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Dissertations / Theses on the topic 'Maloobchod'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Shaibakov, Timur. "Maloobchod v Kazachstánu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114688.

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This thesis is devoted to retail in Kazakhstan. Main objective of this work is to make an overview of retail market in republic of Kazakhstan and analyze its specifics, history and current situation. Also, thesis includes description of shopping centers market in Kazakhstan and prediction of future trends in retail in context of entrance into Custom Union with Russia and Belorussia.
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2

Lán, Tomáš. "Maloobchodní síť a její vývoj v ČR." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260057.

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Topic of this thesis is a retail network and its development in the Czech Republic. Ahold Czech Republic, Inc. Operating hypermarkets Albert was chosen as a subjekt of study. Hypermarket study is applied on is in city of Hradec Kralove and analyzed area is Hradec Kralove county. The work consists of several parts. The first part is theoretical background, where characterization of the concept that are Essentials for the understanding of the topic is being described. Described terms are such as trade, retail trade, retail stores, hypermarket. Another section is devoted to the developmental stag
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3

Černohouz, Michael. "Preference zákazníků při nakupování ve velkoformátových typech prodejen MO (hypermarket, diskont, supermarket apod.) v komparaci s nakupováním v malých prodejnách." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-256828.

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The dissertation, that is called The buying preference of customers in large retail facilities (hypermarket, discount store, supermarket, etc.) compared to buying in small retail stores is dealing with consumers and customers preferences in retail stores. The dissertation is divided into two parts. The first part is a theoretical part and the second one is practical part. The theoretical part is based on knowledge gained from non-fiction literature and other relevant sources of information. It provides an overview of the retail and its subcomponents as known as retail activity, types of the r
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4

Gajdošová, Radka. "Retailing v USA (se zaměřením na potraviny)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197242.

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This diploma thesis deals with food retailing in the USA. It is divided into 9 chapters. The first chapter includes important theoretical definitions and classifications. The next one explains the formats that are used in food retailing in the USA. The third one adds the area of logistics into the matter, which is also very important in retailing. The next chapter provides general introduction into the US market, like macro-economic data and socio-cultural specifications. The fifth chapter is the most important as it deals with the analysis of food retailing in the USA. The last parts of the t
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Doan, Jan. "Podnikatelský plán na zvýšení konkurenceschopnosti večerek." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193358.

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This dissertation is dealing with the preparation of business plan of innovative company. Company with the vision of unification Vietnamese convenience stores. Following strategic document was prepared as a support of the company business plan.
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Čiháková, Lenka. "Strategie malé firmy podnikající v oblasti maloobchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10413.

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The main objective of the thesis is to deal with business strategy of a small company operating on retail trade market. First of all, retail trade as such is defined and its classification according to Czech Statistical Office is presented. In addition to this, important economic indicators of big vs. small retail enterprises in Czech Republic are confronted. The thesis also describes retail companies' business structure and lists examples of the biggest retail vendors and alliances on the Czech market. The other part of the thesis is concerned particularly with such companies and alliances, f
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7

Ježková, Veronika. "Analýza maloobchodní sítě v Klatovech." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75085.

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The goal of this graduation thesis is to analyze the retail network related to food products in the city Klatovy and to evaluate whether the number of the retail units is appropriate for this area. Assess whether the number of retail units corresponds to the number of the population and the optimal area for Klatovy. The first part is focused on the different concepts and describes methods regional analysis. In the second part there is described the history and sights of the city Klatovy. After that follows characteristic of individual stores (retail units focused on the sale of food products),
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8

Hanousek, Jiří. "Analýza maloobchodní sítě v Pardubicích." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73550.

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Drugda, Marek. "Studie proveditelnosti podnikání malé maloobchodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-85200.

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This thesis describes the individual aspects of retail entrepreneurship of a small enterprise using the knowledge of large retail entrepreneurs. It introduces the business strategy of a clothing retail shop in Prague with an innovative business model, evaluates the external environment of the enterprise and its influence on the industry, outlines the procedures for managing specific areas of the operation and evaluates the feasibility of the enterprise utilizing a break even analysis and a cash flow forecast based on predefined criteria.
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10

Ryšavá, Kateřina Bc. "Měření spokojenosti zákazníků ve vybraném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1134.

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Práce popisuje možné metody monitorování spokojenosti zákazníků a vhodnost jejich použití. Zabývá se způsoby zjišťování spokojenosti a loajality zákazníků ve vybraném podniku a navrhuje nový systém měření. Ve zvolené společnosti je realizován dotazníkový průzkum, který směřuje k navržení vhodných doporučení ke zlepšení činnosti podniku a jeho vztahu se zákazníky.
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Lesňák, Martin. "Specifika úrovně štíhlosti ve vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262178.

