Relevant bibliographies by topics / Manipulation of consumer behavior

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Academic literature on the topic 'Manipulation of consumer behavior'

Author: Grafiati
Published: 5 June 2025
Last updated: 8 July 2025

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Journal articles on the topic "Manipulation of consumer behavior"

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Shymko, Olha V., and Liudmyla S. Veretin. "Manipulative Technologies in the System of Influence on Consumer Behavior." Business Inform 1, no. 564 (2025): 531–37. https://doi.org/10.32983/2222-4459-2025-1-531-537.

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The article is dedicated to the study of theoretical and practical aspects of the use of manipulative technologies in the system of influencing consumer behavior under conditions of changing consumer behavioral characteristics and the development of information and communication technologies. The essence of the concept of manipulation is revealed as a conscious, purposeful activity, a universal tool of marketing communications, a type of hidden sociopsychological influence on the psyche, consciousness, and instincts that transforms consumer behavior. The main goal of marketing manipulations is outlined as follows: to encourage and motivate consumers to make certain decisions or purchases, as well as the characteristic features of manipulation, based on which the appropriateness of distinguishing manipulative influence from other types of psychological influence is justified. Classification features are highlighted, and the types of marketing manipulations by consumers and the areas of their application are characterized. Special attention is paid to the methods and technologies for utilizing these techniques in modern advertising to shape the necessary consumer behavior. Emphasis is placed on the possibilities of neuromarketing for the purpose of investigating the efficiency of manipulative technologies. Since the manipulative influence on consumers can be both positive and negative, the prospects for further research should be directed towards exploring ways to protect against the destructive impact of manipulative technologies that contradict consumer interests and may cause harm.
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Gulyaeva, O. N. "Manipulative Behavior in Consumer Legal Relations." Lex Russica 78, no. 3 (2025): 31–40. https://doi.org/10.17803/1729-5920.2025.220.3.031-040.

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The ideas of equality and freedom of contract in civil relations are harmonious and constructive only if they are limited. The presence of a weaker party to the contract, in particular the consumer, constitutes one of the factors requiring the establishment of limitations. The paper is devoted to the study of manipulation in relation to non-professional participants in civil trafficking. The author attempts to evaluate new methods of influencing the will of the consumer, aimed at forming an imaginary will to conclude a contract (neuromarketing). The paper proposes a definition of the concept of manipulative behavior in legal relations and describes its features. The author concludes that misleading, as well as consumer deception and manipulation, are various legal phenomena. It is justified that manipulative behavior is a type of abuse of law. Using the practice of the Perm Krai courts as a case study, the author analyzes the effectiveness of possible methods of protection under manipulative influence, namely: Articles 10, 168, 178, 428 of the Civil Code of the Russian Federation. Preference is noted for recognizing a transaction concluded with the help of manipulation as invalid on the grounds of Article 10 and 168 of the Civil Code of the Russian Federation.
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., Mahi, and Sayak Bhattacharya. "POSSIBILITY OF MANIPULATION OF HUMAN INTELLIGENCE FOR MARKETING." International Journal of Engineering Applied Sciences and Technology 9, no. 07 (2024): 39–42. https://doi.org/10.33564/ijeast.2024.v09i07.006.

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This paper explores the possibility and implications of manipulating human intelligence for marketing purposes. The manipulation techniques, rooted in cognitive psychology, aim to influence consumer behavior by exploiting emotional and decision-making processes. By using big data, artificial intelligence, and targeted marketing strategies, companies have the potential to shape purchasing decisions. However, ethical concerns arise regarding autonomy, consent, and societal impact. This study also highlights the importance of transparency and privacy in marketing, ensuring that manipulative tactics do not undermine consumer trust.
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Farooq, Samiya, and Adeel Maqbool. "Advertising as An Influencing Factor on Consumer Behavior." Revista de Gestão Social e Ambiental 18, no. 9 (2024): e06587. http://dx.doi.org/10.24857/rgsa.v18n9-076.

