Batik and Merchandise Training for Economic Independence at Class II.B Prison Probolinggo." GUYUB: Journal of Community Engagement 6, no. 1 (2025): 155–73. https://doi.org/10.33650/guyub.v6i1.10532.

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The high recidivism rate in Indonesia indicates a strong correlation between economic pressure, social inequality, and the lack of skills among inmates, which contribute to repeated criminal behavior. This community engagement program aims to empower inmates through the Asset-Based Community Development (ABCD) approach, which focuses on utilizing community assets and potential to enhance skills and economic independence. The program is implemented in collaboration with various stakeholders, including Batik Ronggomukti and the Office of Cooperatives, Micro Enterprises, Trade, and Industry (Dina

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Raiko, Diana, and Viktoriia Cherepanova. "CREATION OF THE IMAGE AND BRAND OF THE ENTERPRISE ON THE BASIS OF MARKETING AS A PHILOSOPHY OF MANAGEMENT." Baltic Journal of Economic Studies 5, no. 2 (2019): 191. http://dx.doi.org/10.30525/2256-0742/2019-5-2-191-205.

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The modern development of an enterprise is possible only on the basis of marketing since the enterprise is effective only in case of its usefulness for consumers, the relation with which is one of the main marketing functions, i.e., marketing is a philosophy of management. The purpose of the paper is to study the theoretical background and practice of interaction of image and brand of an enterprise on the basis of marketing as a philosophy of management. Methodology. Approbation of the results is presented on the example of business projects for 2017 and 2018 of enterprises with different busi

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Kostiuchyk, S. "THE PEDAGOGICAL CONDITIONS FOR THE FORMATION OF READINESS OF FUTURE TOURISM MANAGERS FOR INNOVATIVE ACTIVITY." Zhytomyr Ivan Franko state university journal. Рedagogical sciences, no. 2 (105) (October 19, 2021): 35–45. http://dx.doi.org/10.35433/pedagogy.2(105).2021.35-45.

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The article highlighted the problems of professional training of tourism managers and their acquisition of relevant competencies during the studies at a higher education institution. In the current conditions of rapidly changing circumstances and the rapidly developing world, it’s worth paying attention to the training of future managers of tourism, in particular the formation of their relevant competencies that can ensure successful activity in the modern tourism industry. The opinions of scientists engaged in research and study of the concept of "competence" and "competency" are

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Fang, Jie, Peng Chew Fong, and Mohd Shahril Nizam Shaharom. "READINESS FOR MOBILE LEARNING AMONG CHINESE AS A SECOND LANGUAGE LEARNERS IN A PRIVATE UNIVERSITY COLLEGE IN MALAYSIA." International Journal of Humanities, Philosophy and Language 5, no. 19 (2022): 47–62. http://dx.doi.org/10.35631/ijhpl.519005.

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Although learning Chinese as a second language (CSL) is becoming increasingly important due to the rapid development of China's comprehensive national power, CSL learning abroad faces great challenges. This study proposes to use mobile learning (m-learning), especially mobile assisted language learning (MALL), to facilitate CSL learning. This research aimed to investigate learners' readiness to engage in m-learning, their levels of mobile perception, mobile motivation, and mobile self-efficacy, as well as the correlations between these constructs. Respondents were selected using the purposive

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Chagas Jr, Milton de Freitas, Dinah Eluze Sales Leite, and Gabriel Torres de Jesus. ""COUPLED PROCESSES" AS DYNAMIC CAPABILITIES IN SYSTEMS INTEGRATION." Revista de Administração de Empresas 57, no. 3 (2017): 245–57. http://dx.doi.org/10.1590/s0034-759020170305.

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ABSTRACT The dynamics of innovation in complex systems industries is becoming an independent research stream. Apart from conventional uncertainties related to commerce and technology, complex-system industries must cope with systemic uncertainty. This paper's objective is to analyze evolving technological paths from one product generation to the next through two case studies in the Brazilian aerospace industry, considering systems integration as an empirical instantiation of dynamic capabilities. A proposed "coupled processes" model intertwines two organizational processes regarded as two leve

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Samaniv, Vasyl. "Innovations in the US Furniture Industry." European Journal of Interdisciplinary Issues 1, no. 1 (2024): 15–21. https://doi.org/10.5281/zenodo.13950236.

