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Ternberg, Milton G. "Library Orientation for Business Students: A Case Study." College & Research Libraries News 44, no. 4 (February 12, 2020): 114–15. http://dx.doi.org/10.5860/crln.44.4.114.
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Makani, Joyline, and Kelli WooShue. "Information Seeking Behaviours of Business Students and the Development of Academic Digital Libraries." Evidence Based Library and Information Practice 1, no. 4 (December 8, 2006): 30. http://dx.doi.org/10.18438/b8x305.
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Objectives - The objective of this project was to gain insight into the extent to which user information seeking behaviours should inform the design and development of digital libraries in an academic setting. Researchers conducted this study at Dalhousie University in Halifax, Nova Scotia, Canada to explore the information seeking behaviours of business students.
Methods - The students participating in the study were enrolled in the School of Business Administration at Dalhousie University. The study was based on qualitative and quantitative data collected through a survey, in-depth semi-structured interviews, an observational study, and document analysis. Qualitative case study data was coded using QSR N6 qualitative data analysis software (. The data was categorized using Atkinson’s Model of Business Information Users’ Expectations and Renda and Straccia‘s personalized collaborative digital library (DL) model. Atkinson’s model defines the expectations of business students in terms of cost, time, effort required, pleasure, and the avoidance of pain. Renda and Straccia’s model of a personalized and collaborative digital library centres around three concepts: actors, objects, and functionality. The survey data was analysed using Zoomerang software .
Results - The study results revealed that students tend to select resources based on cost (free or for fee), accessibility, ease of use, speed of delivery (of results), and convenience. The results showed that similar to Atkinson’s findings, business students’ information seeking behaviour is influenced by the concepts of cost-benefit and break-even analyses that underlie business education. Concerning speed of delivery and convenience, the organization of the resources was paramount. Students preferred user-defined resource lists, alert services, and expert-created business resource collections. When asked about the usefulness of potential digital library functionalities, students valued a personalized user interface and communal virtual spaces in order to share information and communicate in real-time with their peers.
Conclusion - This study reveals that when digital libraries are developed, user behaviours and needs should be taken into consideration. Results demonstrate that the activity as well as the “user’s orientation and motivation” (here the business student training) can directly influence the design and use of a digital tool. In other words, this study confirms a new typology of a business digital information user, one that requires the building of dedicated accredited library research systems. Providing information and information tools tailored to this specific audience is more likely to increase the appeal and use of an academic business digital library.
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Keisling, Bruce. "Blended learning." Library Management 39, no. 3/4 (June 11, 2018): 207–15. http://dx.doi.org/10.1108/lm-08-2017-0080.
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Purpose Because many colleges and universities have growing numbers of students in online and blended programs, libraries should adapt their services and adjust their organizational structures to support them. Students have adopted blended learning programs whether or not the programs are officially designed as blended programs. Libraries need to change their service orientation in response and learn to scale services using available technologies. Scaling services and personnel resources also requires developing a scalable organizational learning culture. The paper aims to discuss these issues. Design/methodology/approach Using a change in support for online/distance students and organizational restructuring in Ekstrom Library at the University of Louisville as a case study, this paper examines the review process, organizational restructuring, and focus on scaling services that resulted in a new service model. Findings This study found that scaling services as applied to IT and business organizations is also valuable as an approach in enhancing library services to online students. Changing user needs must be correlated with available organizational resources and technological solutions to deliver appropriate services. Modifying and building services with a goal of scaling them to appropriate levels will enhance library outcomes. Research limitations/implications Other case studies concerned with responding to changing student expectations and scaling services and organizational resources would be useful to add to these findings. Originality/value The perspectives and approach described in this case study will be instructive for adapting library services to changing user environments.
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Ratna, Maharani Patria. "Pengenalan Budaya Komunikasi Bisnis Jepang Melalui Kurasu Katsudo." KIRYOKU 3, no. 4 (December 12, 2019): 226. http://dx.doi.org/10.14710/kiryoku.v3i4.226-232.
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Introduction of Japanese business communication culture to Japanese learners is one of the important elements in learning Japanese. This introduction can be done through kurasu katsudo 'class activities' to make it easier for students to understand. Kurasu Katsudo is strongly suggested done in various ways and repeatedly by inserting information about cultural elements in the middle of the teaching process. The purpose of this study is to describe Japanese business communication culture through kurasu katsudo. This research is a qualitative descriptive study. Data are collected by library method through several Japanese textbooks. The results of this study indicates that group orientation as one of the Japanese business communication culture can be introduced through the learning of jikoshokai 'self-introduction' and meishi kokan 'exchange business cards'. In addition, hierarchical culture can be taught by the teaching of osewa ni narimashita expression and juju hyogen expression. While the horenso culture can be introduced through learning the N gurai Vru monda sentence pattern.
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Joshi, Manoj, and Apoorva Srivastava. "I have a dream: Ayuvayur Pharmaceuticals." Emerald Emerging Markets Case Studies 3, no. 1 (April 19, 2013): 1–10. http://dx.doi.org/10.1108/eemcs-10-2012-0183.
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Subject area Start-ups, entrepreneurship, innovation and innovative practices, risks, uncertainties, differentiation, internationalization, competition, business models, operationalizing and implementing strategy. Study level/applicability The case is suitable for MBA students. Case overview Vinay moved to the capital city of a Northern Indian state, which also happened to be a commercial hub, after his family business failed. The family succumbed to living in a room without electricity and doors. Vinay had dreamt of establishing his own business empire by being a successful entrepreneur. Steered by this intent, he established a pharmaceutical company with the name of Ayuvayur Pharmaceuticals. The challenge was to establish an innovative Ayurveda-based pharmaceutical products-based firm and to build a leading business empire with a customer focus. Progress was not smooth and the challenges ahead multiplied. Despite his ability to cope with barriers, risks and uncertainties, Vinay and his business, was challenged to grow globally and emerge from its nascent structure. How should the business expand? Expected learning outcomes Students can discover the following key learning points: how an enterprise is born; the importance of entrepreneurial recognition and orientation; the lead characteristics of an entrepreneur; how a start-up is born despite the unfamiliarity of the entrepreneur with the field he enters; the role of innovation in a small enterprise; and the risks, barriers, uncertainties and challenges associated with entrepreneurial activity. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Frimpong, Kwabena. "Wooing fans back into Ghana stadia – in the wake of the globalization of football." Emerald Emerging Markets Case Studies 4, no. 4 (September 1, 2014): 1–9. http://dx.doi.org/10.1108/eemcs-11-2013-0210.
