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Salles, Amana. "Revista Life: fotorreportagem e as relações com a cinematografia." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/27/27161/tde-03122018-152052/.
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A fotografia surge no século XIX, fruto da industrialização e, como um novo modo de expressão, estimula novas formas pensar e fazer imagens. No início do século XX, motivado por estudos de sequencias fotográficas, nasce o cinema. As duas linguagens são resultado visível das estruturas da modernidade (desenvolvimento tecnológico, expansão industrial e cultura de massa) e impulsionaram a criação de novas formas de comunicação. Neste contexto surge um novo tipo de mídia: as revistas ilustradas com fotografias. Essa forma de publicação despontou na Europa, após o fim da Primeira Guerra Mundial e se espalhou pelo mundo impulsionada pela ascensão de regimes totalitários, que obrigou muitas pessoas ao exílio, ajudando a propagar as ideias do novo meio. Apoiadas na visualidade como principal veículo de discurso, ajudaram a consagrar o fotojornalismo como meio de comunicação. Provavelmente a revista ilustrada mais conhecida no mundo, a norte-americana Life, foi lançada em 26 de novembro de 1936. Seu projeto editorial baseava-se nos modelos europeus, que a transmitiam a informação por meio de reportagens fotográficas. Por privilegiarem a visualidade, as ilustradas são apontadas como o elo entre a fotografia e o cinema. Esta dissertação se propõe a analisar as características gerais da Life e a discutir os códigos visuais que ligam a linguagem das fotorreportagens à cinematografia.Photography emerges in the 19th century, as a consequence of industrialization and, as a new fashion of expression, stimulates new ways of thinking and producing images. In the beginning of the 20th century, inspired by studies on photographic sequences, the cinema is born. Both languages are the result of the modern scenario (technological development, industrial expansion and mass culture) and boosted the creation of new means for communication. In this context a brand-new media is created: magazines illustrated with photographs. This way of printing first appeared in Europe, after World War I ended, and spread all over the world driven by the rise of totalitarian systems, forcing people into exile, helping to sow the ideas of the new media. Based on visibility as the main vehicle of speech, they established photojournalism as a communication tool. Life, possibly the most famous illustrated American magazine in the world, was launched in 1936. Its editing design was based in the European models favoring the broadcast of information through photo coverage. Because they favor the visual communication, the illustrated magazines are considered the connecting link between photography and cinema. The present thesis proposes to analyze the general features of Life magazine and to debate the visual codes that connect the ways of communication between photo-reportage and cinematography.
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Lewis, Kathryn L. "Imaging the Early Cold War: Photographs in Life Magazine, 1945-1954." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3765.
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This dissertation analyzes Life’s early coverage of the Cold War (1945-1954) in order to explicate this publication’s creation and reinforcement of prescriptive attitudes about this ideological engagement through photographically illustrated news. By uncovering Life’s editorial approach this project proposes a new diagnostic for evaluating documentary images by re-configuring Hayden White’s incisive theory of emplotment—the process of engendering historical narratives with meaning— through semiotic models proposed by Louis Hjelmslev and Roland Barthes, thereby offering a useful tool for future scholars to re-examine modern media’s transition towards prizing visual immediacy over critical engagement.
Life’s editors’ link narrative devices and rhetoric with photographs to make these images appear as first-hand experience and function as objective conclusions. Life characterizes the Cold War as an epic moral struggle between the US and USSR, and its 1943 special issue on Russia acts as the comedic prologue to this narrative by distinguishing these ideologically disparate wartime allies. After post-war agreements fail, this congenial atmosphere swiftly transitions into another battle between democracy and tyranny, defined through literary conventions. Life employs synecdoche and allegory to encode photographs of individuals as icons of valorous populations (Americans and Eastern Europeans) and to symbolize concepts (democracy and charity). Metonymy and irony transform photographs into direct signs of Communism and visual evidence of its degeneracy. Life’s comic presentation of Marshal Josip Tito contrasts with its satiric coverage of Senator Joseph McCarthy to direct readers’ attention towards the best and worst possible courses of action regarding the Communist menace, at home and abroad.
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Wächter, Fenna [Verfasser]. ""A Way of Living" - Representations of Homeownership in LIFE Magazine / Fenna Wächter." Bonn : Universitäts- und Landesbibliothek Bonn, 2017. http://d-nb.info/1149050683/34.
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Kim, Sun-A. "Life and war in Korea photographic portrayals of the Korean War in Life magazine, July 1950 - August 1953 /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5548.
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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 27, 2009) Includes bibliographical references.
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Svensson, Kajsa, and Jenny Dahlgren. "Vissa saker kommer och går - magasinet består : En kvalitativ studie om värdegenererat innehåll hos det traditionella livsstilsmagasinet." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57422.
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Objective: The focus of this bachelor thesis is to study what a selection of magazine readers think generates value on the reading experience of a traditional lifestyle magazine. Furthermore create an deeper understanding of these values. Method: Qualitative interviews was used as the method to investigate the participants' view of the user experience when reading a lifestyle magazine paper. Seven interviews were conducted with people who prefer the traditional newspaper. Results: The results of this study show that it may be to early to talk about the print magazines dead. The physical and mental feeling that appear from reading a lifestyle paper magazine is almost impossible to implement in the digital version. Our results show that some of the underlying causes that lead to a the choise of the print magazine depends on the structure, the reading experience and the qualitative content that appears to be difficult to emulate on the web.
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Roupenian, Kristen Carol. "Dodging the Question: Language, Politics, and the Life of a Kenyan Literary Magazine." Thesis, Harvard University, 2013. http://dissertations.umi.com/gsas.harvard:11239.
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This dissertation investigates the artistic and linguistic strategies employed by the Kenyan literary magazine Kwani? during a period of intense social and political upheaval. Between the peaceful end of Daniel Arap Moi's dictatorship in 2002 and the violence that followed the contested Presidential elections of 2007, writers for the magazine used a language called sheng&mdasha youth-affiliated urban slang comprised of a complex, rapidly shifting blend of Kiswahili, English, and other local languages&mdashto negotiate between the global hunger for English and their country's complex cultural, political, and linguistic demands. The dissertation builds on a growing body of scholarship in literary criticism, linguistics, and cultural studies to document sheng's emergence as a literary idiom within Kenya, as well as the way it evolved as it traveled beyond the country's borders via inclusion in primarily English-language texts such as Uwem Akpan's short story collection Say You're One of Them.
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Cicero, Michelle Elizabeth. "Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966 /." Electronic version (PDF), 2007. http://dl.uncw.edu/etd/2007-3/cicerom/michellecicero.pdf.
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Winstead, Caitlin Leigh. "ART, LIFE, AND COMMUNITY IN RUSSIA ABROAD: AN EXAMINATION OF THE EMIGRE MAGAZINE TEATR’ I ZHIZN’." Miami University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=miami150163074847434.
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Norman, Nathaniel Don. "From a Record of Death to a Memory of Life: The Rise of the Biographical Obituary in The Gentleman's Magazine." Thesis, Virginia Tech, 2008. http://hdl.handle.net/10919/32008.
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The need for an examination of the rise of various journalistic and print forms in The Gentleman's Magazine is evident from the absence of scholarship in this area. One of the most important forms born in The Gentleman's Magazine is the obituary. Beginning as a sparse list of deaths appended to the back of each issue of the magazine, it came to occupy a larger role in the publication within a hundred years of its inception.
My study proposes to examine the reasons for this shift, focusing on the rise of the biographical form as it is treated in the works of Samuel Johnson, a prominent contributor to The Gentleman's Magazine, and practiced at the hands of John Nichols, one of the magazine's most prominent editors. My study also seeks to characterize the content of the obituaries by historicizing them in the context of the period and within the confines of the editorial policies of the magazine itself. The magazine's editorial persona, Sylvanus Urbanus, provides general terms whereby the dead may be characterized. Ultimately, my study is interested in examining the representations of the deceased in the obituary form as social markers, that are necessary for understanding how groups and individuals represented society.Master of Arts
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He, Zheng. "A revived life in a reviving culture: the Chinese reception of Byron in the short story magazine in 1924." Thesis, University of Iowa, 2012. https://ir.uiowa.edu/etd/2890.
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Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.
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The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
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Somogyi, Alexander Adorjan. "Women and Children First: American Magazine Image Depictions of Japan and the Japanese, 1951-1960." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1525995721331075.
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Moreau, Florence. "Pour une histoire culturelle du magazine "LIFE" dans les années 1950 : mythe, photojournalisme et rhétorique de l'image au service d'une culture visuelle américaine." Paris 7, 2012. http://www.theses.fr/2012PA070056.
