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Journal articles on the topic 'Loyalty program rewards'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Lee, Seung Min, Sang Yong Kim, and Dong Young Kim. "Effect of program type and reward timing on customer loyalty: The role of the sunk cost effect." Social Behavior and Personality: an international journal 47, no. 11 (2019): 1–10. http://dx.doi.org/10.2224/sbp.8407.

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We examined the effect on customer loyalty of the type of loyalty program (paid vs. free) and timing of rewards (immediate vs. delayed). To test the research objectives we recruited 142 Korean college students and used a 2 × 2 full-factorial, randomized experimental design. Results suggested that the membership fee in paid loyalty programs acted as a sunk cost, which, compared to free loyalty programs, led to greater loyalty to the provider. An immediate (vs. delayed) reward was generally preferred; however, owing to the sunk cost effect, this depended to some extent on the type of loyalty pro

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Rehnen, Lena-Marie, Silke Bartsch, Marina Kull, and Anton Meyer. "Exploring the impact of rewarded social media engagement in loyalty programs." Journal of Service Management 28, no. 2 (2017): 305–28. http://dx.doi.org/10.1108/josm-10-2015-0338.

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Purpose New approaches in loyalty programs try to activate membership by rewarding not just financial transactions but also customer engagement. The purpose of this paper is to analyze the effect of rewarded customer engagement on loyalty intentions and behavior by applying a social media context. Design/methodology/approach A field study in the mobility service industry (focus groups (n=18) and questionnaire (n=1,246)) and a laboratory experiment (n=141, 2 (rewarded engagement and transaction/rewarded transaction)×2 (low/high reward) between subjects design) were conducted to determine the ef

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Meyer-Waarden, Lars. "Effects of loyalty program rewards on store loyalty." Journal of Retailing and Consumer Services 24 (May 2015): 22–32. http://dx.doi.org/10.1016/j.jretconser.2015.01.001.

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Kwiatek, Piotr, and Marsela Thanasi-Boçe. "Loyalty program activity: make B2B customers buy more." Marketing Intelligence & Planning 37, no. 5 (2019): 542–54. http://dx.doi.org/10.1108/mip-06-2018-0193.

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Purpose Loyalty programs (LPs) in a business-to-business (B2B) context have been under-researched when compared to consumer markets. The purpose of this paper is to investigate if and to what extent the loyalty program activity (LPA) based on recency, frequency and monetary framework reflects the effectiveness of a specific LP. Design/methodology/approach Using the data obtained from 818 business customers enrolled in a LP, logistic regression models are run to find the impact of LPA on the company’s sales. Findings The results suggest that in a linear LP, the frequency of rewards impacts sale

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Hwang, YooHee, and Anna S. Mattila. "Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types." Journal of Travel Research 57, no. 6 (2017): 769–78. http://dx.doi.org/10.1177/0047287517718353.

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Travel companies execute loyalty reward programs to enhance customer retention and loyalty. However, research examining customer loyalty in a cross-cultural setting is scant. To bridge that gap, this study examines the joint effects of reward type (luck-based vs. loyalty-based) and culture (Western vs. East Asian) on behavioral loyalty in the airline context. In this study, South Koreans showed significantly higher levels of behavioral loyalty when the reward was framed as a “lucky draw.” On the other hand, Americans did not differ in their behavioral loyalty across the two types of rewards. M

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Mohd Salleh, Mohammad Zaim, Nor Sara Nadia Muhamad Yunus, Nadiah Maisarah Abdul Ghani, Norafifa Arifin, and Ainunnazlee Mohd Ali. "The Effectiveness of Loyalty Program Towards Customer Loyalty." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 4, no. 2 (2020): 63. http://dx.doi.org/10.24191/abrij.v4i2.10070.

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In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a low awareness about the loyalty program, and the delayed in receiving the rewards. Loyalty program are divided into two parts. The first part is soft attribute loyalty program and second part is hard attribute loyalty program. Soft attributes loya

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Liu, Yuping. "The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty." Journal of Marketing 71, no. 4 (2007): 19–35. http://dx.doi.org/10.1509/jmkg.71.4.019.