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Subject area Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management” in services marketing and “Integrated Marketing Communication” under marketing communication. Study level/applicability Postgraduate and Final Year Marketing Majors. Case overview The case describes how the Ghana Premier League (GPL), the flagship football product of the Ghana Football Association, continues to record low attendances at various league centres since the turn of the new millennium. The case highlights the effects of global forces (both macro and micro factors) on the patronage of GPL matches. It also brings into focus the effects of professionalization and commercialization of the league, especially, on traditional football clubs. It presents discussions on the need for football clubs to adopt sound management principles, such as market-orientation in response to the dynamic global forces. Apart from illustrating the effects of globalization on football, the case can also be used for teaching topics on integrated marketing communication/brand management and revenue management for perishable services. Expected learning outcomes To enable students to appreciate how the forces of globalization affect businesses in developing countries; to enable students to apply strategic marketing frameworks (PEST, Porter's five forces Model, SWOT, etc.) to analyse business situations; to enable candidates/students to understand the use of services management principles to address problems relating to perishable demand and unused capacity; students should understand the importance of quality products/services and branding to an organization's ability to deliver exceptional customer experience; to enable students apply the elements of integrated marketing communication to address organizational problems; andto sharpen students' critical thinking and innovative problem-solving skills. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Zaugg, Holt, and Scott Rackham. "Identification and development of patron personas for an academic library." Performance Measurement and Metrics 17, no. 2 (July 11, 2016): 124–33. http://dx.doi.org/10.1108/pmm-04-2016-0011.
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Purpose – Ranganathan’s Laws of Library Science and continued refinements place identification of patron’s needs and connection of those needs to library services of primary importance in libraries. Identifying and developing personas or user group descriptions helps to identify the unique nature of library patrons. Personas help librarians identify or create specific services for each patron persona. Understanding each library persona allows the library faculty and staff to prepare and to plan service delivery. The purpose of this paper is to develop personas for undergraduate students followed by the identification and development of personas for graduate students and faculty. Design/methodology/approach – The identification and development of undergraduate patron personas engaged communications students, as part of their course work, to use a review of previous studies to develop theories of library patron personas. Each of the three groups within the communications class verified their initial persona theories using surveys, focus groups, interviews, observations and ethnographic methods. All personas from each group was further developed and refined into a final list and description of ten library personas. A principal components analysis helped to provide interconnections between the personas and estimate the percent of patrons each persona comprised. Findings – The study identified ten personas (user groups) who use a wide variety of library services. Descriptions of personas enabled library faculty and staff to identify personas accessing their services, to further develop and refine current services and to create new services to meet the needs of patrons. A principle components analysis further facilitated the understanding of interrelations between the personas based on persona use of library services. Personas that had common needs or use patterns were grouped together to further understanding of patrons use patterns and needs. While an attempt was made to determine the percent of total patrons each persona was, evidence was found that indicated the fluid nature of personas in regards to library services. That is, as the patron needs shifted, so did their persona. Patrons moved from one persona to another to meet their shifting needs as the academic semester proceeded. Practical implications – Personas have several practical implications for librarians. First, they enable librarians to reflect on provided services in terms of personas. This reflection enables library services to be refined to meet patron needs. Second, the interconnection between personas enables librarians to market other services. As a patron uses one service, librarians can point out related services that may be of interest or help. This is particularly important for new student orientation tours. Finally, matching the personas with other library trends and patterns assists librarians with the development of the library as a space suited to meet the needs of its patrons. Originality/value – While the use of personas is common in communications, marketing and business, their development and use in academic libraries is quite unique. They become quite useful in associating library services to the patrons that use them. Strategic planning also uses personas as services are upgraded and improved or new services are created to meet more persona needs.
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Mints Reed, Marlene, and Les Palich. "Auntie Anne’s: searching for the right recipe for China." Emerald Emerging Markets Case Studies 8, no. 3 (September 24, 2018): 1–14. http://dx.doi.org/10.1108/eemcs-06-2017-0131.
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Subject area International business. Study level/applicability Undergraduate level course in international business. Case overview Two fellow students at the Wharton School at the University of Pennsylvania, Wen-Szu Lin and Joseph Sze, reconnected after finishing their MBAs and decided to launch a franchise together in China. The franchise they decided upon was Auntie Anne’s Pretzels. The company had experienced strong growth in Asia with over 85 stores in Thailand, 30 stores in Korea, 25 stores in Malaysia and 8 stores in Japan. Because of these successes, Win and Sze had forecast smooth sailing for their franchise in Beijing. However, things were not as smooth as they had expected. The first challenge was the impounding of their second shipment of pretzel mix for a few weeks. Other problems that they faced had to do with Lin’s inability to write Chinese, although he could speak the language, the lack of regulation of food and ingredients in China which led to their producing some poisonous products, and problems they had with their own employees. Lin and Sze were searching for ways to overcome the cultural and other challenges they faced in Beijing with their franchise. Expected learning outcomes At the conclusion of the case discussion, students should be able to identify the appropriate global strategy for Auntie Anne’s in China; identify whether Lin and Szu were intending to use a production orientation or the marketing concept in introducing Auntie Anne’s Pretzels into China; list and describe challenges the two entrepreneurs encountered in China; develop a list of actions that American businesspeople should follow in anticipating setting up a business in China; and outline a strategy for Lin and Szu to use in attempting to save the Auntie Anne Pretzel franchise in China. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 5: International Business.
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Loi, Teck Hui. "CSR as an organizational routine: Bintulu Development Authority." Emerald Emerging Markets Case Studies 3, no. 7 (November 18, 2013): 1–20. http://dx.doi.org/10.1108/eemcs-07-2013-0151.
