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Kaplan, Sara Esther. "Magazine." Miami University / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=miami1086450926.
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Märker, Almuth. "„Wie die Zinnsoldaten“." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-33104.
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Die UB Leipzig verstärkt mit einer mehrere Monate dauernden Magazinumstellung den Bestandsschutz. Sie hat in den vergangenen Jahren die Bücher, die vor 1600 erschienen sind, in ein Sondersammlungsmagazin umgestellt. Die danach erschienenen Bücher (bis 1940) werden in den nächsten Monaten in sachlichen Gruppen zusammengefasst. Die Kapselschriften werden in neue, säurefreie Kartons gelagert.
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/illuminated/16.
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From the School of Graduate Studies; Going All In [Dr. Matthew McGahey, Ed.D. Global Sport Leadership]; Where Are They Now? [Rob Cantor & Dr. Sharon McGee]; Letters from the Past [Emily Lu, M.A. History]; Where Are They Now? [Featuring: Maura Bishop & Bradley Marshall]; Empowering Students to Take Control [Ziyad Alrumayh, M.Ed. Special Education]; Research Grant Recipients, 2018; Where Are They Now? [Featuring: Ernest Eugene & Matthew Harrison]; A Link to Your legacy [Lee Ann Davis, Director for University Alumni Programs]; Where Are They Now? [Featuring: Tiffany Hogan & Thomas Roddy]; Understanding the Value of Identity in Healthy Behaviors [Byron Brooks, Ph.D. Psychology]; Where Are They Now? [Featuring: Lindsay Toman & Shelby Morris]; Necessity, the Mother of New Understanding [Jack Hartsell, M.S. Mathematical Sciences]; Narrators of Grief; Giving Nigerian Widows’ Voice [Esosa Mohammed, M.A. Liberal Studies]<br>https://dc.etsu.edu/illuminated/1000/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/illuminated/13.
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Art, M.F.A. (Studio Art Concentration) [Sculpting Conversation with Melisa Cadell Graduate Student: Melisa Cadell]; History, M.A. [Charting European Nationalism Graduate Student: John Wyatt Greenlee]; Where Are They Now? Computer and Information Sciences, M.S. (Information Technology Concentration) [Megan Bradley]; Psychology, Experimental Psychology Concentration, Ph.D. [the Effect of Self-Compassion and Mindfulness on Depression Graduate Student: Jessica Williamson]; Where Are They Now? English, M.A. [Sean Levenson]; Biomedical Sciences, Ph.D. [Searching for the off Switch in Cancer Cell Replication Graduate Student: Moises Serrano]; Clinical Nutrition, M.S. [Nutrition on the .Net Graduate Student: Courtney Mckinney]; Where Are They Now? Kinesiology and Sport Studies, M.A. (Exercise Physiology and Performance Concentration) [George Beckham]; Professional Communication, M.A. [Costume Design in the Digital Era Graduate Student: Christine Waxstein]<br>https://dc.etsu.edu/illuminated/1014/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/illuminated/10.
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The Tennessee Military Maneuvers of 1941 [History, M.A. Graduate Student: Joshua Savage]; Creating New Technology at ETSU to Help Monitor Volcanoes [Geosciences, M.S. (Geospatial Analysis Concentration) Graduate Student: Richard Freeman]; Meet Your Personal Librarian; Where Are They Now? [Melissa Wilson]; Solving Puzzles with Algebra [Mathematical Sciences, M.S. Graduate Student: Amanda Justus]; Where Are They Now? [Raquel Fratta]; A Closer Look at Perceptions of Chinese Business [Professional Communication, M.A. Graduate Student: Xueyi LI]; Improving Care for Children with Cleft Lip & Palate [Communicative Disorders, M.S. (Speech Pathology Concentration)]; Where Are They Now? [Hilary Anne Gibson]<br>https://dc.etsu.edu/illuminated/1011/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/illuminated/1.
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From the School of Graduate Studies; Hailing the Future [Edward Hall, Applied Computer Science, M.S.]; The Effects of "Bath Salts" on the Brain [Serena Allen, Biomedical Sciences, Ph.D., Backing Up the Unsung Heroes of Appalachian Education [Drs. Fox, Mims, Baroszuk with Olakunle Joseph Oni]; Caring for a Performer's "Instrument" [Heather Smith, Speech-Language Pathology, M.S.]; Where Are They Now? [Lawence Loving, Jenna Middlebrooks, and Jami Winstrom]; Tudo Roses, Milanese Mercenaries, and the Laws They Manipulated to Maintain Power [Heather Alexander, History, M.A.]; Positive Deviance: An Assests-Based Approach to Solving Health Disparities [Olivia Egen, Community Health, Dr.PH]; The Pure Math Behind Brands [Andrew Sweeney, Mathematical Sciences, M.S.], ETSU Student Receives TCGS Award [MD Salman Ahmed]<br>https://dc.etsu.edu/illuminated/1001/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/illuminated/15.
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From the School of Graduate Studies; Nordic Noir [Bradley Hartsell English, M.A.]; Research Grant Recipients [Shina Bhatia, Byron Brooks, Jesse D. Daniel, Wesley Drew Gill, Jesi Hall, Joseph Kusi, Areej Mosa, Claiborne Daniel Sea]; Where Are They Now? [Olushola Aromona Professional Communications, M.A., 2016]; Where Are They Now? [Nathan Cunningham Public Health, M.P.H., 2014]; The Appalachian Student Research Forum- Dipping A Toe Into The Pool Of Academia; Where Are They Going? [Maike Klein Counseling, M.A., 2017]; Where Are They Now? [Russell Ingram Biology, M.S. (Biology), 2013]; The Balancing Act [Elizabeth Hall Clinical Nutrition, M.S.]; Where Are They Going? [Vijay Tiwari Biology, M.S. (Biology), 2016]; Where Are They Now? [Jeni Hunniecutt Professional Communication, M.A., 2013]; Opening Communication Between Health Care Providers And Patients [Stephanie Mathis, Community Health, Dr.P.H.]; Inside the Minds of Spiders [Rebecca Wilson Biological Sciences, Ph.D.]; Where Are They Now [Rickey Bump Art, M.F.A. (Studio Art), 2016]<br>https://dc.etsu.edu/illuminated/1002/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/illuminated/3.
