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Journal articles on the topic 'Loyalty management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

McCall, Michael, and Dave McMahon. "Customer Loyalty Program Management." Cornell Hospitality Quarterly 57, no. 1 (2015): 111–15. http://dx.doi.org/10.1177/1938965515614099.

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2

Shin, Dongsoo. "Optimal Loyalty-Based Management." Journal of Economics & Management Strategy 26, no. 2 (2016): 429–53. http://dx.doi.org/10.1111/jems.12194.

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E., Fylypenko, Rachkovan О., and Petlenko K. "CONSUMER LOYALITY: MEASUREMENT AND MANAGEMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 1, 2019): 76–86. https://doi.org/10.5281/zenodo.3264768.

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<em>The complexity of the nature of the activities of trade enterprises in modern conditions puts forward new requirements for management tools. The ability to survive in a competitive environment depends on their competitiveness. Modern customer loyalty management and customer relationship management tools, in particular consumer retention technology, are one of the most important tools for improving the competitiveness of enterprises. Therefore, the issues of loyalty assessment are of particular relevance and require urgent solutions.</em> <em>The purpose of the article is to improve the the

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Santos, André F., José Marinho, and Jorge Bernardino. "Blockchain-Based Loyalty Management System." Future Internet 15, no. 5 (2023): 161. http://dx.doi.org/10.3390/fi15050161.

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Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and encouragement for customers to return. Along with the problem in originating sales, they bring excessive costs to brands due to the maintenance and infrastructure required to make the systems feasible. In that sense, recent blockchain technology can help to overcome some of these problems, providing capabilities such as smart contracts, which

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Pashaie, Sajjad, Fatemeh Abdavi, Geoff Dickson, and Romina Habibpour. "SPORT CUSTOMER RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE, SATISFACTION, LOYALTY, AND COMPLAINT MANAGEMENT." Kinesiologia Slovenica 28, no. 1 (2022): 122–40. http://dx.doi.org/10.52165/kinsi.28.1.122-140.

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Customer relationship management (CRM) in sports venues is a strategy for interacting with customers and managing the activities necessary for an effective and enduring customer relationship. This study investigates the impact of CRM on loyalty and the moderating role of reducing customer complaints. Data were collected from clients of sports venues (n=384). The structural equation method surveyed the effect of variables and the PLS Smart Partial Least Squares Approach analyzed the patterns. The Hayes process examined the moderating effect of customer complaints reduction. Findings showed that

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Shrivastava, Amit, and Yogesh Funde. "Does Program Loyalty induce Brand Loyalty." International Journal of Business Innovation and Research 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbir.2021.10045325.

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Jones, Henry, and Jillian Dawes Farquhar. "Contact management and customer loyalty." Journal of Financial Services Marketing 8, no. 1 (2003): 71–78. http://dx.doi.org/10.1057/palgrave.fsm.4770108.

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Kuzubov, Alexey, and Aleksandr Maksimenko. "Hotel business: customer loyalty management." E3S Web of Conferences 363 (2022): 03034. http://dx.doi.org/10.1051/e3sconf/202236303034.

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The relevance of the chosen direction of the research is due to the need to develop modern marketing management technologies for the adaptation, survival and further development of hotel and restaurant industry, taking into account the fact that the current situation characterized by a socio-economic crisis, has been aggravated by the consequences of the COVID-19 coronavirus pandemic, which together led to new challenges in the hotel and restaurant industry. The hotel and restaurant product is presented as a combination of material product, services and atmosphere, which together form a unique

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9

Badawi, Badawi, and Muafi Muafi. "Boosting customer loyalty through marketing distribution, customer experience management and customer relationship management." Acta logistica 11, no. 03 (2024): 441–49. http://dx.doi.org/10.22306/al.v11i3.530.

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This study aims to analyze the effect of marketing distribution on customer experience management (CEM), customer relationship management (CRM), and customer loyalty. This study also analyzes the effect of CEM and CRM on customer loyalty. This study uses quantitative methods with a population of all BPRS (Sharia People's Financing Bank) customers in the Cirebon area, West Java. The sample in this study was taken through the purposive sampling method regarding sampling criteria tailored to the research objectives. From the sampling process, we obtained 185 respondents who met the criteria and b

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Staroverova, Irina I. "Brand management through building a loyalty chain of the target audience." Vestnik of Saint Petersburg University. Management 22, no. 3 (2023): 366–90. http://dx.doi.org/10.21638/11701/spbu08.2023.305.