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The Lean concept arises from Toyota Production Syste (TPS). Then, the concept of leanness includes Value, Waste and Continuous Improvement. An organization with high level of leanness creates higher value to customers with lower level of waste within a continuous improvement environment. The examination of these diploma theses determines a new approach of lean measurement. Although, the use of ethnography is new in Lean management, it opens new possibilities to understand the behavior of the people about the organizational leanness.
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Jesenská, Tatiana. "Psychológia predaja v maloobchode a veľkoobchode." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113583.

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The aim of this work is to clarify the fundamental role and impact of psychology and buzzmarketing in practice. Also approach the most important tools needed to understand the proper utilization of all their advantages, such as procedures to become a successful professional seller, how to avoid failure and to be able to cope with problems, how to communicate with clients and how is this all influenced by the motivation itself. The work provides an overview of how psychology of selling is closely related to buzzmarketing. These theoretical findings are substantiated and analyzed on the basis of
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Hlaváčková, Eva. "Strategie maloobchodní firmy podnikající ve specifickém sortimentu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15482.

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The goal of the diploma work is not only to describe, but also to judge the business strategy of chosen retail sales network undertaking in specific line of second hand goods.The theoretical part deals with the retail - its basic classificationand functional types of retail sales. The practical part is opened with the introduction of chosen retail sales network called Genesis - Shop, s.r.o. You will be given the reason, why I had chosen this commercial name and why it is so different.
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Eichler, Michal. "Maloobchodní prodej se zaměřením na význam nákupních center." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257325.

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This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to
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15

Fialová, Nikol. "Návrh zásobovací strategie ve vybraném maloobchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224727.

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This thesis describes the design of selected retail supply strategy. Supply strategy was designed according to the theoretical approaches and further analysis of the current state of the retail industry. Outputs of the thesis provide a higher level of serviceability and satisfaction of customers while developing retail business of the particular store.
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16

Haldinová, Alexandra. "Analýza maloobchodní sítě s potravinami v Kroměříži." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10395.

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Subject-matter of this graduation theses is analysis of retail network with groceries in city Kroměříž. Target of analysis is description and evaluation of position and signification particular stores on market with groceries in Kroměříž. Graduation theses targets retail stores that keep trading strings. At these stores is charted: localization, service area, stream buying, buying atmosphere and space solution of interior. Graduation theses adverts to factors, that are important for customers if they decide, where will they buy groceries. At the close of graduation theses is described immediat
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17

Fišerová, Lucie. "Problémy fungování maloobchodu na vnitřním trhu EU." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71809.

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Diploma thesis "Problems in functioning of the Retail Sector on the EU Single Market" analyses the possibility to solve on the European Union level problems, which prevent the retail sector from realizing its full potential on the single market. In the main part of the thesis the key retail sector problems are named, as they were identified by the European Commission in its retail sector monitoring. These problems are then discussed in the second chapter by assessing their relevance in the Czech and Slovak Republics. The third chapter analyses attitude towards problems' solution from the persp
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Fischerová, Barbora. "Vliv maloobchodu na životní úroveň obyvatelstva." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5388.

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First part defines living standard and its understanding in retail context. Second part concentrates on consitions in retail business and their development in the 90s. Third part summarizes some of the qualitative features of today's retail business with services offered to customers. All with its impact on living standard.
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Králová, Veronika. "Logistika obchodních řetězců." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75120.

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This diploma thesis aims to review and assess a current state of Czech retail market with fast-moving consumer goods and to analyze a logistic base of leading retail chains doing business in the Czech Republic. A reader can learn about development of retail in the last few years, but also about prediction of the future trends. Based on the theoretical background regarding retail and logistics, the analysis of particular leading companies is made. Moreover, possible future efficiency improvements of companies' process which could lead to better market position are considered. The result of the
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Svata, Bohuslav. "Analýza využití aplikačního software v maloobchodě v prostředí Microsoft Dynamics AX 2009." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-114050.

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Theme of this thesis is utilization of ERP system MS Dynamics AX 2009 in retail environment. Its main goal is to create analysis that will evaluate suitability of MS Dynamics AX implementation in retail business. This goal is realized by achieving three steps. First step is introduction and analysis of retail business processes. This includes introduction of general process in theory followed by description of typical needs and requirements of retail enterprise. Second step is analysis of functionality offered by MS Dynamics AX and identification of its deficiencies in terms of usability in re
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Pešková, Michaela. "Ocenění společnosti Kaufland ČR v.o.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201113.

