Academic literature on the topic 'Malawi Broadcasting Corporation'

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Journal articles on the topic "Malawi Broadcasting Corporation"

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Nthanda, Jacqueline Kakhobwe, Tommy Kiilu, and Barnabas Githiora. "Framing of HIV and AIDS messages of Zokonda Amayi phone-in radio programme in rural Malawi." International Journal of Current Aspects 7, no. 1 (March 9, 2023): 50–67. http://dx.doi.org/10.35942/ijcab.v7i1.306.

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This study examines how female listeners of a phone-in radio programme called Zokonda Amayi respond to the content of the phone-in radio programme’s HIV and AIDS awareness messages. The interrogation centered on female listeners residing in the grassroots locations of Lilongwe District in Malawi, central Africa. Zokonda Amayi phone-in radio programme is a weekly show which airs on Malawi Broadcasting Corporation (MBC), the national broadcasting station. Many women in Malawi are disproportionately affected by AIDS. A mixed approach model was used to shed light on the applicability of phone-in radio programmes in hosting HIV and AIDS broad-mindedness in rural Malawian ladies. Data was gathered in a standardized manner making use of questionnaires, interviews and focus group discussions on the research subjects. Results highlight the high appreciation that the targeted listeners have for the content of the phone-in radio programme, a demonstration of how much they have benefitted and are continuing to profit from framing of HIV and AIDS awareness messages on the phone-in radio programme. It is recommended that the producers of Zokonda Amayi phone-in radio programme should continue to invite health experts to the phone-in radio programme to be regularly talking about technical health related issues, for instance, how discordant couples can safely conceive if they wish to have a child or another child and other pertinent health issues
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Kankuzi, Sydney Friendly. "The Role of Malawi Broadcasting Corporation Staffers in Mediating Malawi's Ideological Nation-Building Project: The Case ofSpeak Out." African Journalism Studies 38, no. 2 (April 3, 2017): 141–58. http://dx.doi.org/10.1080/23743670.2017.1332658.

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Linje Manyozo. "Hegemony, Ideology and Political Journalism in Democratic Malawi’s Broadcasting Media." Africa Media Review 12, no. 2 (May 24, 2004). http://dx.doi.org/10.57054/amr.v12i2.5114.

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For the first three decades following independence from Britain in 1964, the governance of Malawi was a political dictatorship under President Dr. Hastings Kamuzu Banda and his Malawi Congress Party (MCP). The country adopted a multiparty constitution in 1993 through a national referendum. Bakili Muluzi and his United Democratic Front (UDF) emerged winners of the 1994 general elections and formed a government. The UDF also won the 1999 and 2004 elections. In a multiparty democracy, the right to freedom of expression should ideally empower journalists to provide in-depth and balanced reporting on issues that affect the disadvantaged populace, the majority of which lives in abject poverty. The media’s attempts at providing accurate and balanced information have, however, intensified tensions with the ruling politburo. Building on the case of four journalists who were dismissed from the country’s public broadcaster, the Malawi Broadcasting Corporation (MBC) Radio, this paper draws from Gramscian concepts of ideology and hegemony to critique the practice of political journalism in Malawi’s broadcasting media. It seeks to explore how oppressive political regimes stifle media freedom and how all this leads to the emergence of popular culture as a form of alternative media.
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Pullen, Emma, Mufunanji Magalasi, and Jessica Noske-Turner. "Paralympic Broadcasting in Sub-Saharan Africa: Production Politics and the Reimagined Postcolonial." Media, Culture & Society, January 30, 2024. http://dx.doi.org/10.1177/01634437231225033.

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The Tokyo 2020 Paralympic Games was broadcast for the first time on free to air (FTA) television across 49 territories in Sub-Saharan Africa. This article charts the story of this historic development and marks the first study to explore Paralympic broadcast production beyond the cultural specificities of Global North/Western-centric media practices, infrastructure availability and disability discourses. Drawing on an integrated qualitative dataset, including interviews with key individuals from the International Paralympic Committee, TV Media Sport (the broadcast partner) and one national Sub-Saharan broadcaster (Malawi Broadcasting Corporation), this article documents the challenges, logic and politics behind the Sub-Saharan African Paralympic broadcast. In so doing, we consider the extent to which these articulated with epistemic differences, underlying neocolonial sentiments and (mis-)understandings of the geopolitical contours and disability politics of the Sub-Saharan African region. We consider the important role national Paralympic broadcasters may play in the sustainable development of the broadcasts across this region, particularly in relation to its pedagogical value for harnessing progressive localised disability politics, disability activism, and social justice.
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Dissertations / Theses on the topic "Malawi Broadcasting Corporation"

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Chikunkhuzeni, Francis Chim'ndomo. "Towards an understanding of the role of commercialisation in programming at the Malawi Broadcasting Corporation from 1995 to 1998 : a case study." Thesis, Rhodes University, 2000. http://hdl.handle.net/10962/d1002875.

