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Dissertations / Theses on the topic 'Luxury Goods'
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Edouard, Mélissa Susan Caroline Coleman. "Revamping luxury : mass customization applied to the luxury goods market." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/49775.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2009.Includes bibliographical references (p. 41).
This thesis seeks to understand how the crisis has impacted the definition of luxury goods in the mind of consumers and the implications this has for luxury goods companies. It also aims to present Mass Customization as one solution to this shift in ideals and as means for companies to form deeper connections with consumers thereby creating a more sustainable competitive advantage. The thesis begins by analyzing the impact of the current crisis on luxury consumers, products, marketing and branding, and distribution channels. It then presents Mass Customization as a solution by giving concrete examples of its application at each stage in the value chain with a focus on the apparel and leather goods segments.
by Mélissa Susan Caroline Coleman Edouard.
M.B.A.
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Poláčková, Kristýna. "Luxusní zboží a jeho specifika na čínském trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261992.
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The paper deals with the consumption of luxury goods in the People´s Republic of China. The main objective of this work is to clarify the reasons that have caused the strong advancement of the sector of luxury goods in China. Next, the thesis focuses on current trends that have been getting on pace. In the first two chapters the theoretical base for the entire thesis was provided.
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Kluge, Philipp Nikolaus [Verfasser]. "Marketing Luxury Goods Online / Philipp Nikolaus Kluge." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2017. http://d-nb.info/1140368125/34.
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Kratochvíl, Jan. "Možnosti obchodu a podnikání v Číně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192325.
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This thesis focuses on the matters of luxury goods in the Chinese market. In the theoretical part, there are luxury and attitude to a luxury brand described in detail. The practical part is devoted to the objectives of the thesis and they are following: to find specifics of Chinese consumers of luxury goods, to determine how the Chinese perceive luxury goods how they approach them and primarily why they buy luxury goods. Finally, the thesis seeks to identify differences of the Chinese luxury goods market and based on these findings, it provides recommendations to the Czech luxury companies, which want to succeed with their products in the Chinese market.
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Ding, Linyang, Fengqi Hu, and Min Pang. "Luxury Market : a study of purchasing intentions for luxury goods in China." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10869.
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Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. Design/methodology/approach In this dissertation, we use questionnaire to collect data, and then use mathematics and statistics to test our hypotheses. Findings The results show that the importance of the factors could be changed, with the changing generations in Beijing and Qingdao. In contrast, the importance of the factors could not be changed, with the changing generations in Ningbo. So, we cannot establish in China, the importance of the three factors could be changed or not, with the changing generations. Originality/value In this dissertation, our original ideas are the different generations and the factors which effective influence the Chinese consumer´s purchasing intentions of luxury goods. We collected data in different cities in China to figure out if there is any connection between the three factors and three generations. The risk of the research is the sample size, we will have errors in that respondents.
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Zhang, Qiongyan. "The Consumption Function of Luxury Goods." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3405.
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The goal of this thesis will be to formulate an economic model that exposes the relationship between consumption of luxury goods and selected factors which includes advertising, disposable income, interest rate, price index and stock premium. By building the Multiple Linear Regressions model to formulate the consumption function and using the Ordinary Least Squares (OLS) as the method, it becomes apparent that advertising, disposable income and the previous quarter´s disposable income are the major variables to affect luxury good consumption, of all the factors. Furthermore, the previous quarter´s disposable income has a slightly higher effect than the current one on luxury consumption. Similar studies, which focus on luxury items, have proposed models that test a single or a few variables at a time, and others that concentrate on durable goods have a wide range of variables to examine. I attempt to combine both in my model to test luxury consumption with a wide range of variables.1.Abstrsact: short (1/2 page)The very specific purpose of your studyThe finding ( results) The method: statistical method, the data , the theoretical data,Compare your results with the results from similar studies.2.Introduction (1 and half page)A general idea ( 4-6 lines)Make references to theoretical and empirical research paper.Names, dates, and contribution.The purpose of your studyMethodLimitationOutline of the paper3.Conclusion (1 page)The purpose of the studyThe resultsThe methodComparison with the results from similar studiesCritical discussion of your own studiesFurther studies4. consider opponents points too
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Zhang, Jiaxin. "Factors affecting Chinese consumers buying luxury goods overseas." Thesis, Linnéuniversitetet, Institutionen för nationalekonomi och statistik (NS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85416.
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Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically. Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically.
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Petrova, Nadya (Nadya Naydenova), and A. Todd Templeton. "Foreign trade zones and bonded warehouses for luxury goods." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81103.
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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 63-64).
We explore and compare the benefits of establishing and operating Foreign Trade Zones (FTZs) and Bonded Warehouses (BWs) for luxury goods in North America, using the case of the distribution network of Ralph Lauren Corporation (RLC). RLC is a luxury brand company with about $7 billion annual revenue. With over 3 million square feet of warehousing facilities in the USA, the company wants to explore potential savings from changing the legal titles of four of its existing inventory holding and transload facilities to either FTZs or BWs while considering the respective complexity and cost of setting up and managing the zones. To eliminate one of the FTZ and BW options, we measured both of their operational fits to the metrics of RLC's facilities. We found out that BWs are not a viable alternative for large-scale facilities such as RLC's because of the complicated Customs and Border Protection control they require. Furthermore, to determine which, if any, of the facilities should be transformed into FTZs, we conducted a cost-benefit analysis and evaluated the Net Present Value of the projects. As a result, we found out that it is financially beneficial to transform two of the four facilities under consideration, leave one in its current state, and explore the future strategic role of the fourth facility to determine the value of its FTZ transformation. We also suggest possible operational opportunities that may increase the FTZ benefits for the RLC North America network.
by Nadya Petrova and A. Todd Templeton
M.Eng.in Logistics
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Nardini, Riccardo <1994>. "A Deep Insight Into The Personal Luxury Goods Industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15434.
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L’obbiettivo della mia tesi è analizzare il mercato del lusso attraverso 4 differenti prospettive: storica, economica, sociale e numerica che mi permetteranno di affrontare alcuni degli argomenti principali di questo settore. Successivamente collegandomi alla prospettiva numerica mi focalizzerò su uno dei più importanti settori del lusso: i personal luxury goods. Riguardo questi ultimi, tratterò alcuni che ritengo i temi principali come l'importanza del mercato cinese, i luxury conglomerates come LVMH e i suoi maggiori competitors, e in fine concluderò con un focus sulla gestione del brand. Il terzo capitolo riguarderà la presentazione di una strategia di Retail management attuata dall’azienda leader del settore: Gucci, che ho avuto l’opportunità di conoscere attraverso alcuni progetti realizzati in questi mesi di stage all’interno dell’ufficio Merchandising Women’s Ready To Wear.
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Snakers, Elsa, and Elise Zajdman. "Does experiential marketing affect the behavior of luxury goods' consumers?" Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801.
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Nowadays we are in a very competitive market where products have all very sustainable competitive advantages. It is difficult to find the difference between products. Finding a new way to reach this advantage of differentiation from one to another is becoming the key issue for companies to survive in this context. Traditional marketing strategies focusing on price or quality are not anymore a long-term source of differentiation and competitive advantage. A way to reach differentiation is by means of a much stronger focus on the customer. Experiential marketing is this new way by making the customers living an experience through the creation of emotions. Experiential marketing has for goal to create emotions to the customer that lead to enjoy an experience for the consumer and affect his attitude and behavior. It is very useful as a differentiation strategy to sell utilitarian product from everyday life. However aesthetic products like art or luxury products created by the genius of artists and couturiers create emotions by themselves. So, we focused on the luxury goods field because we wanted to know if experiential marketing had an effect on consumers in this field even if luxury goods products already create emotions by themselves. Moreover, some people are more sensitive to emotions and aesthetic than others. We also wanted to know if experiential marketing had an impact on these people. Our paper tries to go further on this subject by comparing to types of store of the company Lancel (a luxury company of leather goods) one is using experiential marketing and the other is not.
