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Dissertations / Theses on the topic 'Lifestyle magazines'
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Feng, Wei. "Male cosmetics advertisements in Chinese and U. S. men's lifestyle magazines." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1218147038.
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Horsley, Ross. "Men's lifestyle magazines and the construction of male identity." Thesis, University of Leeds, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.432644.
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Feng, Wei. "Male Cosmetics Advertisements in Chinese and U.S. Men’s Lifestyle Magazines." Ohio University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1218147038.
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Johnson, Katherine A. "Portrait of a lady : attitudes toward women in men's lifestyle magazines." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1345343.
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This study measures the attitudes men and women form toward women from a sample of feature articles and interviews in four men's lifestyle magazines (Maxim, Stuff Esquire and GQ) from the years 2002-2004. Attitudes were measured with a 15-item semantic differential analysis. Across all four magazines, attitudes toward the women were positive, active, and impotent. A MANCOVA tested the hypotheses that attitudes would vary by magazine title, gender, and sexism scores as measured by the Ambivalent Sexism Inventory (ASI). Magazine title was the only significant main effect, showing that women featured in Stuff magazine received the most negative ratings on all three semantic differential scales. Gender and ASI score did not significantly affect individual attitudes.Department of Counseling Psychology and Guidance Services
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Elmore, Ashley Michelle. "The New Man and the New Lad: Hegemonic Masculinities in Men's Lifestyle Magazines." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4482.
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Men are bombarded with contradictory masculine imagery in the media. The perfect man must be aggressive but not violent, sensitive but not emotional, healthy, active and smart without being an idealist, overachiever or too bookish. Heterocentric male focused lifestyle magazines rival women's magazines in number and availability. Some men look to these images as a tool by which to gauge their masculinity and learn their social role performance. This inquiry includes a content analysis of four major men's lifestyle magazines over a 12-month period in which four new masculinities: certitude, irony, new sexism and double voicing were critiqued. Elements of costume, nonverbal expressions and activity level in the photographs of men and women were examined. The findings indicate that Maxim and Stuff were deluged with displays of certitude of gender roles, irony, new sexism and double voicing. Playboy had a high level of gender certitude, marginal levels of new sexism and irony and low levels of double voicing. Lastly, GQ had relatively high levels of gender certitude but it had very low levels of the other masculinities.M.A.
Department of Sociology and Anthropology
Arts and Sciences
Sociology and Anthropology
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Willis, Teresa. "Red blooded males : hegemonic masculinities and the cultural significance of men's lifestyle magazines." Thesis, Queen's University Belfast, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546449.
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Knaggs, Angie. "The space between : discursive constructions of masculinity in contemporary South African men's lifestyle magazines." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/13981.
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Includes bibliographical references (leaves 122-136).This thesis considers the constructions of discourses of masculinities by contemporary South African men's lifestyle magazines, and examines the extent to which they are simply mainstream promulgators of 'old school' patriarchy and soft porn, or the ways in which they offer new and complex models of modem masculinity. The thesis further examines whether local men's lifestyle magazines perhaps represent a unique synthesis within masculine discourses? This study explores how a new understanding of the discourses of masculinity can help to explain the commonly held assumption that masculinity is in 'crisis'. The post-structuralist study explores the discourses through textual analysis, employing a social semiotic and Critical Discourse Analysis multimodal approach which links the social with the representational. The study concentrates its analysis on the most prevalent discourses in the text. The research takes the form of the textual analysis of four articles taken from prominent South African men's lifestyle magazines. In response to suggestions that no generalised 'crisis' in masculinity exists because patriarchy is still very much intact, this thesis suggests that appreciating identity as self-reflexive provides a different understanding of the anxiety surrounding contemporary masculinity. Gender as a self-reflexive project allows the self to be constructed from a multitude of resources resulting in the apprehension of choice. This study attempts to show how the discursive space created in the discourses of masculinity in men's magazines provides the reader with an intimate, yet emotionally elusive place where the reader can navigate these ambiguities of contemporary masculinity.
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Viljoen, Estella. "New masculinities in a vernacular culture : a comparative analysis of two South African men's lifestyle magazines." Doctoral thesis, University of Cape Town, 2008. http://hdl.handle.net/11427/8129.
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Includes abstract.Includes bibliographical references (p. 273-289).
This thesis chronicles the emergence of men's lifestyle magazines within South Africa between 1997 and 2007. It aims to contextualize the emergence of these magazines within the broader South African context and position each magazine as representing a nuanced masculine ideal to the mainstream male readers. This thesis then offers a critical reading of two more marginal men's lifestyle magazines, namely, MaksiMan (2001-2007) and BLINK (2004-2007).
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Persson, Britta, and Lisa Knutsson. "Riktiga män äter kött och kvinnor äter inte alls : En kvalitativ bildanalys av omslagen på sex olika livsstilsmagasin för män respektive kvinnor." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18702.
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This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We’ve used semiotics and rhetorical methods to analyze the material. We have studied the words in the teasers to find their connotations, we have studied the poses of the cover models and investigated their body language and counted how many times the magazines teases for something that will lead to you as reader having to buy something. We found out that both male and female magazines use very stereotypical gender roles and they do not show any signs of changing, even though the society in general has broken free from many typical gender roles. They presented an ideal man that are very successful, handsome, well dressed, meat eating and interested in sports. He is neither black nor gay. The ideal woman is a slim, beautiful, successful, white, heterosexual woman who can joggle many things at once.
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Karlsson, Niquita. "LADY TALK : A critical discourse analysis of the representation of women over 50 in fashion and lifestyle magazines." Thesis, Mälardalens högskola, Akademin för utbildning, kultur och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-41451.
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The complex concept of the ageing woman must be viewed in relation to both what it means to be a woman and what it means to age. Both women and the elderly are discriminated against in different respects; therefore it could be argued that the ageing woman is discriminated against in a double sense. This study investigates how women over the age of 50 are portrayed linguistically in fashion and lifestyle magazines with the aim to reveal the underlying attitudes as well as social and cultural ideologies regarding the topic today. Based on Wodak (2001), I employed critical discourse analysis (CDA) methodology, with a particular focus on terms of address and attributes identified in selected fashion and lifestyle magazines. The findings revealed that although the women were addressed mainly in terms of their professional titles, the emphasis was put on them as ageing women by a continuous mentioning of their age, their past and physical consequences from the process of ageing. Further, personality traits and emotional and physical attributes were evaluated in terms of negative and positive associations, revealing positive attitudes (e.g. happy, curious, experienced) regarding emotions and personality traits, but negative associations (e.g. weight gain, grey hair, old) in relation to their ageing bodies and their appearances.
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Svensson, Patricia. "When girls read : A study about women and lifestyle media in the Nordic region." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40560.
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This study sought for the importance and influence of visual text in Lifestyle magazines. The aim was to see the importance of visual text for middle-aged women as well as for the magazines. It also aimed to understand how the reading of these magazines can affect women´s daily life. In the search for these six lifestyle magazines; three Swedish, two Finnish and one Danish, were analysed. There were further six interviews conducted were the Swedish magazines also were shown. What is found is the similarities the magazines pose even though being from different countries. There are some patterns in the visuality that consists. What seemed to be most differently between the magazines was the depiction of women. In the Swedish magazines all women were smiling but for men it seemed optional. The Danish magazine followed this pattern to some extent while the Finnish magazines had full segments of women without even a trace of smile. The six women interviewed all had their reasons for reading lifestyle magazines. Mostly it was to pass time when needed. Although, when reading for fun there had to be some sort of interest in the text or subject to be read. Most important though was that there had to exist recognizability. The women wanted to relate and recognize themselves in the text. This way a meaning was ascribed to the reading. Furthermore, most of them did not reflect on how women were depicted. Still though, when asked all women could give an opinion on how the women in the magazines looked. What was interesting then was that they gave the same description only with different words.
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Marques, Ana Cristina Cirne. "Boas notícias – um retrato de Lifestyle Journalism em Portugal." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2012. http://hdl.handle.net/10400.5/4545.
