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Journal articles on the topic 'Management of sales activity of a production enterprise'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Ivanitskyi, Y., and I. Ivanitskyi. "Marketing in the management of enterprise sales activities." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 27, no. 105 (2025): 67–70. https://doi.org/10.32718/nvlvet-e10510.

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The article examines the impact of marketing tools, particularly sales and pricing policies, on the enterprise management system with the aim of creating competitive products. One of the key aspects of this process is effective sales activity. The performance of an enterprise is influenced by a number of factors, including political, economic, and social conditions. The competitiveness of an enterprise is largely determined by its pricing policy, which directly affects the main business objective – generating profit. The relationships between sales and pricing strategies, which play a decisive

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2

MOLNAR, O.S., V.V. VAIHARTEN, and E.E. ZAREVA. "An integrated approach to product sales regulation." Market Relations Development in Ukraine №9(244)2021 122 (November 16, 2021): 74–78. https://doi.org/10.5281/zenodo.5704602.

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The subject of the study is an integrated approach to the regulation of product sales. The purpose of the study is to determine the mechanism of regulation of production and marketing activities of enterprises through the application of an integrated approach to industrial management. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper presents the sequence of management changes in the application of an integrated approach to the regu

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MOLNAR, O.S., V.V. VAIHARTEN, and E.E. ZAREVA. "An integrated approach to product sales regulation." Market Relations Development in Ukraine №9(244)2021 122 (November 16, 2021): 74–78. https://doi.org/10.5281/zenodo.5704651.

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The subject of the study is an integrated approach to the regulation of product sales. The purpose of the study is to determine the mechanism of regulation of production and marketing activities of enterprises through the application of an integrated approach to industrial management. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper presents the sequence of management changes in the application of an integrated approach to the regu

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4

Dramaretska, Krystyna, and Alona Zorhach. "LOGISTICS MANAGEMENT OF AGRICULTURAL ENTERPRISES." Ukrainian Journal of Applied Economics and Technology 8, no. 1 (2023): 248–53. http://dx.doi.org/10.36887/2415-8453-2023-1-36.

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The article reveals the essence and meaning of logistics. The main tasks of logistics activities in enterprises are considered. It is established that the logistic activity of agricultural enterprises is a connecting function between all its divisions, which unites such functional areas as supply, production, and sales into a single system. Logistics tasks are crucial for any agricultural enterprise that seeks to optimize and maintain highly available logistics systems. When handled correctly, they increase efficiency, cost savings, and customer satisfaction. Each of the types of logistics act

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Olefirenko, Oleg. "Methodic tools to optimize marketing expenses of the innovatively active industrial enterprises in Ukraine." Problems and Perspectives in Management 14, no. 1 (2016): 44–50. http://dx.doi.org/10.21511/ppm.14(1).2016.05.

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The efficient sales policy of the machine building innovatively active enterprises is connected with its rational process financing. Optimal determination of innovative production distribution expenses is top-priority element to increase economic subject’s activity profitability and to increase its competitive positions at the market. Thus, planning of costs for innovatively active machine building enterprises sales has to be based on economic and rationally adaptive mathematic tools to industrial enterprises activity specific. Practical implementation of the mentioned task is possible owing t

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MOLNAR, O. S., V. V. KOSHUTA, and Y. V. BOHDAN. "Diagnosis of the problems of the sales policy of enterprises in the conditions of market functioning." Market Relations Development in Ukraine №7-8(266-267)2023 153 (October 9, 2023): 124–28. https://doi.org/10.5281/zenodo.8420937.

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The subject of the study is the diagnosis of the problems of the sales policy of enterprises in the conditions of market functioning. The purpose of the study is to diagnose the sales policy of enterprises in the conditions of market functioning. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. In the article the analysis of the sales policy of enterprises of economically developed countries in comparison with the realities of the sales activity of Ukra

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Olefirenko, Oleg, and Olena Shevliuga. "Commercialization of innovations: peculiarities of sales policy at innovation active enterprise." Innovative Marketing 13, no. 2 (2017): 6–12. http://dx.doi.org/10.21511/im.13(2).2017.01.

