Relevant bibliographies by topics / Loyalty programs; Customer loyalty; Retention

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Loyalty programs; Customer loyalty; Retention'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Loyalty programs; Customer loyalty; Retention.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Loyalty programs; Customer loyalty; Retention"

1

Hofman-Kohlmeyer, Magdalena. "CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW." CBU International Conference Proceedings 4 (September 21, 2016): 199–203. http://dx.doi.org/10.12955/cbup.v4.762.

Full text
Abstract:
Customer loyalty is a highly valuable asset. To gain loyalty of current customers and create attachments, the growing ranks of entrepreneurs decide on implementation of loyalty programs. This article aims at providing a theoretical outlook on various approaches on loyalty programs derived from literature review and identifing the factors which lead to success of a company. The literature review offers some directives for managers which are useful in the preparation of rewarding programs and are also a source of valuable customer information that helps in building future marketing strategies. W
APA, Harvard, Vancouver, ISO, and other styles
2

Komalasari, Fiona Poetri, and Surya Fajar Budiman. "Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program." TRJ Tourism Research Journal 2, no. 1 (2018): 69. http://dx.doi.org/10.30647/trj.v2i1.32.

Full text
Abstract:
Customer loyalty and customer retention is very closely related, customer loyalty stopped customer churn and strengthen the customer retention. The primary aim of retention strategy is to build a strong customer base and to prevent them from drifting towards other competitor. Traveloka as a travel supplier company, is the leading online travel agent in Indonesia. The customers satisfaction has an average score of 3,91. The result signify that Traveloka is successful in obtaining its customers’ satisfaction The customer loyalty has an average score of 4,04. Traveloka has managed to reach custom
APA, Harvard, Vancouver, ISO, and other styles
3

Paul, Rik, and Debapratim Purkayastha. "Customer retention at Hyundai Motor India Ltd." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–12. http://dx.doi.org/10.1108/eemcs-06-2013-0078.

Full text
Abstract:
Title – Customer retention at Hyundai Motor India Ltd. Subject area – Marketing management, services marketing, customer relationship management and strategic marketing management. Study level/applicability – This case can be taught effectively to MBA/MS students. Case overview – Hyundai Motor India Ltd (HMIL) commenced operations in India in 1996 and launched its first car in India – the Hyundai Santro – in 1998. Since then, there has been no looking back for the company. Its domestic and export sales figures have risen manifold each year and the car maker has gone on to become the second lar
APA, Harvard, Vancouver, ISO, and other styles
4

Pal Bariha, Pratik. "Customer Loyalty Program and Retention Relationship." Psychology and Education Journal 58, no. 1 (2021): 5069–74. http://dx.doi.org/10.17762/pae.v58i1.2012.

Full text
Abstract:
The aim of this study is to achieve the understanding on the different types of loyalty programs and their impact on the customers buying decision, patterns, behavior and ultimately the impact of their retention towards the brand or product in a long term.
 To achieve the conclusion, different research papers with the different surveys and geographic location were taken with random data. The participants in the surveys were primarily students and people from age group between 20-45 years. The finding from the study clearly shows that there is a significant impact of customer retention on
APA, Harvard, Vancouver, ISO, and other styles
5

Sahin, Hande, Ali Osman Kusakci, and Baboucarr Mbowe. "The effects of frequent flyer programs in the airline industry on customer loyalty." Heritage and Sustainable Development 3, no. 2 (2021): 130–47. http://dx.doi.org/10.37868/hsd.v3i2.69.

Full text
Abstract:
Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been using frequent flyer programs (FFPs) to retain customers with the expectation of increasing passengers’ loyalty levels. The purpose of this study was to examine the significance of FFPs for customer loyalty, which is of great help for customer retention in the civil aviation industry in the sample of passengers flying from the new Istanbul Airport. Furthermore, we questioned the effectiveness of various servic
APA, Harvard, Vancouver, ISO, and other styles
6

Fook, Andy Chin Woon, and Omkar Dastane. "Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis." Jindal Journal of Business Research 10, no. 1 (2021): 7–32. http://dx.doi.org/10.1177/22786821211000182.

Full text
Abstract:
The impact of loyalty programs on customer retention was investigated in this study. Concomitantly, the mediating effects of brand association and customer satisfaction between loyalty programs and customer retention were also tested in three ways, viz., in parallel, distinct, and sequential through a series of structural models. The study focuses on the Malaysian national car sector, and empirical data was collected from 313 Malaysian national cars users through convenience sampling. This explanatory, quantitative research adopts a questionnaire as a survey instrument, and the collected data
APA, Harvard, Vancouver, ISO, and other styles
7

Tweneboah-Koduah, Ernest, and Augustine Yuty Duweh Farley. "Relationship between Customer Satisfaction and Customer Loyalty in the Retail Banking Sector of Ghana." International Journal of Business and Management 11, no. 1 (2015): 249. http://dx.doi.org/10.5539/ijbm.v11n1p249.