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Objectives: The objective of this study is to examine the role of advertising as a management strategy in contemporary business environments. It aims to explore how advertising interacts with customers and influences both internal and external organizational processes and activities. Additionally, the study seeks to address misconceptions surrounding advertising's purpose and societal impact, particularly regarding its perceived manipulation of consumers for monetary gain. Methods: This study employs a qualitative approach to investigate the role of advertising in modern business practices. It involves a comprehensive review of literature and existing research to analyze the relationship between advertising, consumer behavior, and organizational management strategies. Results: The analysis reveals that advertising serves as a crucial management tool for businesses, facilitating interaction with customers and driving organizational processes. Contrary to misconceptions, advertising is not solely aimed at manipulating consumers for profit but also serves to fulfill customer needs for information about brands, services, and products. Additionally, the study finds that factors such as age, income, and satisfaction with promoted goods after purchase do not significantly influence the impact of advertisements on consumer purchasing decisions. Conclusion: In conclusion, advertising plays a multifaceted role in contemporary business environments, serving as both a communication tool and a management strategy. While it is often misunderstood and criticized for its perceived manipulative nature, advertising remains a fundamental aspect of modern marketing practices. By understanding the complexities of advertising's influence on consumer behavior, businesses can develop more effective marketing strategies and better serve their customers' needs.
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Yudhi Prasetya Mada. "ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW." International Journal of Innovations in Engineering Research and Technology 11, no. 8 (2024): 48–56. http://dx.doi.org/10.26662/ijiert.v11i8.pp48-56.

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Neuromarketing has been widely used to measure consumer behavior through several stimulation, including logo colors of a brand. Neuromarketing is applied using electroencephalography (EEG) signal analysis to the human brain's respons. This article explores the emerging field of neuromarketing and its potential impact on consumer buying behaviour. Neuromarketing combines neuroscience, psychology, and marketing to better understand consumer decision-making processes. The article discusses the various techniques used in neuromarketing research, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye-tracking, and the insights they provide into the subconscious factors that influence consumer behaviour. The article also discusses the ethical concerns surrounding neuromarketing, particularly regarding the manipulation of consumer behaviour. Overall, the article suggests that neuromarketing has the potential to revolutionize the way marketers understand and influence consumer behaviour. Neuromarketing has the potential to revolutionize the way businesses understand and engage with consumers. By providing insights into the emotional and psychological factors that influence purchasing decisions, businesses can create more effective marketing campaigns that resonate with consumers on a deeper level. However, it is essential to balance these benefits with ethical considerations and ensure that consumers' privacy is protected.
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Peng, Ling, Geng Cui, Mengzhou Zhuang, and Chunyu Li. "Consumer perceptions of online review deceptions: an empirical study in China." Journal of Consumer Marketing 33, no. 4 (2016): 269–80. http://dx.doi.org/10.1108/jcm-01-2015-1281.

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Purpose To influence consumer perceptions, firms often manipulate online product reviews on their own websites or third-party forums by anonymously adding positive reviews, deleting unfavorable reviews or offering rewards to encourage favorable reviews. This study aims to investigate consumer perceptions of online review deceptions and how these perceptions influence their subsequent purchase behavior. In particular, consumers’ awareness, suspicion and detection are studied and specific manipulation tactics are evaluated. Design/methodology/approach Both qualitative and quantitative studies are relied upon to understand consumer perceptions of online review deceptions. In-depth interviews with 16 experienced online shoppers were conducted to collect the illustrative accounts concerning consumer awareness of online review deceptions, their suspicion, detection and evaluation of different manipulation tactics. A survey of 199 consumers was then followed to validate and corroborate the findings from the qualitative study and generalize the interview results onto the general public. Findings The results from in-depth interviews suggest that consumers take a negative view toward online review deceptions, but the degree of negativity varies across different manipulation tactics. Moreover, different types of manipulations vary in terms of perceived deceptiveness, ease of detection and unethicality, as well as their effect on consumer purchase intention and perceived helpfulness of online product reviews. The findings from the survey further confirmed the qualitative findings. Practical implications The findings have a number of meaningful managerial implications for industry associations and policymakers on whether and how to regulate online review deceptions. Originality/value This study applies and extends information manipulation theory and deception detection literature to an online context to increase the richness of the relevant theories. It is among the first to empirically investigate online review deceptions from a consumer’s perspective, as opposed to a firm’s perspective as previous studies have done.
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Michalak, Jacek, and Mateusz Stypiński. "Methods of Manipulation Used in Advertising." Olsztyn Economic Journal 18, no. 2 (2023): 195–206. http://dx.doi.org/10.31648/oej.10314.