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This study investigates the management process of innovations commercialization and its essence. Nowadays, establishing and ensuring the efficiency of innovations commercialization process is an objective precondition that creates material values. It also creates new demand in the market, shifting the emphasis from the production of enterprises to various management fields, creates new ways of capital substitution and enhances the level of innovation activity profitability. The aim of the research is to analyze indicators and characteristics of implemented instruments of sales policy at innova

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8

Fabryka, Iryna. "MECHANISM OF MANAGEMENT OF EXPORT POTENTIAL OF MACHINE-BUILDING ENTERPRISE." Economic Analysis, no. 27(2) (2017): 209–17. http://dx.doi.org/10.35774/econa2017.02.209.

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The mechanism of management of the export potential of the machine-building enterprise on the principle of import substitution of the component of material costs is developed. This mechanism provides for the definition of export volumes of sales of products in value terms and reflects the interconnection of key production and economic indicators of the enterprise with the account of the needs of the external market in the context of implementation of measures of import substitution of material costs. The target function, which is a criterion for determining the limits of the level of import su

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9

Markina, Iryna, Valeriya Lenʹ, and Vitaly Shapka. "Cost management as a factor for improving enterprise economic security." Actual problems of innovative economy, no. 3 (May 30, 2019): 83–88. http://dx.doi.org/10.36887/2524-0455-2019-3-12.

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Introduction. Modern enterprises operate in conditions of political and economic instability. This requires enterpris-es to build an integrated system for ensuring economic security. In Ukraine, the issue of economic security is relevant. But not fully understood. Need to clarify issues related to improving cost management. This is a factor in improving the econom-ic security of the enterprise. The purpose of the study is the theoretical and practical justification of cost management. Results. One of the the main goal of the enterprise is maximum profit. A factor in the success of enterprises

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Bovkun, Olga. "MANAGEMENT OF SALES ACTIVITIES OF INDUSTRIAL ENTERPRISES." Economies' Horizons, no. 1(19) (March 31, 2022): 22–31. http://dx.doi.org/10.31499/2616-5236.1(19).2022.277802.

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The article examines the essence and approaches to managing sales activities of an industrial enterprise in conditions of financial instability, as rapid changes in environmental conditions require entrepreneurs to find ways to preserve the company's competitive position. It has been proven that the most progressive way of organizing the sales activities of an industrial enterprise is distribution planning, which can be defined as a planned, professionally managed vertical marketing system that takes into account the interests of both the manufacturer and intermediaries. In this case, the manu

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11

Boboniyazovich, Axmedov Alim. "The Role of Marketing in Small Business and Entrepreneurial Activity." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 2359–61. http://dx.doi.org/10.22214/ijraset.2022.48362.

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Annotation: Marketing is the process of understanding consumer problems and regulating market activity and directing it to the goal. Small business enterprises with different forms of ownership should be closely connected with the marketing plan for production and sales activities. The marketing concept envisages making decisions in all spheres of activity of a small business enterprise in the market from the point of view of ensuring its overall success. This situation should be reflected in various types of organizational, management and sales work.

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MOLNAR, O. S., O. Yu. ILCHENKO, and V. V. HOLOVEY. "Assortment concepts in the sales system of enterprises." Market Relations Development in Ukraine №1(260)2023 133 (March 30, 2023): 93–97. https://doi.org/10.5281/zenodo.7787056.

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The subject of the study is assortment concepts in the sales system of enterprises. The purpose of the research is to determine the assortment concept between the business entity and the market for a certain period of time and directions of production and economic activity at the enterprise. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The paper defines the main directions of the decision–making process for new groups of goods from the assortm

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Gussenov, B. "GLOBALIZATION AS A FACTOR OF IMPROVING KAZAKHSTAN'S FOREIGN ECONOMIC ACTIVITY." Statistika, učet i audit 83, no. 4 (2021): 44–51. http://dx.doi.org/10.51579/1563-2415.2021-4.06.

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Currently, the importance of foreign economic activity for the enterprise cannot be underestimated. Kazakhstani enterprises cannot consider the foreign market only as another sales market, because there are qualitative differences in the development and condition of domestic and foreign markets, characteristic of all developing countries. When the domestic market lags behind in its development (including the level of products) and infrastructure from foreign markets, foreign economic activity can have the greatest impact on the growth and development of the enterprise. For effective foreign ec

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14

Kashulska, Tetiana S. "Marketing of Sales Activities of Agribusiness Enterprises." Business Inform 9, no. 560 (2024): 463–68. https://doi.org/10.32983/2222-4459-2024-9-463-468.