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Despite the prevalent use of loyalty programs, there is limited evidence on the long-term effects of such programs, and their effectiveness is not well established. The current research examines the long-term impact of a loyalty program on consumers' usage levels and their exclusive loyalty to the firm. Using longitudinal data from a convenience store franchise, the study shows that consumers who were heavy buyers at the beginning of a loyalty program were most likely to claim their qualified rewards, but the program did not prompt them to change their purchase behavior. In contrast, consumers

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Kim, Youngsun Sean, and Melissa A. Baker. "I Earn It, But They Just Get It: Loyalty Program Customer Reactions to Unearned Preferential Treatment in the Social Servicescape." Cornell Hospitality Quarterly 61, no. 1 (2019): 84–97. http://dx.doi.org/10.1177/1938965519857539.

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Hospitality and tourism firms use two different strategies in customer relationship management: rewarding loyalty program customers with earned rewards (earned preferential treatment) and delighting the nonprogram customers with surprise rewards (unearned preferential treatment). However, research overlooks the key impact of how these two customer relationship management strategies may negatively affect the observing loyalty program customers. To address these gaps, Study 1 finds that providing a nonprogram customer with a high-value unearned treatment significantly decreases perceptions of di

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Tanford, Sarah, Stowe Shoemaker, and Alexandra Dinca. "Back to the future: progress and trends in hotel loyalty marketing." International Journal of Contemporary Hospitality Management 28, no. 9 (2016): 1937–67. http://dx.doi.org/10.1108/ijchm-05-2015-0237.

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Purpose In 1999, Shoemaker and Lewis declared customer loyalty as “the future of hospitality marketing”. This paper aims to evaluate the state of research and practice in hotel loyalty and reward programs in the subsequent 15 years to determine if the tenets set forth have occurred. The loyalty circle provides a conceptual framework within which to evaluate progress and trends in hotel loyalty marketing. Design/methodology/approach Three approaches were used: a comprehensive review of hotel loyalty and reward program literature from 2000 to 2015, a classification and analysis of program benefi

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Xiong, Lina, Ceridwyn King, and Clark Hu. "Where is the love?" International Journal of Contemporary Hospitality Management 26, no. 4 (2014): 572–92. http://dx.doi.org/10.1108/ijchm-03-2013-0141.

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Purpose – The purpose of this study is to explore polygamous program loyalty in hotel loyalty programs and the relationship between members’ behavioral loyalty and their perceptions of the program effectiveness. Design/methodology/approach – Descriptive statistics, discriminant analysis, ordinary least square regression and one-way ANOVA methods. Findings – This study suggests that the flexibility to purchase points in a loyalty program is significantly associated with the polygamous program loyalty. Members will stay in only one program if they perceive such flexibility. Although members tend

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Palmeira, Mauricio, Nicolas Pontes, Dominic Thomas, and Shanker Krishnan. "Framing as status or benefits?" European Journal of Marketing 50, no. 3/4 (2016): 488–508. http://dx.doi.org/10.1108/ejm-02-2014-0116.

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Purpose A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards that others do not. Despite the widespread use of such programs, academics have long debated whether these benefits are outweighed by the potential negative impact of the differential treatment of customers. This study aims to extend our understanding, examining the impact of message framing on consumers’ reactions to hierarchical loyalty structures. Design/methodology/approach Three online studies were conducted. Study 1 uses advertisements to manipulate the message frame’s emphasis (benefits vs s

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Colliander, Jonas, Magnus Söderlund, and Stefan Szugalski. "Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers." Journal of Consumer Marketing 33, no. 3 (2016): 162–71. http://dx.doi.org/10.1108/jcm-03-2015-1349.

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Purpose The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to compare the rewards they receive with the rewards received by other members. The authors believe this is crucial, as previous research often ignores the social setting in which exchanges concerning loyalty rewards take place. The authors believe such interactions in social settings are likely to induce justice perceptions, which in turn will affect customer satisfaction and repatronizing intentions. Design/methodology/approach The resear

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Kivetz, Ran, and Itamar Simonson. "Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards." Journal of Marketing Research 39, no. 2 (2002): 155–70. http://dx.doi.org/10.1509/jmkr.39.2.155.19084.