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From the School of Graduate Studies; Research Grant Award Recipients; Cesium Adsorption in the Environment [Kenneth Seaton Chemistry, M.S.]; Social Media and Health Information [Anthony Peluso Public Health, M.P.H]; Where Are They Now? [Samuel Kakraba Mathematical Sciences, M.S., 2015 Colton Watts Biology, M.S., 2014]; The Forgotten Law Enforcement Officers [Caitlin Botelho, Sociology, M.A.]; Asking the Right Questions [Jedaidah Chilufya Biology, M.S]; Where Are They Now? [Saundra Reynolds Liberal Studies, M.A.L.S., 2016 Kathleen Klik Psychology, Ph.D., 2015]; The Epidemiology of Hepatitis C [Yang Chen Public Health, Dr.P.H]; Criminal Justice and Sex Offenders [Maria Aparcero-Seuro Criminal Justice and Criminology, M.A.]; Student Affairs: Putting Students First [Dr. Joe Sherlin Vice President for Student Affairs, Dr. Jeff Howard Associate Vice President for Student Engagement, Dr. Michelle Byrd Associate Dean of Student]; Where Are They Now? [Tonya Hensley Nursing, D.N.P., 2014]<br>https://dc.etsu.edu/illuminated/1004/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/illuminated/5.
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From the School of Graduate Studies; Where Are They Now? [Featuring Wendee White, Ariel Ford, Dr. Gene Couch & Tasha Keys]; Planning for Success [Dr. Wendy Doucette Graduate Studies Librarian]; Oregon’s Right to Choose: Decisions About Dying with Dignity [Sociology, M.A. Graduate Student: Erin Mauck]; When Pathogens Don’t Share Well: Exploring How Chlamydial Infections Prevent Herpes Virus Disease [Biomedical Sciences, Ph.D. Graduate Student: Jessica Slade]; Improving Education Through Research [Elementary Education, M. Ed. Graduate Student: Kelly Stapleton]; Controlling Lipid Synthesis [Biomedical Sciences, Ph.D. Graduate Student: Muhammad Mahbubur Rahman]; English [English, M.A. Graduate Student: Inga Sarkodie]; The Mechanism of Atr and Cancer Research [Biomedical Sciences, Ph.D. Graduate Student: Benjamin Hilton]; Monstrous-Femininity: Reevaluating the Lawrentian Woman [English, M.A. Graduate Student: Dusty Brice]; Research Grant Awards<br>https://dc.etsu.edu/illuminated/1006/thumbnail.jpg
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Studies, ETSU School of Graduate. "Illuminated Magazine." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/illuminated/7.
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Where Are They Now? [Geoff Adebonojo & Marla Perna]; Evidence from the Earth: Researching Cranial Material of Mio-Pliocene Salamanders at the Gray Fossil Site [Geosciences, M.S. (Paleontology) Graduate Student: Hannah Darcy]; Healthy Plant-Based Fats: An Ongoing Exploration of Triacylglycerol Oil Accumulation in Plants [Biology, M.S. (Biology) Graduate Student: Parker Dabbs]; ETSU Housing and Residence Life [Dr. Bonnie Burchett]; The Creative Process: Paintings Inspired by History and Connectivity [Art, M.F.A. (Studio Art) Graduate Student: Katherine Block]; Maternal and Child Health: Informing and Encouraging Healthy Families [Public Health, Dr.P.H. (Epidemiology) Graduate Student: Marc Stevens, Jr.]<br>https://dc.etsu.edu/illuminated/1008/thumbnail.jpg
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Carlson, Raymond V. "Interactive magazine design /." Online version of thesis, 1992. http://hdl.handle.net/1850/11648.
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Arbutiski, Anne Marie. "Interactive instructional magazine /." Online version of thesis, 1993. http://hdl.handle.net/1850/11097.
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Sauerbrey, Roland, and Peter Joehnk. "discovered: THE HZDR RESEARCH MAGAZINE." Helmholtz-Zentrum Dresden-Rossendorf, 2012. https://hzdr.qucosa.de/id/qucosa%3A22183.
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\"Discovered\" is the English-language edition of our research magazine; it is published once a year. The magazine\'s German-language edition \"entdeckt\" is published biannually.
Each new issue of this easy-to-read magazine has a major focus, be it magnetic fields and forces, nuclear safety research, the DRESDEN-concept research alliance or cancer research. The magazine keeps you informed about research at the HZDR, new staff members or work groups as well as interesting events.
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Conocimiento, Dirección de Gestión del. "IEEE Robotics and Automation Magazine." IEEE, 2004. http://hdl.handle.net/10757/655311.
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Gouws, Cliff. "Magazine Hill : a weathered continuum." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/29983.
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NDLTD Innovative ETD Award 2012. This dissertation is rooted within a process of unification, a personal struggle to understand the fragile relationship that exists between architecture and time. The project focuses on architecture’s potential to adapt according to the passage of time, through the process of aging and weathering. This study is founded in the aim to re-establish a connection between the continuum of time and architecture. The project places contemporary commemorative architecture under the limelight, criticising the static notion of heritage commemoration through the typologies of museums and memorials. These typologies often evolve into static monuments, where the relevance to contemporary society can be questioned. The architectural response of this dissertation is thus focused on commemoration through everyday use. The proposed historical site (Magazine Hill) forms a comprehensive construct of different layers of time and influence. This mysterious, abandoned and isolated site consists of two ammunition magazines, five bomb shelters and ammunition factories, all structures that represent an era of unrest in South Africa. In 1945 a mysterious explosion of the Central Magazine scarred the face of Magazine Hill, leading the activities on the site to an early death, trapping architecture in time and abandonment. The proposed programme forms part of the conceptual premise of mediation, unifying different opposites inherent in both Magazine Hill and the South African context. A brass foundry is proposed to recycle the spent ammunition shells of the South African National Defence Force (SANDF), thereby introducing brass artists as a public interface to Magazine Hill. Where ammunition was once produced, ammunition is now reduced. This programme could form mediation between the public and the military; exposing different layers of the past by reinstating a connection between architecture and time. View Clifford Gouw's video on <a href="http://www.youtube.com/watch?v=MVnn-sDfR_U ">YouTube</a>. Copyright 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. Please cite as follows: Gouws, C 2011, Magazine Hill : a weathered continuum, MArch(Prof) dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-11302011-195515 / > C12/4/86/gm<br>Dissertation (MArch(Prof))--University of Pretoria, 2011.<br>Architecture<br>unrestricted
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Kim, Maria. "Discourse variation in American magazine advertisements." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3243779.
