Relevant bibliographies by topics / Luxury companies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Luxury companies'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Luxury companies"

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Brun, Alessandro, and Antonella Moretto. "Organisation and supply chain for quality control in luxury companies." Journal of Fashion Marketing and Management 18, no. 2 (2014): 206–30. http://dx.doi.org/10.1108/jfmm-11-2012-0070.

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Purpose – The purpose of this paper is to identify the organisation of the quality department and the management of the supply chain (SC) used by luxury companies to achieve quality requirements. Design/methodology/approach – The paper follows an exploratory approach using a case-based methodology. Data are collected through eight case studies with French luxury companies. Findings – The paper offers insights into the management of quality for luxury companies. The paper illustrates the main determinants of the adoption of the specific quality organisations; moreover, the paper identifies the main approaches adopted by luxury companies at the SC level to control the quality along the whole chain. For example, the paper raised that all accessible and aspirational luxury companies present a full-time quality department whereas a part-time approach is identified for high-luxury companies. In high-luxury companies, quality issues are perceived as critical elements to be monitored not just by one specific department but by each and every company employees; on the contrary, in the other companies the approach towards quality is more similar to the one of mass-market companies. Research limitations/implications – The research provides initial insights into the important role of quality in luxury companies. To date, the analysis is predominantly qualitative and not sufficiently statistically significant to generalise the results. Practical implications – This paper raises a number of important issues for luxury companies who are not advance yet in structurally managed quality issues into their companies but especially their SCs. Originality/value – This paper is one of the first attempts to study quality management specifically applied to luxury companies, with a main focus on the organisation of the quality department as well as the SC.
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Castelli, Cecilia Maria, and Andrea Sianesi. "Supply chain strategy for companies in the luxury-fashion market." International Journal of Retail & Distribution Management 43, no. 10/11 (2015): 940–66. http://dx.doi.org/10.1108/ijrdm-07-2014-0106.

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Purpose – The purpose of this paper is to show how it is possible to take into account the objectives that fashion-luxury companies pursue on the final market (i.e. critical success factors (CSF) – of luxury) and propagate them in the upstream steps of the supply chain (SC) in order to understand how the latter can be aligned to the market. Design/methodology/approach – An extensive literature review allowed the identification of SC objectives. Case studies were used in order to asses choices and practices applied along the SC of luxury companies were assessed through in depth case studies; hence, the relationship between choices/practices, SC objectives and luxury CSF was explored. Findings – The paper documents that success in the luxury market not only depends on branding and marketing but also on the choices made along the SC, to the point that it is possible to identify some SC choices and practices that support the achievement of luxury CSF. Research limitations/implications – The results presented represent a useful guideline and offer some methodological suggestions; however, the precise set of SC objectives have to be tailored on each specific brand, according to the uniqueness that characterizes luxury companies. Practical implications – The paper suggests which areas of the SC should be mostly targeted in order to achieve success in the luxury market, also indicating some possible concrete choices. Originality/value – The main value of this paper consists in shaping a first explicit connection among the world of luxury as it is perceived by the consumers and the world of the SC.
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Amatulli, Cesare, Matteo De Angelis, Marco Pichierri, and Gianluigi Guido. "The Importance of Dream in Advertising: Luxury Versus Mass Market." International Journal of Marketing Studies 10, no. 1 (2018): 71. http://dx.doi.org/10.5539/ijms.v10n1p71.

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Luxury companies typically follow managerial approaches that differ from those of mass market companies and, in particular, their marketing strategies are based on opposite tactics. For instance, luxury companies commonly use imagery rather than text in their print advertising as a way of allowing customers to assign their own personal meanings to the message, thus fulfilling their desire to dream. Indeed, in this current era of information proliferation, today’s consumers are increasingly less willing to process advertising information they receive as text. In this study we explore luxury communication by analyzing some luxury brands’ print advertisement and showing how luxury companies mainly communicate through images instead of text, thus creating appealing advertisements. On the basis of those results and some literature insights, we formulate some managerial propositions that mass market companies may use to start developing dream-evoking communication in order to appeal to modern consumers. In particular, we present mass market managers with suggestions about how to employ the luxury model to make their communications more aspirational than rational through imagery rather than text.
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Radu-Alexandru, Şerban. "Measuring Performance in the Luxury Industry: Is there a Difference in Performance Between the top and Bottom Players in the Industry?" Studies in Business and Economics 16, no. 1 (2021): 177–86. http://dx.doi.org/10.2478/sbe-2021-0014.