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The paper examines theoretical approaches to brand management and loyalty management. The method used is the analyses of academic publications, scientific articles on brand management and loyalty management. The author argues that brand management aims at a customer’s loyalty to a brand, whereas loyalty management considers branding as one of the techniques to obtain customer loyalty towards a company. However, none of these two subject matters fully defines the mechanics of how brand loyalty is formed and how a brand can manage that. The author introduces the notion of customer loyalty chain

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Gilbert, Daniel R. "An Extraordinary Concept in the Ordinary Service of Management." Business Ethics Quarterly 11, no. 1 (2001): 1–9. http://dx.doi.org/10.2307/3857865.

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Abstract:The papers by Mele, Randels, and Schrag call attention to the proper work that the concept of loyalty can perform. All three authors argue that loyalty is not taken seriously enough in modern corporations. As Mele, Randels, and Schrag independently ascribe special status to the concept of loyalty, their analyses converge along numerous conceptual margins. Along these margins, a singular conception of loyalty comes into focus. Along these margins, we can see simultaneously why each author assigns extraordinary status to loyalty and why, ironically, each turns the special concept of loy

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Panchuk, Anastasiia, Nataliia Lialina, Galyna Matvienko-Bilyaeva, and Ganna Chumak. "Comprehensive Approach to Customer Loyalty Management." International Journal of Information Technology Project Management 13, no. 2 (2022): 1–16. http://dx.doi.org/10.4018/ijitpm.311842.

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The article justifies actuality of transition of enterprise to the relationships marketing concept, which implies the establishment of long-term and mutually beneficial relationships between business and consumers. The article contains the results that confirmed the relevance of loyalty management, key factors of customer loyalty acquisition and loss. A comprehensive loyalty management system was formed and regarded as a dynamic aggregate of six interconnected stages of the managerial process. The formation of comprehensive loyalty management system was carried out on the example of the survey

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Kumaradeepan, Vasanthakumar, Ferdous Azam, and Jacquline Tham. "Factors Influencing of Social Media on Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper." International Journal of Professional Business Review 8, no. 5 (2023): e01571. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1571.

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Purpose: The objective of this study was to investigate the factors of Social Media on Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical framework: A recent trend of Social media has affected customers in various way. This was a conceptual paper to explore that there is relationship of consumer perception and purchase intention as mediating variable towards brand loyally. A comprehensive literature survey was carried out to evaluate various factors relating to Social media and its effectiveness to Brand Loyalty mediating effect with consumer perception and purchase

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14

Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these t

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Сыманюк, E. Symanyuk, Синякова, and M. Sinyakova. "Personnel Loyalty and Ways of Its Development in Organization." Management of the Personnel and Intellectual Resources in Russia 3, no. 5 (2014): 67–69. http://dx.doi.org/10.12737/5799.

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The article discusses the relevance of the formation of staff loyalty in current conditions, and substantiates the personnel loyalty phenomenon. It also considers tripartite model of loyalty, which includes aff ective loyalty, loyalty due to length of service, normative loyalty. The article defi nes qualities of a loyal employee to ensure the eff ective functioning of the personnel management system. The paper alsoevidences factors contributing to staff loyalty to the organization: the social protection of workers, management transparency, humanity (no undue rigidity to worke

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Luchko, Halyna Yo. "Project Management to Increase Customer Loyalty." Business Inform 8, no. 535 (2022): 173–79. http://dx.doi.org/10.32983/2222-4459-2022-8-173-179.

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The purpose of this article is to study tendencies in the behavior of Ukrainian consumers in the market after the onset of Russia’s military invasion, to define the factors that influence the level of the consumers’ loyalty to the products (services) of companies, and to develop recommendations for effective management of projects to increase the loyalty of the companies’ customers. The article stipulates that Russia’s large-scale military invasion of Ukraine significantly affected the existence and functioning of the majority of domestic companies, which have just begun to restore the perform

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Farichatun Nisa’, Nadhila Bonazier G, Damayanti Eka W, and Yaremia F.M Saragih. "Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen." JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) 2, no. 2 (2024): 52–63. http://dx.doi.org/10.54066/jrime-itb.v2i2.1490.