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Thesis (Ph.D.)--Indiana University, Dept. of Linguistics, 2006.<br>Title from PDF t.p. (viewed Nov. 17, 2008). Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4528. Advisers: Samuel Obeng; Beverly Hartford.
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Bratton, Francesca Amelia. "Hart Crane and the little magazine." Thesis, Durham University, 2017. http://etheses.dur.ac.uk/11996/.
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This thesis examines Hart Crane’s oeuvre through a detailed appraisal of his publishing history in little magazines. The main contention of this thesis is that Crane’s relationships with his periodical publishers shaped his poetic development, and that new light is shed on these works through their recontextualisation in their original periodical contexts. This raises a secondary question: how does Crane’s publication in journals and his relationships with editors affect the reception of his poetry, and can patterns established in his immediate reception be found in later criticism. This study takes a new approach in its methodology, both in relation to existing studies of Crane, and as a way of dealing with a writer’s body of work. By examining, as D. F. McKenzie has put it, ‘the sociology of texts’ and their ‘processes of transmission, including production and reception’, forgotten contexts of Crane’s poetry are able to emerge. As well as uncovering new works by Crane, an examination of Crane’s periodical networks highlights the influence of particular strands of Modernism on his development, such as ‘post-Decadent’ forms advanced in Greenwich Village journals, the American Futurist experiments active in American magazines based in Europe, and the proto-Surrealist experiments with metaphor that inform Crane’s own associative aesthetic. This study also traces the interconnections between poetic form and publishing. Crane’s long poems, 'The Bridge', ‘For the Marriage of Faustus and Helen’ and the ‘Voyages’, were all published in fragments in a number of different journals, and these publishing formats are found to be aesthetically significant for these texts, and articulate Crane’s wider interest in fragment and collage forms.
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Beard, Alice. "Nova magazine 1965-1975 : a history." Thesis, Goldsmiths College (University of London), 2015. http://research.gold.ac.uk/12286/.
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This thesis provides an original case history of Nova magazine from 1965-1975, and analyses the magazine’s construction, content and consumption through material culture. Nova made a distinct offering to the world of women’s magazines in the Sixties and Seventies and can be defined by its unique synthesis of editorial breadth and visual innovation. The study considers the correlation between a magazine’s intended, implied and realised meanings. In my analysis of Nova, intended meanings are revealed through an examination of the production process; implied meaning is found within the magazine as an object and text; and Nova’s realised meanings are those articulated through oral history by its readers. Interviews with staff cover the four key areas of Nova’s production; Caroline Baker, Fashion Editor 1967-1975; Gillian Cooke, Editor 1970-1975; David Hillman, Art Director 1969-1975; Maggy Meade-King, Features Writer, 1970-1975. Analysis of these interviews and the design and content of Nova reveals the motivation and ambitions of individual production staff, and evaluates the crucial collaborative practice, creative conflicts and networks of production at the heart of Nova’s making. To better understand magazines, their histories and their futures, it is time that these individuals, working practices and creative networks are both acknowledged and critically evaluated. Recognising the nature and importance of the magazine as composite I adopt a holistic approach as a methodological model for Nova’s analysis. In this thesis I examine the magazine as a whole entity; I analyse its design and contents, alongside a narrative of the processes of its production from its staff and contributors, and consider the use and value of the magazine by its contemporary readers. The agenda for this work, is to plot the processes of production and consumption of Nova in order to reveal the various elements and practices that construct the identity and history of the magazine as a visual, textual and material object.
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Lucena, Camila Araújo de. "Metaphors in magazine texts on business." Florianópolis, SC, 2007. http://repositorio.ufsc.br/xmlui/handle/123456789/89656.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura Correspondente.<br>Made available in DSpace on 2012-10-23T01:10:59Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T20:01:00Z : No. of bitstreams: 1
254495.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>In the introduction of Metaphors we live by, Lakoff and Johnson (1980) highlighted the importance of metaphor and metaphor awareness to the field of applied linguistics based on the assumption that metaphors structure the way we think, act and perceive the world. It is claimed that metaphors are not only a rhetorical flourish of literature texts but actually pervasive even in the most trivial details of our lives. Lakoff and Johnson explain that investigating metaphors may be a way of unveiling how our conceptual system is structured and consequently what we perceive, the way we behave in the world and the way we relate to other people. These assumptions motivated the emergence of a great number of studies regarding metaphors directly or indirectly.
Among these studies is the one conducted by Boers (1997) which aimed at shedding some light on how different clusters of metaphors may influence the comprehension and decision making of readers. Boers's study was replicated in the present one, which offers a cognitive semantic analysis of "Health", "Fitness", "Race", "Fight" and "Warfare" metaphors as instantiated in magazine business discourse, and argues that the use of these metaphors may reflect and consolidate certain thought patterns about general business processes. This cognitive semantic analysis was put to test in a problem-solving experiment with university students and revealed that exposure to particular metaphors to describe an business scenario may affect participants' decision-making processes in accordance with the cognitive semantic expectations.
The objectives of this study were to: (1) identify what metaphors are more frequently used in magazine texts about business in Brazilian Portuguese and (2) to carry a problem-solving experiment to assess the potential cognitive impact of the metaphors under investigation. The research question that this study intended to answer was: How do different clusters of metaphors influence the comprehension and decision making of EFL readers?
