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Journal articles on the topic 'Loyalty Divided'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Holmes, Gary R., Charles E. Pettijohn, and Subhro Mitra. "Dealer loyalty and brand loyalty: United or divided?" Journal of Marketing Channels 26, no. 4 (October 1, 2020): 263–75. http://dx.doi.org/10.1080/1046669x.2020.1844839.

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2

Joseph, John E. "Divided Allegiance." Historiographia Linguistica 43, no. 3 (December 16, 2016): 343–62. http://dx.doi.org/10.1075/hl.43.3.04jos.

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Summary Read outside its immediate historical context, Languages in Contact (1953) by Uriel Weinreich (1926–1967), most particularly its Preface by André Martinet (1908–1999), contains statements that can seem contradictory and mystifying. Describing his student Weinreich’s book, Martinet characterises bilingualism as “divided linguistic allegiance”, and uses the metaphor of a battlefield to describe the feelings of language variation experienced by bilinguals – but also by monolinguals, suggesting that the mainstream doctrine of languages as self-contained and unified is nothing more than a useful abstraction. Martinet’s own allegiances were divided between loyalty to his student and to his profession, since his own best-known work tended in the direction of the abstraction. All this was taking place in a febrile atmosphere at Columbia University, as “loyalty investigations” were being implemented by the Dean of Students to root out suspected communists – people thought to have allegiances divided between the two sides of the Iron Curtain. This paper tries to make the curious statements in the Preface and the book proper comprehensible by reading them within these professional and political contexts. It considers too how Martinet and Weinreich conceive of the bilingual brain on the model of two nations within a single state.
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3

Schlenker, Andrea. "Divided loyalty? Identification and political participation of dual citizens in Switzerland." European Political Science Review 8, no. 4 (June 25, 2015): 517–46. http://dx.doi.org/10.1017/s1755773915000168.

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In spite of the recent increase in dual citizenship, there are widespread fears that this double status undermines loyalty towards the state, understood as identification with and political participation in the country of residence. We analyze whether there are systematic differences between dual citizens, mono citizens, and foreign residents in this respect, based on data from a 2013 survey of dual citizens in Switzerland with very different migration backgrounds. The results reveal that controlling for migration-related and socio-demographic factors, dual citizens are more loyal in many respects than foreign residents, but there are no significant differences between dual citizens and mono citizens in their level of identification with Switzerland and political participation there. They are even more likely than mono citizens to participate in serving its interests. In addition, there is no trade-off between these forms of loyalty to the country of residence and identification and political participation in the country of descent. On the contrary, they are positively related. Transnational loyalties seem to co-exist or even to be mutually reinforcing. Thus, dual citizenship does not seem to diminish loyalty to the country of residence and countries therefore do not stand to lose anything by allowing it.
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4

Tracy, Lane. "Conflict and Divided Loyalty: A Fundamental Leadership Dilemma." American Journal of Business 8, no. 2 (October 28, 1993): 21–28. http://dx.doi.org/10.1108/19355181199300013.

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5

Sen, Ronojoy. "Divided loyalty: Jaipal Singh and his many journeys1." Sport in Society 12, no. 6 (August 2009): 765–75. http://dx.doi.org/10.1080/17430430902944233.

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6

Maher, Brent D. "Divided by Loyalty: The Debate Regarding Loyalty Provisions in the National Defense Education Act of 1958." History of Education Quarterly 56, no. 2 (May 2016): 301–30. http://dx.doi.org/10.1111/hoeq.12184.

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The National Defense Education Act (NDEA) of 1958 was the first federal investment in low-interest student loans and became a precedent for expansion of student loans in the Higher Education Act of 1965. In its controversial loyalty provisions, the NDEA required loan recipients to affirm loyalty to the U.S. government. Between 1958 and 1962, thirty-two colleges and universities refused to participate or withdrew from the NDEA loan program, arguing that the loyalty provisions unfairly targeted students and violated principles of free inquiry. This essay argues that debate over the loyalty provisions fractured a partnership between progressives who favored general aid to education and conservatives who supported short-term investment for defense purposes. Although debates over the NDEA loyalty requirements seem specific to the Cold War, a close examination of the arguments illuminates their alignment with long-standing ideological conflicts over legitimacy of federal aid to higher education.
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7

Fedotova, Iryna, Oksana Kryvoruchko, and Volodymyr Shynkarenko. "Theoretical aspects of determining the types of customer loyalty." SHS Web of Conferences 67 (2019): 04004. http://dx.doi.org/10.1051/shsconf/20196704004.

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An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low. The improved customer loyalty matrix includes nine types of loyalty: true, active, latent, projected, neutral, basic, spurious, ultimate and no loyalty. Based on the loyalty matrix, a gradation of consumers according to the type of loyalty is made, which enables to develop a further strategy to increase the loyalty of an individual consumer.
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8

Mohd Salleh, Mohammad Zaim, Nor Sara Nadia Muhamad Yunus, Nadiah Maisarah Abdul Ghani, Norafifa Arifin, and Ainunnazlee Mohd Ali. "The Effectiveness of Loyalty Program Towards Customer Loyalty." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 4, no. 2 (July 10, 2020): 63. http://dx.doi.org/10.24191/abrij.v4i2.10070.