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Abstract This paper presents a methodology that consists of a Z-score function applied on a set of indicators for the luxury industry and then standardized to obtain a ranking of the companies on a scale between 10 and 100. To measure the performance for the top 5 LVMH, Estee Lauder, Richemont, Kering, Essilor Luxottica, and bottom 5 Aeffe, Tribhovandas, Van de Velde, Mulberry, Trinity companies (based on Deloitte global ranking in 2019) in the luxury industry and to unveil which are the performance drivers. By applying this methodology it can be made a comparison in performance between the top and the bottom companies in the luxury industry. The performance score is calculated for ten years (2010 - 2019) on public companies from the luxury industry.
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Arrigo, Elisa. "Corporate Sustainability in Fashion and Luxury Companies." Symphonya. Emerging Issues in Management, no. 4 (2015): 9. http://dx.doi.org/10.4468/2015.4.02arrigo.

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Sresnewsky, Katherine Braun Galvão Bueno, Angela Satiko Yojo, Andres Rodriguez Veloso, and Laura Torresi. "Rapport-building in luxury fashion retail: a collectivist culture case." Journal of Fashion Marketing and Management: An International Journal 24, no. 2 (2020): 251–76. http://dx.doi.org/10.1108/jfmm-04-2018-0048.

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PurposeLuxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on training salespeople in rapport-building behaviors. To address this discussion, we answer these research questions: (1) Does the luxury fashion brand country of origin affect the rapport-building strategies of salespeople?; (2) How do luxury fashion employees classify customers from collectivistic cultures with emerging economies, such as that in Brazil?; and (3) What are the rapport-building strategies used by these salespeople for each of these luxury fashion customer segments?Design/methodology/approachThe authors conducted in-depth interviews with salespeople, managers and team supervisors from four global luxury retailers from Britain, France and Italy that operate in Brazil. In total, the authors interviewed 20 employees with an average of greater than 7 years of experience in luxury sales. The authors based their analysis on a theoretically generated coding guide and content analysis theories.FindingsWhen expanding to culturally different countries, retail companies should adopt glocal strategies, especially when luxury is involved and when customers demand exclusive attention from companies. Additionally, the authors suggest that the effectiveness of rapport building strategies is culturally dependent and should be adapted to the microlevel, especially for continental countries that are culturally diverse.Research limitations/implicationsThis is employee-view research, with no inputs from customers or corporate managers. Luxury fashion brand stores did not grant permission for official research within their employees nor the observation of their customers during in-store interactions. Researchers interviewed employees as individual professionals, and their identities will remain anonymous.Practical implicationsWhen expanding to culturally different countries, luxury retailers should give special attention to the adaption of sales strategies, training and sales guidelines.Originality/valueThis study focuses on customer-employee rapport from the company's perspective.
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Sugimoto, Kana, and Shin’ya Nagasawa. "Luxury branding: the case of Chanel." International Journal of Quality and Service Sciences 9, no. 3/4 (2017): 292–301. http://dx.doi.org/10.1108/ijqss-04-2017-0039.

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Purpose This study answers the research question “How can businesses apply a luxury brand strategy to achieve innovation in their businesses or brands?” It aims to investigate the possibility of applying a luxury brand strategy to a wide range of business areas. Design/methodology/approach This study presents a literature review and case studies, analyzing 16 products from a selection of 8 iconic luxury brands. A survey conducted in Japan and Europe identified which of the 8 selected luxury brands had established the strongest brand image. Principal component analysis and SPSS were used to analyze the results. Scatter diagrams are used to depict the relationship between factors and product positioning. Brands and products were selected for case study analysis, and the features were generalized to show how companies in business segments other than luxury goods could apply this model. Findings The results showed that most of the strategy’s features apply to companies in different business areas. While luxury brand strategies are unique, their features can be generalized to stimulate innovation in other businesses or brands. Research limitations/implications This study analyzed only two products under one luxury brand. Thus, the number of products is limited. Originality/value This study is unique because it examines how different business areas can apply the advantages of business strategy models. It illustrates the advantages of successful business strategies of luxury companies and how different companies can harness that success for future development.
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Campa, Domenico. "An investigation of the performance of luxury firms in Europe from an agency theory perspective." Corporate Ownership and Control 15 (2018): 161–73. http://dx.doi.org/10.22495/cocv15i2c1p3.