Full text
Abstract:
As competition intensifies in the Ghanaian retail banking sector, understanding the antecedents of customer loyalty is critical for effective design and implementation of loyalty programs to ensure customer loyalty and retention. The objective of this study is to examine relationship between the dimensions of customer satisfaction and customer loyalty, as well as the effects of socio-economic variables on customer loyalty in the retail banking sector of Ghana. Data were collected using questionnaire administered through personal interviews to 160 customers of retail banks in Ghana. Multiple re
APA, Harvard, Vancouver, ISO, and other styles
8

Hendrawan, Dimas, and Rila Anggraeni. "IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY." Jurnal Aplikasi Manajemen 18, no. 4 (2020): 645–55. http://dx.doi.org/10.21776/ub.jam.2020.018.04.04.

Full text
Abstract:
Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers. The objective of this work is to verify the effect of the loyalty program and loyalty program satisfaction on store loyalty. The data was collected through questionnaires from 150 respondents. The results reflected that loyalty programs significantly influence loyalty program satisfaction. Loyalty program satisfaction significantly influences store
APA, Harvard, Vancouver, ISO, and other styles
9

Hwang, YooHee, and Anna S. Mattila. "Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types." Journal of Travel Research 57, no. 6 (2017): 769–78. http://dx.doi.org/10.1177/0047287517718353.

Full text
Abstract:
Travel companies execute loyalty reward programs to enhance customer retention and loyalty. However, research examining customer loyalty in a cross-cultural setting is scant. To bridge that gap, this study examines the joint effects of reward type (luck-based vs. loyalty-based) and culture (Western vs. East Asian) on behavioral loyalty in the airline context. In this study, South Koreans showed significantly higher levels of behavioral loyalty when the reward was framed as a “lucky draw.” On the other hand, Americans did not differ in their behavioral loyalty across the two types of rewards. M
APA, Harvard, Vancouver, ISO, and other styles
10

Singh, Sapna, Nyagarama Omboga Thomas, and Mohit Gangwar. "Customer Retention using Loyalty Cards Program." International Journal of Business Innovation and Research 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbir.2021.10038500.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Loyalty programs; Customer loyalty; Retention"

1

Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

Full text
Abstract:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be intro
APA, Harvard, Vancouver, ISO, and other styles
2

Bergman, Louise, and Dina Hatab. "Lojalitet och kundnöjdhet : En fallstudie om hur hotellreceptionister arbetar med lojalitetsprogram." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-51927.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Anniroot, Justin. "The impact of new partners entering partnership loyalty programmes on customer acquisition and retention." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52423.

Full text
Abstract:
The aim of the research is to determine how the entry of a partner into a partnership loyalty programme affects customer acquisition and retention for the new partner and existing partners. This research addresses the gap in academic research pertaining to customer acquisition and retention. This study aimed to provide business practitioners with insight when deciding whether to start a standalone single vendor programme or to join an existing partnership programme. This research was a descriptive longitudinal study of a partnership loyalty programme that operated in the financial services se
APA, Harvard, Vancouver, ISO, and other styles
4

Gomes, Daniela Cabral. "Word of mouth, referral marketing e a lealdade dos clientes no contexto B2B." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14886.

Full text
Abstract:
Mestrado em Ciências Empresariais<br>Num contexto empresarial cada mais competitivo torna-se cada vez mais importante que uma empresa se consiga destacar e a retenção de clientes torna-se fundamental. Os métodos tradicionais já não têm o mesmo efeito e o Word of Mouth surge como um dos métodos mais bem-sucedido na aquisição de clientes, principalmente em contexto B2B onde as decisões tomadas têm um maior impacto. É nesse contexto que se insere o presente estudo onde se questiona a possibilidade de poder associar positivamente os clientes adquiridos via programas de referrals ao seu estado de
APA, Harvard, Vancouver, ISO, and other styles
5

Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

Full text
Abstract:
<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa
APA, Harvard, Vancouver, ISO, and other styles
6

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Jeon, Sang Mi. "The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty /." Diss., Connect to online resource - MSU authorized users, 2008.

Find full text
Abstract:
Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008.<br>Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.
APA, Harvard, Vancouver, ISO, and other styles
8

Craucamp, Frederik Willem. "Factors influencing customer retention, satisfaction and loyalty in the South African banking industry." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9009.