The findings of this research tried to show how metaphors may influence our way of thinking and perceiving the world according to our reactions to these metaphors and therefore shaping reality. Explaining this to EFL learners and showing them how it works may help them become aware of this fact and become able to identify and reproduce legitimate metaphorical meanings. Furthermore, learners' awareness may identify underlying ideologies and multiplicity of meanings of metaphorical language in texts. Therefore, this should provide the tools they need to interpret and produce information according to their own beliefs, allowing readers in general to reach their own conclusions about what they read, thus enhancing autonomous literacy.
Na introdução do livro Metáforas da vida cotidiana Lakoff e Johnson (1980) ressaltam a importância da metáfora e da consciência metafórica para o campo da Lingüística Aplicada. Baseados na suposição de que metáforas estruturam a forma como pensamos, agimos, e percebemos o mundo, Lakoff e Johnson declaram que as metáforas não são somente um ornamento da retórica presente em textos literários mas sim que elas também estão infiltradas nas atividades mais triviais do nosso dia-a-dia. Investigar essas metáforas pode ser uma forma de desvendar como nosso sistema conceitual é estruturado e como as metáforas estruturam nossa forma de perceber, se comportar no mundo e se relacionar com outras pessoas. Essas suposições motivaram o surgimento de uma série de estudos relacionados direta e indiretamente às metáforas.
Dentre esses estudos está o de Boers (1997) que tinha por objetivo fornecer insight de como diferentes grupos de metáforas podem influenciar a compreensão e a tomada de decisão dos leitores. O estudo presente é uma réplica do estudo de Boers e oferece uma análise semântica cognitiva de metáforas relacionadas a noções de "Saúde", "Fitness", "Corrida", "Luta" e "Guerra" no discurso econômico em revistas. Este estudo também discute como o uso dessas metáforas pode refletir e consolidar certos padrões de pensamento sobre processos econômicos em geral. Essa análise cognitiva foi posta A prova em um experimento de solução de problemas com alunos universitários e revelou que a exposição a certas metáforas usadas na descrição de um cenário econômico pode afetar o processo de tomada de decisão dos participantes de acordo com as expectativas semânticas cognitivas dessas metáforas.
Os objetivos desse estudo são: (1) identificar que metáforas são mais freqüentemente usadas em textos de revistas sobre economia no Brasil e (2) realizar um experimento de solução de problemas a fim de acessar o potencial impacto cognitivo das metáforas sendo investigadas. A pergunta de pesquisa é: como diferentes grupos de metáforas influenciam a compreensão e a tomada de decisão de leitores de Inglês como língua estrangeira?
Os resultados dessa pesquisa mostraram que as metáforas podem influenciar nossa forma de pensar e perceber o mundo de acordo com nossas reações a essas metáforas, e conseqüentemente de estruturar a realidade. Explicar este fato para alunos de línguas estrangeiras, e mostrar como as metáforas funcionam, pode ajudá-los a ter consciência dessa influência e torná-los aptos a identificar e reproduzir significados metafóricos legítimos. Além disso, ter consciência do funcionamento das metáforas pode ajudar os alunos a identificar ideologias subjacentes e a multiplicidade de significados da linguagem metafórica dos textos. Sendo assim, os alunos terão as ferramentas que precisam para interpretar e produzir informações de acordo com suas próprias crenças, o que irá habilitá-los a chegar às suas próprias conclusões sobre o que estão lendo, aumentando assim a sua autonomia.
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Wang, Kaidi. "The impact of advertisements: how female magazine readers in China perceive fashion magazine advertisements and white skin." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38273.
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Master of Science<br>Department of Journalism and Mass Communications<br>Xiaochen A. Zhang<br>Most of the models in Chinese fashion magazine advertisements are Caucasian women today. White skin, as one of their Caucasian characteristics, is particularly emphasized. Millions of Chinese women are bombarded with the advertising’s message of “having white skin is beautiful” every day. My research suggests that this kind of adverting depicts white skin as a beauty ideal; the prevalence of Caucasian models in whitening products’ magazine advertisements constructs body-esteem, self-esteem, and purchase decision-making of Chinese women. The Social Judgment Theory is employed in this research as a theoretical framework. It is a way to explain when persuasive messages are most likely to succeed and how people make judgments about them. Understanding this phenomenon will ultimately provide insight into addressing the effects of the promotion of fashion magazine advertisements on Chinese women. It is further anticipated that future researchers will expand and improve the knowledge of the Chinese advertising market.
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Guryča, Nikola. "Podnikatelský plán společnosti Yacht, s.r.o. vydavatelství odborných magazínů pro volný čas." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17295.
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Thesis is separeted into two parts - theoretical and practical. Principal goals of a small publishing company business plan is to offer general overview of the company market position and to specify the market position of it's magazines. For this purpose was used SWOT, SLEPT and Porters five forces analysis and BCG matrix. Plan includes also business intents for firm's future expansion. The idea organising wine trade fairs seams profitable and could be another company's activity.
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Cachada, Teresa Margarida Palácios Silva Rodrigues. "Launch plan for a new magazine for Pangea Lda. Company." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11618.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The purpose of this paper is to present a proposal of marketing plan for Pangea, a
startup company that is currently seeking to develop a magazine for young women:
BeYou. The project aims to study the major marketing trends in the sector, as well as to
identify the business opportunity in the market in order to implement the magazine.
Supported by qualitative interviews focused on the needs and preferences of young
women, insights about the customers and market were acquired. By identifying an
opportunity on the magazines field suited for leisure times, a plan was developed to
define the appropriate positioning and marketing strategy.
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Adámek, Tomáš. "Konstrukce dopravníkové nástavby mobilního robotu MiR." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2021. http://www.nusl.cz/ntk/nusl-442861.
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The subject of this diploma thesis is the design of a conveyor superstructure of a collaborative mobile robot MiR. The first part is a theoretical research basis focused on mobile collaborative technologies and information related to Mobile industrial Robots. The following is a practical part built on previous acquired knowledge. The key issue of the solution is the logistics transport of the PCB magazine in the field of SMT industry. There are created two structural design variants of the superstructure arrangement for the transport of two binders and the most suitable variant is selected on the basis of the multicriteria basic method. The selected alternative of the conveyor top module is then subjected to design calculations. In order to obtain a comprehensive overview of the prototype production, the following section contains drawing documentation, including relevant comments, an economic cost estimate and a risk analysis.
