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Journal articles on the topic 'Managerial sentiment'
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Pengnate, Supavich (Fone), Derek G. Lehmberg, and Chanchai Tangpong. "Top management's communication in economic crisis and the firm's subsequent performance: sentiment analysis approach." Corporate Communications: An International Journal 25, no. 2 (2020): 187–205. http://dx.doi.org/10.1108/ccij-07-2019-0094.
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PurposeIn economic crisis, where tensions create anxiety and test the emotions of the firms' shareholders, communication from top management is very crucial as it provides the reflection of the managers' interpretation of the firms' situation and potential strategies. The goal of this paper is to investigate the relationships between sentiment, as an aspect of emotions extracted from the letters to shareholders, managerial discretion and the firms' subsequent performance and performance trajectory during crisis.Design/methodology/approachA sentiment analysis was conducted to extract the sentiment from the letters to shareholders, which were collected from firms in two countries with different levels of managerial discretion (US vs. Japan). Hypotheses were developed and tested using a series of regression analysis.FindingsThe primary findings indicate that (1) managerial sentiment identified in letters to shareholders can potentially be related to the firm's subsequent performance in the economic crisis, and (2) managerial discretion moderates the relationship between managerial sentiment and subsequent firm performance.Practical implicationsWhen the managerial discretion is high, firms' shareholders can use the sentiment in top management communications to gauge whether the firms' situation would be improving in the near future.Originality/valueThis study expands the current research on sentiment analysis and firm performance to the context of economic crisis by suggesting that managerial sentiment can be substantially provoked as firms are facing with stressful economic conditions. The study also highlights the moderating role of managerial discretion on the firms' subsequent performance.
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Salhin, Ahmed, Mohamed Sherif, and Edward Jones. "Managerial sentiment, consumer confidence and sector returns." International Review of Financial Analysis 47 (October 2016): 24–38. http://dx.doi.org/10.1016/j.irfa.2016.06.009.
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Myšková, Renáta, and Petr Hájek. "MINING RISK-RELATED SENTIMENT IN CORPORATE ANNUAL REPORTS AND ITS EFFECT ON FINANCIAL PERFORMANCE." Technological and Economic Development of Economy 26, no. 6 (2020): 1422–43. http://dx.doi.org/10.3846/tede.2020.13758.
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Models that predict corporate financial risk are important early-warning systems for corporate stakeholders. Most models to date have been developed using financial indicators. However, in financial decision-making, increasing attention is being paid to the role of textual information, which may provide additional insight into managerial opinions and intentions and which has recently been used to more effectively predict corporate financial performance. Previous approaches in this regard have predominantly focused on sentiment analysis of managerial communication. However, the role of context-related sentiment remains poorly understood in the financial risk domain. Here, we investigate how risk-related sentiment in verbal managerial communication might predict corporate financial performance, including indebtedness, profitability, market value and bankruptcy risk. To ensure deductive content validity, we propose specific word lists for each type of corporate financial risk and assign each word with positive / negative labels. Our findings provide evidence for a major role of risk-related sentiment as an indicator of corporate performance in terms of financial risks. Notably, using novel risk-related word lists in regression models, we show that a proactive and opportunity-seeking risk management has a significantly positive impact on financial performance, implying that stakeholders should carefully consider the risk-related managerial communication in corporate annual reports.
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Carini, Gary R., and Patricia M. Norman. "Posturing your firm for the future: considering environmental uncertainty and managerial sentiment." Strategic Direction 33, no. 11 (2017): 37–39. http://dx.doi.org/10.1108/sd-09-2017-0141.
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Purpose All leaders must position their firms for future success. However, not all firms should search for information and craft their strategies in the same way. This paper aims to provide a framework, which suggests that firms should adopt different postures depending on extent of environmental uncertainty and whether leaders are optimistic or pessimistic about their firms’ abilities and futures. Design/methodology/approach This framework was designed by two strategy professors based on both strategy theory and their experience working with and observing firms over many years. Findings The framework’s four postures – versatile (high uncertainty, positive sentiment), inquisitive (high uncertainty, negative sentiment), focused (low uncertainty, positive sentiment), and vigilant (low uncertainty, negative sentiment) – call for different behavior as firms seek to understand environmental trends and take strategic actions. The dangers of each posture are briefly discussed. Originality/value This paper provides a simple framework to help executives better understand how their firms should search for and implement strategic actions for future success.
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Luo, Yi, and Xiaowei Xu. "Predicting the Helpfulness of Online Restaurant Reviews Using Different Machine Learning Algorithms: A Case Study of Yelp." Sustainability 11, no. 19 (2019): 5254. http://dx.doi.org/10.3390/su11195254.
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Helpful online reviews could be utilized to create sustainable marketing strategies in the restaurant industry, which contributes to national sustainable economic development. This study, the main aspects (including food/taste, experience, location, and value) from 294,034 reviews on Yelp.com were extracted empirically using the Latent Dirichlet Allocation (LDA) and positive and negative sentiment were assigned to each extracted aspect. Positive sentiments were associated with food/taste, while negative sentiments were associated with value. This study further proves a robust classification algorithm based on Support Vector Machine (SVM) with a Fuzzy Domain Ontology (FDO) algorithm outperforms other traditional classification algorithms such as Naïve Bayes (MB) and SVM ontology in predicting the helpfulness of online reviews. This study enriches the literature on managerial aspects of sustainability by analyzing a large amount of plain text data that customers generated. The results of this study could be used as sustainable marketing strategy for review website developers to design sophisticated, intelligence review systems by enabling customers to sort and filter helpful reviews based on their preferences. The extracted aspects and their assigned sentiment could also help restaurateurs better understand how to meet diverse customers’ needs and maintain sustainable competitive advantages.
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Hribar, Paul, Samuel J. Melessa, R. Christopher Small, and Jaron H. Wilde. "Does managerial sentiment affect accrual estimates? Evidence from the banking industry." Journal of Accounting and Economics 63, no. 1 (2017): 26–50. http://dx.doi.org/10.1016/j.jacceco.2016.10.001.
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Ho, Ree Chan, Madusha Sandamali Withanage, and Kok Wei Khong. "Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews." Asia-Pacific Journal of Business Administration 12, no. 3/4 (2020): 237–50. http://dx.doi.org/10.1108/apjba-09-2019-0192.
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PurposeWith the growth of social media and online communications, consumers are becoming more informed about hotels' services than ever before. They are writing online review to share their experiences, as well as reading online review before making a hotel reservation. Hotel customers considered it as reliable source and it influences customers' hotel selection. Most of these reviews reside in unstructured format, scattered across in the Internet and inherently unorganized. The purpose of this study was to use predictive text analytics to identify sentiment drivers from unstructured online reviews.Design/methodology/approachThe research used sentiment classifications to analyze customers' reviews on hotels from TripAdvisor. In total, 9,286 written reviews by hotel customers were scrapped from 442 hotels in Malaysia. A detailed text analytic was conducted and was followed by a development of a theoretical framework based on the hybrid approach. AMOS was used to analyze the relationship between customer sentiments and overall review rating.FindingsWith the use of Structural Equation Modeling (SEM) and clustering technique, a list of sentiment drivers was detected, i.e. location, room, service, sleep, value for money and cleanliness. Among these variables, service quality and room facilities emerged as the most influential factors. Sentiment drivers obtained in this study provided the insights to hotel operators to improve the hotel conditions.Research limitations/implicationsAlthough this study extended the existing literature on sentiment analysis by providing valuable insights to hoteliers, it is not without its limitations. For instance, online hotel reviews collected for this study were limited to one specific online review platform. Despite the large sample size to support and justify the findings, the generalizability power was restricted. Thus, future research should also consider and expand to other type of online review channels. Therefore, a need to examine these data reside various social media applications, i.e. Facebook, Instagram and YouTube.Practical implicationsThis study highlights the significance of hybrid predictive model in analyzing the unstructured hotel reviews. Based on the hybrid predictive model we developed, six sentiment drivers emerged from the data analysis, i.e. location, service quality, value for money, sleep quality, room design and cleanliness. This consideration is critical due to the ever-increasing unstructured data resides in the online space. This explores the possibility of applying data analytic technique in a more efficient manner to obtain customer insights for hotel managerial consideration.Originality/valueThis study analyzed customer sentiments toward the hotel in Malaysia with the use of predictive text analytics technique. The main contribution was the list of sentiment drivers and the insights needed to improve the hotel conditions in Malaysia. In addition, the findings demonstrated motivating findings from different methodological perspective and provided hoteliers with the recommendation for improved review ratings.