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The aim of this study was to see how selected methods of manipulation used in advertising affect consumer behaviour. The study was conducted using a diagnostic survey using an original questionnaire posted on social media. The participants included 102 selected individuals. According to the information gathered, the respondents are aware that the use of manipulation is widespread in advertising. The most common methods of achieving this include fragmenting the advertising message and leveraging the authority or popularity of individuals featured in advertisements. Fragmentation has a particularly strong effect. Others of similar importance include making the message appear scientific, idealising it, and influencing human emotions. Manipulation in advertisements often leads to situations when consumers decide to purchase products that they do not, in fact, need. Manipulative tactics, such as creating artificial needs, using psychological tricks, or applying social pressure, can significantly influence consumer decision-making, often resulting in the purchase of products that provide no genuine benefit or satisfaction.
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Pal, Sonia. "Impulse Buying in the Digital Age - The Influence of Personalized Ads, Recommendations, and Instant Purchasing Options." Integrated Journal for Research in Arts and Humanities 5, no. 2 (2025): 24–33. https://doi.org/10.55544/ijrah.5.2.5.

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Impulsive purchase, or autonomous consuming, has long piqued the curiosity of consumer experts. However, with technological advancements, the situation has deteriorated. Integrating e-commerce with AI, big data, and personalised marketing strategies has intensified impulsive purchasing behavior among customers. Online targeted advertising, AI-driven product suggestions, and a streamlined purchasing procedure profoundly impact consumer decision-making by fostering instances of self-indulgent spending. This study examines impulsive purchase behaviour's psychological and technical dimensions, emphasising immediate gratification, emotional state, and persuasive stimuli. It also examines the implementation of recommendation systems, which discern patterns in customer behavior and genuine needs and interests, subsequently suggesting things the consumer would not have considered. The study recognises the ethical issues associated with data-driven marketing, including the infringement of privacy rights due to the collection of personal information, manipulation of consumer behavior, and the potential extraction of financial value from customers. Consequently, the article examines solutions for consumers to mitigate impulsive buying behaviors, including prudent purchasing habits, budgeting, and comprehension of digital financial technology. Consequently, it becomes more manageable for consumers and commercial enterprises to function ethically within this constantly evolving digital economy.
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Hryshyn, Mykhailo. "MANIPULATION OF INFORMATION: THEORETICAL ASPECTS OF SCIENTIFIC DISCOURSE." Integrated communications 16, no. 2 (2023): 38–43. http://dx.doi.org/10.28925/2524-2644.2023.164.

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The article substantiates the main aspects of information manipulation. It identifies which of these are related to mass media and who among Ukrainian and foreign researchers have studied them. The focus is on the fact that manipulation technologies in the media are used to shape public opinion, influence the behavior of average citizens, and control various narratives. Studying media manipulations develops critical thinking skills and increases media literacy among information consumers, allowing them to distinguish between reliable information and manipulative content. This enables them to make informed decisions and reduces the risk of being misled or manipulated by deceptive media tactics. Manipulations in the media pose a significant threat to democratic processes, as fake news and disinformation campaigns undermine public trust, distort and manipulate political narratives. Recognizing manipulations in the media provides citizens with tools to counter these threats. Thus, the democratic principles of transparency, accountability, and informed participation are protected. Manipulations in the media are often associated with unethical practices, including the spreading of disinformation, twisting facts, or using deceptive techniques to create sensations. Studying manipulation in the media allows journalists to become more familiar with such tactics and encourages adherence to ethical standards in journalistic materials. Information consumers who understand what media manipulations are can verify information and not succumb to the influence of deceptive or biased content. The study of media manipulation is critical to developing critical thinking, protecting democratic processes, promoting ethical journalism, understanding human behavior, and strengthening digital citizenship. This enables individual citizens and society in general to navigate the complex media landscape and counteract the negative consequences of manipulative influences.
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Hakim, Andy, and Ahmad Salman Farid. "The Effects of ‘Fear of Missing Out’ (FOMO) in Flash Sale Business Models: Strategy or Manipulation?" Jurnal Perspektif 23, no. 1 (2025): 16–24. https://doi.org/10.31294/jp.v23i1.25259.