For our research we first had to read scientific articles, books and previous studies on emotions and experiential marketing. Then, we developed three hypotheses which helped us to conduct our research and draw conclusions. Those hypotheses have been discussed by conducting a mixed research that is to say by combining a qualitative research with a quantitative one. In the quantitative research we compared the emotions felt and the purchase intention in the different stores of Lancel to see if the store which uses experiential marketing has better results. In the qualitative research we wanted to know the reasons why Lancel has developed this new concept of store. The quantitative research was conducted by administrating questionnaires in the different stores of Lancel. We had a deductive approach. The qualitative research, based on a descriptive approach, was carried out by creating structured interviews. The results we were enable to get thanks to these data, allowed us to draw conclusions regarding our research. In this paper, we compare emotions people feel in a store that uses experiential marketing and in a one which doesn‘t to see if there are differences in their attitude and behavior due to experiential marketing.
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Querin, Giovanni <1996>. "Luxury goods consumerism in China through Chinese e-commerce platforms." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18223.
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Thanks to the fast growth of online economy, China has become one of the largest consumers of luxury goods in the world. The main object of this thesis is to analyze the luxury goods consumption in China with a focus on the different strategies adopted by luxury brands. The evolution of e-commerce has brought together a plurality of services that give considerable advantages to buyers and sellers and has changed the traditional commerce on a global level. For this reason, luxury brands have created personalize plans, for example through Chinese e-commerce platforms, for attracting new consumers and meets the needs of young generation. Today, for most of luxury brands, turning to Chinese e-commerce is no longer an option, but it’s a real necessity. First of all, the thesis will give a general overview of the development of cross-border e-commerce in China, with a focus on the different strategies adopted by luxury brands for reaching Chinese customers. Every day Chinese buyers are looking for a richer experience, they spend time for discovering brands and products: it is important that companies publish useful contents and elements of entertainment on e-commerce platforms. For understanding the importance of Chinese digital platforms, companies have decided to create an important presence across the digital networks and they are trying to link the marketing plan with the e-commerce one. Nowadays Chinese e-commerce market is affected by a real problem: the counterfeit market. Counterfeit products have an impact that goes beyond the purely commercial or folkloric aspect. It’s a real industry that with its illegal conduct creates serious damages not only to counterfeit brands, but also to world trade and consumers. For this reason, many luxury companies have decided to combat fake products on Chinese e-commerce platforms and adopt a uniform strategy. Recently the international holding Kering Group (which includes brands such as Gucci and YSL) filed a lawsuit accusing Alibaba’s of encouraging, assisting and profiting the sale of fake products. The last chapter of the thesis underlines how the COVID-19 crisis has changed the luxury goods consumption in China.
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Le, Aileen. "Understanding the Luxury Handbag Market: Do Used Handbags Make Viable Investments?" Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/474.
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This thesis investigates whether luxury handbags in secondary markets make for viable invesments. Reasoning for the investment potential of designer handbags is primarily based on the excessive retail price increases of luxury goods. Prices of handbags were collected from FashionPhile, a source that provides product authentication. The analysis attempts to understand characteristics of the FashionPhile market and how prices changed from April 28, 2006 to March 2, 2011. This thesis identifies which brands and models of handbags had the highest returns and which brands have the highest resale potential. Insight into when the highest and lowest market prices for handbags occurred for each brand is also included.
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Tansoy, Dilek, and Yi Linn Teo. "Supply chain network considerations for e-retail of luxury goods in Canada." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/77468.
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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 85-89).
The Internet has changed the way people purchase goods in the 21st century: many types of goods and services have become available online. Luxury goods followed this trend after an initial delay, primarily due to the nature of these goods. At the time of the preparation of this document, there were no proven guidelines for building the most successful e-retail website for luxury goods from the brand management and profitability perspectives. Ralph Lauren (RL) is an established American brand, well known for quality and consistent style in the following categories: clothing for women, men, and children; home goods, accessories; and fragrances. RL Corporation houses many labels that constitute premium and luxury offerings. RL currently sells through the Internet in many countries, in addition to countless company owned stores, 9 flagship stores, department stores and boutiques distributed around the world. To continue growth, RL wants to launch an e-retail website for Canada. This thesis aims to provide supply chain network considerations for the successful operation of the Canadian e-retail website for RL. These considerations stem from a careful look into potential luxury website characteristics that would meet the company objective of elevating the brand towards the luxury category. It is recommended that RL secure expansion capacity that will likely be necessary for B2C operation at its Toronto distribution center (DC). In addition, material handling equipment that will process a high volume of small orders should be placed in this DC. The Vancouver cross-docking facility could be expanded in the future as prompted by sales volume and coupled with a DC to cater to the West Coast of Canada. Also, it is recommended that advanced customer tracking systems and databases be employed, especially to determine high value customers for tailored offerings in the luxury segment.
by Dilek Tansoy and Yi Linn Teo.
M.Eng.in Logistics
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Dejin, Emmie, Amanda Lindström, and Alicia Åberg. "Swedish Luxury Leading the Way Toward Sustainable Change : An explorative study investigating sustainable change in the Swedish luxury goods industry." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53027.
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Background: Luxury is growing in market size and a wider group of consumers are setting new demands in the industry. The increasing awareness of the environment has put the industry in a direction towards sustainable change. For organisations to implement sustainable strategies successfully, the initiatives must be coherent with the organisation’s cultural values and purpose thus must consider internal and external factors. Purpose: The purpose was to gain an understanding of what driving forces impact organisations in the Swedish luxury goods industry, to work with sustainability. Furthermore, the aim was then to understand how organisations in the said industry are addressing changes toward sustainability. Method: The research conducted followed a qualitative design, an inductive approach and an explorative nature, all under an interpretive philosophy. The data consisted of existing literature and collected empirics in the form of semi-structured in-depth interviews. The collected data were analysed with thematic analysis and interpreted through the theory of organisational change management. Conclusion: The indicated drivers from the research consisted of the pressures from the external environment, e.g. politics and economic incentives, and the need to evolve in coherence with industry transformation, based on changing customer demands. The industry is addressing it through taking greater responsibility and counteracting mass consumption for instance by adopting a holistic view of sustainability. In conclusion, sustainability is considered a natural attribute of Swedish luxury goods. The result was summarised in the framework Sustainable Change Management – a Framework for the Swedish Luxury Goods Industry (see figure.1).
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Lu, Yang, and Yue Yuan. "To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357955.
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As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. We conduct a quantitative research and collect 315 valid questionnaires from Chinese luxury consumers. In questionnaires, we ask them to rate the perception of luxury goods and their willingness to buy when the price is reduced by 20% and 40% respectively. We perform multiple linear regression with SPSS. The results show the value perception in the individual dimension has positive impact on the willingness to buy, and the more price is reduced, the more impact it will have, whereas, the value perception in the functional dimension is not significantly related to the willingness to buy under both price reductions. The value perception in the social dimension is positively related to the willingness to buy when the price is reduced by 20%, but there is no significant relationship when the price is further reduced by 40%.
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Holm, Joanna, and Sofia Green. "The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16788.
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Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. The survey was addressed to young women that came from China, in the ages 20-25 year old. It was of interest to get answers both from young women that are luxury consumers and from those who are not, in order to get a hint of how they relate to luxury goods in general. As a complement to the survey, a qualitative focus group interview was made with five young Chinese women in the age 22-24 year old. Theory: The theoretical framework includes theories about; luxury, reference group, family, roles and status, motivation, attitudes and beliefs and the buyer decision process. Conclusion: The results show that young Chinese women’s consumer behavior is in some aspect in the process of change. For example, they now want to stand out, but subconsciously they still act upon what earlier theories have claimed, to be like everyone else, because it is firmly rooted in their behaviors. This shows that they are in the process of a behavioral change towards acting more individualistic. Young Chinese women's consumer behavior is characterized by the fact that they have a positive attitude towards buying more luxury goods in the future, both for personal reasons but also because it will help their career and make them seem more professional. Although, they consider there to be some risks with buying luxury goods, both social and economic. Concerning the buyer decision process they research about the product, either by reading magazines looking on the Internet or talking to their friends. Today almost every purchase, regarding luxury, is planned and often based on personal opinions but sometimes with the regards of others opinions, like friends and family.Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
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Wenxi, Lyu, and Gong Yi. "The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48958.
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China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. There is a lack of study of Chinese female consumers on the luxury market; the primary purpose of this study is to research what factors affect female consumer behavior on the luxury goods markets in China. In order to do the research, a qualitative study has been conducted via doing semi-structured interviews with ten Chinese females aged between 35-45 and who own luxury bags. Thematic analysis was applied in this study and connected with the human behavior model closely and deeply. The study revealed that attitude to behavior is an essential factor for female consumers to purchase luxury goods. The behavioral and control beliefs are consistent with the needs of status, which also influence Chinese female consumers. Therein Chinese culture is an undeniable factor affecting them. However, normative beliefs have little impact in this field. These findings are favorable for Luxury companies to make appropriate female consumer-oriented marketing strategies in China’s luxury goods market.