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Önder, Irem, Ulrich Gunter, and Arno Scharl. "Forecasting Tourist Arrivals with the Help of Web Sentiment: A Mixed-frequency Modeling Approach for Big Data." Tourism Analysis 24, no. 4 (2019): 437–52. http://dx.doi.org/10.3727/108354219x15652651367442.
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Online news media coverage regarding a destination, a form of big data, can affect destination image and influence the number of tourist arrivals. Sentiment analysis extracts the valence of an author's perception about a topic by rating a segment of text as either positive or negative. The sentiment of online news media can be viewed as a leading indicator for actual tourism demand. The aim of this study is to examine if web sentiment of online news media coverage of four European cities (Berlin, Brussels, Paris, and Vienna) possesses information to predict actual tourist arrivals. This study is the first to use web sentiment for forecasting tourism demand. Automated semantic routines were conducted to analyze the sentiment of online news media coverage. Due to the differing data frequencies of tourist arrivals (monthly) and web sentiment indicators (daily), the MIxed-DAta Sampling (MIDAS) modeling approach was applied. Results indicate that MIDAS models including various web sentiment indicators outperform time-series and naive benchmarks in terms of typical accuracy measures. This study shows that utilizing online news media coverage as an indication of destination image can improve tourism demand forecasting. Because destination image is dynamic, the results can vary depending on time period of the analysis and the destination. A managerial implication of the forecast evaluation exercise is that destination management organizations (DMOs) should add models incorporating web sentiment data to their forecast modeling toolkit to further improve the accuracy of their tourism demand forecasts.
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Pieloch-Babiarz, Aleksandra. "Managerial ownership and catering to investor sentiment for dividends: evidence from the electromechanical industry sector on the Warsaw Stock Exchange." Oeconomia Copernicana 11, no. 3 (2020): 467–83. http://dx.doi.org/10.24136/oc.2020.019.
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Research background: Dividends have been the subject of scientific research for decades. However, many aspects of payout policy are still controversial, and research provides contradictory results. One research area is the impact of the ownership structure on dividend policy. Although many scientific studies on this subject have been conducted, there is still a lack of research on the impact of managerial ownership on adjusting the dividend payout to investor sentiment. It was this research gap that motivated us to investigate the issue.
 Purpose of the article: The aim of the paper is to evaluate how managerial ownership affects the disposition of companies to adjust their dividend payouts to investor sentiment. Achieving that objective provides stock market investors with additional information and allows for its practical implications as they seek the best investment opportunities.
 Methods: The main method of investigation is a panel regression model with random effects. This model is used based on the Breusch-Pagan test and the Hausman test, while the information criteria of Akaike, Schwarz, and Hannan-Quinn are also taken into consideration. Additionally, descriptive statistics and the Pearson correlation coefficient are used. The research sample consists of Polish companies from the electromechanical industry sector that are listed on the main market of the Warsaw Stock Exchange (WSE) in the period 2009–2018.
 Findings & Value added: Our findings reveal that: 1) an increase in dividend premium results in a higher payout in order to cater to investor sentiment; 2) if the manager holds the greatest number of shares, the catering effect weakens. The main contribution of the paper is a new approach to the catering theory of dividends, which includes the impact of managerial ownership.
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Moullet, Stéphanie, and Zinaïda Salibekyan. "The Perception of Job Insecurity in France: Between Individual Determinants and Managerial Practices." Economie et Statistique / Economics and Statistics, no. 507d (July 11, 2019): 71–90. http://dx.doi.org/10.24187/ecostat.2019.507d.1978.
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Hsiao, Hsiao-Fen, Chuan-Ying Hsu, Chun-An Li, and Ai-Chi Hsu. "The Relationship Among Managerial Sentiment, Corporate Investment, and Firm Value: Evidence from Taiwan." Emerging Markets Finance and Trade 47, no. 2 (2011): 99–111. http://dx.doi.org/10.2753/ree1540-496x470207.
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Yuan, Hui, Yuanyuan Tang, Wei Xu, and Raymond Yiu Keung Lau. "Exploring the influence of multimodal social media data on stock performance: an empirical perspective and analysis." Internet Research 31, no. 3 (2021): 871–91. http://dx.doi.org/10.1108/intr-11-2019-0461.
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PurposeDespite the extensive academic interest in social media sentiment for financial fields, multimodal data in the stock market has been neglected. The purpose of this paper is to explore the influence of multimodal social media data on stock performance, and investigate the underlying mechanism of two forms of social media data, i.e. text and pictures.Design/methodology/approachThis research employs panel vector autoregressive models to quantify the effect of the sentiment derived from two modalities in social media, i.e. text information and picture information. Through the models, the authors examine the short-term and long-term associations between social media sentiment and stock performance, measured by three metrics. Specifically, the authors design an enhanced sentiment analysis method, integrating random walk and word embeddings through Global Vectors for Word Representation (GloVe), to construct a domain-specific lexicon and apply it to textual sentiment analysis. Secondly, the authors exploit a deep learning framework based on convolutional neural networks to analyze the sentiment in picture data.FindingsThe empirical results derived from vector autoregressive models reveal that both measures of the sentiment extracted from textual information and pictorial information in social media are significant leading indicators of stock performance. Moreover, pictorial information and textual information have similar relationships with stock performance.Originality/valueTo the best of the authors’ knowledge, this is the first study that incorporates multimodal social media data for sentiment analysis, which is valuable in understanding pictures of social media data. The study offers significant implications for researchers and practitioners. This research informs researchers on the attention of multimodal social media data. The study’s findings provide some managerial recommendations, e.g. watching not only words but also pictures in social media.
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Myšková, Renáta, and Petr Hájek. "Sustainability and Corporate Social Responsibility in the Text of Annual Reports—The Case of the IT Services Industry." Sustainability 10, no. 11 (2018): 4119. http://dx.doi.org/10.3390/su10114119.
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Annual reports are an important source of qualitative information about a company’s strategic areas, including sustainability. However, previous work on sustainability assessment has been limited to quantitative indicators that are difficult to obtain. Here, we address this issue by analyzing a company’s strategic documents, with the specific aim of demonstrating the role of sustainability and social responsibility in the text of the annual reports of companies in the IT services industry. We demonstrate that this information is a significant determinant of future economic outcomes. Specifically, here we evaluate sentiment in managerial communication in the area of sustainable business by using collocation analysis of topic and sentiment word lists. Several domain-specific word lists were used for each category monitored. Specifically, Loughran and McDonald’s word list was used to measure sentiment in the context of corporate social responsibility and sustainability. The word list that was developed by Pencle and Malaescu was used for CSR, while novel word lists are proposed for sustainability topics. The results of experiments show that the sentiment of sustainability topics (environmental and social in particular) in the annual reports may be a significant indicator of future profitability and thus represent an important information for corporate stakeholders.
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Marschner, Paulo Fernando, and Paulo Sergio Ceretta. "Investor sentiment, economic uncertainty, and monetary policy in Brazil,." Revista Contabilidade & Finanças 32, no. 87 (2021): 528–40. http://dx.doi.org/10.1590/1808-057x202113220.
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ABSTRACT The aim of this study is to analyze how economic uncertainty and monetary policy affect investor sentiment in Brazil. Investor sentiment is an important element in the finance, economics, and accounting literature and its impact on financial markets is widely documented. However, understanding the variables that affect it remains an important challenge, and this research seeks to explore this gap within the Brazilian context. The study provides initial evidence regarding the impact of economic uncertainty and monetary policy on investor sentiment in Brazil. The findings documented here provide theoretical, managerial, and social contributions, with a possible impact on the areas of finance, economics, and accounting. Monthly data were used relating to four mechanisms of transmission of economic uncertainty and of monetary policy (interest rate, exchange rate, inflation rate, economic uncertainty index) and to the consumer confidence index as a proxy for investor sentiment (covering the period from January of 2006 to March of 2020). An autoregressive distributed lag model was estimated to capture short- and long-term relationships between the variables. The results indicate that investor sentiment is affected by economic uncertainty and by the main mechanisms of transmission of monetary policy to different extents and in the different time horizons. The evidence suggests that investors, policymakers, and monetary authorities should consider sentiment as a signal, whether for altering investment portfolios or for anticipating economic trends. It also provides support for focusing on economic and monetary policy in the National Financial Education Strategy (Estratégia Nacional de Educação Financeira - ENEF) recently adopted in Brazil
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Fu, Lei, and Qian Wang. "Driving factors of merger momentum in China: empirical evidence from listed companies." China Finance Review International 9, no. 2 (2019): 235–53. http://dx.doi.org/10.1108/cfri-06-2017-0153.
