Relevant bibliographies by topics / Loyalty management

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Loyalty management'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Loyalty management"

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McCall, Michael, and Dave McMahon. "Customer Loyalty Program Management." Cornell Hospitality Quarterly 57, no. 1 (2015): 111–15. http://dx.doi.org/10.1177/1938965515614099.

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Shin, Dongsoo. "Optimal Loyalty-Based Management." Journal of Economics & Management Strategy 26, no. 2 (2016): 429–53. http://dx.doi.org/10.1111/jems.12194.

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E., Fylypenko, Rachkovan О., and Petlenko K. "CONSUMER LOYALITY: MEASUREMENT AND MANAGEMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 1, 2019): 76–86. https://doi.org/10.5281/zenodo.3264768.

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<em>The complexity of the nature of the activities of trade enterprises in modern conditions puts forward new requirements for management tools. The ability to survive in a competitive environment depends on their competitiveness. Modern customer loyalty management and customer relationship management tools, in particular consumer retention technology, are one of the most important tools for improving the competitiveness of enterprises. Therefore, the issues of loyalty assessment are of particular relevance and require urgent solutions.</em> <em>The purpose of the article is to improve the the
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Santos, André F., José Marinho, and Jorge Bernardino. "Blockchain-Based Loyalty Management System." Future Internet 15, no. 5 (2023): 161. http://dx.doi.org/10.3390/fi15050161.

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Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and encouragement for customers to return. Along with the problem in originating sales, they bring excessive costs to brands due to the maintenance and infrastructure required to make the systems feasible. In that sense, recent blockchain technology can help to overcome some of these problems, providing capabilities such as smart contracts, which
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Pashaie, Sajjad, Fatemeh Abdavi, Geoff Dickson, and Romina Habibpour. "SPORT CUSTOMER RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE, SATISFACTION, LOYALTY, AND COMPLAINT MANAGEMENT." Kinesiologia Slovenica 28, no. 1 (2022): 122–40. http://dx.doi.org/10.52165/kinsi.28.1.122-140.

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Customer relationship management (CRM) in sports venues is a strategy for interacting with customers and managing the activities necessary for an effective and enduring customer relationship. This study investigates the impact of CRM on loyalty and the moderating role of reducing customer complaints. Data were collected from clients of sports venues (n=384). The structural equation method surveyed the effect of variables and the PLS Smart Partial Least Squares Approach analyzed the patterns. The Hayes process examined the moderating effect of customer complaints reduction. Findings showed that
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Shrivastava, Amit, and Yogesh Funde. "Does Program Loyalty induce Brand Loyalty." International Journal of Business Innovation and Research 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbir.2021.10045325.

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Jones, Henry, and Jillian Dawes Farquhar. "Contact management and customer loyalty." Journal of Financial Services Marketing 8, no. 1 (2003): 71–78. http://dx.doi.org/10.1057/palgrave.fsm.4770108.

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Kuzubov, Alexey, and Aleksandr Maksimenko. "Hotel business: customer loyalty management." E3S Web of Conferences 363 (2022): 03034. http://dx.doi.org/10.1051/e3sconf/202236303034.

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The relevance of the chosen direction of the research is due to the need to develop modern marketing management technologies for the adaptation, survival and further development of hotel and restaurant industry, taking into account the fact that the current situation characterized by a socio-economic crisis, has been aggravated by the consequences of the COVID-19 coronavirus pandemic, which together led to new challenges in the hotel and restaurant industry. The hotel and restaurant product is presented as a combination of material product, services and atmosphere, which together form a unique
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Badawi, Badawi, and Muafi Muafi. "Boosting customer loyalty through marketing distribution, customer experience management and customer relationship management." Acta logistica 11, no. 03 (2024): 441–49. http://dx.doi.org/10.22306/al.v11i3.530.

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This study aims to analyze the effect of marketing distribution on customer experience management (CEM), customer relationship management (CRM), and customer loyalty. This study also analyzes the effect of CEM and CRM on customer loyalty. This study uses quantitative methods with a population of all BPRS (Sharia People's Financing Bank) customers in the Cirebon area, West Java. The sample in this study was taken through the purposive sampling method regarding sampling criteria tailored to the research objectives. From the sampling process, we obtained 185 respondents who met the criteria and b
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Staroverova, Irina I. "Brand management through building a loyalty chain of the target audience." Vestnik of Saint Petersburg University. Management 22, no. 3 (2023): 366–90. http://dx.doi.org/10.21638/11701/spbu08.2023.305.