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Subject area Business ethics, corporate social responsibility (CSR), corporate strategy and public administration. Study level/applicability Undergraduate (final year) and Master level course (e.g. MBA, EMBA, Master in management and Master in public administration). Case overview This case accounts the experience of a Malaysian Governmental Development Agency cum City Council, Bintulu Development Authority (BDA), in organizing and strategizing its CSR initiatives so as to discharge its self-interests and societal expectations. BDA was established following the discovery of huge reserves of natural gas and oil offshore in Bintulu, an industrial town in the state of Sarawak, Malaysia. It serves as the governmental instrument to undertake and coordinate development initiatives in Bintulu. There have been several driving forces prompted BDA to be more vigilant in discharging its social obligations along with its statutory obligations as a development agency and municipal services provider. They are, namely, the BDA Ordinance 1978 that governs its legitimate existence, the emergence of social media era that alters the access of people to information, the growing ecological and social concerns, and the unpredictable geopolitical environment that makes the logic of long-term strategic planning questionable. To ensure discharging its statutory and social obligations, BDA articulated vision and mission statements with strong social orientation. Two master development plans, embedded with social and environmental considerations, have guided BDA in translating its strategic mission into real structured development and action plans from 1978 to present. Through institutionalization of CSR elements as part of the organization's core business routines, annual budget allocation, performance control and reward mechanisms, CSR becomes an organizational routine of value to BDA. Expected learning outcomes This case has three learning objectives: it assists students to understand the contextual background of the case so as to establish the strategic position of CSR initiatives within the organization; it assists students to assess the embeddedness of CSR in an organization's core business routines and its potential sources of value creation; and it encourages students to examine the possible critical factors that enable or impede the initiation and implementation of regular CSR programs in an organization. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Menhem, Nayla, Liliane Elias Youakim, and Aliaa Khoury. "The good thymes for a good time." Emerald Emerging Markets Case Studies 9, no. 3 (November 15, 2019): 1–22. http://dx.doi.org/10.1108/eemcs-05-2019-0113.
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Learning outcomes This case focuses on social entrepreneurship where social externalities lie behind a commercial activity. It aims to help students understand the ins and outs of social entrepreneurship concept and justify its application or not to “The Good Thymes”. It leads to an in-depth reflection in the strategic management field but within the framework of a social enterprise. It presents a good foundation to help students applying the strategic tools to this particular context. It aims to help master’s students in the business field to explain the concept of social entrepreneurship by drawing out its elements from the case study, identify and list the components of business development and management, design "The Good Thymes" business model and list its value chain and evaluate the future orientation of a company based on its characteristics. Case overview/synopsis Young, ambitious, in love with his native village "Kfarhouna", in Southern Lebanon, Fady Aziz, a branding specialist living in the capital Beirut, proposed in January 2016, in a friendly discussion, to the priest of the monastery of Saint-Georges to rent him an agricultural land. He aims to have a reason, at the end of the week, to go up in his village with his family. Skeptical to the idea, the priest accused him of "not understanding anything about agriculture" and challenged him to propose a valuable agricultural project likely to make him change his mind. M. Fady Aziz fought to meet this challenge which will allow him not only to reinvigorate his abandoned village but also to reconnect with his origins. He obtained the right to exploit a plot of land belonging to the Monastery of St. Georges. He had the idea of planting thyme and transformed his "hobby" into the outset of a long journey where his products crossed the borders, under a purely artisanal brand: "The Good Thymes". Today, M. Aziz is facing a new challenge: Would he be able to fulfill all these orders and remain faithful to the philosophy that led him to invest in his village without impairing the natural and artisanal aspect of his thyme? Complexity academic level Master in Business. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.
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Chakrabarti, Somnath, Nripendra Kumar, and Anupam Upadhyay. "Turnaround of struggling plant of DJSL Limited: capital investment or operational improvement." Emerald Emerging Markets Case Studies 8, no. 3 (August 23, 2018): 1–26. http://dx.doi.org/10.1108/eemcs-07-2017-0183.
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Subject area Strategy. Study level/applicability The case can primarily be used for a Strategic Management course for teaching the revival strategies for financially weak plants. The case highlights the need to shift from a product manufacturing perspective to a market orientation perspective and, hence, may add value as an add-on case in a Strategic Marketing course. The case also covers the topic of benchmarking which may be of use in an Operations Management course. Case overview DJSL Ltd. is the largest engineering and manufacturing enterprise in India in the energy-related/infrastructure space in the public sector. Its Lucknow unit, manufacturing porcelain insulators and wear resistant ceramic lining (CERA LINING), has started reporting losses. A change of management took place in October 2015, whereby Mr. S P Singh was appointed as the Head of the Lucknow Unit. Mr. Singh had rich functional experience of 30 years, mainly in the domains of strategy, project execution and commercial aspects. He was asked to come up with a revival plan for the Unit by the top management of DJSL. The case highlights the importance of operational issues in turnaround management. Expected learning outcomes Students may be encouraged to debate the benchmarking practices that are best suited for the Lucknow unit. They can also discuss the impact of benchmarking efforts upon turnaround strategy. Students are also encouraged to understand the constraints which may limit the success of initiatives impacting operational improvements. Students need to develop the understanding of marketing strategy to perform a SWOT analysis of each product of the Lucknow unit and to sense the business opportunities in and around the environment. Students need to discuss how productivity may be improved with the adoption of appropriate people development strategies. Students are encouraged to discuss the revival/turnaround strategies and to identify the influence of improvement in operational efficiency/productivity upon revival plan. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 11: Strategy.
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Reed, Marlene M., and Gregory Leman. "Alo farm implement company of Sweden: diffusion of innovation in China." Emerald Emerging Markets Case Studies 5, no. 2 (April 9, 2015): 1–9. http://dx.doi.org/10.1108/eemcs-06-2014-0159.