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The article is devoted to the study of marketing sales activities of agribusiness enterprises. The article is aimed at studying the essence and application of marketing in the sale of products of agribusiness enterprises and improving marketing sales activities in modern conditions. It is identified that in modern conditions of increased level of competition, the presence of foreign producers on the market, the increase in the cost of factors of agricultural production, high dependence on natural and climatic conditions and a number of other factors cause the need for agricultural enterprises

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15

Kalinichenko, Vitalii. "Organizational and economic principles of marketing management at specialized agricultural enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 2 (2023): 231–35. http://dx.doi.org/10.36887/2415-8453-2023-2-33.

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The article represents the disclosure of the organizational and economic principles of management of sales activities at specialized agricultural enterprises. It is substantiated that the transformation of the production structure of agrarian enterprises makes it possible to increase the economic efficiency of the production of crop and livestock products and its competitiveness, provided that a rational combination of the primary sectoral areas of specialization at the agricultural enterprise is observed. It was determined that the correction of the organizational structure is the main direct

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Bogomolova, I. P., O. A. Urazova, R. I. Ibragimov, and I. N. Vasilenko. "Features of the organization of management of effective sales activities at the enterprise." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 4 (2021): 432–44. http://dx.doi.org/10.20914/2310-1202-2020-4-432-444.

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Sales activity is an essential element of the unified management system of any modern business entity. At present, sales of products are no less important than the production component. It is worth noting that in certain industry segments, as well as industrial and manufacturing sectors, an effectively organized and implemented sales system forms about 70% of the success of all business activities. These circumstances are predetermined by the fact that such industrial enterprises are forced to operate in a highly competitive market environment. At present, thanks to the research of modern theo

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Abuselidze, George, Mikola Talavyria, Bogdana Vyshnivska, et al. "The economic mechanism of marketing activity management of food enterprises." E3S Web of Conferences 371 (2023): 05002. http://dx.doi.org/10.1051/e3sconf/202337105002.

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The consumer market, the production process is focused on the target group of end consumers, which contributes to a freer choice of the marketing strategy of the enterprise. It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of interaction of sets of factors of an economic and organizational nature, subjects of mediation of their actions and means of influence, taking into account signs of belonging to the internal or external environment, directly influencing or participating in the process of forming a distribution system of products.

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18

Holovatyi, Artem. "Improving the Efficiency of the Machine-building Enterprise on the Basis of Logistics-Oriented." Central Ukrainian Scientific Bulletin. Technical Sciences 1, no. 5(36) (2022): 71–86. http://dx.doi.org/10.32515/2664-262x.2022.5(36).1.71-86.

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On the basis of a typical machine-building enterprise the problem of increasing the efficiency of its operation using a logistics-oriented approach is considered. The basic processes of production activity within the limits of the concrete machine-building enterprise on which production, production-sales or supplier-production-sales systems are allocated are defined. The issues of creating a logistics system at the enterprise and its logistics management in the logistics environment, taking into account the factors of macro-, meso- and micro-environment. Based on the logistics-oriented approac

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19

Mostova, Anastasiia D., and Tetiana A. Pozniakova. "EFFICIENCY OF THE SYSTEM OF MANAGEMENT OF DISTRIBUTION AND SALE OF PRODUCTS OF A TRADE ENTERPRISE." Європейський вектор економічного розвитку 2, no. 31 (2021): 49–61. http://dx.doi.org/10.32342/2074-5362-2021-2-31-4.

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The theoretical substantiation of the distribution and sales management system of a trade enterprise is carried out in the article. The role of distribution and sales policy of the enterprise in realization of the purposes and tasks of business activity is shown. Sales activities of enterprises occupy a leading place in the management system. It has a goal subordinated to the management of strategic development of the enterprise, aimed at forming a system of support, taking into account industry characteristics, internal and external problems. The use of scientifically approaches to the manage

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20

Lyshenko, Margarita, and Nataliya Kolodnenko. "Efficiency of application of the concept of intensification of commercial efforts (sales concept of marketing) at the enterprise." Ukrainian Journal of Applied Economics and Technology 7, no. 3 (2022): 31–37. http://dx.doi.org/10.36887/2415-8453-2022-3-4.

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The article examines the structure of the company's product sales channels, defines the main economic indicators of the company's activity by types of products, which are sold through various product sales channels. The assessment of the conceptual nature of the enterprise's marketing activity was carried out in order to improve the concept of intensification of commercial efforts or the sales concept of marketing, and the results of a strategic assessment of the direction of the enterprise's development were summarized. The results of the study showed the problems faced by producers in the fi

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21

Arsenieva, N., and O. Orlova. "The main approaches to simulation of processes of costs management at the enterprises of machine-building industry." Bulletin of Science and Practice, no. 5 (May 14, 2017): 216–20. https://doi.org/10.5281/zenodo.579755.

