Relevant bibliographies by topics / Likert-Type scale and semantic differential scale

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Academic literature on the topic 'Likert-Type scale and semantic differential scale'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

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Journal articles on the topic "Likert-Type scale and semantic differential scale"

1

Themistocleous, Christos, Anastasios Pagiaslis, Andrew Smith, and Christian Wagner. "A comparison of scale attributes between interval-valued and semantic differential scales." International Journal of Market Research 61, no. 4 (2019): 394–407. http://dx.doi.org/10.1177/1470785319831227.

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This article presents the results of an exploratory study comparing interval-valued scales (IVSs) and semantic differential scales (SDSs). The article investigates consumer perceptions regarding specific scale attributes and utilizes a controlled, between-subjects, experimental pen-and-paper design to assess the preferences of respondents when using the IVSs and SDSs. The rationale of this comparison lies with the fact that the newly introduced IVS has a built-in mechanism that allows the direct capture of respondent uncertainty toward the asked question, a feature that is absent from the SDS and other widely used, single-point capturing scales in marketing research such as the Likert and Stapel. Results show that overall consumer preferences of the IVS and SDS are equal, although “speed of use” results favor the IVS. The consistency of respondent evaluations regarding the two scales may indicate their interchangeability in marketing research and opens up pathways for future exploration of IVSs for the accumulation of more reliable and robust results. The main contribution of the article is the introduction of a novel IVS, within the context of marketing, for collecting respondent answers while also directly capturing respondent uncertainty. Furthermore, this article adds to the discussion of consumer perceptions and preferences regarding different scales, scale development, and optimal rating scales that may lessen ambiguity for survey respondents and researchers.
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Siegler, Aaron J., Sarah Wiatrek, Farah Mouhanna, et al. "Validation of the HIV Pre-exposure Prophylaxis Stigma Scale: Performance of Likert and Semantic Differential Scale Versions." AIDS and Behavior 24, no. 9 (2020): 2637–49. http://dx.doi.org/10.1007/s10461-020-02820-6.

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3

Martínez, Jose A., and Manuel Ruiz Marín. "D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy." Methodology 7, no. 3 (2011): 88–95. http://dx.doi.org/10.1027/1614-2241/a000026.

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The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.
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4

Aini, Qurotul, Siti Ria Zuliana, and Nuke Puji Lestari Santoso. "Management Measurement Scale As A Reference To Determine Interval In A Variable." Aptisi Transactions on Management (ATM) 2, no. 1 (2018): 45–54. http://dx.doi.org/10.33050/atm.v2i1.775.

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The scale is usually used to check and determine the value of a qualitative factor in quantitative measures. The measurement scale is a management in agreement that is used as a reference to determine the short length of the interval that is in the measuring instrument, so that the measuring instrument when used in measurements will produce quantitative data. The results of the scale management calculation must be interpreted carefully because in addition to producing a rough picture, the respondent's answers are not just straightforward to be trusted. Types of measurement scales: Likert scale, Guttman scale, semantic differential scale, rating scale, Thurstone scale, Borgadus scale, and various other measurement management scales. One of the most difficult jobs for information technology researchers faced with the necessity of measuring variables is: finding directions in the midst of many existing sizes. If there is a good size for a particular variable, it seems that there are not many reasons to compile a new size yourself.
 Keywords: Scale, Measurement, Variables.
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5

Lawson, Edwin D. "Sex-Related Values and Attitudes of College Students: A Sexism Scale vs the Semantic Differential." Psychological Reports 64, no. 2 (1989): 463–76. http://dx.doi.org/10.2466/pr0.1989.64.2.463.

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To measure sexist attitudes, 50 men and 50 women completed two instruments One was a nondisguised type—the Rombough-Ventimiglia Sexism Scale; the other disguised—the semantic differential with ratings on sex-role concepts. On the basis of scores on the Rombough-Ventimiglia Scale, men were divided into High (traditional) and Low (emancipated) scoring groups. The same procedure was followed for women's scores. As expected the Rombough-Ventimiglia scales showed significant differences between High and Low attitude groups and also between men and women. However, the semantic differential comparisons between High and Low scoring groups for men show significant differences on only three of the 36 concepts rated; women's scores show 10 significant differences. Comparisons between men and women on the semantic differential show significant differences on 20 concepts. The results can be interpreted as indicating that men may introduce a certain element of distortion in responding to conventional sexism scales.
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Rastorguev, S. V., and Z. I. Volkhonskaya. "Methodology for the Study of Socio-Political Attitudes of International Students." Humanities and Social Sciences. Bulletin of the Financial University 10, no. 4 (2020): 6–13. http://dx.doi.org/10.26794/2226-7867-2020-10-4-6-13.