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Competition in many market-driven media systems in advanced industrial countries can sometimes compromise traditional public service broadcast values such as programming for diversity, citizenship, minority interests and national identity. This study investigates the presence and effects of commercial-logic in a state-owned broadcaster in a developing country: the Malawi Broadcasting Corporation. Using indepth interviews and analysis of records on finance and programme schedules, the study finds overwhelming indicators of the presence of commercial logic, not driven by competition, but a commitment to provide a public service under deteriorating financial conditions. Distinguishing between the impacts of advertising and sponsorship markets on media output, the study finds contradictory effects of commercialisation. Some effects confirm some of the adverse effects of commercialisation such as heavy sponsorinfluence on programme content, self-censorship among programme producers who avoid injuring sponsors and producers paying more attention to sponsored programmes at the expense ofthe quality of some non-sponsored public service programmes. However, effects are not always contrary to public service broadcasting but may Indeed reinforce such broadcasting. Commercialisation in some instances has led to the sustenance of a range of non-sponsored public service programmes including programmes to promote culture and civic rights. In general, this study highlights the need to focus on what is realistically possible within the dynamics of the Malawi Society as a precondition for a proactive and elaborate strategy for commercialisation ofthe country's public broadcaster.
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Books on the topic "Malawi Broadcasting Corporation"

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Library, Malawi Broadcasting Corporation. Shelf guides. [Blantyre, Malawi]: Malawi Broadcasting Corporation Library, 1990.

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Malawi. Office of the Ombudsman. Inquiry by the Ombudsman in the matter between Mr. A. Mhango and others, complainants and Malawi Broadcasting Corporation, respondent: Inquiry no. 196/2005, file number - OMB/BT/C/304/2000 : determination. Blantyre: Office of the Ombudsman?, 2007.

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Englund, Harri. Human Rights and African Airwaves: Mediating Equality on the Chichewa Radio. Indiana University Press, 2011.

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Book chapters on the topic "Malawi Broadcasting Corporation"

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Kainja, Jimmy. "Media education, democratisation and media capture at Malawi Broadcasting Corporation." In Education, Communication and Democracy in Africa, 137–52. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003125440-12.

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Madichie, Nnamdi O., and Abdullah Promise Opute. "Consumer Protection in Sub-Saharan Africa." In Advances in Marketing, Customer Relationship Management, and E-Services, 311–33. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch014.

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This chapter explores two key areas of the text – notably “children as consumers: A focus on developing countries” and “consumerism and consumer protection in developing nations.” By integrating these two streams the chapter highlights the implications of the marketing activities undertaken by tobacco companies (i.e. Big Tobacco) in Sub-Saharan Africa (SSA) for consumer protection in these countries and especially in the case of vulnerable groups such as children. By highlighting the marketing practices of global tobacco giants exploiting the weak regulatory environment in SSA, notably Malawi, Mauritius, and Nigeria. The choice of countries is based on a BBC (British Broadcasting Corporation) documentary, which highlighted the marketing practices of Big Tobacco in these countries. In terms of structure, the chapter focuses primarily on the promotion element of the traditional marketing-mix as well as the public policy implications emerging from these.
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Grepstad, Ottar. "Populærkulturens upopulære språk." In Tru, språk, historie. Heidersskrift til Per Halse, 207–31. Cappelen Damm Akademisk/NOASP, 2022. http://dx.doi.org/10.23865/noasp.165.ch9.

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The Letter (1940) was an American film noir by William Wyler, about one letter and two murders in a rubber plantation in British Malaya. The movie, with Bette Davis playing the main character, was nominated for seven Oscars. Movies for adult audiences are generally subtitled rather than dubbed in Norway. In 1964, NRK (Norwegian Broadcasting Corporation) televised the movie, and for the first time, a movie was broadcast with subtitles in Norwegian Nynorsk, the lesser-used Norwegian language compared to the dominant Norwegian Bokmål. Only 11 percent of the population had a television license at that time, and most of these viewers lived in a few cities, where Nynorsk was little used. Television viewers phoned in their protests to both the newspapers and NRK, and for some days, the Nynorsk subtitles were a major public issue. In this essay, I tell the whole story, presenting the arguments used, introducing those involved, analysing the context, and discussing how Norwegian Nynorsk became an unpopular language in popular culture in Norway. It is also a story about the development of a Nynorsk written culture and efforts to restrict this development.
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