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In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a low awareness about the loyalty program, and the delayed in receiving the rewards. Loyalty program are divided into two parts. The first part is soft attribute loyalty program and second part is hard attribute loyalty program. Soft attributes loyalty program are ways of doing things or code of conduct that are intangible and was meant to give customer sense of recognition. Hard attributes loyalty program are basically tangible elements such as discounts card and free gift. A total of 100 respondents were chosen from one selected retailers in Penang and a purposive sampling technique was used. The result shown that both hard and soft attribute has a significant relationship with customer loyalty.
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9

Pellegrino, Edmund D. "Societal duty and moral complicity: The physician's dilemma of divided loyalty." International Journal of Law and Psychiatry 16, no. 3-4 (June 1993): 371–91. http://dx.doi.org/10.1016/0160-2527(93)90004-x.

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10

Dwyer, Brendan. "Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams." Journal of Sport Management 25, no. 5 (September 2011): 445–57. http://dx.doi.org/10.1123/jsm.25.5.445.

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Fantasy football participation is an extremely-popular, yet unique online activity that combines traditional sport fandom with interactive components to enhance a fan’s overall sport experience. The player-specific concentration of the game, however, has the potential to alter traditional team-focused loyalties that have driven sport consumer behavior inquiry for decades. Due to this intriguing circumstance, this study investigated the relationship between fantasy football involvement and traditional NFL fan loyalty. In addition, given the varying levels of fantasy participation, this study examined factors that predict differing levels of involvement among fantasy owners. The results suggest a positive relationship between involvement and attitudinal loyalty and a nonstandard relationship between a highly-involved fantasy football participant’s attitudes and behaviors, especially with regard to team loyalty. Discussed are the theoretical repercussions of this conceptual disconnect, the potential for future research, and practical implications for the future marketing of individual teams, leagues, and fantasy-related applications.
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11

Massoudi, Aram Hanna. "Consumers Loyalty Indicator as a Drivers for Satisfaction." Cihan University-Erbil Journal of Humanities and Social Sciences 4, no. 1 (February 28, 2020): 41–45. http://dx.doi.org/10.24086/cuejhss.v4n1y2020.pp41-45.

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This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria. The research uses descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls, 100 valid responses divided (50 answers from Cham City Centre, and 50 from Massa Plaza Mall). The data were analyzed using Statistical Package for Social Science to test the hypothesis. The result showed that shopper attitudes toward the store positively related to his fulfilment and loyalty. Also, shoppers call to the store is an indicator of his satisfaction and commitment towards the store. Finally, perceived value is positively related to the four loyalty indicators. The novelty of this article comes from the analysis of the four loyalty indicators as an essential factor for the sustainable customer. Loyal customers are free marketing tools that keep business running and can increase market share.
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12

Siegel, Stanley E., and James Marten. "Texas Divided: Loyalty and Dissent in the Lone Star State, 1856-1874." American Historical Review 96, no. 3 (June 1991): 964. http://dx.doi.org/10.2307/2162624.

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13

Lowe, Richard, and James Marten. "Texas Divided: Loyalty and Dissent in the Lone Star State, 1856-1874." Journal of American History 78, no. 1 (June 1991): 334. http://dx.doi.org/10.2307/2078168.

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14

Ash, Stephen V., and James Marten. "Texas Divided: Loyalty and Dissent in the Lone Star State, 1856-1874." Journal of Southern History 57, no. 4 (November 1991): 743. http://dx.doi.org/10.2307/2210621.

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15

Lamb, Michele. "Loyalty and human rights: liminality and social action in a divided society." International Journal of Human Rights 14, no. 6 (November 2010): 994–1012. http://dx.doi.org/10.1080/13642987.2010.512144.

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16

Eisenach, Eldon. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era." Journal of American History 105, no. 3 (December 1, 2018): 682–83. http://dx.doi.org/10.1093/jahist/jay336.

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17

Mahmudi, Mahmudi, and Rizka Luluh Prastmawati. "The Effect of Sharia Governance and Customer Relationship Marketing on Muzakki Loyalty." AKRUAL: Jurnal Akuntansi 12, no. 1 (October 24, 2020): 1. http://dx.doi.org/10.26740/jaj.v12n1.p1-17.

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This study aims to analyze the effect of sharia governance and customer relationship marketing on muzakki loyalty. In this study, sharia governance was divided into six variables, i.e. transparency, accountability, responsibility, independence, fairness, and sharia compliance. Whereas customer relationship marketing was divided into four variables, i.e. trust, communication, commitment, and customer intimacy. We employed survey as a preferred method to obtained data. The samples of this study consisted of 200 muzakki (zakat payer) at amil zakat institutions (LAZ) in Yogyakarta, Indonesia. The data was analyzed using OLS regression techniques. The results of this research found that transparency, fairness and sharia compliance have a positive significant effect on customer loyalty, while accountability, responsiveness, and independency do not have significant effect on customer loyalty. Regarding the variable of customer relationship marketing, the result showed that communication, trust, and customer intimacy have a positive and significant effect on muzakki loyalty while commitment has no effect. It can be inferred that sharia governance and customer relationship marketing partially have a positive effect on muzakki loyalty.
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18

Bogomolova, Swetlana. "Service Quality Perceptions of Solely Loyal Customers." International Journal of Market Research 53, no. 6 (November 2011): 793–810. http://dx.doi.org/10.2501/ijmr-53-6-793-810.

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Having more solely loyal customers (those who only use one supplier) is an aspiration for most service providers. Yet, it is unclear whether, or in what way, solely loyal customers differ from customers whose loyalty is divided between more than one service provider. One loyalty indicator is a consumer's evaluation of the quality of service they receive. Using seven sets of cross-sectional data, this research reveals that solely loyal customers give, on average, approximately 10% more positive service quality evaluations than customers of the same provider who also use other providers. The implication of this finding for market researchers and practitioners is that service quality scores could be moderated by the distribution of solely loyal and multiple-provider users in a given sample. Therefore, every service quality survey should measure how many providers a customer uses and control for the proportion of solely loyal customers when tracking change using cross-sectional samples.
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19

Chezy WM Vermila and Andi Alatas. "Analysis of Rice Consumer Loyalty in Pekanbaru City." International Journal of Science, Technology & Management 2, no. 3 (May 28, 2021): 599–603. http://dx.doi.org/10.46729/ijstm.v2i3.199.