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Denbok, Patricia. "Female Tourists, Magazine Advertisements and Travel Preferences." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2911.
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I set out to determine how the contemporary Western female traveler is constructed in popular travel media, and how resonant such images were with female travel consumers themselves. Two periods of ads were compared - 2003-2004, with 1989-1990 - from three widely circulated travel magazines, to gauge any differences discernible over the course of fifteen years with respect to how female tourists are being depicted. Methods included quantitative tabulated comparisons of the gender of travel ad subjects, content analyses of ads featuring female tourists, and participant input from questionnaires and focus groups. The female travel consumers who participated in this study were demographically compatible with the readership of the magazines in which these ads are shown. An intensive interview with one executive at a creative agency responsible for several of the ads was also conducted. <br /><br /> Results indicated that, while representations of female travelers have significantly increased both numerically and relatively to those depicting other sorts of tourists in recent years, this trend does not broadly include more progressive representations of women's increased socio-economic independence and status. <br /><br /> Female travelers are predominantly portrayed in ads as: <ul> <li>Young and attractive</li> <li>Sexualized</li> <li>Passive</li> <li>Sleeping or reclining, seemingly more interested in lying around (decoratively) in a trance-like state and being "pampered" than in actively engaging with their environment. </li></ul> These portrayals were incompatible overall with what female travelers themselves reported they enjoyed doing when they travel, and in terms of what they reported they find resonant in travel advertising. Overall, participants found the travel ads featuring females to be unappealing. <br /><br /> However, there were indications that the ways female travelers are portrayed in ads are slowly evolving to better reflect wider spread female economic independence and autonomy. In particular, a new phenomenon shown in more contemporary ads was the emergence of a "female gaze". This finding coincides with the simultaneous sexualization of female travel ad subjects ? perhaps in reflection of a current post-feminist emphasis on sexual freedom for females. Also noted was an increasing de-emphasis on specific destinations in ads, in favour of a more idealized generic "placelessness. " Female participants in this study did not generally like this trend. There appeared to be some lag in the industry in recognizing that "regular" (i. e. older, average-looking) women are an important source of revenue, in terms of making a larger proportion of travel decisions. Several possible explanations were offered to address this apparent gap between how females in travel ads are being depicted, and the stated likes and preferences of actual female travel consumers who participated in this study. <br /><br /> Female traveler-participants in this study indicated they would very much prefer to see actively engaged, older and realistic-looking female subjects in travel ads, in specific destinations. They noted that travel is a particularly personal form of consumerism, often closely interwoven with one's own sense of personal identity. That result may in part explain the strong negative reactions of many participants to some portrayals in these ads. Tourism-related marketing industries could also do far better in terms of better cultivating the goodwill of female travel consumers, and more successfully attracting their favorable attention.
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Lundmark, Carita. "Metaphor and creativity in British magazine advertising /." Luleå : Luleå University of Technology, 2005. http://epubl.ltu.se/1402-1544/2005/42/index.html.
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Iqani, Mehitabel. "Consumer magazine covers in the public realm." Thesis, London School of Economics and Political Science (University of London), 2009. http://etheses.lse.ac.uk/2064/.
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The thesis aims to contribute to a critique of hegemonic consumerism and explores the ways in which its discourses are mediated through glossy magazine covers as constituted in, and constituting, public retail spaces (newsstands). The research is theoretically contextualised in two ways. Firstly, by locating the empirical research objects with regard to existing scholarship that addresses the magazine genre. Secondly, by exploring fundamental concepts invoked by those research objects: consumerism, consumption and commodities; publicity, public space and visual culture. Hinging on a theorisation of the public realm as a space of appearance, admiration and display, following Hannah Arendt (1958), a trio of dialectical frameworks are put forward as fundamental to framing an empirical exploration of consumer magazine covers/newsstands. These are: simulation/materiality, manipulation/empowerment and subject/object. Methodologically, the research employs a combination of social and semiotic methods, the former a participant observation and visual survey of nine newsstand sites, the latter an intertextual, multimodal discourse and visual analysis of a corpus of magazine cover texts sourced from those newsstands. A thick description of newsstand spaces roots the thesis in social context and intertextual milieu, provides insight into the shapes of consumerist discourse in public space, and underscores the detailed analysis of the formal elements of the magazine covers. The thesis makes a contribution to theories of consumerist aesthetics by filling in empirical detail to the theoretical dialectics outlined. As well as this, it provides an account of the material modalities of magazines covers, articulated as the mechanics of gloss, and shows how this contributes to the mediation of celebrity imagery. Further, it argues that consumerism relies upon three core textual strategies that combine to create a powerful form of mediation. The first is commercial heteroglossia, which is achieved through a visual celebration of commodity choice and a multiplicity of voices of sell. The second is a pornographic imagination, which is achieved through the exploitation of the eroticised gaze and commodification of the body, and a language of desire. The third is paper mirroring, which is achieved through the persistent invitation to self-imaging through the appeal of images of faces and verbal, individualising invitations to self-care and management.
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Moore, Richard. "Wal-Mart, Magazine Street, and Retail Competition." ScholarWorks@UNO, 2003. http://scholarworks.uno.edu/td/1041.
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This thesis focuses on the impact of a mega-store on the existing businesses in a specific area--Magazine Street in New Orleans. The potential mega-store is a 200,000 square foot Wal-Mart Supercenter that is part of the retail component of the St. Thomas housing re-development. The focus of this project is the retail competition that might be generated by this mega-store. Businesses were studied and placed into categories as either direct or indirect competitors to the mega-store. Previous research identified certain categories of store types that could be impacted (either positively or negatively) by the location of national stores in their communities. These categories were used to determine the impact that Wal-Mart might have on businesses on Magazine Street. Business owners were surveyed to determine how they thought they would be impacted. In the opinions of the business owners, the overall impact that a Wal-Mart would have on Magazine Street businesses would be negative. The surveys do show, however, mixed attitudes among the Magazine Street business owners toward Wal-Mart's coming.