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Cost control is an urgent problem for enterprises of all industries, as the reduction of production costs and sales is the key to effective activity of the enterprise and its sustainable competitiveness in the long–term prospects. It is quite natural that in recent years increasing use is being information technology with which help it is possible to model and cost management of the enterprise. But as the enterprises of machine–building industry are different from each other and have specific features for the use of information technology, you need to compare them and select the most appropria

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22

Svitovyi, Оleksandr. "Features of Sales Management in Agricultural Enterprises." Sustainable Socio-Economic Development Journal 1, no. 1-2 (2023): 42–51. http://dx.doi.org/10.31499/2786-7838.ssedj.2023.1(1-2).42-51.

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Purpose: The sales policy of agricultural enterprises in the foreign and domestic markets can only be successful when the quality of products sold is constantly improved, its range is updated, marketing departments of enterprises are constantly working to establish cooperative relations with processing enterprises and export positions will improve. The objective is to characterize the management of sales activities of agricultural enterprises and the search for ways to improve it. Design / Methodology / Approach: To achieve this goal of the study, such methods of cognition were used as: compar

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Kubetska, O. M., T. M. Ostapenko, and R. A. Zaichenko. "Increasing Profits in Order to Ensure Economic Security of Enterprise." Business Inform 1, no. 528 (2022): 287–93. http://dx.doi.org/10.32983/2222-4459-2022-1-287-293.

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The article considers the role of profit, which is a key direction of activity of any commercial organization. The purpose of the article is to generalize practical recommendations for improving the profitability of enterprise (through optimization and/or minimization of material, labor costs associated with the manufacturing of products, sales and management costs; improving the quality of products; the chosen cost control system; marketing policy, pricing policy, etc.). The tactical reserves of increasing the profits of enterprise (including: increase in production and sales of products; red

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Beshlei, Bohdan V. "Sales Activity of Distribution Enterprises: The Essence and Peculiarities of Implementation." Business Inform 9, no. 560 (2024): 266–73. https://doi.org/10.32983/2222-4459-2024-9-266-273.

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The aim of the article is to characterize approaches to defining the essence of the concept of «sales activity of distribution enterprises», as well as substantiating the features of implementation of such an activity. Analysis, systematization and generalization of scientific works of economists allowed to consider the features of sales activities, taking into account the specifics of distribution enterprises. The views of scholars on the definition of the concepts of «sales» and «sales activity» are systematized. As a result of the study, the author’s own definition of the concept of «sales

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Naumov, Oleksandr, Olga Naumova, and Olena Dolynska. "TOOLS FOR THE DEVELOPMENT OF STRATEGIC MARKETING SOLUTIONS TO INCREASE THE EFFICIENCY OF PRODUCTION AND SALES ACTIVITIES OF FOOD ENTERPRISES." Ukrainian Journal of Applied Economics and Technology 8, no. 1 (2023): 305–11. http://dx.doi.org/10.36887/2415-8453-2023-1-44.

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Under the conditions of uncertainty and the manifestation of crisis phenomena, one of the most critical determinants defining the effectiveness of a food enterprise's production and sales activity is the level of risk and dangers. The systematic, comprehensive analysis and assessment of problems and threats in the movement of a food enterprise allows timely development and survival of measures to stabilize the situation and overcome risks. The sources of risk and uncertainty in a food enterprise's production and sales activities are the influence of factors of the internal and external (micro-

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26

Аmelina, Iryna. "Theoretical and Methodological Foundations of Production Logistic Management." Економіка і регіон/ Economics and region, no. 2(81) (July 9, 2021): 52–63. https://doi.org/10.26906/eir.2021.2(81).2289.

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The article deals with the concept of production logistic management as a comprehensive and complementary category, the content of which is constantly enriched. The role of production logistic management for the development of enterprise activity is shown. The necessity of studying the cost-effective organization and management of material flows in a variable market environment should be based on the main principles of logistics. It is proved that organizations and operational management of material flows include a leading role in operational management of the organization, in the timely deliv

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POIASNYK, Heorhii. "Influence of the main factors to determine the competitiveness level of the enterprise." Economics. Finances. Law 1/1, no. - (2022): 17–19. http://dx.doi.org/10.37634/efp.2022.1(1).4.