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The luxury sector is one of the most significant segments of the economy. It is increasingly attracting the interest of investors given the high margins and growth that companies in this sector exhibit. What is the “secret” of this outstanding performance? Extant literature shows that firm-level strategies, i.e. marketing policies, supply-chain management, R&D investments, etc. are the keys to luxury company success. However, it neglected the investigation of ownership structure, in the context of the agency theory, as another determinant of company performance. This is an important gap since evidence indicates that ownership structure affects features that are crucial to the success of luxury firms. Accordingly, this paper uses a large panel dataset of luxury companies (1,153 unique firms and 8,253 firm-year observations) located in the European continent, OLS multivariate regression models with robust econometric features as well as a robustness test that controls for endogeneity and explores these firms from an agency theory perspective. It finds that luxury entities with higher ownership concentration perform better than the others. This relationship is stronger among non-EU member states and was not affected by the financial crisis. This investigation complements extant research on luxury companies showing that their governance does matter in explaining their success; thus it suggests to researchers of the luxury sector that the ownership structure of these entities cannot be ignored. The evidence reported in the paper helps owners and managers of luxury firms to detect potential agency issues and investors to spot features of highly profitable luxury firms.
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Septiana, Erlin Dwi, and Annisa Rahmani Qastharin. "THE INFLUENCE OF MATERIALISM VALUES TOWARDS YOUNG CONSUMERS’ LUXURY FASHION PURCHASE INTENTION IN INDONESIA." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (2021): 184–208. http://dx.doi.org/10.35631/aijbes.39014.

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Indonesia became one country of luxury fashion global expansion to developing markets. Indonesia has a large number of high-net-worth individuals that continue rising steadily, boosting sales of luxury fashion products. The luxury fashion industry in Indonesia is forecasted to expand by 7.98% annually. Indonesia's young consumers have shown their potential to be attracted by luxury fashion companies. Aligned with greater income and higher exposure of luxury fashion obtained by young consumers in Indonesia, it is predicted to be aligned with the increase of materialism values. Materialism values have proven to positively influence luxury brand consumption in several countries and are composed of social recognition, appealing appearance, financial success, defining success, acquiring centrality, and pursuit of happiness. Yet, it is unclear whether materialism values are also influential towards young luxury fashion consumers' in Indonesia. This research has the purpose to identify the variables of materialism values that positively influence purchase intention and give recommendations that can be implemented by luxury fashion companies to generate stronger marketing strategies. The quantitative method using an online questionnaire is used with the judgemental sampling technique. The data gathered from 317 respondents is tested using PLS-SEM. The research findings show the influential variables of materialism that positively influence brand engagement in self-concept as the mediating variable and have a positive indirect effect towards purchase intention from the strongest to weakest effects respectively are acquisition centrality, appealing appearance, the pursuit of happiness, and social recognition. The recommendation that can be implemented by luxury fashion companies is designing the advertisements and campaigns that are able to bring out the luxury consumers’ feelings regarding these influential materialism values variables.
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Galli, Davide, and Federica Bassanini. "Reporting Sustainability in China: Evidence from the Global Powers of Luxury Goods." Sustainability 12, no. 9 (2020): 3940. http://dx.doi.org/10.3390/su12093940.

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In this study, we investigated sustainability reporting practices adopted by the ‘Global Power of Luxury Goods 2019’, which are the top 100 companies operating in the luxury sector listed by Deloitte. The analysis firstly focused on exploring sustainability disclosure and reporting practices, moving then to the examination of China-specific sustainability initiatives according to the Global Reporting Initiative(GRI) standards categories: Economic, environmental, and social. Adopting a theoretical perspective based on elements of institutional theory and stakeholder theory, we highlight how the development of sustainability reports by companies in the luxury sector is still a limited practice involving larger companies that have already invested in the implementation of sustainability strategies. The findings reveal how the reporting of China-specific sustainability initiatives is influenced by a set of factors such as company dimensions, company nationality, the management of the supply chain and operation in China, and the direct reference to China as a key market in terms of revenues. Finally, a cluster analysis shows how companies belonging to different relevant markets for the luxury sector demonstrate different homogeneous approaches by geographical area (isomorphism), with French and Chinese companies more engaged in reporting their sustainability initiatives in China.
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Dissertations / Theses on the topic "Luxury companies"

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Holmsäter, Linus. "Emerging Luxury : - An Explorative Study of the Major Current Challenges Facing International Luxury Fashion Companies in China." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-108688.