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Fofana, Nathy Nabila. "Analysis of market potential of the Luxury goods industry in the West African countries." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192700.
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For decades, the African continent has been perceived in a negative way and it has not been easy to change this international perception of the continent. During the past few years a deep change has taken place in the continent and in the eyes of the world. Africa is now open for business and Africa is also able to compete effectively in the international luxury market. The luxury market is constantly rising but it is not fully present on the African continent yet. The objective of this thesis is to decide whether or not luxury companies should tap into that new market with a widespread penetration. Therefore, a market entry strategy, followed by a market research was conducted throughout the thesis. The luxury companies' international motives were analyzed. Then their current situation analysis led to the analysis of the geographic zone, Africa. It is about finding if the African market offer favorable conditions to luxury companies by examining the external environment and also the internal environment by analyzing the current luxury industry situation in Africa in order to confirm the market attractiveness of this area. The study was delimited to the West African Region, region that reseals a great market potential and a broad emergence of the middle class in perpetual search for self-esteem, given by luxury goods. African consumers' behaviors were also revealed and analyzed in this study. Thus, recommendations were elaborated in order to give some guidelines to the luxury firms if they decide to enter within the West African market.
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Wilcock, Benjamin Paul. "Provincial luxury : buying and selling high-end goods in Liverpool and Manchester, 1700-1800." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/provincial-luxury-buying-and-selling-highend-goods-in-liverpool-and-manchester-17001800(983ebf04-9a12-457b-942a-8ec9a8f22de6).html.
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This dissertation explores how high-end goods were bought and sold in Liverpool andManchester during the eighteenth century. It examines the physical development of the twotowns, and the behaviour of local suppliers and consumers. It will demonstrate that bothLiverpool and Manchester were able to sustain vibrant luxury economies prior to 1800. Thethesis will highlight how the consumer markets of Liverpool and Manchester bore differencesfrom one another in terms of their emphases on fashion, value and the lure of London. Byfocussing on the presence of high-end shops and the development of districts with a highvolume of such premises, it will show that the town’s suppliers were operating in organised andconfident – but distinct – commercial environments. It will also be shown that the efforts ofsuppliers to attract consumers from the highest ranks of society were successful, and that theelite in and around Liverpool and Manchester patronised local shops rather than London for themajority of their high-end goods. In doing so, this thesis aims to contribute to the discussion ofnorthern towns that has until recently been dominated by a focus of nineteenth-centuryexpansion and industrialisation. This thesis will make original contributions to a number of debates. It challenges sometraditional views of provincial emulation by evaluating the way goods were marketed andconsumed, revealing a more complicated role played by London in provincial markets than haspreviously been identified. In focusing on two rapidly expanding provincial towns with dramaticpopulation growth during the eighteenth century, the thesis extends the analysis that has beenundertaken of the shopping streets of London and provincial ‘leisure towns’ to new and evolvingconsumer markets. By exploring the spending habits of members of the elite in and aroundLiverpool and Manchester, this thesis identifies nuances in elite spending that expands on thevery recent examination of this group as consumers. The first half of this thesis explores the commercial environments of Liverpool and Manchester. Chapter One examines the way the towns were perceived by visitors in terms of the fashion, trade and character of the people. It argues that while both towns were seen as thrivingcentres for trade, the nature of their expansion was perceived differently. The chapter alsoaddresses a temporal shift in the perception of luxury consumption from residents in the townsthat is in keeping with the wider debates on luxury in of eighteenth-century Britain. Chapter Twodiscusses the creation of districts with high concentrations of luxury shops in both towns, andhighlights the relationship between shopping streets and urban improvement. The second half of the thesis looks at the way people operated in the towns. Chapter Three focuses on suppliers, identifying key individuals whose behaviour epitomised the main differences between the consumer markers in the towns. It examines newspaper advertising and trade cards to explore how suppliers marketed themselves to attract customers of the highest status and spending power. Chapter Four examines some of these elite consumers, and argues that patterns in habits of consumption within the elite are a useful way of re-examining influential and important groups that have been relatively neglected in terms of their spending.
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Shin, Elena, and Maud Bouxirot. "The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-160.
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The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market.
The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable.
In order to get information for our thesis we used a qualitative approach (by doing a focus group) and a quantitative approach (by using questionnaire). Our sample can be described as girls aged from 20 to 25 and living in the area of Honk Kong, Taiwan and China (Mainland)
To retrieve information we focused on different variables intervening in the consumer behaviour such as perception, learning and memorisation, motivation and attitude. We investigate perception through, knowledge, symbolism and risks perceived, the learning and memorisation process were evaluate through information , the motivation and attitude were measured through the intention to buy.
As a result of this study we find out some similarities in behaviour in the different geographic areas investigated. These findings can lead to the glob-alization of some specific points of the marketing mix. However great dif-ferences between the regions also appeared and they should be taken in consideration in the marketing strategy in order to be successful.
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Marcelo, Camila Vitorino. "Vestuário de moda luxo no Brasil: um estudo sobre a qualidade e a terceirização no processo produtivo." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-30112016-004750/.
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Ao se pensar em produto de vestuário de moda luxo, tem-se como premissa um alto valor agregado que expressa uma qualidade diferenciada e quase exclusiva. Surgem questionamentos sobre a manutenção da qualidade de um produto de moda luxo diante seus processos terceirizados de desenvolvimento e produção. O aumento da utilização da estratégia de terceirização de processos que não compõe o core business das empresas se fez presente no setor de moda. As confecções de moda com caráter de luxo no Brasil não fugiram à regra, e passaram a terceirizar algumas partes de seus processos de desenvolvimento e produção com o objetivo de aumentar sua capacidade produtiva. Partindo do exposto o presente estudo tem como objetivo estudar o produto de moda luxo e sua qualidade a partir da terceirização. Para tal foi estudado o luxo, seus conceitos e parâmetros, produto de moda luxo, qualidade deste produto, seu processo de desenvolvimento e produção, buscando identificar possíveis inadequações com base em um estudo de caso. Em relação aos procedimentos metodológicos, a presente pesquisa é caracterizada como exploratória, bibliográfica, documental e estudo de caso. O instrumento para coleta de dados foi observação de campo acompanhada de entrevista semiestruturada aplicada com indivíduos que tenham contato direto com o desenvolvimento e produção de produtos de vestuário de moda luxo, utilizando como estudo de caso uma marca de moda luxo renomada localizada na zona oeste da cidade. Percebe-se que há uma diferença entre os parâmetros do que é moda luxo para o consumidor nacional e internacional, e que de alguma forma a terceirização influencia na qualidade do produto final de vestuário de moda luxo no BrasilWhen thinking of luxury garments, there is a premise of a high added value and near exclusivity. Questions arise as regards to sustaining the quality of a luxury fashion product with its outsourced processes of development and production. The increased use of an outsourcing strategy for processes that do not make up the core business of enterprises has been present in the fashion sector. The luxury fashion manufacturers in Brazil did not escape the rule, and began to outsource parts of their development and production processes in order to increase their production capacity. From the aforementioned, the present paper aims to study the luxury fashion product and its quality with outsourcing. To that end, luxury was studied, taking into consideration its concepts and parameters, the luxury fashion product, the quality of this product, its development and production processes, seeking to identify possible inadequacies based on a case study. Regarding the methodological procedures, this research is characterized as exploratory, bibliographical, documentary and as a case study. The instrument for data collection was a field observation along with a semi structured interview with individuals who are in direct contact with the development and production of luxury fashion apparel products, using as a case study a renowned luxury fashion brand located in the west borough of city. What has been gathered is that there is a difference between the parameters of what is luxury fashion for national and international consumers and that somehow, outsourcing influences the quality of the final luxury fashion apparel product in Brazil
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Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.