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Dissertação de Mestrado em Comunicação Social na vertente de JornalismoA dissertação de mestrado em causa visa apurar a realidade nacional de um género de jornalismo ainda pouco explorado – Jornalismo de Lifestyle. Dada a escassa bibliografia, pelo menos em Portugal, foram considerados outros elementos para uma análise mais profunda, tais como entrevistas com três profissionais da área – duas jornalistas e um fotógrafo -, os quais foram sujeitos a três entrevistas distintas. Para compreender a prática do mesmo, a análise de conteúdo incidiu, também, em diferentes artigos de seis revistas mensais de lifestyle (à excepção de uma semanal). A escrita neles embebida foi escrutinada e dos textos foram extraídas determinadas características associadas à narração literária, bem como ao Jornalismo Literário.
The dissertation in question seeks to establish the national reality of a journalistic genre that has been little studied - Lifestyle Journalism. Given the sparse literature, at least in Portugal, other elements were considered for further analysis, such as interviews with three professionals - two journalists and a photographer - who were subject to three separate interviews. To understand its practice, the content analysis focused also on various articles of six monthly lifestyle magazines (except for one that is weekly). Certain characteristics were pinpointed via the analysis of the texts’ style of writing, all of them associated with literary narrative as well as literary journalism.
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Lenhult, Anna. "A case study of the use of recent English borrowings and code-switching in advertisements in two Swedish lifestyle magazines." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31038.
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This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. English intra-sentential code-switching appeared in 27% of the advertisements in Amelia but in only 8% in King. About half the advertisements in both magazines contained inter-sentential code-switching. Total code-switching was represented in one advertisement in Amelia and in eighteen in King. The two magazines differed a lot regarding the appearance of recent borrowings and code-switching in their different product categories and only shared the product category alcoholic beverages, which had the highest percentage of code-switching in both magazines. The main difference between Amelia and King was that in Amelia the amount of borrowings and code-switching was much higher than in King, but on the other hand Amelia only contained one advertisement exclusively in English, while in King they were eighteen. Another difference was that Swedish was more common in Amelia while English was more frequently used in King, both mixed with Swedish but also in advertisements where English was used entirely.Den här undersökningen handlar om förekomsten av nya engelska låneord och kodväxling i reklamannonser i de två svenska livsstilstidningarna Amelia och King. Undersökningen visar att nya engelska låneord fanns i 41% av reklamannonserna i Amelia och i 10% av reklamannonserna i King. Engelsk intrasentinell kodväxling hittades i 27% av reklamannonserna i Amelia men bara i 8% av de i King. Ungefär hälften av reklamannonserna i båda tidningarna innehöll intersentinell kodväxling. Total kodväxling, dvs. annonser där all text var på engelska, förekom i en reklamannons i Amelia och arton i King. De två tidningarna skiljde sig mycket från varandra när det gällde antal engelska lånord och kodväxling i de produktkategorier som annonserades och hade bara en produktkategori gemensamt, alkoholhaltiga drycker, som hade högst andel i förekomst av kodväxling. Den största skillnaden mellan Amelia och King var att Amelia innehöll många fler låneord och kodväxlingar än King, samtidigt som Amelia innehöll endast en reklamannons som var helt på engelska medan King innehöll arton. En annan skillnad är att svenska var vanligare i Amelia medan engelska var vanligare i King, både blandad med svenska och i annonser med enbart engelska.
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Put, Ella. "The Adonis Complex of the Male Millenial : A study into the perception and attitude of young men towards sexualisation and objectification in men's lifestyle magazines." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40615.
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Li, Shuang. "The new generation of lifestyle magazine journalism in China : the professional approach." Thesis, University of Westminster, 2011. https://westminsterresearch.westminster.ac.uk/item/8zz0w/the-new-generation-of-lifestyle-magazine-journalism-in-china-the-professional-approach.
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Chinese consumer journalism is a new type of journalist who has been working in Chinese lifestyle magazines since the 1990s. This study examines the elements and roles of magazine journalists’ professionalisation, and contextualizes them with the main trends of Chinese media development during the transition era. While investigating the daily practice of consumer magazine journalism in China, by exploring the ideology and ethics behind their practices and by discussing the original connection between consumer journalism and other more ‘serious’ forms of journalism in China, the Researcher found that consumer journalists actually share the same journalistic ethics and ideology as their ‘serious’ counterparts. To avoid political retribution and commercial pressure, consumer journalists have reoriented the multiple functions of journalism to present their social role as an ‘information vehicle’, ‘serving the rising class’, with ‘independence from media ownership and commercial forces’ and ‘contributing to culture and traditional society’. The elements involved in this new genre of journalism include financial and operational autonomy from the state, and editorial independence from their international parent magazine companies. Moreover, this genre of journalism shows a trend towards a combination of the internationalist, consumerist and cosmopolitan, unlike other journalism in China.
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Grevsjö, Maria, and Victor Kanmert. "Typografins gränsland : Om genusnormer i förändring." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26668.
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The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography. We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography. The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach. The result of the study shows that gender can be constructed through typography in a number of different ways. This depends on what feminist approach it is looked upon. In one way gender is constructed in a traditional perspective where the boundaries of masculinity and femininity is constrained to stereotypes. In another way it is constructed through a modern perspective where the boundaries of gender is no longer fixed.
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Besaans, Linda Carol. "Pseudoscience : a case study of a South African lifestyle magazine, and a survey of its usage." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/95849.
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Thesis (MA)--Stellenbosch University, 2014.ENGLISH ABSTRACT: Across the globe scientists are taking issue with pseudoscience, as well as the role of the media in promoting it. Articles based on pseudoscience, especially those relating to Complementary and Alternative Medicine (CAM) that fall outside the realms of orthodox medicine, are common in all forms of media, but especially in women’s health and lifestyle magazines. Scientists are quite vociferous in their condemnation of CAM for both ethical and safety reasons, since neither the therapies nor the remedies associated with CAM practices have been proven to be efficacious, or even safe. In fact, some of the therapies and advice offered by CAM practitioners are dangerous and, in some instances, may even be life threatening. Nevertheless, the media continue to promote CAM, and the public continues to support it – despite the warnings and denunciation by scientists. This is an exploratory study to determine the prevalence of pseudoscience, generally, in South African women’s health and lifestyle magazines, and to uncover the reasons the public supports it. The magazine Longevity is used as an example of this type of publication, and a content analysis is used to illustrate the prevalence of pseudoscience articles and adverts in South African media, while field research, in the form of personal interviews, attempts to determine the reasons people support CAM in spite of its denunciation, as well as the media’s role in fostering this support. Both mainstream science and pseudoscience are described, while a literature review reveals the scientific perspective of CAM, provides examples of the more popular forms of CAM and the dangers inherent in them, as well as the ways in which science and pseudoscience in general, are handled by the media. Using the hypodermic needle theory, plus the results of the content analysis and field research, this study shows that media promote pseudoscience because it pays; the public support CAM because they believe it works; and that that belief is primarily the result of public disillusionment with the practice of orthodox medicine, rather than the result of media’s promotion of CAM, as scientists contend.
AFRIKKANSE OPSOMMING: Wetenskaplikes van regoor die wêreld het ’n probleem met pseudowetenskap, sowel as die rol wat die media speel om dit bevorder. Artikels gebaseer op pseudowetenskap, veral dié met betrekking tot Aanvullende en Alternatiewe Medisyne (AAM), wat buite die grense van ortodokse medisyne val, is algemeen in alle vorme van media, maar veral in gesondheid-en lewenstyltydskrifte vir vroue. Wetenskaplikes is baie uitgesproke in hul veroordeling van AAM om beide etiese en veiligheidsredes, omdat nóg die terapie nóg die middels wat verband hou met AAM praktyke bewys is om doeltreffend, of selfs veilig te wees. Trouens, sommige van die terapieë en advies wat aangebied word deur AAM beoefenaars is gevaarlik, en in sommige gevalle selfs lewensgevaarlik. Tog hou die media aan om AAM te bevorder, en die publiek om dit te ondersteun – ten spyte van die waarskuwings en veroordeling deur wetenskaplikes. Hierdie narvorsing is ’n verkennende studie om die voorkoms van pseudowetenskap in Suid-Afrikaanse vroue se gesondheid- en lewenstyltydskrifte te bepaal, en die redes te ontbloot waarom die publiek dit ondersteun. Die tydskrif Longevity word gebruik as ’n voorbeeld van hierdie tipe publikasie, en ’n inhoudsanalise word gebruik om die voorkoms van pseudowetenskaplike artikels en advertensies in die Suid-Afrikaanse media te illustreer, terwyl navorsing in die veld, in die vorm van persoonlike onderhoude, poog om die redes te bepaal waarom mense AAM ondersteun, ten spyte van veroordeling, sowel as die rol wat die media speel in die bevordering van hierdie ondersteuning. Beide hoofstroom wetenskap en pseudowetenskap word beskryf, terwyl ’n literatuuroorsig die wetenskaplike perspektief van AAM ontbloot, voorbeelde van die meer populêre vorme van AAM word verskaf asook van die gevare daaraan verbonde, sowel as die maniere waarop wetenskap en pseudowetenskap in die algemeen, hanteer word deur die media. Met behulp van die spuitnaald teorie, plus die resultate van die inhoudsanalise en navorsing in die veld, bewys hierdie studie dat die media pseudowetenskap bevorder, want dit betaal; die publiek ondersteun AAM omdat hulle glo dit werk; en dat daardie geloof primêr die gevolg is van openbare ontnugtering met die beoefening van ortodokse medisyne, eerder as die gevolg van die media se bevordering van AAM, soos wetenskaplikes beweer.