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Fleuron du photojournalisme américain du XXe siècle qui connaît son apogée pendant les années 1950, le magazine Life jouit d'une aura prestigieuse qui en fait une entité iconique de la presse périodique illustrée et de la culture américaine du XXe siècle. Classiquement convoqué dans la littérature en sa qualité de parangon d'un genre de presse modélisant des pratiques éditoriales, Life endosse également jouer un rôle de « mémoire visuelle » de la société américaine du XXe siècle. La présente thèse intègre ce statut emblématique de Life, à la croisée de deux champs d'investigations distincts que sont les études américaines et l'histoire de la presse, autour de trois grands axes : historiographie, pratiques éditoriales et iconographie du magazine. Ceci, afin d'identifier et d'analyser les principaux enjeux impliqués dans le projet « d'histoire culturelle » que nous défendons dans notre analyse du contenu éditorial du magazine. Ce projet, né d'une certaine insatisfaction face à une critique idéologique qui analyse le contenu éditorial de Life dans son seul contexte politique, se traduit par la volonté de mettre en œuvre une méthodologie qui se propose de revisiter les pratiques intellectuelles élaborées par Life autour de la photographie. En concevant la réflexion autour des fonctions heuristiques, narratives et cognitives des images photographiques — assorties de leur mise en récit à travers des essais photographiques fondés sur une relation iconotextuelle qui met le texte au service de la narration visuelle — l'objectif de cette thèse est de faire la lumière sur le contenu éditorial d'un magazine qui semble paradoxalement mal connu, au regard de son statut iconiqueAs a leading 20 Century American photojournalism magazine, Life benefits from a prestigious aura turning it into an iconic entity — in press history, scholars usually refer to Life as a paragon of picture magazine when in the meantime Life plays a part in collective history as a Visual record of 20th Century American society -. The first part of this doctoral dissertation dedicated to examining the historiography of Life, explores the emblematic status held by Life, both on the academic field of press history and American studies. As a mainstream culture artifact, and under the impulsion of the counterculture of the 1960s, Life has largely been criticized for being a conservative media. Due to a dissatisfaction with the ideological critique towards Life — which often reduces the study of its editorial content to political issues — the second part of this work focuses on Life's editorial practices, so as to understand how its news content serves the establishment of a Visual culture, rather than offers a sole political statement. These first two parts are preliminary to the main purpose of this doctoral dissertation, which is to identify and analyze the main stakes that are raised when considering Life as a cultural artifact. Thus, the scope of the third part is to investigate Life's use of photography as means to celebrate and evaluate the cultural references the magazine highlights. The corpus of this investigation is a series of case studies, based on a selection of photo-essays published in Life during the early 1950s, when the magazine reached its golden age, so as to revisit this overrated area
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Duncan, Deidryn O. "High Heels and Rouge:Crafting the New Woman through Consumption in Linglong Women’s Pictorial Magazine (Linglong funu tuhua zazhi), 1931-1936." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1374078253.
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Flach, Katherine E. ""Eliot Elisofon: Bringing African Art to LIFE"." Case Western Reserve University School of Graduate Studies / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=case1427999641.
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DiBari, Michael Jr. "Advancing the Civil Rights Movement: Race and Geography of Life Magazine's Visual Representation, 1954-1965." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1304690025.
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Cochran, Sharayah. "An Impossible Alternative: Orientalism and Margaret Bourke-White's "A Moneylender's House" (1947)." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3760.
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Between 1946 and 1948, American photographer Margaret Bourke-White traveled to India while on assignments for Life magazine. Since the late 1940s, a photograph from these assignments that depicts three men sitting in an ornately decorated room has appeared in several publications and exhibitions under variations of the title A Moneylender’s House (1947). Though Bourke-White is traditionally categorized as a documentary photojournalist, her photograph exhibits motifs similar to those seen in European Orientalist paintings from the nineteenth century. Considering recent scholarship that has expanded the temporal and geographical parameters of the Orientalist photography genre, this thesis analyzes the “documentary” photograph, A Moneylender’s House, in its varied exhibition and publication contexts to determine whether they present the photographic subjects from a “nonrepressive and nonmanipulative perspective” (one that Edward Said suggests might provide an “alternative” to Orientalism), or reinforce the “Self/Other” binary at the core of Orientalism.
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Böserová, Jana. "Body Image v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77796.
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The Master's Thesis deals with the marketing research of the body image meaning in female and male life style magazines chosen. The main aim is to analyze the advertisement using the quantitative content analysis and to identify the most common elements presented, furthermore to analyse these elements based on the data obtained and to find out the difference of human body presented when female and male are the target groups. The secondary aim is defined as to prepare this analysis for the front-page of magazines chosen as well. The thesis is divided to several parts. The first part deals with the basic theoretical background of marketing communication focused on daily press, next section concentrates on the body image issue and self body feeling. The nature of practical section is the content analysis evaluation, summary of data obtained and drawing a conclusion together with marketing suggestion.
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Cruz, Patrícia Monteiro. "Dos contornos do corpo às formas do eu: a construção de subjetividades femininas na revista Sou+Eu!" Universidade Federal da Paraíba, 2010. http://tede.biblioteca.ufpb.br:8080/handle/tede/4494.
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Previous issue date: 2010-03-22Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
The current study aimed to understand how the media operates the construction of feminine subjectivity, constituting forms of self-projection by modeling the body and appearance. According these objectives, it had the body of 12 cover stories of the women's magazine "Sou+Eu!", of Editora Abril, reported between July 2008 to June 2009. Using reports sent by readers - that start to work as collaborators - and placed an order of the media discourse, the publication focuses on success stories about weight loss practices, associating them to a discourser of overcoming and self-esteem linked to ideal body image. The study analyzed how the diets discourse regiment woman around an aesthetic pattern on the thin body, and thus, as the magazine "Sou+Eu!" built knowledge about the female, reinforcing the place of media in current production of subjectivities. The approach of this research was the sociology of everyday life and the method of procedure was the analysis of media discourse and its implications for female subjectivity. Evidencing the social forms, the study of everyday life becomes effective to insinuate (instead of conceptualizing) and demonstrate (rather than explain) the complexities and subtleties of journalism and its influence on contemporary society, in which appearance and visibility are based on the tonic of daily living. Key-words: Media. Everyday life. Feminine subjectivity. Discourse. Magazine.
O presente estudo buscou compreender como a mídia opera a construção de subjetividades femininas, constituindo formas de projeção do eu mediante a modelagem do corpo e da aparência. Para tanto, tivemos como corpus 12 reportagens de capa da revista feminina Sou+Eu! , da Editora Abril, veiculadas entre julho de 2008 a junho de 2009. Valendo-se de relatos enviados pelas leitoras - que passam a funcionar como colaboradoras - e inseridos numa ordem de discurso midiático, a publicação privilegia histórias bem-sucedidas sobre práticas de emagrecimento, associando-as a um discurso de superação e auto-estima vinculado à imagem de corpo ideal. A pesquisa analisou de que modo os discursos sobre dietas alimentares arregimentam a mulher em torno de um padrão estético ligado ao corpo magro e, dessa forma, como a revista Sou+Eu! constrói saberes acerca do feminino, reforçando o lugar da mídia na produção de subjetividades atuais. Quanto à abordagem da pesquisa, a opção foi pela sociologia do cotidiano e o método de procedimento foi a análise do discurso midiático e suas implicações na subjetividade feminina. Ao evidenciar as formas sociais, o estudo do cotidiano torna-se eficaz por insinuar (em vez de conceituar) e demonstrar (no lugar de explicar) as complexidades e sutilezas do jornalismo e sua influência na sociedade contemporânea, na qual aparência e visibilidade sedimentam-se na tônica do viver diário.
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Ahmadi, Achachlouei Mohammad. "Environmental Impacts of Electronic Media : A Comparison of a Magazine’s Tablet and Print Editions." Licentiate thesis, KTH, Miljöstrategisk analys, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-118835.
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The aim of this thesis is to assess potential environmental impacts of electronic media distribution and consumption—from a life cycle perspective—as compared to those of print media. The thesis consists of a cover essay and two papers appended at the end of the thesis. The cover essay summarizes the papers and puts them in context. The main objectives of the thesis are twofold: to assess potential environmental impacts of production and consumption of tablet editions of magazines from a life cycle perspective (Paper I), and to compare potential environmental impacts of a magazine’s print edition with that of its tablet edition (Paper II). The thesis examines the following specific research questions: (1) What are the main environmental impacts of print and tablet editions? (2) Which activities are giving rise to the main environmental impacts of the print and tablet editions? (3) What are the key factors influencing these impacts? (4) What are major data gaps and uncertainties? Based on the present assessment, it is clear that for the print magazine, pulp and paper production is the principal cause of most of the potential environmental impacts. For this reason, the use of recycled paper, rather than virgin fiber, in newsprint production may considerably offset environmental impacts. For the tablet edition, the content production dominates the potential environmental impacts when readers are few. This appears to be the case in an emerging state of the magazine, but with distribution of more media products to smaller groups of people, this may persist for “mature” products as well. As the number of tablet readers grows, more of the environmental impact of the is due to manufacturing of the device and electronic distribution. However, content production may still be a major factor, depending on the specific environmental impacts studied.QC 20130306
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Lopes, Poliana Souza de Queiroz. "Nordeste Semiárido, semidramático: uma análise do cotidiano do Semiárido na revista Nordeste." Universidade Federal da Paraíba, 2013. http://tede.biblioteca.ufpb.br:8080/handle/tede/9786.
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The present study aimed to understand how journalism shapes Brazilian semi-arid Region (Northeast Region), based on the review of reports published in Nordeste (Northeast) Magazine. The choice for the analysis of this magazine was to be able to identify how this press media, which is produced in the northeast regional limits, deals with the semiarid. For that, this research had a corpus made of 12 copies of the magazine, published during the period from January to December of the year 2012. The choice of empirical clipping allowed us to investigate how this magazine talks about the region throughout the year. The theoretical reflections followed a path of approach that included a bibliographical survey about the semiarid region in Northeast, considering both its historical and geographical configuration, as well as the discoursed weaved about this portion; of Everyday life as a style and of the journalist as a reality producer. The methodology used was the formist paradigm, from the social forms. Through this procedure, it was possible to surpass the ready and fixed models and to look to the deeper appearance of daily life. Forms of gender, language, sources and themes were used as categories of analysis.
O presente estudo buscou entender como o jornalismo constrói o Nordeste Semiárido, a partir do exame de reportagens publicadas na revista Nordeste. A opção pela análise da revista, se deu para se poder identificar como um veículo impresso, produzido nos limites regionais nordestinos, trata este Semiárido. Para isso, se teve como corpus 12 exemplares da revista, publicados durante o período de janeiro a dezembro de 2012. A escolha do recorte empírico permitiu analisar como este veículo impresso discorre sobre a região durante todo o ano. As reflexões teóricas seguiram um caminho de abordagem que compreendeu um apanhado bibliográfico a respeito do Nordeste Semiárido, considerando tanto a sua configuração histórica e geográfica, quanto os discursos tecidos sobre essa porção; do cotidiano enquanto estilo e do jornalismo construtor de realidades cotidianas. A metodologia utilizada foi o paradigma formista, a partir das formas sociais. Por meio deste procedimento foi possível ultrapassar os modelos prontos e fixos e buscar a profunda aparência da vida cotidiana. Formas de gênero, de linguagem, de fontes e de temáticas, foram utilizadas como categorias de análise.