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Luxury fashion brands seem to contradict sustainability. The values of sustainability are commonly associated with terms such as sharing, collaboration, austerity, and collective thinking. Luxury, however, is associated with excess, self-indulgence, delight and decadence (Kapferer & Bastien, 2012:360). Further paradoxes exist where the apparel of the luxury consumer is often manufactured by labourers in low wage-paying producing countries. High wastage is evident in the seasonality of the fashion industry. However, work opportunities are created by the fickleness of the fashion industry and the constant need to own the most current designs (Black, 2012:8). Owing to the high visibility of luxury fashion and the contractions between one -- on the one hand -- supplying income to families by way of employment and -- on the other hand -- not complying to sustainable international human resource practices, fashion brands are the focus of many non-governmental organisations (NGOs) that use the mass media to expose any social wrongdoing in the industry. Luxury fashion brands are constantly in the spotlight, as highlighted in articles posted by the Clean Clothes campaign, a custodian for employees in the global garment industries; Greenpeace; and People for the Ethical Treatment of Animals (PETA). An example of such practices was when Greenpeace reported in 2009 that shoe brands such as Timberland and Clarks were manufactured from leather sourced from the hides of cattle in illegally deforested areas in Brazil. This provided negative publicity for these luxury shoe brands as well as for the Brazilian government that was financing this project (Vurro, Russo & Perrini, 2009:609). The luxury fashion brand industry, as well as the consumers of luxury fashion labels, are accused -- often only for the sake of sensationalism -- of living in the lap of luxury whilst maintaining a supply chain that is riddled with unsustainable practices. The social structure and hierarchy of patrons within a community have, since the Middle Ages, been signalled by the clothes they wore. Social class was a birthright. Today, sporting luxury brands continues to serve as status symbols, but unlike mediaeval times, it is not limited to people with a high social standing at birth as one can work for status, and purchase the items because one deserves them. (Han, Nunes, & Drèze, 2010:15). In 2009, during the International Herald Tribune (IHT) Suzy Menkes, the fashion editor at The Herald, called for “luxury”’ and “fashion” to be separated. Luxury prides itself in its handcrafted garments manufactured by respected tradesmen in the industry. The outcome is that the manufactured goods are made to last a lifetime (Gibson, 2012:23).
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LaVan, Lauren. "A global strategic financial analysis of the luxury retail industry." Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/867.
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A global strategic financial analysis of the luxury retail industry was conducted. The research entailed comprehensive analyses and forecasts of the global economy, the luxury retail industry and four of the most prominent, multi-national luxury goods firms in the world. These companies included: Coach, Michael Kors, Tiffany & Co., and LVMH Moet Hennessy, whom market among the world's finest personal luxury goods from handbags, clothing and accessories to diamonds, jewelry, watches, fragrances, cosmetics and wines. The macroeconomic analysis focused on factors pertinent to the luxury goods industry such as: (1) the lasting effects of the global financial crisis, our gradual emergence from the Great Recession and the impact these conditions have had on consumer spending and confidence; (2) the generational shift of consumers from the retiring baby boomers to the technologically savvy Generation Z and their unique demands for products as well as experiences; and (3) the growth and demand from emerging economies, especially China which is the globe's top luxury nationality accounting for 25% of all luxury purchases worldwide. Comprehensive financial ratio analyses, SWOT assessments, technical trends and forecasts of revenues, earnings and share prices for the four companies, resulted in recommendations to investors and advice to top management of the four firms. Luxury retail is a fascinating, recession resilient industry and it is expected to reach €1 trillion within the next 5 years. However, regardless of how successful firms in this industry have been in the past, to survive and continue to succeed, it is imperative that they remain flexible and adaptable in this ever-changing world.B.S.B.A.
Bachelors
Business Administration
Finance
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Busse, Michele Conrady Chet Guy. "Got silk? buying, selling, and advertising British luxury imports during the Stamp Act Crisis /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3993.
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Teiking, Alina. "Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/22879.
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Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian luxury consumers’ characteristics as well as their value perceptions towards luxury are crucial in order to create an effective marketing strategy. This study investigated the value perceptions and purchasing motives of 428 Brazilian consumers. Brazilians purchase luxury goods in order to conspicuously put them on show to certain social reference group or to the general public. Thus, they display their wealth, income and social status. Social groups therefore play a distinct role in the purchasing decision process. Moreover, Brazilians are found to be hedonic consumers, seeking pleasurable moments and the reduction of stress when consuming luxury products. In addition to that, they use luxurious products to express their own personality. Brazilians hence place a much higher importance on self-expressive, emotional product benefits rather than on rational, functional product benefits. Marketers of luxury goods are advised to make use of this knowledge in order to adequately address consumers’ needs, wants and beliefs. The study focuses on consumers living in Rio de Janeiro and does not take into account different value perceptions on different luxury product categories. Therefore, suggestions for further research include replicating the study in different Brazilian regions and probing for differences among product categories.
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Gomes, Mariana Helena Almeida Ferreira. "Online resale of luxury goods: The new luxury." Master's thesis, 2021. http://hdl.handle.net/10071/23519.
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The purchase of pre-owned luxury goods is now a worldwide trend. The search for sustainable consumption and the desire for luxury products have made this market grow exponentially in recent years. The present research aims to analyse the second-hand luxury market in Portugal, focusing on the online. This study aims to answer the following questions: (1) What are the main reasons for purchasing second-hand luxury products, mainly through digital? (2) Is the first-hand luxury consumer a second-hand luxury consumer? And (3) How is the shopping experience? Positive or negative? For that, a qualitative method that counts with four interviews to Portuguese luxury resale companies, and a quantitative method with an online survey distributed to 241 second-hand luxury consumers living in Portugal was done.
The research results reveal that (1) The main reasons for purchasing second-hand luxury in general and online in Portugal are: the product being cheaper, access to rare products, search for a more responsible consumption, the ease of access to a greater variety of products, compare prices, read testimonials from other consumers, have access to promotions and not having to leave home to make a purchase; (2) The consumer who buys second-hand luxury also buys first hand luxury products; and (3) The experience of buying second-hand luxury in Portugal is positive.A compra de produtos de luxo em segunda mão é agora uma tendência mundial. A procura por um consumo sustentável e o desejo por produtos de luxo fizeram com que este mercado crescesse exponencialmente nos últimos anos. A presente investigação tem como objetivo analisar o mercado de luxo em segunda mão em Portugal, com foco na comercialização online. Pretende-se responder às seguintes questões: (1) Quais os principais motivos de aquisição de produtos de luxo em segunda mão, principalmente através do digital? (2) O consumidor de luxo em primeira mão é consumidor de luxo em segunda mão? E (3) Qual a experiência de compra de produtos de luxo em segunda mão em Portugal? Positiva ou negativa? Para tal, foi realizado um estudo qualitativo que conta com quatro entrevistas a empresas portuguesas de revenda de luxo, e um estudo quantitativo através de um inquérito online distribuído a 241 consumidores de luxo em segunda mão residentes em Portugal. Os resultados do estudo revelam que (1) As principais razões de compra de luxo em segunda mão em geral e online são: o produto ser mais barato, acesso a produtos raros, consumo mais responsável, acesso fácil a uma maior variedade de produtos, comparar preços, ler testemunhos de outros clientes, acesso a promoções e não ter que sair da casa para comprar; (2) O consumidor que compra luxo em segunda mão também adquire produtos de luxo em primeira mão; e (3) A experiência de compra de luxo em segunda mão em Portugal é positiva.
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Castanheira, Rita Gouveia Salgado da Gama. "Conceptual consumption : luxury and practical goods." Master's thesis, 2012. http://hdl.handle.net/10400.14/10198.
