Academic literature on the topic 'LINGUO-PRAGMATICS'

The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language advertising texts in the field of mechanical engineering. The article theoretically substantiates the terminological apparatus of the research: different approaches of scientists to the interpretation of the concepts "advertising", "advertising text" and "advertising discourse" were considered. The structural features of the advertising text and their functions are also analysed. The article provides several classifications of leading scholars, on the basis of which further analysis was conducted. The study was based on the official English-language sites of such leading companies in the industry as BMW, Jaguar, Toyota, Honda, Mazda, Mercedes-Benz, Ford, Lexus, Saturn, Audi, Subaru, Suzuki, Hyundai and others. The article focuses on the examples of expressive linguo-stylistic devices in each of the structural elements of the English advertising text in the field of mechanical engineering, taking into account the frequency of their use. The peculiarities of their functioning in media texts were also analyzed, considering pragmatics and communication strategies aimed at the recipient of the advertising message. In the course of the analysis, manipulative features of linguo-stylistic devices were indicated and outlined with the help of relevant examples. Keywords: advertising; advertising text; advertising discourse; field of mechanical engineering; linguo-stylistic peculiarities; manipulative features.

The article touches upon the analysis of the pragmаtic and semantic aspect that is entwined into the phenomenon of branding. The phenomenon of branding reflects a significant cultural layer of the modern consumer society. The essence of the brand is central to understanding the concept of the brand itself. It is a representation of semantic and pragmatic characteristics that merge into a single pragmatic-semantic unit. To reveal the presuppositions inherent in the essence of the brand, it is necessary to be able to “understand” the target audience and recognize an individual as a representative of this target audience with their interests and needs. Understanding the essence of the brand and decoding the presuppositions embedded in it is impossible without correct perception of the pragmatic-semantic aspects of the entire semiotic situation, within which the brand functions as a linguocultural phenomenon. That means that the concept of a brand in the article is considered not only as a marketing concept when promoting commercial products, but is understood more broadly as a linguocultural phenomenon, whose pragmatics is formed by merging key semantic layers – syntactics, semantics, semiotics – into it in the context of the modern linguocultural situation. The semantics of the brand and its decoding through the disclosure of the linguo-semiotic aspects integrated into the brand name during its formation largely depend on the pragmatic potential, which sends the participants of the communication directly to the context of speech use. Thus, we can say that the formation of the brand’s message is based on two aspects engaged in forming the semantic load - linguistic and paralinguistic, implemented through the pragmatics of the brand, whose formation, in turn, takes place at the above mentioned three semantic levels.

Задачей данной статьи является рассмотрение лингвопрагматических особенностей комментариев пользователей социальной сети «Твиттер» на выход Великобритании из ЕС. Анализ данных комментариев с лингвопрагматической точки зрения представляет интерес, так как показывает наиболее актуальную картину отношения пользователей социальных сетей к произошедшему событию. Приоритетными методами анализа лингвопрагматического потенциала Интернет-комментариев для нас являются: описательный метод, метод прагматического анализа, т.е. рассмотрение языкового материала в его непосредственном контексте в функциональном аспекте, метод частичной выборки, метод контекстологического описания. Контекстуальный метод был использован с целью установления особенностей комментариев в среде социальной сети «Твиттер»; описательный метод - для выявления непосредственного отношения пользователей социальных сетей к выходу Великобритании из ЕС; частичной выборки - для отбора наиболее эффективных и целостных комментариев с позиции прагматики и их реализации в данном контексте. Проведённое исследование позволило установить, что большинство людей удовлетворено результатами выхода Великобритании из ЕС и положительно отзывается об этом событии. Об этом свидетельствует как большое количество экспрессивов, использованных в интернет-комментариях в отношении данного события, так и активное употребление в них оценочной лексики. Результаты проведённого исследования могут быть применены в теоретических работах по описанию характеристик речевых актов, в курсе теоретической грамматики, стилистики, прагмалингвистики. The purpose of this article is to review the linguo-pragmatic features of Brexit represented in the comments in Twitter. Their analysis from a linguistic-pragmatic point of view may be of interest, since it shows the most relevant picture of the relationship of social network users for the event. The priority methods for analyzing the linguo-pragmatic potential of Internet comments for us are: a descriptive method, a pragmatic analysis method, i.e. consideration of linguistic material in its immediate context in the functional aspect, partial sampling method, contextual description method. The contextual method was used to establish the characteristics of comments on the Twitter social network; descriptive method was used to identify the direct relationship of social network users to the UK exit from the EU; partial sampling was used to select the most effective and holistic comments from the position of pragmatics and their implementation in this context. The study found that most people are satisfied with the results of the UK exit from the EU and respond positively to this event. The results of the study can be applied in theoretical works on the description of the characteristics of speech acts, in the course of theoretical grammar, stylistics, pragmalinguistics.