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Soduk, Stephanie. "You Are What You Read: Gender-Typed Lifestyle Magazine Exposure In Relation To Gender Conformity and Attitude Accessibility." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1243547921.
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Heurling, Åsa, and Lovisa Lesse. "What do women want? - a study of a local newspaper supplement in the form of a lifestyle magazine." Thesis, Linköpings universitet, Institutionen för teknik och naturvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93167.
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Folkbladet is a daily newspaper in Norrköping with a strong local touch whose subscribers are mostly men interested in sports. In an attempt to broaden its readership, since 2009 Folkbladet publishes a magazine called Trend which targets women aged 20-50 years. This magazine in the form of a lifestyle magazine for women with a local touch is about fashion, beauty, interior design and travel. This free magazine is published four times a year and is distributed to every household in Norrköping and its surroundings. No target group analysis has been done to identify which content or design the readers would appreciate. Trend also lack a clear structure that could increase recognition and provide guidance through the contents. The objective of this paper is to examine what women aged 20-50 years in Norrköping and its surroundings ask of the content and design in a free lifestyle magazine, as well as to find out how well the magazine Trend meets these requirements and the established standards within the magazine industry. Based on this objective the following questions were formulated: What type of content does the target´group find desirable in a free lifestyle magazine? What does the audience ask of the design in such a magazine? How well does Trend magazine meet the target group’s requirements and the established standards that exist within the magazine industry? To meet the objective and answer the questions, the current content and design of Trend has been described, combined with a target group survey in which qualitative interviews were conducted with six respondents from the target group: women aged 20-50 years, living in Norrköping and its surroundings. The results of the current state description has been compared with the results of the target group survey, as well as with the established standards in the literature on magazine design. The analysis shows that Trend only partially meets both the target group’s requirements and the established standards. The content covers some of the areas demanded by the target group: fashion,m beauty, interior design and travel, and it has the local touch that the target group finds important. But the target group would also like to read about people with an interesting story, get information about local events, and find simple recipes in the magazine. To reache a larger share of the target group these topics should be considered as additonal content. Out of the already existing topics, interior design and travel are the ones most appreciated by the target group and should therefore be given more editorial space in the magazine. The analysis also shows that Trend needs to adapt both the content and design so as not to be perceived as entirely advertising. The editorial content is confused with advertising due to the way the texts are written and because the design of the editorial pages are not consistent. One way to create greater clarity about the different types of content is to structure the magazine according to a model with a front, a middle and a back section. These sections should have different types of texts of different lengths, and distinct design that distinguishes them from each other. Layout templates and style sheets are a great help for distinguishing the different parts. This is something that Trend currently lack and that should be implemented.Folkbladet är en dagstidning i Norrköping med en stark lokal prägel vars prenumeranter till största delen är sportintresserade män. För att försöka bredda sin läsekrets har man sedan 2009 gett ut en tidning kallad Trend, som vänder sig till kvinnor i åldern 20 - 50 år. Denna tidning med lokal prägel, i form av ett livsstilsmagasin för kvinnor, handlar om mode, skönhet, heminredning och resor. Magasinet ges ut i fyra nummer per år och delas ut gratis till alla hushåll i Norrköping med omnejd. Det har inte tidigare genomförts någon grundläggande målgruppsanalys för att identifiera vilket innehåll eller utformning läsarna tilltalas av. Trend saknar dessutom en tydlig struktur som skulle kunna ge ökad igenkänning och en röd tråd genom innehållet. Syftet med denna uppsats är att undersöka vad kvinnor i åldern 20 - 50 år i Norrköping med omnejd ställer för krav på innehållet och formen i en gratistidning i form av ett livsstilsmagasin, samt att ta reda på hur väl magasinet Trend uppfyller dessa krav och de vedertagna normer som finns inom tidskriftsbranschen. Utifrån syftet formulerades följande frågeställningar: Vilken typ av innehåll tycker målgruppen är önskvärd i en gratistidning i form av ett livsstilsmagasin? Vilka krav ställer målgruppen på utformningen av ett sådant magasin? Hur väl lever magasinet Trend upp till målgruppens krav samt till de vedertagna normer som finns inom tidskriftsbranschen? För att uppfylla syftet och besvara frågeställningarna har en nulägesbeskrivning av Trends innehåll och utformning utförts, i kombination med en målgruppsundersökning, där kvalitativa djupintervjuer har genomförts med sex respondenter ur målgruppen: kvinnor i åldern 20-50 år, bosatta i Norrköping med omnejd. Resultaten av nulägesbeskrivningen har sedan stämts av mot resultaten av målgruppsundersökningen, samt mot de vedertagna normerna i litteratur om tidskriftsdesign. Analysen visar att Trend endast till viss del uppfyller både målgruppens krav och vedertagna normer. Innehållet täcker delvis de områden målgruppen efterfrågar: mode, skönhet, inredning och resor samt har den lokala förankring som målgruppen anser är viktig. Målgruppen vill dock även läsa mer om människor med en intressant historia, få lokala evenemangstips och hitta lättlagade recept i tidningen. För att fånga upp en större del av målgruppen bör det därför övervägas att lägga till dessa ämnen i Trend. Av de redan befintliga ämnesområdena är det heminredning och resor som uppskattas mest av målgruppen och dessa bör därför få ett större utrymme i tidningen. Analysen visar också att Trend behöver anpassa både innehållet och utformningen för att inte uppfattas som en reklamtidning. Det redaktionella innehållet blandas ihop med reklam både på grund av hur texterna är skrivna och på grund av att utformningen av de redaktionella sidorna inte är konsekvent. Ett sätt att skapa större tydlighet kring de olika typerna av innehåll är att strukturera tidskriften enligt en modell med framvagn, mitt och bakvagn. Dessa delar bör ha olika slags texter med olika längd, samt en tydlig utformning som särskiljer dem från varandra. Layoutmallar och stilmallar är till stor hjälp för att särskilja de olika delarna. Detta är något Trend saknar idag och bör införa.
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Hardy-Berrington, Michelle. "The unattainable "betterlife" : the discourses of the homogenised South African black emerging middle-class lifestyle in Drum magazine." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1426.
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Drum and YOU are two general interest magazines which share the same publisher, language (English), format, and are compiled by many of the same journalists and editors. The greatest distinction between the two publications is that Drum is aimed at a specifically black readership while YOU caters for a general, cosmopolitan South African readership. With various commonalities in the production of Drum and YOU, what do the differing commodities, discourses and cultural repertoires presented in Drum in comparison to YOU communicate about the conceived black audience/s by the magazines'producers? In contrast to the dominant body of research on Drum magazine, which has been dedicated to pre-1994 editions, the investigation undertaken in this research focuses on post-apartheid editions of Drum under the commercial ownership of Media24. This also provides a unique opportunity to compare and contrast Drum and YOU which has not been extensively explored in the past. A theoretical study on some of the credible, plausible discourses circulating in Drum drew from Laden's (1997; 2003) research on black South African middle-class magazines and Steyn's (2001) studies on narratives of whiteness including colonial and apartheid policy discourses. Other theory considered to identify types of discourses included those on self-stylisation, excorporation and the historic, cultural influence of Drum in black South African identity formation. Critical discourse analysis is employed to discern the distinction and boundaries between the conceived black middle-class readerships of Drum and YOU. A multifarious content is present in Drum magazine for the diverse post-apartheid black middle-class of South Africa. Discourses of the African traditional and conservative feature side-by-side with contemporary, liberal and Western discourses; while the cultural repertoires of the bourgeois middle-class are presented beside the more modest commodities of the lower-income working class. This communicates an increasingly integrated South African consumer culture and a willing bourgeois solidarity amongst middle-class groups, creating a larger consumer class for advertisers and marketers in South Africa. In comparison to YOU, the discourses of the conservative-African-traditional provide a distinctive feature of Drum. However, this discourse is limited to realms which do not threaten the prevailing magazine culture of consumerism and the dominant global culture of Western science and reason. The other great distinction from YOU is Drum’s prominent educating and didactic function, offering an aspirant lifestyle by marketing a range of Western technologies and commodities. This is in addition to suggesting options for desirable social conduct and socially-responsible behavior.
