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Relevant bibliographies by topics / Luxury Marketing

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Academic literature on the topic 'Luxury Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Books on the topic "Luxury Marketing"

1

Wiedmann, Klaus-Peter, and Nadine Hennigs, eds. Luxury Marketing. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4399-6.

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2

Sicard, Marie-Claude. Luxury, Lies and Marketing. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137264695.

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3

Vincent, Bastien, ed. Luxury strategy: Unlearning marketing to build luxury brands. Kogan Page, 2009.

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4

Vincent, Bastien, ed. The luxury strategy: Break the rules of marketing to build luxury brands. 2nd ed. Kogan Page, 2012.

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5

Putting the luxe back in luxury: How new consumer values are redefining the way we market luxury. Paramount Market Pub., 2011.

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6

The Affluent Consumer: Marketing and Selling the Luxury Lifestyle. Praeger Publishers, 2006.

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7

Elite China: Luxury consumer behavior in China. John Wiley & Sons (Asia), 2008.

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8

Ozuem, Wilson, and Silvia Ranfagni, eds. The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0.

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9

Sustainable luxury: Managing social and environmental performance in iconic brands. Greenleaf Publishing, 2015.

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10

Twitchell, James B. Living it up: America's love affair with luxury. Simon & Schuster, 2003.

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