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The aim of this thesis is to use gained knowledge for the valuation of the chosen company. The specific company is Kaufland ČR v.o.s. The result of the financial and strategic analysis is to determine the specifics of the retail market. The basic method for valuation is method DCF entity, the secondary are method of comparable companies and the accounting method.
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Komínová, Kamila. "Vyhodnocení investice otevření nové prodejny franšízingové maloobchodní sítě." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360152.

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The goal of this diploma thesis is to assess the economic efficiency of the investment consisting in the opening of the new franchise retail network stores, specially Tesco Franchise Stores CR s.r.o. The thesis consists of two main parts - the theoretical part and the analytical part. The theoretical part describes the basic concepts which are related to the investment activities and the methods used to evaluate the investment plans. The ending part of the thesis describes the retail environment and the principles of franchising. The beginning of the analytical parts deals with the strategic a
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Nymsa, Jakub. "Vývoj maloobchodu v ČR po roce 1993." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4689.

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Thesis describes main development trends of retail industry and its network in the Czech Republic as well as changes in consumers' behaviour and in the position of Czech retailers on the basis of available statistical data and findings of surveys since 1993 to the present and near future.
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Nováková, Zuzana. "Maloobchodní společnosti v České republice a jejich logistika." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-198889.

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This thesis analyses the current situation of the retail market in the Czech Republic. It examines the principal trends in the distribution politics which have an important influence on the czech retail market. In the following section there is described how the most successful retail chains have developed in recent years. At the end, by three case studies I allow the reader to have an overview of the current practice. I explain how the distribution centers work and what is the business strategy of one of the leading chains in the Czech Republic.
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Víznerová, Patricie. "Vliv merchandisingu na kupní rozhodování spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2096.

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Nakupování se stalo běžnou součástí našich životů. Vše, co se děje v naší hlavě před tím, než vezmeme vybraný produkt z regálu, se dá přirovnat k černé schránce. Spotřebitele ovlivňují při nákupu fyzické, psychické, kulturní a sociální aspekty. Maloobchodník se snaží zákazníkovi nákup co nejvíce usnadnit a zpříjemnit. Aktivity, které zatraktivňují nákupní prostředí, se nazývají merchandising. Merchandising, který je přínosem pro zákazníka, maloobchodníka i výrobce resp. merchandisingovou agenturu, je cílem této práce.
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Lunová, Elina. "Impingement of law rules on the Retail Business." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12133.

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Žabčíková, Zuzana. "Srovnání podmínek pro začínající podnikatele ve třech zemích Evropské unie." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17687.

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This diploma project deals with the current economic situation in European Union market and subsequently in the Czech Republic, Great Britain and Sweden. The analysis of the above mentioned countries was chosen due to the different conditions in doing business and approach to social and economic issues. The main purpose of this project is to find out the conditions for doing business in these three chosen countries. Following questions should be answered: "Is it beneficial to settle business during the financial crisis? Which of the chosen countries has the most optimal conditions for business
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Pospíšilová, Lucie. "Continuous Management of a Retail Product Category." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205343.

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The aim of the thesis is to describe the Czech retail industry and the practice used in the category management. The work compares and evaluates the current state of the ice-cream category management in different retail chains and recommends changes for the next ice-cream season for one of the retailers. The description of the retail industry and the introduction set the background for the thesis and the explanation of the continuous category management provides the framework for the analysis. The empirical part conducts the category planning step by step. The key parts are category assessment
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Zakouřilová, Eliška. "Mezinárodní strategie společnosti Metro - vybrané problémy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16479.

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Currently, there is a clear trend of revival of small shops near the customer's home. In this context, formulated by Metro, or Macro new business idea - the concept of small shops / convenience store (ie, smaller stores with food and other basic commodities of daily use). Therefore, it was created and introduced the project Macro Small shops (where the aim is to create a "network of retail stores under the auspices of the macro) to allow the company to effectively compete with chain stores, purchasing alliances and consumer cooperatives.
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Vaněk, Ondřej. "Hodnocení investic na příkladu společnosti Tesco Stores ČR a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86021.

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Abstract: The aim of the work is to evaluate six different projects of the expansion of the company Tesco through opening new stores and choosing the best option on the general level. Shops differ from each other by their size (express, supermarket, hypermarket) and by the way of obtaining the required area (lease, building an own store). The whole thesis is divided into three parts. The theoretical part describes the development of the Czech retail market with food since 1996, when Tesco entered the Czech market. Methodology part describes different methods of evaluating investments. Practica
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Vlachynská, Klára. "Vývoj privátních značek v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150366.

