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1

The customer loyalty solution: What works and what doesn't in customer loyalty programs. McGraw-Hill, 2003.

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2

The lifebelt: The definitive guide to managing customer retention. Wiley, 2001.

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3

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Doyle Pub. Co., 2000.

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4

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Doyle Pub. Co., 1999.

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5

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

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6

Elhauge, Einer. Robust exclusion through loyalty discounts. Harvard Law School, 2010.

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7

Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Gower, 1998.

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8

Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Bokförlaget BAS, 2004.

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9

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

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10

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

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11

Stone, Merlin. Managing customer service in utilities: The triple challenge of service, retention and loyalty. Policy Publications, 1998.

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12

1955-, Hunt Terry, and Phillips Tim 1967-, eds. Scoring points: How Tesco continues to win customer loyalty. 2nd ed. Kogan Page Limited, 2008.

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13

Poland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Wydawnictwo Uniwersytetu w Białymstoku, 2012.

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14

Marketing, Léger. L'entreprise infidèle. Éditions Transcontinental, 2009.

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15

Prospectus. Customer Loyalty and Retention Strategies. FT Finance, a division of Pearson Professional Limited, 1998.

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16

The Customer Loyalty Solution. McGraw-Hill, 2003.

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17

Chartwell's Guide to Customer Retention and Loyalty. Chartwell Inc, 1998.

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18

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2016.

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19

Customer Loyalty Programmes and Clubs. 2nd ed. Gower Publishing Company, 2002.

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20

Murphy, John A. The Lifebelt: The Definitive Guide to Managing Customer Retention. Wiley, 2001.

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21

Loyalty 3.0. McGraw Hill, 2013.

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22

D, Johnson Michael, ed. Customer retention in the automotive industry: Quality, satisfaction and loyalty. Gabler, 1997.

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23

Institute, Food Marketing, and Willard Bishop Consulting Ltd, eds. Loyalty marketing: After the card is issued. Food Marketing Institute, 1998.

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24

Practices, Best. Improving Customer Satisfaction and Retention Through Differentiated Service Levels (Studies in Health Technology and Informatics). Best Practice Publications, LLC, 2001.

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25

Scoring Points: How Tesco Is Winning Customer Loyalty. Kogan Page, 2004.

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26

Scoring Points: How Tesco Continues to Win Customer Loyalty. 2nd ed. Kogan Page, 2007.

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27

Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies. Idea Group,U.S., 2013.

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28

Humby, Clive, Tim Phillips, and Terry Hunt. Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page, Limited, 2015.

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29

1963-, Huber Margit, and O'Gorman Susanne, eds. From customer retention to a holistic stakeholder management system: Living a vision. Springer, 2008.

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30

Hoffmann, Nicolas. Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-partner Programs. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2013.

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31

Hoffmann, Nicolas. Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs. Lang Publishing, Incorporated, Peter, 2013.

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