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Dieterich, Danielle May. "Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age." University of Akron / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628.
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Tavares, Frederico de Mello Brandão. "Ser revista e viver bem: um estudo de jornalismo a partir de Vida Simples." Universidade do Vale do Rio dos Sinos, 2011. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3524.
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CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico
Esta pesquisa investiga a revista impressa como um meio de comunicação e como um produto jornalístico. Apesar de muito presente em uma série de estudos, a revista ainda é pouco pensada como objeto central de reflexões no interior dos campos do Jornalismo e da Comunicação. Nesse sentido, o objetivo principal do trabalho diz respeito a duas questões encadeadas. A primeira delas aponta para a compreensão da revista por ela mesma, buscando entender como tal produto engendra e incorpora processos comunicativos e jornalísticos próprios. A segunda, enfocando empiricamente tal propósito, problematiza sobre essa processualidade a partir de uma única publicação, a revista Vida Simples, da Editora Abril. Considerando o universo temático da qualidade de vida sobre o qual versa a revista e as afetações existentes no encontro de seus temas com práticas e estruturas jornalísticas específicas, analisa-se a constituição editorial da publicação e a elaboração concomitante de um significado sobre o bem viver na sociedade. Sustentando o percurso analítico, encontram-se questões que perguntam sobre a revista e sobre seu jornalismo, conceituando sua especificidade para além de sua especialização. Além disso, contextualiza-se a revista delimitando o papel de seu amadurecimento histórico na formulação de características próprias e indicando como seu encontro com a temática da qualidade de vida condiz com lógicas mercadológicas e sociais no cenário contemporâneo da segmentação e da midiatização. Em termos teóricos, são tratados aspectos que encaminham um pensamento em direção à tensão entre uma realidade social e outra revistativa (da revista), entrecruzadas por questões relacionadas ao pertencimento do jornalismo ao tempo presente, atendendo a certas demandas informativas e construindo um tipo de conhecimento específico sobre o mundo. Na observação sistematizada dos projetos editorial e gráfico, dos conteúdos trabalhados pela revista e dos editoriais publicados mensalmente como cartas aos leitores, traça-se um conjunto reflexivo que desvela uma globalidade cujo liame constituinte dá a ver sua revistação, movimento que aciona sua singularidade.
This research investigates magazines as a communication medium and as a journalistic product. Despite being present in a series of studies, magazines are still not thought of as a central object of reflection within the fields of Journalism and of Communication Studies. In this sense, the main objective of this study concerns two interconnected questions. The first deals with a comprehension of the magazine by itself, seeking to understand how the product engenders and incorporates particular communicative and journalistic processes. The second question, empirically focusing on this point, discusses this particular process according to one publication, the magazine Vida Simples published by Editora Abril. Considering the theme of quality of life, which the magazine deals with and the mannerisms present in the encounter between its themes and specific journalistic practices and structures, the study here analyzes the editorial constitution of the publication and the concomitant establishment of a meaning about living well in society. In order to support the analytic course of this study, questions about the magazine and its journalistic style guide the study, seeking to conceptualize the particularity of the magazine beyond the themes it specializes in. Furthermore, the study contextualizes the magazine delimiting the role of how it historically matured into formulating its own characteristics and indicating how the encounter with the theme of quality of life agrees with certain market and social logics of the segmentation and mediatization of the contemporary scenario. In theoretical terms, the study deals with aspects that lead to a reflection in the direction of the tension between social reality and the magazines own style, intertwined by issues related to how journalism belongs to the present, how it deals with certain information demands and how it builds a specific type of knowledge about the world. From the systematic observation of the editorial projects and images of the contents worked on by the magazine and of the editorials published monthly, such as letters to the readers, one can draw reflections that reveal the magazine?s globality, conveying a movement that gives it a singularity we are calling revistação.
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Ahmadi, Achachlouei Mohammad. "Exploring the Effects of ICT on Environmental Sustainability: From Life Cycle Assessment to Complex Systems Modeling." Doctoral thesis, KTH, Miljöstrategisk analys (fms), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171443.
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The production and consumption of information and communication technology (ICT) products and services continue to grow worldwide. This trend is accompanied by a corresponding increase in electricity use by ICT, as well as direct environmental impacts of the technology. Yet a more complicated picture of ICT’s effects is emerging. Positive indirect effects on environmental sustainability can be seen in substitution and optimization (enabling effects), and negative indirect effects can be seen in additional demand due to efficiency improvements (rebound effects). A variety of methods can be employed to model and assess these direct and indirect effects of ICT on environmental sustainability. This doctoral thesis explores methods of modeling and assessing environmental effects of ICT, including electronic media. In a series of five studies, three methods were at times applied in case studies and at others analyzed theoretically. These methods include life cycle assessment (LCA) and complex systems modeling approaches, including System Dynamics (SD) and agent-based (AB) modeling. The first two studies employ the LCA approach in a case study of an ICT application, namely, the tablet edition of a Swedish design magazine. The use of tablets has skyrocketed in recent years, and this phenomenon has been little studied to date. Potential environmental impacts of the magazine’s tablet edition were assessed and compared with those of the print edition. The tablet edition’s emerging version (which is marked by a low number of readers and low reading time per copy) resulted in higher potential environmental impacts per reader than did the print edition. However, the mature tablet edition (with a higher number of readers and greater reading time per copy) yielded lower impacts per reader in half the ten impact categories assessed. While previous studies of electronic media have reported that the main life-cycle contributor to environmental impacts is the use phase (which includes operational electricity use as well as the manufacture of the electronic device), the present study did not support those findings in all scenarios studied in this thesis. Rather, this study found that the number of readers played an important role in determining which life-cycle phase had the greatest impacts. For the emerging version, with few readers, content production was the leading driver of environmental impacts. For the mature version, with a higher number of readers, electronic storage and distribution were the major contributors to environmental impacts. Only when there were many readers but low overall use of the tablet device was the use phase the main contributor to environmental impacts of the tablet edition of the magazine. The third study goes beyond direct effects at product- and service-level LCAs, revisiting an SD simulation study originally conducted in 2002 to model indirect environmental effects of ICT in 15 European countries for the period 2000-2020. In the current study, three scenarios of the 2002 study were validated in light of new empirical data from the period 2000–2012. A new scenario was developed to revisit the quantitative and qualitative results of the original study. The results showed, inter alia, that ICT has a stimulating influence on total passenger transport, for it makes it more cost- and time-efficient (rebound effects). The modeling mechanism used to represent this rebound effect is further investigated in the fourth study, which discusses the feedback loops used to model two types of rebound effects in passenger transport (direct economic rebound and time rebound). Finally, the role of systems thinking and modeling in conceptualizing and communicating the dynamics of rebound effects is examined. The aim of the fifth study was to explore the power of systems modeling and simulation to represent nonlinearities of the complex and dynamic systems examined elsewhere in this thesis. That study reviews previous studies that have compared the SD and AB approaches and models, summarizing their purpose, methodology, and results, based on certain criteria for choosing between SD and AB approaches. The transformation procedure used to develop an AB model for purposes of comparison with an SD model is also explored. In conclusion, first-order or direct environmental effects of ICT production, use, and disposal can be assessed employing an LCA method. This method can also be used to assess second-order or enabling effects by comparing ICT applications with conventional alternatives. However, the assessment of enabling effects can benefit from systems modeling methods, which are able to formally describe the drivers of change, as well as the dynamics of complex social, technical, and environmental systems associated with ICT applications. Such systems methods can also be used to model third-order or rebound effects of efficiency improvements by ICT.Den ökande produktionen och konsumtionen av produkter och tjänster inom informations- och kommunikationsteknik (IKT) leder till en ökning av den globala elanvändningen samt direkta miljökonsekvenser kopplade till IKT. Men IKT har även indirekta miljömässiga effekter. Dessa kan vara positiva till exempel genom substitutions- och optimeringseffekter eller negativa genom att till exempel ge upphov till ytterligare efterfrågan på grund av effektivisering (så kallade reboundeffekter). Olika metoder kan användas för att modellera och bedöma både direkta och indirekta effekter av IKT. Syftet med denna avhandling är att undersöka metoder för modellering samt att studera miljöeffekter av IKT och elektronisk media med hjälp av livscykelanalys (LCA) och även modellering av komplexa och dynamiska system, samt simuleringsteknik, så som System Dynamics (SD) och agentbaserad (AB) modellering. Avhandlingen omfattar fem artiklar (artikel I-V). Artikel I & II beskriver resultaten från en fallstudie där miljöeffekter kopplade till en svensk tidskrift studeras med LCA. Tidskriftens version för surfplatta samt motsvarande tryckta version studeras och jämförs. Artikel III går ett steg vidare från produktnivåns LCA. Artikeln återkopplar till en SD simuleringsstudie som ursprungligen genomfördes under 2002. Simuleringsstudien gällde framtida miljöeffekter av IKT i 15 europeiska länder med tidspespektivet 2000-2020. I artikeln valideras tre scenarier från simuleringsstudien med hjälp av nya empiriska data från 2000-2012 och ett nytt scenario modelleras. Kvantitativa och kvalitativa resultat från den ursprungliga studien diskuteras. Till exempel visar artikel III att IKT har en stimulerande effekt på den totala persontrafiken genom att göra den mer kostnads- och tidseffektiv (reboundeffekt). Modelleringsmekanismen som används för att representera denna reboundeffekt diskuteras vidare i artikel IV. Artikeln belyser och diskuterar den återkopplingsslinga (feedback-loop) som används för att modellera två typer av reboundeffekter kopplade till persontrafik (direkt ekonomisk rebound och tidsrelaterad rebound) samt jämför med en tidigare studie. Artikel IV behandlar också den roll systemtänkande och modellering kan spela i konceptualisering och kommunikation av reboundeffekters dynamik. För att ytterligare undersöka systemmodelleringens och simuleringens möjligheter att representera icke-linjära komplexa och dynamiska system (exempel på sådana diskuteras i artikel III och IV), sammanställer artikel V tidigare studier som jämför SD och AB-metoder och -modeller. Studiernas mål och metod summeras och resultaten med avseende på vilka kriterier som presenteras för att välja mellan SD och AB sammanställs. Även processen för att omvandla en befintlig SD-modell till en AB-modell beskrivs. Avhandlingens slutsats är att LCA och systemmodelleringsmetoder kan vara användbara för att studera IKTs direkta effekter så väl som indirekta effekter på miljön.