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The aim of this thesis is to analyse past and present development of market of private labels in the Czech republic. Pursuant to this purpose of possible future trends with recommendation for individual market subjects. The first theoretical part is based on introduction to retail management. There are defined important concepts related to private labels. The next part is dedicated to summary of market of private labels in the world. This part is followed by analysis of past and present development of market of private labels in the Czech republic. Based on this statement it is proposed own co
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Horká, Zuzana. "Privátní značky na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17719.

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Jáč, Marek. "Vliv přímých zahraničních investic na charakter českého maloobchodního trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73788.

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This diploma thesis is dealing with the Czech retail market and an influence of foreign direct investment on it. The thesis is divided into five parts. First two chapters are focused on the theoretical definition of the foreign direct investment, trade as well and the tendencies in the international business in the 21st century. Third and fourth chapters are dealing with the inflow of the foreign direct investment into Czech Republic or with the status of the trade in the Czech economy. Fifth part is devoted to the Czech retail market -- its performance and evolution since 1989. In this chapte
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Stara, Jiří. "Podpora lokálních dodavatelů ze strany retailových řetězců v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149858.

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The thesis was suggested and assigned by Tesco Stores CR. The idea behind is to find out whether supporting local producers can bring a competitive advantage to an involved retailer on the Czech retail market. It is focused primarily on fresh food categories which seem to be the most suitable for local sourcing prefernce. The thesis also considers the relationship between quality-origin-customer expectation. The practical part includes two researches-one studies marketing tools used by retailers present on Czech market in order to promote local producers. The other one provides Czech food prod
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Tejnická, Jana. "Analýza obchodního konceptu společnosti Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162237.

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Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on
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Taišová, Andrea. "Návrh na zlepšenie komunikácie podniku Husqvarna Prešov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193903.

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This master thesis focuses on the proposal of the improvement of communication in a particular company -- company of the authorized vendor of Husqvarna products in Prešov. In the theoretical part of this master thesis the marketing communication is characterized as a part of a marketing mix. Furthermore, the singular forms of marketing communication and their specifications in this market area are described. In conclusion of the theoretical part the use and procedure of the SOSTAC method is explained. The main focus and goal of the practical part is the proposal for the optimalization of the p
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Slanař, Jan. "Krize produkce a spotřeby v československé centrálně plánované ekonomice se zaměřením na vnitřní obchod." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359455.

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Domestic trade in the centrally planned economy, has been confronted with the lack of inputs and outputs, which did not allow to fully respond to the increasing demand of the population. In this thesis is elaborated the development of this area, especially by the historical, critical analysis and descriptive method, whose goal is to take down the development of domestic trade in the context of the economic development of preferred industries. The thesis is divided into two main chapters, that resolves issues chronologically starting with 1948 to the 80s, then the period of the 80s themselves i
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Beranová, Michaela. "Aspekty zásob v maloobchodě: modely přirozených úbytků zásob a ztratného." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-233730.

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The dissertation thesis deals with the problem of relevant volume of natural shrinkage and accidental losses of retail stock quota calculation. In frame of the dissertation thesis, factors affecting an extent of accidental shortage of inventories in retail business are investigated here. Then, possible approaches to a calculation of relevant volume of such a quota are recognized as well. By its scope, the dissertation thesis reacts on a problem that exists within the income taxes law since 1995, but any conceptual solution of this problem is still missing. This current problem that is felt esp
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Výletová, Zuzana. "Zákaznická spokojenost a její souvislost s hospodářskými výsledky maloobchodních řetězců." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257589.

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This diploma thesis studies potential coherence between customer satisfaction and economic results of retail chains. The thesis consists of theoretical and practical parts. In the theoretical part important terms connected with satisfaction, customers, trade and retail are defined. In the practical part can be found questionnaire research results and revenues of each retail chain. Questionnaires which were focused on customer satisfaction are evaluated by pivot tables and the results are displayed in graphs. The thesis disposes of retail chains revenues from years 2012, 2013 and 2014. The main
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Zatočil, Radek. "Návrh marketingové strategie pro prostředí firmy ITAB, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222546.