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The paper examines theoretical approaches to brand management and loyalty management. The method used is the analyses of academic publications, scientific articles on brand management and loyalty management. The author argues that brand management aims at a customer’s loyalty to a brand, whereas loyalty management considers branding as one of the techniques to obtain customer loyalty towards a company. However, none of these two subject matters fully defines the mechanics of how brand loyalty is formed and how a brand can manage that. The author introduces the notion of customer loyalty chain
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Dissertations / Theses on the topic "Loyalty management"

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Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

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Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing
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Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa
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Hilgeman, Debra. "Understanding the relationships between loyalty program rewards and loyalty among premium customers." Thesis, TUI University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3578572.

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<p> Loyalty programs (LPs) have become a mainstay marketing tool for many industries worldwide, with memberships often numbering in the millions. Program rewards are offered as incentives to build member loyalty, and theoretically these rewards have a perceived benefit value that generate feelings and attitudes such as satisfaction, trust, commitment and gratitude that can be antecedents of loyalty.</p><p> The question of whether loyalty programs actually generate loyalty, however, is still being debated by researchers due to conflicting data (Hallberg, 2004; Meyer-Waarden, 2006; Uncles, et
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Ristiniemi, Michaela. "Loyalty Club : An Online Brand Relation Management Project." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8387.

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<p>ABSTRACT</p><p>Title: Loyalty Club. An Online Brand Relations Management Project</p><p>Amount of pages: 46 (61 including abstract, references and annexes)</p><p>Author: Michaela Ristiniemi</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media- and communication D</p><p>Period: Spring 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market.</p><p>Method: Qualitative interview</p><p>
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Zeidler, Christian. "Mobile support in customer loyalty management : an architectural framework /." Wiesbaden : Gabler, 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018647384&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Zeidler, Christian. "Mobile support in customer loyalty management an architectural framework." Wiesbaden Gabler, 2008. http://d-nb.info/991137221/04.

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Chu, Cheok Mei. "Customer loyalty in the hotel industry." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636644.

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Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Alzahrani, Yusef Muose S. "Multimodal interaction in electronic customer loyalty management systems : an empirical investigation." Thesis, De Montfort University, 2014. http://hdl.handle.net/2086/10242.

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This thesis investigates the application of multimodal metaphors in electronic Customer Loyalty Management Systems (e-CLMS) in terms of efficiency, effectiveness, user satisfaction, and understandability of the customisation tasks and information communicated. The potential of users developing loyalty as a result of better usability and user satisfaction is also accessed via questionnaires. The first experiment investigated issues of usability and the users' views of an e-commerce platform developed for these experiments using three conditions with three independent groups. A visual group (VIC
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García, Saavedra Juan Pablo. "The impacts of airline loyalty programs on revenue management optimization." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/113516.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2017.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 105-107).<br>Loyalty Programs have evolved over years turning into unique business units, responsible for producing an important source of revenue for airlines. However, despite their contribution to the business, the lack of knowledge on the impacts of giving away rewards to loyal customers may lead to suboptimal decisions, harming bottom line results. The main objective of this the
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Books on the topic "Loyalty management"

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Downie, Glen. Loyalty management. Wolsak and Wynn, 2007.

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Ziliani, Cristina, and Marco Ieva. Loyalty Management. 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783.

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Zeidler, Christian. Mobile Support in Customer Loyalty Management. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.

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Rayner, Sue. Customer loyalty schemes: Effective implementation and management. FT Retail & Consumer, 1996.

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Schüller, Anne M. Total-loyalty-Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 5th ed. Gabler, 2009.

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Lowenstein, Michael W. The customer loyalty pyramid. Quorum, 1997.

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Indian Institute of Management, Ahmedabad., ed. Loyalty programmes: Practices, avenues, and challenges. Indian Institute of Management, 2008.

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Rao, Ajit. The tao of loyalty: Winning with employees. Response Books, 2006.

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Barrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. Portfolio, 2009.

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Barrera, Rick. Overpromise and Overdeliver. Penguin USA, Inc., 2009.

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Book chapters on the topic "Loyalty management"

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Ziliani, Cristina. "Loyalty management." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-1.

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Pilon, Ricardo V. "Loyalty Management." In Artificial Intelligence in Commercial Aviation. Routledge, 2023. http://dx.doi.org/10.4324/9781003018810-12.

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Ziliani, Cristina. "The impact of big data and artificial intelligence." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-2.

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Ziliani, Cristina. "Loyalty and sustainability." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-3.