QC 20150813
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Dawkins, Charlie. "Modernism in mainstream magazines, 1920-37." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:71ef5fb2-9a5a-4277-9b0d-edf307acd1e7.
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This thesis studies five mainstream British weekly magazines: 'Time and Tide', the 'Nation and Athenaeum', the 'Spectator', the 'Listener', and the 'New Statesman'. It explores how these magazines reviewed, discussed and analysed modernist literature over an eighteen-year span, 1920-37. Over this period, and in these magazines, the concept of modernism developed. Drawing on work by philosopher Ian Hacking, this research traces how the idea of modernism emerged into the public realm. It focuses largely on the book reviews printed in these magazines, texts that played an important and underappreciated role in negotiations between modernist texts and the audience of these magazines. Chapter 1, on 'Time and Tide', covers a period from the magazine's inception in 1920 to 1926, and draws particularly on Catherine Clay's work on this magazine. It discusses the genre of 'weekly review' that this new magazine attempted to join, and the cultural place of modernism in the early 1920s. Chapter 2, on the 'Nation and Athenaeum', covers Leonard Woolf's literary editorship (1923-30), under the ownership of J. M. Keynes, and makes use of Keynes's archive at King's College, Cambridge, and Woolf's at the University of Sussex. Chapter 3, on the 'Spectator', covers Evelyn Wrench's editorship (1925-32), and explores the relationship between this magazine, ideologies of conservatism, and modernism. Chapter 4, on the 'Listener', focuses on the magazine's publication of new poetry, including an extraordinary 1933 supplement that printed W. H. Auden's 'The Witnesses'. This work revolves around Janet Adam Smith, literary editor in these years, and draws on Smith's archive at the National Library of Scotland as well as the BBC archives at Caversham. Chapter 5, on the 'New Statesman' in the 1930s under new editor Kingsley Martin, explores a period when modernism was more widely recognized, and pays particular attention to a short text by James Joyce printed in 1932, 'From a Banned Writer to a Banned Singer'.
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Larson, Christina F. "America Seen through the Work of Paul Sample." Case Western Reserve University School of Graduate Studies / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=case1427980908.
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Ogawa-Yukitomo, Nicole S. "Japanese Office Ladies: A Life of Luxury." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/scripps_theses/588.
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This study is an initial attempt to investigate the relationship between the portrayal of Japanese OL or “Office Ladies” in different media: formal scholarly studies on OL and informal sources such as recruiting lectures, online articles, and Japanese magazines that target OL, specifically CanCam, Sweet, and JJ. The term OL has generally been used to describe a short-term low-paying clerical position, requiring minimal skills, for young women primarily age 20s to 30s. The OL position can thus be seen as a gendered profession with little corporate mobility. However, most of the websites and magazines for these working women feature articles on the latest styles and are full of fashionable attractive women advertising the latest designer goods and the up and coming designer must-have brands of the season. With the skyrocketing of the Japanese economy in the pose-WWII era, women have become the country’s primary consumers, and OL appear to be playing a central role in this new consumer-heavy culture. Thus using both scholarly and primary sources, this thesis will explore this gap between the reality of OL and the romanticized version portrayed in these magazines. Although scholarly sources often depict the OL lifestyle to be tedious, gendered, and overall unfavorable for workingwomen in Japan, my thesis hopes to explore the positive aspects of the OL lifestyle as well and examine the reasons why women buy into this OL culture via these magazines and sites.
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Buaphet, Permtip. "Readers' real-life narratives in selected contemporary Thai and UK women's magazines : a comparative study." Thesis, University of York, 2014. http://etheses.whiterose.ac.uk/6705/.
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The primary aim of my study is to examine how readers’ real-life narratives in selected women’s magazines from the UK and Thailand construct women in these two different cultural contexts. My research provides an understanding of the social construction of women’s gendered identity in women’s personal stories in particular women’s magazines. This study is based on 84 issues of four magazines covering the period November 2010 – November 2011. Two of the magazines are from the UK and two are from Thailand: Woman; Woman and Home (the UK and Thai editions); and Poo Ying. These magazines were selected because they aim at a similar readership, women in their 30s and over. My analysis shows that the readers’ narratives in these four magazines centre predominantly on the following four topics, presented in terms of how prevalent they were: 1) confidence-building, 2) employment, 3) romantic relationships and marriage, and 4) family. These topics form the core of my analysis chapters. Altogether they reveal that women are constructed somewhat differently in the Thai and UK magazines in question. In the UK magazines, women were constructed as imperfect but improvable. Readers’ narratives had the function to suggest to actual readers of these narratives how they themselves might deal with similar issues. By contrast, women in the Thai magazines were normally constructed as ‘ideal’ in terms of already having achieved success. The readers were thus meant to admire the women whose stories were narrated since the women’s stories were presented as examples of an already achieved ‘ideal’ life. But there was no indication how this ideal was achieved. It thus represented a state rather than a process. The magazines provided testimony to the difference between Thai and British public culture in terms of what could and could not be talked about.
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Edgell, Robert Anthony. "Creativity and management in the media industry empirical analysis of North American independent magazines /." Gutenberg AG : Univ. of St. Gallen, 2007. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=35635162&site=ehost-live.
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Aigner, Joachim Felix. "Environmental Implications of Media Consumption embedded in Digital Ecosystems : A bottom-up systems approach to the perennial case of paperless reading in Germany." Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-235724.
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Digitalization has been reshaping the media landscape in recent years, often conveying an implicit promise of becoming less dependent on physical resources. At the same time, the current understanding of digital reading goes beyond dedicated e-readers or definable digital media products such as magazines or newspapers. In fact, it must be perceived as a function or service obtained from existing and ever-expanding “digital ecosystems”. There is furthermore a clear and unambiguous trend that relatively small and mobile devices are on the rise for consuming all kinds of media. Next to potentially enabling environmental gains compared to traditional paper-based media consumption, there are agreeing indications of a shift from overall electricity consumption dominated by end-user devices towards an increasing importance of less tangible data transmission networks and data centers. Therefore, a bottom-up analysis is deemed to compliment more general top-down observations and assessments. To this end, an elaborated reference scenario is proposed as to bridge the mere analytical method of Life Cycle Assessment (LCA) with behavioral aspects based on German market observations and surveys. The prevailing aim of this study is to detect environmental hot-spots and absolute impacts linked to the service of accessing text-based content via connected electronic devices. In doing so, this study takes the position that both types of media consumption – digital and paper-based - are incommensurable due to the very evident differences in provided functions, markets, and industries. Therefore, an attributional and stand-alone LCA is considered appropriate. The perceived current situation (reference scenario) evolves around substantiated estimates and assumptions concerning production of devices, use of devices as well as operation of essential data transmission network components. Looking at potential hot-spots, electricity consumption linked to data transmission could be a decisive factor for the environmental performance of digital reading. However, the actual importance of data transmission infrastructures depends on both methodological choices and a range of parameters or trends. For instance, the relative importance is shifted when more recent estimates of electricity intensities are incorporated. Depending on actual and localized electricity intensity of data transmission, the amount of data required to provide an expected function may inhibit environmental potentials of digital media consumption. Postulating average annual consumption of digital contents and assuming actual substitution of equivalent printed media products, about 50 kg CO2-equivalents. could potentially be avoided. This theoretical potential is based on the calculated global warming potential (GWP) associated with digital reading according to the reference scenario which amounts to about 29 kg CO2-equivalents. Therefore, this study supports findings from previous studies that indicated environmental benefits of digital reading. Compared to other functions or services (e.g. video/music streaming, podcasts, audio books) embedded in the same “digital ecosystems”, reading requires little amount of data. If allocation of upstream effects is based on time, the relative importance of data transmission networks could be gauged and compared by adopting a “data-to-service time” ratio. Taking the reference scenario as a starting point, a perceivable ratio for digital reading is 0.015 GB/h, including systemic inefficiencies. In contrast, streaming of high-definition video contents can easily consume 3 GB/h, a 200-fold increase. The audience of this study comprises providers of digital reading services and/or other media services as well as end-users as integral element in “digital ecosystems”. Besides, the report proposes a conceptual assessment framework which can be applied to other contemporary digital services or functions.De senaste åren har digitalisering omformat medielandskapet, med ett implicit löfte om att minska beroendet av fysiska resurser. Dessutom finns det tydliga trender som pekar mot en ökad användning av små, mobila enheter för att konsumera alla sorters media. En uppdaterad bottom-up analys bedöms komplettera mer generella observationer och bedömningar. Om man antar årliga genomsnittliga konsumtionsmönster i Tyskland, så är tillverkningen av elektroniska slutanvändarenheter – oavsett om de är till för enskilda ändamål (e-läsare) eller om de är multifunktionella (smartphone, surfplatta) – onekligen en miljömässigt kritisk punkt för digitalt läsande. Elförbrukningen, som sker i samband med dataöverföringen, kan också vara en avgörande faktor för den övergripande miljöpåverkan av digital läsning. Dock beror den faktiska påverkan av dataöverförningsinfrastrukturer dels på metodologiska val men även på ett antal andra parametrar och trender. Genom att undersöka indikatorn för global uppvärmning kan denna studie konstatera att resultaten stödjer tidigare forskning, som redan pekar på de miljömässiga vinsterna av digitalt läsande. Målgruppen för denna studie innefattar både distributörer av digitala läs-tjänster och/eller andra media tjänster såväl som slutanvändare som ett integrerat element i ”digitala ekosystem”.