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This study aims to determine the loyalty of consumers who buy rice in Pekanbaru City. The method used is the survey method for households in Pekanbaru City, which consists of 12 Districts which are divided proportionally based on BPS data in 2020. The sample in this study is 240 households, based on the field survey results obtained for consumer characteristics are at 84.00% of the productive age ranges from 15 - 35 years old. For educational characteristics, 63.41% of undergraduate consumer education (S1) covers various fields of science. Then for the characteristics of income, it is found that as much as 6.92% of consumer income is 2,888,564 or equivalent to MSEs. Whereas for the type of work obtained as many as 57.4% have a livelihood / job as private employees. Meanwhile, the results of the analysis of consumer loyalty are not yet at the level of loyal buyers because the loyalty pyramid value of Switcher buyers is still above 50% and the value of committed buyers is still very small, namely 26.67%. The level of loyalty of rice consumers in the city of Pekanbaru is not yet at the level of loyal buyers because in the loyalty pyramid the value of Switcher buyers is still above 63%, which is 56.61% with the frequent category and the committed buyer value is also very small, namely 49.72% with the non-category. like, for the value of Liking The Brand and Satisfied Buyer, which is 100% with the very satisfied category. And the Habitual Buyer value is 96.66% with the category agree.
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20

Ramaswami, Sridhar N., and S. Arunachalam. "Divided attitudinal loyalty and customer value: role of dealers in an indirect channel." Journal of the Academy of Marketing Science 44, no. 6 (February 10, 2016): 770–90. http://dx.doi.org/10.1007/s11747-015-0471-4.

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21

Hardjito, Awis. "Analysis of Comparative Advantage Strategy Implementation on The Customer Loyalty of BRI Sharia in DIY." Global Review of Islamic Economics and Business 3, no. 1 (December 31, 2016): 001. http://dx.doi.org/10.14421/grieb.2015.031-01.

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Competition occurs among Islamic banks increasingly tight. In order to survive and remain competitive, an Islamic bank should have an identity and uniqueness which differentiates with other Islamic banks. BRI Sharia in order to enter the world of competition and survive should implement strategies remain competitive advantages to maintain the loyalty of its customers. These strategies are divided into cost leadership, differentiation and focus. The expectation by applying one of these strategies, BRI Sharia can retain the loyalty of the customers and gain new customers. This research aimed to determine which strategies are applied by BRI Sharia. The strategies of the competitive advantage created by M. Porter's such as cost leadership, differentiation, and focus affect significantly on customer loyalty. Data processing was performed using SEM analysis (Structural Equation Model). The results showed that customer loyalty variation can be explained by variabel s of cost leadership, differentiation and focus strategies. From the test results we can conclude that only cost leadership strategy variable that significantly affect customer loyalty of BRI Sharia.
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22

Tolbert, Sylvia Long, Chiranjeev Kohli, and Rajneesh Suri. "Who pays the price for loyalty? The role of self-consciousness." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 362–71. http://dx.doi.org/10.1108/jpbm-08-2013-0375.

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Purpose – This paper aims to study the role of self-consciousness from the point of view of firm loyalty. Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Design/methodology/approach – Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Findings – Analysis reveals that consumers’ evaluations and search behaviors are influenced by characteristics of the medium (retail vs e-tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers even when similar products are available online. However, males evaluate online offers better than identical store offers and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers. Originality/value – The findings shed light on how consumers evaluate identical online vs retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.
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23

Deschouwer, Kris, and Martina Temmerman. "Elite behaviour and elite communication in a divided society." Journal of Language and Politics 11, no. 4 (December 31, 2012): 500–520. http://dx.doi.org/10.1075/jlp.11.4.02des.

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Consociational democracy theory attributes an important role to the subgroup elites. They have to build the bridges between the subgroups and govern together in a divided and segmented society. This need for an accommodating elite has been criticized — among others — for its unrealistic expectations. A compromising attitude can hardly be expected when the subgroup leaders need to remain acceptable and legitimate among their rank and file. Post-electoral guarantees for power sharing are not enough to ensure real and functioning power sharing. In this article we focus on Belgium — a textbook example of consociational democracy — and more in particular on the difficult post-election period of 2007. We analyze newspaper interviews with both moderate and radical Belgian political leaders and illustrate how their discourse is torn between loyalty to the rank and file and the necessity of consociational power sharing. A combination of critical discourse and framing analysis shows how this representation is built up linguistically through an interplay of names used to describe oneself, the specific use of the pronouns of the first person plural and consistent metaphors.
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24

Falbo, Michael, Sophia Blanchard, Ethan Cole, Michele Day, Camille Gazoul, Noreen Nader, Claire Saunders, Jessica S. Kruger, and Daniel J. Kruger. "The Harbaugh Effect: A Spike in Michigan Allegiance Displays in a City with Divided Loyalty." Human Ethology 34, no. 1 (January 1, 2019): 70–82. http://dx.doi.org/10.22330/he/34/070-082.

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25

Reynolds, Donald F. "Texas Divided: Loyalty & Dissent in the Lone Star State, 1856-1874 (review)." Civil War History 37, no. 1 (1991): 93–94. http://dx.doi.org/10.1353/cwh.1991.0014.

