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Books on the topic 'Markennamen'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Ringeisen, Petra. Änderungen von Markennamen. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6887-6.

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2

Schmid, Hans-Heinrich. Lexikon der deutschen Uhrenindustrie 1850-1980: Firmenadressen, Fertigungsprogramm, Firmenzeichen, Markennamen, Firmengeschichten. Villingen-Schwenningen: Förderkreis Lebendiges Uhrenindustriemuseum, 2005.

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3

Markennamen: Sprachliche Strukturen, Ähnlichkeit und Verwechselbarkeit : ein Beitrag zur forensischen Linguistik des Markenrechts. Frankfurt am Main: P. Lang, 1999.

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4

Bugdahl, Volker. Erfolgsfaktor Markenname. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-83476-8.

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5

Gerken, Gerd. Die fraktale Marke: Eine neue Intelligenz der Werbung. Du sseldorf [etc.]: ECON-Verlag, 1994.

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6

1971-, Vallaster Christine, ed. Connective branding: Building brand equity in a demanding world. Hoboken, NJ: Wiley, 2008.

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7

Designing brand identity: An essential guide for the whole branding team. 3rd ed. Hoboken, N.J: John Wiley & Sons, 2009.

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8

Designing brand identity: A complete guide to creating, building and maintaining strong brands. 2nd ed. Hoboken, N.J: John Wiley, 2006.

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9

Designing brand identity: A complete guide to creating, building, and maintaining storng brands. Hoboken, NJ: John Wiley, 2003.

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10

Bugdahl, Volker. Erfolgsfaktor Markenname: Wie Unternehmen gute Markennamen entwickeln, etablieren und schützen. Gabler Verlag, 2012.

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11

Döhl, Frédéric. Musikgeschichte ohne Markennamen. transcript Verlag, 2019. http://dx.doi.org/10.1515/9783839441831.

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12

Bugdahl, Volker. Erfolgsfaktor Markenname: Wie Unternehmen gute Markennamen entwickeln, etablieren und schützen (German Edition). Gabler Verlag, 2005.

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13

Baßler, Moritz. Western Promises: Pop-Musik und Markennamen. transcript Verlag, 2019. http://dx.doi.org/10.1515/9783839446447.

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14

Herstatt, Johann David. Entwicklung Von Markennamen Im Rahmen der Neuproduktplanung. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 1985.

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15

Ringeisen, Petra. Änderungen von Markennamen: Eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht. Gabler Verlag, 2011.

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16

Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley, 2003.

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17

What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2002.

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