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Although frequency programs (FPs) have become ubiquitous in the marketplace and a key marketing-mix tool for promoting customer relationship and loyalty, little is known about the factors that determine how such programs are evaluated by consumers. The authors investigate the impact of the level of effort participants must invest to obtain the reward on the types of rewards they prefer and, consequently, on the decision to join the FP. In particular, the authors propose that higher required effort shifts consumer preferences from necessity to luxury rewards, because higher efforts reduce the g

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Quigno, Justin, and Lu Zhang. "Casino Customers’ Intention to Join a Loyalty Rewards Program." Cornell Hospitality Quarterly 57, no. 2 (2016): 226–30. http://dx.doi.org/10.1177/1938965516631820.

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Danaher, Peter J., Laszlo Sajtos, and Tracey S. Danaher. "Tactical use of rewards to enhance loyalty program effectiveness." International Journal of Research in Marketing 37, no. 3 (2020): 505–20. http://dx.doi.org/10.1016/j.ijresmar.2020.02.005.

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Aoki, Misa. "Consumer loyalty towards locally certified low-input farm products." British Food Journal 117, no. 9 (2015): 2300–2312. http://dx.doi.org/10.1108/bfj-12-2014-0414.

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Purpose – The purpose of this paper is to reveal how a loyalty program that provides economic rewards for locally produced low-input farm products influences the consumers’ behavior of repeated purchase by focussing on the consumers’ motivation and characteristics. Design/methodology/approach – This study is based on data from a questionnaire survey and actual purchase data obtained from a practical study conducted in Japan. The data were analyzed using regression analysis. Findings – Consumers who gain economic rewards by purchasing locally produced low-input fresh food are not likely to purc

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Piacentino, Justin J., and Karl G. Williams. "The Affordable Care Act on Loyalty Programs for Federal Beneficiaries." Journal of Pharmacy Practice 27, no. 1 (2013): 106–8. http://dx.doi.org/10.1177/0897190013515928.

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Objective: To discuss changes in the law that allow community pharmacy loyalty programs to include and offer incentives to Medicare and Medicaid beneficiaries. Summary: The retailer rewards exception of the Patient Protection and Affordable Care Act of 2010 and its change to the definition of remuneration in the civil monetary penalties of the Anti-Kickback Statute now allow incentives to be earned on federal benefit tied prescription out-of-pocket costs. The criteria required to design a compliant loyalty program are discussed. Conclusion: Community pharmacies can now include Medicare and Med

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Ma, Baolong, Xiaofei Li, and Lin Zhang. "The effects of loyalty programs in services – a double-edged sword?" Journal of Services Marketing 32, no. 3 (2018): 300–310. http://dx.doi.org/10.1108/jsm-06-2016-0227.

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Purpose This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model to demonstrate why and how loyalty program strategies can result in good customer relationships and customer entitlement behaviors. Various configurations of three different loyalty program strategies are analyzed – tangible rewards, preferential treatment and perceived status. Design/methodology/approach The authors’ hypotheses were tested by analyzing the survey data of 152 frequent flyer program members in China through partial least squares-structural equation model

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Harakal, Kyra L., and Paul Daniel Berger. "The Effects of Gamification on Restaurant Consumer-Retention." Business and Economic Research 7, no. 1 (2017): 58. http://dx.doi.org/10.5296/ber.v7i1.10634.

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This paper considers the marketing concept of gamification. This includes most loyalty programs, but, in addition, has tentacles in many other areas of marketing. It is a concept which has been growing rapidly in the marketing field. While a lot has been written about it, there is little quantitative analysis of its impact. In this paper, we perform a statistical analysis using a database of about 1,100 people and several variables, related to the restaurant industry in particular. We consider several hypotheses. One is whether the consumer loyalty engendered by gamification differs by gender.

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Pratiwi, Ayunda, Khairil Anwar Notodiputro, and Hari Wijayanto. "Pemodelan Loyalitas Konsumen Susu Pertumbuhan dalam Mengikuti Program Rewards Menggunakan Metode Random Forest dan Neural Network." Xplore: Journal of Statistics 2, no. 2 (2018): 41–48. http://dx.doi.org/10.29244/xplore.v2i2.104.