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Conceptual consumption has been the subject of much research attention recently. However, its impact on physical consumption remains unexplored. There is contradictory research that point towards two different perspectives. Some research suggests that conceptual consumption will lead to an increase of physical consumption while others defend that conceptual consumption will contribute to a decrease of the physical consumption. This paper attempts to test whether conceptual consumption increases or decreases physical consumption. Also, it studied if the previous effect was dependent on the type of product. Additionally, it investigated tightwad and spenderthrift behaviors and checked whether these moderate the effect of conceptual consumption on physical consumption of both type of goods. The results showed no statistical evidence of an interaction between the type of product and conceptual consumption. However, a positive and statistically significant correlation between the purchase intentions of practical goods and tightwad was found. Moreover, an equivalent positive and statistically significant relationship between the purchase intentions of luxury goods and income satisfaction was encountered. These findings bring further insights into understanding the phenomenon of conceptual consumption.Recentemente, o consumo conceptual tem sido alvo de muita pesquisa. No entanto, o seu impacto sobre o consumo físico permanece insuficientemente explorado. Existem estudos contraditórios que apontam para duas perspectivas diferentes. Alguns autores defendem o facto de que o consumo conceptual levará a um aumento do consumo físico, enquanto outros defendem que o consumo conceptual contribuirá para uma diminuição do consume físico. Este trabalho procura testar se o consumo conceptual aumenta ou diminui o consumo físico. Adicionalmente, estudámos se o efeito anterior está dependente do tipo de produto. Investigámos também os comportamentos de consumidores com menos e mais propensão para gastar (tightwad e spenderthrift, respectivamente) e verificámos se estes controlavam o efeito entre consumo conceptual e físico de ambos os tipos de bens. Os resultados não mostraram nenhuma evidência estatística de uma interação entre o tipo de produto e o consumo conceptual. No entanto, existiu uma correlação positiva e estatisticamente significativa entre as intenções de compra de bens utilitários e tightwads. Também constatámos uma relação positiva entre as intenções de compra de bens de luxo nos consumidores com elevada satisfação perante o seu rendimento. Estas descobertas comportam novas perspectivas para a compreensão deste fenómeno de consumo conceptual.
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Marcelo, Ricardo Martins. "Luxury goods externalities, taxation and endogenous cycles." Master's thesis, 2012. http://hdl.handle.net/10400.14/12478.
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This thesis aims to analyze aggregate instability due to volatile expectations in a simple
OLG model with money. We assume there are two types of goods, necessity and luxury
goods, from which agents take utility, with the particularity of having a consumption
externality affecting the consumption of the latter. We also assume government to follow
a balanced budget rule with public spendings financed exclusively through consumption
taxation. Tax rates for each type of good may be different and may to react to the
cycle. We verify that the distinction between necessity and luxury goods is not relevant
for the emergence of indeterminacy, if there is no government intervention and if the
externality has no influence. Then we show that the fiscal policies considered may create
local indeterminacy, in the absence of externalities, if tax rates are strongly pro-cyclical
or counter-cyclical. We also show that externalities, per se, may create indeterminacy.
However, consumption taxation can, in fact, be a stabilizing instrument, by eliminating
local indeterminacy, if one of the tax rates is set pro-cyclically (counter-cyclically) for a
positive (negative) externality degree.
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Chen, Shih-Ying, and 陳思穎. "Cross-group Analysis of Luxury Goods Consumer." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/22421269040367037327.
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碩士國立臺北教育大學
文化創意產業經營學系
103
This research intends to present reasons why people are willing to buy luxury goods and to explain why the percentage of their incomes spent on these goods differs greatly between different groups of people. Traditionally, all high end boutiques consumers were expected to be found on top of the pyramid consumers usually in the high income earners circle, but with new economic development, a new concept known as "Trading up" and other factors have changed this view. Now, the consumers of luxury goods are not only confined to the higher income earners; many papers have pointed out that at present many of the young consumer, even though their income is not very high, still love luxury goods and often buy products from high end boutiques. Thus, this brings out an important observation, while high earners spent a minimum percentage of their incomes to buy luxury goods; their low income counterparts spent a much greater percentage to buy luxury goods. Why they do it? Because of motivation, the need to stand out and have a sense of better self, look better and feel better. Also, this article is to discuss the current focus mainly from boutique consumers in Taiwan and the consumer's motivation to buy high end products. In addition, with the use of hierarchical linear model analysis across different boutique consumer groups, we explore the specific motivations of their individual purchases. Purchasing luxury goods, has always been directly connected with the society's perception only the rich could buy luxury goods, now, this is no longer the case. This article is written in response to current consumer trends, so it is focused finding out why the willingness of consumers to pay more for luxury goods even though they have to spent a much higher percentage of their income doing so. In addition, this research explores groups of different type of consumers of luxury goods. High income earners, young and wishing to stand out among their peers, men and women, and different age groups. In addition, none of the previous related studies did explore a large part of the aesthetic quality, this research explores that quality and defines different opinions about it. In conclusion, this research observes the opportunity for luxury good producers to have a greater reach for their products, not only the rich but the highly motivated and the want to be different type of customer can now buy as much as the high income earner, thus, not, it is not only money what a customer needs to buy these products, but also inspiration and motivation can be powerful reasons to buy luxury products like never before.
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Setiobudi, Kenny Jonathan, and 楊政德. "Penetration Levels of Luxury Goods Market in Taiwan: Income versus Luxury Value." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6yv522.
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碩士逢甲大學
國際經營與貿易學系
106
In order to explore customer perceptions of and motives for purchasing luxury goods, current information are simply insufficient to paint the whole portrayal of luxury consumption. Therefore, identifying appropriate market for luxury goods bases has been a habitual problem in marketing. By using statistical tests, this study examines the effects of luxury value and income towards luxury penetration. Data were collected using several focus groups and surveys in Taiwan. The main contribution of this paper is to explore a multidimensional framework of income and luxury value as the major underlying foundation to establish an understanding of luxury consumers by comparing the predictive power of income and luxury value orientation in the context of luxury goods. The main findings of this paper is that there is a significant relationship between income and financial value and that income and individual value affects luxury penetration level positively. Results of this study have direct implications to improve modern luxury goods marketing. The path to fully understand modern luxury goods marketing is still not finished and will never be in this ever-changing world. Therefore, this empirical study could be another beacon to shed lights on the matter.
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Lin, Hsin Mei, and 林心玫. "Re-Exploring the Comsumption Value of Luxury Goods from the Comsumption Analysis of Used Luxury Goods-Comsumption Practices Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ffch39.
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碩士淡江大學
國際商學碩士在職專班
101
This paper investigates the consumer behavior of luxury goods, then compare with the comsumption analysis of used luxury goods, to re-explore the comsumption valure of it. Through this study, we discovered that the motivation among consumers inner desire is to feel dignitary, no matter what kind of luxury goods they purchase. Most consumers prefer to buy first-hand luxury goods when they have enough money, however, some consumers will find some other ways to purchase used ones when they are lack of budgets. Most consumers declare that they will not buy any used one, especially in the case of similar prices between two kinds of luxury goods, unless they received them from their relative or friends. They will just pay a little more money to get a new one, rather than worrying about the source of used luxury goods. This study find out that the comsumption value of luxury goods is almost equivalent to the consumer motivation. Although the purchase motivation between luxury goods or used luxury goods are the same, but consumers can not receive the same value. It means that buying used luxury goods can not feel dignitary. People who insist to buy first-hand luxury goods is because they want to enjoy the feeling of being served, thus driving the majority of consumers to purchase at the boutique store.
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TZU-YI, WANG, and 王芷逸. "The Performance Evaluation For Global Brand - Luxury Goods." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rtrcf3.
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碩士東吳大學
EMBA高階經營碩士在職專班
105
The global luxury goods industry has been sink into the hard time since 80’s. After that, the operator of luxury goods industry trying the best to explore marketing advertisement in various forms into people’s life, and always build up the image of honorable to make us eager to have. In fact, part of brand’s business performance are in the situation of over rendering sometimes due to huge marketing expense or other issue. In this paper, the Dynamic DEA research is based on the performance data which provided by the third-party neutral accounting firm and from each luxury brand’s official website from 2013 to 2015(part of brands do not explore annual report in official website and accounting firm either, so they will not included in this research). The main results are summarized as follows: 1. During the period from 2013 to 2015, the adjustment of the number of "employees" decreased from -15.22% to -7.93%, and the amplitude was improved year by year. 2. During the period from 2013 ~ 2015, "the fixed assets" adjustment range from -73.25% to -33.54%, amplitude adjustment improved year by year. 3. During the period from 2013 ~ 2015, "the income" adjustment from 4.87% to 25.83%, indicating that the amplitude is not optimistic about the year after year.
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Jo-wei, Hu, and 胡若瑋. "The e-Marketing Strategy of the Luxury Goods." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/99190969587944761652.
