Relevant bibliographies by topics / Li Ziqi

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Li Ziqi'

Author: Grafiati
Published: 4 June 2021
Last updated: 20 June 2025

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Journal articles on the topic "Li Ziqi"

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Jiang, Yiru. "The Rise of Online Celebrity and Its Influence on Online ShoppingA Case of Li Ziqi." Advances in Economics, Management and Political Sciences 125, no. 1 (2024): 138–46. https://doi.org/10.54254/2754-1169/2024.17799.

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This article explores the impact of online celebrities, or influencers, on global online shopping and consumer behavior, focusing on the case of Li Ziqi, a well-known Chinese internet celebrity. Li Ziqi has gained a substantial following through her expertly produced videos showcasing traditional Chinese products, attracting consumer interest both locally and internationally. The paper delves into Li Ziqi's journey to fame, her video production techniques, commercial endeavors, and social influence, while also discussing the broader economic implications of online celebrities. Moreover, the article compares livestreaming economies across countries and provides strategic recommendations for optimizing the effectiveness of influencer marketing within regulatory guidelines. The study concludes that online influencers like Li Ziqi significantly impact e-commerce and cultural exchange. Despite facing challenges, they must adapt to trends to sustain their influence. Ensuring consumer privacy and ethical advertising is crucial for balancing commercial interests with consumer rights, thereby sustaining the digital marketing paradigm.
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Qu, Yanrong. "Li Ziqi's Chinese Idyllic Dream - Analysis of the Symbolic Characteristics of Vernacular Culture from Symbolic Aggregation Theory/Semiotic Theory." TAMA: Journal of Visual Arts 1, no. 3 (2025): 35–45. https://doi.org/10.61405/0vss6313.

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Li Ziqi is a video blogger who shares his daily life in the Chinese countryside on YouTube. Within his videos, he covers typical vernacular cultural topics such as Chinese countryside life, traditional food preparation, family records, and Chinese seasonal life. The popularity of Li Ziqi on YouTube highlights the cultural interoperability of human idyllic dreams. This study aims to use Roland Barthes' semiotic approach to analyze the invisible and explicit messages in the videos of Li Ziqi's channel and explain the symbolic features of vernacular culture embedded behind them.
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Zheng, Zexia. "A Summary of the Enlightenment of Short Videos in Intercultural Communication." Frontiers in Humanities and Social Sciences 2, no. 8 (2022): 12–15. http://dx.doi.org/10.54691/fhss.v2i8.1652.

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As a short video creator, Li Ziqi has become popular on various online platforms in recent years. Her short videos attract the attention of tens of millions of fans, thus trigger the "Li Ziqi Phenomenon". Those videos take Chinese traditional culture as its core to tell Chinese stories well in intercultural communication, and forms a new research field. This paper would make a preliminary review and evaluation of the intercultural communication of Li Ziqi's videos, and systematically combs the phenomenon and ways of intercultural communication, in order to provide a useful reference for the international dissemination of excellent Chinese traditional culture.
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Li, Min. "Use Oriental Aesthetics to Tell the Story of the Chinese Countryside." Academic Journal of Management and Social Sciences 10, no. 3 (2025): 87–91. https://doi.org/10.54097/jdfbj279.

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In the digital age, the influence of cultural IP is becoming increasingly prominent. Li Ziqi, an internet celebrity who perfectly combines traditional Chinese culture with modern communication methods, has become a new force in rural revitalization by spreading Chinese rural culture around the world in his unique way. This article will deeply discuss how the phenomenon of Li Ziqi's IP promotes rural revitalization, look at the creation and exit of "village" brand IP from the cultural output of "Li Ziqi", and conduct a detailed analysis from multiple dimensions such as cultural inheritance, economic development, and talent cultivation to explore a new path for rural revitalization.
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Yuwen, Zhang. "Exploring the Role and Value of the Twenty-four Solar Terms in the Construction of Modern Ecological Civilization: The Case of the Food Preparation in Li Ziqi's short videos." Global Academic Frontiers 3, no. 2 (2025): 85–98. https://doi.org/10.5281/zenodo.15582289.