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26

Kilde, Jeanne Halgren. "April E. Holm. A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era." American Historical Review 124, no. 1 (February 1, 2019): 243–44. http://dx.doi.org/10.1093/ahr/rhy467.

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27

Sánchez-Teba, Eva María, María Dolores Benítez-Márquez, and Teresa Romero-Navas. "Residents’ Negative Perceptions towards Tourism, Loyalty and Happiness: The Case of Fuengirola, Spain." Sustainability 11, no. 23 (December 2, 2019): 6841. http://dx.doi.org/10.3390/su11236841.

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Current studies suggest focusing on the study of residents’ negative perceptions towards tourism. This study estimates a confirmatory model of structural equations based on variance. The negative perceptions of residents living in Fuengirola (Spain), divided into three dimensions (negative economic impact, negative social impact, and negative environmental impact), according to social exchange theory, and, also the residents’ loyalty to their city are considered to be predictors of residents’ happiness. We have proposed a construct of residents’ loyalty to their tourism destination residence as a novelty, being composed of two indicators. The model has been computed based on partial least squares-structural equation modeling. The following hypotheses have been tested: (a) negative perceptions have positive effects on each other; (b) negative perceptions have a negative effect on happiness; and, (c) residents’ loyalty has a positive effect on happiness. The hypotheses were not rejected. Moreover, the loyalty of the residents has the highest direct positive impact, while the negative impacts have weak negative effects, direct and indirect, on the happiness of the residents. The result of the positive relationship between place loyalty and happiness referred by those persons who perceive their living place (neighborhood) as prestigious is consistent with our findings, which is, an increase of loyalty was found to be associated with an increase in happiness.
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28

Formánek, Tomáš, and Radek Tahal. "Brand importance across product categories in the Czech Republic." Management & Marketing 11, no. 1 (April 1, 2016): 341–54. http://dx.doi.org/10.1515/mmcks-2016-0001.

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Abstract This paper deals with customer loyalty to brands and provides an analysis of brand-related attitudes among Czech consumers. Brand loyalty is a very important aspect of competitive marketing and we contribute an empirically supported point of view on the topic. Based on primary data from a complex consumer survey carried out for the purpose of this study, we investigate the extent of brand loyalty across different product categories, mostly fast moving consumer goods (FMCG). For convenience, the analysis of our survey-data may be divided in two main areas. First, product categories are ranked according to their potential power to attract customers’ interest and loyalty towards brands. When loyalty programs are prepared, it is important to discern product categories where loyalty potential is weak from those categories that attract consumer loyalty. Second, sociodemographic features and lifestyle factors from the survey are evaluated with respect to different product categories, by means of logistic regression and subsequent average partial effect (APE) analysis. A detailed and practically oriented interpretation of the empirical results is provided by the authors. However, both corporate marketers and academic readers can use the tables with empirical estimation outputs that are provided in this article to draw their own conclusions, which may be focused on the product category of interest and/or focused on any specific consumer group that is of particular interest. Among other topics, this paper emphasizes the fact that brand loyalty is a highly complex phenomenon and that it can and should be analysed from different perspectives.
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Setiawan, Haries, and JFX Susanto Sukiman. "PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN DEBITUR BANK BRI KANTOR CABANG PEMBANTU GENTENG KALI SURABAYA." IDEI: Jurnal Ekonomi & Bisnis 1, no. 1 (April 27, 2020): 32–48. http://dx.doi.org/10.38076/ideijeb.v1i1.1.

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The purpose of this study was to determine the effect of service quality on loyalty through debtor satisfaction. The research was done in the BRI Bank Surabaya Branch of Genteng Kali Surabaya. The method used in this research was quantitative. The variables in this study were classified into three, including service quality as an independent variable, loyalty as a dependent variable, and satisfaction as an intervening variable. Quality of service in this study was divided into five dimensions including tangibles, reliability, responsiveness, assurance, and empathy. The analytical method used was structural equation modeling (SEM) with the help of Smart-PLS software. The results found only two variables found to have a positive and significant effect between variables, including assurance of satisfaction and satisfaction with loyalty. This indicated that companies still need to improve service quality from all dimensions.
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Ben Yahia, Imene. "To Be Or Not To Be Visible In Company-Managed Virtual Communities?" International Journal of Customer Relationship Marketing and Management 5, no. 4 (October 2014): 20–37. http://dx.doi.org/10.4018/ijcrmm.2014100102.

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This research investigates how the companies' efforts' visibility influence VCs members' loyalty. Based on the relationship marketing and the signaling theory, it posits that perceived benefits by members influence loyalty through the full mediation of the relationship investments and the relationship quality. However, this influence is moderated by the visibility of companies' efforts. Data from 342 members of company-managed virtual communities were collected. The sample was divided into two groups according to the visibility of the company's efforts. Data were analyzed using structural equation modeling techniques and multi-group analysis. Results show that this influence is significant when the efforts of the company are visible and not significant when they are not. Providing benefits to members is then not enough to foster loyalty. The company has to be a visible partner who contributes in the success of the virtual community.
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31

Wood, Chris. ""My Own Story": Woman's Place, Divided Loyalty, and Patriarchal Hegemony in the Plays of Anne Devlin." Canadian Journal of Irish Studies 25, no. 1/2 (1999): 291. http://dx.doi.org/10.2307/25515276.

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32

Bishop, Christopher M. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era by April E. Holm." West Virginia History: A Journal of Regional Studies 13, no. 1 (2019): 95–97. http://dx.doi.org/10.1353/wvh.2019.0003.