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Business competition in Indonesia has been becoming more competitive. This is the reason for companies to create a strategy in maintaining their customers through of loyalty program. However, on one of the rewards programs in nutrition companies, 37.62% of registered members have left the program or commonly known as churn. The classification model of customer loyalty is built to anticipate this, based on their profiles and activities in the program during the prediction period. The classification model is built for the two largest brands with random forest and neural network methods. These tw

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Cheng, Fei, Tong Chen, and Qiao Chen. "Rewards based on public loyalty program promote cooperation in public goods game." Applied Mathematics and Computation 378 (August 2020): 125180. http://dx.doi.org/10.1016/j.amc.2020.125180.

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Chan, Nga Cheng, and Ying Ho. "The role of regulatory focus and goal progress on goal-directed consumption behaviors." Journal of Consumer Marketing 34, no. 2 (2017): 147–55. http://dx.doi.org/10.1108/jcm-05-2016-1795.

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Purpose This paper aims to examine the moderating role of customers’ regulatory focus on the relationship between progress level of goal pursuit and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were collected from a loyalty program organized by a retail store selling cosmetic and skincare products. Loyalty program participants were given member cards endowed with different progress levels, and their consumption behaviors during the program period were tracked. Regulatory focus of program participants was also assessed. Findings Regression results show

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Walsman, Matthew C., and Michael J. Dixon. "Fee-Based Loyalty Programs: An Empirical Investigation of Benefit Redemption Behavior and Its Effects on Loyalty." Service Science 12, no. 2-3 (2020): 100–118. http://dx.doi.org/10.1287/serv.2020.0260.

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Loyalty program (LP) membership gives customers access to benefits such as free, discounted, or upgraded products or services; however, firms are increasingly charging customers enrollment fees for access to benefits instead of allowing them to earn benefits through repeat patronage. We sketch the evolution and design of LPs over the past 200 years and distinguish between several types of programs (free rewards-based programs and paid membership programs) and the types of benefits they offer (discounts and giveaways). We propose a theoretical model that hypothesizes that members who pay direct

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Léo, Pierre-Yves, Vikrant Janawade, and Jean Philippe. "Loyalty Programme and Meta-Services." International Journal of E-Services and Mobile Applications 9, no. 1 (2017): 35–56. http://dx.doi.org/10.4018/ijesma.2017010103.

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This research focuses on the customers' perception of loyalty programme offered by networked service providers such as airline alliances. The authors call such services meta-services. Their main hypothesis is that after experiencing meta-services delivered by meta-service providers, consumers synthesise a part of their perceptions in terms of the perceived benefits of the loyalty programme. This assessment will influence the perceived value, satisfaction, and at last behavioural intentions. The authors' point of view is to highlight the determinants of this assessment, including the quality of

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Irina, Angela, Megawati Megawati, Abednego Abednego, Natalia Chandra, Irma Kartika Wairooy, and Alvina Aulia. "Mobile Loyalty Application Development Based on Android." ComTech: Computer, Mathematics and Engineering Applications 7, no. 1 (2016): 19. http://dx.doi.org/10.21512/comtech.v7i1.2193.

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The research objective is to develop an application that allows users to participate in a loyalty program and facilitate Smartphone enterprise (Merchant) in access, sale and observation of customer transactions through mobile applications. Design method used is object-based design that includes a UML of use case diagrams, use case narrative, class diagram, sequence diagrams and activity diagrams. Results achieved in the form of mobile applications that are able to facilitate customer in managing loyalty cards as well as to increase customer loyalty. This application features, such as add point

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Söderlund, Magnus, and Jonas Colliander. "Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions." Journal of Retailing and Consumer Services 25 (July 2015): 47–57. http://dx.doi.org/10.1016/j.jretconser.2015.03.005.

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Lee, Jin-Soo, Nelson Tsang, and Steve Pan. "Examining the differential effects of social and economic rewards in a hotel loyalty program." International Journal of Hospitality Management 49 (August 2015): 17–27. http://dx.doi.org/10.1016/j.ijhm.2015.05.003.

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Mohammad Sofwan Effendi and Dewi Agustin Pratama Sari. "THE EFFECT OF CUSTOMER GRATITUDE AS MEDIATION IN THE RELATIONSHIP OF MARKETING INVESTMENTS ON BEHAVIORAL LOYALTY." JURNAL DINAMIKA MANAJEMEN DAN BISNIS 3, no. 1 (2021): 94–107. http://dx.doi.org/10.21009/jdmb.03.1.6.