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Alves, Eduardo Silva. "O adeus a Jango: Time magazine - percepções." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/13103.
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Previous issue date: 2008-12-16<br>Secretaria da Educação do Estado de São Paulo<br>O presente trabalho tem como objetivo analisar as reportagens da Revista TIME produzidas durante os últimos seis meses do governo João Goulart (de 11 de outubro de 1963 a 10 de abril de 1964) e discutir as percepções desse veículo de comunicação em torno dos acontecimentos de ordem política, econômica e cultural no Brasil daquele momento. Dentro dessa análise, serão comentados: os interesses comerciais do grupo TIME-LIFE pelo mercado das comunicações do Brasil e o desconforto causado pela figura do Presidente João Goulart. Segundo a revista, Jango era um político inábil para dirigir um grande país e vinculou-o de forma recorrente ao comunismo. O cenário cultural daquele momento também interessou à revista, cujas percepções identificaram uma nação que fundia misticismo, violência e política
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Gorberg, Marissa. "Parc Royal: um magazine na modernidade carioca." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10883.
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Previous issue date: 2013-03-06<br>Este estudo versa sobre o Parc Royal, uma loja de departamentos que existiu no Rio de Janeiro entre 1873 e 1943. A pesquisa foi delimitada por um recorte temporal que abrange o período da belle époque (1898-1914) e os anos 1920, um período onde ocorreu um complexo processo de transformações nas esferas da moda, do comércio, da comunicação, das sociabilidades, em pleno curso da modernidade urbana. Vislumbramos o objeto da presente dissertação como pretexto que permite entrever questões mais amplas, tais como a adoção de padrões estrangeiros de civilidade, a disseminação da cultura das aparências e do consumo de bens icônicos, a evolução da indumentária e do arquétipo feminino. Como opção metodológica, contemplamos a análise das representações construídas na publicidade do magazine, em anúncios publicados em diversos periódicos da época. Sob o comando do imigrante português José Vasco Ramalho Ortigão, a atuação do Parc Royal é analisada como um veículo para o entendimento da lógica de funcionamento de parte da sociedade do Rio de Janeiro no início do Século XX, desvelando a adoção de valores, usos e costumes que expressavam os interesses de um determinado grupo social.<br>This dissertation recounts the history of the Parc Royal, a department store that existed in Rio de Janeiro between 1873 and 1943, a time span that included the Belle Époque (1898-1914) and the 1920s, both of which were periods of complex transformations in style, commerce, communication and social mores. Besides examining these changes, the object sheds light on questions such as the adoption of foreign habits of civility, the dissemination of the culture of appearances and consumption of iconic goods and the evolution of ideas of feminine beauty and women’s role in society. The study is based on research of primary sources, consisting mainly of publicity material and news stories about the store at the time. Under the guidance of its main owner, Portuguese immigrant José Vasco Ramalho Ortigão, the picture that emerges from Parc Royal performance provides insight into the values, habits and customs that reflect the interests of the social groups from which the store’s customers were drawn.
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Morupisi, Joseph. "Women farmers' representation in Botswana Agrinews Magazine." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/6567.
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The Government of Botswana recognises the important role that women can play in the economic development of the country, particularly in the agricultural sector, with respect to food security at both household and national levels. The study sought to investigate how women in agriculture are represented in the Botswana Agrinews Magazine. Moreover, it sought to establish whether, and how, messages conveyed to audience by the Botswana Agrinews Magazine promote any type of social or economic interaction between farming communities, individuals and/or government and other stakeholders. The sources of data were the articles that reported on women farmers from the sample of the Botswana Agrinews Magazine, over 24 months, that is, from January 2012 to December 2013. This magazine under study is a government publication targeting the broad Botswana farming community. Critical discourse analysis revealed that women farmers participated in events associated with commercial horticultural farming, dry land farming (field crop production), in the arable farming sector, at Consumer Fairs and Regional Agricultural shows for Commercial Farmers respectively, as well as in pastoral farming sector events at Agricultural shows. They also participated in the arable farming sector agricultural activities for commercial horticultural farmers and those for subsistence dry land farming. Furthermore, the results revealed that women farmers encountered constraints in the different ventures, they undertook in both arable and pastoral farming. However, the reports showed that they received support from the government and/or other stakeholders to counteract their constraints. Furthermore, the analysis identified the coverage on the themes of (1) arable farming, (2) pastoral farming, (3) integrated farming, and (4) attitudes of both women in agriculture and Ministry of Agriculture workers, which promoted women farmers’ participation in the agricultural sector.
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Teplý, Ondřej. "Tištěné nezávislé magazíny v post-digitální době." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438194.
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The diploma thesis Printed Independent Magazines in Post-Digital Age tries to discover the motivation of editors-in-chief/art directors for creating a printed, independent magazine in Central Europe and at the same time how these magazines are influenced by post-digital trends. It uses a qualitative method of Grounded Theory based on data from semi-structured interviews. In the practical part of the research, nine authors from Austria, Germany, Poland, the Czech Republic, Slovakia, and Hungary were approached. From the total number of respondents, data was obtained from seven of them. In the theoretical part, the work is focused on the history of independent print, in terms of technological changes in the printing field and it defines the term "printed independent magazine". The main contribution of the work is a mapping of the Central European independent magazine scene, which has not been thoroughly examined in any academic work yet. The text puts this scene in the international context, and it points out the certain specifics which are associated with Central Europe.
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Dobiáš, Rudolf. "Firemní časopis, případová studie." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-333455.
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The thesis describes business magazines in the Czech Republic, association of publishers, national awards, specialized publishing agencies. Special attention is focused on surveys of business magazines that have been carried out up to now. The situation on the market of business magazines in Great Britain is briefly described for comparison purpose. As an example of a present-day business magazine, the B2B periodical called Elit magazín was selected. To describe the way of its production, a half-structured interview was carried out. To describe the opinion on the side of the producing company a structured interview was carried out, for description of the readers'opinion a questionnaire survey was chosen. The output is the comparison of both opinions. Because the producing company is a part of multinational company, where some other countries produce business magazines as well, a mapping of time-proven solution of the Volvo Trucks multinational company magazine named Globetrotter Czech is carried out. In the conclusion both productions are compared with intention to sketch out a theoretical potential of the multinational periodical. Powered by TCPDF (www.tcpdf.org)
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Pflegerová, Nikola. "Tištěné módní magazíny v digitální éře na příkladu českých mutací časopisů ELLE a Harper's Bazaar." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-348022.