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33

Elder, Robert. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era by April E. Holm." Journal of the Civil War Era 8, no. 4 (2018): 702–5. http://dx.doi.org/10.1353/cwe.2018.0076.

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34

Harrold, Stanley. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era by April E. Holm." Journal of Southern History 85, no. 1 (2019): 173–74. http://dx.doi.org/10.1353/soh.2019.0030.

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35

Wesley, Timothy. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era by April E. Holm." Civil War History 65, no. 2 (2019): 185–87. http://dx.doi.org/10.1353/cwh.2019.0018.

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36

Wiewora, Nathaniel. "A Kingdom Divided: Evangelicals, Loyalty, and Sectionalism in the Civil War Era by April E. Holm." Journal of the Early Republic 39, no. 3 (2019): 599–602. http://dx.doi.org/10.1353/jer.2019.0079.

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37

Park, Yong-Jae, Myung-Hwan Rim, and Seung-Koog Lee. "FACTORS AFFECTING CUSTOMER LOYALTY OF MOBILE RFID SERVICES IN KOREA." Technological and Economic Development of Economy 19, no. 4 (December 12, 2013): 687–705. http://dx.doi.org/10.3846/20294913.2013.837413.

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Mobile radio frequency identification (RFID) services are expected to be launched in full-scale as a new service option in the telecommunications service market following the development of RFID technology and maturation of the IT infrastructure. Importance of customer loyalty has been widely recognized in business marketing for a long time, and the customer loyalty enhancement strategies for mobile RFID services is of significance to telecommunication carriers in terms of new business value creation. This study identifies the factors affecting customer loyalty for mobile RFID services and presents telecommunication service managers with information useful for improving customer loyalty for related new services. The data was collected from customers with some experience in the use of mobile RFID services through an online survey for an empirical analysis. And the collected data was analysed with structural equation model to verify the cause and effect relationship among perceived quality, switching cost, perceived value, customer satisfaction, switching barrier and customer relationship. The analysis showed that the quality of tag recognition and content quality proved to have a direct impact on the customer satisfaction, whereas connection quality and ease of use would rather indirectly than directly influence customer satisfaction by perceived value. Perceived value and satisfaction affected the loyalty. Adaptation cost affects switching barriers, the higher the switching barriers, the stronger the loyalty. Based on the results of the empirical analysis, practical implications were given. What is more, mobile RFID customers were divided into two groups that are favourably and unfavourably disposed toward the service, and suggested customer loyalty improvement strategies adapted for each group.
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Carrim, Jackaria Nazneen. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius." GATR Journal of Management and Marketing Review 3, no. 4 (December 10, 2018): 179–84. http://dx.doi.org/10.35609/jmmr.2018.3.4(1).

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Objective - This study develops a mediation model to test the link between religious affiliation, religiosity and store loyalty through the inclusion of Actual Self-Congruity (ASC) as a mediating variable. The theoretical frameworks underpinning this study are drawn from literature related to religion, self-congruity theory, and more specifically Sheth's (1983) Shopping Preference Theory. Methodology/Technique - The data was collected through telephone interviews among a random sample of 409 Mauritian grocery shoppers. The sample was divided as follows: Hindus (n= 202), Muslims (n=71) and Catholics (n= 136), in line with the religious proportion of the population. Findings - The mediation model was tested using regression analysis. The findings indicate that religiosity is positively related to store loyalty. Moreover, ASC fully mediates the link between religiosity and customers' store loyalty. Research Limitations/Implications – This research is confined to Mauritian grocery shoppers. The generalisation of the results could be extended to include high and low involvement products. Future research may also consider dual congruity approaches (functional and self –congruity) so as to reflect a more balanced view of congruity in explaining store loyalty. A larger number of religious groups could also be considered. Novelty - The inclusion of consumer religiosity and ASC as antecedents of store loyalty as proposed in the mediation model is one of the distinctive features of this research. To date, this area is under-researched. The results provide new and valuable insights into how ASC is instrumental in developing store loyalty in the grocery sector in a devoutly religious population. Type of Paper: Empirical Keywords: Actual Self-Congruity; Religion; Religiosity; Customer Loyalty. JEL Classification: M14, M31, M39
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Jovović, Milorad, Bojana Femić-Radosavović, and Milena Lipovina-Božović. "Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro." Journal of Central Banking Theory and Practice 6, no. 2 (May 1, 2017): 65–76. http://dx.doi.org/10.1515/jcbtp-2017-0013.

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Abstract The logic that customer satisfaction is the starting point of marketing and business activities is based on the assumption that customer satisfaction leads to customer loyalty, keeping in mind all of the positive effects that customer loyalty has on business success of an organization. Because of this, marketing and management theory and practice dedicate particular attention to the concepts of customer satisfaction and loyalty. In this paper we will use the surveys of customers of banking services not only to show the levels of their satisfaction and loyalty, but also to make a comparative analysis of data obtained through online and offline research. This approach was made possible because the research was carried out on a sample which was divided in two groups. All of the participants answered the questions from a unique questionnaire, however, one group took the survey via the Internet (online) while data from the other group of participants was collected in the field by using printed questionnaires (offline). The findings of the comparative analysis of online and offline survey results are presented in the final part of the paper.
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Srirahayu, Dyah Puspitasari, Esti Putri Anugrah, and Khoirotun Layyinah. "Influence of satisfaction and loyalty on Net Promoter Score (NPS) in academic libraries in Indonesia." Library Management 42, no. 6/7 (February 9, 2021): 325–39. http://dx.doi.org/10.1108/lm-06-2020-0090.