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<p>Recent years have seen a significant increase in growth of the Asian luxury market, of which China has clearly come to make up the new major market. As the strategic considerations for international companies differ between countries, an individual approach needs to be adopted to customize operations. With this master’s thesis, the author aims to map out the key current challenges for international luxury fashion companies in China. Through in-depth interviews with industry experts, the study identifies and analyzes a set of thirteen challenges, and finds unique issues within each of the challenges investigated. While further research is needed to further validate the findings of the study, its results points towards a broad spectrum of challenges and considerations, thus purposedly acting as a springboard for future research.</p>
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LASSALLE, Paul, and Clément LEMAIRE. "French luxury companies: Challenge to design E-Commerce without affecting their brand image." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5364.

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Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. We also explain why we choose this company and what the limits of our study are. Theoretical framework: In a first part, we have written all the definitions and information about definitions that we have used in the empirical part. It means E-Commerce, E-Merchandising, Marketing mix and ECRM. Then, we have given some information about website elements as the first page, the graphic website, buying process, electronic payment and website security. Finally, we have defined all the information about the brand and its different powers on the market: We start by a “brand awareness” explication, then we have defined “how is build a brand” to finish by the topic “band and reputation”. Conclusions: We present the answer of our purpose. French Luxury companies use marketing tools in order to protect the image of their brand when they do e-commerce. We also bring some suggestions to Louis Vuitton and give some critics concerning our study. Finally we open our reflexion to related studies that could be interesting to do.
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Kjellén, Sara, and Sara Bagger. "Vad förmedlar lyxvarumärken i sina hållbarhetsrapporter? : En kvalitativstudie om CSR i lyxindustrin." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26528.

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Det har blivit alltmer vanligt att företag upprättar en hållbarhetsrapport och något som förväntas av intressenterna. Det krävs att företag tar ett ansvar för att samhället ska kunna drivas mot en hållbar framtid. Företag kan inte bara tänka på sitt ekonomiska ansvar utan även på sitt miljömässiga och sociala ansvar. Tidigare forskning visar att lyxindustrin medinriktning på mode gör ett stort avtryck på miljön, det är främst deras textilproduktion som har en stor negativ påverkan på miljön. Lyxindustrin är även en särskild intressant marknad att undersöka eftersom konsumtionen av lyxvaror vanligtvis inte grundas i ett behov av att köpa kläder utan snarare i ett behov av att uppnå en viss social image. Att lyxindustrin har en stor påverkan på vilka trender som skapas resulterar i att industrin har ett särskilt etiskt och socialt ansvar gentemot samhället. Syftet med studien är att bidra till forskningen om vad lyxkoncerner inom mode kommunicerar avseende sitt ekonomiska, miljömässiga och sociala ansvarstagande i enlighet med GRI i sina hållbarhetsrapporter. Vi har genomfört en kvalitativ innehållsanalys av fyra koncerner som alla verkar inom lyxindustrin. Datamaterialet har inhämtats från koncernernas hållbarhetsrapporter förrapporteringsåret 2019. Studien har en tvärsnittsdesign och utgår från en abduktiv ansats. Vi har sökt efter teman som kan kopplas till studiens analysmodell som är baserad på GRI:s riktlinjer för hållbarhetsrapportering. Studiens resultat och slutsatser visar att koncernerna förmedlar sitt ansvarstagande inom allaområden i sina rapporter. Dock lägger koncernerna störst vikt på det ekonomiska ansvaret följt av det sociala och till sist det miljömässiga ansvaret. Det finns ett fåtal kategorier som inte kommuniceras alls, men vi har också funnit att koncernerna kommunicerar andraområden inom CSR som inte täcks av vår teoretiska modell. Studien har således bidragit till en utveckling av den analysmodell som använts i form av två kategorier som berörkoncernernas material och produktion.<br>It has become a common feature that companies establish a sustainability report and something that is expected from their stakeholders. It is required that companies take social responsibility in order for society to be driven towards a more sustainable future. Companies can not only think about their financial responsibility but also about their environmental and social responsibility. Previous research shows that the luxury industry, especially the fashion industry, makes a big imprint on the environment; it is mainly their textile production that has a negative impact on the environment. The luxury industry is also a particularly interesting market to explore because the consumption of luxury products is usually not based on a need to buy clothes but rather on a need to achieve a certain social image. The fact that the luxury industry has a major impact on the trends created, results in the industry having a special ethical and social responsibility towards society. The purpose of the study is to contribute to the research on what luxury fashion companies communicate regarding their financial, environmental and social responsibility in accordance with GRI in their sustainability reports. We have conducted a qualitative content analysis of four corporations, all of which operate in the luxury industry. The data material has been obtained from the corporations’ sustainability reports for the reporting year 2019. The study applies a cross-sectional design and is based on an abductive approach. We have searched for themes that can be linked to the study's analysis model which is based on GRI's guidelines for sustainability reporting. The study’s findings and conclusions indicate that the corporations convey their responsibilities in all areas throughout their reports. However, the corporations place the greatest emphasis on the financial responsibility, followed by the social and lastly the environmental responsibility. A few categories are not communicated at all, but we have also found other areas within CSR where the corporations communicate but that are not covered by our theoretical model. The study has thus contributed to an evolution of the analysis model used, two categories have been added that concern the corporations’ materials andproduction. This study is written in Swedish.
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Gleerup, Caroline, and Linn Nordqvist. "Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10992.