This scientific article presents an integrated approach to the study of some ontological aspects of modern humanitary communication. Each phenomenon in science life has fundamental basis and modern humanitary communication is not an exception, because it has own invariable ontological basis of origin, existence and development. Professional communication in the humanities is based on immanent constituents that bear multifaceted ontological reflection to be investigated with a view to objectivise truth. Modern professional communication in the Humanities has a number of immanent constituents among which the leading place is taken by the linguistic process of philosophy of history and pragmatics as some of the sources the development of science. Modern humanitary communication is based on ontological peculiarities, regularities of its origin, existence and development. If one does not pay enough attention to the ontological aspects in research of the communicative process together with the anthropocentrism and humanism, it results in the one-sided enlightenment of relevant problems, connected with the humanitarian communication of the present time. The philosophical and linguo-psychological lexical units perform in German texts and discourses sometimes an expressive function and various connotations. They serve as vehicle of expressing pragmatic traits of corresponding notions owing to their being euphonious and exotic in our modern life. Particular attention is paid to the way of the linguistic, pragmatic and philosophical mental intelligence strategies that characterise the speaker/writer as an authoritative linguistic personality. Emphasized here are discursive and interpretive strategies tactics used to construct a cooperative scholarly communication, which sometimes depend on epochal intelligence, political, cultural, immanent philosophical peculiarities and development of present nation and civilization.

At the end of the ХХ and the beginning of the ХХІ century an intensive development of theo-linguistics can be traced as a direction of linguistics, which aims at the investigation of the relation between language and religion. A theonym is considered to be the main unit of theolinguistics, and bibleism is considered to be its variety. Phraseologism – the main form of the structural expres-sion of bibleisms – is considered to from the point of its wide linguistic understanding. Nowadays the formation of an international bibleisms-phraseologisms can be traced and have a specific ex-pression in Ukrainian and Polish linguo-cultures. The above mentioned phenomenon has got its reflection in the Concise Ukrainian-Polish Dictionary ofSetExpressions: Equivalent Words, Phraseologisms, Proverbs and Sayings (compilors: T. Kosmeda, O. Gomenyuk, T. Osipova, 2017), and was the first one in the history of Ukrainian-Polish Phraseology. The character, the types and the degree of equivalence of the fragment of Ukrainian-Polish phraseological units have been analyzed. The degree of equivalence includes the bibleisms, which are fixated in the above mentioned dictio-nary (75 units). It has been revealed that the Ukrainians and Polish expressions are the product of two related Slavic languages that have got many things in common in the system of the bibleisms-phrase-ologisms. Under conditions of similar semantics we may trace some formal differences caused by variation and optional components of the structure of phraseologisms and a non-correspondence of their grammatical forms and syntactic structures in general, etc. Not full equivalents can be traced as well, and were caused by semantics non-correspondence (it can be wider or narrower and rarely absolutely non-equivalent or homonymic) and pragmatics (the presence of polar axiology, unequal stylistic parameterization).