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Purpose The purpose of this paper is to study merger momentum and its driving factors in China by sampling 376 listed bidders from 2008 to 2013. Design/methodology/approach The empirical model captures the dependency of market reaction on recent merger and stock market states. The independent variables are designed from two dimensions, i.e. at the level of market-wide as an integral and bidder-specific as individuals. Furthermore, both the market and bidding firms contain merger momentum and market momentum, respectively. Findings The empirical results show that there is merger momentum in the market. Particularly, merger momentum is significant both in short run and long run for the mergers with cash payment, which supports the synergy effect. It also implicates the mergers with stock driven by investor sentiment. Besides, investors’ over-optimism is significant in the bull markets while managerial hubris is found in the bear markets. Research limitations/implications The driving factors for merger momentum in China are complex. Three impacts with different effects interact with one another. They are investor sentiment and managerial hubris with negative effects resulting in reversal abnormal return in the long run, and synergies with positive shocks resulting in no reverse at all. The limitation of the paper is insufficient analysis of the mergers financed by stocks, which will be the focus for future study. Practical implications The conclusions of the study help to intensify the understanding of the immature and unnormalized capital market in China. The empirical analyses give some inspiration and suggestions to three parties in the market, i.e. investors, bidding firms and regulators, respectively. Originality/value There are three contributions. The first one is to provide a novel model to identify how these different effects work on the merger momentum. The second one is the measurement of investor sentiment from different perspectives. The last but most important one is the new findings with novel explanations, which proves that the impacts on merger momentum are complex.
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Mahadevan, Jasmin, Katharina Kilian-Yasin, Iuliana Ancuţa Ilie, and Franziska Müller. "Expecting “the Arab world”: imaginative geographies as dominant diversity frames." Equality, Diversity and Inclusion: An International Journal 36, no. 6 (2017): 533–50. http://dx.doi.org/10.1108/edi-05-2017-0112.
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Purpose The purpose of this paper is to highlight the dangers of Orientalist framing. Orientalism (Said, 1979/2003) shows how “the West” actually creates “the Orient” as an inferior opposite to affirm itself, for instance by using imaginative geographical frames such as “East” and “West” (Said, 1993). Design/methodology/approach Qualitative interviews were conducted with the members of a German-Tunisian project team in research engineering. The interview purpose was to let individuals reflect upon their experiences of difference and to find out whether these experiences are preframed by imaginative geographical categories. Findings Tunisian researchers were subjected to the dominant imaginative geographical frame “the Arab world.” This frame involves ascribed religiousness, gender stereotyping and ascriptions of backwardness. Research limitations/implications Research needs to investigate Orientalist thought and imaginative geographies in specific organizational and interpersonal interactions lest they overshadow managerial theory and practice. Practical implications Practitioners need to challenge dominant frames and Orientalist thought in their own practice and organizational surroundings to devise a truly inclusive managerial practice, for instance, regarding Muslim minorities. Social implications In times of Islamophobia and anti-Muslim sentiment in “the West,” this paper highlights the frames from which such sentiments might originate, and the need to reflect upon them. Originality/value The theoretical value lies in introducing a critical framing approach and the concept of imaginative geographies to perceived differences at work. For practice, it highlights how certain individuals are constructed as “Muslim others” and subjected to ascriptions of negative difference. By this mechanism, their inclusion is obstructed.
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Rogers, Andrew, Kate L. Daunt, Peter Morgan, and Malcolm Beynon. "Examining the existence of double jeopardy and negative double jeopardy within Twitter." European Journal of Marketing 51, no. 7/8 (2017): 1224–47. http://dx.doi.org/10.1108/ejm-03-2015-0126.
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Purpose The theory of double jeopardy (DJ) is shown to hold across broad ranging geographies and physical product categories. However, there is very little research appertaining to the subject within an online environment. In particular, studies that investigate the presence of DJ and the contrasting view point to DJ, namely, that of negative double jeopardy (NDJ), are lacking. This study aims to contribute to this identified research gap and examines the presence of DJ and NDJ within a product category, utilising data from Twitter. Design/methodology/approach A total of 354,676 tweets are scraped from Twitter and their sentiment analysed and allocated into positive, negative and no-opinion clusters using fuzzy c-means clustering. The sentiment is then compared to the market share of brands within the beer product category to establish whether a DJ or NDJ effect is present. Findings Data reveal an NDJ effect with regards to original tweets (i.e. tweets which have not been retweeted). That is, when analysing tweets relating to brands within a defined beer category, the authors find that larger brands suffer by having an increased negativity amongst the larger proportion of tweets associated with them. Research limitations/implications The clustering approach to analyse sentiment in Twitter data brings a new direction to analysis of such sentiment. Future consideration of different numbers of clusters may further the insights this form of analysis can bring to the DJ/NDJ phenomenon. Managerial implications discuss the uncovered practitioner’s paradox of NDJ and strategies for dealing with DJ and NDJ effects. Originality/value This study is the first to explore the presence of DJ and NDJ through the utilisation of sentiment analysis-derived data and fuzzy clustering. DJ and NDJ are under-explored constructs in the online environment. Typically, past research examines DJ and NDJ in separate and detached fashions. Thus, the study is of theoretical value because it outlines boundaries to the DJ and NDJ conditions. Second, this research is the first study to analyse the sentiment of consumer-authored tweets to explore DJ and NDJ effects. Finally, the current study offers valuable insight into the DJ and NDJ effects for practicing marketing managers.
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Chan, Anthony, Leyland F. Pitt, and Deon Nel. "Let’s face it: using Chernoff faces to portray social media brand image." Corporate Ownership and Control 11, no. 4 (2014): 609–15. http://dx.doi.org/10.22495/cocv11i4c7p3.
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The age of social media sees that brands are consciously utilizing social media to reach existing customers, acquire new ones, establish credibility, maintain reputation, or simply become part of the conversation. Those who manage brands need to understand the strategic importance of their visibility, the sentiment toward them, and the passion with which they are discussed in the most popular social media relative to competitors. This study describes a source of data of brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This permits, it is contended, a means of quickly assimilating and understanding this information. The managerial implications of the approach are discussed, its limitations are acknowledged, and avenues for future research are identified.
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Choudhury, Prithwiraj, Tarun Khanna, and Christos A. Makridis. "Do Managers Matter? A Natural Experiment from 42 R&D Labs in India." Journal of Law, Economics, and Organization 36, no. 1 (2019): 47–83. http://dx.doi.org/10.1093/jleo/ewz019.
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Abstract We exploit plausibly exogenous variation in the staggered entry of new managers into India’s 42 public R&D labs between 1994 and 2006 to study how alignment between the CEO and middle-level managers affects research productivity. We show that the introduction of new lab managers aligned with the national R&D reforms raised patenting and multinational licensing revenues by 58% and 75%, respectively, and scientist research productivity, including: a 16%, 10%, 11%, and 22% increase in h-indices, number of coauthors, publications, and citations per scientist, respectively. Using natural language processing techniques on the set of research abstracts produced among these scientists, we also find that overall mood and sentiment increased by 8.5% following the first managerial change. (JEL L22, L23, O32, O33)
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Ertz, Myriam, and Raoul Graf. "Spotting The Elusive Prospect Customer: Exploratory Study Of A Web-Powered Customer Relationship Management Framework." Journal of Applied Business Research (JABR) 31, no. 5 (2015): 1935. http://dx.doi.org/10.19030/jabr.v31i5.9395.