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The Twenty-four Solar Terms, a fundamental aspect of traditional Chinese culture, embody ecological wisdom and cultural values that have been passed down for centuries. While their practical function in guiding agricultural activities has diminished due to modern technological advancements and regional diversity, their symbolic significance remains highly relevant. This paper explores the role of the Twenty-four Solar Terms in the construction of modern ecological civilization through an analysis of Li Ziqi’s videos. By showcasing traditional food preparation, farming practices, and seasonal customs, Li Ziqi revitalizes these ancient traditions, making them accessible and appealing to modern audiences. Her videos not only promote Chinese cultural heritage to international viewers but also inspire younger generations to reconnect with traditional wisdom. Furthermore, her depiction of sustainable agricultural methods and resource-efficient lifestyles aligns with the core principles of ecological civilization, emphasizing harmony between humans and nature. This study argues that the value of the Twenty-four Solar Terms lies beyond their direct agricultural applications; they serve as a cultural framework for fostering ecological awareness and sustainable living. Through Li Ziqi’s modern reinterpretation, these solar terms continue to influence contemporary society by bridging tradition with modernity, reinforcing cultural confidence, and promoting a more environmentally conscious lifestyle.
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O’Sullivan, Devin, Yufang GAO, and Zhengrong GUO. "Li Ziqi: Internet Idol or Cross-Cultural Communication Icon?" Asia-Pacific Journal of Humanities and Social Sciences 01, no. 03 (2021): 040–47. http://dx.doi.org/10.53789/j.1653-0465.2021.0103.004.

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Wu, Jiyang, Bohan Shen, Jiabao He, and Leyan Feng. "A Research on Chinese cultural soft power: Based on Li Ziqi case." Journal of Education, Humanities and Social Sciences 18 (August 11, 2023): 1–7. http://dx.doi.org/10.54097/ehss.v18i.10870.

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In the information society, the soft power is actually a reflection of local culture and popular preference, so it has attracted the attention of all major countries.The purpose of this research is about the soft power of Chinese culture, taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension，Judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explore more possibilities for shaping its national image and present a more diversified, rich and wonderful China. With “high-speed rail”, “China C919 Plane” and other aspects, Li Ziqi is also a manifestation of China’s cultural Soft power.
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石, 昊雨. "Study on the Propagation Effect of Short Video by Li Ziqi." Journalism and Communications 10, no. 04 (2022): 229–33. http://dx.doi.org/10.12677/jc.2022.104037.

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Yao, Yao. "Exploring the Marketing Communication Strategy of Li Ziqi's Self-media Brand Based on SWOT." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 473–79. http://dx.doi.org/10.54097/k0zcrh12.

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The arrival of the digital media era has led to the development of the new media industry, which promotes the innovation of business models. More and more consumers are more accustomed to using media platforms. Li Ziqi's unique style of ancient Chinese cuisine and the unique natural environment of the countryside not only relax and satisfy the viewers mentally but also provide a lot of inspiration for other self-media and media companies. This thesis took the Li Ziqi network platform account as an example, and explores the development situation and problems faced by Li Ziqi in brand marketing on the basis of SWOT analysis, and conducts in-depth analyses of these problems, and gives some marketing strategies with practical value. video content, low frequency of interaction with viewers, lack of data analysis, lack of clear and definite operation planning, and misalignment between video communication channels and brand communication channels. This paper put forward suggestions in terms of enriching the form of content for brand communication, improving the efficiency of traffic conversion, enhancing brand influence, setting up a brand image communication team to improve the live broadcasting ability, and broadening the way to build a lasting brand, etc., so as to fully explore the maximum cultural communication potential and brand marketing influence of "Li Ziqi's" food videos in a theoretical manner.
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You, Yueyue. "Translation of Traditional Chinese Crafts Culture in the New Media Environment: A Case Study of Subtitle Translation in Li Ziqi's YouTube Short Videos." International Journal of Translation and Interpretation Studies 3, no. 3 (2023): 44–51. http://dx.doi.org/10.32996/ijtis.2023.3.3.6.