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Introduction. One of the most important characteristics of the organization that creates products or provides services is the degree of its competitiveness, i.e. the ability to solve the problems at a level appropriate to market requirements. Ukraine's solution to the economic crisis is inextricably linked with increasing the competitiveness of domestic industrial enterprises. Competitiveness of the enterprise is the characteristic which determines its stability, ability to maintain its position in the market or expand its sector. The purpose of the paper is to study the theoretical provisions

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Ivanova, A. "ORGANIZATIONAL AND ECONOMIC FACTORS AND RESERVES TO INCREASE THE ACTIVITY OF AGRICULTURAL ENTERPRISES ACTIVITIES." Аграрний вісник Причорномор'я, no. 94 (December 25, 2019): 75–84. http://dx.doi.org/10.37000/abbsl.2019.94.12.

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The effectiveness of the agricultural enterprise. - the most important qualitative characteristic of the enterprise. This is a category that expresses. compliance of the results and expenses of the enterprise with the goals of the activity and interests of owners. Economic assessment efficiency of the enterprise on the basis of indicators, which characterizes the effectiveness of various aspects of the enterprise, allows not only to find out how this result is obtained, but also to find ways to improve it. In turn, there is a definition of general reserves for improving economic efficiency, th

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29

Ustyugova, I. E., E. A. Belyaeva, and A. A. Belimov. "Directions for improving the efficiency of enterprise management based on the analysis of the effectiveness of production activities." Proceedings of the Voronezh State University of Engineering Technologies 84, no. 3 (2023): 361–67. http://dx.doi.org/10.20914/2310-1202-2022-3-361-367.

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The state of any economic system is largely determined by the activities of the entities forming it. In this regard, the main characteristic of any economic entity operating in a market economy is the implementation of production activities. Production activities are carried out in various forms, industries, by individuals or legal entities. It can be defined as a set of actions of employees with the use of labor tools necessary to turn resources into finished products, including the production and processing of various types of raw materials, construction, and the provision of various types o

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30

Yakovenko, Valeriy, Sergey Oryschenko, and Viktor Oryschenko. "Analysis of the minds of the creation of daily production." Gіrnichі, budіvelnі, dorozhnі ta melіorativnі mashini, no. 104 (December 19, 2024): 62–68. https://doi.org/10.32347/gbdmm.2024.104.0501.

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The development of market relations establishes a view of the enterprise as an instrument of entrepreneurship. The legislation defines an enterprise as an independent economic statutory entity that has the rights of a legal entity and carries out production, research and commercial activities with the aim of making a profit. The Law on Entrepreneurship defines that entrepreneurship is a systematic activity of producing products, performing work, providing services and engaging in trade with the aim of making a profit, which involves independent initiative and a significant degree of own risk.

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Krasnorutskyy, Oleksiy, Ihor Senchuk, Valerij Marchenko, and Olena Smihunova. "Theoretical principles of management of sales activities of agricultural service enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (2023): 18–23. http://dx.doi.org/10.36887/2415-8453-2023-4-2.

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The peculiarity of managing the competitiveness of agricultural and agro-service enterprises is related to the fact that their economic activity is influenced by many factors that act with different intensities and directions in different conditions. At the same time, a significant part of the problems faced by such enterprises can be solved by improving the management of their activity of a production and commercial nature, first, marketing of their products, which is a crucial area of activity in determining business directions under the conditions of a market economy. Any enterprise's produ

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Hanzhurenko, Iryna. "Management of marketing and logistics in the strategic management system of agrarian enterprise competitiveness." Actual problems of innovative economy, no. 4 (June 27, 2019): 38–43. http://dx.doi.org/10.36887/2524-0455-2019-4-7.

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Introduction. The use of a systematic approach to the distribution of agricultural products involves taking into account combinations of elements of the marketing and logistic system. Systematic management of product distribution is the key to the success of an agricultural enterprise. This helps to mobilize the available resources of the entity. The purpose of the scientific research is to develop theoretical aspects of management of marketing and logic in the strategic management system of the agro-business competition. Results. It is determined that the reproduction process depends on the f

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RAIKOVSKA, I.T., I.M. KUKSA, A.V. IVANYSHYN, and O.M. RYBAK. "Assessment of the potential of an innovatively oriented enterprise in terms of digitalization, change management and quality." Market Relations Development in Ukraine №6(253)2022 167 (October 25, 2022): 132–37. https://doi.org/10.5281/zenodo.7249847.