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碩士國立臺灣大學
國際企業學研究所
89
Abstract Research Title: The e-Marketing Strategy of the Luxury Goods School:Department of International Business, School of Management, National Taiwan University Year:2001 ByHu Jo-wei Adviser:Dr. Tang Ming-je The applications for the Internet technology have extended from communications to commerce. Those products and services that were delivered via traditional channels have been provided over the Internet. Books, CDs, flowers, toys, apparels, and even airline tickets are sold now in the virtual marketplace. Though most of the items are of the low-cost daily commodities that are mass-manufactured in standard specifications and quality, luxury goods have also begun to be shown and sold in the cyberspace. The 4Ps theories are still applicable in the age of e-marketing. Products, Price, Place, and Promotion are equally important as before. Researchers have found that Internet is an effective vehicle for branding, which is essential to business performance of a retailer. Since the early adopters of the Internet tend to be younger in age and in professional businesses, it is not of long-term benefits for a company if it fails to recognize the power of the Internet. The Internet, with its capability for real-time and interactive communications, can be designed for targeting with the cost lower than traditional media. Luxury goods industry relies on the brand value to create and enhance sales. The brand itself is one of the selling points for the goods. It is the symbol of prestigious social status and enjoys little price elasticity. Though the touch and texture of the goods and the ambience cannot be experience directly over the Internet, shopping online is more convenient and the goods are less expensive. This thesis examines the e-marketing and e-commerce strategies of the pure dot-com luxury goods retailer Ashford.com and the established fashion and luxury brands like Tiffany’s, Sotheby’s and LVMH. The research finds that Internet is an effective channel for branding and promotion. Also, the integration of online and offline advantages is key to the success of e-marketing and e-commerce for luxury goods.
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Fernandes, Rita Abrantes Leite Rodrigues. "The devil wears Prada : counterfeit in luxury goods." Master's thesis, 2018. http://hdl.handle.net/10400.14/25278.
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All over the world, the market of luxury products has been significantly increasing. Following an almost parallel trend, the grey market of counterfeit luxury goods, has also been exponentially growing. To fight against this tendency, and to avoid losing a relevant part of their business, luxury brands need to develop new strategies. Such strategies can be directed not to fight the black market itself, but to better understand consumers’ perception of luxury items and try to change consumer perception about counterfeit goods. To try to understand consumers’ perception and to see their reaction to a threat, this thesis compiled a comprehensive online survey, where participants faced several scenarios with luxury and counterfeit goods. Besides, in half of the scenarios, participants were exposed to a self-threat. The results showed that threatened consumers tend to better accept counterfeit in luxury goods while increasing their sense of fashionable to protect their identity. However, when they were threatened their likelihood to purchase luxury perfumes surprisingly decreased. Consumers’ age influenced the likelihood to purchase a counterfeit luxury perfume in the same way as current occupation and monthly income influenced the likelihood to purchase a counterfeit luxury handbag. The results also showed that consumers that relate a high value-expressive function to genuine luxury goods, have more sensitive moral beliefs from other people buying counterfeit luxury goods. It was also concluded that consumers’ are willing to pay more for some product that may restore their self-image previously threatened.O mercado dos produtos de luxo e o mercado da contrafação dos mesmos tem sofrido um aumento significativo. Para combater esta tendência e para evitar perdas de negócio, as marcas de luxo têm de começar a desenvolver novas estratégias. Estas, não podem ser unicamente direcionadas ao combate do mercado clandestino em si, mas sim para uma melhor compreensão das perceções dos consumidores sobre os produtos de luxo e na tentativa de mudar as suas perceções sobre os produtos contrafeitos. Para perceber as perceções dos consumidores e analisar como reagem quando são ameaçados, esta tese foi elaborada com base num questionário online, onde os participantes enfrentaram diferentes cenários com produtos de luxo e produtos contrafeitos. Simultaneamente, em metade dos cenários, os participantes foram sujeitos a uma ameaça à sua personalidade. Os resultados mostraram que os consumidores ameaçados tendem a aceitar melhor os produtos contrafeitos como forma de aumentar o seu sentido de moda para proteger a sua identidade. Surpreendentemente, a probabilidade de comprarem perfumes de luxo diminuiu. A idade dos consumidores influenciou a probabilidade de comprarem perfumes contrafeitos da mesma forma que a ocupação atual e salário mensal influenciaram a probabilidade de comprarem malas de luxo contrafeitas. Os resultados também mostraram que os consumidores que associam a função de valor expressivo aos produtos de luxo, são mais sensíveis nas suas convicções morais sobre as outras pessoas comprarem produtos contrafeitos. Foi também concluído que os consumidores estão dispostos a pagar mais por produtos que possam restaurar a sua imagem, quando previamente ameaçada.
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HSIA, HSIANG-YIN, and 夏向瑩. "Luxury Goods Psychological Value Scale for College Students." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/50459876555912834929.
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陳則成. "Delving into the value of fashion luxury goods." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/42474325429405086492.
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Liu, Hsiu-Lin, and 劉琇玲. "A Study of Consumer Purchase Behaviors of Luxury Goods." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/jve789.
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碩士中國文化大學
國際企業管理學系碩士在職專班
105
The study focuses on luxury goods, exploring the relationships between consumer lifestyle, purchase motive and luxury goods purchase behavior. In the past, similar studies have mostly been applied in fields such as recreation and , tourism, sports merchandise, fashion , product design, etc. Rarely has the same approach been used to explore the lifestyles of luxury goods consumers. In today's competitive market, it is imperative for luxury goods manufacturers to sustain immaculate brand images, to pinpoint main consumer groups and to communicate effectively with clients—which are crucial factors in future marketing tactics making. Tiffany & Co. being one of the most well-known luxury brands worldwide is used as a tool of exploration in this case study to investigate: 1) Whether the consumer's buying motive affects the purchase of luxury goods。 2) How different lifestyles of consumers affect the purchase of luxury goods。. 3) Whether the purchase motive has an interference effect on the lifestyle and the buying behavior.
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Li, WeiTing, and 李瑋挺. "Taiwan female purchases the luxury goods the influencing factor." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08938807210169866596.
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碩士國立臺北大學
社會學系
99
2010 Executive Master Program of National Taipei University Thesis Abstract Thesis Title: Factors Affecting Taiwanese Women’s Purchase of Luxury Goods Total Pages: 30 Department: Executive Master Program of Department of Sociology (Student No.:79776905) Student:: Li, Wei-Ting Advisor: Dr. Sen, Yow-Suen Abstract The objective of this study was to investigate factors affecting Taiwanese women’s purchase of luxury goods. The sample was obtained from the social hierarchy section of the third survey in the fifth phase of “Taiwan Social Change Survey” conducted under the “Taiwan Social Change Survey Project”. As this study focused on female consumers of luxury goods, the subjects were limited to female consumers who had reached a certain level of economic status. Female consumers whose household monthly income was no more than NT$30,000 were excluded. The valid sample comprised 685 participants, and 1355 participants had missing values. The binary logistic regression analysis of the data suggested that “education level” and “reference group” were key factors affecting women’s purchase of luxury goods. In the aspect of education level, this study validated Bourdieu's argument that cultural capital can be converted into economic capital in specific conditions. However, cultural capital cannot be obtained without persistent investment of time and economic cost. Since highly educated women have relatively better economic conditions, they may have more consumption of luxury goods. In terms of the influence of relatives or friends who also buy luxury goods (reference group), the influence was found positively and significantly related to women’s purchase of luxury goods. This finding confirmed that women’s purchase of luxury goods is affected by reference groups. The above findings offered a different view of the new phenomenon in Taiwanese consumption culture. Keywords: consumption, economic capital, cultural capital, reference group
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KUMAR, AMIT. "UNDERSTANDING AND PREDICTING THE FACTORS AFFECTING PURCHASE INTENTION OF LUXURY GOODS." Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17003.
Full textAbstract:
The basic objective behind doing this project is to gain the knowledge about the Management
research and to interpret its various implications. I have selected the topic of
UNDERSTANDING AND PREDICTING THE FACTORS AFFECTING PURCHASE
INTENTION OF LUXURY GOODS.
In this project I have included the various concepts, effects and implications regarding to study
of MarketingResearch.
Doing this project, it helped me to enhance my knowledge regarding the field work.
Throughout the study I did undergo many new experiences related to people’s opinion as well
as their tendencies, experience, behavior, and awareness. Through this report I come to know
about importance of work and role ofdevotion towards the works.
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Su, Jui, and 蘇璿. "Luxury Represents My Heart! The Influence of Men’s Mate Guarding Motive on Purchasing Luxury Goods." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29568212649506806220.