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Nowadays, the subjects of external communication are increasingly diversified, and China's new media forms of external communication are rich and varied. In contrast to the authoritative narrative style and tone of official media, short videos have emerged as an important medium for international communication in the new era. With characteristics such as fragmented content, entertainment value, popularity, and colloquial language, they have achieved significant dissemination effects on global social media platforms like YouTube. Therefore, more and more unofficial self-media figures are attempting to share unique Chinese stories and culture through short videos on YouTube, and Li Ziqi is one of them. Li Ziqi has amassed 17.6 million subscribers on YouTube, with a total of 128 videos published and over 2.9 billion views at the time of data collection (2023.07.02). Her short videos showcase her leisurely daily life in natural landscapes, diverse culinary culture, and traditional Chinese crafts culture, among other aspects of traditional culture. At present, Li Ziqi's "Traditional Crafts" series has become one of the important platforms for the external dissemination of Chinese traditional craft culture. This study takes the translation of the subtitles in four short videos from Li Ziqi's "Traditional Crafts" series on the YouTube platform as the research object. From the perspective of the new media environment, it analyzes the external communication of traditional Chinese craft culture in the new era and provides a summary of reflections.
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Dissertations / Theses on the topic "Li Ziqi"

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Deng, Jinpei. "Pastoral Nostalgia and Digital Media: A Case Study Exploring Nostalgia Communication in Li Ziqi’s Online Short Videos." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-420685.

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The primary goal of this study is to observe how the meaning of nostalgia is negotiated and remediated in Li Ziqi’s short videos, and understand the construction and expression of pastoral images in the video, by examining its social modality of the audiencing site and the compositional and social modalities of the image site through a Critical Visual Approach(CVA). Except for CVA, Remix as a thinking tool helps to frame data selection, mixed methods and theories throughout. To be specific, the aim of this study is to examine Li Ziqi’s communication of nostalgia online via short videos, showcases how the pastoral characteristics are evoked in the videos and the relationship between nostalgia of pastoral life and short videos. Moreover, it is of interest to think about what nostalgia communication on short videos say about society. When it comes to the two sites, firstly, an ethnographic method of thick descriptions is used to study media text and selected comments on the audiencing site. Secondly, on the image site, compositional analysis on selected visual materials is used to examine its compositions and then signs and meanings embedded in them are analyzed through semiotic analysis and interpreted by thick descriptions. As for theories, nostalgia and media, the logic of social acceleration, remediation and new media, and simulacra and simulation are applied to facilitate discussion.
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Books on the topic "Li Ziqi"

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author, Li Shuzhong, Wang Fengming author, and Zhongguo zheng fa da xue. Zhi du xue yan jiu zhong xin, eds. Ba quan li guan jin zhi du de long zi li: Ba quanli guanjin zhidu de long zili. Ren min chu ban she, 2014.

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Firawn, Umaymah Muhyi al-Din. al-Tarikh al-siyasi li-dawlat Bani Ziri fi Gharnatah min khilal mudhakkirat al-Amir Abd Allah ibn Buluqqin al-musamma "al-Tibyan": Wa-dirasah muqaranah fi al-masadir al-muasirah (469-483 H/1076-1090 M). Nur Huran lil-Dirasat wa-al-Nashr wa-al-Turath, 2022.

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Qian jin Hong chang: Zhao Ziqi de li shi lao yin. Mu mian guo ji shi ye you xian gong si, 2000.

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Guo Ziyi ping zhuan (Sui Tang li shi ren wu). San Qin chu ban she, 2000.