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Kerr, Hui-Ying. "Envisioning the bubble : creating and consuming lifestyles through magazines in the culture of the Japanese bubble economy (1986-1991)." Thesis, Royal College of Art, 2017. http://researchonline.rca.ac.uk/2849/.
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This thesis explores the consumer culture of the Japanese Bubble Economy (1986-1991). Using the four key magazines of Mono, AXIS, Hanako and Brutus as vehicles, it shows how the culture of 1980s-Bubble Japan was expressed and celebrated through its consumption. Using the critical theories of Baudrillard and Bourdieu, it explores the various consequences of this newly liberated consumption, showing how the effects of the Bubble were not just economic, but also social and cultural. Spanning a period of about 4-5 years, the Bubble Economy was a time of ballooning prosperity in Japan. Following an upward revaluation of the yen and financial liberalisation instigated by the signing of the 1985 Plaza Accord, the late 1980s saw Japan entering a period of market frenzy, as a credit-fuelled boom caused assets to rocket and land speculation become rife. Consumption too boomed, along with a shifting focus from work to lifestyle, and magazines surged as guides to this new glittering life of prosperity and ease. As lifestyle magazines, the four chosen deal with different areas of the market that reflect the changes happening in and because of the Bubble. Mono describes new, faster patterns of consumer behaviour predicated on the increasingly fast and superficial tastes of its readers. AXIS places itself firmly in the international sphere of design culture, and in doing so reflects the subtle nationalist agendas of industry. Hanako, catering to the new consumer market of young women, uses travel and consumption to distract and compensate for inequalities in their working lives, while Brutus demonstrates a secret dissatisfaction of its male readers at their own restrictions of privilege. Using critical theory to interrogate the deeper implications of the Bubble, the thesis shows how rather than symbolising the apex of Japanese development and success of its unique system of working and social relations, it merely disguised the cracks that were beginning to form. Moreover, by encouraging the rampant consumer behaviour that was to characterise the Bubble, the government was inadvertently changing attitudes and expectations that would hasten dissatisfaction with the restrictions of a system that included considerable gender bias and heavily internetworked localised social and corporate relationships. In the final chapter to the thesis, the more strange and unusual aspects of the Bubble are explored, showing how even as it papered over faults and invited dissatisfaction, it also provided opportunities and space for transformation and self-expression. While many aspects of present-day Japanese culture, such as the trend for kawaii (cute), or hyper-energetic characters, are attributed to the 1990s, this thesis shows how these trends relied on the possibilities inherent in the Bubble Economy to flourish, before gaining enough impetus to travel abroad as mature cultures. Finally, in the field of Japanese studies, the Bubble period is notable for its relative absence in its social and cultural aspects. This is not to say that it was an inconsequential period, but rather that the difficulties of the decades after its bursting and the extravagance that marked it have made it both less urgent and culturally problematic as a period of study. However, this has meant that it has been denied rigorous study, in favour of the more pressing urgencies of the Lost Decades. Using critical theories to a depth rarely seen in Japanese studies, this thesis aims to rectify this and provide a deeper insight into the Bubble than has been allowed before.
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Braafnäs, Lisa, and Rivedal Daniel Hermansson. "Livsstilsmagasin och den sociala konstruktionen av manlighet." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17225.
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Syftet med denna uppsats är att undersöka om det går att finna relevanta skillnader i framställandet av mannen över tidsperioden 1999 till 2011. Om en förändring har skett vill vi försöka ta reda på hur den ser ut. Utifrån en socialkonstruktivistisk utgångspunkt och med hjälp av begreppsliga redogörelser av genus, maskuliniteter och homosocialitet ämnar vi analysera de båda livsstilsmagasinen Café och Slitz. Vi kommer särskilt ta fasta på studier om massmedia och dess inverkan på människors vardagliga liv. Metoden som används för att vi närmare ska kunna analysera materialet är kritisk diskursanalys, som går ut på att skärskåda textens grundläggande meningssammanhang. Materialet vi utgår ifrån är begränsat till alla Cafés och Slitz utgåvor från 1999. För att se om förändring skett analyserar vi två utgåvor av Café från 2010 och sex från 2011, samt sex utgåvor av Slitz från 2009 och tre från 2011. Därigenom är vår ambition att försöka presentera en intressant bild av denna mångnyanserade kontext och dess diskursiva aspekter. Det generella resultatet är följande: i Slitz har vi inte funnit någon relevant skillnad, men däremot i Café finner vi en diskursiv skillnad från 1999 till 2011.The purpose of this essay is to examine whether it is possible to find relevant differences in the presentation of the man over the time period from 1999 to 2011. If a change has occurred, we want to try to find out how it looks like. From a social constructivist approach and using conceptual explanations of gender, masculinity and homosociality, we intend to analyze the two Swedish lifestyle magazines Café and Slitz. We will take particular note of studies on mass media and its impact on people's everyday lives. The method used to enable us to further analyze the material is critical discourse analysis, which is to scrutinize the basic sentence context of the text. The material we assume is limited to all Café’s and Slitz’ editions from 1999. To see if changes are made, we analyze two editions of Café from 2010 and six from 2011, and six editions of Slitz from 2009 and three from 2011. Thus, our aim is to try to present an interesting picture of these multi-nuanced contextual and discursive aspects. The general results are as follows: in Slitz, we found no relevant difference, but in the Café, we find a discursive difference between 1999 to 2011.
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Fransson, Marcus, and Johan Persson. "”I don’t give a shit about fashion. I’m a man” : En kvalitativ undersökning om maskuliniteter och mansideal i Magazin Café." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1259.
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The aim of this study was to identify what kind of masculinity is shown in 54 articles of the Swedish lifestyle magazine Magazine Café of 1993 and 2008, and in which way this masculinity may be different from eachother.
The study included four magazine issues of each year with analysis focus on main articles and abolishment of reviews and press items. The method was semiotic analysis with focus on manly characteristics and stereotypes.
The result showed that the normative man pictured in Magazine Café in 1993 was a man’s-man interested in manly characteristic business as sports, outdoor adventures and women. Fifteen years later not much has changed. The manly characteristics are the same but they have been complemented with a man-by-man accepted and homosexually inspired vain.
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Nömm, Heidi Marie. "FASHIONING THE FEMALE : An Analysis of the “Fashionable Woman” in ELLE Magazine –Now and Then." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8375.
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ABSTRACT
Title: FASHIONING THE FEMALE -
An Analysis of the “Fashionable Woman” in ELLE Magazine - Now and Then
Number of pages: 57 (including diagrams and figures, excluding enclosures)
Author: Heidi Marie Nömm
Tutor: Ylva Ekström
Course: Media and Communication Studies D Level, Master Thesis
Period: Spring term 2007
University: Uppsala University Division of Media and Communication Department of Information Science
Purpose/Aim: The purpose of this master thesis is to investigate how fashion can function as a communication channel and how the modern Swedish woman is represented in ELLE magazine within two different fashion decades, in 1992 and 2007.
Material: Swedish ELLE magazines No. 1-4 1992 and No. 1-4 2007.
Method: A complementary combination of quantitative content analysis, semiotics and critical discourse analysis.