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Fear of Missing Out (FOMO) is a psychological phenomenon that has been widely adopted in flash sale business models to create a sense of urgency and social pressure. While this strategy can be effective in increasing sales, it also raises ethical concerns regarding consumer manipulation. This study examines whether FOMO-based flash sales serve as a legitimate marketing strategy or a psychological exploitation tool. A qualitative research approach was used, employing semi-structured interviews with consumers who frequently participate in flash sales, as well as expert interviews with digital marketing professionals. Thematic analysis was conducted to identify key patterns related to consumer behavior, emotional responses, and ethical considerations. Findings reveal that FOMO-driven flash sales increase impulse buying but also contribute to buyer’s remorse and anxiety. Consumers often experience psychological pressure due to scarcity cues, leading to purchasing decisions based on perceived urgency rather than necessity. Additionally, the study highlights a thin line between marketing strategy and consumer manipulation, particularly in cases where artificial scarcity or misleading promotions are used. The discussion emphasizes that while FOMO-based flash sales are highly effective in short-term revenue generation, they may harm long-term consumer trust if perceived as deceptive. Ethical concerns regarding stress-inducing marketing tactics call for greater transparency in digital marketing. Future research should explore quantitative measures of consumer spending behavior and cross-cultural perspectives on FOMO marketing.
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Dissertations / Theses on the topic "Manipulation of consumer behavior"

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Hornick, Leigh Ann. "The evolution of product placement consumer awareness and ethical considerations /." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4542.

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Thesis (M.S.)--West Virginia University, 2006.<br>Title from document title page. Document formatted into pages; contains v, 55 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-46).
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Fernandez, Grijalva Nicia Ivonne. "Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65753.

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Five suggested experiments from tested Pro-environmental behavior change studies made in different advance economy countries were applied in the emerging economy tourist destination: Samalayuca Sand Dunes Park in Ciudad Juárez, Chih. México.  Results show that promoting connectivity between  the tourist and the destination, framing actions for tourists who are not aware about sustainable practices, encouraging sustainable actions with non monetary incentives, and reminding tourists faults against the environment are sucessful techniques to enhance pro-environmental behaviors in tourists; while a combination of these practices may enhance positive spillover to increase such actions and thus, helping to close the ”holiday” gap or the unsustainable behavior tourists show during travel.<br>Cinco experimentos para un comportamiento pro-ambiental sugeridos por diferentes estudios en la materia, son aplicados al destino turístico de Las Dunas de Samalayuca en el municipio de Juárez, Chih. México.  Los resultados prueban que la conección entre el turista y la comunidad que visita, junto con la delimitación de acciones pro-ambientales, la promoción de acciones sustentables con actividades no monetarias, y el recordar las faltas anti-sustentables en el pasado, son ténicas que funcionan para motivar al turista a tener un comportamiento pro-ambiental (en este caso, no tirar basura). Los resultados también muestran que una combinación de éstos experimentos promueve la realización de acciones sustentables más complicadas o con mayor responsabilidad, como recoger la basura de otros, o el reciclaje.<br><p>The presentation was given as ViVA, were all opponents and exponents were students. </p><br>Pro-environmental behavior in masses
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Patka, Jan. "Způsoby ovlivnění nákupního chování spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193655.