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Gresh, Kristen Ann. "The Family of man : histoire critique d'une exposition américaine." Paris, EHESS, 2010. http://www.theses.fr/2010EHES0132.
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En 1955, Edward Steichen organise l'exposition monumentale «The Family of Man» au Museum of Modem Art (MoMA) à New York, qui a été ensuite exposée dans le monde entier sous les auspices de l’United States Information Agency. L'objectif principal de cette thèse est de retracer les arcanes de cette exposition afin de créer un document de référence dévoilant sa nature concrète. Cette démystification de l'exposition a été conçue à partir de témoignages directs de photographes participants recueillis par l'auteur, complétée par un travail d'analyse de documents d'archives inédits. La première partie s'interroge sur les programmes du Musée lors de la Seconde Guerre mondiale qui ont préparé le terrain pour «The Family of Man», sur le personnage de Steichen et sur son rôle de directeur du département de la photographie du MoMA. La deuxième partie remonte aux prémices du projet, afin d'éclaircir les diverses collaborations de Steichen, comme de nombreuses correspondances, des réunions collectives, et un voyage déterminant en Europe. La troisième partie met en lumière les méthodes et les résultats du travail de Steichen, à la fois comme photographe et comme éditeur. A l'appui d'une discussion des sources, notamment journalistiques, les contours du monde de la photographie de presse à l'époque sont esquissés, suivis d'une synthèse de l'exposition et de sa diffusion à l'étranger en plusieurs versions. Ce travail révèle que «The Family of Man», à la fois véritable prouesse de la photographie et arme de propagande, témoigne de toute une chaîne de contacts et de connaissances au sein du monde de la photographie et de la politique, et des croisements entre ces deux mondesIn 1955, Edward Steichen organized the historic exhibition "The Family of Man" at the Museum of Modem Art (MoMA) in New York. Under the auspices of United States Information Agency, it was exhibited throughout the world and gained a mythic status. This dissertation looks beyond that myth, in order to present a reference document with background information not previously examined. It is based on the author's research involving personal interviews with photographers who contributed to the exhibition as well as the analysis of unpublished archival documents. Part 1 explores the MoMA's World War II programs that paved the way for "The Family of Man", Steichen's career and his role as director of the museum's photography department. Part II traces the origins of the project, showing Steichen's various collaborations through a thorough examination of his correspondence, his individual and group meetings with photographers, and, in particular, his decisive trip across Europe. Part III examines the methods and results of Steichen's work, as both photographer and editor. A discussion of the sources of "The Family of Man", mainly photojournalistic, illustrates the contours of press photography at the time followed by a synopsis of the exhibition and its international circulation, in several versions. This dissertation demonstrates how "The Family of Man" was a tour de force in the history of photography because of Steichen's ability to combine his innovative photographic and editing skills that exploited the medium to communicate a political agenda that is a reflection of a complex network of colleagues, friends and acquaintances from the world of photography and of politics
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Weil, Lisa Heffernan. "A good line of advertising the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905 /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/5053.
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Thesis (M.A.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 15, 2008) Includes bibliographical references.
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Nunes, Gilcerlandia Pinheiro A. "A vestimenta e a moda: uma an?lise da revista estilo." Universidade Federal do Rio Grande do Norte, 2010. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13628.
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Previous issue date: 2010-08-23Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico
This research addresses the consumption of women's fashion, through an analysis of the contents of the Estilo magazine. This magazine is an licensing of American Instyle, directed at the female, published by Editora Abril in Brazil since 2002. To guide this research, in relation of the fashionable field, some relevants concepts and authors were worked, like Pierre Bourdieu, Gilda de Souza Melo, Georg Simmel, Gilles Lipovetsky among other fundamental to understanding both the consumption and fashion. Still in search of understanding the discourses that permeated the fashion world were done semi-structured interviews with two costume designers who work in two different shops specializing in fabrics in the Natal's city. Were analyzed Estilo magazines published from June 2008 to June 2009, relating to the data collected in interviews in order to understand how discourses are constructed and disseminated, becoming so efficient in the seduction of women's groups which is directed to achieve and consolidate the production of appropriate and acceptable form to wear
Trata-se nesta disserta??o do consumo de moda feminina, atrav?s de uma an?lise dos conte?dos da revista Estilo. Esta Revista ? um licenciamento da americana Instyle direcionada ao p?blico feminino publicada no Brasil pela Editora Abril desde 2002. Para o norteamento da pesquisa, foram trabalhados alguns conceitos pertinentes ?s discuss?es do campo da moda em autores como Pierre Bourdieu, Gilda de Melo e Souza, Georg Simmel, Gilles Lipovetsky entre outros fundamentais ? compreens?o tanto do consumo quanto da moda. Ainda em busca da compreens?o dos discursos que permeiam o mundo da moda foram realizadas entrevistas semi-estruturadas com duas figurinistas que trabalham em duas lojas diferentes especializadas em tecidos na cidade de Natal. Foi feita an?lise das revistas Estilo publicadas no per?odo de junho de 2008 e junho de 2009, relacionando com os dados coletados nas entrevistas com o intuito de entender como os discursos s?o constru?dos e disseminados, tornando-se, portanto, eficientes na sedu??o dos grupos de mulheres as quais se direciona para conseguir produzir e consolidar tipos de gostos adequados e aceit?veis de vestir
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Steinebach, Mario, Katharina Thehos, Christine Häckel-Riffler, Antje Brabandt, Michael Chlebusch, Nicole Leithold, Carina Linne, and Arne Werner. "TU-Spektrum 3/2007, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2007. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200702091.
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Freitas, Clarissa Rodrigues. "Um circuito para a possibilidade: as revistas de poesia na década de 70." Universidade do Estado do Rio de Janeiro, 2013. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=6014.
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As revistas de poesia dos anos 70 são importante objeto de estudo, busca-se através delas compreender como essa produção literária articula com o conteúdo histórico-cultural, mas principalmente como a análise dessa produção é fundamental para mostrar a maneira com a qual se articulavam e se misturavam as tendências poéticas da década de 70. Para observar esse panorama foram utilizadas as revistas de poesia Navilouca, Polem, Almanaque Biotônico Vitalidade, Código e Alguma Poesia, assim como foram abordadas as principais vertentes culturais atuantes na época como tropicalismo, concretismo, arte engajada e poesia marginal. Foi traçado um panorama cultural da década de 60 e 70 e foram adicionadas questões ligadas ao mercado editorial no período e como as revistas de poesia atuam na construção da literatura como uma possibilidade de circulação da atividade poética dessa épocaThe poetry magazines of the 70s are an important object of study, search through them to understand how this literary production articulates with the historical and cultural content, but mainly as a fundamental analysis of this production is to show how to articulate and mixed trends poetics of the '70s. To observe this panorama were used poetry magazines such as Navilouca, Polem, Almanaque Biotônico de Vitalidade, Código e Alguma Poesia, and was approached major cultural strands acting at the time as tropicalismo, concreteness, engaged art and poetry marginal. It traced a cultural panorama of the 60s and 70s, and were added market issues in the period such as editoral magazines of poetry in construction work of literature as a possibility of movement of poetic activity of the moment
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Silva, Claudia Palma da. "As pr?ticas de rela??es p?blicas na cultura digital : uma an?lise da narrativa transm?dia do Magazine Luiza atrav?s da personagem L?" Pontif?cia Universidade Cat?lica do Rio Grande do Sul, 2015. http://tede2.pucrs.br/tede2/handle/tede/6001.
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This dissertation is a study into the use of transmedia storytelling as practiced in Public Relations, analyzing the content produced by "Magazine Luiza" through the character of "Lu". Through content analysis and case studies, one observes how the story of the character flows between various kinds of digital media, and how this strategy of communication can be associated to Public Relations practices. The concept of transmedia storytelling establishes what Jenkins (2009) defines as a story which develops through multiple media platforms, with every new piece of context contributing in its own distinct and valuable ways to the whole. Analyzed mediums included the brand's website and blog, Facebook, Google+, Twitter, and Youtube.
Este trabalho ? um estudo sobre a apropria??o da narrativa transm?dia como pr?tica de Rela??es P?blicas, analisada no conte?do produzido pelo Magazine Luiza atrav?s da personagem Lu. Por meio da metodologia de an?lise de conte?do e do estudo de caso, observa-se como a narrativa da personagem flui entre as m?dias digitais da marca e como a estrat?gia de comunica??o transmidi?tica pode ser associada ?s pr?ticas de Rela??es P?blicas. O conceito de narrativa transm?dia compreende o que Jenkins (2009) define como uma hist?ria que se desenrola atrav?s de m?ltiplas plataformas de m?dia, com cada novo contexto contribuindo de maneira distinta e valiosa para o todo. As m?dias analisadas foram o site, o blog da marca, o Facebook, o Google+, o Twitter e o YouTube. Esse estudo buscou entender como a l?gica transm?dia pode ser incorporado nas atividades de rela??es p?blicas e da comunica??o social, como o varejo pode construir estrat?gias para a cria??o de franquias e universos em torno das marcas.
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Braglia, Nádia Christina. "Paulicéia de ontem: as revistas ilustradas e o viver urbano nas primeiras décadas do século XX." Pontifícia Universidade Católica de São Paulo, 2011. https://tede2.pucsp.br/handle/handle/12687.