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This research focuses on the impact of Customer Relationship Management and Service Quality on Consumer Loyalty at Rena Fashion & Beauty, Tuban. This research identifies the following problems: 1) The influence of Customer Relationship Management on consumer loyalty at Rena Fashion & Beauty, Tuban; 2) The impact of service quality on consumer loyalty at Rena Fashion & Beauty, Tuban; 3) The joint influence of Customer Relationship Management and Service Quality on consumer loyalty at Rena Fashion & Beauty, Tuban. The aim of this research is to assess: 1) The influence of custome

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18

Al-Diabat, Bassam Fathi. "Customer relationship management and customer loyalty: Examining the mediating role of business process management." Uncertain Supply Chain Management 10, no. 4 (2022): 1103–10. http://dx.doi.org/10.5267/j.uscm.2022.9.002.

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The purpose of this study is to investigate the impact of customer relationship management on customer loyalty (CL) at Jordan Telecommunication Company through business process management. The researcher uses the descriptive analytical method to scan members’ opinions. The random sample includes (367) workers from different sectors all over the country. The results show that customer relation management (CRM) has a dramatic impact on customer loyalty and business process management (BPM). Besides, BPM plays a vital role between CRM and CL. This study appears to be the first study in Jordan whi

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Pramulia, Anggi, Tengku Ahmad Helmi, and Julkarnain Julkarnain. "Pengaruh Brand Image dan Harga terhadap Loyalitas Penggunaan Paket Data Internet Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Sumatera Utara." JRMB (Jurnal Riset Manajemen & Bisnis) 8, no. 2 (2024): 1–8. http://dx.doi.org/10.30743/jrmb.v8i2.9383.

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This study aims to determine the effect of brand image and price on loyalty of Telkomsel Internet Data Package users in students of the Faculty of Economics and Business UISU Medan. The population of this study were 160 students of the Faculty of Economics and Business UISU Management. Study Program, sampling using the Slovin formula obtained a sample size of 62 samples and allocated to each stratum using the proportional random sampling formula, the data was analyzed using the SPSS 20 program. Based on the research results, it can be concluded that the brand image variable has a significant e

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20

Suarniki, Ni Nyoman, and Ibrahim Daud. "Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality." Maneggio 1, no. 6 (2024): 72–80. https://doi.org/10.62872/3785b108.

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This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer

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21

Promanjoe, Yopyter. "PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN KERIPIK SUHER." PERFORMA 6, no. 3 (2021): 197–206. http://dx.doi.org/10.37715/jp.v6i3.2374.

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Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed. This study aims to examine the effect of customer relationship management on customer satisfaction and loyalty, as well as to examine the influence of customer relationship management and customer satisfaction on customer loyalty. Respondents are 85 consumers of Keripik Suher in Surabaya, which were taken by using purposive sampling method. The analysis used Partial Least Squares (PLS). T

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22

Bhat, Suhail Ahmad, and Mushtaq Ahmad Darzi. "Customer relationship management." International Journal of Bank Marketing 34, no. 3 (2016): 388–410. http://dx.doi.org/10.1108/ijbm-11-2014-0160.

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Purpose – The purpose of this paper is to develop a comprehensive integrated model which helps in explaining the impact of Customer Relationship Management (CRM) dimensions (complaint resolution, customer knowledge, customer empowerment and customer orientation) on customer loyalty and competitive advantage of a bank. The study also explores the mediating role of customer loyalty in the relationship between CRM and competitive advantage in retail banking. Design/methodology/approach – The research is based on a theoretical model which consists of four CRM dimensions and two exogenous variables

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Kushwaha, Gyaneshwar Singh, and Shiv Ratan Agrawal. "Customer Management Practices." International Journal of Customer Relationship Marketing and Management 6, no. 2 (2015): 1–14. http://dx.doi.org/10.4018/ijcrmm.2015040101.

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The paper explores the interrelationships between service quality, customer satisfaction, customer retention, and customer loyalty through multiple (three) case studies in stock broking settings. A semi-structured, face-to-face interview was conducted of staff members. The findings from the study show that service quality as an overall and each of them are positively associated with customer satisfaction. The findings also suggested that customer retention is the predictor for customer loyalty in stock broking services. The proposed theory model may provide adoption guidance and a practical fo

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Choirulloh, Alif, Ariyanti Martina Waruwu, Bagas Prastowo, Pasrah Telaumbanua, and Yulianto Yulianto. "Pengaruh Customer Relationship Management (CRM) dan Promosi terhadap Loyalitas Pelanggan XL Axiata." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 8, no. 1 (2025): 111–18. https://doi.org/10.37481/sjr.v8i1.1017.