Main results: A number of differences, as well as similarities can be recognised between the fashions of 1992 and 2007. The latter one is characterised by women looking serious, sometimes even austere while 1992 shows often happy women. The fashion styles are much more casual, colourful and more accessorised by jewellery etc. in 1992, while the clothing in 2007 is often tight, body hugging and reveals more skin. Concerning ethnicity, 2007 only shows white women, often very feminine and wearing mostly dresses and rarely pants, whereas 1992 is characterised by ELLE’s effort to show a more multicultural and diversified picture of the female. The semiotic analysis has lead to the conclusions that women in 1992 were more natural and “real” whereas the female picture ELLE is presenting often has fictional or unnatural elements. The fashion styles often seem un-wearable in 2007, however also rather artistic. The woman of 2007 is living a more expensive and extravagant lifestyle than in 1992 where women were more of en depicted “average”.
Keywords: Fashion, communication, representation, lifestyle, cultural studies,feminism, ELLE magazine, femininity.
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Lindberg, Martin, and Albin Sandh. "Om livsstilsmagasinen får bestämma -En kvalitativ studie om två svenska livsstilsmagasins konstruktion av genus." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-72132.
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This study examines how two lifestyle magazines produce gender through their covers, and how young men and women are affected by the covers in their thoughts on gender constructions. The starting point for the study is Erving Goffman's visual codes describing the portrayal of gender in advertising. By applying Roland Barthes method, semiotic image analysis the result show that the two lifestyle magazines create a relatively stereotypical image of male and female. In the analysis of the cover, for example, posing, clothing choices, color choices and more are taken up for review. How these covers affects young men and women was examined through the qualitative focus group method. The results indicate that both sexes are affected to some extent by these images, where women are more affected by comparison and that they try to adhere to a certain ideal.
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Ahlroth, Rebecca, and Jasmina Beslagic. "Genus i livsstilsmagasin – bevarande eller brytande av könsstereotyper? -En semiotisk analys av svenska livsstilsmagasins visuella framställning av genus." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-80974.
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In the current media landscape, visual content is an influential and contributing part in the shaping of societal attitudes, conceptions and norms about gender. The main purpose of this qualitative study is thus to research how gender is visually displayed on the cover pages of two Swedish lifestyle magazines. Moreover, the aim is to investigate how the magazines visual portrayal of gender maintains, or challenges, traditional stereotypes about masculinity and femininity. The analysis is mainly based on Goffman’s theory of Gender Advertisements. Through a visual semiotic analysis, this study examines the cover models physical attributes, along with other semiotic resources such as setting, color and camera angle. From the overall results of the analysis, the conclusion drawn is that both men and women are depicted mostly in line with traditional gender stereotypes, with only small amounts of challenging characteristics made visible.
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Schöndube, Andrea [Verfasser], Günter [Akademischer Betreuer] Lenz, and Reinhard [Akademischer Betreuer] Isensee. "Illness, Media, and Culture : ein interkultureller Vergleich der Darstellung von Allergien in englischen und US-amerikanischen Lifestyle-Magazinen / Andrea Schöndube. Gutachter: Günter Lenz ; Reinhard Isensee." Berlin : Humboldt Universität zu Berlin, Philosophische Fakultät II, 2011. http://d-nb.info/1015081452/34.
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Köpsén, Lina. "Prinsessan och lusten : En kvalitativ studie om hur kvinnors sexualitet skildras i livsstilsmagasin." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-26200.
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Mot bakgrund av att medier kan definieras som en socialiseringsfaktor samt att sexualitet är ett ämne som ofta vädras i olika medier är syftet med den här kvalitativa studien att undersöka hur livsstilsmagasin, i sina texter, skildrar sexualitet och då närmare bestämt kvinnors sexualitet. Kvinnors sexualitet undersöks av den anledningen att kvinnor under 1800-talet drabbades av en avsexualisering, det vill säga deras sexualitet förminskades i förhållande till männens, vilket sannolikt påverkar samhället än idag. Studien har tre frågeställningar där den första rör huruvida denna avsexualisering präglar livsstilsmagasin. Den andra frågeställningen undersöker vilka ord som används i livsstilsmagasinen för att beskriva det kvinnliga könsorganet. Den tredje frågeställningen har fokus på hur stor del av innehållet i livsstilsmagasinen som präglas av sexualitet, på ett direkt eller indirekt sätt. Ur ett medie- och kommunikationsvetenskapligt perspektiv lutar sig studien mot ett teoretiskt ramverk kring mediers påverkan, då främst hur unga människor påverkas, samt agenda setting. Jenny Kitzingers forskning har en central roll. Ur ett sociologiskt och sexologiskt perspektiv kretsar det teoretiska ramverket kring Gisela Helmius definitioner av samhällelig sexualsyn samt Gayle Rubins sexhierarki. De metoder som använts är huvudsakligen en kritisk diskursanalys med fokus på texternas konstruktivistiska funktion samt en mindre kvantitativ analys som ger svar på hur stor del av medieinnehållet som berör sexualitet. Empirin grundas på elva stycken livsstilsmagasin riktade till unga kvinnor. Av analysen framkommer att cirka nio procent av innehållet i de undersökta tidningarna berör sexualitet i någon form. Det framkommer också att de undersökta tidningarna är präglade av den restriktiva sexualsyn som råder i Sverige, vilken sannolikt delvis är ett resultat av ovan nämnda avsexualisering. Detta yttrar sig främst i ett befästande av den rådande kärleksideologin där sexualiteten endast får röra sig inom kärlekens, heterosexualitetens och tvåsamhetens ramar. Det framkom också att de undersökta tidningarna bidrar till ett osynliggörande av det kvinnliga sexuella könet.Given that the media can be defined as a socialization factor and that sexuality is a topic that is often aired in various media, the purpose of this qualitative analysis is to examine how the media portrays sexuality and more specifically women's sexuality. The reason for examining women's sexuality is that women during the 17th century were constrained in their sexuality compared to men, and this constraint most likely has made an inprint on society to this day. This study poses three questions, the first concerns if the desexualisation of women characterizes the lifestyle magazines today. The second question examines which words that are used in lifestyle magazines to describe the female genitalia. The third question focuses on to which extent the media content in lifestyle magasines is characterized, directly or indirectly, by sexuality. From a media and communications perspective the study has a theoretical framework based on agenda setting and how media is able to influence its users, the young users in particular. The research done by Jenny Kitzinger plays a central part. From a sociological and a sexological perspective the theoretical framework revolves around Gisela Helmius' definitions on ideas of sexuality in society and Gayle Rubin's hierarchical valuation of sex acts. The methods that have been used are a critical discourse analysis which examines the constructivist function of the texts and a smaller quantitative analysis to examine to which extent the media content concerns sexuality. The empirical data is based on eleven lifestyle magazines aimed at young women. The analysis reveals that nine percent of the content in the examined magazines concerns sexuality in some way. It also reveals that the examined magazines are characterized by the idea of a restrictive sexuality which prevails in Sweden, which problably is a result of the above mentioned desexualisation. This manifests primarily in the consolidation of the prevailing ideology of love, where sexuality only is allowed within a framework of love, heterosexuality and monogamy. The magazines also contribute to making invisible the female sexual genitalia.
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Larsson, Amanda. "Horan och madonnan : En kvalitativ analys över kvinnans gestaltning i moderna livsstilsmagasins personporträtt." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26409.
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Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines’ readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women. The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective. The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze. The magazines, which belong to a classic- respectively a post-modern genre within lifestyle magazines, thereby switch places with each other and becomes each other’s counterparts.
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Elman, Débora. "Jornalismo e estilo de vida : o discurso da revista Vogue." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2008. http://hdl.handle.net/10183/13423.