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Previous issue date: 2011-08-12Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
This study reflects about new forms of sociabilities, habits and tastes appeared in the city of São Paulo between beginning of twenty century and the 1920 decade. Analysis advertisements and personal announcements that acted as transmitter in newspapers and periodicals such as: Vida paulista, A lua, Vida Moderna e A Cigarra, that circulated in the city in beginning of decade of twenty century. The study deliniates the geography of new spaces localized in the Triangle and its around, such like and to beyond the central region, and what forms these new spaces of leisure and sociabilities were divulged and inserted mainly in the daily life of cream of Paulistan s society and what ways they built an imaginary idea about the city that they wished to become modern and civilized such as the European standard
Este estudo reflete sobre as novas formas de sociabilidades, hábitos e gostos surgidos na Cidade de São Paulo entre o início do século XX e a década de 1920. A partir da análise dos anúncios e das notas sociais veiculadas nas revistas ilustradas, Vida paulista, A lua, Vida Moderna e A Cigarra que circularam na Cidade nas décadas iniciais do século XX, o estudo traça a geografia dos novos espaços localizados no Triângulo e em seu entorno, bem como, para além da região central e, de que forma esses novos espaços de lazer e sociabilidades foram divulgados e inseridos principalmente no cotidiano das elites paulistanas e, de que maneira construíram um imaginário sobre a Cidade que se desejava moderna e civilizada nos moldes europeus
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Purcino, Luciana Sales 1976. "Alimentação e nutrição na mídia : um estudo sobre as revistas on-line femininas para adolescentes Capricho e Todateen." [s.n.], 2014. http://repositorio.unicamp.br/jspui/handle/REPOSIP/268956.
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Orientador: Vera Regina Toledo CamargoDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
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Resumo: Na sociedade contemporânea, os meios de comunicação social assumem um papel central nas atividades em geral, configurando-se como uma ferramenta fundamental para o exercício da cidadania e para a difusão do conhecimento, situação constatada também no campo da alimentação e da nutrição. O tema alimentação e nutrição é cada vez mais evidenciado nas diversas mídias; uma presença que tem sido valorizada por seu potencial em contribuir com a promoção da alimentação saudável e da saúde; mas também, tem sido questionada quanto à credibilidade e à adequação, muitas vezes, comprometidas por influências de mercado como, por exemplo, as determinadas pela indústria da estética. Diante desta problemática, nesta dissertação objetivou-se avaliar a qualidade dos conteúdos relacionados ao tema alimentação e nutrição das revistas on-line femininas para adolescentes Capricho e Todateen. Foi realizada uma pesquisa qualitativa através do método Análise do Conteúdo em associação a referenciais teórico-conceituais dos Estudos Culturais. O corpus de análise foi constituído por 111 textos (68 textos da revista on-line Capricho e 43 textos da revista on-line Todateen). O corpus foi selecionado através de busca no site das revistas Capricho e Todateen com palavras-chave relacionadas ao tema alimentação e nutrição, adotando-se o recorte temporal de um ano (ano de 2012). Os principais resultados e análises dos textos do corpus foram: as celebridades foram as fontes de informação preferenciais; a função principal das fontes foi relatar experiências pessoais; a abordagem foi predominantemente fatual; a utilização de termos linguísticos foi inadequada com prejuízo de sentido; a ocorrência de informações promotoras de práticas alimentares saudáveis foi reduzida; assuntos de interesse público praticamente não entraram em pauta; o enquadramento caracterizou-se pela prevalência da dimensão biológica da alimentação e nutrição com foco na estética e pela concepção sobre alimentação e nutrição baseada mais na ideia de dieta restritiva do que de alimentação saudável. Os resultados obtidos permitem afirmar que os conteúdos das revistas analisadas não apresentam qualidade satisfatória e potencial para contribuir com a segurança alimentar e nutricional das adolescentes
Abstract: In modern society, the media play a central role in different sectors, since they appear as a fundamental tool for the exercise of citizenship and the dissemination of knowledge - a situation that is also verified in the fields of alimentation and nutrition . The topic of alimentation and nutrition is increasingly noticeable in various media: this presence has been valued for its potential to contribute to the promotion of healthy nutrition and health in general; however, it has also been questioned as to its credibility and adequacy which are often compromised by market influences (determined by the esthetic industry, for instance). Given these issues, this dissertation sought to analyze the quality of the content related to the topic of alimentation and nutrition in two online teen magazines - Todateen and Capricho. A qualitative research was performed using the Content Analysis method in combination with theoretical and conceptual frameworks of the Cultural Studies. The corpus for analysis consisted of 111 texts (68 texts of the online magazine Capricho and 43 texts of the online magazine Todateen). The corpus was selected by searching in the websites of the magazines Capricho and Todateen using keywords related to the topics of alimentation and nutrition, and we selected the time frame of one year (year 2012). The main results and analysis of the texts in the corpus were: celebrities were always the preferred sources of information; the main role of the sources was to report personal experiences; the approach was predominantly factual; the use of linguistic terms was inadequate and presented a loss of meaning; the occurrence of information promoting healthy nutrition practices was reduced; issues of public interest hardly entered on the agenda; the framework was characterized by the prevalence of a biological dimension for alimentation and nutrition with a focus on esthetics, and the concepts of alimentation and nutrition were more based on the idea of a restrictive diet than on healthy eating. These results allow us to affirm that the contents of the magazines analyzed do not present satisfactory quality and potential to contribute to alimentation and nutrition safety of adolescents
Mestrado
Divulgação Científica e Cultural
Mestra em Divulgação Científica e Cultural
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Azev?do, Jeany Santos De Carvalho. "A constru??o discursiva do trabalho feminino em revistas: uma compara??o entre Jornal das Mo?as e Claudia." Universidade Estadual de Feira de Santana, 2018. http://tede2.uefs.br:8080/handle/tede/676.
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Funda??o de Amparo ? Pesquisa do Estado da Bahia - FAPEB
The present research constitutes a study about the discursive construction of feminine work based on written and imagetic texts published in Jornal das Mo?as (fifties of the twentieth century) and Claudia (from 2010 to 2015 of the twenty-first century) magazines. These magazines for women talk about subjects considered important to this public in their determined conditions of production. This theme is relevant because of the necessity of observing how it is constructed the discourse about women and work as well as it provides the opportunity to comprehend the reason why some discourses about the position women can/have to occupy in the society are reproduced/silenced nowadays, mainly concerning outdoor work. The theoretical scope of the research is centered on P?cheux?s Discourse Analyses, specially the studies of Orlandi (2007, 2015) and P?cheux (1993, 2006). Thus, some basic assumptions of this theory are relevant to this study, such as: imaginary, discursive and ideological formations, which guide what it is said about women in the magazines analyzed, as well as the already-said about women that composes the interdiscourse. Based on the corpus selected from Jornal das Mo?as and Claudia magazines, it was observed the discursive sequences and imagetic which relate women and work, applying the theoretic-methodological apparatus of P?cheux?s Discourse Analysis to this data. It is important to highlight that the results show that there is a difference on the construction of women in the magazines. While the publications from the fifties discursed women at home and in some professions which were in extension of the housework, Claudia magazine modifies the bias showing women in many professions, but still struggling for salary equality and for respect and appreciation when they occupy leadership positions in the companies. Although it is important to highlight that even when discursing the woman in different positions, the magazine, in the analyzed material, still give more emphasis to mother, wife and housewife positions, showing that the already-said about women from the most remote periods still resound in nowadays discourses, indicating that there is a tension between work and maternity.
O presente trabalho constitui-se em um estudo sobre a constru??o discursiva do trabalho feminino a partir de textos escritos e imag?ticos publicados nas revistas Jornal das Mo?as (anos 50 do s?c. XX) e Claudia (dos anos 2010 a 2015 do s?c. XXI). As revistas femininas tratam de assuntos ditos importantes para esse p?blico em suas determinadas condi??es de produ??o. Esse tema ? relevante devido ? necessidade de observarmos como ocorre a constru??o do discurso sobre a mulher e sobre o trabalho e de compreendermos por que alguns discursos s?o reproduzidos/silenciados atualmente sobre o espa?o que a mulher pode/deve ocupar na sociedade, principalmente no que diz respeito ao trabalho fora de casa. O escopo te?rico desta pesquisa est? centrado na An?lise de Discurso Pecheutiana, tendo como base os estudos de Orlandi (2007; 2015) e P?cheux (1993; 2006). Assim, alguns pressupostos b?sicos dessa teoria s?o importantes para este estudo, tais como: as forma??es imagin?rias, discursivas e ideol?gicas que norteiam os dizeres sobre as mulheres nessas revistas e os j?-ditos sobre elas que comp?em o interdiscurso. Com base no corpus selecionado das revistas Jornal das Mo?as e Claudia, observamos as sequ?ncias discursivas e imag?ticas que relacionam mulher e trabalho e aplicamos o aparato te?rico-metodol?gico da An?lise de Discurso pecheutiana a esses dados. Importa destacar que os resultados mostram que h? uma diferen?a na constru??o da imagem da mulher nessas duas revistas. Enquanto as publica??es da d?cada de 50 discursivizam a mulher no lar e em algumas profiss?es que representam uma extens?o do trabalho dom?stico, a revista Claudia modifica um pouco o vi?s mostrando a mulher em v?rias profiss?es, mas ainda enfrentando a luta pela igualdade salarial e pelo respeito e valoriza??o quando ocupam posi??es de lideran?a nas empresas. Por?m vale ressaltar que, mesmo discursivizando a mulher nos v?rios espa?os, a revista, no material analisado, ainda d? mais ?nfase ao papel de m?e, esposa e dona de casa, mostrando que os j?-ditos sobre a mulher nas mais remotas ?pocas ainda ressoam nos discursos hodiernos, indicando que h? uma tens?o entre o trabalho e a maternidade.
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Parente, Renata Escarião. "Narrativas no jornalismo cultural paraibano: as formas alternativas e o cotidiano nas revistas Fome de Quê? e cenário cultural." Universidade Federal da Paraíba, 2013. http://tede.biblioteca.ufpb.br:8080/handle/tede/4479.