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The article presents the rationale for the classification of international students based on civilizational criteria. The authors identified and characterized eight cultural profiles: two post-Soviet profiles, European, Latin American, African, Arabic, Chinese, and southern.The authors propose to use sociological scales to identify and measure the socio-political attitudes of international students. The authors proposed their options for the following scales: the social distance of E. Bogardus, equal intervals of L. Thurstone, total ratings of R. Likert, the scale of L. Guttman. We also proposed the author’s interpretation of the method of semantic differential of C. Osgood. Each scale allows you to identify and measure attitudes towards Russia. Finally, the authors proposed an integral index of socio-political attitudes. The integral index consists of an average of five of the above indices. The integrated index allows you to minimize research errors and compare the attitudes of students from different cultural profiles.
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7

Friborg, Oddgeir, Monica Martinussen, and Jan H. Rosenvinge. "Likert-based vs. semantic differential-based scorings of positive psychological constructs: A psychometric comparison of two versions of a scale measuring resilience." Personality and Individual Differences 40, no. 5 (2006): 873–84. http://dx.doi.org/10.1016/j.paid.2005.08.015.

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8

Lakshmipathy, K. "MBBS student perceptions about physiology subject teaching and objective structured practical examination based formative assessment for improving competencies." Advances in Physiology Education 39, no. 3 (2015): 198–204. http://dx.doi.org/10.1152/advan.00073.2014.

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The objectives of the present study were to 1) assess student attitudes to physiology, 2) evaluate student opinions about the influence of an objective structured practical examination (OSPE) on competence, and 3) assess the validity and reliability of an indigenously designed feedback questionnaire. A structured questionnaire containing 16 item statements, 8 items on an Osgood's 5-point semantic differential scale and 8 items on a Likert's 5-point scale, was used. Options were assigned scores of 1–5 according to weightage. For Osgood's semantic differential scale items, a χ2-test was done to analyze student attitudes toward the subject. For Likert scale items, mean score and SD were calculated to analyze student opinions of the OSPE. Item validity was assessed by item analysis, and reliability was assessed by calculating Crohnbach's α. The subject as a whole was interesting to 82% of the students ( n = 135). The theory was interesting to 75% of the students ( n = 132) but complex to 42% ( n = 118). The practical was interesting to 93% of the students ( n = 134); 76% of the students ( n = 104) felt that the practical was simple, whereas 4% felt it was complex. The OSPE was interesting to 79% of the students ( n = 131); 57% of the students ( n = 116) felt it was simple, whereas 24% found it complex. Components of the subject, intricateness, and student interests were strongly associated. Students chose options on a higher weight scale, favoring the OSPE. Items were found to be valid and reliable. In conclusion, the subject of physiology was interesting but not simple to understand. Student interests varied with the components of the subject, and the components of the subject had varied intricateness. Students were in favor of the OSPE for assessment. The questionnaire used for the study was valid and reliable.
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9

РОЗУМНАЯ, Наталья, and Natalia ROZUMNAYA. "ASSESSING THE SERVICES COMPETITIVENESS PROVIDED BY SERVICE ORGANIZATIONS." Services in Russia and abroad 11, no. 4 (2017): 114–23. http://dx.doi.org/10.22412/1995-042x-11-4-9.

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The article is dedicated to the improving the methodical approach to the assessment of service competitiveness provided by service organizations. The author considers the concept of service competitiveness and quality, analyzes the scientific literature and existing methods for assessing competitiveness grouped into three groups. The article substantiates the use of the scale of pairwise comparisons and rating scales for determining the significance of characteristics, and gives result of their comparative analysis. The formulas for determining the importance of characteristics are given. The author offers to use marketing scales for the assessment of relationships, when surveying respondents. For example, the Likert scale, the semantic differential, the Stepel scale, and the graphic scales should be used for evaluating the qualitative indicators of services. The article gives the sequence of determining the relative level of each characteristic of the service in question in comparison with the selected basic service. A new element is the methodology of scaling norms proposed in the article, which makes it possible to evaluate the parameters of the service more accurately. The author makes the values of the characteristics of service competitiveness comparable in the normalization of scales. The purpose of rating scales is that the ranges of possible variation of each characteristic should be the same, and accordingly the change in each characteristic relative to the base services should be perceived equivalent. The article gives and justifies the computational formulas of the competitiveness coefficient by non-economic indicators or the service rating. The author offers estimation of economic parameters of service provided by company, and calculation of the competitiveness coefficient by economic indicators. The integral coefficient of competitiveness is given.
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10

Muri’ah, Siti. "Asesmen Akhlak Mulia: Suatu Model Alternatif Penilaian Pembelajaran Agama." Ulumuna 12, no. 2 (2008): 225–48. http://dx.doi.org/10.20414/ujis.v12i2.380.

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One weakness of akhlak teaching method applied in schools is its teacher centered assessment. Teachers feel as the most well-informed sources about students’ akhlak while teachers’ capability of knowing students’ akhlak comprehensively is limited. Teachers’ chance to meet face-to-face with students is only in the learning process so that teachers’ assessment can not show the real akhlak of their students. Teachers should involve other parties who often associate with students, especially their peers. In addition, assessment instrument used by the teachers should not be limited to examination only. Therefore, comprehensive akhlak assessment is needed.
 In this writing, I describe alternative method to assess students’ akhlak. With this method, we can assess batiniyah dimensions including willingness, conscience, value and attitude and also lahiriyah dimensions manifested in behaviors. This method applies self and peer assessment by involving students in inter and intra relations. Assessment instruments could be questionnaires, observation and portfolios in likert scale, semantic differential and thurstone scale.
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