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Subject area Doing business in China Study level/applicability This case was developed for us in an undergraduate strategy course at the point in the course when global strategies are discussed. It might also be used in an undergraduate entrepreneurship class when “diffusion of innovation” is being discussed. Case overview This case describes the experience of a student consulting team from Baylor University working in China during the summer of 2012. The team was charged with the responsibility of determining an entry mode into China for a farm-implement company in Sweden. The students spent most of the summer in three different locations in China interviewing dairy farmers and equipment dealers to identify the proposed customers for the products and their equipment needs. Their findings led them to the conclusion that Alo, the Swedish farm implement company, would have to alter their mode of entry into the Chinese market to be successful. The decision facing Amanda Sherek, the team leader, was how to structure the team’s report to Alo to help them recognize the need for rethinking the company’s original strategy. Expected learning outcomes At the conclusion of the case discussion, students should be able to: list and explain critical findings of the students that should be involved in developing a strategy for Alo; identify the appropriate global strategy for Alo to use in entering China; relate the theory of “Diffusion of Innovation” to Alo’s situation in China; identify whether Alo was contemplating using a production orientation or the marketing concept for its entry into China; and outline a strategic plan for Alo to enter the Chinese dairy farming industry. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Li, Wing Sun. "Strategic merge: a gain or a gamble – the case of Telco China." Emerald Emerging Markets Case Studies 9, no. 2 (July 13, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-07-2018-0165.
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Learning outcomes By reviewing the case study, readers are expected to understand the constraints of competitive strategies in a shifting environmental landscape; the difficulties of foreign companies to sustain in an emerging market with government interventions; the subtlety of joint venture (JV) formation by partners with very divergent background, priority and agenda; evaluation of behavioural orientations of partnership and JV operational arrangements as determinants of a successful JV strategy. Case overview/synopsis High-tech companies can enjoy super profits from their products when only a few competitors can compete with them technologically. However, these companies also nurture a high-cost operational culture that sets a constraint for their further growth when superiority of the technology can no longer be maintained. High-tech companies may reposition their businesses with a strategic shift from differentiation strategy to cost focus strategy. The attendant shift as well as synchronization problem in an organization may require a larger effort to revamp. This case describes a global telecom infrastructure company with successful business performance in China in her early establishment with a pre-emptive technological edge. Mitigation of technological superiority and the rise of local competitors have forced the Company to opt for a cooperative strategy with a local player in the establishment of a low-cost joint venture. Does the new joint venture facilitate the strategic shift or just create an illusion of cooperation? Complexity academic level Undergraduate students and post graduate students taking strategic management course. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.
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Mehra, Aashish, Nidhi Mathur, and Vaibhav Tripathi. "Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan." Emerald Emerging Markets Case Studies 9, no. 1 (May 8, 2019): 1–45. http://dx.doi.org/10.1108/eemcs-06-2018-0099.
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Learning outcomes The learning objectives of this case are as follows: identify and understand the major challenges/problems faced by a social enterprise in promoting handicraft business; examine the value chain architecture of handicraft products; assess the role of the protagonist (Sanjay) as a social change agent in shaping a successful social enterprise; assess Sahaj Crafts' initiatives and analyze whether the key intervention/s planned/executed were required for skilling up of rural artisans and upgradation of handicraft business; know the marketing strategies for handicraft products; and understand the “strategies” which need to be applied for uplifting people's lives at the bottom of pyramid in general and for enlivening of artisans’ clusters in particular. The outcomes are as follows: examining the value chain architecture of handicraft product; understanding the difficulties and challenges of structuring a viable social business model; examining the role of Sanjay as a social change agent in shaping a successful social enterprise; and examining the model of Craft Incubation Center and design education proposed by Sahaj Crafts for improving rural artisans’ livelihood and skills upgradation. Case overview/synopsis Sanjay Joshi – the promoter and CEO of “Sahaj Crafts” (a social enterprise established in Western Rajasthan, India), an initiative to strengthen indigenous skills and mainstream rural craft products and artworks – is faced with the question of how to scale up his organization’s operations. Doing so requires that he address these fundamental challenges in terms of – how to deal with unorganized craft communities; match up product orientation to market demands; integrate modern technology / processes in craft business; combat restricted mobility of women artisans; and make effective interventions so that the artisans learn and enjoy working in the current model and solve the financial issues faced by the social enterprise. Providing effective and implementable answers to those questions is vital to Sahaj Craft’s development in attaining its mission to alleviate poverty in the region. Failing to expand operations above a critical scale may leave Sahaj Crafts vulnerable in meeting sufficient demand for contemporary craft products in the mainstream markets. Complexity academic level This case study is primarily suitable for post-graduate level management students to teach the concepts of designing and operationalizing a “social” business model in a social entrepreneurship module. This case study can also be used for highlighting business model innovations in the social sector of emerging markets. The case could be taught in the following academic domains: social entrepreneurship; bottom of the pyramid; social inclusion; supply chain consolidation (vertical integration in a value chain); marketing strategies for handicraft products; branding; brand positioning; cost and management accounting. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship
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Dave, Kartik, and Garima Dhamija. "Miraaya: the trendy women's wear brand." Emerald Emerging Markets Case Studies 4, no. 3 (July 29, 2014): 1–12. http://dx.doi.org/10.1108/eemcs-08-2013-0164.
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Subject area Brand management, marketing management and retail. Study level/applicability This case is applicable to postgraduate business management students. Case overview Mr Rajesh Jain promoted Miraaya chain of stores in the year 2010. Currently, Miraaya is a fast-evolving retail chain selling women's wear, and this case describes Miraaya's journey since its inception and its attempt to build a brand with limited resources and to carve a place for itself amidst growing competition and fast-growing customer awareness. Though Rajesh almost singlehandedly led the brand, the organization has professionals in each function and there has been process orientation – both for front-end functions as well as back-end functions, right from the beginning. In the second year of operation, the revenue grew very rapidly, but in the third year, when faced with the challenge of stagnant revenue, the organization could still increase the profitability. With a focus on product innovation, he and his team have been able to retain the customers' interest, which is at a premium with widespread competition from both organized and unorganized women's apparel retailers. With innovations like salwars in knitted fabric and cropped trousers with elastic waistband, Miraaya remained ahead of the pack. To keep the costs low, Rajesh and his team worked constantly on expanding via franchising and shop-in-shop formats as well as on online sales, thus also increasing the brand awareness. Students might come to the class with an understanding that brand building is done mainly through active communication in the media, while this case would create an opportunity for the students to appreciate that word-of-mouth, online media and building customer relationships via product innovation can be very exciting, affordable and successful media. Expected learning outcomes With the help of this case, students would learn about customer-based brand equity model and its factors. The case would also help to understand the challenges of brand building in retail in a country like India. It also defines the latest buying behaviour of Indian women and their aspirations. Social implications The case illustrates the challenges and opportunities for a retail entrepreneur in an Indian environment. The case is a nice piece of work to showcase how a new retailer should build the brand in a highly competitive market. This case can be a source of inspiration among budding entrepreneurs. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Mohapatra, Sanjay, and Debananda Patra. "Retaining competitive advantage in commodities." Emerald Emerging Markets Case Studies 7, no. 4 (October 20, 2017): 1–25. http://dx.doi.org/10.1108/eemcs-06-2016-0111.