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As reportagens de perfil da revista Vogue são o foco desta pesquisa, que busca definir quais estilos a revista institui como modelos de ser e viver do sujeito contemporâneo. A amostragem reuniu 12 revistas, do período entre Janeiro e Dezembro de 2006. Foram analisadas 102 reportagens do subgênero perfil jornalístico, com o objetivo de responder quais os modelos que a revista Vogue constrói, tomando como referência categorias (estilos de vida Inovador, Tradicional e Vanguardista) preexistentes e exteriores ao jornalismo, ligadas ao referencial teórico da pesquisa, para nortear a busca dos principais sentidos representados nas matérias. O trabalho está inserido na perspectiva construcionista, que considera o poder do jornalismo na construção da realidade. A Análise de Discurso serve como suporte metodológico. Os estilos de vida encontrados na revista são representados pelas marcas discursivas que permitem evidenciá-los e demonstram a freqüência com que são reiterados por Vogue. Entre as conclusões, ganha destaque o fato de que o estilo de vida Inovador é dominante, presente em 44,11 % do corpus, enquanto o estilo de vida Tradicional representa 37,27% do total e o estilo de vida Vanguardista está presente em 18,62 %. A análise revela que, destituindo o estilo de vida Vanguardista da transgressão que o define, a Vogue realinha este estilo de vida como apenas uma atitude de valorização de uma estética diferenciada. O que a revista mostra – e busca vender – é a idéia de que, por meio da adoção das orientações guiadas pelo jornalismo nos modos de ser sujeito e mostrar-se aos outros, pode-se obter “estilo”, a partir da exposição e consumo de bens simbólicos. Assim, o que a pesquisa conclui é que de fato o jornalismo de Vogue investe na construção de dois estilos de vida: o Inovador e o Tradicional.The profile reportages from the magazine Vogue are this search focus, which wants to define what styles the magazine institutes as being and living models of the contemporaneous subject. The sampling gathered 12 issues, of the period between January and December 2006. There were observed 102 reportages of the subgenus journalistic profile, with the objective of answering what models that the magazine Vogue builds, taking as reference categories (Innovative, Traditional and Vanguard lifestyles) preexisting and exteriors to journalism, linked to the theoretical reference of the survey, to guide the search of the main senses represented on the materials. The work is inserted on the constructionist perspective, which considers the power of journalism in the reality construction. The Analysis of the Speech serves as a methodological support. The life styles found in the magazine are represented by the discursive brands that allow showing them and demonstrating the frequency they are repeated by Vogue. Among the conclusions, points out the fact that the Innovative life style is dominant, present in 44,11% of the corpus, while the Traditional life style represents 37,27% of the total and the Vanguard is present in 18,62%. The analysis proves that, dismissing the Vanguard lifestyle from the transgression that defines it, Vogue realigns this Vanguard lifestyle just as an attitude of recovery of a different aesthetics. What the magazine shows is the idea - and seeks to sell - is the idea that, through the adoptions of orientations guided by journalism in the ways of being subject e showing yourself to others, it is possible to obtain "style", from the exposure and consumption of symbolic goods. This way, what the search concludes is that indeed the Vogue journalism invests on the construction of two lifestyles: the Innovative and the Traditional.
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Lindström, Christina, and Emma Martinell. "”Terapi och testosteron i symbios, manlighet 2.0” : En kvalitativ studie i att göra maskulinitet i livsstilsmagasinet Café Magazine." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36016.
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Denna uppsats har syftat till att undersöka hur maskulinitet görs i omslagsintervjuerna i Café Magazine under åren 2015 och 2020. Analysen har utgått från Raewyn Connells och Ylva Elvin-Nowak & Heléne Thomssons teorier kring maskulinitet och att kön är något som görs, snarare än något som är. Connells maskulinitetsteori innebär att maskuliniteter ska förstås som något dynamiskt som är avhängigt sociala, kulturella och historiska villkor. I vår undersökning har vi sökt besvara frågan: Hur görs maskulinitet i omslagsintervjuerna i livsstilsmagasinet Café Magazine åren 2015 och 2020? Vi har undersökt hur de arbetar med text och bild för att gestalta maskulinitet. Genom att tillämpa en kvalitativ tematisk innehållsanalys samt en semiotisk bildanalys har totalt åtta stycken omslagsintervjuer analyserats, såväl i text som bild, fyra stycken från respektive år. Av analysen framgår att Café Magazine i bild och text gör en maskulinitet som bär flera kännetecken av den västerländska hegemoniska maskuliniteten. Men vi ser även nyanseringar som kan antyda att det skett, och fortfarande sker, förändringar i denna västerländska, hegemoniska maskulinitet. Fram växer bilden av en emotionell och reflekterande maskulinitet.The purpose of this study is to examine how masculinity is portrayed in the cover stories of Swedish magazine Café Magazine during 2015 and 2020. The theoretical framework upon which the analysis has been made consists of Raewyn Connell’s theory of masculinity, as well as Ylva Elvin-Nowak & Heléne Thomsson’s concept of gender, stating that gender is constructed by us, rather than something that resides within us. Connell’s theory of masculinity proposes that masculinities are dynamic, social constructs that varies in different cultures and periods of time. The aim has been to examine how masculinity is constructed in the cover stories of the men’s lifestyle magazine Café Magazine during 2015 and 2020. The material consists of eight cover stories in total, four from each year. The cover stories have been analyzed by combining two methods: (qualitative) thematic analysis for the written content of the articles and semiotic analysis for the images. The study concludes that the masculinity constructed by Café Magazine, in the written content as well as the images of the cover stories, displays several characteristics consistent with those of western, hegemonic masculinity. However, there are nuances to suggest that this western, hegemonic masculinity has recently undergone, or still is undergoing, changes. In these nuances an emotional and reflecting masculinity emerges.
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Schöndube, Andrea. "Illness, Media, and Culture." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät II, 2011. http://dx.doi.org/10.18452/16327.
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Vergleichsweise wenige Texte in den Printmedien beschäftigen sich mit Allergie als Gegenstand öffentlichen Interesses. Deshalb untersucht die Dissertation die Darstellung von Allergien in Lifestyle-Magazinen im englisch- und amerikanischsprachigen Raum. Die vorliegende Arbeit befasst sich mit der Verbreitung von medizinischem Wissen durch die Medien. Sie zeigt, ob und wie die Medien zu Aufklärung und Information über Krankheiten, deren Relevanz, Diagnostik und Therapie, beitragen. Sie geht dabei besonders auf den Bedeutungsbereich von Wörtern ein, die als Metaphern benutzt werden. Das Fundament der Überlegungen bildet der Essay „Illness as Metaphor“ von Susan Sontag, in dem sie die Darstellung von Krankheiten und die Benutzung von Stereotypen abhandelt und Fragen, die im Zusammenhang mit Krankheit als sozialer und kultureller Angelegenheit stehen, aufwirft. Um den populärwissenschaftlichen Diskurs der analysierten Artikel in dieser Arbeit zu verstehen, wurde die von Jürgen Link entwickelte Diskursanalyse herangezogen, die sich eng an die Diskurstheorie Foucaults anlehnt. Die semiotischen Deutungsansätze werden mit Hilfe der Untersuchungen von Roland Barthes erklärt. Ziel der Arbeit ist es zu zeigen, wie die verschiedenen Diskurse ineinander greifen, welcher Mechanismus sich dahinter verbirgt und wo Ansatzpunkte für eine sachgerechte publizistische Behandlung des Themas liegen. Der Nutzen von Metaphern in der Beschreibung von Krankheiten liegt darin, dass sie kollektive Gefühlslagen ansprechen und den Denkraum des Möglichen erweitern. Dieser Aspekt ist besonders wichtig, da das Wort Allergie zu einer praktischen und populären Metapher für eine Reihe persönlicher, beruflicher oder politischer Antipathien geworden ist. Obwohl allergische Erkrankungen in der modernen Welt immer häufiger auftreten, räumen ihnen die Medien noch nicht den Platz ein, den sie -- auch ausgehend von der volkswirtschaftlichen Bedeutung der Erkrankungen -- dringend haben müssten.Only a few print media focus on allergies as a matter of public interest. For this reason the dissertation analyzes the presentation of allergies in English and American lifestyle magazines. This thesis examines the propagation of medical knowledge via the media. It shows if and how the media contribute to health education and information about illness, its relevance, diagnostic investigation as well as therapy. The main focus is on those words which are used as metaphors. They represent an important subject of Susan Sontag''s essay „Illness as Metaphor“ which demonstrates the presentation of illness, the use of stereotypes and thus raises issues about illness being a social and cultural matter of interest. To understand the popular scientific discourse of this dissertation Jürgen Links'' discourse analysis is being used which follows closely Foucault''s theory. The semiotic interpretation is supported by the theories developped by Roland Barthes. This dissertation aims to show how the different discourses intertwine, to bring to fore the underlying mechanisms as well as an appropiate journalistic approach. The benefit of using metaphors when describing illness is that the collective state of mind is addressed and thus the range of thinking will be broadened. This aspect is especially important because the word allergy became a convenient and popular metaphor for a number of personal, professional or political aversions. Although allergies are dramatically on the raise in the modern world, their significance is not recognized yet by the media in their complexity as it should be the case, especially against the backdrop of the economic relevance of that illness
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Eriksson, Liljegren Emelie, and Jeny Nilsson. "Fast i garderobsöppningen : En kritisk diskursanalys av VeckoRevyns representation av bi- och homosexuellas sex- och kärleksrelationer." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44871.