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Research on how Web-Mining (WM) optimizes marketing, is sparse. Especially absent, is research on WM usefulness for Customer Relationship Management (CRM). The purpose of this research, is to propose a Web Mining-enabled knowledge acquisition framework for analytical CRM. An exploratory study consisting of eleven in-depth interviews with marketing scholars and practitioners revealed that, WM methods and techniques - currently available to practitioners - are well-suited for identifying the profile of web prospects according to their browsing behaviour and to classify them into homogeneous groups. Besides, the nascent technologies regarding opinion mining, sentiment analysis or natural language parsing, and which underlie WM, seem sufficient to acquire knowledge pertaining to attitudinal and other more psychometrically-based characteristics about web prospects. Such tools enable to better understand the so-often termed elusive prospects, by crafting fine-grained online marketing strategies to acquire those would-be customers. The authors discuss the managerial implications that derive from these findings.
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Englert, Mario R., Christopher Koch, and Jens Wüstemann. "The Effects of Financial Crisis on the Organizational Reputation of Banks: An Empirical Analysis of Newspaper Articles." Business & Society 59, no. 8 (2018): 1519–53. http://dx.doi.org/10.1177/0007650318816512.
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The recent financial crisis has triggered an intense debate about the role of banks in society, presumably changing the criteria used in the evaluation of organizations. Against this backdrop, we investigate the changing role of banks’ organizational features in shaping different dimensions of banks’ organizational reputation. Using the media as an important evaluator, we measure the reputational dimension of visibility based on the frequency of newspaper articles and the reputational dimension of favorability based on the sentiment of newspaper articles. Drawing on social judgment research for developing our hypotheses, we expect that organizational features such as financial performance and familiarity become more important determinants of organizational reputation in times of crisis. Our results support this expectation, suggesting stronger effects of these organizational features on the visibility and favorability of banks during a crisis. These findings provide novel empirical evidence on how the importance of drivers of organizational reputation changes in times of crisis and highlight areas for managerial attention.
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Kübler, Raoul, and Koen Pauwels. "Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election." NIM Marketing Intelligence Review 13, no. 1 (2021): 30–35. http://dx.doi.org/10.2478/nimmir-2021-0005.
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Abstract In the 2016 presidential election, the vast majority of available polls showed a comfortable lead for Hillary Clinton throughout the whole race, but in the end, she lost. Campaign managers could have known better, if they had had a closer look at other data sources and variables that – like polls – show voter engagement and preferences. In the political arena, donations, media coverage, social media followership, engagement and sentiment may similarly indicate how well a candidate is doing, and most of these variables are available for free. Validating the bigger picture with alternative data sources is not limited to politics. The latest marketing research shows that online-consumer-behavior metrics can enrich, and sometimes replace, traditional funnel metrics. Trusting a single ‘silver bullet’ metric does not just lead to surprises, it can also mislead managerial decision-making. Econometric models can help disentangle a complex web of dynamic interactions and show immediate and lagged effects of marketing or political events.
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Gelper, Sarah, Renana Peres, and Jehoshua Eliashberg. "Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics." Journal of Marketing Research 55, no. 6 (2018): 801–17. http://dx.doi.org/10.1177/0022243718817007.
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Before their launch, many new products generate word of mouth (WOM) on social media. Such WOM typically increases toward the release date and contains sudden spikes. These spikes capture manifestations of peak consumer attention and are therefore of managerial importance, yet they have not received research attention. This article is the first to provide a comprehensive descriptive treatment of WOM spikes. The authors propose a conceptual framework to present spikes as a standalone WOM dimension and explain their emergence. They employ a robust filtering procedure to detect spikes and apply it in a data set of 90,000 prerelease online WOM messages on 157 Hollywood movies. The results indicate that prerelease spikes are widely prevalent: While some of them are event-driven, emerging in response to firm-created communications (e.g., trailer release), they are far more likely to emerge spontaneously. Content analysis reveals that WOM in spikes is more positive in sentiment and is more likely to deal with factual details than is WOM outside spikes. Prerelease WOM spikes also contribute significantly to the predictability of future product sales.
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Ludwig, Stephan, and Ko de Ruyter. "Decoding social media speak: developing a speech act theory research agenda." Journal of Consumer Marketing 33, no. 2 (2016): 124–34. http://dx.doi.org/10.1108/jcm-04-2015-1405.
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Purpose – Drawing on the theoretical domain of speech act theory (SAT) and a discussion of its suitability for setting the agenda for social media research, this study aims to explore a range of research directions that are both relevant and conceptually robust, to stimulate the advancement of knowledge and understanding of online verbatim data. Design/methodology/approach – Examining previously published cross-disciplinary research, the study identifies how recent conceptual and empirical advances in SAT may further guide the development of text analytics in a social media context. Findings – Decoding content and function word use in customers’ social media communication can enhance the efficiency of determining potential impacts of customer reviews, sentiment strength, the quality of contributions in social media, customers’ socialization perceptions in online communities and deceptive messages. Originality/value – Considering the variety of managerial demand, increasing and diverging social media formats, expanding archives, rapid development of software tools and fast-paced market changes, this study provides an urgently needed, theory-driven, coherent research agenda to guide the conceptual development of text analytics in a social media context.
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Liu, Ruixue, and Jing Xiao. "Factors Affecting Users’ Satisfaction with Urban Parks through Online Comments Data: Evidence from Shenzhen, China." International Journal of Environmental Research and Public Health 18, no. 1 (2020): 253. http://dx.doi.org/10.3390/ijerph18010253.
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It is essential to give full consideration to the potential barriers facing urban parks from their better functions and meeting residents’ needs in terms of collective perception and satisfaction. This paper presents the methods of using social media (Dianping) data to investigate the potential factors affecting people’s satisfaction with urban parks in Shenzhen, China. Textual analysis and sentiment analysis make it feasible to identify the factors influencing people’s experience in parks. By measuring emotions towards these factors, a multiple linear regression model helps to explore the relationships between the factors and people’s satisfaction, and among them, determines the key ones. The results present the nine key factors of urban parks that affect the users’ satisfaction, in addition to the common factors by previous studies including park size, vegetation, recreation facility, landscape visual effect, maintenance of facilities and plants, and environment cleanliness. A series of contextual factors also significantly influence people’s satisfaction, such as sign system, mosquito and air quality. Among these, sign system has the strongest influence. The results increase the understanding of the human-urban park relationship and identify the characteristics of urban parks that facilitate the degree of satisfaction promotion. Our findings may provide the managerial guidelines for planners and decision-makers to optimize people’s imperative qualities of urban life.
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Li, Kang, Lunchuan Zhang, Dianwei Wang, and Dinglu Pan. "The Effects of Online Information on E-Book Pricing Strategies: A Text Analytics Approach." Mathematical Problems in Engineering 2021 (July 5, 2021): 1–11. http://dx.doi.org/10.1155/2021/2058960.
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Nowadays, electronic book vendors are increasingly proactive in trying to strategically capitalize on online big data generated by consumers. It will bring great profit for vendors if they can make the most of online reviews to figure out the impact of online data on the selling prices of e-books. In this paper, we complement an emerging body of research to explore how e-book prices could be affected by online information via analyzing the sheer volume of online data from e-book websites, namely, we first employ a domain ontology-based method to select the most discriminative features that may affect e-book prices. Then, the topic modeling method latent Dirichlet allocation and aspect-oriented sentiment analysis methods are applied as a supplement. Using the multiple regression method, we identify the key features that may have effects on the prices of e-books and give the related regression equation. In our results, some factors including paper book prices, paper book pages corresponding to the e-book, and e-book content have significant effects on the price of e-books. The managerial implication is that e-book firms can obtain a reference price for an e-book and may dynamically adjust the price to increase e-book sales according to our data analysis results.
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Trabelsi, Dhoha, Saqib Aziz, and Jean-Jacques Lilti. "A behavioral perspective on corporate dividend policy: evidence from France." Corporate Governance: The International Journal of Business in Society 19, no. 1 (2019): 102–19. http://dx.doi.org/10.1108/cg-02-2018-0077.