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Relevance of the research topic. The study of the assessment of the potential of an innovatively oriented enterprise in the conditions of digitalization, change management and quality is determined by a change in the external conditions of its functioning. Formulation of the problem. The assessment of the enterprise’s potential is usually carried out by means of a comparative integral rating assessment with the help of a graph–analytical method, which allows to systematically establish quantitative and qualitative relationships between all elements of the potential, the level of it

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34

Tamara Kucherenko, Elena Matros, Olga Ratushna, and Liudmyla Melnyk. "ACCOUNTING AND ANALYTICAL SUPPORT OF MANAGEMENT OF INDIRECT COSTS FOR THE AGRICULTURAL ENTERPRISE." European Cooperation 1, no. 41 (2019): 65–77. http://dx.doi.org/10.32070/ec.v1i41.22.

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In this study, attention is paid to the management of indirect costs by adjusting the proportion of indirect costs total cost of goods sold. The object of study is accounting and analytical support of management of indirect costs for the agricultural enterprise. The proposed accounting model of breakeven point, which consists of revenue from sales of goods – receipt of funds, constant (indirect) costs and variable costs – cash outflows and profit – difference of income and outflow of funds or financial result of economic activity. Using this model, in addition to the possibility of forming sho

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35

Vorobyev, D. I., N. P. Rodinova, V. M. Ostroukhov, Y. B. Mindlin, and N. A. Lebedev. "Assessment of the financial standing of baby food manufacturing enterprise." IOP Conference Series: Earth and Environmental Science 839, no. 2 (2021): 022036. http://dx.doi.org/10.1088/1755-1315/839/2/022036.

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Abstract This article presents an assessment of the financial standing of a baby food manufacturing enterprise. In this research an assessment was given to the parameters like: dynamics of composition and structure of profit before tax; dynamics of structure of sales revenues; dynamics of composition and structure of profit from sales; changes in factors that influence the net income; calculation of the influence of factors on net profit; dynamics of parameters of return on production and economic activity. As a result of the assessment the following was revealed: for 2019 the considered enter

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Kobeleva, T., and P. Pererva. "METHODOLOGICAL PRINCIPLES OF MONITORING INDICATORS OF ENERGY SECURITY IN THE ACTIVITIES OF BUSINESS STRUCTURES." Energy saving. Power engineering. Energy audit., no. 3(181) (June 17, 2023): 33–42. http://dx.doi.org/10.20998/2313-8890.2023.03.04.

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The article proves that the energy security monitoring system of business structures is an effective tool for monitoring and ensuring the normal functioning of various types of economic objects and processes. This economic category has been used for a long time and quite widely in the field of production and business activity of industrial enterprises. In order to increase the efficiency of the economy, along with the reforms carried out at the macro level, it is necessary to reform the activities of individual enterprises as subjects of the micro level. At the same time, the role and signific

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Deineha, Inna, and Nataliia Yakubovska. "Prospective assessments of the implementation of marketing tools in the sales activities of agribusiness enterprises." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 78–83. http://dx.doi.org/10.36887/2415-8453-2024-1-13.

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The article aims to reveal the specifics of the marketing activities of agrarian enterprises, considering marketing approaches to their management. Differences in the definitions of the terms «sales,» «sales activity,» «sales policy,» «sales activity management system,» and «sales activity management» were revealed. It has been established that «sales» and «sales activity» are interchangeable concepts. It has been proven that the marketing activity of agricultural enterprises has its own characteristics, which are primarily determined by the specifics of products, the sales market, and the sta

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Aleshina, Elena Aleksandrovna, and Dmitriy Valer'evich Serdobincev. "Unified digital platform for system integration of agricultural, processing and sales enterprises." Agrarian Bulletin of the 24, no. 02 (2024): 232–47. http://dx.doi.org/10.32417/1997-4868-2024-24-02-232-247.

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Abstract. The management of a significant part of agricultural, processing and marketing organizations of the agro-industrial complex no longer doubts the need for technical and technological transformation of the agribusiness model in the direction of digitalization and system integration as the main determinants of increasing the efficiency of their activities. At the same time, the analysis showed that today active processes of information technology implementation are recorded in all spheres of production and economic activity, however, the agro-industrial complex is still in the rearguard

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Ivaniuk, Ulana V., Rostyslav Z. Budynskyi, and Andryi V. Melnykovych. "Balanced Development of the Enterprise: The Criteria and Approaches to the Organization of Business Processes." Business Inform 11, no. 562 (2024): 370–76. https://doi.org/10.32983/2222-4459-2024-11-370-376.