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Customer Loyalty is one of the challenges for telecommunication companies, including XL Axiata. In a highly competitive industry, companies need to implement effective strategies to maintain customer loyalty. Two strategies that can be adopted are Customer Relationship Management (CRM) and promotion. CRM helps companies build long-term relationships with customers, while promotions drive loyalty and increase customer engagement. This study aims to explore the role of these two factors in increasing customer loyalty at XL Axiata. Data was collected through questionnaires distributed to students

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25

Suartina, I. Wayan, Anak Agung Ngurah Sadiartha, and Ni Nyoman Rahayu Diantari Ady. "Pengaruh Customer Relationship Management Dan Kepuasan Terhadap Loyalitas Anggota." WIDYA MANAJEMEN 2, no. 2 (2020): 88–99. http://dx.doi.org/10.32795/widyamanajemen.v2i2.910.

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The purpose of this study was to determine the effect of customer relationship management on member satisfaction, the effect of member satisfaction on member loyalty, the effect of customer relationship management on member loyalty, and the influence of customer relationship management on loyalty which is influenced by member satisfaction. This research was conducted at Village-Owned Enterprises (BUMDes) throughout Penebel District, Tabanan, Bali with a sample of 100 people who were determined using the Slovin method and the determination of the sample using incidental sampling. Testing instru

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Saini, Shivani, and Jagwinder Singh. "Managing Consumer Loyalty." International Journal of Asian Business and Information Management 11, no. 1 (2020): 21–47. http://dx.doi.org/10.4018/ijabim.2020010102.

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A growing body of academic and practitioner literature has highlighted the role of consumer experience management in maintaining long-term relationships with consumers. However, related studies are still divergent and there is little empirical evidence available to support the positive effect of consumer experience management on attitudinal and behavioural loyalty. The present study aims to fill this gap by investigating the direct and indirect impacts of consumer experience efforts on attitudinal and behavioural loyalty. To conduct an empirical study, data was collected from consumers of thre

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Mathew, Veeva, Rofin Thirunelvelikaran Mohammed Ali, and Sam Thomas. "Loyalty intentions." Journal of Indian Business Research 6, no. 3 (2014): 213–30. http://dx.doi.org/10.1108/jibr-12-2013-0104.

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Purpose – This article aims to present a model linking loyalty intention, brand commitment, brand credibility and brand awareness. The model shows the mediating role of brand commitment and brand credibility on loyalty intention. The researchers also investigated the changes in the given model under high and low involvement conditions, explicitly considering involvement as between-subject differences rather than between-product differences. The change in customer loyalty intention under varying levels of product involvement is a highly debated topic among researchers. Design/methodology/approa

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Dekay, Frederick, Rex S. Toh, and Peter Raven. "Loyalty Programs." Cornell Hospitality Quarterly 50, no. 3 (2009): 371–82. http://dx.doi.org/10.1177/1938965509338780.

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29

Putri, Anak Agung Istri Mas Vedanthi, and Ni Made Purnami. "PERAN KEPUASAN MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH BANK MEGA CABANG SUNSET ROAD KUTA." E-Jurnal Manajemen Universitas Udayana 8, no. 7 (2019): 4357. http://dx.doi.org/10.24843/ejmunud.2019.v08.i07.p13.

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Banking world is growing in competition, many strategies carried out bycompany in maintaining customers to build long-term good relations. This study explain the role of satisfaction mediating customer relationship management towards loyalty. The research was conducted at Bank Mega branch of Sunset Road Kuta Badung involving 110 respondents use purposive sampling method. The research collected by questionnaires. The analysis technique are path analysis and sobel. The results shows customer relationship management has a positive and significant effect on loyalty. Customer relationship managemen

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Лустина, Татьяна, and Tatyana Lustina. "A Systematic Approach to Personnel Commitment Assessment." Servis Plus 8, no. 1 (2014): 71–76. http://dx.doi.org/10.12737/2799.