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PurposeThis paper empirically examines the catering theory of Baker and Wurgler (2004) in the particular context of France. Considering the characteristics of French market – known for its high concentration of capital – it attempts to highlight the role family control plays in the managerial tendencies to satisfy non-informative dividend demands.Design/methodology/approachThe paper focuses on a large data set of French firms included in the SBF-250 index over a period of 1992-2010. It uses a variety of dividend policy measures, including dividend premium, percentage of dividend-paying firms and probability of paying dividends. It adopts appropriate empirical specifications (time-series and probit models) to substantiate the research hypotheses.FindingsThe empirical findings show that the percentage of payers rises with the dividend premium, and that the dividend premium and the confidence index of French households are negatively correlated. This reflects the sensitivity of dividend demand to investor sentiment. Moreover, results of multivariate panel regression show a positive and statistically significant effect of the dividend premium on the firm’s tendency to pay, after controlling for firm characteristics. Finally, it finds that the dividend premium effect disappears in the case of family-controlled firms. This result is in line with the long-term orientation of family firms.Research limitations/implicationsThe study focuses on the dividend payment behavior of French firms. Although dividends are deeply engrained in France, authors believe that it will be interesting to look at the whole payout policy and particularly the role played by share repurchases.Practical implicationsAddressing short-term catering and managerial opportunism, the results of this study may be of interest for shareholders, potential investors and regulators.Originality/valueTo the best of the authors’ knowledge, this is the first study that provides empirical evidence on Baker and Wurgler (2004) catering theory by considering the particularity of French market where, unlike the US, percentage of dividend-paying firms is high and the corporate ownership structures are different.
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Deng, Tianjie. "Investigating the effects of textual reviews from consumers and critics on movie sales." Online Information Review 44, no. 6 (2020): 1245–65. http://dx.doi.org/10.1108/oir-10-2019-0323.
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PurposeThe purpose of this paper is to investigate the sales impact of different types of online word-of-mouth based on their source (user vs critic) and form (structured vs unstructured).Design/methodology/approachThe paper proposed a model by adopting the heuristic-systematic perspective of information processing and tested it using online movie reviews collected from Rotten Tomatoes. A unique dataset was constructed, which matched critic reviews and user reviews with metadata such as box-office sales and advertisement spending for 90 movies. Sentiment information from the textual contents of both user and critic reviews were text-mined and extracted. Data analyses were used to compare the box-office responsiveness of four types of reviews: user numeric ratings, user text reviews, critic numeric ratings and critic text reviews.FindingsCritic reviews and user reviews influence sales through different forms: while user reviews impact sales through their aggregate numeric ratings, critic reviews exert their impact through textual narratives.Practical implicationsThis study provides managerial implications to businesses on how to allocate their resources on different social media-related marketing strategies to maximize the economic value of online user-generated information.Originality/valueThe major contribution of this study is to extend the current understanding of the sales impact of online reviews to their textual aspect, as well as investigate how these textual narratives play different roles when offered by critics and users.
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Rautiainen, Antti, and Vilma Luoma-aho. "Reputation and financial reporting in Finnish public organizations." Journal of Public Budgeting, Accounting & Financial Management 33, no. 4 (2021): 487–511. http://dx.doi.org/10.1108/jpbafm-10-2020-0179.
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PurposeThis article analyzes the links between financial reports and reputation in the context of Finnish public sector organizations. In general, the paper discusses the accounting treatment of intangible and tangible assets and the quality and relevance of public sector financial reporting.Design/methodology/approachFor data, we combine three data sets: financial statement information of eight anonymous Finnish public organizations, the results of a reputation survey among their key stakeholders (N = 914) and a sample of the social media sentiment around the organizations.FindingsOur findings suggest that a decrease in spending and, surprisingly in the nonprofit sector, an increase in the surplus, indicate better perceived financial performance. An increase in surplus is positively linked with the reputational factors, for example, trust. However, disclosing excessive amounts of information, for example, in financial reporting seems to contribute to negative discussions on social media.Practical implicationsWe highlight the importance of managing intangibles, including those not recognized in the balance sheet, such as reputation. We present three propositions with potential managerial relevance.Originality/valueDespite the considerable amount of financial information disclosed by public sector organizations, few studies have analyzed its relevance or connection to reputation. This first-of-a-kind paper combines intangible and tangible assets by analyzing how financial data and intangible reputation are linked in the public sector accounting context. Six reputational factors were discovered, and financial performance was found to correlate with trust in the public sector.
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Cheah, Isaac, and Ian Phau. "Effects of “owned by” versus “made in” for willingness to buy Australian brands." Marketing Intelligence & Planning 33, no. 3 (2015): 444–68. http://dx.doi.org/10.1108/mip-01-2014-0016.
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Purpose – The purpose of this paper is to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in […]” and “Owned by […]” on the product judgement of bi-national wine brands (brands with multiple country affiliations). Further, the role of consumer product knowledge is examined as a moderator of these xenophobia attitudes. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A convenience sample was drawn from participants attending a major wine trade exhibition in Western Australia and university students. A variety of statistical techniques were used to analyse the data. Findings – High levels of economic nationalism and anti-foreign sentiment was so strong that respondents did not want products that had any association with a foreign country, regardless of whether the products are directly or indirectly related to a foreign origin. This suggests that Australian consumers are not any more receptive to bi-national brands; as such domestic affiliations have not diluted the economic nationalistic sentiment. Further, results confirm that Australian consumers use COO cues as part of wine evaluations. Consumers with low product knowledge are likely to rely on extrinsic country cues to reinforce their brand evaluation, whereas consumers who are more knowledgeable are found to base evaluations on intrinsic attributes rather than extrinsic cues. Research limitations/implications – Only respondents from Perth, Western Australia were chosen, thus limiting the representativeness of the sample. Other cultural contexts and product categories based on a larger sample size should be investigated in the future. Practical implications – This research provides useful consumer insights and new market entry implications in terms of advertising and branding strategies for international wine manufacturers and distributors who wish to expand globally. In addition, there are managerial implications for domestic market where local retailers, merchandisers, importers can avoid importing products originating from offending countries and take on opportunity to exploit and promote “buy domestic campaigns”. Originality/value – Conceptually, this study extends the existing COO literature by introducing bi-national brands into the model; expanding on country of ownership appeals in evaluating bi-national brands; and identifying the correlation between the economic nationalism and consumer ethnocentrism constructs. Further, this research can significantly help wine marketers to develop more effective positioning strategies. It will also help in the development of pricing and promotional decisions.
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Milligan, Matthew D. "Corporate Bodies in Early South Asian Buddhism: Some Relics and Their Sponsors According to Epigraphy." Religions 10, no. 1 (2018): 4. http://dx.doi.org/10.3390/rel10010004.
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Some of the earliest South Asian Buddhist historical records pertain to the enshrinement of relics, some of which were linked to the Buddha and others associated with prominent monastic teachers and their pupils. Who were the people primarily responsible for these enshrinements? How did the social status of these people represent Buddhism as a burgeoning institution? This paper utilizes early Prakrit inscriptions from India and Sri Lanka to reconsider who was interested in enshrining these relics and what, if any, connection they made have had with each other. Traditional accounts of reliquary enshrinement suggest that king Aśoka began the enterprise of setting up the Buddha’s corporeal body for worship but his own inscriptions cast doubt as to the importance he may have placed in the construction of stūpa-s and the widespread distribution of relics. Instead, as evidenced in epigraphy, inclusive corporations of individuals may have instigated, or, at the very least, became the torchbearers for, reliquary enshrinement as a salvific enterprise. Such corporations comprised of monastics as well as non-monastics and seemed to increasingly become more managerial over time. Eventually, culminating at places like Sanchi, the enshrinement of the corporeal remains of regionally famous monks partially supplanted the corporeal remains of the Buddha. Those interested in funding this new endeavor were corporations of relatives, monastic brethren, and others who were likely friends and immediate acquaintances. In the end, the social and corporate collectivity of early Buddhism may have outshined some textual monastic ideals of social isolation as it pertained to the planning, carrying out, and physical enshrinement of corporeal remains for worship, thus evoking an inclusive sentiment with the monastic institution rather than disassociation.
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Kristensen, Kai, and Jacob Eskildsen. "Is the NPS a trustworthy performance measure?" TQM Journal 26, no. 2 (2014): 202–14. http://dx.doi.org/10.1108/tqm-03-2011-0021.