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Subject area Premium customer service in the commodities market can be made a competitive advantage. The case deals with BPCL, a public limited Government organization that is successful through its strategic orientation while serving its customers. Study level/applicability This case is suitable for students who are enrolled in a Masters or an Executive Programme in Management. For a Masters programme in Management, the case can be introduced in the marketing course in sessions related to Customer Relationship Management, Marketing Strategy and Marketing in a Government organization. The case will also fit well with the audience of the Executive Programme in sessions on Marketing Management. The assignment questions provided below are designed from the perspective of teaching this case to a business student audience. Case overview The case study shows how a public sector company has taken steps to retain customers as well as increase its customer base through premium servicing. In all the fuel filling stations in India, the price is the same and is totally controlled by the Government. However, to survive in this market, different players adopted strategies to lure more customers and be profitable and productive in their operations. BPCL adopted a company owned company operated model, where they created a niche for themselves through premium service provided to retail customers. The case study deals with details of planning, recruitment and training and job rotation of staff by BPCL and shows how the same has led to increased commitment and motivation among employees. While operating in 24 × 7, 365 days mode, BPCL has been able to address customer complaints and feedback which has led to less waiting time for retail customers. There has been an increase in the number of customers and a high retention rate of existing customers. Expected learning outcomes To understand how the customer is central to an organization’s growth strategy. To appreciate the management concerns in the light of deregulation in an earlier monopoly market. To comprehend the challenges associated with maintaining competitive advantage over a long run. To appreciate the importance of employees in organizations. To understand the role of technology in achieving business goals of an organization. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 9: Operations and Logistics.
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Cope, Johnnye, and Evelyn Black. "New Library Orientation for International Students." College Teaching 33, no. 4 (November 1985): 159–62. http://dx.doi.org/10.1080/87567555.1985.10532310.
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Godos-Diez, Jose-Luis, Roberto Fernández-Gago, and Laura Cabeza-García. "Normative stakeholder management orientation: Business vs. non-business students." Society and Economy 37, no. 4 (December 2015): 477–92. http://dx.doi.org/10.1556/204.2015.37.4.4.
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Using a sample of Spanish undergraduate students, this research contributes to stakeholder theory by developing empirical testing of normative stakeholder management orientation. It also offers empirical evidence on how the type of higher education received affects how individuals assess stakeholders’ interests. The results show that, in general, business students give less importance to the normative approach and consider it less necessary to take secondary stakeholders into account for a normative reason than their non-business counterparts do. Therefore, this study raises awareness on the influence of business education on individuals’ ethical decision-making process and suggests some possible changes for business teaching.
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Iroka, Luke A. "Library orientation and instruction for medical students." International Library Review 21, no. 4 (October 1989): 481–85. http://dx.doi.org/10.1016/0020-7837(89)90019-8.
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Littlejohn, Alice C., and Lois Benson-Talley. "Business Students and the Academic Library:." Journal of Business & Finance Librarianship 1, no. 1 (June 14, 1990): 65–88. http://dx.doi.org/10.1300/j109v01n01_07.
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Hughes, Hilary, Nerilee Hall, Megan Pozzi, Sarah Howard, and Alison Jaquet. "Passport to Study: Flipped Library Orientation for International Students." Australian Academic & Research Libraries 47, no. 3 (July 2, 2016): 124–42. http://dx.doi.org/10.1080/00048623.2016.1225552.
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Raish, Victoria, and Anne Behler. "Library Connection: An Interactive, Personalized Orientation for Online Students." Journal of Library & Information Services in Distance Learning 13, no. 1-2 (September 28, 2018): 129–49. http://dx.doi.org/10.1080/1533290x.2018.1499247.
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Chandra Das, Kartik. "Library Orientation Programme in School Libraries: Awareness to Students and Teachers." Indian Journal of Information Sources and Services 9, no. 2 (May 5, 2019): 5–9. http://dx.doi.org/10.51983/ijiss.2019.9.2.634.
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School is the gateway of entering into the world of knowledge and school library plays a vital role to introduce the library system among the school children. First duty of the school library is to make the school children as the library user through library orientation programme. Library orientation programme helps to transmit knowledge and information search skills among the students. Students, newly joined teachers and parents are enlisted for the orientation programme which can be conducted in the beginning of the academic session or any specific time of the session. In this article, the components which are related to the school library use, services and activities are discussed. The formal and informal processes of library orientation, requirements for the programme are included. The effectiveness of such programme is always good for the school library users. A number of studies have recommended that it is the crucial time for the libraries to rejuvenate them by preparing suitable users. Library orientation programme creates the awareness among the users about the using of school library.
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Koe, Wei-Loon. "Individual Entrepreneurial Orientation (IEO) of University Students." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 1, no. 2 (December 31, 2015): 39. http://dx.doi.org/10.24191/abrij.v1i2.10064.