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New findings from neuroscience, psychology and marketing disciplines to a certain extent disprove existing economic postulates and bring a different view on consumer behaviour, who do not behave rationally on purchase, but act based on simplified stimuli, such as emotion or intuition. The result is the emergence of manipulative techniques, which can be used to increase the effectiveness of sales, but simultaneously can be misused for activities exceeding the ethical and legal standards. The main subject of this thesis is an analysis of these techniques with focus on their usage and effectiveness in the Internet environment. The aim is to determine the extent to which a customer can be influenced before purchasing the product or service. To achieve the goal it is necessary to describe the key areas of consumer purchase process, to explain the basic principles of human brain functioning and especially to analyze the individual methods and their application in practice. With the Internet development the issues are also reflected on the web, where the entree to the entrepreneurship is becoming much easier. In the research there are examined techniques of manipulation tested through an interactive online questionnaire and subsequently analyzed in detail. Based on the data collected, the author formulates specific recommendations. The outputs can help an average consumer in defence against the manipulation and, at the same time, it offers a clear list of methods supporting sales for organisations.
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Larson, Nicholas R. "Chemical Manipulation of Honey Bee Behavior." Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/78008.

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The loss of managed honey bee colonies, resulting from their unintentional exposure to pesticides, is a topic of concern for the agricultural and apicultural industry. Current methods for reducing pesticide exposure to bees involve the application of pesticides before crop bloom or in the evening when foraging bees are less likely to be exposed to these applications. There is an urgent need for additional protection procedures to reduce the annual losses of managed bee colonies. Another method for protecting these pollinators is the use of chemical deterrents to reduce the interaction times of foraging bees with pesticide-treated crops. Historically, insect repellents (IRs) have been used to prevent the spread of deadly human diseases by arthropod vectors. However, it has been shown that bees can be repelled from pesticide-treated crops using DEET and bee pheromonal compounds. Here, I report the toxicological and deterrent effects of bee pheromonal compounds, as well as the deterrent effects of heterocyclic amines (HCAs) on bees. The results of this study indicate that the bee pheromonal compounds, at 8, 20, 60 and 100% concentrations, are toxic to bees and inhibit the feeding of bees within a confined space. Additionally, the pheromonal compounds and the HCAs are as efficacious as DEET in deterring bees from treated food sources. The HCA piperidine was observed to effectively deter bee foragers from a sugar feeder in a high-tunnel experiment as well as from melon flowers and knapweed in field experiments. Electroantennogram recordings were conducted to verify an olfactory response of the bees to the tested compounds. Pheromonal compounds were readily detected by bee antennae; whereas, the HCAs did not elicit significant responses in the bee antennae. These data suggest that bee pheromonal compounds, as well as HCAs, may serve as candidates for the further investigation as repellents to protect bees from unintentional pesticide exposures.<br>Ph. D.
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Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.

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Thesis advisor: Frank Gollop<br>My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups<br>Thesis (PhD) — Boston College, 2012<br>Submitted to: Boston College. Graduate School of Arts and Sciences<br>Discipline: Economics
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Kharaishvili, Tinatin. "Consumer behavior towards telemarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.

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Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.
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Fumagalli, Elena. "Aversive States Affecting Consumer Behavior." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLH004/document.