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Purpose – In 2003 Reichheld published an article in HBR, in which he claims that the net promoter score (NPS), is the only number you need to grow, and the only number you need to manage customer loyalty. The purpose of this paper is to demonstrate that the NPS is inferior to the standard measures of loyalty used by the American Customer Satisfaction Index (ACSI) and EPSI rating. Design/methodology/approach – In 2006 a customer satisfaction survey of the entire insurance sector in Denmark was conducted. The survey design was based on the questionnaires from EPSI rating and ACSI supplemented with insurance-specific questions, consumer sentiment questions and the basic Net Promoter Question. The sample consists of approximately 2,000 observations. Findings – The analyses presented in this paper show that the NPS it not what it claims to be: the one number you need to grow. The NPS is found to be a very poor predictor of both customer loyalty and customer satisfaction. The measure is very sensitive to changes in the underlying distribution, and finally the precision of the NPS was found to be low compared to other measures of loyalty, and it is not possible to predict the NPS categorization and hence it is hard to say precisely, how organizations can influence corporate growth based on the NPS. Research limitations/implications – The analysis is only conducted on data collected in a Danish business-to-consumer setting. More research is needed to shed light on the performance of the NPS across cultures as well as in a business-to-business setting. Practical implications – The paper demonstrates the dangers of using the NPS as an input to managerial decision making. Organizations are far better off using a standard customer loyalty measure such as those employed by the ACSI or EPSI instead of the NPS. Originality/value – Previous studies of the NPS have not replicated the methodology directly. Either there have been differences in scale length or in wording. The authors have constructed an experiment in the Danish insurance industry that answers some of the questions concerning the NPS without the shortcomings that most of the previous studies have suffered from.
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Orr, Stuart, and William Sarni. "Does the concept of “creating shared value” hold water?" Journal of Business Strategy 36, no. 3 (2015): 18–29. http://dx.doi.org/10.1108/jbs-10-2013-0098.
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Purpose – This paper aims to challenge corporate theories such as creating shared value (CSV) as to how they account for company water use given that water risk is ultimately not an efficiency challenge. In exploring CSV and the management of shared resources, there are limitations to the value of CSV (as currently framed) as a response strategy to water risks. For almost all businesses, water challenges involve complex social and environmental considerations “beyond efficiency”. Water stewardship is also an evolving framework, yet at its core implies an awareness and willingness to seek collaboration on business water-related risk across the value chain and to go beyond efficiency. Design/methodology/approach – How does CSV stack-up against the experiences of companies at the leading edge of water risk and engagement in real-world contexts? Can CSV theory provide companies with enough guidance to navigate water management challenges and address complex risks to create shared outcomes, given that CSV does not engage the personal values or responses that are crucial to long-term water management? Especially considering that the boundaries between personal values, collective societal values and societal needs are all blurred. To fully address these questions, it is necessary to assess the extent to which CSV has internalized water stewardship initiatives or understood and drawn from water resource challenges and responses. Recent research states that the corporate sustainability is currently disconnected from the wider debate of pressing issues such as climate change and resource depletion. This research suggests that the business sustainability literature is entrenched in debates that draw very little from the ecology or environmental sciences literature, producing little in the way of interdisciplinary rigor (Linnenluecke and Griffiths, 2013). They conclude that business theory almost always focuses on understanding variables that can be subjected to direct managerial and shareholder concern, omitting challenging policy environments, with the net result that theoretical models can appear to serve more effectively than is the actual case. Findings – In its entirety, the sentiment of CSV is sensible – if society fails, so does business. The financial crisis provides an example of the symbiosis between corporate performance and social well-being: and of the obligations faced by businesses and the government to confirm that business behaves in ways which advance the public and private good. The objective is not to look at CSV in its entirety, but rather to focus on its representation of water use, delving deeper into what CSV means for this specific and unique resource. Originality/value – A unique view of the intersection of CSV and water stewardship with recommendations for alignment.
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Akbar, Minhas, Ahsan Akbar, Muhammad Qureshi, and Petra Poulova. "Sentiments–Risk Relationship across the Corporate Life Cycle: Evidence from an Emerging Market." Economies 9, no. 3 (2021): 111. http://dx.doi.org/10.3390/economies9030111.
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The influence of market sentiments on the bankruptcy risk propensity of firms has been extensively explored in the literature. However, less attention has been paid to whether the corporate life cycle plays any role in this nexus. The purpose of this research is to unveil how the corporate bankruptcy risk propensity responds to market sentiments, and whether this sentiments–risk relationship varies over different stages of the corporate life cycle. Using a sample of 301 Pakistani non-financial listed firms for 2005–2014, we employ two-step generalized method of moments (GMM) regression estimation to address the issue of endogeneity. Empirical evidence reveals that managers tend to escalate a firm’s bankruptcy risk during high market sentiments. Further analysis indicates that during the period of positive market sentiments, introduction stage firms prefer to assume the highest bankruptcy risk followed by decline and growth firms, while mature firms continue to be risk-averse. This research contributes to the corporate finance literature by suggesting that managerial risk-taking is influenced by market sentiments and corporate managers show a different attitude towards risk at different stages of the corporate life cycle. Therefore, to ensure enterprise sustainability, capital market regulators should have a robust risk management framework in place to discipline the excessive risk-taking by firm managers over different stages of the corporate life cycle. Moreover, investors and creditors shall take into consideration the respective life cycle stage of the firm to minimize the risk exposure of their investment portfolios. Our results are robust to alternate econometric specifications and alternate variable specifications.
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Vij, Mohit, Amitabh Upadhya, and Naseem Abidi. "Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology." Tourism Recreation Research 46, no. 2 (2021): 212–27. http://dx.doi.org/10.1080/02508281.2021.1902658.
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Liu, Yuhong, I.-Ming Jiang, and Meng-I. Tsai. "Influence of Managers’ Subjective Judgments on Project Abandonment Decision Making." International Journal of Information Technology & Decision Making 18, no. 02 (2019): 419–43. http://dx.doi.org/10.1142/s0219622018500529.
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Real option valuation with flexibility under uncertainty has been proposed as an alternative and advantageous complement to the traditional net present value (NPV) method for capital budgeting decisions, yet the problem with unrealistic expectations on precision has still not been solved. It appears clearly that a high level of precision in cash flow estimates can be misleading for the decision makers with sentiments. To the extent that precision surrounds a decision, we introduce a fuzzy process into an abandonment option approach, which is built on the use of fuzzy numbers, to investigate the effects of managerial optimism and pessimism when a manager considers whether or not to abandon capital budgeting decisions under imprecision and uncertainty. From the numerical analyses of the proposed model, we find that an optimistic manager tends to continue executing the project, while a pessimistic manager tends to give up the project and liquidate it as the value of the abandonment option is within the range of a fuzzy sentiments interval. In addition, if the project value is below the lower bound of the fuzzy sentiments interval, then it is better to exercise the abandonment option rather than to continue holding it, for both optimistic and pessimistic managers. Finally, this paper also examines why managers may still continue a project, even if its Tobin’s [Formula: see text] value is smaller than one.
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Mittal, Saurabh, and Vikas Kumar. "A Framework for Ethical Mobile Marketing." International Journal of Technoethics 11, no. 1 (2020): 28–42. http://dx.doi.org/10.4018/ijt.2020010103.
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High user involvement with mobile phones presents a lot of opportunities for marketers for sending their promotional campaigns. Campaign relevance, product fit, security, content quality, and timing play important roles in the success of these mobile marketing campaigns. While chasing gets success, marketers also need to ensure that the campaigns remain ethical in the content and delivery, and do not result in irritation or negative sentiments. Right information, privacy, permission-based marketing, avoiding disturbance, and relevance of the product are the issues that need attention from marketers. Ethical issues, which are critical to the mobile marketing strategy, have been outlined in this paper, along with their possible impact. A comprehensive review of the marketing ethics has been done, including the industry standards and mapping of both the marketing and mobile-marketing ethics. A mobile marketing framework has been presented to take care of the ethical challenges, considering both the technological and managerial perspectives.
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Lee, Richard, and Marc Mazodier. "The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects." European Journal of Marketing 49, no. 5/6 (2015): 919–42. http://dx.doi.org/10.1108/ejm-10-2013-0594.