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Higher education institutions (HEIs) in Malaysia are expected to produce entrepreneurial graduates and graduate entrepreneurs. However, university students are showing low interest in entrepreneurship. Individual entrepreneurial orientation (IEO) is a crucial competency in becoming a successful entrepreneur, but few studies have scrutinized the issue. Therefore, this paper provides some basic insights on IEO among university students. Based on the questionnaire survey conducted on 157 undergraduates, this paper found that overall students scored highest for innovativeness but lowest for risktaking. Furthermore, business students scored higher in overall IEO, risk-taking, innovativeness and proactiveness than non-business students. However, it only found significant differences in risk-taking and innovativeness between business students and nonbusiness students. This paper concluded that university students were quite innovative but risk-averse. The paper proposed that developing entrepreneurial competency is a crucial strategy in producing entrepreneurial graduates. Specifically, entrepreneurial education or training has to be carefully designed to suit the needs of students from different areas of studies and to equip them with the required competencies.
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Taatila, Vesa, and Samuel Down. "Measuring entrepreneurial orientation of university students." Education + Training 54, no. 8/9 (November 16, 2012): 744–60. http://dx.doi.org/10.1108/00400911211274864.
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Hottinger, Paul R., Natalie M. Zagami-Lopez, and Alexandra S. Bryndzia. "FYI for FYE: 20-minute instruction for library orientation." Reference Services Review 43, no. 3 (August 10, 2015): 468–79. http://dx.doi.org/10.1108/rsr-03-2015-0018.
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Purpose – This paper aims to provide an understanding of the experience of developing instruction to first-year-experience (FYE) students by introducing multiple library resources in 20 minutes. Design/methodology/approach – Introduce FYE students to library resources using activity-based learning models. Using activity-based learning models, FYE students at Cal Poly Pomona, in Pomona, California, were introduced to multiple library resources that were woven into major library resources that fulfilled FYE competencies. Findings – This paper demonstrates that librarians can effectively conduct library instruction to introduce FYE students to the core library resources in a 20-minute breakout session without the use of written assessments. Originality/value – This paper would be beneficial for academic librarians developing library instruction for FYE students. The instruction designed within this paper provides useful examples for teaching information literacy for limited time, one-shot sessions and semester-long library instruction courses, using active teaching and learning methods that call for student participation and engagement.
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Kendrick, Aubrey W. "BI for business students." College & Research Libraries News 46, no. 9 (October 1, 1985): 482–86. http://dx.doi.org/10.5860/crln.46.9.482.
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Rothman, Miriam. "Business Students' Evaluation of Their Internships." Psychological Reports 101, no. 1 (August 2007): 319–22. http://dx.doi.org/10.2466/pr0.101.1.319-322.
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An 8-item evaluation of a business internship was completed by 363 junior and senior undergraduates. Students agreed or strongly agreed that the internship met the following goals and criteria of the for-credit course: adequacy of orientation, clarity of expectations, helpfulness of supervision, adequacy of feedback, application of business education, development of new knowledge and skills beneficial to career exploration, value of the placement and recommendation of employer for other interns. The importance of outcome assessment is discussed within the context of internship programs.
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Abdulsalalami, Lucky T., O. Vincent Ekhaguosa, and Rebecca Adeh. "User’s Perception about Orientation Program of Academic Library." Journal of Business Strategy Finance and Management 2, no. 1 (June 30, 2021): 15–27. http://dx.doi.org/10.12944/jbsfm.02.01.04.
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This study examines the awareness of the orientation program of the academic library towards the attainment of performance of undergraduates. The research exposes the facts to both students and academic staff on the importance of the library orientation towards understanding the right information usage to aid performance and also create awareness of the image to the social, economic, and educational value of library orientation in Nigerian universities. Five Research objectives were formulated; they are: to know the perception of users about the library orientation programs, to find out how orientation programs are designed towards helping the need of students on proper information utilization, to find out how orientation program impacted to student's academic performances, to examined the challenges occurring in academic library orientation, to formulate solutions to challenges occurring in academic library orientation. The instrument was subjected to face and content validation by three experts, from Library and Information Science, requesting to examine the clarity of expression used as well as the appropriateness of the language used in the instrument. Cronbach alpha method was used to determine internal consistency of the questionnaire items and a coefficient of 0.978 was obtained. With this reliability coefficient yielded, it was deem fit for the research to be conducted using the questionnaire designed for the data collection. The study took a survey of orientation programme of Federal University of Lafia using a descriptive method to analyse data collected, selecting one hundred and thirty-nine (139) research instruments distributed out of which 132 copies were collected for analysis. The population was sampled using simple random sampling technique, and questionnaire was distributed to the selected sampled respondents. The findings of the results obtained from the analysis are that user orientation has an impact vividly on students' academic programs. The orientation has introduced students to libraries around the University for the Information Resources and services provided therein, including the way of accessing and uses. It particularly enhance and improved the use of the library for students in pursuance of their education 100(75.8%) opine that Orientation confirms students access, while 108(81.8%) posits that it creates awareness on how to use the library. It also finds out challenges associated with the exercise; such as unqualified personnel to handle the program, inadequate time to treat all programs, more alarming the lack of collective curriculum amongst universities, uncooperative attitudes of some staffs 86(65.2%) indicated inadequate time to treat all programs. 96(72.7%) considered the use of unqualified personnel. In conclusion, user orientation and instruction has become important in all the tertiary institution in Nigeria, more so it’s assist patrons to know how to maximize the use of our libraries for self-motivated and self –reliant clientele.
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Markgraf, Jill S., and Robert C. Erffmeyer. "Providing Library Service to Off-Campus Business Students." Journal of Business & Finance Librarianship 7, no. 2-3 (January 2002): 99–114. http://dx.doi.org/10.1300/j109v07n02_09.
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Luetkenhaus, Holly. "Book Review: Planning Academic Library Orientations: Case Studies from Around the World." Reference & User Services Quarterly 58, no. 4 (October 25, 2019): 259. http://dx.doi.org/10.5860/rusq.58.4.7155.
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For those engaging with first-year students and planning first-year programs in academic libraries, the library orientation is a key part of the work we do. “Library orientation” is often a catch-all term that is used to describe many types of library activities aimed at new college students, including in-class sessions, tours, online tutorials, and more. For a librarian revising an existing orientation program or starting from scratch, the possibilities are almost limitless, and it can be daunting to weed through the many options and settle on one that works for your library, your institution, and your students.
