Academic literature on the topic 'Likert-Type scale and semantic differential scale'

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Journal articles on the topic "Likert-Type scale and semantic differential scale"

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Themistocleous, Christos, Anastasios Pagiaslis, Andrew Smith, and Christian Wagner. "A comparison of scale attributes between interval-valued and semantic differential scales." International Journal of Market Research 61, no. 4 (2019): 394–407. http://dx.doi.org/10.1177/1470785319831227.

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This article presents the results of an exploratory study comparing interval-valued scales (IVSs) and semantic differential scales (SDSs). The article investigates consumer perceptions regarding specific scale attributes and utilizes a controlled, between-subjects, experimental pen-and-paper design to assess the preferences of respondents when using the IVSs and SDSs. The rationale of this comparison lies with the fact that the newly introduced IVS has a built-in mechanism that allows the direct capture of respondent uncertainty toward the asked question, a feature that is absent from the SDS
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Siegler, Aaron J., Sarah Wiatrek, Farah Mouhanna, et al. "Validation of the HIV Pre-exposure Prophylaxis Stigma Scale: Performance of Likert and Semantic Differential Scale Versions." AIDS and Behavior 24, no. 9 (2020): 2637–49. http://dx.doi.org/10.1007/s10461-020-02820-6.

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Martínez, Jose A., and Manuel Ruiz Marín. "D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy." Methodology 7, no. 3 (2011): 88–95. http://dx.doi.org/10.1027/1614-2241/a000026.

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The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invar
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Aini, Qurotul, Siti Ria Zuliana, and Nuke Puji Lestari Santoso. "Management Measurement Scale As A Reference To Determine Interval In A Variable." Aptisi Transactions on Management (ATM) 2, no. 1 (2018): 45–54. http://dx.doi.org/10.33050/atm.v2i1.775.

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The scale is usually used to check and determine the value of a qualitative factor in quantitative measures. The measurement scale is a management in agreement that is used as a reference to determine the short length of the interval that is in the measuring instrument, so that the measuring instrument when used in measurements will produce quantitative data. The results of the scale management calculation must be interpreted carefully because in addition to producing a rough picture, the respondent's answers are not just straightforward to be trusted. Types of measurement scales: Likert scale
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Lawson, Edwin D. "Sex-Related Values and Attitudes of College Students: A Sexism Scale vs the Semantic Differential." Psychological Reports 64, no. 2 (1989): 463–76. http://dx.doi.org/10.2466/pr0.1989.64.2.463.

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To measure sexist attitudes, 50 men and 50 women completed two instruments One was a nondisguised type—the Rombough-Ventimiglia Sexism Scale; the other disguised—the semantic differential with ratings on sex-role concepts. On the basis of scores on the Rombough-Ventimiglia Scale, men were divided into High (traditional) and Low (emancipated) scoring groups. The same procedure was followed for women's scores. As expected the Rombough-Ventimiglia scales showed significant differences between High and Low attitude groups and also between men and women. However, the semantic differential compariso
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Rastorguev, S. V., and Z. I. Volkhonskaya. "Methodology for the Study of Socio-Political Attitudes of International Students." Humanities and Social Sciences. Bulletin of the Financial University 10, no. 4 (2020): 6–13. http://dx.doi.org/10.26794/2226-7867-2020-10-4-6-13.

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The article presents the rationale for the classification of international students based on civilizational criteria. The authors identified and characterized eight cultural profiles: two post-Soviet profiles, European, Latin American, African, Arabic, Chinese, and southern.The authors propose to use sociological scales to identify and measure the socio-political attitudes of international students. The authors proposed their options for the following scales: the social distance of E. Bogardus, equal intervals of L. Thurstone, total ratings of R. Likert, the scale of L. Guttman. We also propos
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Friborg, Oddgeir, Monica Martinussen, and Jan H. Rosenvinge. "Likert-based vs. semantic differential-based scorings of positive psychological constructs: A psychometric comparison of two versions of a scale measuring resilience." Personality and Individual Differences 40, no. 5 (2006): 873–84. http://dx.doi.org/10.1016/j.paid.2005.08.015.

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Lakshmipathy, K. "MBBS student perceptions about physiology subject teaching and objective structured practical examination based formative assessment for improving competencies." Advances in Physiology Education 39, no. 3 (2015): 198–204. http://dx.doi.org/10.1152/advan.00073.2014.

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The objectives of the present study were to 1) assess student attitudes to physiology, 2) evaluate student opinions about the influence of an objective structured practical examination (OSPE) on competence, and 3) assess the validity and reliability of an indigenously designed feedback questionnaire. A structured questionnaire containing 16 item statements, 8 items on an Osgood's 5-point semantic differential scale and 8 items on a Likert's 5-point scale, was used. Options were assigned scores of 1–5 according to weightage. For Osgood's semantic differential scale items, a χ2-test was done to
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РОЗУМНАЯ, Наталья, and Natalia ROZUMNAYA. "ASSESSING THE SERVICES COMPETITIVENESS PROVIDED BY SERVICE ORGANIZATIONS." Services in Russia and abroad 11, no. 4 (2017): 114–23. http://dx.doi.org/10.22412/1995-042x-11-4-9.

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The article is dedicated to the improving the methodical approach to the assessment of service competitiveness provided by service organizations. The author considers the concept of service competitiveness and quality, analyzes the scientific literature and existing methods for assessing competitiveness grouped into three groups. The article substantiates the use of the scale of pairwise comparisons and rating scales for determining the significance of characteristics, and gives result of their comparative analysis. The formulas for determining the importance of characteristics are given. The
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Muri’ah, Siti. "Asesmen Akhlak Mulia: Suatu Model Alternatif Penilaian Pembelajaran Agama." Ulumuna 12, no. 2 (2008): 225–48. http://dx.doi.org/10.20414/ujis.v12i2.380.

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One weakness of akhlak teaching method applied in schools is its teacher centered assessment. Teachers feel as the most well-informed sources about students’ akhlak while teachers’ capability of knowing students’ akhlak comprehensively is limited. Teachers’ chance to meet face-to-face with students is only in the learning process so that teachers’ assessment can not show the real akhlak of their students. Teachers should involve other parties who often associate with students, especially their peers. In addition, assessment instrument used by the teachers should not be limited to examination o
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