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Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. The difference between these two approaches is that a market driven company listens to the customers’ demand and create superior customer value of their needs. On the contrary, a market driving company reshapes the market and offer new superior needs to customers that will be seen as a need by them. Furthermore, there is a gap of the influence the internal factors have on the market driven and the market driving approach. Therefore, the aim of this study is to provide an insight of how the three internal factors, structure, financial resources and organization culture, influence the two approaches in the luxury industry. A survey was conducted in order to gather data from different companies worldwide. Both explanatory and exploratory research strategies were used when the collected data was analyzed. Explanatory research was used to test the hypothesis and explain the research question. Exploratory research was used to further understand how the internal factors influence a company’s marketing strategy.  The result of this dissertation indicates that the three internal factors were not significantly connected with market driven or market driving approach. However, it can still be argued that the internal factor structure somehow is correlated with the market driven approach. Furthermore, the findings of this dissertation can be interesting for people who seek to investigate in both the concept of market orientation and how the internal factors influence it.
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Yi, Kuo Li, and 郭黎憶. "The Studying of Corporate strategy in Luxury Companies." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50852790728045075200.

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Petronio, Margot Léa. "How to become a luxury brand? : the case of three wine companies." Master's thesis, 2020. http://hdl.handle.net/10400.14/29631.

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The aim of this dissertation is to understand how wine brands can ascend into the highest tiers of luxury. The research focuses on how to create a luxury wine brand when luxury is based on heritage and tradition. To answer our research question, we focus on the luxury wine industry, which is a growing niche segment of the luxury sector. A qualitative data approach was adopted, and a multiple case study was conducted about one French and two Portuguese, family-owned companies: Niepoort Vinhos, Champagne Jacques Selosse, Vinhos Barbeito. Although unique in their kinds, these companies present many similarities regarding their size and structure, history and values, but essentially and fundamentally, the philosophy and strategy these businesses employed to create a luxury brand from scratch were very comparable and unveil many convergences worthy of a case study. The findings show that there are many strategies and set of actions that enable wine brands to ascend into the highest tiers of luxury. The quest for elitism through a distinctive positioning, inducing desirability by creating rarity, challenging the status quo and a last but not least, having a luxury marketing mix.<br>O objetivo desta dissertação é fornecer uma visão geral de como as marcas de vinho podem ascender aos mais altos níveis de luxo. O foco está em como criar uma marca de vinho de luxo quando o luxo se baseia no património e na tradição. Para responder à nossa pergunta de pesquisa, focamos na indústria de vinhos de luxo, que é um segmento de nicho crescente do setor de luxo. A abordagem ao estudo foi feita com base em dados qualitativos e realizámos um estudo de caso múltiplo sobre uma empresa francesa e duas portuguesas: Niepoort Vinhos, Champagne Jacques Selosse, Vinhos Barbeito. Embora únicas no seu género, estas empresas apresentam muitas semelhanças em relação ao seu tamanho e estrutura, história e valores, mas essencialmente e fundamentalmente, a filosofia e a estratégia que estas empresas empregaram para criar uma marca de luxo a partir do zero eram muito comparáveis e revelam muitas convergências dignas de um estudo de caso. Os resultados mostram que existem muitas estratégias e um conjunto de ações que permitem que as marcas de vinho subam aos mais altos níveis de luxo. A busca pelo elitismo através de um posicionamento distinto, induzindo a desejabilidade ao criar raridade, desafiando o status quo e, por último, mas não menos importante, possuindo um mix de marketing de luxo.
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Carmo, Filipa de Oliveira Ribeiro Infante do. "The impact of using celebrity endorsers on the brand equity of luxury companies." Master's thesis, 2021. http://hdl.handle.net/10400.14/34955.

