Relevant bibliographies by topics / Lifestyle segmentation

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Academic literature on the topic 'Lifestyle segmentation'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Dissertations / Theses on the topic "Lifestyle segmentation"

1

Pilstl, Michaela. "Lifestyle market segmentation - efficiency and ethical issues." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73795.

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Lifestyle market segmentation can be very supportive for a successful marketing strategy of a company. However it is not clear whether lifestyle market segmentation is efficient and ethical or not. Several market segmentation concepts such as Cross-Cultural Consumer Characterization, VALS, PRIZM NE, Mosaic, ConneXions NE and GfK Roper Consumer Styles are analyzed in order to give an extensive overview of the offered concepts. The observation of efficiency issues in regards to market segmentation comes to the result that there is a significant lack of empirical data and a shortage of determined
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2

Stirling, Quinn Lee. "Market segmentation : critique and implications of consumer lifestyle fragmentation." Thesis, Manchester Metropolitan University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485326.

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Market segmentation lies at the core of many normative, strategic marketing initiatives, arguably facilitating the identification and satisfaction of an organisation's most profitable customers. Therefore, a central task for managers adopting a market segmentation strategy is to identify customers in a meaningful way, satisfy their requirements profitably,' and implement the segmentation concept in ways which provide manageable solutions. However, it is suggested that the increasing fragmentation of consumer lifestyles has, paradoxically, made market segmentation more difficult to implement in
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3

NOVOSEL, BENJAMIN RYAN. "SUBURBAN LIFESTYLES." University of Cincinnati / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053379308.

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4

Böhmová, Veronika. "Segmentation of young people." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17354.

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My thesis deals with clothing habits of young people. The first part descibes the process of market segmentation, the second part abou the lifestyle of young people and about their clothing habits. I used a questionaire and with the help of PASW Statistics I revaled four segments.
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5

James, Alexandra Michelle. "Using Lifestyle Segmentation to Develop Lodging Packages for Staycation Travelers: An Exploratory Study with College Students." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1415874463.

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6

Strunová, Milena. "Segmentace v sociálním marketingu: Aplikace na kampani proti nadměrné konzumaci alkoholu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150071.

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The aim of the thesis is the segmentation of the Czech population which is serviceable in social marketing, specifically for creation of social program with the theme of responsible consumption of alcohol. It is based on a segmented group's approach to alcohol and furthermore the segments are profiled according to their lify style. First of all in the theoretical part of the thesis there is explained why it is important to pay attention to the issue of alcohol consumption in the Czech republic and what kind of consequences of increased alcohol consumption can have for individuals, society and
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7

Goldberg, Roland Henry. "Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton / Goldberg, R.H." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7003.

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The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer buying behaviour and examine the main influences regarding what, where, when and how consumers buy, as this knowledge will allow marketers to predict how consumers make their purchase decisions and how they will respond to various marketing strategies. A better understanding of the buying behaviour of consumers in a prospective market segment will help marketers to devise
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8

Kubešová, Jana. "Zdravý životní styl a český spotřebitel." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114394.

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This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and MML-TGI data in the practical part. This can help firms in targeting and addressing people within healthy lifestyle.
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9

Pavlišin, Dominik. "Druhy a značky alkoholických nápojov ako výraz osobnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199580.

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Thesis focuses on describing the consumer behavior on the alcoholic beverages market in the Czech Republic. In addition to quantitative analysis, which uses the MML - TGI data from Median Ltd., thesis also includes qualitative research with further analysis of selected segments. Based on the findings from analysis, recommendation for creating a new alcoholic beverage is made according to lifestyle of the consumer.
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10

Pereira, Marta Bustorff Dornellas Azevedo. "Plano de marketing para o vinho em copo "Split"." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10467.

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Mestrado em Marketing<br>Este projeto tem como objetivo desenvolver um plano de marketing para a Split, um produto inovador na indústria do vinho que permite um consumo prático, num formato totalmente reciclável, inquebrável e portátil para locais onde o consumo é legalmente proibido ou dificultado por razões logísticas. O enfoque deste plano está na identificação do target da marca, na possibilidade de se implementar uma estratégia de co-branding e, por último, identificar novos canais de distribuição. A metodologia utilizada foi o Action Research o que permitiu uma relação de proximidade c
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