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Dans cette thèse, j’examine l’influence d’états aversifs (e.g., émotions désagréables, issues indésirables) sur les motivations et les comportements des consommateurs. Dans le premier essai, j’explore comment des sentiments de dégoût physique ou moral peuvent mettre en péril l’estime de soi des consommateurs et les motiver à se livrer à de la consommation compensatrice. Dans le deuxième essai, j’examine pourquoi et à quels moments les consommateurs font preuve de sentiments négatifs à l’égard des entreprises qui cessent de distribuer gratuitement des échantillons ou petits cadeaux aux consommateurs. Dans le troisième essai, j’explore comment la solitude affecte les préférences des consommateurs pour des produits et services qui peuvent ou non nécessiter des interactions interpersonnelles (ex : se faire masser vs. faire des achats en ligne). Considérés ensemble, ces trois essais contribuent à la littérature sur l’émotion, les menaces identitaires, et la consommation compensatrice, à la littérature sur les promotions commerciales et à la littérature sur la solitude. De plus, les résultats ont des implications pour les praticiens en marketing en ce qui concerne la publicité, le design des promotions commerciales, et l’haptique des consommateurs. Finalement, ces travaux de recherche offrent de nouvelles perspectives concernant le bien-être des consommateurs en soulignant les conséquences inattendues des actions des marketers qui cherchent à bénéficier aux consommateurs mais génèrent en réalité des comportements compensateurs pour faire face à leur aversion<br>In this dissertation, I examine the influence of aversive states (e.g., unpleasant emotions, undesired outcomes) on consumers’ motivations and behaviors. In essay 1, I explore how feelings of physical and moral disgust can be threatening to consumers’ sense of self and motivate them to engage in compensatory consumption. In essay 2, I investigate why and when consumers exhibit negative behavioral intentions against firms that terminate unconditional business-to-consumer gift-giving initiatives. In essay 3, I explore how loneliness affects consumers’ preferences for products and services that do or do not require interpersonal touch and interaction (e.g., getting a massage vs. shopping online). Together, the three essays contribute to the literature on emotion, identity threats, and compensatory consumption, to the literature on sales promotion, and to the literature on loneliness. Moreover, the research findings inform marketing practice in the fields of advertising, sales promotions design, and consumer haptics. Finally, this research provides insights into consumer welfare by bringing attention to the unforeseen consequences of marketers’ actions that seek to benefit the consumers but instead generate compensatory behaviors to cope with their aversiveness
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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.

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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on overall product sales are investigated. The study answers the question, “If reviews &amp; rating have a correlation with consumer purchasing behavior in digital marketing, and if so then how this correlation could be defined?” The data collection and tests have been conducted in a practical environment. The German online stores have been used as the main mode of data collection. Depending on the nature of the data, the quantitative analysis approach has been adopted. By conducting real-time sales data tests, this study fills the gap in previous consumer research studies. The in-depth analysis of results show the correlation between consumer reviews and product sales. The results have revealed that consumer reviews may influence overall product sales and help a consumer in purchasing decision.<br>Storytelling är ett av de mest kreativa, kraftfulla och effektiva redskapen i modern marknadsföring. På grund av den ökande användningen av sociala medier har storytelling blivit ett populärt redskap för att påverka konsumenternas beteende. Denna studie har utförts från perspektivet av storytelling med syftet att finna en korrelation mellan kundrecensioner och kundernas köpbeteende. Studien fokuserar på kundernas historier som reflekteras i recensioner och betyg, där korrelationen mellan recensioner och betyg och övergripande försäljning undersöks. Studien syftar till att besvara frågan ”Om recensioner &amp; betyg har en korrelation med kundernas köpbeteende i digital marknadsföring, och om så hur kan korrelationen definieras?” Datainsamlingen och testandet har utförts i en praktisk miljö. Tyska online butiker har använts som huvudsaklig metod för datainsamling. På grund av strukturen på data har en kvantitativ analys metod använts. Genom att genomföra tester i realtid, har denna studie kompletterat tidigare forskning kring kundbeteende. Den fördjupade analysen av resultaten visar att det finns en korrelation mellan kundrecensioner och försäljning. Resultaten har visat att kundrecensioner kan påverka försäljningen av produkter och hjälpa en konsument i ett köpbeslut.
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Wasik, Zbigniew. "A behavior-based control system for mobile manipulation /." Örebro : Örebro universitetsbibliotek, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-108.

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Books on the topic "Manipulation of consumer behavior"

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Bohrmann, Thomas. Ethik, Werbung, Mediengewalt: Werbung im Umfeld von Gewalt im Fernsehen : eine sozialethische Programmatik. Verlag Reinhard Fischer, 1997.