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Previous issue date: 2013-03-20Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This study sought to understand present manifestations of cultural publications which pose an alternative to cultural journalism made by local traditional vehicles, so as to understand whether these publications produce a discourse on culture and everyday life different from the one produced by large media companies. To accomplish this, we chose as corpus four issues of Fome de Quê? (fmq?) magazine and seven issues of Cenário Cultural magazine, the main publications of this genre that circulate in the state of Paraíba showing the local culture and which are not connected to large communication companies. We analyze the characteristics of these two publications in order to understand which alternatives to the journalism model practiced by conventional vehicles are presented in these magazines. We focus our analysis on the way these magazines are organized as a communication vehicle and on the selection and approach of the guidelines, i. e., we observe how their organization modes, subjects, languages, agendas and goals, among other elements, combine in the creation of their discourse on the culture and the daily life they represent. The research approach was Everyday Life Sociology and the method of procedure was the formism. By highlighting the social forms, everyday life studies give us resources to analyze the parts, the alternative forms, in a context that does not favor the definition of the whole, in our case, the framing of the magazines as completely alternatives.
O presente estudo buscou compreender como se dão, na atualidade, manifestações de publicações culturais que se colocam como uma alternativa ao jornalismo cultural feito pelos veículos tradicionais locais, como modo de entender se tais publicações produzem um discurso sobre a cultura e o cotidiano diferenciado do que é produzido pelo jornalismo praticado por grandes empresas de comunicação. Para tanto, escolhemos como corpus os quatro números da revista Fome de Quê? (fmq?) e sete números da Cenário Cultural, principais publicações do gênero que circulam no Estado da Paraíba, pautando a cultura local, e que não estão ligadas a grandes empresas de comunicação. Analisamos aqui as características dessas duas publicações de modo a entender quais formas alternativas ao modelo do jornalismo praticado pelos veículos convencionais se apresentam nestas revistas. Focamos nossa análise no modo de organização dessas revistas, enquanto veículos de comunicação, e na seleção e abordagem das pautas, ou seja, observamos de que maneira seus modos de organização, seus sujeitos, linguagens, pautas e objetivos, entre outros elementos, combinam-se na formação do seu discurso sobre a cultura e no cotidiano que representam. Quanto à abordagem da pesquisa, a opção foi pela Sociologia do Cotidiano e o método de procedimento foi o formismo. Ao evidenciar as formas sociais, os estudos do cotidiano nos dão subsídios para analisar as partes, as formas alternativas, em um contexto que não favorece a definição do todo, no nosso caso, o enquadramento das revistas como alternativas em sua totalidade.
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Matos, Nathalia Machado. "Leitura e escrita na produ??o de uma revista no suporte digital: o g?nero reportagem como objeto de aprendizagem." Universidade Estadual de Feira de Santana, 2016. http://localhost:8080/tede/handle/tede/529.
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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES
Working with reading and writing in contemporary times has been one of the great challenges for the language teacher. In this perspective, the purpose of this work was to present a pedagogical proposal, in the model of a didactic sequence, for the development of discursive skills related to reading and writing activities, using as a learning object the genre reportage transmitted in digital media. The subjects who participated in the development of this didactic sequence were students from the 8th grade class of a state school network located in a city in the interior of Bahia. Considering that one of the main events that characterize the current society are the advancement and diffusion of the digital technologies, it is observed the need to integrate the new technologies to the process of teaching and learning. However, it is important to emphasize that this integration must develop consciously and critically and, above all, present a pedagogical intentionality, since the use of technology in the classroom is not justified by itself. It is based on this pressing need that, through the didactic sequence proposed in this work, it was intended to provide practices for understanding and producing texts, culminating in the creation of an online magazine, the final product of this research. For that, the genre was mobilized, since reporting is a textual activity that is part of daily life and relevant in the journalistic sphere. The methodological procedures adopted in the study take into account the qualitative approach of the research, being ethnographic and of an applied nature. The basic theoretical assumptions involved the proposal of adaptation to the model of Dolz, Noverraz and Schneuwly (2004); The theory of Bakhtin and his Circle; Studies of authors of Textual Linguistics, as well as of different theoretical frameworks that deal with the study of writing and text. The results and conclusions reached above all show that it is possible to develop a didactic sequence that allows for the practice of comprehension and production of texts and the use of digital technologies as an instrument for acquiring information and for socializing the knowledge produced.
Trabalhar com a leitura e escrita, na contemporaneidade, tem se constitu?do um dos grandes desafios para o professor de l?ngua. Nessa perspectiva, tivemos por finalidade neste trabalho apresentar uma proposta de interven??o, no modelo de uma sequ?ncia did?tica, para o desenvolvimento das compet?ncias discursivas relacionadas ?s atividades de leitura e escrita, utilizando como objeto de aprendizagem o g?nero reportagem veiculado em meios digitais. Os sujeitos integrantes do desenvolvimento da referida sequ?ncia did?tica foram estudantes da turma do 8? s?rie de um col?gio da rede estadual de ensino, localizado em uma cidade do interior da Bahia. Tendo em vista que um dos principais eventos que caracterizam a sociedade atual s?o o avan?o e difus?o das tecnologias digitais, observa-se a necessidade de integrar as novas tecnologias ao processo de ensino e aprendizagem. Contudo, ? importante destacar que essa integra??o precisa desenvolver-se de forma consciente e cr?tica e, sobretudo, apresentar uma intencionalidade pedag?gica, j? que o uso da tecnologia na sala de aula n?o se justifica por si s?. ? partindo dessa necessidade premente que se pretendeu, atrav?s da sequ?ncia did?tica proposta neste trabalho, propiciar pr?ticas de compreens?o e produ??o de textos, que culminaram na cria??o de uma revista on-line, produto final desta pesquisa. Para tanto, foi mobilizado o g?nero reportagem, visto que a reportagem constitui uma atividade textual que faz parte da vida cotidiana e com relev?ncia na esfera jornal?stica. Os procedimentos metodol?gicos adotados no estudo levam em considera??o a abordagem qualitativa da pesquisa, sendo de base etnogr?fica e de natureza aplicada. Os pressupostos te?ricos de base envolveram a proposta de adapta??o ao modelo de Dolz, Noverraz e Schneuwly (2004); a teoria de Bakhtin e do seu C?rculo; estudos de autores da Lingu?stica Textual, bem como de diferentes quadros te?ricos que versam sobre o estudo da escrita e do texto. Os resultados e conclus?es a que chegamos demonstram, sobretudo, ser poss?vel o desenvolvimento real de uma sequ?ncia did?tica que propicie pr?ticas de compreens?o e produ??o de textos e o uso das tecnologias digitais, como instrumento de aquisi??o de informa??es e socializa??o do saber produzido.
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Farley, Jared A. "The Politicalization of the American Evangelical Press, 1960-1981: A Test of the Ideological Theory of Social Movement Mobilization." Oxford, Ohio : Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1152903812.
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Hänus, Paula Chenchar. "Using the concept of transvaluation in the branding process to create essential stickiness -a case study of the launch of O, the Oprah Magazine how embedding brand character changes the function of the product in the eyes of those who live the brand /." [Ames, Iowa : Iowa State University], 2009.
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Proli, Gianluca. "Ottimizzazione dello stoccaggio del materiale attraverso l'introduzione di sistemi automatici e flessibili." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
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La tesi intitolata "Ottimizzazione dello stoccaggio del materiale attraverso l'introduzione di sistemi automatici e flessibili" ha come obiettivo quello di aumentare la capacità produttiva di una realtà industriale come quella di Minimax (SCM Group) attraverso l'introduzione di un magazzino automatico verticale (VLM), un sistema automatizzato che permette il posizionamento e il recupero automatico dei carichi da posizioni di stoccaggio definite. La parte iniziale dello studio ha come obiettivo quello di capire quanti magazzini verticali l'azienda necessiterà per stoccare la quantità di merce che gli impedisce lo sviluppo produttivo.
Una volta individuato il numero di magazzini automatici verticali è stata analizzata la situazione flussi AS-IS attraverso lo strumento della flow chart e calcolando tempi e distanze percorse.
Successivamente sono state proposte una serie di alternative TO-BE dove, cambiando la posizione dei magazzini all'interno dello stabilimento, si misurano tempi e distanze del Picker, si controlla il flusso del materiale all'interno dell'azienda e si disegnano i nuovi layout.
Durante lo studio è stato anche impiegato un algoritmo di clustering che utilizza una matrice di similarità per selezionare le macchine con che presentano i componenti più affini.
Grazie all'analisi è stato possibile individuare la capacità produttiva realizzabile e il conseguente aumento di fatturato aziendale, il saving di operatori ottenibile, la centralizzazione della merce, l'aumento della velocità di picking e di asservimento della linea. Anche il flusso del materiale all'interno dell'azienda è stato ottimizzato.
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Huang, Ching-Wei, and 黃靜薇. "A Study of Visual Expression of Taiwanese Independent Art Life Magazine Covers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/02257773457409898077.
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碩士國立高雄師範大學
視覺設計學系
100
In the 1990s, an age of multiplicity and integration, individuals, materially satisfied, turn to seek for popularized living and the attention to individuality, while the grand environment heads towards narrowcasting, with continuous emergences of emphases on spirituality, individual consciousness, and non-mainstream trend of thoughts. Different minorities are infiltrated by all kinds of media, and terms like “independent music,” “independent bookstore,” and “independent magazine” correspondingly appear. Nevertheless, complete research on such issue has seldom been made. This research aims at: A) clarifying the definition and current status of independent magazine, B) analyzing existing independent art life magazine covers’ forms of visual representation, C) discussing the cover’s nature and its conformity with the spirit of publication, and D) exploring this genre’s future development as a reference for related research that ensues. In view of the purpose of this research, textual analysis and condition-surveying method are devoted to the observation of the current situation of Taiwanese independent magazines; the implication of which is defined with comparison method and its samples confirmed, induced and studied in accordance with their attributes. Moreover, with analysis tools generated through relevant theories’ examination, discussions of the representation of both forms and contents are conducted in light of cover images, colorations, texts, and formations. Based on the aforementioned, this research concludes that: 1. The cover design of independent magazines is fully immersed with magazine’s layout features, presenting its cover images with photographs—followed by illustrations and collage—as the response to independent magazines’ emphasis on real-life issues and regional reports. Only few of them disobey regular magazine layouts and present their unique visual vocabulary with pure artistic expression and unstable patterns. 2. It is concluded that fourteen independent magazines share the function of conveying their contents, while their differences lie in the degree of deviation in expression—which is embedded with semantic ambiguity. Their contents can be classified as regional, realistic portrait, and presentation which emphasizes issues of selfness and livelihood. 3. These fourteen magazines struggle through the ideal and the real. They constitute a trend of the publication of magazines by means of subdivisions of themes, self-related concerns, and individualized presentations. At the age of “civilian idol”, they move from collective standardization towards individual uniqueness. Movements as the 2012 “Minor Magazines’ Counterattack” signify a growing voice which may possibly transgresses the boundary between the mainstream and its counterpart; both of which exist and move forwards, while the so-called definition of independence may eventually be a concept and course in spirit.