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NOZAKI, Yuki. "Redesign of Orientation for New Students in Tokyo Medical University Library." Igaku Toshokan 52, no. 2 (2005): 152–56. http://dx.doi.org/10.7142/igakutoshokan.52.152.
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Giles, Kelly, Kristen Shuyler, Andrew Evans, and Jon Reed. "Creating a Library Orientation Card Game to Reach New Transfer Students." Public Services Quarterly 15, no. 1 (January 2, 2019): 1–12. http://dx.doi.org/10.1080/15228959.2018.1488643.
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Hudson, Simon, and Graham Miller. "Ethical Orientation and Awareness of Tourism Students." Journal of Business Ethics 62, no. 4 (December 2005): 383–96. http://dx.doi.org/10.1007/s10551-005-0850-8.
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Chan, Yolande E., Sid L. Huff, Donald W. Barclay, and Duncan G. Copeland. "Business Strategic Orientation, Information Systems Strategic Orientation, and Strategic Alignment." Information Systems Research 8, no. 2 (June 1997): 125–50. http://dx.doi.org/10.1287/isre.8.2.125.
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Atkinson, Joseph D., and Miguel Figueroa. "Information Seeking Behavior of Business Students." Reference Librarian 27, no. 58 (October 24, 1997): 59–73. http://dx.doi.org/10.1300/j120v27n58_07.
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Dubicki, Eleonora. "Research behavior patterns of business students." Reference Services Review 38, no. 3 (August 17, 2010): 360–84. http://dx.doi.org/10.1108/00907321011070874.
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Senior, Heidi, Kerry Wu, Diane M. Martin, and Margaret Mellinger. "Three Times a Study: Business Students and the Library." Journal of Business & Finance Librarianship 14, no. 3 (July 15, 2009): 202–29. http://dx.doi.org/10.1080/08963560802370867.
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Farooq, Rayees, and Sandeep Vij. "Does Market Orientation Mediate between Knowledge Management Orientation and Business Performance?" Journal of Information & Knowledge Management 18, no. 04 (December 2019): 1950039. http://dx.doi.org/10.1142/s0219649219500394.
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The objective of the study is to test the relationship between knowledge management orientation (KMO) and business performance (BP). KMO is a higher-order construct consisting of three second-order constructs: learning orientation (LO), knowledge sharing orientation (KSO), and information technology orientation (ITO). The paper explores the mediating role of market orientation (MO) in the relationship between KMO and BP. In this firm-level study, the personal survey was administered to key informants in 400 listed firms (from manufacturing and service sector) from North Indian States and Union Territories [including Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttaranchal, Uttar Pradesh, Rajasthan, Chandigarh and National Capital Region (NCR)]. Two respondents each from these 400 firms were approached. The study found that KMO positively affects BP. MO does not mediate the relationship between KMO and BP. Rather, KMO fully mediates the relationship between MO and BP. The study provides evidence in support of KMO as a mediator between MO and BP. KMO of the firm provides a dynamic capability for realizing the benefits of a firm’s MO. The study contributes to the knowledge management literature by empirically validating the KMO, MO and BP constructs.
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Kumar, Kamalesh, and Karen Strandholm. "American Business Education—Effect on the Ethical Orientation of Foreign Students." Journal of Education for Business 77, no. 6 (July 2002): 345–50. http://dx.doi.org/10.1080/08832320209599687.
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McPhail, Ruth, Ben French, and Keithia Wilson. "Valuing orientation efficacy." Journal of International Education in Business 8, no. 2 (November 2, 2015): 109–24. http://dx.doi.org/10.1108/jieb-04-2015-0012.
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Purpose – The purpose of this study was to improve the orientation experience of commencing first-year undergraduate business students to better prepare them for the reality of their academic studies through the development and implementation of a Commencing Student-Needs-Centred Orientation Framework. Design/methodology/approach – The methodology of this study used survey analysis and focus groups to explore low orientation efficacy scores from the cohort and resulted in a reconceptualisation and restructure of the existing orientation programme. The new programme was completed and implemented, and student’s perceptions remeasured. Evaluation was performed using sources of data across three semesters. Findings – Intervention success is demonstrated across three semesters by sustained and continuously improving orientation efficacy scores. Overall, student orientation efficacy improved by 19.6 per cent in the first implementation (B, n = 44), and an improvement of 22.8 per cent was seen in the third semester (C, n = 177), when compared to the first semester (A, n = 164). Research limitations/implications – The primary limitation of this study is that the exploratory framework was applied and evaluated only within a single discipline of business, and in one Australian university with a predominantly first-generation student population. Practical implications – The paper is a guide for the design of an orientation day programme informed by an evidence-based framework identifying the transition needs of commencing students entering higher education, which is tested for its efficacy in preparing students for their academic role, and for success. Originality/value – Orientation is an important, yet under-researched aspect of engagement and retention in today’s universities.
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Suryadi, Bambang, Dian Ratna Sawitri, Hamidah, and Farah Hanifa. "Career orientation of senior secondary school students." SHS Web of Conferences 42 (2018): 00005. http://dx.doi.org/10.1051/shsconf/20184200005.
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The main purpose of this study is to portray career orientation of Senior High School (SMA) and Vocational High School (SMK) students and the role that school counselors should play in providing vocational guidance. This study used a survey method involving 278 students from both SMA and SMK di Jakarta. Career Orientation Inventory (COI) and Counselor Role in Career Guidance Inventory were used as an instrument of data collection. Descriptive statistics and t-test were conducted to analyze the data. The findings of the study reveal that majority of SMA and SMK students wanted to further their study to university and only small number of them wanted to find out jobs or run their own business. The findings also show that school counselors play a very important role in providing vocational guidance services for senior secondary students. Therefore, in order for students to have a bright career in future, school counselors should improve the quality of vocational guidance services and plan comprehensive vocational guidance programs.
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Bøyum, Idunn, and Svanhild Aabø. "The information practices of Business PhD students." New Library World 116, no. 3/4 (March 9, 2015): 187–200. http://dx.doi.org/10.1108/nlw-06-2014-0073.