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The article researches the issue of personnel loyalty /commitment as affecting organizational competitive potential. The author aims at creating a systematic approach to personnel loyalty management and drawing up a loyalty-type-specific plan of personnel loyalty development.  With long-term survival prospects making it any organization&#180;s imperative to treat its personnel loyalty / commitment as a contributor to competitive advantage, research into the issue is gaining momentum. In terms of management, personnel loyalty / commitment is viewed as an effective driver of an o

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Наумова, Олена, та Андрій Копил. "CORPORATE VOLUNTEERING AS A TOOL OF СOMPANY STAKEHOLDERS LOYALTY MANAGEMENT". "Scientific notes of the University"KROK", № 4(76) (31 грудня 2024): 146–54. https://doi.org/10.31732/2663-2209-2024-76-146-154.

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The article examines the role of corporate volunteering as a tool for managing stakeholder loyalty within an organization. The relevance of the research topic is determined by the current economic situation in Ukraine, which can generally be characterized by the term "resource crisis". The ongoing war, declining business activity, adverse labor market conditions, declining purchasing power, challenges in the energy sector, and other issues comprise the components of this crisis. The necessity arises for the introduction of new instruments and techniques to enable organisations to enhance and m

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Naumova, Olena, and Andrii Kopyl. "MODERN HUMAN CAPITAL MANAGEMENT TECHNOLOGIES: IMPACT ON STAFF LOYALTY." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 49 (2024): 118–28. https://doi.org/10.17721/tppe.2024.49.11.

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In the article authors investigated the critical significance of evaluating the efficacy of human capital management technologies and their influence on organizational staff loyalty. The impetus for this study arises from the prevailing adverse conditions within Ukraine's labor market and its ongoing stagnation, which negatively affect business performance. The contemporary business landscape necessitates that both private and public sectors should adopt advanced human capital management technologies to enhance employee efficiency and loyalty and overall organizational effectiveness, ultimatel

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Rizaldi, Muhammad Lutfi, Resti Hardini, and Kumba Digdowiseiso. "The Influence of Service Quality, Brand Image and Customer Relationship Management on Indomaret Customer Loyalty Padurenan Village, East Bekasi." Journal of Social Science 5, no. 2 (2024): 433–44. http://dx.doi.org/10.46799/jss.v5i2.792.

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This study aims to analyze the influence of service quality, brand image and customer relationship management to customer loyalty. This research is conducted by using the primary data of multiple linear equations of customer loyalty is LP = 3.346 + 0.338 KP + 0.298 BI + 0.222 CRM. Testing statistical model of F customer loyalty test obtained with Fcount of 32,271 with value of sig 0,000 which mean value of service quality, brand image and customer relationship management have positive and significant influence to customer loyalty. Test T customer loyalty obtained service quality of 3,337 with

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Heskett, James L. "Beyond customer loyalty." Managing Service Quality: An International Journal 12, no. 6 (2002): 355–57. http://dx.doi.org/10.1108/09604520210451830.

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35

Carbone, James H. "Loyalty: Subversive doctrine?" Academy of Management Perspectives 11, no. 3 (1997): 80–86. http://dx.doi.org/10.5465/ame.1997.9709231666.

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Katerina, Bazherina. "The management of loyalty in the industrial market based on customer life cycle." Economics: time realities 6, no. 46 (2019): 13–20. https://doi.org/10.5281/zenodo.3877077.

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Based on the above analysis are identified such categories as "consumer loyalty in the industrial market" and "consumer loyalty management in the industrial market". There were identified priority areas of the industrial market for which the formation of a loyalty management system is the most relevant. There also were highlighted the consumer groups in the industrial market by the level of their loyalty. Behavioral and emotional loyalty indicators were offered to the company to provide clearer information on which group the client belongs to. Was proposed to determine mana

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Hidayati, Setiyani, Khusnik Hudzafidah, Renny Augustina, and Trivosa Aprilia Novadiani Haidiputri. "Customer Relationship Management and Service Quality in Assessing Customer Loyalty." IJEBD (International Journal of Entrepreneurship and Business Development) 4, no. 6 (2021): 908–12. http://dx.doi.org/10.29138/ijebd.v4i6.1539.

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Purpose: The purpose of this study is to analyze and increase customer loyalty through customer relationship management and good service quality. Design/methodology/approach: This study uses a quantitative descriptive method, with a sampling technique in the form of purposive sampling. Analysis using multiple linear regression. Findings: The results showed that customer relationship management is able to provide an important role in increasing customer loyalty. Providing good service quality is also able to increase customer loyalty. Research limitations/implications: This re

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Sukma Hadi, Nadia. "Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen MS Glow Jember." Jurnal Akuntansi Manajemen Bisnis dan Teknologi (AMBITEK) 4, no. 1 (2024): 67–79. http://dx.doi.org/10.56870/ambitek.v4i1.117.

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With increasingly modern developments, many innovations in cosmetic production have emerged in the business world. MS Glow has a high market valuation even though the price offered is quite expensive.. Keeping consumers loyal to the product can be a solution to competition. The influence of trust, commitment, communication, and problem handling on the level of customer loyalty of MS Glow in Jember is examined in this study. The research technique carried out on the object of MS Glow in Jember is based on quantitative research methods. Quantitative data used in this study were obtained through

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Ramadhan, Said, and Nur Laili Fikriah. "Service Quality and Customer Relationship Management on Customer Loyalty: The Mediating Role of Customer Satisfaction." Asian Journal of Economics, Business and Accounting 24, no. 6 (2024): 540–51. http://dx.doi.org/10.9734/ajeba/2024/v24i61380.

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Aims: The purpose of this study was to determine how customer satisfaction affected the relationship between service quality, customer loyalty, and customer relationship management among McDonald's generation Z customers in Malang. Problem Formulation: (1) Does service quality have a significant effect on customer satisfaction for McDonald's products? (2) Does customer relationship management have a significant effect on customer satisfaction for McDonald's products? (3) Does customer satisfaction have a significant effect on customer loyalty for McDonald's products? (4) Does service quality h

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Suganda, Uce Karna, and Yudi Priadi. "Improving customer loyalty through customer experience, price attractiveness, and customer relationship management." Jurnal Manajemen Industri dan Logistik 7, no. 1 (2023): 195–204. http://dx.doi.org/10.30988/jmil.v7i1.1032.

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This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents using purposive sampling technique. The findings show that customer experience is perceived as good, price attractiveness is perceived as attractive and affordable, while customer loyalty is not high. there is a significant influence of Customer Experience on Customer Loyalty (R2 = 0.31). Customer experience is related to customer loyalty, becau

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Koroliuk, Yurii, and Valentyna Chychun. "CYBER SECURITY MANAGEMENT IN THE BUYER LOYALTY SYSTEM." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS ІV, no. 92 (2023): 39–53. http://dx.doi.org/10.34025/2310-8185-2023-4.92.03.

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The need to find new methods of management of trading enterprises, where the management of cyber security of trading operations should occupy a key position, is becoming highly relevant. The search and implementation of these methods is a priority task for management practitioners and theoreticians, public administration specialists. That is why the purpose of the article is to find and research effective methods of cyber security management in the customer loyalty system of domestic enterprises, to build an effective organizational chart of the customer loyalty cyber security management mecha

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Labunskaya, A. A. "Marketing Loyalty Programs in Management Small and Medium Size Business." Izvestiya of Saratov University. Economics. Management. Law 13, no. 1 (2013): 52–57. http://dx.doi.org/10.18500/1994-2540-2013-13-1-52-57.

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This article analyzes the existing marketing loyalty programs in modern management, identifying trends in this direction in the management of small and medium businesses. The author describes the advantages of modern loyalty programs, offering their separation according to different criteria and systematic approach to their implementation, algorithms and stages of building loyalty programs with options for companies to implement them.

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Gupta, Seema, Tanvi Gupta, and G. Shainesh. "Navigating from programme loyalty to company loyalty." IIMB Management Review 30, no. 3 (2018): 196–206. http://dx.doi.org/10.1016/j.iimb.2018.01.009.

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Deni Krisyanto and Ayu Ekasari. "Pengaruh Customer Experience Management Terhadap Customer Loyalty." Jurnal Manajemen dan Ekonomi Kreatif 2, no. 3 (2024): 99–110. http://dx.doi.org/10.59024/jumek.v2i3.383.

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This research aims to examine the factors that influence consumer loyalty among consumers in the banking industry. Therefore, the author develops a framework that illustrates that there is a positive relationship between the physical environment, visual environment, and interaction services on consumer loyalty to banks. An online survey was conducted with a sample of 220 respondents as bank users. The results show that there is a positive influence of physical interaction management, visual interaction management, service interaction management on customer loyalty. This survey is aimed at cust

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Thariq, Muhammad Firas Ath. "Pengaruh E-WOM, Customer Relationship Management, dan Emotional Branding Terhadap Loyalty Konsumen." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 2, no. 3 (2023): 814–27. http://dx.doi.org/10.21776/jmppk.2022.02.3.23.