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Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust. Design/methodology/approach – An online panel of UK participants reported their perceptions of a French sponsor at three successive points (before, during and at the end of the 2012 London Olympics). Of the 903 respondents at T1, 694 remained at T2 (76.8 per cent) and 577 (63.9 per cent) remained at T3. Another 302 respondents only at T3 controlled for potential mere measurement effects. The data were analysed using LGM techniques. Findings – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and animosity negatively moderated these increases. Cosmopolitanism enhanced brand affect but not brand trust. Research limitations/implications – As market globalisation exposes foreign firms to potential backlash from consumer nationalistic orientations towards their products, sponsorship strategies must consider the interplay between these nationalistic sentiments and sponsorship effects. While foreign sponsors are typically preoccupied with determining the fit between their brand and a local event, they must also consider individual-level nationalistic sentiments. The success of companies in foreign markets depends on creating favourable country-directed consumer attitudes. Originality/value – Beyond demonstrating the application of LGM to individual-level longitudinal analyses, this study extends sponsorship research by considering a previously unexplored area with key academic and managerial contributions, namely, the role of consumer nationalism in sponsorship effects. The strategic uses and outcomes of international sponsorship must be considered in conjunction with consumers’ perceptions of foreign brands from a nationalistic perspective.
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Doğan, Ceren. "Training at the Gym, Training for Life: Creating Better Versions of the Self Through Exercise." Europe’s Journal of Psychology 11, no. 3 (2015): 442–58. http://dx.doi.org/10.5964/ejop.v11i3.951.
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The present study draws on Scott’s (2011) notion of the Re-Inventive Institution and explores how gym members make sense and give meaning to their exercise regime. Overall, it is argued that for many participants gym exercise is more than physical training; it is also training for life. Based on a thematic analysis of 32 semi-structured interviews it is argued that gym workout is a means to create better versions of the self on mainly three levels. First, gym participants perceive themselves to be efficient and productive in general. Second, gym training is believed to increase the control they have over their lives. Third, gym members associate their gym workout with amplified emotional resilience, believing that fitness workout makes them not only fitter in a physical sense but also fitter and better equipped in a psychological sense. Surprisingly, a small group of regular gym users displayed more critical sentiments and distanced themselves from the images and values the gym stands for. The results of this study can be linked to broader political discourses on health and fitness that make use of corporate managerial vocabularies and are based on ideals of rationalization and efficiency.
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Makkar, Marian, and Sheau-Fen Yap. "The anatomy of the inconspicuous luxury fashion experience." Journal of Fashion Marketing and Management: An International Journal 22, no. 1 (2018): 129–56. http://dx.doi.org/10.1108/jfmm-08-2017-0083.
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Purpose The purpose of this paper is to address the following questions: how do consumers construct meaning around their inconspicuous luxury fashion experiences? What desires do inconspicuous consumers strive to fulfill? What sentiments do they associate with their inconspicuous luxury fashion consumption? Design/methodology/approach This exploratory research begins with a netnographic study of 11 online luxury blogs followed by in-depth interviews and home observations of ten luxury consumers with inconspicuous preferences in Dubai. Findings Inconspicuous choices are not simply for associative or dissociative motivations but several symbolic consumption schemas come into play. A typology of inconspicuous luxury fashion consumers has emerged: fashion influencers, trendsetters, fashion followers, and luxe conservatives. Practical implications The findings have potential to yield important managerial implications for fashion retailers and brand communications. The typology of inconspicuous consumers provides a basis for developing a more targeted relationship marketing program for luxury fashion brands. Originality/value This research advances luxury knowledge in fashion and consumer behavior research by unveiling how consumers construct meanings around their inconspicuous consumption. The typology developed in this study marks the starting point for further extensions to explore the complexities of inconspicuous luxury consumers, which are grounded in the roles they take on in society, how they plan their luxury consumption journey and how they eventually use these possessions for self-identification and communication to others.
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Wakwe Lawrence, Anthony, and Damiete Onyema Lawrence. "Effects of Emotions, Memory and Thought on Decision Outcomes and Judgments of Organizational and Business Leaders." International Journal of Business and Management 15, no. 4 (2020): 43. http://dx.doi.org/10.5539/ijbm.v15n4p43.
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The qualities of the mind individually and collectively contribute in determining our personalities. This paper has tried to theoretically divide people into 6 different abstract personality tendencies: 1. Knowledgeable (people with dominant memory quality), 2. Reasonable (people with dominant thought quality), 3. Clever (people with both dominant memory and thought qualities), 4. Sentimental (people with dominant emotional quality especially of negative types, 5. Wise (people who have both domiant qualities of memory and thought and who have mastered how to control and direct their emotions without allowing their ‘hearts to rule their heads’) and 6. Stupid (those who have all the qualities: memory, thought and emotions, poorly developed). The paper demonstrates how these qualities affect organizational and business efectiveness and how they could be improved. Understanding our strenghts and weaknesses and continual improvement of the mind’s qualities by undergoing relevant and appropriate training, ensuring that we acquire the appropriate technologies to enhance our managerial skills, acquiring on the job experiential skills, including broadening of our perspective in human relations, effective communication and conflict management skills are key to becoming a good leader. This concept and their applications can be used to improve all human relations especially by leaders in every organization (business, government, Church setting, non-governmental etc.).
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Pollio, Andrea. "Making the silicon cape of Africa: Tales, theories and the narration of startup urbanism." Urban Studies 57, no. 13 (2020): 2715–32. http://dx.doi.org/10.1177/0042098019884275.
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Silicon alleys, hills, peaks, beaches, savannahs, islands, lagoons and gulfs have mushroomed across cities of all continents, in the hope of fuelling profitable, innovative startup hubs. These Silicon-Valley replicas deploy economic theories, managerial fads, success stories and best practices that are metonymically linked to Northern California, but they also draw upon local arrangements of heterogeneous constituents: policy experts, entrepreneurs, reports, IT infrastructures, universities, coworking spaces, networking protocols and so forth. The making of one such ecosystem, Cape Town’s so-called ‘silicon cape’, is the topic of this article, which, however, does not try to uncover the specific economic and geographic factors of tech clustering. Rather, it addresses some of the narrative discourses that have framed Cape Town as the entrepreneurial capital of South Africa and Africa at large. It shows how these narrative praxes are both reflexive and ontological: they at once work as metatheories of entrepreneurial innovation in an African city and lay the groundwork for its very possibility. Via an ethnographic engagement of these textual discourses in the making, this article charts the uneasy relationship between technocapitalism and economic development in a city scarred by its colonial past and its racialised inequalities. In doing so, it shows how the discursive making of the silicon cape of Africa mobilised multiple economic sentiments, weaving together the search for profitable technology-based economies and the demand for social justice in a city of the Global South.
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Bhattarai, Keshab, and Vipin Negi. "FDI and Economic Performance of Firms in India." Studies in Microeconomics 8, no. 1 (2020): 44–74. http://dx.doi.org/10.1177/2321022220918684.
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FDI contributed positively to sales, profit, employment and wages of firms in India from 2004 to 2018. Foreign capital is complementing domestic capital well embodying technology and innovations required for expansion of domestic firms in it. Foreign promoters have played quite significant economic roles among firms across production sectors in manufacturing industry in India. Besides sales, total expenses, managerial remunerations and corporation taxes, involvement of foreign promoters are statistically significant determinants of profits, employment and wages among firms across all seven sectors of the manufacturing industry is clear from analysis of the Prowess database for years 2004, 2008, 2012 and 2014. These effects were even stronger in each of Modi–I years between 2015-2019 that followed the Make in India initiative in 2014. Reforms including the outright 100 per cent ownership provision in the automatic route in most industrial sectors have produced good outcomes that have not only raised the volume of FDI per capita from around 16 dollars in 2000 to 285 dollars in 2018 but also raised the global ranking of India to 63 out of 190 economies in 2019 on the ease of doing business, putting India 79 places above now than in 2014. Based on theoretical and empirical analysis it can be concluded that good sentiments of FDI in India in Modi–II years started in 2019 will prevent diminishing returns on capital and contribute towards sustainable growth in coming years. JEL Codes: F21, F23, F14, J31, O53
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Bilanyuk, Olha. "Development priorities of Ukrainian-Polish cross-border tourism market in conditions of intensification of European integration processes." Regional Economy, no. 1(91) (2019): 39–46. http://dx.doi.org/10.36818/1562-0905-2019-1-5.
