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Books on the topic 'Loyalty management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Downie, Glen. Loyalty management. Wolsak and Wynn, 2007.

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2

Ziliani, Cristina, and Marco Ieva. Loyalty Management. 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783.

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3

Zeidler, Christian. Mobile Support in Customer Loyalty Management. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.

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4

Rayner, Sue. Customer loyalty schemes: Effective implementation and management. FT Retail & Consumer, 1996.

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5

Schüller, Anne M. Total-loyalty-Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 5th ed. Gabler, 2009.

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6

Lowenstein, Michael W. The customer loyalty pyramid. Quorum, 1997.

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7

Indian Institute of Management, Ahmedabad., ed. Loyalty programmes: Practices, avenues, and challenges. Indian Institute of Management, 2008.

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8

Rao, Ajit. The tao of loyalty: Winning with employees. Response Books, 2006.

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9

Barrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. Portfolio, 2009.

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10

Barrera, Rick. Overpromise and Overdeliver. Penguin USA, Inc., 2009.

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11

Goman, Carol Kinsey. The loyalty factor: Building trust in today's workplace. MasterMedia Limited, 1991.

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12

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Doyle Pub. Co., 1999.

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13

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Doyle Pub. Co., 2000.

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14

Goman, Carol Kinsey. Managing for commitment: Developing loyalty in a changing workplace. Crisp Publications, 1991.

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15

Christophe, Van den Bulte, ed. Superiority in customer relationship management: Consequences for competitive advantage and performance. Marketing Science Insitute, 2002.

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16

Lafleur, Martin J. Loyalty Profiling: Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management. Lang, 2010.

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17

Schier, T. J. Send flowers to the living!: Rewards, contests, and incentives to build employee loyalty. Incentivize Solutions, 2002.

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18

Soman, Dilip. Managing customer value: One stage at a time. World Scientific Pub., 2010.

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19

Soman, Dilip. Managing customer value: One stage at a time. World Scientific Pub., 2010.

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20

Osborn-Jones, Tim. Managing talent: Exploring the new psychological contract. Henley Management College, 2001.

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21

Ziliani, Cristina, and Marco Ieva. Loyalty Management. Edited by Cristina Ziliani and Marco Ieva. Routledge, 2019. http://dx.doi.org/10.4324/9780429022661.

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22

Downie, Glen. Loyalty Management. Wolsak and Wynn Publishers Ltd., 2007.

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23

Ziliani, Cristina, and Marco Ieva. Loyalty Management. Taylor & Francis Group, 2019.

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24

Loyalty Management. Taylor & Francis Group, 2019.

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25

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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26

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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27

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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28

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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29

Customer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.

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30

Chenet, Pierre, and Jon Ivar Johansen. Beyond Loyalty (Irish Management Briefings). Oak Tree Press, 1999.

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31

Rubio, Natalia, and María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.

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32

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, Limited, 2019.

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33

Daffy, Chris. Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, 2019.

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34

Creating Customer Loyalty (Management Action Guides). Nichols Publishing Company, 1993.

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35

Loyalty Management in the Airline Industry. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2002.

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36

Linton, Ian. Building Customer Loyalty (Institute of Management). Trans-Atlantic Publications, 1993.

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37

Loyalty Management in the Airline Industry. GRIN Verlag GmbH, 2007.

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38

Russo, Ivan, and Ilenia Confente. Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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39

Russo, Ivan, and Ilenia Confente. Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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40

Russo, Ivan, and Ilenia Confente. Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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41

Russo, Ivan, and Ilenia Confente. Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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42

Customer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.

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43

Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty. Kogan Page, Limited, 2019.

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44

Managing Relationships and Building Loyalty. World Scientific Publishing Co Pte Ltd, 2017.

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45

Customer Loyalty, Retention, and Customer Relationship Management. Emerald Publishing Limited, 2006.

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46

Karake-Shalhoub, Zeinab. Trust and Loyalty in Electronic Commerce. ABC-CLIO, LLC, 2002.

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47

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2016.

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48

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2017.

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49

Customer Loyalty Programmes and Clubs. 2nd ed. Gower Publishing Company, 2002.

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50

Scharioth, Joachim, and Margit Huber. Achieving Excellence in Stakeholder Management. Springer, 2014.

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