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Drawing from the brand equity model of Aaker, the aim of this dissertation is to understand how the use of celebrity endorsers as a communication strategy affects luxury brands’ equity. I used a qualitative approach and conducted 39 in-depth interviews with participants from generation Y. The findings of this research show that the use of celebrity endorsers affects the brand equity of luxury brands through two dimensions: brand loyalty and brand associations. The dimension of perceived quality revealed an ambiguous influence, while brand awareness is not a channel through which the use of celebrity endorsers affects the brand equity of luxury brands<br>Através do modelo de avaliação de marcas de Aaker, o objetivo da presente dissertação é perceber como o uso de figuras públicas como estratégia de comunicação de marcas de luxo afeta o valor da própria marca. Para levar a cabo esta avaliação, utilizei um método qualitativo e levei a cabo 39 entrevistas com participantes pertencentes à geração Y. Os resultados deste estudo revelaram que o uso de figuras públicas como estratégia de comunicação afeta o valor da marca através de dois parâmetros: a lealdade à marca e as associações feitas à mesma. A perceção de qualidade da marca revelou ser um pilar influenciado de forma ambígua e a consciência relativamente à marca não é um pilar através do qual o uso de figuras públicas afete o valor da mesma.
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Li-YingWang and 王儷穎. "The Influence of Luxury Tax on the Real Estate Companies and Their Reacting Strategies." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/96648884622331886903.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>100<br>ABSTRACT In order to restrain increasing home price, Taiwan government had proposed many housing policies but those efforts were in vain. After reviewing the policies of US, South Korea, Singapore and Hong Kong, our government came out with ‘Luxury Tax’. Since ‘Luxury Tax’ put into effect on July 1 last year, we have encountered political and economical interference both domestically and internationally. The domestic housing market becomes quite quiet and the 2011 trading volume reaches the historical lowest point. Apparently ‘Luxury Tax’ has considerably impacts on the domestic real estate market. But it is doubtable that whether our government grasps the real estate price and whether there are loopholes of this policy. From my point of view, this policy won’t change the market significantly shortly. However, there will be a fierce competition for this real estate industry. It seems that the ‘Luxury Tax’ policy interferes with this real estate industry and the hosing market considerably. I will explore the policy’s impact on this estate industry, its developing trend and business strategies by examining a real estate company as a case study. The purpose of this research includes: 1.To understand the current management situations of Taiwan real estate business and the developing trend of the domestic housing market. 2.To reveal the prospective challenges and opportunities for the real estate business after ‘Luxury Tax’ is affected. To propose a market strategy after examining the influence resulted from Luxury Tax’.
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Wang, Pei-Lien, and 王培廉. "Study on the application of STP Theory by Construction Companies – Using Luxury house as Example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/52003310796209712678.

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碩士<br>元智大學<br>管理研究所<br>96<br>The concept of modern strategic marketing is in fact what is often called target marketing, which was first introduced by Kotler, the father of modern marketing. The key elements of target marketing are market segmentation, market targeting, and market positioning, known as "STP marketing." In particular, the real estate is a typical capital-intensive industry, the sales amount up will impact the survival of a company. If the market of the company does not position properly, it is very difficult for the company to promise its successful sales. In this paper, we has targeted the most popular product "luxury house" in the current residential market as the qualitative research , by the in-depth interviews, field observations and related documentation analysis as the main research tools . From a practical viewpoint, we found the operation of a real estate, and further explore their application of STP theory in the industry, so as to allow consumers to understand the development history of luxury house and their product positioning. Our intention is to provide consumers with useful information regarding the key characteristics of luxury house. We also hope that the in-depth analysis result will bring the construction companies and consumers some inspiration and assistance. Our study find out that the usage of focus marketing in "luxury house" product in a small market segment, and focus on consumers in upper, can help to further understand the purchasing motivation, of the VIP consumers with more socially income and analyze its benefit more easily. At the same time, since "luxury house" products all have spectacular features and target consumers share strong commonality in preferences, but not so obvious in heterogeneity, thus created a cluster effect. In the current situation, if a construction company wants to establish strong market positioning, he needs to seek for breakthroughs in innovation and design layout of the luxury house continuous, no matter it is hardware, software or living-concept solution. For the forerunners in the construction market, in order to maintain the reputation of offering the best product in the market, their choice of building materials and design layout needs to be unique, which is the only way that can specialize its rare position and uniqueness. Consequently, luxury house maybe not always the mainstream in the real estate market, but they can be the leader of technological advancements in the residential market.
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10