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The purpose of this study was to examine the ways in which the Swedish lifestyle magazine VeckoRevyn construct the sex and love relations of bi- and homosexuals. We analyzed 22 unique texts in magazines, from 2009 to 2014, in order to get a result as current as possible. To represent the magazine overall we have selected texts from various parts of the magazine. With a critical discourse analysis and through relevant and significant theories and perspectives such as social constructionism and heteronormativity, we found that VeckoRevyn represent sex and love relations of bi- and homosexuals through four discourses. The outcome of our study shows that VeckoRevyn only represent a limited part of bi- and homosexuals sex and love relations. In the analysed texts bi- and homosexuals are forced to “come out of the closet” repeatedly and their sexual relations are rarely represented. When the sexual relations are represented, it’s frequently through fantasies or in extreme ways with an attempt to entertain. VeckoRevyn tells the readers that it’s stupid to label oneself as bi- or homosexual, nevertheless VeckoRevyn often uses labels as a big part of their construction of bi- and homosexuals identities. Bi- and homosexuals never really come out of the closet, they are forced to always be standing in the doorway.
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Ježová, Veronika. "Marketingový význam body image." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71891.
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The thesis addresses issues of body image in a marketing context. The aim of the thesis is to affect elements of the body image of persons shown in the printed local and foreign media, determine the extent to which people look identical and how it differs. Part of the objective is to affect the factors leading consumers to solve their dissatisfaction of how they look like by looking for the help of plastic surgery. The work is divided into theoretical and analytical part, the theoretical part gives the reader the opportunity to become familiar with the issue of body image and provide him better orientation in the analytical section. The analytical part is focused on the content analysis of the Czech and U.S. version of Cosmopolitan magazine, but also includes an analysis of secondary data, namely database Market Media Lifestyle and also the results of research "Perceptions of Aesthetic Plastic Surgery."
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Karlsson, Clara. "Olika nyanser av den sexuella kvinnan : En studie om hur kvinnlig sexualitet framställs på Baaam.se." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95625.
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Baaam is a Swedish digitized lifestyle magazine for young women that, among other things, writes about sex, sexuality and relationships. Baaam is a feminist platform that claims to be a guiding companion to young women. The purpose of this study was to examine how Baaam portrays female sexuality and thus what messages they convey to young women regarding female sexuality. The research questions were: How is female sexuality portrayed in the lifestyle magazine Baaam? Does the selected articles from Baaam confirm or change the traditional, dominant view of female sexuality? Norman Fairclough’s critical discourse analysis (CDA) was conducted to find and then analyze discourses in the selected articles. A total of 23 articles published between 2016 and 2019 were analyzed. This was carried out from a social constructionist perspective together with representation theories and gender theories. Based on the analysis, different themes were used to explain how the sexual woman is constructed through different sub-discourses: ”The female sexual identity”, ”The woman’s sexual pleasure”, ”The sexual woman in relation to the man” and ”The performing sexual woman”. The sexual woman is portrayed both in a way that confirm and change the traditional, dominant view of female sexuality.
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Wang, Yi-Wen, and 王怡文. "Examining the Difference of Male Representation in Printed Advertising of Lifestyle Magazines between UK and Taiwan – A Cultural Perspective." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36368743865496882196.
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碩士逢甲大學
國際貿易所
100
Advertising messages will usually reveal cultural values, and the obvious geographical factor leads to different cultural values between eastern and western societies. This paper tries to analyze the difference of male representation in printed advertising of lifestyle magazine between UK and Taiwan (we take UK as western society and Taiwan as eastern society) based on cultural perspective. This research proceeded according to content analysis, which is a procedure to classify qualitative information to acquire data transform into quantitative resources. Samples collected from both Taiwan and UK male magazines throughout the whole year of 2011. A total of more than six hundreds of male images, half from Taiwanese magazines and the other half from British magazines and all images need to be coded by two coders. In the categories of male appearance, facial feature, and body type, the intercoder reliability for the judges were found to be 0.91, 0.94, and 0.90 separately. On account of high intercoder reliability, the author uses the coding data to run Chi-square test and T-test. The results show that Britain male images convey more hardness than Taiwanese male images, which confirms the main hypothesis. This paper finds that there are some cultural discrepancies among different countries, which will cause customers to appeal to different advertising practices, and that’s what advertisers need to pay attention to.
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Mixová, Kristýna. "Obrazy partnerství, manželství a rodičovství v časopisech životního stylu pro ženy a pro muže." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-338764.
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Diplomová práce Kristýna Mixová Abstract The topic of this diploma thesis is the image of cohabitation, marriage and parenthood in lifestyle magazines. Theoretical sources of the text are ideas of Zygmunt Bauman - love as a consumer product or love forever, and the ideas of Gilles Lipovetsky about postmoral society without duty. Methodology for this diploma thesis was the qualitative content analysis of 12 issues of the most read czech men's lifestyle magazine Maxim and 12 issues of the most read czech women's lifestyle magazine Joy. Both published in 2012. In both lifestyle magazines love is presented as a consumer product, but in women's magazines exists an image of love forever as well. Duty is shown in negative view. Instead of duty, taking care about others is presented. Wedding is decribed like a normal event expected in a human life. Parenthood in men's lifestyle magazines is connected with self-denial, in women's lifestyle magazines as a self-fulfilment connected with self- denial. The last part of the diploma thesis updates the finding of Paulína Tabery from 2007.
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Michalová, Adéla. "Kulturní funkce lifestylových médií." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-313267.
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The graduation thesis Cultural functions of the lifestyle media is divided into theoretical and analytical part. The first part of theoretical work tries to define the concept of lifestyle, lifestyle media and their cultural functions. It also deals with an overview of the historical development of lifestyle magazines in our country and at abroad. Last but not least, work in theory attempts to define the impact and effects of the lifestyle media, specifically lifestyle magazines on the value system and behavior patterns of their readers. In the second part of the work is devoted to empirical research. Through quantitative content analysis I am trying to figure out how is differed the content of less expensiver and exclusiver, woman's and man's lifestyle magazines. The analysis showed that in lifestyle magazines targeted at different groups of readers are differences in the presentation of material and social values and in the presentation of gender roles. Research results are consistent with the assumption that lifestyle magazines have an impact on consumer lifestyles of their readers. Key words lifestyle, lifestyle media, lifestyle magazines, cultural functions, value orientations, behavior patterns, advertisement, gender, consumer behavior
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Horová, Alena. "Konstruování sociální identity u čtenářek exkluzivních ženských časopisů." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-322002.
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This thesis examines how exclusive women's magazines readers approach the category of luxury, their relationship with products announced in these magazines and whether the feeling of luxury, aroused by such magazines, is affiliated with a certain social class. This thesis also focuses on question whether these readers regard physisal atractiveness as a sign of social status. The theoretical part of this thesis describes several concepts which are important in the context of media studies: social constructivism, the process of understanding media effects, the conception of uses and gratification and the role of mass media in the socialization process. This part further elaborates on exclusive women's magazines, conceptions of lifestyle, luxury, fashion and its importance for identity construction. The methodological part introduces the methodology of the analysis and the analysis itself. The sample used for this analysis was composed of ten respondents which were subjected to an in-depth interview. Each interview also included reception analysis. The following chapters describe the results of this analysis.
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Žbirková, Nikola. "Zobrazování celebrit ve společenských časopisech ve dvou časových obdobích (1930-1938,2000-2008) a jejich komparace." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388877.
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The subject of this master thesis is the comparison of the way of writing about celebrities in two time periods, namely 1930-1938 and 2000-2008. Thesis are based on two first-republic social magazines, Eva and List paní a dívek, and two magazines from the turn of the century - Cosmopolitan and Rytmus života. The first part of the thesis introduces primarily a theme of the social magazines and celebrities, it also touches the tabloid and the mass media. It also deals with the characteristics of selected social magazines. At the same time, the theoretical part explains the basic knowledge from the history of the two examined periods, which allows a better understanding of context of the periods. The second part of the master thesis is focused on own empirical research, which consists of exploratory and descriptive phase of research. It is therefore the most important part of the thesis, which brings new knowledges. The exploratory phase includes a research sample and presents article entries. The descriptive phase includes an analysis of relationships between celebrities and themes, emotions and sentiment in relevant articles. Part of this section contains research questions and answers.