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Barrowman, Kyle, ed. Fighting Stars. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350365780.

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Fighting Starsprovides a rich and diverse account of the emergence and legacies of Hong Kong martial arts cinema stars. Tracing the meanings and influence of stars such as Bruce Lee, Jackie Chan, Michelle Yeoh, Jet Li, Zhang Ziyi , and Donnie Yen against the shifting backdrops of the Hong Kong film industry, the contributors to this important volume highlight martial arts stars' cultural reach, both on a local and global scale. Each of the chapters, written by a host of renowned international scholars, focuses on an individual film star, considering issues such as martial arts practices and philosophies, gender and age, national identities and conflicts, cinematic genres and aesthetic choices in order to understand their local and transnational cultural influence.
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Jian bo zao qi li shu zi ti yan jiu: Jianbo zaoqi lishu ziti yanjiu. Zhongguo she hui ke xue chu ban she, 2019.

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Book chapters on the topic "Li Ziqi"

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Adji, Alberta Natasia. "Li Ziqi: Rural China, Vlogging, and the Digital Ecobiography." In Palgrave Studies in Life Writing. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-36954-4_3.

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Stepchenkova, Svetlana, Andrei Kirilenko, and Jing Yang. "Authentication of SMIs by Culturally Different Audiences: Investigation with Chat GPT-3 Prompt Engineering." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_6.

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AbstractThis study investigates how online users from culturally different audiences authenticate social media influencers (SMIs) and their creative products which promote destination culture, traditions, and heritage. We specifically examined the theme of existential authenticity focusing on an elevated sense of being, self-reflection, personal discovery, and a sense of community. The context of the study was Chinese influencer Li Ziqi and her videos that depict domestic, day-to-day life in rural areas of the Sichuan province of China. The videos indirectly and organically promote tourism by contributing to more developed perceptions of China’s destinations, people, and the country's brand through building positive associations, which potentially can be leveraged by the DMOs in their marketing efforts.
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Conference papers on the topic "Li Ziqi"

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YANG, JUNYI. "RESEARCH ON THE TRANSMISSION PATH OF TRADITIONAL CULTURE UNDER THE BACKGROUND OF CROSS-CULTURAL COMMUNICATION—TAKING THE SHORT VIDEO OF LI ZIQI AS AN EXAMPLE." In 2023 9TH INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCE. Destech Publications, Inc., 2023. http://dx.doi.org/10.12783/dtssehs/isss2023/36082.

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As a popular way of information dissemination, short video brings new opportunities for the spread of traditional culture. Li Ziqi's short video shows the traditional and quaint life of China people, constructs a poetic and pastoral mirror image, alleviates the public's anxiety about modernity by emotionally stimulating nostalgia, and constructs a traditional cultural community. Although the continuous development of emerging technologies and new media has brought technological advantages and development opportunities for the export of China's excellent traditional culture, it has also brought new challenges and dilemmas. Therefore, we must intensify our efforts to explore the cross-cultural communication path of China's excellent culture and enhance the international influence of China's traditional culture. Li Ziqi's short video conforms to the change of this communication context, conforms to the development trend of diversification of communication subjects, and realizes the multi-level combined communication of traditional culture. This paper chooses "Li Ziqi", a representative short video case of food, as the research object, and tries to explore the traditional cultural communication path under the background of cross-cultural communication from the content and channels.
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Zhan, Qiangnan, and Youli Xu. "Network Red Marketing Strategy Analysis — Taking Li Ziqi, a Well-known Food Blogger on Weibo, as an Example." In Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/aemh-19.2019.17.

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Li, Xichang. "Chinese Cultural Empowerment in Short Video New Media Under the Phenomenon of Pan-Entertainment - A Comparative Study Based on Li Ziqi and Blondie in China." In 2021 International Conference on Culture, Design and Social Development (CDSD 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220109.035.

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Journal articles
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