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The focus of this diploma thesis is the development and change in printed media. It is aimed at fashion periodicals from their beginning to present time. Czech mutations of ELLE and Harper's Bazaar were chosen as specific examples. The thesis is divided into several independent sections. In the first one, terms and theoretical solutions are defined and later further examined. The theory of parasocial interaction is used to view the chosen media as if they were individuals able to establish relationships with their readers through social media. Media are also assessed as a constituent of an industry field, in which rivalries take place and therefore it is necessary to adjust to the changing technological environment. Next part of the thesis is an attempt to describe the development of fashion magazines with an extra focus on visual transformation as well as on the change of communication strategies towards readers. Situation abroad and in the Czech Republic is detailed. In the practical section, there is an attempt at answering the research question, what are the communication options and how are they used in the traditional printed fashion magazines in the online setting. This part is based on quality and quantity methods such as questionnaires, elite interview, descriptive analysis of web pages...
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Maxa, Martin. "Konstrukce luxusního životního stylu na stránkách magazínu proč ne?" Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-330491.
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This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.
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Bolková, Lucie. "Magazín Bel Mondo: zrod nového společenského titulu a jeho proměny v prvním roce existence na českém mediálním trhu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-336398.
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The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.
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Mašková, Tereza. "Komparativní analýza komunikace značek Louis Vuitton a Estée Lauder napříč vybranými periodiky v roce 2013." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-332615.
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This diploma thesis Comparative analysis of communication of the brands Louis Vuitton and Estée Lauder across selected periodicals in 2013 deals with the forms of communication the selected luxury brands on the platform of magazines use for addressing their existing and also potential customers. The theoretical part defines luxury and luxury brands Louis Vuitton and Estée Lauder and media, namely printed magazines Elle and Marianne, which together constitute the necessary basis for the subsequent research. Methodological part looks at the key persuasive, semiotic and pragmatic approaches, which, using verbal and non-verbal communication elements, participate in the construction of the examined texts, and submits related basic concepts, which are then used in the analytical part. Here, first, is realized a detailed description and analysis of the selected types of communication followed by the comparison and final evaluation of the findings obtained. Comparison in that is made not only within the individual magazines, respectively types of utterances placed in them, but also in connection with the specifics of the selected luxury brands. This diploma thesis aims to describe the selected utterances, analyze the contents they communicate, compare them and finally reveal the key communication methods...
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Hrabáková, Anna. "Užití a funkce persvazivních jazykových prostředků v ženských časopisech." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-339580.
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This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Pouzarová, Jana. "Vliv inzerentů na obsah lifestylových médií." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-398830.
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The aim of this thesis is to find out whether advertisers can influence the content of lifestyle media. The first part of this work deals with the theory of media economics, the market of printed magazines and the various influences on the media; followed by a definition of the ethical and legal framework for advertising. It also includes a description of selected media, an overview of their market position and the degree of financial dependence on advertising. Two lifestyle magazines, namely Cosmopolitan, representing women's magazines, and ForMen, as a men-oriented magazine, were selected for analysis. The second part of the thesis deals with the definition of the methodological framework and the description of the research method used, i.e. quantitative content analysis. Three different phenomena are explored using six research sub-questions, namely the ratio of advertising and editorial content, the degree of linking advertising with editorial materials (brand reciprocity), and finally the use of advertorials, their labelling and distinguishability from other content. The third section of the work elaborates on research results. The thesis concludes that while certain dependence and influences can be traced, not all possible manifestations of the relationship between publishers and advertisers...
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Kubíčková, Jana Ada. "Současnost a budoucnost tabletových periodik v České Republice." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-352702.
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The Thesis maps the Czech tablet magazine market tablet and describes possible approaches to tablet magazines' creation and distribution. First chapter outlines the historical timeline of tablet magazines development both in the Czech Republic and abroad, and maps the current situation of the Czech market. The chapter defines a concept of "strictly tablet magazine" and presents possible approaches to a production of such magazines. The following chapter analyses the concept from the new media theory point of view. The last chapter focuses on a comparison and critical evaluation of differences between variants of tablet magazines (strictly tablet magazines versus tablet editions of print magazines), with emphasis on advertisement and interactivity. Keywords: tablet magazine, tablet, magazine, advertising, interactivity
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Souralová, Ivona. "Fenomén a výzkum módních blogů." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298612.
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Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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Krocová, Iva. "Genderová proměna časopisu Vlasta v roce 1991 a 2010." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-330428.
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In my work I map the transformation of gender through media editorial in the journal Vlasta topics in 1991 and 2010 and how tthe communist regime influenced the thematic transformation of magazine in Czechoslovakia. In my work I also examine whether Vlasta magazine in 1991, presents a feminist ideas that have a negative connotation, as Osvaldová mentioned. The work is divided into three basic sections of theoretical, methodological and analytical. The theoretical part describes the current scientific discourse and puts the work in a social media context. This section presents the main concepts such as feminism, gender, gender stereotypes and patriarchy. It also mentions the importance of media and women's magazines for the female audience and the transformation of women's role in society before 1989 and after. In the methodological part, through open and axial coding I examine media content. In my research, I identify and describe significant editorial issues with which woman is associated in Vlasta magazine in 1991 and in 2010. Furthermore, using content analysis, I compare the contents of the magazine Vlasta 1991 and 2010 in terms of private and public spheres. Data are analysed by methods of the grounded theory, as described by Strauss and Corbin. The data from the content analysis shows the...
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Krocová, Iva. "Proměna přístupu k genderovým rolím v časopise Vlasta mezi roky 1991 a 2010." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-341232.
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The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.
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Krejzarová, Markéta. "Komparativní analýza dvou konkurenčních tištěných suplementů Pátek Lidových novi a Ego!" Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-357947.