Dias, Catarina Fernandes. "How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851." Master's thesis, 2016. http://hdl.handle.net/10071/13670.

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JEL Classification System: M21 Business Economics; M31 Marketing; L83 Sports, Gambling, Restaurants, Recreation, Tourism<br>The presented case study aims to study the importance of global shoppers for the development of luxury cosmetic brand, Kiehl’s Since 1851, in Portugal. Nowadays, in Portugal, the brand has two major problematics regarding global shoppers: no loyalty and no registration. Having in consideration these two problematics, could Kiehl’s Since 1851 leverage their business on these international consumers? Which markets should the brand prioritize its marketing and communication efforts? A deep qualitative and quantitative analysis concluded that Kiehl’s Since 1851 Portugal should target mainly Chinese and Brazilian international shoppers and should develop tailor made strategies adapted to each market. Marketing, merchandising and educational recommendations were developed, mainly focusing on the brand’s superior and distinctive customer experience. However, and since destination managements organizations (DMO) also play a crucial role in the attraction of these international consumers, Kiehl’s Since 1851 should partner with the different tourism stakeholders to enhance its strength in the attraction of global shoppers. In fact, and despite the fact that Lisbon was considered the 7th European shopping destination, there is still a large margin for improvement and to increase the attractiveness and the competitiveness of the city in this field and therefore recommendations for DMO were also proposed.<br>O presente caso pedagógico tem como principal objetivo estudar a importância dos global shoppers para o desenvolvimento da marca de cosmética de luxo, Kiehl’s Since 1851, em Portugal. Atualmente, em Portugal, a marca tem duas problemáticas no que respeita aos global shoppers: por um lado, estes consumidores não são leais à marca e, por outro lado, não se registam na base de dados. Tendo em consideração estas duas problemáticas, conseguirá a Kiehl’s Since 1851 potenciar o seu negócio em Portugal através destes consumidores internacionais? Para que target de consumidores deverá a marca priorizar a sua estratégia de marketing e comunicação? Uma extensa análise qualitativa e quantitativa permitiu concluir que a Kiehl’s Since 1851 deve focar-se em atrair, maioritariamente, consumidores chineses e brasileiros, e desenvolver estratégias personalizadas adaptáveis a cada mercado. Tendo como principal objetivo a atração e retenção dos turistas de compras, foram desenvolvidas diferentes recomendações na área de marketing, merchandising e educação focadas, na sua maioria, na capacidade da marca em promover uma experiência distintiva e única. No entanto, e uma vez que as Organizações de Gestão dos Destinos (DMO) também têm um papel crucial em atrair estes consumidores internacionais, Kiehl’s Since 1851 deverá associar-se aos diferentes stakeholders do turismo para aumentar a sua capacidade de atração. Na realidade, e apesar de Lisboa ter sido considerada o sétimo melhor destino europeu de compras, ainda existe uma grande oportunidade para melhorar a atratividade e competitividade da cidade nesta área, e neste contexto, recomendações para estas organizações também foram propostas no âmbito deste caso de estudo.
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Books on the topic "Luxury companies"

1

Neil, Fiske, and Butman John, eds. Trading up: Why consumers want new luxury goods--and how companies create them. Portfolio, 2005.

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Nazanine, Ravaï, ed. The taste of luxury: Bernard Arnault and the Moët-Hennessy Louis Vuitton story. Bloomsbury, 1992.

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Lojacono, Gabriella, and Laura Ru Yun Pan. Resilience of Luxury Companies in Times of Change. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110723519.

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Luxury Retailing In China A Consumerbased Perspective For The Future Development Of Luxury Companies In The Chinese Market. LAP Lambert Academic Publishing, 2011.

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Silverstein, Michael J., Neil Fiske, and John Butman. Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them. Portfolio Trade, 2008.