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The development of cross-border tourism markets can not be considered beyond the basic principles of EU development policy - smart, sustainable and inclusive growth. The approach to the development of tourism based solely on the use of cultural and natural resources is unpredictable in modern conditions. European experience proves that it is important to consider tourism not as a sphere in the shadow of the industrial sector, but as an integral part of the regional innovation system and an element of the development of the knowledge economy in the region. At the same time, smart-development of tourism is based not only on the active use of the newest information and communication technologies, but also on managerial innovations, production of innovative types of tourist services, application of technologies related to the use of robotics, innovative medical equipment, renewable energy, etc. The purpose of the article is to determine strategic priorities of the development of cross-border tourism market on the basis of smart-specialization, definition of directions of joint actions of Ukraine and the EU countries (both at the level of authorities and local self-government, and business sector) in the development and promotion of new tourist products, substantiation of directions of effective the use of endogenous tourist potential of a cross-border region in conditions of activation of European integration processes. On the basis of the study, main development directions of Ukrainian-Polish cross-border tourism market on the basis of smart-specialization are defined as following: creation of a digital platform for the Ukrainian-Polish cross-border tourism market, active promotional campaign for tourist products of Ukrainian-Polish cross-border tourism market, development of cycling tourism and creation of an inter-state bicycle route, expansion of market by increasing the number of tourists aged 55+ and creation of tourist products for this age group as well as development of sentimental (nostalgic) tourism.
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Ambrose, Grace J., Juan (Gloria) Meng, and Paul J. Ambrose. "Why do millennials use Facebook? Enduring insights." Qualitative Market Research: An International Journal 23, no. 1 (2020): 171–97. http://dx.doi.org/10.1108/qmr-03-2018-0036.
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Purpose This study aims to address the following questions: What is enduring about consumer behavior on social media given that digital and social media (DSM) technologies change rapidly? Why do millennials use social media to the extent they do? The authors’ review revealed that a prevailing theoretical approach that may help answer these questions is inadequate. The technology acceptance model (TAM) from information systems was grafted into marketing to explain consumer technology adoption. TAM predicts Facebook adoption effectively, as demonstrated in the authors’ first study, but does not go beyond that in explaining the why’s behind its use. In a second study, the authors used the means-end approach (MEC) complementarily to unearth the why’s of millennials’ use of Facebook. Design/methodology/approach The authors used a mixed-methods design combining the structural modeling of TAM with the probing one-on-one interviews and laddering of MEC. Findings The authors found that the laddering process both widened and deepened TAM’s scope. It not only confirmed the importance of the TAM attributes, perceived ease of use and perceived usefulness, but it also revealed others, in determining adoption. It was also able to dig deeper from these to uncover a mesh of fundamental values that millennials used Facebook to satisfy, such as belongingness, pleasure, social acceptance and inner harmony, in their quest for inner and relational contentment. The authors also found negative aspects that kept consumers away, such as its lack of privacy and the overwhelming nature of unwanted video in its feed, tying these back to important values. Research limitations/implications The authors build on prior exploratory work relating to DSM use and uncover psychological drivers of consumer behavior on social media, by blending TAM in a consumer context, and the MEC approach. The TAM-MEC framework used here offers a technology-independent template for other DSM research, by focusing on how and why consumers use media socially. Practical implications Managerially, the authors discuss the building of sustainable marketing strategy on enduring consumer values rather than on transient attributes or technologies. The authors also discuss potential areas of vulnerability for Facebook, such as its increasing use of video and live content, which creates negative consumer sentiment and which may drive consumers to competitors. Originality/value By blending the quantitative TAM and the qualitative MEC, something that has not been done before in marketing, this research provides trustworthy answers to the research questions. In so doing, this study also contributes some cohesion to the fragmented DSM research field, as called for recently in prominent journals, by anchoring DSM study in well-established theories in marketing.
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Goel, Sangeeta, and Gita Bajaj. "A messy picture." Emerald Emerging Markets Case Studies 3, no. 8 (2013): 1–15. http://dx.doi.org/10.1108/eemcs-07-2013-0160.
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Title – A messy picture. Subject area – Human resource management, business ethics, public policy. Study level/applicability – The case can also be taught in MBA/postgraduate in management programmes in general management or HR classes to give a lesson in organizational conflict and resolution, negotiation skills (strategies, tactics and power in negotiation) towards the middle or end of the course. The course can also be taught in MBA/postgraduate in management programmes in business ethics classes to make students appreciate the various approaches to ethics – end-results, duty, social contract and personalistic ethics. It also helps students learn how to institute ethics into the cultural fabric of the organization. In public policy programmes, it could be taught to illustrate the crucial role and at times unintended outcomes of actions of street level bureaucracies in policy implementation. The course can also be taught in refresher training programmes for executives to give lessons in conflict management, mediation strategies, union negotiations and ethics. Case overview – This teaching case is based on a real incident that took place in a defence production factory of India in the year 2009. It succinctly unfolds a small showdown between two officers that acquires a disproportionate size and explosive dimension and vitiates the environment of the entire organization. The case is a narration of a small row that in no time became a full-blown organizational dispute with layers of issues. Two officers, one very senior and the other influential, got entangled in a conflict, unfortunately in the presence of a large audience; dissatisfied workers and officers fanned the sentiments and encouraged them to unethically leverage legal privileges by gaming in the name of caste and sexual harassment to gain power in the messy dispute. The protagonist Ram Sharma, the General Manager (head) of the factory, is in a precarious situation as the conflict not only puts his managerial skills but also his moral standards and ethics to test. Expected learning outcomes – After discussion and analysis of this case, the students should be able to: appreciate and evaluate the complexities and multiple facets of an organizational conflict including ethical challenges faced in a real life situation, recommend the options and course of action a manager could resort to in a high stake and time bound situation, learn to develop a basic framework for analysing, negotiations and strategize to resolve a conflict as a manager-mediator in such a situation, learn to handle difficult negotiation bound by complexities of unethical and legal disputes, answer to themselves the criticality of ground level bureaucracy ' s role in implementation of public policies (optional if the faculty decides to discuss the part provided in the teaching note). For international students, this is a case to learn dynamics of “negotiations in Indian context”. Overall development of critical thinking and analytical skills. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Montone, Maurizio, Yuhao Zhu, and Remco C. J. Zwinkels. "Managerial Sentiment and Employment." SSRN Electronic Journal, 2021. http://dx.doi.org/10.2139/ssrn.3777543.
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Chen, Wen, Haibin Wu, and Liandong Zhang. "Terrorist Attacks, Managerial Sentiment, and Corporate Disclosures." Accounting Review, July 2, 2020. http://dx.doi.org/10.2308/tar-2017-0655.
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This study investigates the effect of managerial sentiment on corporate disclosure decisions. Using terrorist attacks in the United States as adverse shocks to managerial sentiment, we find that firms located in the metropolitan areas attacked issue more negatively biased earnings forecasts. The effect is stronger for firms with higher operating uncertainty and firms with younger, inexperienced, or less confident executives and it is weaker for firms located in states with increasing violent crime rates. A potential alternative explanation is that managers strategically bias earnings forecasts downward and attribute the poor performance to terrorist attacks. To address this issue, we conduct a battery of additional analyses and find results more consistent with managerial sentiment than strategic attribution. In addition, we show that our results are unlikely to be driven by any economic effects of terrorist attacks. Finally, firms in attacked areas exhibit a more pessimistic tone in 10-K/10-Q filings.
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Chen, Wen, Haibin Wu, and Liandong Zhang. "Terrorist Attacks, Managerial Sentiment, and Corporate Disclosures." SSRN Electronic Journal, 2020. http://dx.doi.org/10.2139/ssrn.3583268.
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Yuan, Xiang, Luyao Wang, Xicheng Yin, and Hongwei Wang. "How text sentiment moderates the impact of motivational cues on crowdfunding campaigns." Financial Innovation 7, no. 1 (2021). http://dx.doi.org/10.1186/s40854-021-00258-w.
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AbstractArousing funders’ motives for crowdfunding participation is a challenge for every entrepreneur. According to self-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives with different sentimental orientations could act as cues triggering funders’ motives of capital-giving differently. Thus, we focus on the moderating effect of text sentiment on the motivational cues in crowdfunding campaigns. We hypothesize that the sentiment of campaign narratives moderates the relationship between motivational cues and fundraising success. Data are selected from 270,000 campaigns of the crowdfunding website Indiegogo. Empirical analysis demonstrates that the sentiment strength positively moderates the effect of intrinsic motives on fundraising success but negatively moderates the impact of extrinsic motives on fundraising success. The findings provide managerial insights for practitioners to stimulate specified motives by using the narratives with proper sentiment strength.