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PurposeThis study aims to determine the NPS score of state academic libraries users in Indonesia, the relationship between user loyalty and NPS scores and the relationship between user satisfaction with NPS.Design/methodology/approachThe method used in this research is quantitative explanatory method, which surveyed the relationship between satisfaction, loyalty and NPS variables based on the development of previous studies and existing theories. The population in this study were students visiting the state university library in Surabaya, Indonesia, namely Library A, Library B, Library C and Library D. The total number of samples taken was 200 divided equally to each of the universities, with 50 respondents respectively. Data collection was done with a questionnaire.FindingsThe Result shows that NPS value for academic library in Indonesia was 8. (1) The probability value of satisfaction with NPS is 0.18 (greater than 0.01) so H1 is rejected, meaning that satisfaction has no significant effect on NPS, (2) The probability value of satisfaction with loyalty is < 0.01 so that H0 is accepted. This means that satisfaction has a significant effect on loyalty and (3) The probability value of loyalty to NPS is < 0.01 so that H0 is accepted. This indicates that loyalty has a significant effect on NPS.Research limitations/implicationsTo get user satisfaction, libraries need to improve facilities and services in accordance with the characteristics and needs of users, so that user expectations will be met and achieve satisfaction. When user satisfaction has been fulfilled, user loyalty to library products will be formed, so the NPS score will increase which is manifested by users recommending the library to others. This research has limitations, namely that the object of research is only in public higher education centers, so for generalization it is necessary to add research objects such as private college libraries, public libraries or school libraries.Originality/valueResearch on loyalty by using NPS has not been done much especially in Indonesia. This study also examines the relationship between satisfaction and loyalty on NPS scores.
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Devi, Bidari Andria, and Wisnu Untoro. "KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PROSES, KUALITAS INFRASTRUKTUR, DAN KUALITAS INTERAKSI TERHADAP LOYALITAS PELANGGAN." MIX: JURNAL ILMIAH MANAJEMEN 9, no. 1 (February 18, 2019): 36. http://dx.doi.org/10.22441/mix.2019.v9i1.003.

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This research was conducted for analyze the influence of process quality , infrastructure quality and interaction quality on customer loyalty with customer satisfaction as mediating variable. This study employed quantitative method, and questionnaire for collecting data. The sampling technique employed was accidental sampling one. The sample of research consisted of 170 respondents in inpatient units of type-D hospitals in Sukoharjo divided into PKU Muhammadiyah and Nirmala Suri Hospitals. The analysis method employed in this research was Structural Equation Modeling (SEM) with SmartPLS 2.0 program help. Validity and reliability tests were analyzed using outer model, while inner model was used to test hypotheses. Result of research showed that process quality ,infrastructure quality, and interaction quality affected customer loyalty positively and significantly and customer satisfaction , customer satisfaction mediates relationship between process quality,infrastructure quality,and interaction quality to customer loyalty . So that the better the process quality, infrastructure quality,and interaction quality the higher is the customer satisfaction and customer lotalty of type-D hospitals in Sukoharjo
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Siregar, Ihsan Habib, and Hairul Anwar Dalimunthe. "Pengaruh Pemberian Pelatihan Pengembangan Diri terhadap Loyalitas Anggota di Formasi Ar-Ruuh UMA." JURNAL DIVERSITA 4, no. 2 (December 29, 2018): 84. http://dx.doi.org/10.31289/diversita.v4i2.1939.

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<p><em>This study aims to see the influence of self-development training to member loyalty. Research subjects are 40 members of Formasi Ar-Ruuh UMA. The samples were divided into experimental groups (Trained) and control groups (No training). Using 50 instruments of loyalty as a measuring instrument. Data analysis techniques using Wilcoxon Test, with the following results: 1. There’s influence of training on experimental group, significance coefficient 0.005. p 0.005 &lt;0.05, hypothesis is accepted. 2. There’s no significant increase in the control group. p = 0,513. p 0,513&gt; 0,05, hypothesis is rejected. 3. There’s no significant difference between the two groups, p = 0.225. p 0.225&gt; 0.05, hypothesis is rejected. The experimental group further increased its loyalty score by a pretest average of 125.85, the posttest rising to 130.25. The control group obtained a pretest average of 124.75, the posttest rising to 125.00. Self-development training affects loyalty improvement with pretest empirical mean experimental group 125,85, pretest control group 124,75, posttest experimental group 130,25, posttest control group 125,00. The empirical average value is greater than the hypothetical value (100) and the difference over the SD number is 11.440, 16.227, 5.447, 16.387.</em></p>
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Nurhalim, Andres Dharma. "PENGARUH BRAND IMAGE GOJEK TERHADAP LOYALITAS KONSUMEN (STUDI KASUS EFEK COVID-19 KONSUMEN KARAWACI TEGAL BARU TANGERANG)." Jurnal Bina Manajemen 9, no. 1 (August 30, 2020): 17–29. http://dx.doi.org/10.52859/jbm.v9i1.112.

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COVID-19 caused many significant impacts on various businesses in Indonesia. This outbreak was first announced by the government in early March in 2020 and as a result online transportation companies also have the impact of a decrease in services due to the outbreak. This study aims to determine the effect of brand image gojek on consumer loyalty when the covid 19 effect takes place. The analytical method used by the author in conducting this research is to use quantitative research with a population of 150 respondents which is a community that lives in Karawaci, Tangerang. In carrying out the data collection is done by distributing questionnaires in which there are several items of statement. in this study the variables are divided into several parts including Brand Image (X) and Consumer Loyalty (Y) as the dependent variable. To measure the magnitude of the effect on these variables, the authors use the linear regression analysis method. From the results of the analysis it was found that there is a significant and simultaneous influence on the brand image of the object of consumer loyalty
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Kaur, Harsandaldeep, and Harmeen Soch. "Validating Antecedents of Customer Loyalty for Indian Cell Phone Users." Vikalpa: The Journal for Decision Makers 37, no. 4 (October 2012): 47–62. http://dx.doi.org/10.1177/0256090920120404.