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Ieva, Marco. "Future challenges." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-11.

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Ziliani, Cristina. "Loyalty case studies from around the world." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-10.

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Giacomini, Michela, and Miriam Panìco. "Using customer insight in retail management." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-7.

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Salvietti, Giada. "Benchmarking loyalty management activities." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-8.

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Ziliani, Cristina. "Loyalty strategies and the test of time." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-9.

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Ieva, Marco. "What we know about loyalty programs." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-4.

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Conference papers on the topic "Loyalty management"

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Putri, Salsabila Amalia, Muhammad Zuhair Yuliansyah, and Risky Tri Sandi. "Enhancing Customer Loyalty: Evaluating the Influence of Indomaret's Member Card and Mobile Application Loyalty Program." In 2024 International Conference on Information Management and Technology (ICIMTech). IEEE, 2024. https://doi.org/10.1109/icimtech63123.2024.10780892.

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Zavalishchin, Dmitry. "Optimal loyalty program management." In INTERNATIONAL CONFERENCE OF COMPUTATIONAL METHODS IN SCIENCES AND ENGINEERING ICCMSE 2020. AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0047837.

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Kvíčala, Daniel, and Halina Starzyczná. "Customer Buying Behaviour in International E-commerce through Empirical E-shop Data." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.

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The article deals with customer e-loyalty. The main objective of the research was to investigate customer buying behaviour, hence customer e-loyalty in e-commerce, and the implications of this for e-shops. Specifical­ly, it concerns how customers behave at e-shops, how often they buy from the e-shops and what kind of revenue they bring to the e-shops. First, the theoretical background of the research is presented, based on some studies. The theoretical discussion proceeds from the broader context of loyalty. The core of the theory is e-loyalty. Secondary research and its results are then chara
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COLLIER, JUNE. "MANAGEMENT LOYALTY: PRODUCTIVITY'S MISSING LINK." In 2nd NASA Symposium on Quality and Productivity. American Institute of Aeronautics and Astronautics, 1987. http://dx.doi.org/10.2514/6.1987-3015.

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"Analisis Pengaruh Loyalitas Pegawai Terhadap Kinerja Pegawai Di Perusahaan Jasa Maritim." In Maritime Business Management Conference. Politeknik Perkapalan Negeri Surabaya, 2024. https://doi.org/10.33863/mbmc.v3i1.3224.

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Based on the AKHLAK survey results Internalization Index employee loyalty in marine service companies can be said to be low because loyalty to the company falls into the category of Low Implementation Index with a percentage of 33.5%. The aim of this research is to analyze the influence of loyalty on employee performance. The sample in this study consisted of 137 permanent employees. This research uses a quantitative approach with data collection techniques using questionnaires and interviews. Hypothesis testing uses simple linear regression analysis. Hypothesis testing results show nilai p-va
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Nawawia, Muhammad, Dyah Sugandini, Heru Tri Sutiono, and Mersianti Rija Anandiha. "Loyalty in Hospital Patients." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009962600730078.

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Nurainun. "Customer Loyalty and Customer Relationship Management." In Malaysia Indonesia International Conference on Economics Management and Accounting. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010520300002900.

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Dikčius, Vytautas, Karina Adomavičiūtė, Sigita Kiršė, and Ignas Zimaitis. "HOW LOYAL ARE ONLINE STORE CUSTOMERS: A META ANALYSIS OF E-LOYALTY." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.712.

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A growing number of studies have examined the concept of e-loyalty and its antecedents over the last years, and it remains a central topic for both marketing academics and practitioners. This study aims to evaluate the level of different types (integrated, attitudinal, behavioural) of loyalty towards an online store and determine if they are moder-ated by the time, country development, and the impact of the scientific journal. The study was based on a systematic analysis of 10 core databases, which generated more than 3,557 articles published during 2000–2020. Using PRISMA steps, 116 articles,
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Halim, Erwin, Charles Gomarga, A. Raharto Condrobimo, and Marylise Hebrard. "The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty." In 2023 International Conference on Information Management and Technology (ICIMTech). IEEE, 2023. http://dx.doi.org/10.1109/icimtech59029.2023.10277851.

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Wang, Hong, Daniela Corsaro, Xiao Han, Xin Qi, and Di Kuang. "Exploring the Relationship between Relevance of Coalition Loyalty Programs and Loyalty." In 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018. http://dx.doi.org/10.23919/picmet.2018.8481947.

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Reports on the topic "Loyalty management"

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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