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The relevance of this study lies in its examination of the innovative processes within the U.S. furniture industry, a sector undergoing significant transformation in response to technological advancements and shifting consumer preferences. As demand for eco-friendly, high-quality, and technologically integrated furniture rises, understanding the dynamics that drive innovation in this industry becomes essential. Despite challenges such as material costs and labor shortages, the industry's adaptation to trends like e-commerce, smart furniture, and sustainable materials positions it for continued

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Saptutyningsih, Endah, and Shalsabilla Keswara. "Are households willing to contribute financially to hazard mitigation? A lesson landslide-prone areas." IOP Conference Series: Earth and Environmental Science 1438, no. 1 (2025): 012074. https://doi.org/10.1088/1755-1315/1438/1/012074.

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Abstract This study examines household readiness to make financial contributions to reduce the risk of landslides, with a particular focus on Bantul, Indonesia, a location that frequently experiences these kinds of disasters. The average willingness to contribute (WTP) towards mitigating landslides was determined by analysing data from 358 homes using the Contingent Valuation approach. The results showed that households are willing to provide IDR 27,026 (USD 1.68) on average for this reason. WTP was found to be influenced by a number of sociodemographic factors. Factors such as age, gender, fa

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ADEROUNMU, Rasheed Adesoye. "Impact of Iyake Suspended Lake Tourist Centre on Socio-Economic Activities of Ado-Awaye Residents in Iseyin Local Government Area, Oyo State, Nigeria." International Journal of Advanced Academic Research 10, no. 9 (2024): 95–106. https://doi.org/10.5281/zenodo.14627960.

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<em>The study examines the impact of tourism at Iyake Suspended Lake on the residents’ socio- economic activities in the study area. Data for this study were acquired from both primary and secondary sources. Primary sources of data include questionnaire, group discussion and oral interview. Secondary data were sourced from the related existing journals, pamphlets as well as some pieces of relevant information from the internet. Data were analysed using frequency tables and percentages. This study also employed descriptive statistic tools such as histogram, pie chart and bar chat for the

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GRABOVSKAYA, Іryna. "ORGANIZATIONAL AND MANAGEMENT INNOVATIONS OF CREATIVE MANAGEMENT AS A NECESSARY CONDITION FOR EFFECTIVE BUSINESS DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 52–57. http://dx.doi.org/10.31891/2307-5740-2021-300-6-9.

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The article is devoted to the study of modern aspects of development and implementation of innovations in the management systems, which are an important resource for further improving the efficiency, competitiveness and successful development of organizations. The place and role of creative management systems at enterprises as a tool for development and implementation of non – standard management decisions and managerial innovations in conditions of uncertainty are considered.The main problems on the way to increase the level of innovation activity of enterprises due to the introduction of man

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Mahmood, Hashum, and Susan Lowe. "Population segmentation: an approach to reducing childhood obesity inequalities." Perspectives in Public Health 137, no. 3 (2017): 190–95. http://dx.doi.org/10.1177/1757913916687000.

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Aims: The aims of this study are threefold: (1) to investigate the relationship between socio-economic status (inequality) and childhood obesity prevalence within Birmingham local authority, (2) to identify any change in childhood obesity prevalence between deprivation quintiles and (3) to analyse individualised Birmingham National Child Measurement Programme (NCMP) data using a population segmentation tool to better inform obesity prevention strategies. Methods: Data from the NCMP for Birmingham (2010/2011 and 2014/2015) were analysed using the deprivation scores from the Income Domain Affect

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Saurbier, Ann L. "A Question of Value: Exploring Perceptions of Higher Education Value in Academic and Popular Literature." Economics and Culture 17, no. 1 (2020): 62–74. http://dx.doi.org/10.2478/jec-2020-0006.

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AbstractResearch purpose. The pursuit of higher education has, until recently, been viewed as a worthwhile pursuit. However, factors including rising tuition costs, graduate job-readiness, and the associated debt have diminished the perceived value of college degrees at all levels. This research seeks to explore both academic literature and popular publication sources to gain a deeper understanding of the value proposition of higher education in the dynamic 21st century.Design/Methodology/Approach. An aggregative qualitative synthesis of the selected academic and popular sources is examined fo

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Newcomer, Kim, Andrea Goodman, and David Fenstermacher. "Colorectal Cancer Clinical Trial Summit: Devising solutions and interventions." Journal of Clinical Oncology 41, no. 16_suppl (2023): e15603-e15603. http://dx.doi.org/10.1200/jco.2023.41.16_suppl.e15603.