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The purpose of this diploma thesis is proposal of marketing strategy for company. The first part is focused on presentation of theoretical knowledge from strategic business management, marketing and marketing strategy. The second part contains introduction of the company and analysis of current state. Diploma thesis also deals with retail market research in Poland, Hungary, Romania, Czech Republic and search for potential customers. Based on analysis the marketing strategy is suggested, leading to improvement of company position on the market and gain of new customers.
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41

Veselý, Ondřej. "Podnikatelský záměr rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223140.

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The main goal of diploma thesis is to set up the prospectus. In the concrete it proceed about activity connected with expansion of company from wholesale market to area of retailing. The thesis includes proposal of investment project. Based on dynamic methods, there is recommendation to privat investor.
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42

Beranová, Petra. "Analýza marketingových aktivit vybrané obchodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73954.

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The diploma thesis deals with the analysis of marketing activities of chosen commercial corporation. The thesis is divided into two parts. The first, theoretical, part covers key concepts for this thesis which are retail and marketing. Retail is presented in context with business, individual retail store formats and retail trends. Then there are described marketing tasks, marketing process including marketing strategy, marketing plan with marketing mix and estimate costing. Components of communication mix are described in a closer detail. The practical part covers introduction of the company,
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43

Biazrukaja, Aksana. "Retailing v Bělorusku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76555.

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In this thesis I focus on the retail trade development in Belarus in recent years and opportunities for entering the Belarusian retail market for foreign retailers. First of all I describe current situation in Belarus, both economic and political. Then I described the retail market, its basic indicators, the most common methods of sale, types of retail outlets and marketing communication. Finally I described consumer behavior of Belarusian customer and opportunities for foreign retailers to enter Belarusian retail market.
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44

Bělíčková, Alena. "Analýza nákupního chování u rychloobrátkového zboží v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194674.

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The diploma thesis deals with the analysis of FMCG (fast-moving-consumer-goods) shopping behavior and the retail chain positioning. The aim of the thesis is to evaluate the correspondence of the shopping behavior and the retail chain positioning for given retail chains. The analysis of shopping behavior is based on the questionnaire based on the representative sample of 4000 respondents. The shopping behavior is described with regard to seven segments defined by the Incoma GfK research agency. Two methods of shopping behavior are described in the thesis. The first one is the method based on th
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Králová, Lenka. "Privátní značky v segmentu rychloobrátkového zboží." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-8150.

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Král, Martin. "Logistika a SCM maloobchodního řetězce." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199964.

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The aim of this master thesis ,Logistics and SCM in retail ' is to introduce modern supply chain management (SCM) and logistics approaches and technologies used by multinational retail companies through the example of the TESCO company, while focusing on the UK and Czech retail market. The thesis is divided into two parts - theoretical section describes logistics and SCM with focus on retail markets. The first three chapters introduce the basic SCM concepts, current trends and challenges in retail logistics and identify the key areas of interest of a retail supply chain. The analytical part ex
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47

Wiener, Marek. "Analýza efektivity marketingové strategie a její další využití ve výrobní firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2012. http://www.nusl.cz/ntk/nusl-230074.

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Diploma thesis deals with the basic marketing strategy analysis of manufacturing firms and then suggestions for its improvement. The work is divided into two main parts.The first part is devoted to contemporary marketing, which includes a comparison of financial and human resources. In the second part describes the design of marketing strategy and its implementation. The thesis also deals with the optimization of the system. The aim is to set a marketing strategy to increase sales, profits and also to define the cost of marketing the company. Outcome of this work is to reveal strengths, weakne
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Soudek, Lukáš. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222138.

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Subject of this thesis is the proposal of marketing strategy of the SUBFORM company. For thos purpose was chosen the SUBFORM company. This thesis includes theoretic piece of knowledge, company and market analysis. Using the data obtained by this analysis, I suggested the most suitable marketing strategy leading to affirming the company on this market.
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Musilová, Iveta. "Návrh marketingové strategie pro Coop supermarket." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224529.

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This diploma thesis deals with a proposal of marketing strategy for real organisation. For better understanding of issues I occupy with theory in the first part, which I put in place in the next capture. The target of this thesis is made a suggestion or else implement marketing process. The target is reached thanks to the strategic analysis.
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Dvořák, Jan. "Analýza úspěšnosti maloobchodních formátů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85309.

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The thesis is focused on retail marketing and its main goal is to analyse consumer's attitudes to the various retailing formats. First part is dedicated to some theoretical terms of retailing, stores typology, consumer behaviour, segmentation and specifics of retail marketing. Next part analyses available information from public researches, articles and MML database to reveal present situation and trends on retail market. In the last part is executed own primary research with aim to discover consumer behaviour and attitudes to the retailing formats and its perception.
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