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The article updates the issue of ensuring sustainable and long-term functioning and development of enterprises and organizations. It is noted that permanent business development is possible and depends on its ability to take advantage of opportunistic possibilities. Along with this, if the management of the economic entity plans to achieve stability in progress over a long distance, then it cannot do without careful planning of almost all system and structural aspects of the enterprise. It is mainly about such areas as finance, labor, production, marketing and logistics, sales, as well as main

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Bolotnov, Denis. "Features of anti-crisis management of domestic enterprises." Innovation and Sustainability, no. 2 (July 1, 2022): 171–76. http://dx.doi.org/10.31649/ins.2022.2.171.176.

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In modern conditions, the socio-economic situation of Ukraine is characterized by significant variability and unpredictability. The activity of business entities takes place in the absence of timely and accurate information about all the consequences of management decisions and possible further changes in the operating environment. It is important for enterprises to organize an effective crisis management system. The purpose of the article is to systematize approaches to determining the essence and features of anti-crisis management of domestic enterprises. This work systematizes approac

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Shpak, N., and Yu Hurskyi. "THE ESSENCE AND TYPES OF TOOLS FOR ECONOMIC PROTECTION OF THE ENTERPRISES IN INTERNATIONAL ACTIVITY." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 6, no. 1 (2022): 132–42. http://dx.doi.org/10.23939/semi2022.01.132.

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Purpose. The action of the tools for economic protection of the enterprise is aimed at ensuring the state of economic security, characterized by the absence of threats to the external and internal environment. In the context of globalization and development of international economic relations, protection of economic interests and processes of enterprises is aimed at maintaining its stable function, protection of intellectual property, guaranteeing the inviolability of property, protection of information and interests of stakeholders in general and more. This determines the activities to ensure

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Karnachov, Oleksandr A., and Yuliia P. Makarenko. "Assessing the Efficiency of Management of Financial and Economic Activities on the Example of «BEAUTY-PROF» LLC Using the System of Financial Coefficients." Business Inform 11, no. 562 (2024): 268–76. https://doi.org/10.32983/2222-4459-2024-11-268-276.

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Today, the economic and financial performance of a business can be viewed in many different ways, so the calculation of efficiency can also be based on different definitions of efficiency. The main principle of the analysis of the economic and financial activity of the enterprise is the analysis at all levels of economic management, as well as the relationship between the final result and the resources used and consumed. The main blocks, which are based on the analysis of the economic and financial activities of the enterprise, can be considered the following: analysis of the financial conditi

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Perederii, Nadiia, Volodymyr Marchuk, and Oksana Ovdiienko. "Logistics control in the system of business process management at enterprises in the transport industry." Electronic Scientific Journal Intellectualization of Logistics and Supply Chain Management #1 2020, no. 14 (October 2022): 6–16. http://dx.doi.org/10.46783/smart-scm/2022-14-1.

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The article examines the peculiarities of logistics activities of transport enterprises at the macro and micro levels. A transport enterprise can be considered an intra-production logistics system in which incoming material flows are transformed into transport services. The types of logistics activities of transport enterprises are analyzed, which are divided into four groups: “Supply Logistics”, “Intra-Production Logistics”, “Sales Logistics” and “Resource Logistics”. A comprehensive indicator for determining the level of logistics controlling is proposed, which makes it possible to assess th

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PARMACLI, Dmitriy, Tetyana DERKACH, and Lyudmila BAKHCHIVANZHI. "A METHOD OF CALCULATION OF DIRECT AND INDIRECT SALES REVENUE GROWTH AT AGROINDUSTRIAL ENTERPRISES." WORLD OF FINANCE, no. 3(60) (2019): 87–98. http://dx.doi.org/10.35774/sf2019.03.087.

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Introduction. Calculation of economic efficiency for the purpose of increasing sales revenues at agroindustrial enterprises has its own specifics. Implementation of new organisational and economic initiatives leads not only to a direct economic impact, but likewise to a significant indirect effect as well. The analysis of scientific publications on this problem allowed to find out that the existing techniques of the analysis of influence of factors on financial results of activity of the enterprises of agro-industrial complex are characterized by the high level of adaptedness to conditions of

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AVERIKHINA, Tetiana, Narhiz ABDUL, and Artem MATKOVSKYI. "Management of export activities of a manufacturing enterprise." Economics. Finances. Law 6, no. - (2022): 5–7. http://dx.doi.org/10.37634/efp.2022.6.1.