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The Indian telecom industry is one of the fastest growing in the world and second largest mobile market globally. The Indian cell phone market is characterized by a large subscriber base (545 million connections as on May, 2010, expected to reach 876.6 million in 2013), low average revenue per user (INR 209 as on March 2009) and high churn rates (53.2% in 2009, and is expected to increase to 59.6% in 2013). The Indian consumers are enjoying a wide range of services along with the world�s lowest local call rates. The mobile phone operators in India are faced with the challenge of reducing customer churn in the ever-increasing prepaid subscriber market. Under such circumstances, the success of mobile phone service providers in India mainly depends on developing innovative schemes to increase customer loyalty. In service organizations, customer loyalty is considered as prime determinant of long-term financial performance of firms. One of the crucial issues of today is to understand how or why a sense of loyalty develops in customers. Loyalty definitions and metrics are mostly in behavioural and attitudinal terms. Consensus is absent in the marketing literature on how loyalty should be conceptualized and measured in the service industry. The present study addresses both the conceptual and measurement issues related to customer loyalty amongst the cell phone users. Building on existing literature, the antecedents of customer loyalty are reassessed in a service setting namely, customer satisfaction, trust, commitment, corporate image, and switching costs. This paper reports the development and validation of scales for measuring customer loyalty and its antecedents. The scale development and validation process was divided into three phases. Phase 1 consisted of the item generation process, assessment of content validity, and initial purification of measures. Item analysis and exploratory factor analysis were used on data collected from 250 postgraduate business students of a major university in India for initial purification of the instrument. In Phase 2, additional data were collected from 855 cell phone users in northern India to assess the latent factor structure through confirmatory factor analysis. In Phase 3, the discriminant validity and convergent validity of the measures were established. The managerial implications of the major findings of this study are as follows: It contributes to the existing literature by developing a theory-based framework for understanding the direct effects of satisfaction, trust and commitment, switching costs and corporate image on behavioural and attitudinal loyalty. By measuring loyalty as composite measure consisting of both behavioural loyalty and attitudinal loyalty, it provides evidence of the multidimensional nature of loyalty construct. Using data collected from mobile phone users, the reliability and validity of the scale are established. The newly refined and validated measures can be used by future researchers to study customer loyalty and its antecedent factors. The loyalty measures developed in this study provides managers with an easy tool to identify attitudinal and behavioural differences among customers. Marketing managers can draw meaningful distinctions between customers who buy out of habit and those who buy because of emotional attachment to the company.
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Septyorini, Anissa, and Robetmi Jumpakita Pinem. "Implementation of Telemarketing Inbound Call in Mass Market Segment Division Telkomsel Semarang Branch." SPECTA Journal of Technology 4, no. 3 (December 16, 2020): 89–96. http://dx.doi.org/10.35718/specta.v4i3.236.

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One of the company's objectives is customer loyalty to its products to keep it awake. To maintain the loyalty of Telkomsel customers implement several promotional strategies that one of them is telemarketing. The purpose of this research is to know how to apply telemarketing used by Telkomsel Branch Semarang. Based on research and theory reviews, telemarketing is divided into two of the inbound telemarketing and outbound telemarketing. Telkomsel Branch Semarang's marketing team uses outbound telemarketing to increase customer product understanding, optimize usage of Telkomsel providers, and meet sales targets. This method of research is a qualitative descriptive method, which aims to describe and describe the characteristics of the phenomenon. Data collection techniques in the form of interviews, observations, library studies, and Internet media. Based on the results and discussion of the author's review, the telemarketing used proved successful.
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Bapat, Dhananjay. "Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy." Journal of Asia Business Studies 14, no. 4 (February 3, 2020): 505–24. http://dx.doi.org/10.1108/jabs-01-2019-0020.

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Purpose The purpose of this study is to explore the impact of advertising, brand-related-stimuli, on the dimensions of sensory, emotional and intellectual brand experience. Design/methodology/approach The study is divided into two parts. In the first part, the objective is to examine antecedents to brand experience dimensions for umbrella brand and product brand using an experimental study; in the second part, the relationship among brand experience dimensions, brand experience evaluation and brand loyalty was examined using structural equation modeling by incorporating the measures after exposure to advertisement for both types of brands. Findings Based on a 2 × 2 factorial design, the results confirm that the main effect of advertisement exists on sensory, emotional and intellectual brand experience. For product brand, brand experience evaluation was mediator between both intellectual brand experience and emotional brand experience with brand loyalty. The effect of interaction between branding strategy and advertisement was not significant. For an umbrella brand, brand experience evaluation acted as a mediator between emotional brand experience dimension and brand loyalty. For product brand, brand experience evaluation acted as a mediator between both intellectual brand experience and emotional brand experience dimension with brand loyalty. Research limitations/implications The research has implications with regard to the antecedents and consequences of brand experience and offers implications for branding strategy. Originality/value The present study is integrated and comprehensive, as it covers various facets of brand experience.
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Prihartono, Budhi, Muhammad Azhar Ashari, and Aldila Rizkiana. "The Development of Customer Loyalty Model for Mobile Travel Agent Application." Jurnal Teknik Industri 21, no. 1 (August 31, 2019): 1. http://dx.doi.org/10.22219/jtiumm.vol21.no1.1-11.