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Purpose – The purpose of this paper was to investigate how PhD students discover, choose and use information and literature for their research. Design/methodology/approach – Eight PhD students at the Norwegian Business School (BI) were interviewed. The interviews were based on a phenomenological approach. Findings – The use of both library databases and Google Scholar is frequent and contextual. The informants ranked the library databases as more useful than Google Scholar. Methods for keeping up to date varied and were contextual. Although formal information seeking in library databases was seen as more academic than the tracking of references, this latter method was more widespread. Students felt they mastered the tools associated with formal information seeking, which constituted a continuous activity in their research practices. Wilson’s (1983) theory on cognitive authority may give a better understanding of the findings. Practical implications – Acquiring knowledge about the information practices of PhD students in a specific discipline will help libraries to improve their services and acquire relevant resources for their users. Originality/value – This paper examines PhD students’ ranking of information resources, identifies preferred methods for keeping up to date and reveals in which contexts the informants use either formal or social information-seeking practices.
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Giriati, Giriati. "Business Strategy as a Mediation of Management Capabilities and Entrepreneurial Orientation in Business Performance." GATR Journal of Business and Economics Review 4, no. 1 (March 18, 2019): 43–48. http://dx.doi.org/10.35609/jber.2019.4.1(5).
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Objective - This article aims to analyze the influence of mediating Business Strategy variables on Management Capabilities (MC) and Entrepreneurial Orientation (EO) toward Business Performance. Methodology/Technique - This study was conducted on group of students of Economics and Business Department who practiced as entrepreneurs, using Path Analysis (Amos,18.0). Findings - The results of the analysis show that the management capabilities do not support the indirect influence of business strategies on business performance. However, entrepreneurial orientation supports the indirect influence of business strategies on business performance. Meanwhile, management capabilities have a significant direct effect on business performance. Novelty - Without going through a business strategy, entrepreneurial orientation does not have a significant direct effect on business performance, because business strategy supports business performance or direct influence. Type of Paper: Empirical Keywords: Business Strategy; Management Capabilities; Entrepreneurial Orientation; Business Performance. JEL Classification: M16, M21, M29. DOI: https://doi.org/10.35609/jber.2019.4.1(5)
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Igun, Stella E., and Oghenevwogaga Benson Adogbeji. "Orientation on Library Use for New Students, Delta State University, Abraka, Nigeria." Library Hi Tech News 23, no. 10 (December 2006): 18–20. http://dx.doi.org/10.1108/07419050610730061.
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Bahng, Youngjin, Doris H. Kincade, and Jung‐ha (Jennifer) Yang. "College students’ apparel shopping orientation and brand/product preferences." Journal of Fashion Marketing and Management: An International Journal 17, no. 3 (July 5, 2013): 367–84. http://dx.doi.org/10.1108/jfmm-07-2012-0036.
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Rao, Srivalli. "Internet Reference Sources for International Business Students." Internet Reference Services Quarterly 1, no. 4 (January 10, 1997): 77–88. http://dx.doi.org/10.1300/j136v01n04_11.
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Vnoučková, Lucie, Hana Urbancová, and Helena Smolová. "Business and Management Higher Education Quality: A Case Study of a Czech Private University." Periodica Polytechnica Social and Management Sciences 27, no. 1 (January 28, 2019): 87–97. http://dx.doi.org/10.3311/ppso.12145.
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Assessment of the business higher education quality is a multifaceted and multidimensional concept. Quality as a factor of performance of universities is currently an often-discussed topic. The aim of this article is to identify and evaluate factors of quality of business economics education by university students at a private Czech university. The results are based on a quantitative survey by questionnaire data collection from university students. The factor analysis was conducted to find significant groups of students regarding their perception of the educational process divided into three main areas. The quality perception was analyzed in this paper specifically by using focus on areas of subjects, lessons, and teachers. The analysis found groups of variables with significant appearance within the groups of students to reveal their main orientation and preferences. It is quality orientation (specified learning outcomes and its applicability), business orientation (tailoring to business needs) and expert orientation (skills and knowledge of teacher, his/her orientation on study group and tailoring lessons to their needs). Furthermore, identification of homogenous groups of students and their expectations helps with a design of subjects and lessons in the way of focusing on practice, addressing the needs and preferred teaching techniques. This is especially true when the students are already experienced in the taught subject. A limitation of the study is a narrow focus on one private university. It may be taken as a case study.
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Wasielewski, Alice. "The huge hubbub: Freshman orientation fun at the library." College & Research Libraries News 70, no. 7 (July 1, 2009): 394–96. http://dx.doi.org/10.5860/crln.70.7.8216.
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On August 25, 2008, within the hallowed halls of Kentucky’s largest research library, the atmosphere was not as “academic” as one might think. From outside, gazing up at the imposing edifice of the University of Kentucky’s William T. Young library, which takes up nearly an entire city block in Lexington, Kentucky, you might have faintly heard the echoes of Guitar Hero, Wii bowling, or other video games. If you peeked inside, you would have found that students at the second annual “Hubbub” were enjoying a wide variety of free activities designed to welcome new freshmen during orientation week, by showing . . .
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Kashif, Muhammad, and Hiram Ting. "Service-orientation and teaching quality: business degree students’ expectations of effective teaching." Asian Education and Development Studies 3, no. 2 (May 6, 2014): 163–80. http://dx.doi.org/10.1108/aeds-06-2013-0038.
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Purpose – Higher education teaching is analogous to delivering services in various business sectors. Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the core ideas about excellent teaching in business schools which faculty members may notice in order to achieve excellence in teaching. Design/methodology/approach – The study is epistemologically framed to focus on interpretivism. The qualitative data have been collected from 30 business degree students, following a naturalistic paradigm. The case study method has been employed to conduct face-to-face interviews. Findings – The results revealed five core themes pertaining to teaching excellence in business education. These include; communication style, knowledge, positive attitude, creative work, and courtesy of the instructor as postulated by the students. Originality/value – The insights are purposeful and contribute substantially to theory development in the area of service-oriented teaching delivery in business education.