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Introduction. Export activity has always been and remains the degree of economic development of the enterprise and a component of prosperity of the state. Productivity was influenced by various factors. From their features, duration, risk depend on the final results, in particular: production and sales, cost, profitability, sustainability and profit. The purpose of the paper is to study the theoretical aspects of the export activities of Ukrainian enterprises. Results. Entering new markets is one of the priorities of many companies. In modern economic conditions, the number of foreign economic

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Laiko, O. I., V. S. Ivanchenkov, and I. V. Strutynska. "THEORETICAL BASES OF THE INNOVATIVE ACTIVITY OF THE CANNING ENTERPRISE RESEARCH." Economic innovations 19, no. 1(63) (2017): 139–44. http://dx.doi.org/10.31520/ei.2017.19.1(63).139-144.

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It is considered the essence of the terms of innovations and innovative activity of the canning industry enterprise, on example of enterprises of the Ukrainian Black Sea region. It is improved the classification of types of innovations and innovative processes for canning enterprises, by allocating relevant classification groups, that are actual in the aspect of modern scientific and practical approaches. The economic essence of the category of innovative susceptibility of enterprises is determined. According to the modern requirements and challenges that arise in the process of transformation

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Evgeniy, Shapran, Sergienko Olena, Gaponenko Olga, and Shapran Olena. "INTEGRATED TOOL DEVELOPMENT FOR MANAGING A MARKETING ACTIVITY OF A TRADING ENTERPRISE IN A COMPETITIVE MARKET." Technology audit and production reserves 6, no. 4 (50) (2019): 10–20. https://doi.org/10.15587/2312-8372.2019.189806.

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<em>The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: assessment and analysis of the prospects of marketing activities of the enterprise, assessment and analysis of the internal and external environment, management of the marketing policy of the enterprise.</em> <em>To assess the attractiveness level of the field of activity, the Cobb-Douglas production function is used, on the basis of which

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Кузнецова, Н. В., and Ю. А. Заусаева. "Factors affecting the company's inventory management (practical aspect)." Regional and Branch Economy, no. 1 (February 28, 2024): 38–44. http://dx.doi.org/10.47576/2949-1916.2024.1.1.005.

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Основными целями управления запасами предприятия являются обеспечение стабильности и непрерывности производственного процесса и снижение сопутствующих затрат, что в конечном итоге приводит к повышению эффективности работы предприятия и получению прибыли. Подходы к управлению запасами могут различаться от вида деятельности предприятия (торговое или производственное), от наличия или отсутствия филиалов, построения логистики, от вида продукции и т. д. Вопросы управления запасами являются составной частью управления предприятия в целом и связаны с продуктовой политикой (ассортимент), политикой сбы

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TRUSH, U.L., and O.P. OSADCHUK. "Product quality: ingredients and stages of her life cycle." Market Relations Development in Ukraine №9(208) 167 (November 13, 2018): 87–92. https://doi.org/10.5281/zenodo.1486018.

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The quality of products is the most important indicator of the company's activity. Increasing the quality of products largely determines the role of the enterprise in the market, the pace of scientific and technological progress, the growth of production efficiency, the economy of all types of resources used in the enterprise. The growth of product quality is a characteristic trend of all leading companies in the world. It was established that taking into account the processes taking place at all stages of the life cycle of product quality determine the quality of finished products of food

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Perederii, Nadiia, Volodymyr Marchuk, and Oksana Ovdiienko. "Logistics control in the system of business process management at enterprises in the transport industry." Electronic scientifical and practical journal "Intellectualization of logistics and Supply Chain Management" 1, no. 14 (2022): 6–16. https://doi.org/10.46783/smart-scm/2022-14-1.

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<em>The article examines the peculiarities of logistics activities of transport enterprises at the macro and micro levels. A transport enterprise can be considered an intra-production logistics system in which incoming material flows are transformed into transport services. The types of logistics activities of transport enterprises are analyzed, which are divided into four groups: “Supply Logistics”, “Intra-Production Logistics”, “Sales Logistics” and “Resource Logistics”. A comprehensive indicator for determining the level of logistics controlli

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