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e15603 Background: Only 5% of adult cancer patients enroll in cancer clinical trials; however, approximately 70% are willing to participate. The numerous gaps between patient willingness and trial participation rates suggest that enrollment in clinical trials can be challenging. The Colorectal Cancer Alliance Clinical Trial Think Tank Summit brought together multidisciplinary voices to propose solutions and tailor interventions to increase participation in colorectal cancer (CRC) clinical trials and save lives. Methods: An expert advisory committee supported the planning of the Summit by colla

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Maulana, Hafiizh, Junia Farma, Lukmanul Hakim, and Muharman Lubis. "Developing Halal Tourism through Stakeholder Engagement and Capacity Building." Jurnal Pengabdian Bakti Akademisi 2, no. 2 (2025): 115–23. https://doi.org/10.24815/jpba.v2i2.46295.

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This community service activity, consisting of seminars and workshops, was conducted to address the lack of understanding and implementation of halal standards in the tourism sector, particularly among business practitioners, students, and academics. The primary objective of this initiative was to enhance human resource capacity in developing inclusive and sustainable halal tourism. The approach employed was Service-Learning, which emphasizes active collaboration between the service team, participants from diverse backgrounds, and relevant stakeholders. The activity engaged 50 participants, in

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Ritskes-Hoitinga, Merel, Yari Barella, and Tineke Kleinhout-Vliek. "The Promises of Speeding Up: Changes in Requirements for Animal Studies and Alternatives during COVID-19 Vaccine Approval–A Case Study." Animals 12, no. 13 (2022): 1735. http://dx.doi.org/10.3390/ani12131735.

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On 21 December 2020, the European Commission granted conditional marketing authorisation for the BNT162b2 COVID-19 vaccine ‘Comirnaty’, produced by Pfizer/BioNTech. This happened only twelve months after scientists first identified SARS-CoV-2. This stands in stark contrast with the usual ten years needed for vaccine development and approval. Many have suggested that the changes in required animal tests have sped up the development of Comirnaty and other vaccine candidates. However, few have provided an overview of the changes made and interviewed stakeholders on the potential of the pandemic’s

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Drinke, Z., L. Mazhnyk, R. Zvirgzdina, T. Mokiienko, L. Holovash, and H. Kryshtal. "Digital economy: opportunities for transformation of entepreneurial structures." Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, no. 1 (February 29, 2024): 140–46. http://dx.doi.org/10.33271/nvngu/2024-1/140.

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Purpose. To analyze the stages of digital transformation of entrepreneurial structures and identify the levels of transformation. Methodology. In the process of scientific research on the digital economy and the transformation of entrepreneurial structures, the following methods were utilized: expert assessment (involving experts from various fields of economic activity allowed for additional conclusions and recommendations regarding the possibilities of implementing digital technologies in entrepreneurial structures), scenario modeling (by developing various scenarios for the implementation o

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Silva, Joseano G. da, Gizele I. Gadotti, Dario M. de Moraes, Augusto H. M. Silva, Jerffeson A. Cavalcante, and Geri E. Meneghello. "Equipment to assess vigor in soybean seeds using CO2 produced during respiration." Revista Brasileira de Engenharia Agrícola e Ambiental 25, no. 5 (2021): 353–58. http://dx.doi.org/10.1590/1807-1929/agriambi.v25n5p353-358.

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ABSTRACT The adoption of quick and reliable laboratory techniques and equipment to choose the best seed lots for marketing will influence the production of soybeans with superior physiological quality, among other areas in the sector. Therefore, the objective of this study was to evaluate the CO2 concentrations produced by water-soaked soybean seeds and to verify the effectiveness of new equipment to help choose lots with different vigor levels. To evaluate the physical and physiological quality of the seeds, eight soybean lots were evaluated with the following tests: water content, weight of

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Yanti, Pitri, Ratih Hurriyati, Vanessa Gaffar, and Puspo Dewi Dirgantari. "Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy." Jurnal Manajemen 28, no. 3 (2024): 495–518. http://dx.doi.org/10.24912/jm.v28i3.1881.

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This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automatio

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