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Forestier, Nadege, and Nazanine Ravai. The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story. Bloomsbury Pub Ltd, 1993.

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Silverstein, Michael J., and Neil Fiske. Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated). Portfolio Hardcover, 2004.

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Book chapters on the topic "Luxury companies"

1

Rigaud-Lacresse, Emmanuelle, and Fabien Seraidarian. "Growth Archetypes in Luxury Companies." In New Luxury Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-41727-1_13.

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Jensen, Karina R. "Global Organizational Leadership for Luxury Companies." In New Luxury Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-41727-1_3.

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Donato, Carmela, Cesare Amatulli, and Matteo De Angelis. "Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy, and Entrepreneurship." In Sustainable Luxury. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-0623-5_2.

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André, Caroline, and Arnaud Fournier. "Brand as a Legal Asset for Luxury Companies: Brand Power." In New Luxury Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-41727-1_7.

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Seraidarian, Fabien, and Ruxanda Kmiec. "Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies." In New Luxury Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-41727-1_8.

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Larraufie, Anne-Flore Maman, and Jennifer D’Andrea. "Multicultural Human Capital in Luxury Companies." In Luxusmarkenmanagement. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-09072-2_24.

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Stępień, Beata. "Who Creates Value of Luxury Goods Within the Value Chain? Companies vs Consumers’ Perspective." In Palgrave Advances in Luxury. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51218-7_7.

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Faraoni, Monica. "Building a Sustainable Brand Image in Luxury Fashion Companies." In The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_12.

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d’Avolio, Elisa, Claudia Pinna, Romeo Bandinelli, Rinaldo Rinaldi, and Sergio Terzi. "When Product Development Meets Luxury: A Case Study Analysis in Fashion, Food and Furniture Companies." In Business Models and ICT Technologies for the Fashion Supply Chain. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-98038-6_2.

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Fung, Yi-Ning, and Tsan-Ming Choi. "Product Development Process of an International Luxury Fashion Brand: Implications to Hong Kong Fashion Trading and Manufacturing Companies." In Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-7007-5_2.

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Conference papers on the topic "Luxury companies"

1

Sean, Darragh. "A comparative review of design innovation, research and management traits of ‘luxury’ goods companies." In European Academy of Design Conference Proceedings 2015. Sheffield Hallam University, 2016. http://dx.doi.org/10.7190/ead/2015/99.

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Slepičková, Irena, and Pavel Slepička. "Boom of road races in the Czech Republic – sport for all or luxury amusement?" In 12th International Conference on Kinanthropology. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9631-2020-33.

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Nowadays, similar to worldwide trends, running has become very popular in the Czech Republic. Since the mid of 1990s, the business sector has become very active in this area. Private companies organise many road races for the public, including participation of top level runners (i.e. Prague International Marathon). In 2016, within the framework of the international project IRNIST, we realised an empirical descriptive study of the Mattoni ½ Marathon in Ústí nad Labem, a middle size town. The IRNIST questionnaire was used. Analysing data on 491 runners (of 2,238 runners finished the race) we found that concern-ing socio-economic status of respondents, 56.9% of runners have a university education, one third advanced secondary education; and 63% earn more than the average wage. Participant were able to spend quite a lot of money for participation costs. These results raise the issue if the privatization and commercialization of running for the masses does not cause limit for sport participation for all.
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Karaçor, Süleyman, and Betül Garda. "Tourism Marketing In Crisis Era." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01299.

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The tourism industry is a sector that growing very rapidly and it affects the economy substantially. At a time of crisis, tourism marketing should become a higher priority for tourism industry. Despite economic crisis has horrible effects, different positive results are seen over some sectors like tourism industry. In general, economic crisis is disorganazing the balances of the world. Apportionable costs should be reviewed in crisis periods. Luxury spendings must be reduced. But the tourism companies that have sufficient capital can create opportunity for growth with taking their competitors market shares. In tourism industry a strategy which has been established before must be applied implemented over the period of crisis without any modifications. But it is nearly impossible to go beyond crisis periods with simple measures. Being more careful, making quick decisions and being flexible are required. In this study, the interaction of economic crisis in tourism marketing and its positive aspects have been discussed and an approach about the precautions to be taken has been presented. &#x0D;
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Reports on the topic "Luxury companies"

1

Lockrem, Sarah, and Sheng Lu. Business Model Makes a Difference? Impacts of the Financial Crisis on Luxury and Mass Apparel Companies from 2008-2011. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-862.

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