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This research aims to examine the effect of marketing investments conducted by binder manufacturers such as direct mail, tangible rewards, interpersonal communication, and preferential treatment towards behavioral and customer gratitude as mediator variables. This research is a quantitative study with 95 respondents from binder manufacturers. The sampling technique used is the convenience sampling technique. The data that has been obtained is processed using the IBM SPSS Statistics 20 for Windows program. Based on this research, marketing investments such as direct mail, tangible reward, and p

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Liu, Sam, Corinne Hodgson, Ahmad M. Zbib, Ada YM Payne, and Robert P. Nolan. "The Effectiveness of Loyalty Rewards to Promote the Use of an Internet-Based Heart Health Program." Journal of Medical Internet Research 16, no. 7 (2014): e163. http://dx.doi.org/10.2196/jmir.3458.

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Kristiani, Enny, Ujang Sumarwan, Lilik Noor Yuliati, and Asep Saefuddin. "The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach." Gadjah Mada International Journal of Business 16, no. 2 (2014): 111. http://dx.doi.org/10.22146/gamaijb.5354.

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Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as the relational worth - has not been commonly captured yet. This non-financial value is one of the drivers in retaining customers, hence it becomes a crucial factor in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of a loyalty reward program. The scope of the study cove

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Brower, Jacob, Monica C. LaBarge, Lauren White, and Marc S. Mitchell. "Examining Responsiveness to an Incentive-Based Mobile Health App: Longitudinal Observational Study." Journal of Medical Internet Research 22, no. 8 (2020): e16797. http://dx.doi.org/10.2196/16797.

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Background The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points for downloading the app, referring friends, completing educational health quizzes, and health-related behaviors with long-term objectives of increasing health knowledge and encouraging healthy behaviors. During the first 3 months after program rollout in British Columbia, a number of program design elements were adjusted, creating observed differences between groups of users with respect to the potential impact of program features on user engagement levels. Objective

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Ritonga, Muhammad Arifin, and Muhammad Anggung Manumanoso Prasetyo. "Peningkatan Kinerja Guru Pesantren Melalui Sistem Reward dan Punishment." Idarah (Jurnal Pendidikan dan Kependidikan) 3, no. 1 (2019): 37–51. http://dx.doi.org/10.47766/idarah.v3i1.611.

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This study aims to determine how the types of leadership, reward, and punishment become supporting factors for the increase in teacher performance. Teachers who are competent and diligent and put themselves become a teacher should be rewarded so that he continues to be motivated to maintain these achievements. Conversely, teachers who are lazy to work, teach carelessly, and do not realize the nature of themselves as a teacher should be subject to sanctions (punishment) so that they can provide lessons for him to improve themselves and improve their performance. This research uses a qualitative

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Mitchell, Marc, Lauren White, Erica Lau, Tricia Leahey, Marc A. Adams, and Guy Faulkner. "Evaluating the Carrot Rewards App, a Population-Level Incentive-Based Intervention Promoting Step Counts Across Two Canadian Provinces: Quasi-Experimental Study." JMIR mHealth and uHealth 6, no. 9 (2018): e178. http://dx.doi.org/10.2196/mhealth.9912.

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Background The Carrot Rewards app was developed as part of an innovative public-private partnership to reward Canadians with loyalty points, exchangeable for retail goods, travel rewards, and groceries for engaging in healthy behaviors such as walking. Objective This study examined whether a multicomponent intervention including goal setting, graded tasks, biofeedback, and very small incentives tied to daily step goal achievement (assessed by built-in smartphone accelerometers) could increase physical activity in two Canadian provinces, British Columbia (BC) and Newfoundland and Labrador (NL).

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Heidarzadeh Hanzaee, Kambiz, and Fariba Esmaeilpour. "Effect of restaurant reward programs on customers’ loyalty: evidence from Iran." Journal of Islamic Marketing 8, no. 1 (2017): 140–55. http://dx.doi.org/10.1108/jima-11-2015-0085.

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Purpose The purpose of this paper is to examine how the moderating effect of restaurant type (fast food versus casual dining) affects the Generation Y’s customers’ reaction to reward time redemption (immediate versus delayed) and reward type (economic versus social). Design/methodology/approach A 2 × 2 × 2 full-factorial, randomized, between-subject experimental design is conducted to test the research framework. The treatment groups are different from each other by manipulating reward type, reward timing and restaurant type through eight different scenario exposures. Findings The findings of

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Hendrawan, Dimas, and Rila Anggraeni. "IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY." Jurnal Aplikasi Manajemen 18, no. 4 (2020): 645–55. http://dx.doi.org/10.21776/ub.jam.2020.018.04.04.