Full text
Abstract:
Customer retention, loyalty and satisfaction are extremely important elements in any company’s strategy, especially in the highly competitive South African banking industry. Understanding the various factors that could influence these constructs is therefore critical to organizational success. Several studies showed the impact of these measures on profitability and shareholder value, but there has been little effort to access the factors that might lead to higher levels of retention, loyalty and satisfaction, especially in the banking industry. This paper examines the antecedents of customer r
APA, Harvard, Vancouver, ISO, and other styles
9

Cassab, Harold. "Multi-channel service : performance and implications for customer retention /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8749.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Naveed-ur-Rehman, Muhammad. "Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan)." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338.

Full text
Abstract:
Background: Statistics say that Pakistan is the third largest user of compressed natural gas, its increased demand has encouraged investment in this sector. Number of stations has doubled in less than four years, this has increased the ratio of competition and low amounts of profit. Cut throat competition forces retailers to work on quality for customers’ retention and for this retailers are expected to understand the needs and requirements of their customers. This understanding is the only key to customer retention. Research undertaken focus on the key issues faced by CNG stations for custome
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Loyalty programs; Customer loyalty; Retention"

1

The customer loyalty solution: What works and what doesn't in customer loyalty programs. McGraw-Hill, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

The lifebelt: The definitive guide to managing customer retention. Wiley, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Doyle Pub. Co., 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Doyle Pub. Co., 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Elhauge, Einer. Robust exclusion through loyalty discounts. Harvard Law School, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Gower, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Bokförlaget BAS, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Loyalty programs; Customer loyalty; Retention"

1

Morgan, Robert M., Tammy N. Crutchfield, and Russell Lacey. "Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Reinartz, Werner J. "Understanding Customer Loyalty Programs." In Retailing in the 21st Century. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kall, Jacek. "Measuring customer retention and loyalty." In Brand Metrics. Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Lynch, James J. "The Three Dimensions of Customer Retention." In Customer Loyalty and Success. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Bijmolt, Tammo H. A., Manfred Krafft, F. Javier Sese, and Vijay Viswanathan. "Multi-tier Loyalty Programs to Stimulate Customer Engagement." In Customer Engagement Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61985-9_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Johnson, Michael D. "Achieving Customer Satisfaction, Loyalty, and Retention Through Strategic Alignment." In Customer Retention in the Automotive Industry. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Auh, Seigyoung, and Michael D. Johnson. "The Complex Relationship between Customer Satisfaction and Loyalty for Automobiles." In Customer Retention in the Automotive Industry. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Chen, Shu-Ching. "Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_67.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Berger, Hans, Sibylle Peter, and Andreas Herrmann. "Customer Satisfaction and Customer Loyalty in the Automotive Industry - Results of an Empirical Study." In Customer Retention in the Automotive Industry. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Henneberg, Stephan C. M. "Strategic Loyalty Management-Some Reflections Regarding Customer Retention Instruments in the Automotive Industry." In Customer Retention in the Automotive Industry. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Loyalty programs; Customer loyalty; Retention"

1

Ning, Feng, Zhang Ming-li, and Tang Sai-li. "Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719854.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lostakova, Hana, and Marketa Curdova. "Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies." In The 7th International Scientific Conference "Business and Management 2012". Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.110.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Wanganga, George, and Yanzhen Qu. "A Deep Learning based Customer Sentiment Analysis Model to Enhance Customer Retention and Loyalty in the Payment Industry." In 2020 International Conference on Computational Science and Computational Intelligence (CSCI). IEEE, 2020. http://dx.doi.org/10.1109/csci51800.2020.00086.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wang, Ke-ji, Ming-li Zhang, and Qing-min Kong. "Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds." In 2014 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2014. http://dx.doi.org/10.1109/soli.2014.6960701.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lemm, Thomas C. "DuPont: Safety Management in a Re-Engineered Corporate Culture." In ASME 1996 Citrus Engineering Conference. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/cec1996-4202.

Full text
Abstract:
Attention to safety and health are of ever-increasing priority to industrial organizations. Good Safety is demanded by stockholders, employees, and the community while increasing injury costs provide additional motivation for safety and health excellence. Safety has always been a strong corporate value of DuPont and a vital part of its culture. As a result, DuPont has become a benchmark in safety and health performance. Since 1990, DuPont has re-engineered itself to meet global competition and address future vision. In the new re-engineered organizational structures, DuPont has also had to re-
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Loyalty programs; Customer loyalty; Retention"

1

Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Frequency Reward Vs Customer Loyalty Programs. IEDP Ideas for Leaders, 2013. http://dx.doi.org/10.13007/265.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Loyalty programs; Customer loyalty; Retention' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography