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Books on the topic 'Luxury branding'

Author: Grafiati

Published: 11 September 2021

Last updated: 5 February 2022

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1

Rethinking luxury: How to market exclusive products and services in an ever-changing environment. LID Publishing Ltd, 2014.

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2

Limited, Emerald Group Publishing. New Perspectives in Luxury Branding. Emerald Publishing Limited, 2015.

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3

Limited, Emerald Group Publishing. New Perspectives in Luxury Branding. Emerald Publishing Limited, 2015.

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4

Morhart, Felicitas, Keith Wilcox, and Sandor Czellar. Research Handbook on Luxury Branding. Edward Elgar Publishing, 2020. http://dx.doi.org/10.4337/9781786436351.

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5

Okonkwo-Pézard, Uché. Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan, 2007.

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6

Okonkwo, Uche. Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan, 2007.

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7

Berg, Maxine. Luxury, the Luxury Trades, and the Roots of Industrial Growth: A Global Perspective. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0009.

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Abstract:

Luxury and its discontents have become key areas of debate on our social condition in the late twentieth and early years of the twenty-first century. Luxury has become the common parlance of advertising and branding. It is part of the upscaling of consumer aspirations, and a turning away from the mass consumerism that underpinned consumer society from the 1960s to the 1980s. Aspirations are associated with luxury and designer goods, with lifestyle choices of affluence and distinction. Manufacturers give nearly every category of good they produce a premium brand; their products signal distincti

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8

Jin, Byoungho, and Elena Cedrola. Fashion Branding and Communication: Core Strategies of European Luxury Brands. Palgrave Pivot, 2018.

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9

D'Arienzo, William. Brand management strategies: Luxury and mass markets. 2016.

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10

Luxury Brand Management: A World of Privilege. Wiley, 2012.

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11

Luxury Brand Management: A World of Privilege. Wiley, 2008.

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12

Mazzalovo, Gerald, and Michel Chevalier. Luxury Brand Management: A World of Privilege. Wiley & Sons, Incorporated, John, 2012.

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13

Mazzalovo, Gerald, and Michel Chevalier. Luxury Brand Management: A World of Privilege. Wiley & Sons, Incorporated, John, 2012.

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14

The Luxury Market In India Maharajas To Masses. Palgrave MacMillan, 2012.

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15

Cabigiosu, Anna. Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers. Palgrave Macmillan, 2020.

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