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Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers. The objective of this work is to verify the effect of the loyalty program and loyalty program satisfaction on store loyalty. The data was collected through questionnaires from 150 respondents. The results reflected that loyalty programs significantly influence loyalty program satisfaction. Loyalty program satisfaction significantly influences store

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Linz, Susan, Linda K. Good, and Michael Busch. "Promoting worker loyalty: an empirical analysis." International Journal of Manpower 36, no. 2 (2015): 169–91. http://dx.doi.org/10.1108/ijm-06-2013-0129.

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Purpose – The purpose of this paper is to empirically assess the link between worker loyalty and expected rewards, with special attention to reward desirability. Design/methodology/approach – Using employee-employer matched data collected from over 10,880 employees in nearly 670 workplaces in six culturally and economically diverse former socialist countries, the authors investigate the link between worker loyalty and expected rewards, taking into account reward desirability. Worker loyalty is measured using a composite of four variables related to participant’s commitment to staying at his/he

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Sayman, Serdar, and Stephen J. Hoch. "Dynamics of price premiums in loyalty programs." European Journal of Marketing 48, no. 3/4 (2014): 617–40. http://dx.doi.org/10.1108/ejm-11-2011-0650.

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Purpose – A loyalty program might influence buyer behavior in several ways. Prior research offers evidence that buyers might increase the frequency of purchases and volume per occasion in a loyalty program; however, the effect on buyers' price tolerance has not been studied before. The aim of this paper is to examine buyers' willingness to pay a price premium for a firm offering a loyalty program reward. Design/methodology/approach – An analytical model of dynamic consumer choice is developed, where one of the two selling firms offers a reward for a certain number of purchases. The maximum pri

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Mattison Thompson, Frauke, and Sven Tuzovic. "Why organizational loyalty programs cannot prevent switching." Journal of Services Marketing 34, no. 2 (2020): 207–22. http://dx.doi.org/10.1108/jsm-10-2019-0387.

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Purpose The purpose of this study is to investigate the extent to which loyalty programs can prevent switching, and how individual level cultural values impact this. Loyalty programs are designed to create switching costs, which reduce customers’ desire to leave. However, in practice, these programs are often misapplied; that is, most companies inadvertently treat all customers as equal. While ample research has examined the role of loyalty reward programs in facilitating customer loyalty, little is known about the extent to which individual-level cultural values moderate customer loyalty meas

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Liu, Stephanie Q., and Anna S. Mattila. "The influence of a “green” loyalty program on service encounter satisfaction." Journal of Services Marketing 30, no. 6 (2016): 576–85. http://dx.doi.org/10.1108/jsm-09-2015-0298.

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Purpose Presently, loyalty programs often offer preferential treatment to the firm’s best customers, and recently, service firms started to incorporate corporate social responsibility (CSR) initiatives into the loyalty reward programs (e.g. Starwood’s “Make A Green Choice”). However, academic research advancing the understanding of the effectiveness of CSR-focused loyalty programs is lacking. To bridge that gap, this paper aims to examine the influence of a “green” loyalty program on members’ and bystanders’ service encounter satisfaction in light of preferential treatment. Furthermore, this p

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Mwangi, Bernadette Wangui, and Reuben Njuguna. "Performance Appraisal Strategies on Performance of Teachers in Public Secondary Schools in Kiambu County, Kenya." International Journal of Current Aspects 3, no. II (2019): 218–30. http://dx.doi.org/10.35942/ijcab.v3iii.19.

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This study was triggered by the Teachers Sercice Commission (TSC) coming up with teachers performance appraisal strategies to appraise teachers and administrators in its employment, but the program has not fully realized the objective of evaluating teachers performance and initiate professional development. There has been a stiff resistance from teachers on the use of appraisal tool terming it as forced appraisal. The study, therefore, sought to establish whether there is a relationship between appraisal and reward/compensation, examine how setting of standards and targets influences teachers

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Kim, Kyongseok, and Sun Joo Grace Ahn. "Rewards that undermine customer loyalty? A motivational approach to loyalty programs." Psychology & Marketing 34, no. 9 (2017): 842–52. http://dx.doi.org/10.1002/mar.21026.