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Mowen, John C. Consumer behavior. 4th ed. Prentice-Hall, 1995.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x0D; Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales.&#x0D; Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. &#x0D; Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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O’Shaughnessy, John. Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5.

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Engel, James F. Consumer behavior. 8th ed. Dryden Press, 1995.

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Mowen, John C. Consumer behavior. 2nd ed. Macmillan, 1990.

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Schiffman, Leon G. Consumer behavior. 3rd ed. Prentice-Hall International, 1987.

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Blackwell, Roger D. Consumer behavior. 9th ed. South Western, 2001.

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Schiffman, Leon G. Consumer behavior. Prentice Hall Australia, 1997.

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Mowen, John C. Consumer behavior. 5th ed. Prentice-Hall, 1997.

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Book chapters on the topic "Manipulation of consumer behavior"

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Estola, Matti. "Consumer Behavior." In Newtonian Microeconomics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-46879-2_3.

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Shavitt, Sharon, and Michaela Wänke. "Consumer Behavior." In Blackwell Handbook of Social Psychology: Intraindividual Processes. Blackwell Publishers Inc., 2007. http://dx.doi.org/10.1002/9780470998519.ch26.

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Hossain, Muhammad Ismail, Nasrin Akter, and Abureza M. Muzareba. "Consumer Behavior." In Marketing in a Transition Economy. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3553-2_3.

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Osborne, Martin J., and Ariel Rubinstein. "Consumer behavior." In Models in Microeconomic Theory, 2nd ed. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0361.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice problem, called a budget set.
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Osborne, Martin J., and Ariel Rubinstein. "Consumer behavior." In Models in Microeconomic Theory, 2nd ed. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0362.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice problem, called a budget set.
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Foxall, Gordon R. "Consumer Behavior." In Understanding Consumer Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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O’Shaughnessy, John. "Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_1.

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O’Shaughnessy, John. "Behavioral Economics." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_10.

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O’Shaughnessy, John. "Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_11.

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O’Shaughnessy, John. "Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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Conference papers on the topic "Manipulation of consumer behavior"

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Priyadharshini, L., Kamlesh Kumar Gautam, Shital Agrawal, D. N. Murali Krishna Rao, Sundarapandiyan Natarajan, and Muralidhar L B. "IoT-Enabled Consumer Behavior Tracking." In 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES). IEEE, 2024. https://doi.org/10.1109/ic3tes62412.2024.10877273.

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Singla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, and Shiva Mehta. "AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.

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Vukasović, Tina, and Kristina Ljubičić. "Marketing Manipulation in the 21st Century." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.2021.103.

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The research assessed aspects of manipulative advertising, their execution, and expected impacts on consumer behavior in general regarding any purchase of a product or service worldwide. The research aims to guide quantitative consumer perception research through carefully designed and efficiently conducted research. The analysis of the collected primary data re­vealed that manipulation in marketing is very common and that it appears at every step and thus began to be one of the main players when creating marketing ads. Furthermore, respondents expressed concern about manip­ulative advertising of food brands and preferred that this advertising was of­ten practiced on services as well. Research has proven that there is a largely hidden manipulation that at first glance is not immediately noticeable and is hidden in consumers primarily evokes the emotions of the need for the prod­uct, the desire to do the same, and ultimately the purchase.
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Al Majzoub, Khaled, and Vida Davidavičienė. "Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.090.

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Today’s society is becoming the information and communication technology societies, where ICT is responsible for the creation, distribution, and manipulation of information in every aspect of society (Xiang, Magnini, &amp; Fesenmaier, 2015). The following article will present a comparative analysis of one aspect of consumer changes caused by ICT, which is e-commerce between Europe and Asia, using Hofstede’s culture dimensions (Power distance, individualism, masculinity and uncertainty avoidance). Purpose – to provide a comparative analysis of consumer behavior changes caused by ICT between Europe and Asia. Research methodology – a synthesis of review of the literature. Findings – provide insight into the difference in consumer behavior changes caused by ICT, between Europe and Asia and provide the basis for future researches. Research limitations – future research should include empirical research and study of other solution and other factors that affect consumer behavior. Practical implications – the practical implication of the article provide a framework for organizations to take into consideration, the difference in consumer behavior between countries when it is targeting their markets. Originality/Value – no comparative.
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Garkusha, O., and N. Usenko. "Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience." In SCIENCE TRANSFORMS REALITY – 2024. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. http://dx.doi.org/10.58168/reality2024_66-71.