The article discusses the various possibilities of using ICTs in teaching Russian as a foreign language at the University of Pisa and the methods of working with a modern virtual educational environment. A brief description of the modern educational environment (and, more broadly, ecosystem) that has developed under the influence of informatization, computerization and digitalization of society in the late XX — early XXI centuries is proposed. The paper also focuses on the ways in which the Blended learning approach as an integration of classroom and online learning is put in practice by using the E-learning system and Moodle tools. Particular attention is paid to the methodology of working with the multimedia corpus of the Russian language MURCO in teaching grammar. In particular, it is demonstrated that the use of the corpus allows developing pragmatic language competence and mastering adaptation mechanisms for the adequate implementation of communicative intentions within any social scenario. In language teaching, the recognition of the need to study pragmatics using corpus data is due to the fact that the design of the verbal-semantic and linguo-cognitive levels of the secondary language personality is not enough to form a stable communicative skill. Reaching the third and the highest, i.e. pragmatic level of functioning of the secondary language personality, which allows to realize communicative-activity needs, is impossible without immersion in the environment (which can be artificially recreated) of the language being studied. In particular, it will be demonstrated how the analysis of micro-dialogs from the MURCO corpus, illustrating imperative speech acts, allows not only to describe the elements of the “expanded” semantics of the imperative mood in the Russian language, but also to reveal the socio-pragmatic factors of its use.

Nowadays the ways to influence an audience by the rhetoric of public speeches are widely studied. The analysis of speech influence in institutional status-orientated discourse is a promising and actively developing area in modern Linguistics. The institutional discourse of the Spanish monarchy plays an important role in social relations in modern Spain. However, its features still have not been described in detail in Roman studies, especially in the linguopragmatic perspective. Moreover, due to the current socio-economic and political context it is extremely important to analyze what linguistic instruments Felipe VI uses to save the image of the Spanish Crown. The present paper deals with the public speeches of the Spanish King issued from 2014 to 2020 and focuses on the “external” addressee. Felipe VI’s messages represent a fundamental resource to create a favorable image of Spain in the international arena and to convince the world community of the necessity for peaceful coexistence and international cooperation. The speeches, which are ideologically driven and politically motivated, are analyzed in the context of linguo-pragmatics. The theoretical value of this paper is in providing an exhaustive analysis of speech strategies and tactics used in the King’s messages delivered abroad. Firstly, the country’s presentation strategy allows the monarch to emphasize that Spain belongs to the European Union and plays a crucial role in the international arena while making decisions and fighting challenges. Secondly, the emotional strategy is used to create a trustworthy atmosphere (mainly by appealing to the sense of pride) and to give moral support to Europeans and other nations. Thirdly, the interpretation strategy may be considered a conventional resource used to strengthen the institution of the monarchy in the eyes of the international community. Finally, agitation and argumentative strategies are employed to convince the addressee of the necessity to strengthen international cooperation.

The paper deals with a broad variety of names featured in the three-volume Lamentations of the Northern Land published by Elpidifor Barsov in 1872–1885. The toponymy of lamentations has been repeatedly addressed by researchers as the most prevalent and diverse class of proper names due to its symbolic weight and a pronounced local colour. This study aims to bridge the gaps in the systemic description of other categories of names presented in this collection (ethnonyms, chrononyms, theonyms and hagionyms, anthroponyms, and onomastic derivatives). These may lack the diversity of toponyms but are intrinsically related to the genre of lamentation in terms of their composition and usage. Therefore, a comprehensive description of these classes is required, primarily from the standpoint of linguistic pragmatics. Christian onyms (theonyms, hagionyms, chrononyms, ecclesionyms, names of icons (iconyms)) are most frequent in lamentations, which reflects the later influence of Orthodox worldview on this archaic genre and the proliferation of Christian naming patterns. Alternatively, the same could be explained by intergeneric influence, meaning that Orthodox vocabulary and semantic oppositions in lamentations could be assimilated from spiritual verses. The fact that lamentations were only performed by women also speaks on favour of the genre-driven nature of their onymic composition, abound in proper names reflecting the “female” perspective. These include regional toponyms forming a local image of space, mentions of “female” calendar holidays, religious names reflecting a special role of the Mother of God cult. The onomasticon of lamentations is also an important linguo-geographic source. For example, the predominance of Olonets toponymy in Lamentations and its hydrocentricity (a large share of names of water bodies and settlements located near large lakes and rivers) attests to the North Russian origin of this genre. Frequent mentions of the names of monasteries and the near-by holy sources, facts of ecclesiastical naming of cemeteries, and other local features also highlight the regional specificity of this collection.

В магистерской диссертации проведен сопоставительный лингвоаксиологический анализ текста программы «Коммунистической партии Коммунисты России» и текстов выступлений лидера партии Максима Сурайкина в предвыборных дебатах. Выделены общие и специфические ценности, характерные для декларированной аксиологической системы координат, содержащейся в программе партии, и вербализированной аксиологической реальности в предвыборных выступлениях Максима Сурайкина на теледебатах. Выявлены тактики, направленные на осуществление стратегии самопрезентации кандидата в президенты России. Составлен список коммуникативных ценностей политика.
In the master's thesis the comparative linguo-axiological analysis of the text of the program "Communist party Communists of Russia" and texts of speeches of the party leader Maxim Suraykin in pre-election debates is carried out. The general and specific values characteristic of the declared axiological coordinate system contained in the party program and the verbalized axiological reality in Maxim Suraykin's pre-election speeches at TV debates are highlighted. The tactics aimed at the implementation of the strategy of self-presentation of the candidate for President of Russia are revealed. The author compiled a list of communicative values of the politician.

Аніканова Л. О. Мовна особистість Боріса Джонсона: лінгвопрагматичний і соціокультурний аспекти : кваліфікаційна робота магістра спеціональності 035 "Філологія" / наук. керівник С. М. Єнікєєва. Запоріжжя : ЗНУ, 2021. 65 с.
EN : The work is presented on 65 pages of printed text, contains 2 applications. The list of references includes 66 sources. The presented paper is dedicated to the analysis of such a topical problem as the linguo-pragmatic and socio-lingual aspects of an individual language personality. The object of the work can be defined as Boris Johnson’s language personality. The main aim of the paper consists in analyzing the linguo-pragmatic and socio-lingual characteristics of Boris Johnson’s speech as well as the linguistic means of their realization. It determined the accomplishment of such objectives as: - defining the terms language personality, linguo-pragmatics, communicative intention, communicative strategy, communicative tactics, sociolinguistics; - describe a language personality structure; - analyzing of the verbal-semantic level of Boris Johnson’s language personality; - analyzing of the politician’s communicative intentions, strategies and tactics; - analyzing the socio-lingual aspects of Boris Johnson’s language personality; - generalizing the results of the analysis. The definition of a “language personality” is offered in the work. Three levels of the structure of a language personality are distinguished: verbal-semantic, thesaurus and pragmatic. The author proves that such a multifacet linguistic phenomenon as a langage personality should be studied from the points of view of different aspects. The scientific novelty of the presented research lies in the investigation of the linguo-pragmatic and socio-lingual aspects of Boris Johnson’s language personality.
UA : Робота викладена на 65 сторінках друкованого тексту, містить 2 додатки. Перелік посилань включає 66 джерел. Об’єкт дослідження: мовна особистість Бориса Джонсона. Мета роботи: виявлення лінгвопрагматичних та соціолінгвальних характеристик мовлення Бориса Джонсона та висвітлення засобів їх об’єктивації. Теоретико-методологічні засади: дослідники у галузі лінгвоперсонології аналізують різні риси мовної особистості: національно-культурні національно-культурні [Караулов 2010; Normudorova 2018; Slavova 2015; Vasylieva 2016], психолінгвістичні [Загнітко 2017; Куранова 2012], соціолінгвальні [Дубовицкая, Филатова 2019; Чучвара 2016; Maureen, Mikael 2019; Sunderland 2020], комунікативні [Ананко 2018; Богатирьова 2014; Павлова, Тарасова 2018; Khrystyna 2013], звертаючи увагу тільки на окремі складові цих характеристик. На нашу думку, недостатньо вивченим є лінгвопрагматичний та соціолінгвальний аспекти, а також їхня взаємозалежніть у системі й організації мовної особистості. Отримані результати: мовлення Бориса Джонсона базується на лінгвістичній нормі, але при цьому значну роль відіграють девіації, які виконують в офіційних промовах голови уряду експресивну функцію. Найбільш частотними є відхилення від вимог офіційного стилю, загальноприйнятого у політичному дискурсі. Для аналізу соціолінгвістичних параметрів мовної особистості Бориса Джонсона ми описали те, як він висловлює своє ставлення до сучасних соціальних тенденцій (толерантність та різноманіття), різних соціогруп (представників іншої раси, етнічної групи та статі, різних релігій, професійних прошарків і стилів життя) і народних традицій та цінностей. Лінгвопрагматичні та соціолінгвістичні параметри є взаємопов’язаними, тому доцільним є їхній комплексний аналіз.