Full textAbstract:
碩士國立中山大學
行銷傳播管理研究所
104
Besides purchasing luxury goods for themselves, it is also common that men purchase luxury goods as gifts for their mates in Taiwan society. This research proposes that a possible reason of this behavior is mate guarding motive. In other words, once men’s mate guarding motive is triggered, it would increase their willingness to purchase luxury goods. Three experiments were conducted in this research. The first experiment activated men’s mate guarding motive by reading a contextualized article and demonstrated the positive effects of men’s mate guarding motive on purchase intention of luxury goods. Additionally, men were more willingness to buy luxury goods as a gift to their mates rather than for themselves. The second experiment further investigated the interaction effects between product types (single vs. joint) and men’s mate guarding motive, which was activated by reading the same contextualized article. The results also showed that no matter there was a single product or were joint products in luxury goods advertising, men were also more willingness to buy luxury goods as a gift to their mates. However, joint products increased the difference between two kinds of purchase intention (other-gift/ self-gift). Third experiment examined the interaction effects between advertising visual background and mate guarding motive. The last experiment used a different way to trigger men’s mate guarding motive by watching a print advertisement with a short slogan. The results revealed that the advertised products would be perceived more luxury in a vertical (vs. a horizontal) advertising background. Moreover, there was a significant interaction effect between advertising visual background and men’s mate guarding motive. A vertical advertising background would strengthen the positive effects from activating men’s mate guarding motive on their purchase intention of luxury goods. In sum, this research demonstrates that men’s mate guarding motive plays an important role in purchasing luxury goods. As for other contributions, on one side, this research complements the theories in single vs. joint product and in image schemas; on the other side, this research balances the gender difference in responding mate guarding motive. According to the experimental results, this research also provides some design strategies in advertising for luxury brands as the practical recommendations.
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Pi-YuHuang and 黃碧玉. "The Influence of Financial Crisis on Luxury Goods –An Example of Imported Luxury Cars in Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37597666946936001201.
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碩士國立成功大學
高階管理碩士在職專班
98
The global financial turmoil in 2008 seriously attacked the Taiwan’s vehicles industry and made the vehicles sales market an extremely difficult field to survive, especially for the imported luxury vehicles which then was facing an unprecedented and stringent recession. Thus, it became a very important and hot research issue as to how to build an accurate forecasting model of vehicle market demand for car industry in Taiwan. Multiple regression model has been employed as the primary research method in this study. Also, E-views software was applied to analyze the time series data of the related variables affecting the demand of imported vehicles, which were collected during the time period ranging from January 2000 to June 2009. The problems resulted from autocorrelation and homoscedasticity in the time series demand model were identified, tested, and modified step by step until the final model are obtained. Furthermore, dummy variables were introduced and set in the model in order to investigate the extent of influence of the global financial tsunami on the demand of the imported vehicles. Empirical findings showed that, though not significantly, the global financial tsunami has negative impact on the demand of imported luxury vehicles. Besides, variables which significantly influence the imported luxury vehicles market include: registration of domestically produced cars, transportation consumer price index, Taiwan stock price index, prime loan rate, unemployment rate, crude oil price, and population. Among these variables, international crude oil price is the most critical one significantly influencing the demand of imported vehicles. The entire explanatory power of the final version of the demand model reached 84% high.
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謝雅喬. "An exploration study on consumer's new luxury goods purchase behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/22121452843682145695.
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Lu, Hui-Ling, and 呂惠玲. "The Study on Key Success Factors of Luxury-Goods Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/60716653266574501280.
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碩士淡江大學
國際商學碩士在職專班
96
During the past 10 years, the Luxury-Goods Industry has grown up rapidly, this industry has its strong potential from sales increase dramatically while the global stock markets have dropped down over 50% in 2005. Luxury-Goods is a kind of High Equity Product, the performance of High Equity Product is where customer willing to pay more for specific brand product than the similar product function even with cheaper price. Nowadays, Taiwan has encountered the international trading liberalization process, in order to maintain the competition advantage from oversea competitors, Taiwan must find the way to promote more our own branded product with high equity. There are two hundred years history of brand in Luxury-Goods Industry, this research adopted Cartier and Bally as a case study companies. The purposes of this research are two: (1) to explore the Key Success Factors in Luxury-Goods Industry, (2) to offer some strategies suggestion to the management level of Taiwan’s Luxury-Goods Industry. The findings of this research are: (1) Luxury-Goods companies are needed to establish the product differentiation, that is to construct brand identity. (2) The creative design and toward youth tendency are the objective of company. (3) The distinctive quality is the key factor for high image. (4) To control the image and service quality through the sales channel of specialty shop. (5) The activities of public relations and advertisement are the ways to develop the image. (6) A better understanding of product knowledge and friendly attitude of sales persons have critical influence to customer.
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Hsieh, Yi-chien, and 解怡倩. "New Entrance Creates the Competition Advantage in Luxury-goods Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/31229064737430724524.
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碩士國立中山大學
企業管理學系研究所
94
Despite of global economic depression, the luxury-goods industry has been thriving in the recent years. Luxury brands build brand images such as fashion, classy, and elegance. In this mature market, especially under the domination of 4 major luxury products groups , it is very difficult for a new luxury brand to survive as a late entry. In this paper, based on First-Mover Advantage Theories(Schnaars, 1986; Lieberman and Montgomery, 1988…etc) and the New Business Model(Hamel, 2000), we develop a structural model to discuss how could a new luxury brand succeed competing with existing brands and go international. Shawnyï, a new French-Taiwanese luxury brand, is taken as our study case. Several important findings are as following: 1. No first-mover advantage is found in luxury-goods industry. What make a successful luxury brand should be business activities such as creative concept of designer and efforts on managing brands. 2. First-movers in luxury-goods industry benefit from their long-history brand images, their new designers also bring their brands new images from time to time to lead the fashion. 3. Fashion industry moves from Europe, through America, into Asia, in the meanwhile melts new concepts and creativity. 4. New luxury brands could reach global market by merging with luxury products groups.
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Chang, Hsiao Chi, and 張筱祺. "Exploring new product diffusion models — The case of luxury goods." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/03449267042979566026.
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碩士國立政治大學
科技管理研究所
99
Before long, only blue blood has the right to possess luxury goods. Nowadays, middle class also starts to buy luxury goods, which increases the yearly consumption of luxury goods. By exporting high class garments, accessories, make-ups and so on, luxury good industry in France yields immeasurable foreign exchange income to French goverment. Besides, the strength of recovery in luxury goods industry is much stronger than other business-cycle industries. Therefore, with high-profit and strong recovery, luxury goods industry become the benchmark of other industries. Among the existing literatures of luxury goods, few literatures discuss issues related to the innovation of luxury goods. And in the researches of luxury-goods consumer behaviors, in addition to exploring the consumer motivations and perceived values, the changes or not of consumer characteristics and motivations with time-spreading lacks further probes. Thus, based on the theory of diffusion of innovations that mostly applied to high-technology industry, this study tries to explore the new product diffusion model of luxury goods in the case of a leading luxury brand A. Moreover, owing to stronger social influencs that luxury goods characteristic of, this study not only discussing the real time periods, but also deeply look into peer sithations in order to understand the diffusion model in subjective time periods. At last, this study will explore the differences of perceived values between early adoptors and late adoptors. Under comprehensively analysis from qnantative Questionnaire surveys and in-depth interviews, findings are as followed. (1)The new product diffusion model of luxury goods is highly close to Bass model. All potential luxury-goods customers can be divided to advertisement-influenced innovators and word-of-mouth-influenced imitators. (2)New product diffusion model of luxury goods is constructed by objective factor and subjective factors. In addition to classifying adoptors into early and late according the real time period, this study proposes other classifications: objectively early imitators (subjective followers) and objectlvely late innovators (subjective innovators). (3)Perceived value of luxury goods would not significantly sway with the objective doption time. (4)The fear of having the same bag with others results from the coexisting of Snob effect and Bandwagon effect, which has no actual influences on consumption decisions.
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Lin, Hao-Yu, and 林灝宇. "An Exploratory Study of Male Consumers' Consumption in Luxury Goods." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73042149617528195541.
