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Books on the topic 'Luxury Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Wiedmann, Klaus-Peter, and Nadine Hennigs, eds. Luxury Marketing. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4399-6.

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2

Sicard, Marie-Claude. Luxury, Lies and Marketing. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137264695.

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3

Vincent, Bastien, ed. Luxury strategy: Unlearning marketing to build luxury brands. Kogan Page, 2009.

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4

Vincent, Bastien, ed. The luxury strategy: Break the rules of marketing to build luxury brands. 2nd ed. Kogan Page, 2012.

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5

Putting the luxe back in luxury: How new consumer values are redefining the way we market luxury. Paramount Market Pub., 2011.

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6

The Affluent Consumer: Marketing and Selling the Luxury Lifestyle. Praeger Publishers, 2006.

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7

Elite China: Luxury consumer behavior in China. John Wiley & Sons (Asia), 2008.

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8

Ozuem, Wilson, and Silvia Ranfagni, eds. The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0.

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9

Sustainable luxury: Managing social and environmental performance in iconic brands. Greenleaf Publishing, 2015.

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10

Twitchell, James B. Living it up: America's love affair with luxury. Simon & Schuster, 2003.

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11

Living it up: Our love affair with luxury. Columbia University Press, 2002.

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12

Duguay, Benoit. Consommation et luxe: La voie de l'exces et de l'illusion. Liver, 2007.

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13

Emilie, Bénéteau, ed. Luxe et licences de marque: Comment renforcer l'image et les résultats financiers d'une marque de luxe. Eyrolles, 2012.

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14

The sky's the limit: Marketing luxury to the new jet set. Charter Financial Pub., 2007.

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15

Knafo, Joël. Pub de luxe: Dis-moi combien tu m'aimes? : la communication des marques de luxe. Alban, 2008.

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16

Quinton, S. E. Strategic marketing is not considered critical in the management of luxury jewellery retailing. Oxford Brookes University, 1996.

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17

Silverstein, Michael. Trading up: The new American luxury. Portfolio, 2005.

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18

Rethinking luxury: How to market exclusive products and services in an ever-changing environment. LID Publishing Ltd, 2014.

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19

Let them eat cake: Marketing luxury to the masses-as well as the classes. Dearborn Trade Pub., 2005.

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20

Neil, Fiske, and Butman John, eds. Trading up: Why consumers want new luxury goods--and how companies create them. Portfolio, 2005.

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21

Kluge, Philipp Nikolaus. Marketing Luxury Goods Online. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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22

Global Luxury Trends. Palgrave MacMillan, 2013.

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23

Michonski, David M. Power marketing for luxury real estate. 2011.

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24

Danziger, Pamela N. Marketing the Luxury of Interior Design. CreateSpace Independent Publishing Platform, 2017.

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25

Luxury Lies And Marketing Shattering The Illusions Of The Luxury Brand. Palgrave Macmillan, 2013.

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26

Luxury Talent Management Leading And Managing A Luxury Brand. Palgrave MacMillan, 2012.

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27

Singh, Satyendra. Luxury and Fashion Marketing: The Global Perspective. Taylor & Francis Group, 2020.

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28

Singh, Satyendra. Luxury and Fashion Marketing: The Global Perspective. Taylor & Francis Group, 2020.

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29

Singh, Satyendra. Luxury and Fashion Marketing: The Global Perspective. Taylor & Francis Group, 2020.

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30

Brand Management And Marketing Of Luxury Goods. Grin Verlag, 2012.

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31

Luxury and Fashion Marketing: The Global Perspective. Taylor & Francis Group, 2020.

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32

Kapferer, Jean-Noël. Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare. Kogan Page, 2016.

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33

Kapferer, Jean-Noël. Kapferer on luxury: How luxury brands can grow yet remain rare. 2015.

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34

Luxury Brand Management: A World of Privilege. Wiley, 2012.

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35

Luxury Brand Management: A World of Privilege. Wiley, 2008.

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36

Mazzalovo, Gerald, and Michel Chevalier. Luxury Brand Management: A World of Privilege. Wiley & Sons, Incorporated, John, 2012.

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37

Mazzalovo, Gerald, and Michel Chevalier. Luxury Brand Management: A World of Privilege. Wiley & Sons, Incorporated, John, 2012.

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38

Okonkwo, Uche. Luxury Online: Styles, Systems, Strategies. Palgrave Macmillan, 2010.

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39

The Luxury Market In India Maharajas To Masses. Palgrave MacMillan, 2012.

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40

Wiedmann, Klaus-Peter, and Nadine Hennigs. Luxury Marketing: A Challenge for Theory and Practice. Klaus Peter Wiedmann, 2012.

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41

Wiedmann, Klaus-Peter, and Nadine Hennigs. Luxury Marketing: A Challenge for Theory and Practice. Springer, 2012.

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42

Wiedmann, Klaus-Peter, and Nadine Hennigs. Luxury Marketing: A Challenge for Theory and Practice. Gabler Verlag, 2016.

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43

Ozuem, Wilson, Wilson Ozuem, and Yllka Azemi. Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, 2017.

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44

CULT OF THE LUXURY BRAND: INSIDE ASIA'S LOVE AFFAIR WITH LUXURY. Nicholas Brealey (Sept. 17 2015), 2015.

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45

Chadha, Radha, and Paul Husband. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury. Nicholas Brealey Publishing, 2007.

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46

Luxury Strategy In Action. Palgrave MacMillan, 2011.

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47

Okonkwo, Uche. Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan, 2007.

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48

Getting the Highest Price: Power Marketing for Luxury Homeowners. CreateSpace Independent Publishing Platform, 2012.

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49

Lu, Pierre Xiao. Elite China: Luxury Consumer Behavior in China. Wiley & Sons, Incorporated, John, 2011.

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50

Lu, Pierre Xiao. Elite China: Luxury Consumer Behavior in China. Wiley & Sons, Incorporated, John, 2011.

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