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Rajčan, Šimon. "Predikce prodejností magazínů." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321063.
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Today, many magazine publishing houses faces the problem of future predictions of their products. In many cases, these predictions are made by employees based on their personal experiences and guesses. The problems of this attitude are high expanses on making the predictions and increased expanses when those predictions are wrong. The aim of this work is to study existing regression methods of automatic prediction and create a solution for predicting the magazine sales in Russian publishing house Burda.
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Buchtová, Naďa. "Konstrukce obrazu mužů a žen v lifestylových magazínech na internetu." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388056.
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(in English): This diploma thesis focus of portrayal of man and woman in lifestyle magazines on the Internet and on the social network Instagram. The theoretical part describes history and a role of the image, respectively photography, in the Western world and its development. It also deals with the theme of stereotypes and changes of representation of man and woman in the second half of the 20th century and the beginning of the 21st century. The next part discusses types of visual analyzes concentrating on qualitative semiotic analysis. This analysis is used for the selected images in the practical part. The practical part analyzes 400 images from selected Czech and American women's and men's lifestyle magazines and their accounts on the social network Instagram. The analysis reveals differences between contributions to Instagram and magazine pages and in the each media itself. It also identifies how women and men are portrayed in the selected media and if the stereotypes described in the practical part have disappeared in the context of the ongoing transformation of the position and roles of men and women in society, especially if the emancipation of women has had any effect.
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Bodlák, Ondřej. "Jazyk hudebního magazínu SPARK." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298380.
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This thesis is concerned with Discourse analysis of music magazine Spark, which refers to metal music. The main standpoint is the phraseology and the choice of metaphorical expression which are used in the magazíne. They are determined by aesthetic and cultural context, to which the magazíne relates. Specific indexicality at the linguistic level refers, in a specific way, to musical context. The theoretical basis is stylistic analysis of specifically modified publicistic operational style, of its lexical items, phraseology and imaginativeness. Emphasis is layed on tenseness between the automatization in the use of means of expression and some author's style actualization. Both tendencies are relevant to the text contextualization. The first part of the thesis, named Introduction, presents the thematic structure of the magazíne and its specific form of advertising, the second part, named Texts, is focused on stylistic analysis of texts and their interpretation in the light of cultural context. In this second part are presented the persvazive aspects of the magazíne, in consideration of Christian values. The aim of this thesis is to describe one of the contemporary Czech media, in connection with linguistics and ideology. Key words: Discourse analysis Contextualization Order of indexicality Slang...
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Snížek, Michal. "Komparativní obsahová analýza vybraných vydání gay magazínů LUI a Attitude." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-333231.
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There are many works focusing on stereotypes usually connected with minorities including gays in news and media in general. However, there is no study that would describe the common features of gay media products, especially characteristics of gay magazines. This work analyzes in both qualitative and quantitative way two life style magazines targeted at homosexuals - Czech LUI and British Attitude. First, on their bases the advertisements included are described - of gay and non-gay brands. Further the topics and themes used are pointed out - those that appear at the pages the most often, then the other ones that you can find rather rarely. A query among gay people is added as it proposes another point of view for the result of the analyses. This work also answers to the questing how sexual signs and connections are used in gay magazines and what is the amount of articles that have any sexual signs. The results of this study can be used for further gender media works or as the purpose or building a new Czech gay magazine.
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Bureš, David. "Analýza českých televizních motoristických magazínů." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-266164.
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The aim of this thesis Analysis of Czech television automotive magazines is to describe characteristic elements of television format entitled motoring (or automotive) magazine. This thesis defines the basic terms typical for the issue, describes the history of motoring magazines in the Czech television environment and through the use of content analysis determines content of today's motoring magazines broadcasted in the Czech television environment. Results of the content analysis are afterwards explained by analysis of historical documents and by an interview with one of the authors of television motoring magazine. The content of the magazines (Auto Moto Revue, Autosalon and Garáž) is also aligned with the British motoring show Top Gear and with the original form of Auto Moto Revue, which ranks among the oldest television motoring magazines in the world.
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Horáková, Zuzana. "Hipsteři a jejich identita: Diskurzivní manifestace hipsterství v magazínu VICE." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-405946.
Full textAbstract:
This research address the topic of hipster phenomenon and its discursive manifestations in the online magazine VICE. The theoretical part of the thesis submits the basic discursive frameworks which serve as a theoretical anchoring for the practical part based on discursive analysis of the articles. The analysis itself is based on 11 articles mainly from the section Remembering the Hipster, which was chosen as the most appropriate for this study. The aim of the thesis is to explore the main discursive manifestations of hipster culture in those articles and to find out, whether those reproduced manifestations overlap with identified categories from the theoretical part, or whether they differ from each other. The main purpose of this analysis is then to find out what does it mean to be hipster according to VICE magazine contributors.
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Holý, Tomáš. "Československo a Česká republika na stránkách týdeníku L'Express." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326502.
Full textAbstract:
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Katedra mediálních studií Tomáš Holý Československo a Česká republika na stránkách týdeníku L'Express Diplomová práce Praha 2013 Autor práce: Tomáš Holý Vedoucí práce: Doc. PhDr. Barbara Köpplová, CSc. Rok obhajoby: 2013 Bibliografický záznam HOLÝ, Tomáš. Československo a Česká republika na stránkách týdeníku L'Express. Praha, 2012. 79 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Doc. PhDr. Barbara Köpplová, CSc. Abstrakt Čtení o Československu a následně České republice ze stránek týdeníku L'Express v druhé polovině dvacátého století a začátkem nového tisíciletí nabízí pohled nejen na výrazné mezníky v tuzemských a evropských dějinách, ale zároveň ukazuje proměnu novinářské práce a rutiny. Práce se snaží zachytit odraz doby v průběhu let. Jedná se zejména o francouzský pohled na nejdůležitější události Československa a následně České republiky, tedy zejména rok 1968 (období Pražského jara a následný vpád vojsk Varšavské smlouvy) a následně rok 1989 (Sametová revoluce). Z novodobých událostí byl vybrán vstup ČR do Evropské unie, menší část práce se rovněž zabývá kulturním děním a pohledem na...