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The objective of this research is to identify the effects of e-WOM, customer relationship management, and emotional branding on loyalty. The samples of this quantitative explanatory research was selected using nonprobability method and purposive technique, they are 132 people with the minimum age of seventeen years who live in Jabodetabek and have purchased HMNS perfume at least twice. The data analysis was performed using multiple linear regression in IBM SPSS 26.0. The results demonstrate that e-WOM positively and significantly affects loyalty, that customer relationship management does not

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Andaryani, Caecilia Vita, and Hifni Alifahmi. "Penerapan Customer Relationship Management Dalam Sosial Media Untuk Mempertahankan Loyalitas Pelanggan." Jurnal Pustaka Komunikasi 6, no. 2 (2023): 404–17. http://dx.doi.org/10.32509/pustakom.v6i2.3171.

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MAPCLUB as loyalty program for customer of Pt. Mitra Adiperkasa has its main aims to maintain customer loyalty and provide rewards in the form of shopping points which can be redeemed for the next transaction. The research objective is to understand how Customer Relationship Management (CRM) increases customer loyalty through social media Instagram, using the analysis of the IDIC model from Peppers and Rogers. By using a qualitative descriptive method, researchers understand how MAPCLUB's activities manage relationships with their six million members, based on four steps of the IDIC model (Ide

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Makwata, Martha Malumbe, and Mary Mwanzia. "Effect of Customer Relationship Management Strategy on Customer Loyalty in The Insurance Sector in Kenya." British Journal of Multidisciplinary and Advanced Studies 5, no. 3 (2024): 95–111. http://dx.doi.org/10.37745/bjmas.2022.04120.

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It remains a challenge to understand the effect of target marketing and customer service delivery on customer loyalty given limited empirical evidence on the effect of customer relationship management strategy on customer loyalty within the Kenyan insurance industry is limited. The study aimed at determining the effect of customer relationship management strategy on customer loyalty in the insurance sector in Kenya. Specifically, the study sought to find out the effect of customer interaction, target marketing, customer service delivery and loyalty programs on customer loyalty in the insurance

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Abdykalikova, М. N. "Features of personnel management in the conditions of economic crisis." BULLETIN of the L.N. Gumilyov Eurasian National University. PEDAGOGY. PSYCHOLOGY. SOCIOLOGY Series 146, no. 1 (2024): 339–49. http://dx.doi.org/10.32523/2616-6895-2024-146-1-339-349.

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In human resource management (HR), loyalty is an important issue and, therefore, "a serious problem for many organizations. Uncontrolled staff turnover can have serious consequences for companies. This problem is especially acute during the crisis. The introduction of loyalty measures is especially relevant when there are many job offers and employees can easily find an alternative position. The object of the study is to study the use of the loyalty tool as a mechanism for preventing and regulating crisis situations. For this purpose, methods were used: comparative and statistical analysis, fo

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Syaeful, M. Much Harry, and Rhian Indradewa. "The Influence of Service Quality and Customer Relationship Management with Satisfaction Intervening Variables on The Loyalty of Health Facilities I." Quantitative Economics and Management Studies 3, no. 6 (2022): 860–68. http://dx.doi.org/10.35877/454ri.qems1121.

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Patient loyalty is indicated by satisfaction a factor that can reflect the quality of service from the local health service. Customer Relationship Management is the management of its customers that can provide. This study aims to see the effect of Service Quality, Customer Relationship Management, Satisfaction, and patient loyalty. The population of this study focused on patients in health facilities in the Jasinga District by sampling, namely purposive sample where the sample was patients who used health facilities in Jasinga District as many as 205 respondents. This type of research is quant

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et al., Eltahir. "Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)." International Journal of ADVANCED AND APPLIED SCIENCES 8, no. 7 (2021): 1–6. http://dx.doi.org/10.21833/ijaas.2021.07.001.

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Customer Relationship Management can have great help to different companies of different sizes as it offers direct relation with the efficient in organizing, disseminating, and establishing values. The current study is the investigation into and comparison of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). The study also aims to compare CRM and ECRM. The study also aims at showing to what extent building good relationships with the customer is of great role to companies. The study reviewed the recent articles published in the international databa

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