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Berezka, Svetlana. "Loyalty Programs: Foreign and Russian Experience." Moscow University Economics Bulletin 2016, no. 5 (2016): 113–31. http://dx.doi.org/10.38050/01300105201657.

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The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article offers the definition of customer loyalty programs as relationship marketing tool, and contains the differentiation criteria from the frequency and reward schemes, also the role of customer loyalty programs for retail chains are investigated. Th

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Krisnawati, Wenti. "PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT, GROUP BELONGINGNESS DAN DISCLOSURE COMFORT TERHADAP EXPERIENTIAL BENEFIT CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY." MANAJERIAL 6, no. 01 (2019): 67. http://dx.doi.org/10.30587/manajerial.v6i01.865.

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Purpose from this study was to determine the effect of attractiveness reward on experiential benefit, knowledge benefit on experiential benefit, required effort on experiential benefits, group belongingness to customer satisfaction, disclosure closure to customer satisfaction, group belongingness to customer loyalty, disclosure comfort to customer loyalty, experiential benefits to customer satisfaction and customer satisfaction to customer loyalty. The population used in this study is all Excelso customers who have amember card coffee shop Excelso. The number of samples in this study were 178

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Haitami, Muhammad Whildan. "Design and Build a Digital Loyal Customer Card System for an RFID-Based Moshi-Moshi Ramen Restaurant." Jurnal Jartel: Jurnal Jaringan Telekomunikasi 9, no. 2 (2019): 51–56. http://dx.doi.org/10.33795/jartel.v9i2.210.

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Loyal customers at a restaurant definitely want a reward for their loyalty to the restaurant, Moshi-Moshi Ramen created the Loyal Customers program as an appreciation for loyal customers. The program is made using a paper card with 10 empty boxes which is stamped by the cashier when the customer pays for food. The current era of globalization allows all areas of life to be assisted by the presence of technology. One of the technologies developed in the culinary field is the design of a digital loyal customer card system based on Radio Frequency Identifier (RFID) which has been linked to the Fi

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Mitasari, Rean, and Erris Kusumawidjaya. "Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya." Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi 19, no. 2 (2020): 144–53. http://dx.doi.org/10.32639/fokusbisnis.v19i2.667.

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In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer

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Nastasoiu, Alina, and Mark Vandenbosch. "Competing with loyalty: How to design successful customer loyalty reward programs." Business Horizons 62, no. 2 (2019): 207–14. http://dx.doi.org/10.1016/j.bushor.2018.11.002.

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Ramaseshan, B., Jochen Wirtz, and Dominik Georgi. "The enhanced loyalty drivers of customers acquired through referral reward programs." Journal of Service Management 28, no. 4 (2017): 687–706. http://dx.doi.org/10.1108/josm-07-2016-0190.

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Purpose The purpose of this paper is to extend prior research on referral reward programs (RRPs) by examining if and how the mode of customer acquisition (RRP-acquired customers vs non-RRP-acquired new customers) moderates the relationships between customer satisfaction and attitudinal loyalty, perceived switching costs and attitudinal loyalty, and attitudinal loyalty and behavioral loyalty (i.e. recommendations, cross-buying, and total spend). Design/methodology/approach Set in a banking context, this study is the first in an RRP context to link survey data with actual purchase data from a ba

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KEH, H., and Y. LEE. "Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards." Journal of Retailing 82, no. 2 (2006): 127–36. http://dx.doi.org/10.1016/j.jretai.2006.02.004.

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Cao, Yuheng, Aaron L. Nsakanda, and Moustapha Diaby. "A stochastic linear programming modelling and solution approach for planning the supply of rewards in Loyalty Reward Programs." International Journal of Mathematics in Operational Research 4, no. 4 (2012): 400. http://dx.doi.org/10.1504/ijmor.2012.048902.

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Gandomi, A., and S. Zolfaghari. "Profitability of loyalty reward programs: An analytical investigation." Omega 41, no. 4 (2013): 797–807. http://dx.doi.org/10.1016/j.omega.2012.10.003.

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