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碩士輔仁大學
心理學系
99
Due to the rise of male consumption recently, the process of male consumers has become the focus within both academic and industrial field. Luxury market which is on the top of whole the market plays a more important role! The purpose of this research is to understand the factors which influence male consumers when they are in the process of luxury consumption by using deep interviews. Researcher adopted Grounded theory of qualitative method to discuss the motive and factors which trigger luxury consumption in three aspects: social culture aspect, group aspect and individual aspect. Researcher wishes to build a thorough theory of male consumers’ luxury consumption and benefits industrial strategy. This research has come up with 5 propositions and 5 inferences. 1.Luxury consumption is a circular process which is easy to be copied. If the feeling after consumption is positive, the possibility of repeating luxury goods purchase will greatly increase. 2.Consumers’ consumption behavior is driven by both inner and outer factors, not only driven by either one. Consumers’ consuming values will be a regulation toward inner and outer factors. 2-1. Consumers who are more driven by the inner factors of luxury fondness tend to focus on luxury goods’ tangible value. 2-2. Consumers who are more driven by the outer factors of luxury fondness tend to focus on luxury brands’ intangible value. 3.Social culture context plays an important role in luxury consumption. And the phenomena within luxury consumption process will also enhance social culture context. 3-1. The reports and broadcasting of mass media mainly cause the social culture context of luxury fondness. 4.Geographic factor determines the frequency and distance between consumers and luxury goods. Not only geographic factor but also the scene of purchase behavior greatly influences luxury consumption. 5.Aesthetic feeling is a vital determinant in luxury consumption process whether consumers are driven by inner or outer factors. Following are the 5 inferences: 1.Compared with heterosexual consumers, homosexual consumers pay more attention to the aesthetic feeling, clothes and outlook, fashion information, and life quality. They also treat themselves nicely in material life. 2.Compared with homosexual consumers, heterosexual consumers pay more attention to social economical status and achievement. Emphasizing the two parts becomes heterosexual consumers’ luxury consumption motivation. 3.Consumers below 30 years old focus on personal style and wish to be distinct from others. So they prefer the products with sparse quantity or limited sold. 4.Consumers above 30 years old already had a full understanding in personal style and scarcely follow the trend or fashion. Their luxury consumption motivation is to convey the social economical status and achievement, concluding developing business and personal connections. 5.Print media is the most used access of all interviewees, whether they accept the luxury information passively or search for it actively.. Based on the conclusions and findings, the recommendation for the luxury industry is made.
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Huang, Hong-Yu, and 黃虹育. "A Study of Affecting Factor of Consumers’ Buying Luxury Goods." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/77914567847797270898.
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碩士嶺東科技大學
行銷與流通管理研究所
100
In recent years, pursuing the fashion brand is a trending domestic and foreign. The faster growth of market economies, the more consumers are willing to spend lots of money on the international famous brands. According to the global luxury goods market report, the global economic crisis does completely not affect the consuming of luxury goods. The global market continues to maintain high growth of size - € 187 billion in 2011. This study explores while consumers purchase luxury goods; whether country of origin, brand personality, brand image, and the customer's perceived value affect the vanity traits. This study applies the linear structural equation to analyze the data, which bases on the sample of boutique consumers. We distributed 270 questionnaires; however, 250 questionnaires were valid. The findings of this study shows that the country of origin and brand image does not significantly respectively influence on perceived value. Interestingly, brand image have a signify cant effect on service quality. Furthermore, perceived value has a signify cant effect on vanity traits. The results of the study expect to support a valuable contribution to empirical
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Hsu, Chih-Yu, and 許芷瑜. "The Consumers’ Choices and Consumption Behaviors: Evidence from the Luxury Goods and Their Second-hand Goods." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75954882036128357558.
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碩士國立臺灣科技大學
企業管理系
99
This study conducts a survey to investigate Taiwan consumers’ behaviors of purchasing luxury goods and their second-hand counterparts, and the effect of consumers’ buying experiences on their willingness to buy more luxury goods. Among 824 valid samples, there were 668 respondents who bought luxury goods and 114 respondents who bought both luxury goods and their second-hand goods, indicating that there existed not only substitutability but also complementarity between these two types of goods. The result indicated that there was 17.07% of the demand for second-hand luxury goods in 668 respondents who bought luxury goods. The statistical results led to four conclusions: (1) Consumers who had higher income were more willing to purchase luxury goods than others. (2) Consumers who had lower income were more willing to purchase second-hand luxury goods than others. (3) The older consumers had more intentions to buy luxury goods after they bought second-hand luxury goods. (4) The older consumers had more intentions to buy second-hand luxury goods after they bought second-hand luxury goods.
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Freitas, Ricardo Ramalho. "The growing tendency of selling luxury goods in online platforms, and strategies that luxury houses can implement." Master's thesis, 2017. http://hdl.handle.net/10400.14/25281.
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Researchers state that luxury houses should only use online platforms to communicate with consumers and never to sell products, because, in order to be successful in selling the product, one should be able to replicate the hedonic experience through the web (Kapferer & Bastien, 2009). However, there has been a growing tendency of selling luxury products through their websites and mobile applications (Deloitte, 2017). Thus, this dissertation looks to explore and test consumers’ associations while purchasing online, and whether this applies or not into luxury products, hypothesizing if there are strategies that can be implemented to improve it.
To investigate the subject, it was conducted a study, where it was tested the already suggested tendency of consumers to look for more utilitarian products, while purchasing online, and if it extends to the luxury industry. Moreover, it was assessed if psychological distance, through temporal distance, could be a factor that influences consumers’ behaviour in purchasing luxury goods online. This study evaluated participants’ decisions between utilitarian and hedonic descriptions, regarding luxury products, both in online and offline platforms; and also assessing the participants’ attitudes towards utilitarian and hedonic dimensions of a product.
Results suggest that the previously mentioned tendency can be extended to luxury products. However, it was not clear that temporal distance constituted a good manipulation, once it only presented significant differences in the way participants evaluated the utilitarian dimensions of product characteristics, when going from low to high temporal distance.
The fact that consumers’ behaviour can be justified, not-only but also, by the nature of the product (if it is utilitarian or hedonic) constitutes a main insight to take from this dissertation. Also, the fact that psychological distance can be a relevant manipulation for creating strategies to improve one’s performance in online platforms, originates a series of new possible researches that can be conducted in the future.Estudiosos afirmam que as marcas de luxo devem apenas utilizar plataformas online para comunicar com os consumidores, mas nunca para vender os produtos, dado que, para uma marca de luxo ter sucesso a vender produtos online, esta deveria ser capaz de replicar a experiência hedónica, através da Internet (Kapferer & Bastien, 2009). No entanto, tem-se verificado uma tendência, cada vez maior, de vender produtos de luxo através de websites e aplicações móveis (Deloitte, 2017). Desta forma, esta dissertação procura explorar e testar associações que os consumidores tenham, enquanto compram online, e se estas se aplicam ou não a produtos de luxo, questionando se existem estratégias que possam ser aplicadas para melhorar este processo. Para explorar este assunto, foi realizado um estudo, onde foi testado uma possível associação dos consumidores em procurar produtos utilitários, ao realizar compras online e, se esta associação é extensível para a indústria do luxo. Foi ainda avaliada a possibilidade da distância psicológica, através de distância temporal, constituir um fator que influencie o comportamento dos consumidores, ao comprar produtos de luxo, online. Este estudo analisou as decisões dos consumidores entre descrições hedónicas e utilitárias, relativas a produtos de luxo, quer em plataformas online como offline. Estudou também as atitudes dos consumidores relativamente às dimensões utilitárias e hedónicas dos produtos. Os resultados sugeriram que a tendência mencionada anteriormente é extensível para produtos de luxo. No entanto, não foi claro se a distância temporal constituí uma boa manipulação, uma vez que só revelou diferenças significativas na maneira como os participantes avaliaram a dimensão utilitária das características de um produto, ao passar de uma pequena para uma grande distância temporal. O facto do comportamento dos consumidores ser justificado, não só mas também, pela natureza do produto (se é utilitário ou hedónico) constituí uma informação importante a retirar desta tese. O facto da distância psicológica poder ainda ser uma manipulação relevante para criar estratégias para melhorar a prestação em plataformas online, origina ainda uma séria de novos possíveis estudos, a serem conduzidos no futuro.
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Milano, Cecilia. "Can Luxury Go Online? An Investigation on E-Commerce Potentialities for the Luxury Goods Industry in Taiwan." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1907200716585200.
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