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This article has revealed the prosodic elements with suggestive impact on the audience, which allows you to create effective and emotionally attractive messages, form beliefs and stimulate desired consumer behavior. Manipulative prosodic techniques have been presented, the correct use of which allows advertisers to achieve their goals and increase the effectiveness of advertising campaigns.
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Castillo Amaya, Marco Alonso, Miguel Angel Moza Chanducas, Pablo Valentino Aguilar Chávez, Mabel Ysabel Otiniano León, and Flor Alicia Calvanapon Alva. "Factors that determine consumer behavior consumer behavior - Peru." In 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2022): “Exponential Technologies and Global Challenges: Moving toward a new culture of entrepreneurship and innovation for sustainable development”. Latin American and Caribbean Consortium of Engineering Institutions, 2022. http://dx.doi.org/10.18687/leird2022.1.1.151.

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Yang Liu, He Wan, and Xuecheng Yang. "Online consumer behavior." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5544499.

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van Dijk, Geke, Shailey Minocha, and Angus Laing. "Multi-channel consumer behavior." In CHI '06 extended abstracts. ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125719.

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Cox, Angie M. "Virtual World Consumer Behavior." In SIGMIS-CPR '16: 2016 Computers and People Research Conference. ACM, 2016. http://dx.doi.org/10.1145/2890602.2906192.

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Kondrat, Darya Viktorovna. "Factors influencing consumer behavior." In IX International students' applied research conference, chair Aleksandra Vladimirovna Zaharova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-80748.

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Reports on the topic "Manipulation of consumer behavior"

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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to capture emotion as a factor to determine consumer choices have historically enable commercial success for luxury brands, however, this research explores emotions and moods using the Mood Congruency Model and Affect-as-Information Model to determine consumer purchase behaviour for luxury cosmetics products.
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Nevo, Aviv. Empirical Models of Consumer Behavior. National Bureau of Economic Research, 2010. http://dx.doi.org/10.3386/w16511.

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Li, Shanjun, Joshua Linn, and Erich Muehlegger. Gasoline Taxes and Consumer Behavior. National Bureau of Economic Research, 2012. http://dx.doi.org/10.3386/w17891.

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Kearney, Melissa Schettini. State Lotteries and Consumer Behavior. National Bureau of Economic Research, 2002. http://dx.doi.org/10.3386/w9330.

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah, and Christopher Ruhm. Time Preferences and Consumer Behavior. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w20320.

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Clifton, Kelly, Christopher Muhs, Sara Morrissey, Tomás Morrissey, Kristina Currans, and Chloe Ritter. Examining Consumer Behavior and Travel Choices. Portland State University Library, 2013. http://dx.doi.org/10.15760/trec.114.

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Heffetz, Ori. Expenditure Visibility and Consumer Behavior: New Evidence. National Bureau of Economic Research, 2018. http://dx.doi.org/10.3386/w25161.

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Greene, Claire, Julian Perry, and Joanna Stavins. Consumer Payment Behavior by Income and Demographics. Federal Reserve Bank of Boston, 2024. http://dx.doi.org/10.29412/res.wp.2024.08.

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Jorgensen, Jennifer. Consumer Behavior Concepts Identified by Students through Pinterest. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1438.

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Bukosky, S. Manipulation of Colloidal Aggregation Behavior and Optical PropertiesUsing Applied Electric Fields. Office of Scientific and Technical Information (OSTI), 2018. http://dx.doi.org/10.2172/1524724.

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