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The growth of smartphone users in Indonesia opens up business opportunities for service providers, in particular via m-commerce. However, along with these great opportunities and rivalry, service providers are required to make consumers faithful to the products and services they deliver. This research aimed to develop a conceptual model for an application based on m-commerce, particularly in the context of the mobile travel agent application. The research model was based on the application of five dimensions of mobile service quality (M-S-QUAL), customer engagement, and commitment as the predecessor factors of customer loyalty. The study was conducted on 760 MTA application users who participated in an online survey. The data were divided into two groups based on the level of income to be further analyzed using the Multigroup Structural Equation Modeling (SEM). The Multigroup SEM analysis showed that the concept of customer loyalty was explained differently by the two groups with different income levels.
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Lonial, Subash, and P. S. Raju. "Impact of service attributes on customer satisfaction and loyalty in a healthcare context." Leadership in Health Services 28, no. 2 (May 5, 2015): 149–66. http://dx.doi.org/10.1108/lhs-12-2013-0045.

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Purpose – The purpose of this paper is to examine the role of perceived service attributes in the development of overall customer satisfaction (OCS) and customer loyalty (CL) in a health-care setting. This paper also sheds light on the role of hospitalist physicians (HPs) and offers suggestions to improve patient satisfaction and loyalty. Design/methodology/approach – A telephone survey was used to collect data from recently hospitalized patients with respect to their HP. Structural equations modeling (SEM) was used to confirm the overall relationships between perceived service quality (PSQ), OCS and CL. The sample was then divided into customer relationship groups (CRGs) based on satisfaction and loyalty measures. Discriminant analysis was used to determine which attributes differentiated most between high and low satisfaction and loyalty groups. Findings – Overall relationships among PSQ, OCS and CL were in conformity with the conceptual model. Findings also revealed that service attributes played an important role in distinguishing between high and low satisfaction and loyalty groups, although some attributes were more important than others and different attributes emerged as being key influencers for satisfaction and loyalty. Research limitations/implications – The conceptual model used is a fairly straight forward model, and we have not considered the impact of individual factors such as expectations and value perceptions or involvement levels and demographic characteristics on service quality and overall satisfaction. The data for this study were provided by a major health maintenance organization (HMO), and there is room for improvement in the manner in which certain constructs were measured. For example, OCS, recommendation and retention all used single item measures, and it might have been preferable to use multiple item measures for these constructs. Practical implications – The study shows that organizations can benefit by identifying and focusing on critical attributes as part of their customer relationship management program. Social implications – The SEM results provide strong support for the overall model linking service quality, OCS and CL in a health-care setting. As one would expect, PSQ has a strong impact on OCS, which, in turn, has a fairly strong impact on CL. However, there is also a significant direct linkage between PSQ and CL. This linkage shows that at least a certain portion of CL could evolve independent of the satisfaction level with the HP. This shows that, in addition to trying to improve satisfaction, organizations should also explore influencing loyalty directly, perhaps by the strategic use of service attribute perceptions. Originality/value – The study shows that customer perceptions at the service attribute level can often be the key to the generation and management of customer satisfaction and loyalty. It also has significance for how satisfaction and loyalty with HPs can be improved in a hospital setting.
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Bergeson-Lockwood, Millington. "No Longer Pliant Tools: Urban Politics and Conflicts over African American Partisanship in 1880s Boston, Massachusetts." Journal of Urban History 44, no. 2 (December 9, 2017): 169–86. http://dx.doi.org/10.1177/0096144217746143.

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During the 1880s, black Bostonians engaged deeply in urban electoral politics, and debates over partisanship became discussions over the place of African Americans in the United States body politic. They agreed that having a political party respond to one’s needs and interests was part of being a full and equal citizen, but divided over how best to achieve this vision. Loyal black Republicans hoped to motivate the party from within. So-called African American independents, however, broke away from Republicans and expected both major parties to earn their votes. They rejected the idea that they owed any party loyalty or unanimity based on past deeds. Focusing on the Massachusetts gubernatorial reelection campaign of Democrat Benjamin Butler in 1883, this article shows how, in their struggle for equality, black voters of either position saw urban electoral politics as an invaluable tool to achieve full citizenship protections and exercise black political power.
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Farida, Ida, and Renny Risqiani Roesman. "PENGARUH COGNITIVE DAN AFFECTIVE ONLINE SHOPPING EXPERIENCE TERHADAP E-LOYALTY PADA GENERASI MILLENIAL YANG BERBELANJA DI SITUS BELANJA ONLINE." Jurnal Manajemen dan Pemasaran Jasa 12, no. 2 (October 31, 2019): 253. http://dx.doi.org/10.25105/jmpj.v12i2.4714.

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<p><em>The purpose of this study is to examine the effect of online customer shopping experience on electronic satisfaction, electronic trust and electronic loyalty. The online customer experience is divided into cognitive and affective online shopping experiences. Data was collected from 143 respondents. The Structural Equation Model method is used to analyze data using hypothesis testing.</em><em>The results showed that the state of cognitive experience had a strong influence on e-satisfaction but the state of affective experience did not have a significant effect on e-satisfaction. E-satisfaction has a significant influence on electronic trust and loyalty.</em><em></em><em>The managerial implications of this research is that e-satisfaction plays an important role in building consumer trust and loyalty. </em><em>To build e-satisfaction, the perceived customer experience is necessary especially the experience that comes from experiential cognitive state obtained customer. </em><em>The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.</em><em></em></p><p> </p>
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