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mabel and 梁靜蕙. "A Study on Brand Loyalty about Healthy Life Magazine of Body,Heart and Spirit-A Case Study on Magazine for Zen Cosmos." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/01867836346516309862.
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碩士國立交通大學
經營管理研究所
93
The investigations show that Taiwanese and Hong Kong people take the most pressure in Asia. Their ranks are the first and the second. The sources of the pressure are the financial affairs, the economy and the family duties besides the jobs. But some people face these pressures and didn’t take any relaxed measures may lead to any kinds of health problems. Therefore, the body health related with the heart and the spirit health closely. The Chang Geng Biotechnology chairman, Ding-yi Yang, said that the heart can push forward the whole health thoroughly; the heart must combines with the body, the heart and the spirit. From Taiwan join to WTO, the magazine markets are more open and the competitions are more violent. Every industry takes any kinds of marketing methods to expect to hold the consumers’ heart and lead the consumers to buy their products. Therefore, the industries must establish and hold the consumer brand loyalty and make their products to exist continuously in the keen competitions. The purposes of the study expect to understand the situations of customer brand loyalty in the market of body, heart and spirit health life magazine, and probe the factors that affect the brand loyalty of the Zen Cosmos magazine. And it proceeds to provides the administrative advices for the Zen Cosmos magazine business. The objects of study are the customers of the Zen Cosmos magazine, the first step is separate them into high brand loyalty group and low brand loyalty group, and proceeds to probe whether population statistics variables, purchase styles, market structures, product attributes and brand image may affect the brand loyalty. The study collected 189 valid questionnaires. Regression analysis was adopted to verify the hypotheses. The results of the study are as follows: 1. Among population statistics variables, in high brand loyalty group, gender significantly influences consumer brand loyalty. 2. Among purchase styles, in high brand loyalty group, purchase frequency significantly influence consumer brand loyalty, and in low brand loyalty group, the number of opinion participants significantly influence consumer brand loyalty. 3. Among market structures, in high and low brand loyalty groups; marketing routes significantly influence consumer brand loyalty. 4.Among product characteristics, in high brand loyalty group, the contents of personal concern, introduced new knowledge and spread popular and trend messages significantly influence consumer brand loyalty. And in low brand loyalty group, exquisite printing, introduced new knowledge and fluent writing and lively contents significantly influence consumer brand loyalty. 5. Among brand image, in high brand loyalty group, symbolic brand image and experiential brand image significantly influence consumer brand loyalty. The relationship between symbolic brand image, experiential brand image and brand loyalty is positive. And in low brand loyalty group, functional brand image significantly influence consumer brand loyalty. The relationship between functional brand image and brand loyalty is positive.
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Oulová, Jana. "Fotografická tvorba v časopisech Pestrý týden a LIFE." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-336423.
Full textAbstract:
The thesis "A content analysis of photographs in Pestry tyden and LIFE magazine" analyses two successful magazines of the first half of the 20th century. Intentionally, two periodicals of different origin (Czechoslovakia and the United States) are compared to investigate the assumption that the different origin has major influence on the overall concept and focus of the periodicals. The subject of this study is the selection of volumes of 1937-1945, the period of the greatest success of both magazines. The study aims not only at describing the contents of the periodicals but also at situating them into social, political and art-historical context. The study is based on a theoretical part which gives a general overview of photojournalism and tracks the slow beginning of journalistic photography and the birth of the first illustrated magazines. This part also deals with technological development which made possible quality image journalism. The study does not leave out numerous restrictions, e. g. censorship, which were a frequent point of struggle for the magazines' authors. Key words: illustrated magazines, magazine photography, photojournalism, documentary photography, war photography, censorship, propaganda
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Mendzigall, Tina. "An Analysis of Values Conveyed by Fiction in Boys’ Life Magazine, 2002-2006." 2007. http://etd.utk.edu/2007/MendzigallTina.pdf.
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Martin, Jason. "La rhétorique de l'image de guerre dans le magazine Life de 1936 à 1946 : analyse critique et création d'un site web." Thèse, 2011. http://www.archipel.uqam.ca/4357/1/D2226.pdf.
Full textAbstract:
Je suis un designer graphique de formation. Après des études à la maîtrise en communication spécialisées en multimédia, je me suis consacré à la création d'applications numériques et de sites Web. Ce champ d'activité réunit mes habilités en tant que graphiste, programmeur et spécialiste en communication. J'ai un grand intérêt pour le pouvoir qu'exerce l'image sur la société, et en particulier pour le sujet de la guerre et de la propagande. En outre, la façon dont nous conservons et transmettons les objets culturels qui s'y rapportent m'intrigue et m'amène à questionner les vecteurs et les modes de transmission. LIFE magazine est un parfait exemple d'un objet culturel qui a traité le sujet de la guerre et qui a tablé sur le fait que l'image pouvait relater un événement et exprimer des idées. Ce magazine qui a accepté pendant la période de la Seconde Guerre mondiale de soutenir la position du gouvernement américain, a eu une présence importante dans les foyers des américains et à l'international. Cette thèse comporte deux volets : la création d'un site Web consignant les données visuelles et documentaires qui ont servi de base à la recherche que l'on retrouve dans le second volet, la thèse comme telle. Cette thèse examine le traitement photographique du magazine LIFE entre 1936 et 1946 quant à l'implication des Américains dans la Seconde Guerre mondiale. L'introduction présente d'abord le contexte historique de la Seconde Guerre mondiale, l'évolution de la position des États-Unis face à ce conflit et la naissance et la mission de la publication hebdomadaire LIFE. Elle aborde aussi le cadre théorique qui a servi à analyser ces photographies de guerre et les liens entre les photoreportages de LIFE et l'évolution de la position américaine. Le premier chapitre introduit l'approche méthodologique qui a servi pour la recherche et pour la création de l'œuvre multimédia. Le deuxième chapitre dévoile mon projet de recherche-création, qui est un site Web destiné aux images étudiées dans le cadre de cette thèse. Le troisième chapitre explore, par la médiologie, les différentes technologies existantes à l'époque de LIFE pour susciter une meilleure compréhension de la réalité et du rôle du média imprimé à l'époque de la Seconde Guerre mondiale. Le quatrième chapitre liste les figures de rhétorique retenues pour leur pertinence et la fréquence de leur occurrence. Le cinquième chapitre analyse les photos retenues en fonction des figures de rhétorique visant à démontrer qu'il y a un lien intime et dynamique entre les effets rhétoriques des images de guerre présentées par LIFE et les grands moments de l'histoire de la Seconde Guerre mondiale. La conclusion est appuyée de statistiques qui démontrent l'intérêt que LIFE apportait aux différents moments historiques. En ce qui concerne l'œuvre, nous pouvons le consulter à l'adresse suivante : www.images-de-guerre.org. Il s’agit d'un site Web dédié aux pages du LIFE de 1936 à 1946 qui ont eu pour sujet la guerre qu'elle soit une image de combat, un document photographique militaire démontrant les exploits, une image pour encourager les efforts de guerre de la maison jusqu'au front, une critique gouvernementale ou sociale, une image ludique pour démocratiser la science de la guerre, une photo satirique de l'ennemi, un cliché de célébrations, etc. Celui qui explore ce site peut accéder aux images soit par périodes chronologiques ou par une sélection thématique. Il peut également consulter une frise chronologique des événements historiques de cette période étudiée et voir les pages du LIFE qui relatent ces événements. Toutes les images présentées dans cette thèse s'y retrouvent avec leur analyse ainsi que plusieurs autres images qui ont été considérées, mais qui n'ont pas été retenues pour cette thèse. Par la suite, pour complémenter la lecture des internautes qui visitent ce site, ils peuvent consulter une section de type glossaire qui définit les figures de rhétorique expliquées à partir d'images sélectionnées et une section, qui explique les technologies et la médiologie de LIFE.
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Lin, Yu-Fang, and 林雨芳. "The constitution of a new mode of“ modern ” life in Shanghai in 1930s ─ analysis of the advertisements in the magazine Linglong." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/87358177374219153171.
Full textAbstract:
碩士淡江大學
法國語文學系碩士班
95
This research emphasizes on analyzing the advertisements and the images in the magazine Linglong to see how it built up the “modern” life in Shanghai in 1930. Instead of tending to represent the reality of that specific time, the studies of decoding the picture and the discourse which are the most fundamental elements of a myth, became the first aim of the author. In other words, it’s the process of giving a birth to a myth drawing the best attention of the author. From the viewpoint of post-colonialism, Homi. Bhabha’s mimicry theory is believed to have a better interpretation of this half-colonized city, Shanghai, showing people how this legendary metropolis bowed to the Western cultural hegemony, and then, combined with their own traditions and customs to develop the distinguishing characteristic of a city. In the meantime, some other works of literature and of cinema are also highly considered in order to have a more complete vision of the mass media in 1930 towards this particular moment. In conclusion, it will be more significant to transmit the interaction between China and Western to Taiwan and China in the future study.