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Maxa, Martin. "Konstrukce luxusního životního stylu na stránkách magazínu proč ne?" Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-330491.
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This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.
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Podsedníková, Andrea. "Adjektivní evaluativní vzorce v časopisech o životním stylu." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-389116.
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The present thesis focuses on the classification, description and comparison of evaluative adjectives occurring in two lifestyle magazines, Cosmopolitan (for women) and Esquire (for men. The theoretical part presents general information on evaluation and evaluative language, local grammars, lifestyle magazines and differences between the use of language by women and men. The material for the analysis is drawn from online articles published by Cosmopolitan and Esquire which are part-of-speech tagged using the freeware Part-Of-Speech tagger TagAnt, the analysis is carried out using the corpus analysis software AntConc. The initial part of the analysis describes and compares the most frequently used evaluative adjectives in the two corpora. The final section uses the patterns presented in the theoretical part of the thesis as a starting point; the two corpora are searched to find their occurrences, potential variations and patterns that have not been described previously. Key words: Evaluation, lifestyle magazines, local grammars, evaluative patterns
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Gašparová, Dominika. "Obraz ženy v reklamě." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326526.
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This thesis The Portrayal of women in Slovak print media advertising 1992-2012 addresses the way women are depicted in advertising in three selected Slovak magazines, at three points in time; 1992, 2002 and 2012. The work aims to discover in what direction the portrayal of women in magazine advertisements has evolved during this period when advertising occupies more and more space in the media. This work deals with gender issues and focuses mainly on the roles in which women are represented in advertising. Their passivity or activity and sexual objectification are examined through content and semiotic analysis. The dual mode of analysis will allow us to better understand the mechanisms of the depiction of women in advertising and compare the different ways women are portrayed in the media depending on the target audience.
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Nunvářová, Petra. "Komparativní studie obrazu ženské krásy v lifestylových časopisech pro ženy a pro muže: Analýza portrétů žen na fotografiích ve vybraných časopisech v první polovině roku 2012." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337384.
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The diploma thesis Comparative study of a presentation of women's beauty in lifestyle magazines for men and women suggests the hypothesis that the image of women's beauty is modified according to the target group of the media. As to support or falsify the thought, there are analysed chosen photographs of women in four Czech lifestyle magazines, specifically in ELLE, ForMen, Cosmopolitan and Esquire. Chosen method of semiotic analysis and description helps define the differences between image of women's beauty in the pictures. In order to interpret the pictures in broader context, the first half of work deals with the development of aesthetic theories and various scientific views of beauty as well as theories about presumed media influence. The results of the analysis are interpreted and explained on the grounds the theoretical base. Besides the evaluation of the primary hypotheses there are also noted other theoretical findings. The document is closed by comments of authoress on the issue based on already written theories.
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Lukáš, Vojtěch. "Pojetí otcovství v ženských lifestylových časopisech pro odlišné cílové skupiny definované výší příjmů ženy." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329119.
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The thesis is focused on the role of fathers represented in different lifestyle magazines for women. There were selected two kinds of magazine brands for women from different social-economic groups. The representative magazines from higher social-economic groups were chosen Elle, Harper's Bazaar, Cosmopolitan and Marianne. The representative magazines for women from lower social-economic groups were chosen Vlasta, Chvilka pro tebe, Žena a život and Překvapení. There were found only articles which show man as father, including description, in all selected magazines. The terms were generated according to the method of open coding from each article. Then they were merged into superior categories. The final categories served as a tool for describing representation of father, as he had been described in the individual magazines. From individual magazines we moved to the whole groups of magazines, which were designed for the same social-economic groups of women. Differences and similarities in the representations of fathers were found not only between the groups but also inside of the groups themselves. Nevertheless, our work has successfully shown that there were significant differences in the descriptions of the father in the magazines for different social-economic groups of women.
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Kučerová, Lucie. "Mediální konstrukce ženství podle ženských lifestylových časopisů v letech 2006 a 2016." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-358013.
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The master thesis The media construction of feminity according to women's lifestyle magazines in years 2006 and 2016 is concerned with values, that women's lifestyle magazines present to women. These values concern with topics such relationships, sexuality, face, health and succees in career. The thesis will examine, in which roles women appear in these magazines. The aim of the thesis is to present a picture of an ideal woman, as the women's lifestyle magazines construct it. The theoretical part is devided into five chapters. The first chapter is focused on historical development of magazine publishing in Czech Republic since 1989. The second chapter describes development of trends in the media content in the last decade. The third part deals with the media and lifestyle magazines ownership. The fourth part introduces a general content of women's lifestyle magazines. The last chapter is focused on the role of women and women's lifestyle magazines in the current society. It discusses e. g. the term "double burden". The analytical part combines qualitative and quantitative content research and its main objective is to describe, how the term feminity and the women values (relationships, sexuality, face, health and career) change in women's lifestyle magazines between years 2006 and 2016. The chosen...
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Buchtová, Naďa. "Konstrukce obrazu mužů a žen v lifestylových magazínech na internetu." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388056.
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(in English): This diploma thesis focus of portrayal of man and woman in lifestyle magazines on the Internet and on the social network Instagram. The theoretical part describes history and a role of the image, respectively photography, in the Western world and its development. It also deals with the theme of stereotypes and changes of representation of man and woman in the second half of the 20th century and the beginning of the 21st century. The next part discusses types of visual analyzes concentrating on qualitative semiotic analysis. This analysis is used for the selected images in the practical part. The practical part analyzes 400 images from selected Czech and American women's and men's lifestyle magazines and their accounts on the social network Instagram. The analysis reveals differences between contributions to Instagram and magazine pages and in the each media itself. It also identifies how women and men are portrayed in the selected media and if the stereotypes described in the practical part have disappeared in the context of the ongoing transformation of the position and roles of men and women in society, especially if the emancipation of women has had any effect.
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Pouzarová, Jana. "Vliv inzerentů na obsah lifestylových médií." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-398830.
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The aim of this thesis is to find out whether advertisers can influence the content of lifestyle media. The first part of this work deals with the theory of media economics, the market of printed magazines and the various influences on the media; followed by a definition of the ethical and legal framework for advertising. It also includes a description of selected media, an overview of their market position and the degree of financial dependence on advertising. Two lifestyle magazines, namely Cosmopolitan, representing women's magazines, and ForMen, as a men-oriented magazine, were selected for analysis. The second part of the thesis deals with the definition of the methodological framework and the description of the research method used, i.e. quantitative content analysis. Three different phenomena are explored using six research sub-questions, namely the ratio of advertising and editorial content, the degree of linking advertising with editorial materials (brand reciprocity), and finally the use of advertorials, their labelling and distinguishability from other content. The third section of the work elaborates on research results. The thesis concludes that while certain dependence and influences can be traced, not all possible manifestations of the relationship between publishers and advertisers...
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Kubištová, Lenka. "Role pánských lifestylových časopisů na českém mediálním trhu se zaměřením na časopis Maxim." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321524.
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The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.
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Lin, Meng-Ying, and 林孟穎. "Visual Expressional Forms and Image on Lifestyle Magazine Cover." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/68784711320685948990.
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碩士國立臺灣藝術大學
圖文傳播藝術學系
103
In the age of globalization and knowledge economy industry, lifestyle has been gaining in popularity recently so that it has affected people’s thoughts and values. People would rather see their lifestyle from the multiple thinking angles than the traditional standard thinking ones. Magazine industry has focused on the typical reader group, which shares the interests in reading the same topics these days, so it makes the magazine market diversified. Magazine market is so competitive that the cover will be served as the first impression for the readers. In order to enhance its recognition, Magazine publishers have designed the cover of magazine to present their image as well as to build their unique style. The subject of this case study in the article is the magazine, La Vie, published in Taiwan, which won the Golden Tripod Awards lifestyle in 2014. On approaching the case, we adopt various methods including data analysis and questionnaire survey. We wish to figure out the main issues and key factors to provide relevant researches on magazine designers for practicing. The study provide following suggestions based on the above findings: (1) Layers: rotate canvas, layout form, remain white (2) Font: Typography, character level, standard character, title (3) Image: image form (4) Color: publication name color, title color, cover main color Life style magazine reflect by creative, mainstream, balance, attractive. Complicated, plain, active, messy, brightness.